Think women, think warm 1 Running head: Think women, think warm Think Women, Think Warm: Stereotype Content Activation in Women With a Salient Gender Identity, Using a Modified Stroop Task Judith B. White1 Wendi L. Gardner2 Address correspondence to Judith B. White Post 100 Tuck Hall, Hanover, NH 03755 Email
[email protected] Fax 603.646.1308 Voice 603.646.9054 in press, Sex Roles 1 Tuck School of Business, Dartmouth College, Hanover, New Hampshire 2 Department of Psychology, Northwestern University, Evanston, Illinois Think women, think warm 2 ABSTRACT We examined whether a salient gender identity activates gender stereotypes along the dimensions of sociability and ability (Fiske, Cuddy, Glick, & Xu, 2002). A sample of US undergraduates (40 men, 38 women) instructed to think about women subsequently took longer to name the colors of words associated with sociability than ability on a modified Stroop task. Solo women in another sample of US undergraduates (45 women) showed the same response pattern. Women in a third sample of US adults (20 men, 16 women) showed a similar pattern. Meta-analysis of the three samples suggests women with a salient gender identity experience relative activation of only the positive dimension of a stereotype (e.g. "woman" equals warm). KEYWORDS: stereotype content, stereotype activation, gender, Stroop task, solo status Think women, think warm 3 Sugar and spice and all things nice, that's what little girls are made of. Mother Goose Introduction Professional success is a challenge for men and women alike. It takes hard work to earn respect and status regardless of whether one is male or female.