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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Coldest Beer in Town!
26 Special Publication by Kapp Advertising - 2019 Season 2019 Schedule (subject to change) NASCAR Xfinity Series Date Race Facility Feb. 16 Daytona 300 Daytona International Speedway Feb. 23 Rinnai 250 Atlanta Motor Speedway Mar. 2 Boyd Gaming 300 Las Vegas Motor Speedway Mar. 9 NASCAR Xfinity Series Race at ISM Raceway ISM Raceway Mar. 16 NASCAR Xfinity Series Race at Auto Club Raceway Auto Club Speedway Mar. 30 My Bariatric Solutions 300 Texas Motor Speedway Apr. 6 NASCAR Xfinity Series Race at Bristol Bristol Motor Speedway Apr. 12 ToyotaCare 250 Richmond Raceway Apr. 27 Talladega 300 Talledaga Superspeedway May 4 NASCAR Xfinity Series Race at Dover Dover International Speedway May 25 Alsco 300 Charlotte Motor Speedway June 1 Pocono Green 250 Recycled by J.P. Mascaro & Sons Pocono Raceway June 8 LTi Printing 250 Michigan International Speedway June 16 NASCAR Xfinity Series Race at Iowa Iowa Speedway June 29 Overton’s 300 Chicagoland Speedway July 5 Coca-Cola Firecracker 250 Daytona International Speedway July 12 Alsco 300 Kentucky Speedway July 20 Lakes Region 200 New Hampshire Motor Speedway July 27 U.S. Cellular 250 Iowa Speedway Aug. 3 Zippo 200 at The Glen Watkins Glen International Aug. 10 Mid-Ohio 170 Mid-Ohio Sports Car Course Aug. 16 Food City 300 Bristol Motor Speedway Aug. 24 NASCAR Xfinity Series Race at Road America Road America Aug. 31 Sport Clips Haircuts VFW 200 Darlington Raceway Sept. 7 Indiana 250 PLAYOFF RACE Indianapolis Motor Speedway Sept. 14 DC Solar 300 Las Vegas Motor Speedway Sept. 20 GoBowling 250 Richmond Raceway Sept. 28 Drive for the Cure 200 Charlotte Motor Speedway Oct.5 NASCAR Xfinity Series Race at Dover PLAYOFF RACE Dover International Speedway Oct. -
Lead Fin Pos Driver Team Laps Pts Bns Pts Winnings Status Tms Laps
NASCAR NATIONWIDE SERIES OFFICIAL RACE REPORT No. 23 33RD ANNUAL FOOD CITY 300 BRISTOL MOTOR SPEEDWAY Bristol, TN - August 22, 2014 .533-Mile Concrete Oval 300 Laps - 159.9 Miles Purse: $1,238,241 TIME OF RACE: 1 hours, 56 minutes, 44 seconds AVERAGE SPEED: 82.187 mph MARGIN OF VICTORY: 0.132 second(s) Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 2 22 Ryan Blaney (i) Discount Tire Ford 300 0 114.6 $55,725 Running 1 7 2 1 54 Kyle Busch (i) Monster Energy Toyota 300 0 142.8 46,750 Running 2 161 3 4 9 Chase Elliott # Napa Auto Parts Chevrolet 300 42 1 120.1 35,925 Running 3 59 4 7 3 Ty Dillon # Bass Pro Shops Chevrolet 300 40 115.8 31,400 Running 5 8 7 Regan Smith Breyers Chevrolet 300 39 106.2 30,050 Running 6 11 62 Brendan Gaughan South Point Chevrolet 300 38 96.1 26,700 Running 7 13 5 Kevin Harvick (i) Hunt Brothers Pizza Chevrolet 300 0 100.8 20,135 Running 8 6 20 Erik Jones (i) Resers Main Street Bistro Toyota 300 0 88.9 26,395 Running 9 16 99 James Buescher Rheem Toyota 300 35 81.3 27,850 Running 10 23 60 Chris Buescher # Roush Performance Parts Ford 300 34 87.9 26,775 Running 11 9 2 Brian Scott Shore Lodge Chevrolet 300 33 94.1 25,275 Running 12 21 4 Jeffrey Earnhardt Flex Shot Chevrolet 300 32 73.2 25,175 Running 13 12 6 Trevor Bayne AdvoCare Ford 300 31 81.6 25,075 Running 14 19 16 Ryan Reed # ADA Drive to Stop Diabetes presented by Lilly 300 30 72.0 25,010 Running 15 10 33 Cale Conley (i) IAVADiabetes Chevrolet Ford 300 0 81.3 25,615 Running 16 27 39 Ryan Sieg # StationDigital.com -
Video Name Track Track Location Date Year DVD # Classics #4001
Video Name Track Track Location Date Year DVD # Classics #4001 Watkins Glen Watkins Glen, NY D-0001 Victory Circle #4012, WG 1951 Watkins Glen Watkins Glen, NY D-0002 1959 Sports Car Grand Prix Weekend 1959 D-0003 A Gullwing at Twilight 1959 D-0004 At the IMRRC The Legacy of Briggs Cunningham Jr. 1959 D-0005 Legendary Bill Milliken talks about "Butterball" Nov 6,2004 1959 D-0006 50 Years of Formula 1 On-Board 1959 D-0007 WG: The Street Years Watkins Glen Watkins Glen, NY 1948 D-0008 25 Years at Speed: The Watkins Glen Story Watkins Glen Watkins Glen, NY 1972 D-0009 Saratoga Automobile Museum An Evening with Carroll Shelby D-0010 WG 50th Anniversary, Allard Reunion Watkins Glen, NY D-0011 Saturday Afternoon at IMRRC w/ Denise McCluggage Watkins Glen Watkins Glen October 1, 2005 2005 D-0012 Watkins Glen Grand Prix Festival Watkins Glen 2005 D-0013 1952 Watkins Glen Grand Prix Weekend Watkins Glen 1952 D-0014 1951-54 Watkins Glen Grand Prix Weekend Watkins Glen Watkins Glen 1951-54 D-0015 Watkins Glen Grand Prix Weekend 1952 Watkins Glen Watkins Glen 1952 D-0016 Ralph E. Miller Collection Watkins Glen Grand Prix 1949 Watkins Glen 1949 D-0017 Saturday Aternoon at the IMRRC, Lost Race Circuits Watkins Glen Watkins Glen 2006 D-0018 2005 The Legends Speeak Formula One past present & future 2005 D-0019 2005 Concours d'Elegance 2005 D-0020 2005 Watkins Glen Grand Prix Festival, Smalleys Garage 2005 D-0021 2005 US Vintange Grand Prix of Watkins Glen Q&A w/ Vic Elford 2005 D-0022 IMRRC proudly recognizes James Scaptura Watkins Glen 2005 D-0023 Saturday -
Numbers Game
THIS DAY IN SPORTS 1986 — Edmonton’s Wayne Gretzky breaks his own NHL UMBERS AME single-season points record with three assists to increase N G his total to 214. He scored 212 points in 1981-82. Antelope Valley Press, Saturday, April 4, 2020 C3 Morning rush WNBA postpones start of the season this month Valley Press news services By DOUG FEINBERG period.” PUSHED BACK U.S. Women’s Open in Houston Associated Press In this Sept. 29 Engelbert said that whenev- postponed until December NEW YORK — The WNBA photo, WNBA er the WNBA does start, it will The U.S. Women’s Open in Houston is now sched- season will not start on time Commissioner Cathy follow a strict protocol regard- uled for two weeks before Christmas. The LPGA Tour next month because of the Engelbert speaks at ing the health and well-being of pushed back the resumption of its schedule until the coronavirus pandemic, and a news conference players, coaches and fans. middle of June and found slots for three tournaments before Game 1 of that have been postponed. when it begins is unclear. basketball’s WNBA Two WNBA cities are ma- Commissioner Mike Whan keeps looking at the The league announced Fri- Finals between the jor hot spots for the virus: New calendar at a dwindling number of dates and trying to day it will delay the season for Connecticut Sun York and Seattle. One of the the figure out how it will fall into place, missing one key an indefinite period. Training and the Washington Storm’s homes for the season, piece of information brought on by the spread of the camps were to open on April 26 Mystics, in the Angel of the Winds Arena, Washington. -
Steve Buckley's
40 Special Publication by Kapp Advertising - 2020 Season 2020 Schedule (subject to change) NASCAR Xfinity Series Date Race Facility Time Station Feb. 15 NASCAR Racing Experience 300 Daytona International Speedway 2:30 p.m. FS1/MRN Feb. 22 Boyd Gaming 300 Las Vegas Motor Speedway 4:00 p.m. FS1/PRN Feb. 29 NASCAR Xfinity Series Race Auto Club Speedway 4:00 p.m. FS1/MRN Mar. 7 NASCAR Xfinity Series 200 Phoenix Raceway 4:00 p.m. FS1/MRN Mar. 14 Atlanta 250 Atlanta Motor Speedway 4:00 p.m. FS1/PRN Mar. 21 NASCAR Xfinity Series Race Homestead-Miami Speedway 3:30 p.m. FS1/MRN Mar. 28 My Bariatric Solutions 300 Texas Motor Speedway 1:00 p.m. FS1/PRN Apr. 4 Cheddar’s 300 Bristol Motor Speedway 1:00 p.m. FS1/PRN Apr. 25 MoneyLion 300 Talledega Superspeedway 1:00 p.m. FS1/MRN May 2 NASCAR Xfinity Series Race Dover International Speedway 1:30 p.m. FS1/MRN May 23 Alsco 300 Charlotte Motor Speedway 1:00 p.m. FS1/PRN May 30 Mid-Ohio 170 Mid-Ohio Sports Car Course 1:00 p.m. FS1/MRN June 6 LTi Printing 250 Michigan International Speedway 1:30 p.m. FS1/MRN June 13 NASCAR Xfinity Series Race Iowa Speedway 8:30 p.m. FS1/MRN June 20 Chicagoland 300 Chicagoland Speedway 4:00 p.m. NBCSN/MRN June 28 Pocono Green 225 Recycled Pocono Raceway 12:00 p.m. NBCSN/MRN July 4 Indiana 250 Indianapolis Motor Speedway 1:30 p.m. NBC/IMSRN July 10 Alsco 300 Kentucky Speedway 7:30 p.m. -
50 Years of NASCAR Captures All That Has Made Bill France’S Dream Into a Firm, Big-Money Reality
< mill NASCAR OF NASCAR ■ TP'S FAST, ITS FURIOUS, IT'S SPINE- I tingling, jump-out-of-youn-seat action, a sport created by a fan for the fans, it’s all part of the American dream. Conceived in a hotel room in Daytona, Florida, in 1948, NASCAR is now America’s fastest-growing sport and is fast becoming one of America’s most-watched sports. As crowds flock to see state-of-the-art, 700-horsepower cars powering their way around high-banked ovals, outmaneuvering, outpacing and outthinking each other, NASCAR has passed the half-century mark. 50 Years of NASCAR captures all that has made Bill France’s dream into a firm, big-money reality. It traces the history and the development of the sport through the faces behind the scene who have made the sport such a success and the personalities behind the helmets—the stars that the crowds flock to see. There is also a comprehensive statistics section featuring the results of the Winston Cup series and the all-time leaders in NASCAR’S driving history plus a chronology capturing the highlights of the sport. Packed throughout with dramatic color illustrations, each page is an action-packed celebration of all that has made the sport what it is today. Whether you are a die-hard fan or just an armchair follower of the sport, 50 Years of NASCAR is a must-have addition to the bookshelf of anyone with an interest in the sport. $29.95 USA/ $44.95 CAN THIS IS A CARLTON BOOK ISBN 1 85868 874 4 Copyright © Carlton Books Limited 1998 Project Editor: Chris Hawkes First published 1998 Project Art Editor: Zoe Maggs Reprinted with corrections 1999, 2000 Picture Research: Catherine Costelloe 10 9876 5 4321 Production: Sarah Corteel Design: Graham Curd, Steve Wilson All rights reserved. -
Lead Fin Pos Driver Team Laps Pts Stg 1 Pos Status Tms Laps
NASCAR XFINITY SERIES OFFICIAL RACE REPORT No. 22 36TH ANNUAL FOOD CITY 300 BRISTOL MOTOR SPEEDWAY Bristol, TN - August 18, 2017 .533-Mile Concrete Oval 300 Laps - 159.9 Miles TIME OF RACE: 1 hours, 48 minutes, 30 seconds AVERAGE SPEED: 88.424 mph MARGIN OF VICTORY: 1.181 second(s) Fin Str Car Stg 1 Stg 2 Lead Playoff Pos Pos No Driver Team Laps Pos Pos Pts Status Tms Laps Pts 1 1 18 Kyle Busch (i) NOS Rowdy Toyota 300 1 1 0 Running 5 186 2 7 20 Daniel Suarez (i) Juniper Toyota 300 4 3 0 Running 4 24 3 8 1 Elliott Sadler OneMain Financial Chevrolet 300 8 4 44 Running 1 15 4 12 3 Ty Dillon (i) Bass Pro Shops/NRA Museum Chevrolet 300 10 9 0 Running 5 4 7 Justin Allgaier BRANDT Professional Agriculture Chevrolet 300 2 2 50 Running 2 75 6 3 48 Brennan Poole DC Solar Chevrolet 300 7 6 40 Running 7 16 21 Daniel Hemric # Blue Gate Bank Chevrolet 300 7 34 Running 8 11 2 Austin Dillon (i) Rheem Chevrolet 300 6 5 0 Running 9 2 22 Joey Logano (i) Discount Tire Ford 300 3 0 Running 10 5 00 Cole Custer # Haas/One Cure Ford 300 10 28 Running 11 6 42 Tyler Reddick BurgerFi Chevrolet 300 5 8 35 Running 12 23 5 Michael Annett Pilot Flying J Chevrolet 300 25 Running 13 17 88 Dale Earnhardt Jr(i) Goody's Mixed Fruit Blast Chevrolet 299 9 0 Running 14 13 11 Blake Koch LeafFilter Gutter Protection Chevrolet 299 23 Running 15 20 4 Ross Chastain Flex Seal Chevrolet 299 22 Running 16 25 14 JJ Yeley ZombieAuto.com Toyota 299 21 Running 17 15 19 Matt Tifft # MSC Toyota 298 20 Running 18 14 51 Jeremy Clements St. -
Speedway Motorsports, Inc. 2003 Annual Report Pewymtrprs N
2003 Major Corporate Partners Speedway Motorsports, Inc. 2003 Annual Report Speedway Motorsports, Inc. Opportunity At Every Turn 2003 Annual Report OPPORTUNITYAT EVERY TURN 704.455.3239 Speedway Motorsports, Inc. PO Box 600, Concord, NC 28026 • 5555 Concord Parkway South, Concord, NC 28027 www.gospeedway.com Board of Directors O. Bruton Smith Edwin R. Clark* James P. Holden** Chairman and Executive Vice President Retired President and Chief Executive Officer Speedway Motorsports, Inc. Chief Executive Officer Speedway Motorsports, Inc. Charlotte, NC DaimlerChrysler Charlotte, NC President and General Manager Bloomfield Hills, MI Atlanta Motor Speedway H.A. Wheeler Atlanta, GA Robert L. Rewey Chief Operating Officer Retired Group Vice President and President Marcus G. Smith** Ford Motor Company Speedway Motorsports, Inc. Executive Vice President Palm Beach, FL President and General Manager National Sales and Marketing Lowe’s Motor Speedway Speedway Motorsports, Inc. Tom E. Smith Concord, NC Concord, NC Retired Chairman Chief Executive Officer William R. Brooks William P. Benton and President BUSINESS DESCRIPTION Chief Financial Officer Retired Vice President of Food Lion Stores, Inc. Speedway Motorsports, Inc. (SMI) is a leading marketer and promoter of motorsports entertainment in Executive Vice President Marketing Worldwide Salisbury, NC the United States. SMI owns six speedways in growing markets across the country and has one of the and Treasurer Ford Motor Company largest total permanent seating capacities in the motorsports industry. Speedway Motorsports provides Speedway Motorsports, Inc. Palm Beach, FL **Board Member Emeritus upon the election of Marcus G. souvenir merchandising through SMI Properties, manufactures and distributes smaller-scale, modified Smith at the Annual Meeting on April 21, 2004. -
NASCAR Xfinity Series
2020 NASCAR xfinity Series DATE RACE SITE TIME TV Sat, Feb 15 NASCAR Racing Experience 300 Daytona International Speedway 11:30 aM FS1 Sat, Feb 22 Boyd Gaming 300 Las Vegas Motor Speedway 1:00 PM FS1 Sat, Feb 29 Production Alliance Group 300 Auto Club Speedway 1:00 PM FS1 Sat, Mar 7 NASCAR Xfinity Series 200 Phoenix Raceway 1:00 PM FS1 Sat, Mar 14 Atlanta 250 Atlanta Motor Speedway 1:00 PM FS1 Sat, Mar 21 NASCAR Xfinity Series Race At Homestead Homestead-Miami Speedway 12:30 PM FS1 Sat, Mar 28 My Bariatric Solutions 300 Texas Motor Speedway 10:00 aM FS1 Sat, Apr 4 Cheddar’s 300 presented by Alsco Bristol Motor Speedway 10:00 aM FS1 Sat, Apr 25 MoneyLion 300 Talladega Superspeedway 10:00 aM FS1 Sat, May 2 NASCAR Xfinity Series Race At Dover Dover International Speedway 10:30 aM FS1 Sat, May 23 Alsco 300 Charlotte Motor Speedway 10:00 aM FS1 Sat, May 30 Mid-Ohio 170 Mid-Ohio Sports Car Course 10:00 aM FS1 Sat, Jun 6 LTi Printing 250 Michigan International Speedway 10:30 aM FS1 Sat, Jun 13 NASCAR Xfinity Series Race at Iowa Iowa Speedway 5:30 PM FS1 Sat, Jun 20 Chicagoland 300 Chicagoland Speedway 1:00 PM NBCSN Sun, Jun 28 Pocono Green 225 Recycled by J.P. Mascaro & Sons Pocono Raceway 9:00 aM NBCSN Sat, Jul 4 Indiana 250 Indianapolis Motor Speedway 10:30 aM NBC Fri, Jul 10 Alsco 300 Kentucky Speedway 4:30 PM NBCSN Sat, Jul 18 NASCAR Xfinity Series Race At New Hampshire New Hampshire Motor Speedway 12:00 PM NBCSN Sat, Aug 1 U.S. -
NASCAR Xfinity Series
2020 NASCAR xfinity Series DATE RACE SITE TIME TV Sat, Feb 15 NASCAR Racing Experience 300 Daytona International Speedway 2:30 PM FS1 Sat, Feb 22 Boyd Gaming 300 Las Vegas Motor Speedway 4:00 PM FS1 Sat, Feb 29 Production Alliance Group 300 Auto Club Speedway 4:00 PM FS1 Sat, Mar 7 NASCAR Xfinity Series 200 Phoenix Raceway 4:00 PM FS1 Sat, Mar 14 Atlanta 250 Atlanta Motor Speedway 4:00 PM FS1 Sat, Mar 21 NASCAR Xfinity Series Race At Homestead Homestead-Miami Speedway 3:30 PM FS1 Sat, Mar 28 My Bariatric Solutions 300 Texas Motor Speedway 1:00 PM FS1 Sat, Apr 4 Cheddar’s 300 presented by Alsco Bristol Motor Speedway 1:00 PM FS1 Sat, Apr 25 MoneyLion 300 Talladega Superspeedway 1:00 PM FS1 Sat, May 2 NASCAR Xfinity Series Race At Dover Dover International Speedway 1:30 PM FS1 Sat, May 23 Alsco 300 Charlotte Motor Speedway 1:00 PM FS1 Sat, May 30 Mid-Ohio 170 Mid-Ohio Sports Car Course 1:00 PM FS1 Sat, Jun 6 LTi Printing 250 Michigan International Speedway 1:30 PM FS1 Sat, Jun 13 NASCAR Xfinity Series Race at Iowa Iowa Speedway 8:30 PM FS1 Sat, Jun 20 Chicagoland 300 Chicagoland Speedway 4:00 PM NBCSN Sun, Jun 28 Pocono Green 225 Recycled by J.P. Mascaro & Sons Pocono Raceway 12:00 PM NBCSN Sat, Jul 4 Indiana 250 Indianapolis Motor Speedway 1:30 PM NBC Fri, Jul 10 Alsco 300 Kentucky Speedway 7:30 PM NBCSN Sat, Jul 18 NASCAR Xfinity Series Race At New Hampshire New Hampshire Motor Speedway 3:00 PM NBCSN Sat, Aug 1 U.S. -
Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press
East Tennessee State University Digital Commons @ East Tennessee State University Electronic Theses and Dissertations Student Works 12-2008 Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press. Wesley Michael Ramey East Tennessee State University Follow this and additional works at: https://dc.etsu.edu/etd Part of the Journalism Studies Commons, and the Public Relations and Advertising Commons Recommended Citation Ramey, Wesley Michael, "Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press." (2008). Electronic Theses and Dissertations. Paper 2015. https://dc.etsu.edu/etd/2015 This Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons @ East Tennessee State University. For more information, please contact [email protected]. Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press ___________________ A thesis presented to the faculty of the Department of Communication East Tennessee State University In partial fulfillment of the requirements for the degree Master of Arts in Professional Communication ___________________ by Wesley M. Ramey December 2008 ___________________ Dr. Patricia A. Cutspec, Chair Dr. Jack Mooney Dr. Brian C. Smith Keywords: NASCAR, New York Times, Johnson City Press, Titles, Media Coverage, Burke’s Method of Indexing, Indices of Meaning ABSTRACT Exploring Changes in NASCAR-Related Titles in the New York Times and the Johnson City Press by Wesley M. Ramey NASCAR has become one of America’s fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity.