Impact Statement

Who is reading Spend Matters What is Spend Matters? Select Visitors October–December 2010 Spend Matters started out as a single media site, but has grown into something much larger. While Aberdeen Group maintaining its roots and editorial values, it, along with new properties MetalMiner and Spend Matters Accenture Aequitas Group UK, has become a global content community dedicated to examining Spend Management issues including Air Products procurement, sourcing, contract management, spend analysis and visibility, category management, low cost Alcoa Allegiance Healthcare country sourcing, supply chain, lean and other related areas. American Airlines American Express American Family Insurance Spend Matters and related properties represent a virtual gathering place for senior business executives (and American Standard their suppliers) making multi-million dollar global spend/sales decisions and looking to research and learn Amgen Anheuser Busch more about strategies and potential solutions for their procurement and supply chain challenges. AOL Apple Spend Matters Fast Facts Did You Know … Assurant AstraZeneca AT Kearney • Based upon third-party rankings, www.spendmatters.com is • Spend Matters was one of the first business blogs when it Avendra consistently the largest procurement media site globally started in 2004? AXA Financial • Spend Matters’ traffic has grown 5–15% year-over-year since • Spend Matters averaged just over 100 site visits per day in its its inception in 2004 first six months of publication in 2004, yet Spend Matters Bain BancTec • With an excess of 1,000,000 page views each year – and UK/Europe came in at over 500 per day within the first three Barclays Capital typically 5,000 on weekdays – Spend Matters attracts a large months of publication? Basware and diverse audience who primarily read the site at work • Spend Matters maintains an active research relationship and Bayer AG • At least half of Spend Matters’ visitors are from partnership with The Institute of Supply Management (ISM)? BBC Global 2000 companies • MetalMiner, Spend Matters’ sister-site, covers metals sourcing BCI Bell Canada • Approximately 50% of our traffic represents visitors who had and commodity management and became the largest online Best Buy previously been to the site within the past thirty days metals publication in the US in less than three years since its inception, overtaking industry leader, American Metal Market? Bloomberg • Our readers typically spend between three to nine minutes Boehringer visiting the site, on average Boeing Boston Consulting Group • Spend Matters publishes over 20 downloadable research Boston Scientific reports per year BP • Over 10,000 of these reports have been downloaded by procurement practitioners, consultants, media, analysts, Cable and Wireless academics and other influencers in the past 12 months Cadd-X-International Callaway Golf Company Cargill What Our Readers are Saying Caterpillar Chevron “I am an avid user of Spend Matters. The content is superbly “Spend Matters offers valuable opinion and reliable information. Citi Citibank written, well balanced and provokes valuable community Unlike most blogs, it not only survives, it thrives. Quite an Conoco Phillips discussions. I visit the site regularly to keep up on the latest achievement in such a crowded space.” Corning, Inc. trends and thought leadership that enables me stay ahead —Tim Cummins, President and CEO, IACCM Corporate Executive Board of the curve in my role in a Procurement Operational CSFB Excellence function.” “I was first exposed to Spend Matters through a Webinar —Jay Merenda, Procurement Technology Leader, AstraZeneca sponsored by a professional organization. I have been utilizing D&B Spend Matters ever since, primarily for the unique insights I can DAI “Spend Matters provides a narrative and context to what’s going gain there.” Deloitte on in the procurement world. What’s working? What’s not? —Bruce M. Gilbertson, Vice President Strategic Bidding, Deutsche Telekom Diageo Who’s coming up with new and innovative approaches? For —Sourcing & Business Resiliency, ETS Department of Defense the purchasing professional with the constant need to generate Dow Jones Corporation savings and value, Spend Matters is a daily source of ideas “In trying to predict steel pricing, I attempt to analyze as much Duke University and insights.” market material that my brain allows. I have found that the —Don Fawcett, Vice President Sourcing, Follett Corporation Metal Miner articles have been a great teaching tool. It also EMC Corporation helps that you and your team have been accurate in your Entegris Inc. “Spend Matters is a fantastic way to view the supply chain predictions.” Erickson and supply chain risk professions quickly and efficiently. I —Joe Perillo, Director of Supply Chain & Logistics, Ernst & Young LLP prepare many presentations and speeches on supply chain risk. —PTR Baler & Compactor Federal-Mogul Reviewing the information on Spend Matters makes the job Fidelity Investments much easier when dealing with emerging, evolving supply chain “Simply stated, Spend Matters is a breath of fresh air. The team Ford Corporation risk issues or any supply chain subject.” at Spend Matters continues to deliver objective, fair, and timely —Richard Rich, Senior Administrator Risk management, sourcing and procurement marketplace news and analysis that Gartner —Director Supply Management, Seminole Electric (ISM has quickly become a ‘go to’ resource for our team and clients.” GE Energy —Shipman Gold Medal Award winner, 2009) —Brian Umbenhauer, Principal, Supply Chain and Operations, General Motors —Deloitte Consulting LLP Genworth “Great stuff, nicely presented and easy to understand for complex Genzyme and volatile issues.” GlaxoSmithKline —Global Sourcing Manager, Metals, Corning Gold Key/PHR Hotels & Resorts For Sponsors, Five Attributes Make Spend Matters Completely Unique 2 of 4 Goldmand Sachs Goodyear Tire & Rubber From a Demand Generation Perspective GXS 1) The capacity to provide integrated marketing programs across multiple portfolio properties enables sponsors Hallmark Cards Hanesbrands, Inc. to impact a significantly greater number of prospects, even within the same organization. For example, Harley Davidson a software vendor or consultancy targeting direct material categories can engage with both the Spend Harrah’s Entertainment Harvard University Matters and MetalMiner communities. Whereas Spend Matters might have 5-6 registered readers from Heinz a company like GE – most likely in a centralized procurement function – MetalMiner has over 20 readers Herman Miller, Inc Hewlett Packard from GE businesses responsible for global metals purchases and supply chain decisions. Home Depot 2) Spend Matters, MetalMiner and Spend Matters UK/Europe provide a range of off-the-shelf or highly customized Honeywell programs that help sponsors cultivate better quality leads derived from our expertise and thought leadership. Houghton Mifflin Harcourt Hughes Network Systems We call this a culture of attraction vs. promotion. In a culture of attraction, we develop compelling and Hugo Boss AG engaging educational content with an objective perspective, and sponsors achieve the opportunity to Human Genome Sciences, Inc. Huntsman engage with prospects who have identified themselves as interested in the particular topic. 3) We offer the first integrated global portfolio of media properties that reaches a combined US/European IBM ICG Commece, Inc. audience. Moreover, the expert services we provide behind the scenes as part of an engagement frequently IDC help sponsors move into new geographies and markets by way of appropriately leveraged connections and Infosys Ingersoll Rand introductions. INVISTA 4) Our direct materials price forecasting coverage and sourcing competence in procurement and related topics in supply chain management enhances and informs our media coverage around direct materials (including Johnson & Johnson Johnson Controls, Inc. category strategies, commodity management, hedging and total cost management). Even for sponsors JPMorgan Chase focusing on more generalized procurement areas, our coverage of these areas brings a unique and Kaiser Permanente specialized audience. Keane 5) Our people – All of the editors of our media properties have (and are) at the top of their games; combining Key Bank Konica Minolta Business Solutions, experience as former leading consultants, procurement executives, category specialists and CPOs. The U.S.A., Inc. moment sponsors engage with us, they immediately experience the strategic thrust of working with KPMG seasoned practitioners and ecosystem market makers. Lead Management Engineering & Construction Pte Ltd LexisNexis Limited Brands Spend Matters and MetalMiner are Two of the Largest Online Procurement Lionsgate and Supply Chain Media Sites London Development Agency Explanation of Rankings: Macquarie • Alexa’s Traffic Rank Average (of all websites): note, a lower ranking = more traffic (e.g., Google = 1) Masco • “-” Trend in rank indicates an advancement in overall ranking, not a decrease MassMutual Financial Group McGraw-Hill Site Three-Month Rank Trend in Rank Date of measurement: 6 January 2011 McKinsey Spend Matters (www.spendmatters.com) 241,402 –27,009 Mead Corporation *Note: one month Alexa ranking (owning to site Meijer MetalMiner (www.agmetalminer.com) 344,053 –108,890 launch Q4 2010) MetLife Spend Matters UK/Europe (www.spendmatters.co.uk) 1,090,601* –353,605 Microsoft Note: Third-party rankings such as Alexa and Midwest ISO Supply and Demand Chain Executive (www.sdexec.com) 649,175 139,330 Compete are notorious for being only directionally Millennium Institute for Supply Management (www.ism.ws) 237,906 59,483 accurate. However, since many sites measure MillerCoors the number of actual visitors based on their own reporting software in different ways, they are the MIT Procurement Leaders (www.procurementleaders.com) 328,525 –58,707 only fair comparative indicator of traffic and reach Mohawk Supply Chain Services Supply Management (www.supplymanagement.com) 340,579 87,861 (Though not necessarily influence, an important Morgan Stanley CPO Agenda (www.cpoagenda.com) 2,348,050 –1,004,486 distinction). Nalco Navistar Nexus IT Nike Who Reads Spend Matters? Opportunities for Reaching Our Community Nokia Nokia Corporation • Large company (and middle market) procurement and Norfolk County Council Novartis Institutes finance executives with an interest in the for BioMedical Research, Inc. Spend Management Industry, and financial analysts interested in the Spend Management sector Officemax • Press, media and analysts Oracle Origin Energy • Consultants and analysts advising clients on their Spend Matters, Spend Matters UK/Europe and MetalMiner procurement decisions (technology, process, etc.) offer a variety of branding and demand generation P&G • Vendors and suppliers providing Spend Management solutions opportunities including: Paramount • Lead Sponsorship Perkin-Elmer • Associate Sponsorship Pfizer PNC Bank • Compass Research Sponsorship PPG Industries • Custom Research Programs Precor, Inc. • Event Advertising (Conference/Event Companies Only) Procurement Excellence 3 of 4 PSEG Select Opportunity Spotlight What Roles Do Spend Matters Readers Have? Qantas Sample job titles from research downloads (October–December 2010) Queensland Government MetalMiner Lead Sponsorship enables sponsors to directly focus engagement with one of the largest direct Associate Manager, Procurement Manager, Procurement Renault F1 Team & Planning Analyst Manager, Sourcing Solutions materials sourcing and procurement audiences on the Applications Solutions Head Manager, Procurement Technologies Research in Motion web. Ideal for consultancies, software providers and Assoc. Director, Finance Manager, Supplier Relations, eProcurement Rockwell metals companies (from mining to distribution), the site Associate Director - SAP SCM and IT Rogers Communications Associate Vice President, Procure to Pay MM Functional Analyst Royal Mail provides highly qualified leads as well as the ability to elevate branding and promote special campaigns. Lead Business Analyst P2P Consultant Business Analyst, Supply Management Procurement and Supply Management SAP Sponsorship includes one lead generation whitepaper Sara Lee Business Development Director Specialist SAS Scandinavian Airlines written and promoted by MetalMiner, and featured on Business Modernization Expert Procurement Lead Business Relationship Manager Procurement Manager Schlumberger Spend Matters via Marketwire press release and direct Buyer Procurement Officer Schneider Electric e-mail campaigns to the MetalMiner database (5,000+). Procurement SME Schneider Logistics, Inc. Sponsors also have the opportunity to develop and influence Category Buyer Procurement Specialist Sears stories and articles. MetalMiner sponsors participate in Category Lead Procurement Technology Analyst Sears Holdings Corporation Center of Expertise Lead - Source & Support Procurement Technology Leader Shaw Communications MetalMiner webinars spotlighting commodity price trends Chief process and systems architect Product Management Sony Ericsson and cost reduction strategies, providing additional demand CIO Program Manager Southern Wine & Spirits CPO Project Manager generation opportunities (webinars average 250-300 Commercial Manager PSCM Specialist Sprint Nextel registrants from qualified prospects). The program includes Contracts Analyst Purchasing Agent Stanford advisory and speaking time as well as participation in two Contracts Manager Purchasing Manager Starbucks Corporate Initiatives Lead State of Arkansas sponsor directed video shoots, video podcasts, or podcasts. Corporate Purchasing Manager Risk Manager Suncor Energy Services Inc. MetalMiner Lead Sponsors focused on demand generation Corporate Traffic Manager Sungard have generated a direct, hard-dollar ROI of over 15X within SAP Procurement Specialist Director SCS Ops Manager a 12-month period. T-Mobile Director, Global F/A Senior Consultant Director, Non-Trade Procurement Senior Director, Procurement Target Director of Procurement Operations Senior Manager, Procurement Tata Spend Matters Associate Sponsor program is Director of Supply Chain Senior Sourcing Analyst TCM a powerful way to connect with the Spend Matters Director, Global Purchasing Strategy Senior Sourcing Manager Teva USA community, and goes far beyond online advertising Director, Procurement and Subcontracts Senior Supplier Credit Analyst Texas Instruments Director, Strategic Sourcing Senior Vice President, Procurement The Limited programs. It addresses the needs of organizations that have Director, Supply Chain Management Senior Business Analyst The TJX Companies, Inc. come to Spend Matters seeking exposure to the Spend Director, Supply Chain Strategy Solution Architect Tieto Director, Supply Management Solutions Manager Matters community. Spend Matters Associate Sponsors DVP Procurement Sourcing & Quality Manager Time Warner Inc. receive their name (or can promote a specific campaign in a Sourcing Consultant Turner Broadcasting text format) immediately below the current Lead sponsors Engineer Sourcing Intelligence Analyst Tyco Healthcare eProcurement Specialist Sourcing Manager on the main blog page. This listing/promotional program Sourcing Specialist Unisys can link directly to a web site of their choosing (e.g., main Finance Manager Sr Business Analyst United Airlines web page, campaign landing page). Associate Sponsors also Finance Manager Sr Mgr, Outsourcing & Supply Chain United States Postal Service Sr. Manager, Global Strategic Sourcing receive a sponsored text link to promote thought leadership United Technologies Global Director, Indirect Procurement Sr. Portfolio Manager Global Metals Sourcing Sr. Sourcing Analyst University of Wisconsin or another marketing campaign on the Spend Matters blog. Global Practice Leader, Direct Materials Sr. Sourcing Leader In addition, Associate Sponsors will receive a listing in the Global Procurement Management SRM SME Valeant Pharmaceuticals Spend Matters Provider Index, a new tab available on the Global Sourcing & Planning Mgr Strategic Buyer Vangent, Inc. top of the Spend Matters homepage, and can engage with GM Strategic Program Manager Veolia Environment Strategy Manager Vertis, Inc. the Spend Matters analyst and editorial team on an inquiry Head IT Strategy Software VF International and strategic basis. Head of Procurement Supplier Sourcing Consultant ViaSat, Inc Head of Procurement Strategy Supply Chain Manager and Governance Supply Management Analyst Victoria Court Group of Co’s. Spend Matters Compass is an educational series Head of Strategy Sustainability Lead Visa Europe designed to place providers in front of companies making Head, Finance & Sourcing Operations Senior Vice President, Procurement Strategy, Vodafone Risk and Operations Volt high-value decisions in key market areas, giving an IMS Leader Volvo objective and highly readable look at the business issues Indirect Procurement Manager Vice President, Purchasing driving the need for particular technologies and solutions. Indirect Sourcing Analyst Vice President, Strategic Sourcing W.W. Grainger, Inc. IT Account Manager Vice President, Program Management Office It is Spend Matters core demand generation program for Walmart IT Category Team Lead Vice President, Materials IT Manager, Procurement Vice President, Operations WCP sponsors. Each Compass series, published over a 12-month IT Team Lead Vice President, Supply Chain Planning Wells Fargo period, features a set of downloadable whitepapers or and Analysis Wipro “briefs” in PDF format, relating to a common theme and Manager of GS&P Market Intelligence/ Vice President, Corporate Procurement WorkflowOne topic of particular interest to procurement, supply chain and Financial Analysis Vice President, Procurement Services WPP Group Manager, Purchasing Wright Brothers Construction Company technology executives. The publication schedule encourages Manager, Corporate Contracts readers to continuously review, reflect and interact with the Manager, Global Sourcing Xerox material as it becomes available. Spend Matters Compass is written in an informal business tone, much like the style of Yale University the Spend Matters forum. Sponsors can opt to engage with Questions / further discussion Spend Matters on a single paper or a broader series, and Contact: customized programs and content are also available. William Busch, VP of Sales and Business Development Email: [email protected] Phone: 215-508-7414 www.spendmatters.com