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Holiday & Marketing Guide for Spa & Wellness Businesses

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Holiday & Marketing Guide for Spa & Wellness Businesses Holiday & Marketing Guide for Spa & Wellness Businesses “WHAT?! I Didn’t Know That Holiday Existed!” We have all exclaimed that. We have all missed some pretty cool marketing opportunities, too. With all the commemorative holidays & regular holidays people celebrate, it can get quite confusing & frustrating to not have known about it until the day of, or even not at all. This guide was made to inspire you to use your creativity & capitalize on marketing opportunities for your spa or holistic wellness business. From contests/ giveaways, charity partnerships, local awareness events/ health fairs, ideas for blog posts or article links, fun & wacky questions to ask your audience for more engagement, etc... This guide has a list of common (and uncommon) days that are celebrated! The possibilities really are endless. Here are a few examples: Highlight ingredients in a product or body treatment... for example: apricot day - discount apricot products, or offer a “apricots & cream” body wrap or apricot facial. Margarita Day - Offer a lime & salt body scrub, highlight the benefits of lime essential oil, etc. You get the picture! Superman Day (close to Father’s Day.... Run a social media contest: Tell Us What Makes Your Dad a Superhero for a Chance to Win a Free Spa Treatment! Lips Appreciation Day... Have an awesome lip enhancing retail product? Offer an enhancing lip treatment as a free add-on to your service. Mardi Gras/ Prom/ Homecomings are always a fun opportunity to promote makeup applications too. Fair Trade Month - Highlight the fair trade products your facility carries, or host a sales event / open house and talk about the importance of why Fair Trade is important to your business vision. Respiratory Care Week... Many cities have acupuncturists who offer upping therapy Salt Flotation Centers that you can partner with to raise awareness of holistic treatments for respiratory ailments. Or perhaps partner with the local Lung Cancer charity and donate a portion of your proceeds. Sun Safety Week: Write a blog post on why sunblock is so important, and explain the difference in the quality of spa brands vs. “over the counter” brands that clog pores. Run a contest “Who Wore Shades Better” with a special hashtag for a fun contest to win a free sunblock or spa treatment, etc. The possibilities really are endless! What are you waiting for? Get marketing! And take a couple of hours to preschedule as many posts as you can so you don’t forget. No procrastination! www.badassbodyworkers.com page 2 January - New Years Day 1 - Personal Trainer Day 2 - Chocolate Covered 3 - Cuddle Up Day 6 - Bubble Bath Day 8 - Apricot Day 9 – Dark Chocolate Day 10 - Milk Day 11 - Celebration of Life Day 22 - Spouse’s Day 26 Weight Loss Awareness Month Cervical Health Awareness Month Thyroid Awareness Month Human Trafficking Awareness National Mentoring Month February - Ground Hog Day 2 - Mailman Day 4 - Valentine’s Day 14 - Singles Awareness Day 15 - Almond Day, Do a Grouch a Favor Day 16 - Random Acts of Kindness Day, Human Spirit Day 17 - Chocolate Mint Day 19 - Cherry Pie Day, Love Your Pet Day 20 - Margarita Day 22 - Strawberry Day 27 - Chocolate Soufflé Day 28 - Leap Year 29 : World Salt Awareness Week 1 - 7 : Random Acts of Kindness Week 15 - 21 National Cherries Month National Grapefruit Month American Heart Month Mardi Gras / Fat Tuesday March - I Want You to be Happy Day 3 - Day of Unplugging, Employee appreciation Day 4 - Dentist Day 6 - Napping Day 14 - Lips Appreciation Day 16 - St. Patrick’s Day 17 - World Sleep Day, Awkward Moments Day 18 - Client’s Day 19 - World Happiness Day 20 - Single Parents Day 21 - World Puppy Day 23 - Roommates Day 24 Easter Caffeine Month Mardi Gras / Fat Tuesday Endometriosis Awareness Month National Kidney Month Multiple Sclerosis Education Month National Nutrition Month National Sleep Awareness Week Cerebral Palsy Awareness Month National Athletic Training Month April - Chocolate Mousse Day 3 - Vitamin C Day 4 - World Heath Day 7 - Sibling Day 10 - Experience Something New Week 11 - Lawyers Day, Library Workers Day 12 - Blueberry Pie Day 18 - Earth Day 22 - Oatmeal Cookie Day, Sense of Smell Awareness Day 30 Administrative Professionals Day - (The Wednesday of the last full week) National Volunteer Month Parkinson’s Awareness Month National Autism Awareness Month National Facial Protection Month National Public Health Week Foot Health Awareness Month Stress Awareness Month May Mother’s Day- 2nd Sunday of May Women’s Health Week (begins on Mother’s Day) - Military Spouse Appreciation Day 6 - World Fair Trade Day, Lemonade Day 8 - Receptionist’s Day 11 - Nurse’s Day 12 - Sunscreen Day 17 - Mint Julep Day 30 - Macaroon Day 31 Lupus Awareness Month ALS Awareness Month Correct Posture Month Physical Fitness & Sports Month American Stroke Awareness Month National Celiac Disease Awareness Month Global Employee Health and Fitness Month Melanoma/Skin Cancer Prevention High Blood Pressure Education Month Arthritis & Osteoporosis Awareness Month June - Go Barefoot Day, Say Something Nice Day 1 - World Environment Day 5 - World Oceans Day, Best Friends Day 8 - Superman Day 12 - Nature Photography Day, Smile Day, Strawberry 15 Parfait Day - Let it Go Day 23 - Beautician’s Day, Chocolate Pudding Day 26 - Sunglasses Day, Industrial Worker’s Day 27 - Social Media Day 30 Father’s Day - 3rd Sunday of June National Migraine & Headache Awareness Month Scoliosis Awareness Month National Cancer Survivors Day (first Sunday of June) PTSD Awareness Month 1-7 : Sun Safety Week 6-12 : National Headache Awareness Week July - Compliment the Mirror Day, Stay Out of the Sun Day 3 - Bikini Day 5 - Sugar Cookie Day 9 - Pina Colada Day 10 - International Geek Day 13 - Get Out of the Doghouse Day 18 - Daiquiri Day 19 - Gorgeous Grandma Day 23 - Cousins Day, Parent’s Day, Tequila Day 24 - All or Nothing Day & Aunt + Uncle Day 26 - Systems Administrator Appreciation Day 29 - Father in Law Day 30 18-24: Everybody Deserves A Massage Week Juvenile Arthritis Awareness Month Independent Retailer Month UV Safety Month August - Girlfriend’s Day 1 - Watermelon Day 3 - Sisters Day, Friendship Day 7 - Happiness Day 8 - World’s Indigenous People Day 9 - Lazy Day 10 - Middle Child’s Day 12 - Relaxation Day 15 - Men’s Grooming Day, Humanitarian Day 19 - Honeybee Day 20 - Be an Angel Day 22 - Kiss & Make up Day 25 World Breastfeeding Week (1st week) National Health Center Week (2nd full week) Peach Month Psoriasis Awareness Month Romance Awareness Month September - Lazy Moms Day 2 - World Beard Day 3 - Pet Rock Day 4 - International Day of Charity 5 - Stop Procrastination Day 6 - Hug Your Boss Day 9 - Grandparents Day 11 - Positive Thinking Day 13 - Guacamole Day 16 -Wife Appreciation Day 18 - World Gratitude Day 21 - Business Woman’s Day 22 - Good Neighbor Day 28 - National Women’s Health & Fitness Day 29 - Mud Mask Day 30 National Honey Month Deaf Awareness Month Pain Awareness Month Healthy Aging Month World Alzheimer’s Month Ovarian Cancer Awareness Month National Yoga Awareness Month October - World Coffee Day 1 - Custodial Day 2 - Boyfriend’s Day 3 - World Teachers Day 5 - Physical Assistant Day 6 - World Smile Day, Bathtub Day 7 - World Arthritis Day, Emergency Workers Day 12 - Bald Head Day 14 - Student’s Day 15 - Boss’s Day 17 - Osteoporosis Awareness Day 20 - Apple Day 21 - Make a Difference Day 22 - Mother in Law Day 23 - International Artist’s Day 25 Respiratory Care Week (last full week) National Health Education Week (3rd full week) Bone & Joint Health National Awareness Week (12-20) Fair Trade Month Eczema Awareness Month Liver Cancer Awareness Month Domestic Violence Awareness Month Physical Therapy Month Pastor Appreciation Month Spina Bifida Awareness Month November - Stress Awareness Day 2 - Housewife’s Day 3 - Love Your Lawyer Day 4 - Zero Tasks Day 6 - World Kindness Day 13 - Loosen Up, Lighten Up Day 14 - Philanthropy Day, Entrepreneur’s Day 15 - Unique Talent’s Day 24 - Holiday Shopper Reminder Day 25 - Aura Awareness Day 27 World Kindness Week 8-14: Thanksgiving - 4th Thursday Small Biz Saturday (1st Saturday after Thanksgiving) Healthy Skin Month Alzheimer’s Awareness Month Lung Cancer Awareness Month Adoption Awareness Month Epilepsy Awareness Month December - Red Apple Day 1 - Bartender Appreciation Day 2 - Bathtub Day 5 - International Tea Day 15 Free Shipping 16 – Short Girl Appreciation Day 21 – - Philanthropy Day, Entrepreneur’s Day 15 -Christmas Eve, Eggnog Day 24 - Christmas Day 25 No Interruptions Day 31- Human Rights Month Are you a Badass? A badass holistic bodyworker is a social savvy, passionate, ambitious, no bullshit woman who strives to bring her clients mental, physical, and spiritual rejuvenation through utilizing Mother Nature. A badass bodyworker will go the extra mile, but sets clear boundaries and doesn’t allow others to take advantage of her skills & empathy. She is intentional in her goals and desires to grow her business and live everyday to the fullest. She values QUALITY over quantity, and focuses on addressing and understanding the root of the problem, not just covering up the symptoms. A badass bodyworker is a NO EXCUSE maker, empowering woman, smart networker, and utilizes time very wisely to further her career and achieve her goals! AboutMy name is Rebecca this Brumfield Bodyworker and I am a licensed massage therapist,seasoned spa goer, skin care addict, and a badass soloprenuer owner of Vida Pura Spa in Baton Rouge, LA. I have provided over 6,800 hours of hands on therapy time to my spa clients, and earned over 200 CEUs. I love to enhance others’ lives through volunteer work and community outreach. Empowering other women to find their unique quirks that lead to success in holistic bodywork is my passion. [email protected].
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