Produce Business May 2010
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Reader Service # 6 MAY 2010 • VOL. 26 • NO. 5 43 FEATURES CANADA’S CULTURALLY INFLUENCED PRODUCE CONSUMPTION......43 Experts say a heavily European-influenced culture affects produce retailing, COVER STORY which also causes Canadian retailers to go the extra mile for their customers. 2ND ANNUAL RETAIL SUSTAINABILITY AWARD: STATE DEPARTMENTS OF AGRICULTURE MARKETING EFFORTS........50 SAFEWAY ...........................19 As the locavore trend continues, state efforts are more important — Green From The Ground Up and successful — than ever before, and your local state department of agriculture can play a major role in gaining customers’ dollars. COMMENTARY THE FRUITS OF THOUGHT Tale Of Two Chains ....................8 RETAIL PERSPECTIVE Packaging Cycles ....................111 EUROPEAN MARKET Lessons Learned From The Volcanic Ash: Electronic Documentation Systems Needed .....112 50 TAKE STOCK IN RIPENED FRUIT PROGRAMS................................58 Growers, shippers and retailers alike are realizing the selling power behind pre-conditioned fruit. SOUTHERN VEGETABLES COMING ON STRONG ............................64 In spite of an unusually cold winter, the South shall raise vegetables again! SCORE BIG THIS SUMMER WITH SOUTH AFRICAN CITRUS ..............72 More than ever, retailers have an exciting promotional opportunity as South Africa sits in the world’s sporting spotlight this summer. 19 72 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. MAY 2010 • PRODUCE BUSINESS 3 MAY 2010 • VOL. 26 • NO. 5 96 IN EVERY ISSUE DEPARTMENTS THE QUIZ ............................6 ORGANIC PRODUCE MARKETING: Despite Obstacles, Organic Berries Continue To Gain Favor With Consumers ..............76 WASHINGTON GRAPEVINE ........7 Pricing pressure and supply issues may create challenges for the organic berry crop, but retailers and consumers continue to request them. PRODUCE WATCH .................10 MERCHANDISING REVIEWS: RESEARCH PERSPECTIVES ........14 Sweeten Cherry Sales For Maximum Sales And Profits ....................................82 Maintaining shelf space, eye-catching displays and full-scale COMMENTS AND ANALYSIS ......15 promotions will keep consumers coming back for cherries. FLORAL WATCH ..................107 Mangos Continue To Be A Growing Segment.............................................90 Understanding your store’s demographic and educating both consumers and produce staff INFORMATION SHOWCASE .....113 alike prove to be necessary techniques to encourage sales in this popular and growing category. BLAST FROM THE PAST .........114 10 Sweet Ways To Sell More Stone Fruit Year-Round .....................................96 Flavor is paramount to future growth of the category. SPECIAL FEATURES FROM THE PAGES OF THE PERISHABLE PUNDIT Universities Adopt An Advocacy Role And The Media Fails To Disclose That Advocacy: How Are Legislators And The Public To Decide On Food Safety? ............16 SPECIAL REPORT 90 DRIED FRUIT AND NUTS: WAL-MART PRICING REPORT How Packaging Boosts Sales In Dried Fruit And Nuts....................................104 ROUND XX Dried fruit and nut packaging meets the needs of different produce Philadelphia’s departments by catering to the needs of their different patrons. Competitive Landscape ...............36 FLORAL AND FOLIAGE MARKETING: Floral Traceability: The Big Waiting Game ..............................................109 As promising as using GTIN for floral may sound, other priorities and concerns continue to delay real-world application of the standard. 104 82 SPECIAL SECTION PACKAGING PORTFOLIO Inline Plastics Corp. .....................................................................56 Sambrailo Packaging ...................................................................57 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCE BUSINESS • MAY 2010 Reader Service # 65 PRODUCE QUIZ MAY 2010 • VOL. 26 • NO.5 THIS MONTH’S WINNER: President & Editor-in-Chief •JAMES E. PREVOR As a purchasing agent for Harry and [email protected] David, Sharon Smith knows fruit. “There are Publisher/Editorial Director •KEN WHITACRE Sharon Smith so many entities to Harry and David, and [email protected] Purchasing Agent fruit is a big part of our company. We source Special Projects Editor •MIRA SLOTT Harry and David Corp. all kinds of fruit for our gift baskets and we [email protected] Medford, OR grow our own Comice pears. I’m responsi- Assistant Editor •AMY SHANNON ble for purchasing fruit for all the gift bas- [email protected] kets,” she says. Smith has been reading PRODUCE BUSINESS Assistant Editor •JENNIFER LESLIE KRAMER for “at least five years, maybe six,” she says. [email protected] How To Win “As a fruit buyer, I find it incredibly helpful Circulation Manager •KELLY ROSKIN To win the PRODUCE BUSINESS Quiz, the first in finding information about new vendors, [email protected] thing you have to do is enter. The rules are fruit availability and fruit variety. It helps me Executive Assistant •FRAN GRUSKIN simple: Read through the articles and capture information on vendors I’m already [email protected] advertisements in this issue to find the working with and seeing what they have to answers. Fill in the blanks corresponding offer. Plus, I love the photography.” European Bureau Chief •ROBERT ZWARTKRUIS to the questions below, and either cut along Sharon appreciates the fact that every [email protected] the dotted line or photocopy the page, and day is different when you work in the pro- send your answers along with a business Production Director • DIANA LEVINE [email protected] card or company letterhead to the address duce industry. “There are a lot of challenges since fruit is so perishable,” she admits. “I listed on the coupon. The winner will be Production Leader • JACKIE TUCKER chosen by drawing from the responses buy a lot of tropicals that come from differ- received before the publication of our ent origins. I’m constantly thinking about Production Department FREDDY PULIDO July issue of PRODUCE BUSINESS. The winner whether the truck is too cold, if they made it must agree to submit a color photo to be on the boat or through USDA inspections. JOANNA ARMSTRONG published in that issue. Director of Online Communications JASON KAHAN WIN A PORTABLE LCD TV Trade Show Coordinator •JACKIE LOMONTE Haier’s portable 7-inch LCD TV lets you enjoy your favorite television [email protected] shows anywhere, anytime. A built-in tuner with detachable antenna Contributing Editors 1 provides crisp reception. A rechargeable battery offers up to 2 ⁄2 hours MEREDITH AUERBACH,CAROL BAREUTHER, THERESA BRAINE,KEN HODGE,HOWARD RIELL, of power. JODEAN ROBBINS DUARTE,MIRA SLOTT, BRYANT WYNES,JON VAN ZILE QUESTIONS FOR THE MAY ISSUE Advertising 1) What are the dates for the 2010 SIAL Global Food Marketplace convention?_______________ ERIC NIEMAN,ASSOCIATE PUBLISHER [email protected] ____________________________________________________________________________________ SANDY LEE 2) What children’s character has partnered with the Produce for Better Health Foundation to [email protected] encourage children to eat more fresh produce? __________________________________________ BILL MARTIN [email protected] 3) What is the contact number for Thermal Technologies? ________________________________ Colleen Morelli [email protected] ____________________________________________________________________________________ ELLEN ROSENTHAL 4) Who are the two individuals in charge of transportation at Nickey Gregory Co. LLC?_______ [email protected] Floral Department Marketing ____________________________________________________________________________________ E. SHAUNN ALDERMAN [email protected] 5) What is the address of Sun-Maid’s headquarters? ______________________________________ Send insertion orders, payments, press ____________________________________________________________________________________ releases,photos, letters to the editor, etc., to: PRODUCE BUSINESS 6) In what two cities does East Coast Growers and Packers Inc. have offices? ________________ P.O. Box 810425 Boca Raton, FL 33481-0425 ____________________________________________________________________________________ Phone: 561-994-1118 Fax: 561-994-1610 E-mail: [email protected] PRODUCE BUSINESS is published by Phoenix Media Network, Inc. This issue was: ❏ Personally addressed to me ❏ Addressed to someone else James E. Prevor, Chairman of the Board P.O. Box 810425 Boca Raton, FL 33481-0425 Name __________________________________ Position ____________________________ Phone: 561-994-1118 Fax: 561-994-1610 Company ____________________________________________________________________ Entire contents © Copyright 2010 Phoenix Media Network, Inc. Address ______________________________________________________________________ All rights reserved. Printed in the U.S.A. City __________________________________________________________________________ Publication Agreement No.