Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 1 of 69
UNITED STATES DISTRICT COURT ______s_o_u_T_H_E_RN_D_I_S_T-,RJCT OF NE~ Y cv LEAH SEGEDIE and DMITRIY Case No. ______SHNEYDER, on behalf of themselves and all others similarly situated, CLASS ACTION COMPLAINT
Plaintiffs, DEMAND FOR JURY TRIAL
v.
THE HAIN CELESTIAL GROUP, INC., and DOES #1-99,
Defendants.
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Plaintiffs Leah Segedie and Dmitriy Shneyder ("Plaintiffs"), on behalf of themselves and
all others similarly situated, and by and through their undersigned counsel, allege the following
based upon their own personal knowledge and the investigation of their counsel:
NATURE OF THE ACTION
1. This is a proposed class action against The Hairr Celestial Group, Inc. ("Hairr
Celestial") for falsely and misleadingly labeling as "ORGANIC" and/or "ALL NATURAL" its
"Earth's Best" brand infant foods, baby foods, kids' foods, baby care products, and home care products. The labels and ingredient lists of many of these "Falsely Labeled Products" are
attached as Exhibit 1.
2. Hairr Celestial is one of the leading makers of organic and natural baby products.
Hairr Celestial promotes its "Earth's Best" brand as an organic brand that parents can trust to nurture their young children.
3. However, Hairr Celestial's "Earth's Best" brand products contain a spectacular
array of ingredients that federal law prohibits in organic foods, that are synthetic substances, or that are ingredients that Hairr Celestial promised never to include in its products.
4. For example, Hairr Celestial falsely and misleadingly labels its Earth's Best Infant
Formula with Iron as being "Organic."
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5. Behind the picturesque red bam of the Earth's Best logo lies a chemical soup. Of the 48 ingredients in Earth's Best Organic Infant Formula more than half 26 - are not permitted in organic foods by federal law. More than three-fourths- 38 of the ingredients are synthetic compounds, including artificial flavors, artificial preservatives, artificial colors, toxic compounds, and hazardous substances.
6. In its "Quality Promise," Hain Celestial also asserts that its "Earth's Best organic infant formula contains no toxic chemicals ... Ingestion may compromise long-term immune system development." Our Quality Promise, www.earthsbest.com/why-earths-best/product testing (last visited Dec. 18, 2013), attached as Exhibit 2.
7. This, too, is false. Their "organic" infant formulas contain a number of toxic chemicals, including sodium selenite (recognized by federal regulations as a very toxic and hazardous substance), potassium hydroxide (also a toxic and hazardous compound), ingredients
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that are synthetically produced from toxic compounds, such as calcium pantothenate
(synthetically produced from formaldehyde and isobutyraldehyde), and other "innovative" ingredients (whose safety has not been determined).
8. Hairr Celestial's so-called "all natural" baby care and home care products have a significant number of synthetic ingredients. For example, in its Earth's Best "All Natural"
Mineral Sunscreen, almost half of the ingredients are artificial, including benzyl alcohol, caprylic/capric triglycerides, dimethicone, ethylhexyl palmitate, sorbitan sesquioleate, glycerin, polyglyceryl-3 ricinoleate, magnesium sulfate, tocopheryl acetate, phenoxyethanol, and polyhydroxystearic acid.
9. Many of these chemicals are not only synthetic, but also toxic. Hain Celestial adds potassium hydroxide to its so-called "Natural All-Purpose Cleaner," which it advertises for use in the nursery. See Exhibit 1. Potassium hydroxide is classified by federal regulations as a highly toxic and hazardous synthetic compound that, even on short exposure, could cause serious temporary or residual injury. Hairr Celestial adds phenoxythenol to its "All Natural
Mineral Sunscreen," a synthetic preservative that federal regulations warn is a toxic skin irritant that can have adverse effects on the central and peripheral nervous systems and can be absorbed through the skin. See Exhibit 1.
10. Many of the other ingredients added to Hairr Celestial's "Earth's Best" products are "safe" as food, personal care, or household cleaner additives. Yet Hain Celestial did not simply claim that the Falsely Labeled Products are "safe." It fraudulently claimed that the
Falsely Labeled Products are "organic," "natural" and/or contained no nitrates, no sodium benzoate, and nothing "artificial." Hain Celestial's misrepresentations are demonstrably false.
11. Consumers lack the ability to test or independently ascertain the accuracy of a
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food, body care, or household cleaner product label, especially at the point of sale. Reasonable consumers must and do rely on the company to honestly report the nature of a product's ingredients.
12. Food, personal care, and household product companies intend for consumers to rely upon its representations, and reasonable consumers do in fact so rely. These representations are the only source of information consumers can use to make decisions concerning whether to buy and use such products.
13. As a result of its false and misleading labeling, Rain Celestial was able to sell the
Falsely Labeled Products to hundreds of thousands of consumers throughout the United States and to realize sizeable profits.
14. Rain Celestial's false and misleading representations and omissions violate state and federal law as detailed more fully below, including California's Unfair Competition Law,
California's Consumers Legal Remedies Act, New York General Business Law§ 349, common law, and federal statutes.
15. By deceiving consumers about the nature, quality, and/or ingredients of the
Falsely Labeled Products as detailed herein, Rain Celestial was able to command a premium price for the Falsely Labeled Products. Rain Celestial was also motivated to mislead consumers to take away market share from competing products, thereby increasing its own sales and profits.
16. Plaintiffs bring this action to stop Rain Celestial's misleading practices.
JURISDICTION AND VENUE
17. This Court has personal jurisdiction over the parties m this case. Plaintiff
Segedie is a citizen of California and, by filing this Complaint, consents to this Court having personal jurisdiction over her. Plaintiff Shneyder is a citizen of New York and, by filing this
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Complaint, consents to this Court having personal jurisdiction over him. Hairr Celestial is a
Delaware corporation with its principal place of business in Melville, New York. Hairr Celestial has sufficient minimum contacts with New York to establish personal jurisdiction of this Court over it, or otherwise purposefully avails itself of the laws of this State thmugh its marketing and sales of the Falsely Labeled Products in this State, which is sufficient to establish that it is subject to the personal jurisdiction of this Court.
18. This Court has original subject-matter jurisdiction over this proposed class action pursuant to 28 U.S.C. § 1332(d), which, under the provisions of the Class Action Fairness Act
("CAF A"), explicitly provides for the original jurisdiction of the federal courts in any class action in which at least 100 members are in the proposed plaintiff class, any member of the plaintiff class is a citizen of a State different from the state of citizenship of any defendant, and the matter in controversy exceeds the sum of $5,000,000.00, exclusive of interest and costs.
Plaintiffs allege that the total claims of individual members of the proposed Class (as defined herein) are well in excess of $5,000,000.00 in the aggregate, exclusive of interest and costs.
19. Venue is proper in this District under 28 U.S.C. § 1391(a). Substantial acts in
furtherance of the alleged improper conduct, including Hairr Celestial's dissemination of false
and misleading information regarding the nature, quality, and/or ingredients of the Falsely
Labeled Products, occurred within this District.
PARTIES
20. Plaintiff Leah Segedie is a mother of three children. Plaintiff Segedie resides in
Simi Valley, California, and she has no intention of changing her residence. Plaintiff
Segedie regularly purchased several of the Falsely Labeled Products over the last several years at
retail prices. For example, from approximately February 2009 to February 2010, she purchased
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approximately 24 cans of Earth's Best Organic Infant Formula with DHA and ARA, and from approximately July 2012 to December 2012, she purchased approximately another 8 cans of
Earth's Best Organic Infant Formula with DHA and ARA. Plaintiff Segedie made her purchases at the retail grocer, Whole Foods, in Westlake Village, CA, and from the online retailer,
Amazon.com. Copies oftwo ofPlaintiffSegedie's receipts are attached as Exhibit 4.
21. Until 2013, Plaintiff Segedie also regularly purchased other products falsely labeled as "organic". For example, in 2009, she purchased from the retailer Von's in Simi
Valley, CA: approximately ten jars of Earth's Best First Foods, First Bananas, approximately five boxes of Earth's Best Crunchin' Crackers- Original, approximately five boxes of Earth's
Best Crunchin' Grahams- Honey Sticks, and approximately three boxes of Earth's Best Letter of the Day Cookies-Very Vanilla Multipack. She also purchased a variety of other Earth's Best products, including Soothing Lotion - Lavender.
22. Plaintiff Dmitriy Shneyder is the father of a little girl. Plaintiff Shneyder resides in Hopewell Junction, New York, and he has no intention of changing his residence. Plaintiff
Shneyder purchased several of the Falsely Labeled Products over the last several years at retail prices. For example, around April to September 2011, Plaintiff Shneyder purchased Earth's
Best Organic Infant Formula with DHA and ARA, and Earth's Best 2nd Wholesome Breakfast
Pear Apple Oatmeal, Apple Yogurt Oatmeal, and Peach Pear Barley at Babies "R" Us in
Wappingers Falls, New York.
23. In deciding to purchase these products, Plaintiffs saw that they were labeled
"ORGANIC" and relied upon the representation in making their purchases. They reasonably believed that the products labeled "ORGANIC" were organic, as labeled, and the "ORGANIC" representation was a significant reason for their purchases. They also saw, read, believed, and
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relied upon Hain Celestial's representations that none of their products contained artificial substances.
24. However, contrary to Hain Celestial's representation that these products were
"organic" as labeled, they contained ingredients not permitted in organic foods. For example, the Earth's Best "Organic" Infant Formula with DHA and ARA that Plaintiffs purchased for their infant children contained the following ingredients that are not pennitted in organic foods: adenosine-5' -monophosphate, cytidine-5' -monophosphate, disodium guanosine-5'- monophosphate, disodium inosine-5' -monophosphate, disodium uridine-5' -monophosphate, docosahexaenoic acid, arachidonic acid, cupric sulfate, manganese sulfate, potassium bicarbonate, sodium selenite (a very toxic and hazardous substance), zinc sulfate, taurine, ascorbyl palmitate, calcium pantothenate, choline chloride, inositol, pyridoxine hydrochloride, thiamin hydrochloride, retinyl palmitate, cholecalciferol, dl-alpha tocopheryl acetate, and phytonadione. See Exhibit 1.
25. The infant formula also contained potassium hydroxide- a synthetic, hazardous, and toxic compound.
26. Plaintiff Segedie also purchased a number of Hain Celestial products falsely labeled as "ALL NATURAL" or as being a "natural formula," including but not limited to:
Strawberry & Banana Toothpaste and Non-Petroleum Jelly- Fragrance Free.
27. In deciding to purchase these products, Plaintiff Segedie saw that they were labeled "ALL NATURAL" or as being a "Natural Formula" and relied upon these representations in making her purchases. She reasonably believed that the products were all natural, as labeled, and the "Natural" representation was a significant reason for her purchases. She also saw, read, believed, and relied upon Hain Celestial's representations that
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none of their products contained artificial substances.
28. However, contrary to Hain Celestial's representation that these products were
"natural" as labeled, they contained a startling number of synthetic ingredients, including
panthenol, retinyl palmitate, and glyceryl behenate (a.k.a. tribehenin) and tocopheryl acetate.
See Exhibit 1.
29. Had Plaintiffs known at the time that the Falsely Labeled Products they purchased were not as promised but, instead, contained artificial and other prohibited ingredients, they would not have purchased the products.
30. If Hain Celestial's products were reformulated such that its representations were truthful, Plaintiffs would consider purchasing Hain Celestial's products.
31. Defendant The Hain Celestial Group, Inc. ("Hain Celestial") is incorporated in
Delaware, with its principal place of business at 58 South Service Road, Melville, New York
11747. Hain Celestial and its subsidiaries manufacture, market, distribute and sell natural and
organic products under its brand names, including "Earth's Best." Directly and through its agents, Hain Celestial has substantial contacts with and receives benefits and income from and through the State of California.
32. Plaintiffs are unaware of the true names and capacities of the defendants sued herein as DOES 1 through 99, and, therefore, sue these defendants by fictitious names. Plaintiffs will amend this Complaint to allege the true names and capacities of these fictitiously-named defendants when they are ascertained. Upon information and belief, plaintiffs allege that DOES 1 through 99 do business in New York and California. Upon information and belief, Plaintiffs allege that at all relevant times each of DOES 1 through 99 is the online retailer, supplier, manufacturer, examiner, certifier, formulator, engineer, or reseller of the artificial ingredients, or
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the agent, servant, partner, joint-venturer, co-venturer, principal, director, officer, manager,
employee, affiliate, assignee, successor-in-interest, alter-ego, shareholder, or representative of
Hain Celestial, and was acting in such capacity in undertaking the actions herein complained of and alleged.
SUBSTANTIVE ALLEGATIONS
RAIN CELESTIAL MARKETS ITSELF AS AN ORGANIC AND NATURAL
PRODUCTS COMPANY
33. American consumers increasingly and consciously seek out "natural" and
"organic" ingredients in their food, personal care, and household products. Once a small niche market, natural and organic products are now sold in conventional retailers, and its sales continue to soar.
34. Consumers value "organic" and "all natural" products for a myriad of reasons, including perceived benefits of avoiding disease, attaining health and wellness, helping the environment, assisting local farmers, assisting factory workers who would otherwise be exposed to synthetic and hazardous substances, and financially supporting the companies that share these values.
35. Hain Celestial "was founded in 1993 in recognition of the growing consumer desire for products produced without synthetic and chemical ingredients." Hain Celestial Group
2011 Corporate Social Responsibility Report at 4.
36. Hain Celestial carefully cultivates its image as a healthy, eco-friendly, worker- friendly brand- the kind of company whose label claims can be trusted. Through its "Earth's
Best" brand, Hain Celestial further markets itself as an expert source of information on infant and toddler health, providing advice on natural and organic ingredients.
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3 7. Hairr Celestial stresses the value of organic and natural ingredients to parents of young children.
We continue to remind consumers that eating natural minimally-processed foods is preferable to consuming processed foods and that preservatives and artificial ingredients intended to enhance flavors and colors should be avoided, especially with our children.
Hairr Celestial 2010 Annual Report at 2.
38. Over the past several years, Hairr Celestial has defined itself as a "natural" and
"organic" product company. The cover pages of its Annual Reports aptly illustrate how Hairr
Celestial distinguishes itself from its competitors, and how it seeks to be valued in the
marketplace. For example, in 2009, its Annual Report summed up its identity: "LIVING 100%
NATURAL." Hairr Celestial2009 Annual Report, Cover Page, attached as Exhibit 3.
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39. In 2010, its Annual Report cover page summed up its brand identity in one word:
Natural.
40. And its back cover used another word: Organic.
Nl
201 0 Annual Report, Cover Page, Back Page, attached as Exhibit 3.
41. Hain Celestial's business strategy is to acquire natural and orgamc product companies and product lines, integrate these brands under a single management team, and then employ uniform marketing, sales and distribution programs to achieve economies of scale and
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enhanced product penetration. Its control over its brands ensure that strategic introductions of new products in one brand will complement existing product lines, e.g., sales of its rice- or soy milk brands will increase sales of its separate cereal brands, and sales of its Earth's Best body
care products will increase sales of its infant formulas. See, e.g., Exhibit 1 (side label of
Organic and "All Natural" Teething Gel).
42. Earth's Best was one such acquisition. Since its founding in 1985, Earth's Best made and sold infant and baby foods marketed as "organic" and/or "all natural." After being purchased by H.J. Heinz Co. in 1996, and then sold to Rain Celestial in 2000, Earth's Best expanded its product line to include baby care products, home care products, and children's food marketed with Sesame Street characters,.
43. Rain Celestial labels and advertises almost all of its "Earth's Best" brand products in large, bold font as "ORGANIC" and/or as "ALL NATURAL." See Exhibit 1. It additionally represents that its products contain "no artificial flavors, colors or preservatives." Id. See also
Rain Celestial 2009 Annual Report at 4-6, portions attached as Exhibit 3.
44. Rain Celestial has profited handsomely as a result. Its net sales in the United
States in fiscal2012 were $991.6 million, an increase of $81.5 million, or 9.0%, from net sales of
$91 0.1 million in fiscal 2011. Rain Celestial attributes its record sales on the fact that
"consumers increasingly focus on health, wellness and nutrition." It also attributes its 9% increase in net sales to increased sales of Earth's Best products.
45. Rain Celestial sees Earth's Best as a key brand in its portfolio, providing the
"springboard for a lifetime of healthy eating"- within the Rain Celestial brand family.
46. Believing that innovation is critical to its "organic" and "natural" product lines,
Rain Celestial spends significant funds on its research and development efforts. Using
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innovations in ingredient science, its product developers (including microbiologists, nutritionists, food scientists, chefs and chemists) formulate new products and refmmulate existing products.
47. Hain Celestial manufactures some product lines in its own facilities. For example, Hain Celestial manufactures the Earth's Best personal care products at its own facilities in Culver City, CA.
48. For other product lines, Hain Celestial contracts with third-party manufacturing facilities. Its quality assurance staff regularly audits these facilities, and requires them to meet
Hain Celestial's own specifications. Its staff also routinely conducts on-site audits of ingredient vendors.
HAIN CELESTIAL FALSELY REPRESENTS THAT CERTAIN
PRODUCTS ARE ORGANIC
49. On the front of its packages, Hain Celestial prominently labels the majority of its
"Earth's Best" products as "ORGANIC." This representation is false as to the many products that contain ingredients that federal law does not permit in organic products (collectively the
"Falsely Labeled Organic Products"). 1 See Exhibit 1.
50. The Falsely Labeled Organic Products are thus not "organic" under federal law, and labeling them as such is misleading and deceptive under state law.
51. The Falsely Labeled Organic Products include but are not limited to:
Infant Formula Organic Infant Formula with DHA & ARA
1 Hain Celestial has discontinued offering some of the Falsely Labeled Organic Products, has altered the packaging, has altered the ingredients, or has selectively marketed the products. Hairr Celestial also regularly introduces new products that are also falsely labeled as "ORGANIC." The identity of these additional products will be ascertained through discovery, and these products are hereby included in the list of "Falsely Labeled Organic Products" at issue in this action.
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Organic Soy Infant Formula with DHA & ARA Organic Sensitivity Infant Formula with DHA & ARA
Infants' Second Foods 2nd Super Fruits Acai Grape Oatmeal Super Fruits Cherry Pear Brown Rice Super Fruits Yumberry Banana Barley Super Fruits
2nd Wholesome Breakfast Pear Apple Oatmeal Apple Yogurt Oatmeal Peach Pear Barley
2nd Wholesome Grains Apple Peach Oatmeal Yogurt Blueberry Banana Brown Rice Yogurt Banana Apricot Barley Yogurt
Infant Puree Pouches 1st Foods First Bananas First Pears 2nd Foods Apple Peach Oatmeal Apple Plum Kamut Banana Raspberry Brown Rice Pear Apricot Barley Banana Blueberry Orange Banana Peach Mango Sweet Potato Apple Butternut Squash Pear 3rd Foods Pear Carrot Apricot Pumpkin Cranberry Apple
Sesame Street Snax V eggie Crisps Canister Organic Pop Snax - V eggie Crisps Sweet Potato Cinnamon Sweet Potato Cinnamon Canister Apple Cinnamon Canister Blueberry Canister Graham Canister Peach Canister
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Sesame Street Crunchin' Blocks Banana Honey Graham
2% Reduced Fat Milk Original Chocolate
Sesame Street Breakfast Yummy Tummy Instant Oatmeal- Maple & Brown Sugar Yummy Tummy Instant Oatmeal- Apples & Cinnamon On-the-GoO's Cereal- Honey Nut On-the-GoO's Cereal- Apple Cinnamon Frozen Mini Waffles- Homestyle Frozen Mini Waffles - Blueberry
Sesame Street Meals Soup - Elmo Noodlemania Soup- Elmo Tomato Soup - Elmo Vegetable Frozen Entrees- Elmo Pasta 'n Sauce with Carrots & Broccoli Mini Meals - Organic Elmo Cheese Ravioli Mini Meals - Organic Elmo Pasta & Sauce
Sesame Street Snacks Crunchin' Crackers - Veggie Crunchin' Crackers- Original Crunchin' Grahams- Honey Sticks Crunchin' Grahams - Chocolate Crunchin' Grahams - Cinnamon Sticks Letter of the Day Cookies - Very Vanilla Multi pack Letter of the Day Cookies - Oatmeal Cinnamon Smiley Snacks - Vanilla Smiley Snacks - Banana Snackin' Fruit Hearts & Rings - Blueberry Snackin' Fruits Hearts & Rings - Banana Yogurt Rice Crisp Bars - Vanilla Yogurt Rice Crisp Bars - Banana
Body Care Calming Bubble Bath - Vanilla Cold Soothing Baby Wash- Eucalyptus & Tea Tree Diaper Relief Ointment - Aloe Vera & Vitamin E Extra Rich Therapy Creme - Calendula Sensitive Skin Lotion Fragrance Free
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Sensitive Skin Shampoo & Body Wash- Fragrance Free Sleepytime Shampoo & Body Wash Chamomile Soothing Bubble Bath- Lavender Soothing Lotion - Lavender Soothing Shampoo & Body Wash- Lavender Tear-Free Shampoo- Aloe Vera Teething Gel- Non-Medicated
52. All these products contain ingredients that federal law prohibits m orgamc products. Such ingredients include, by way of example:
a. Adenosine-5 '-Monophosphate ("AMP'J; cytidine-5 '-monophosphate
("CMP'J; disodium guanosine-5'-monophosphate ("GMP'J; disodium inosine-5'- monophosphate ("IMP'J; disodium uridine-5'-monophosphate ("UMP'')). These five compounds are nucleotides, the base molecules of ribonucleic acid (RNA) and deoxyribonucleic acid (DNA). They are added to Earth's Best's "Organic" products, including its infant formulas.
Upon information and belief, the nucleotides added to the Falsely Labeled Organic Products are synthetically extracted from the RNA in yeast by enzymatic hydrolysis and synthetic filtration, hydrochloric acid. Human breast milk contains relatively high concentrations of four of the five nucleotides (cytidine, uridine, adenosine, and guanosine), but has little to no inosine, the fifth nucleotide in Earth's Best's "Organic" Milk-Based Infant Formulas.
b. Nucleotides are not permitted in organic products. 7 C.F.R. §§
205.105(c), 205.605. In fact, the USDA specifically rejected applications to permit nucleotides to be added to organic infant formulas.
c. The Food and Drug Administration ("FDA") has never affirmed any of the nucleotides as generally recognized as safe ("GRAS") as a food additive. To date, no party has ever declared to the FDA that four of the nucleotides (CMP, GMP, IMP, and UMP) were safe as direct food ingredients.
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d. Sodium Selenite is a hazardous substance. See, e.g., 40 C.F.R. §§ 116.4,
302.4. The FDA allows it to be added to animal feed, 21 C.F.R. § 573.920, but has not
determined it to be safe to be added to foods for human consumption. Even at very low doses, animal studies show it has negative effects on the respiratory, gastrointestinal, cardiovascular, and metabolic systems, negatively impacts the liver, and has negative broad systemic effects. It is not permitted to be added to products labeled as "organic." 7 C.F.R. §§ 205.105(c), 205.605.
Nonetheless, Rain Celestial has added it to the Falsely Labeled Organic Products, including its
Earth's Best "Organic" Infant Formulas. See Exhibit 1.
e. Taurine, a.k.a. 1, 2-aminoethanesulfonic acid, is not permitted in products
labeled as "organic." 7 C.F.R. §§ 205.105(c), 205.605. In fact, the National Organic Standards
Board specifically rejected applications to permit taurine to be added to organic foods. Even at
very low doses, animal studies show the ingredient negatively impacts the brain and nervous
system, metabolism, and cardiovascular system. Commercially available taurine is synthetically
produced by reacting ethylene oxide with aqueous sodium bisulfate, reacting aziridine with
sulfurous acid, or reacting monoethanolamine, sulfuric acid, and sodium sulfite. The FDA has not affirmed taurine to be safe in foods. Nonetheless, Rain Celestial adds taurine to its Earth's
Best "Organic" Infant Formulas. See Exhibit 1.
f. Docosahexaenoic acid single cell oil, a.k.a. "DRASCO," (labeled as
"Cryphecodinium Cohnii Oil (Docosahexaenoic Acid)" or "DRA" in Earth's Best's "Organic"
Infant Formula) is not permitted in organic products. 7 C.F.R. §§ 205.105(c), 205.270; 205.605.
Martek Biosciences Corp. produces crypthecodinium cohnii oil as a by-product from the marine
dinoflagellate C. cohnii, a nonagricultural microorganism. 7 C.F.R. §§ 205.2; 205.605. Such
by-products from nonagricultural microorganisms (like DRASCO) are not permitted in organic
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products. 7 C.F.R. §§ 205.105(c), 205.605. Martek Biosciences Corp. uses hexane (a volatile synthetic solvent and toxic pollutant) to extract DRASCO from unicellular microalgae, and adds ascorbyl palmitate (a synthetic substance) to the final byproduct for oxidative stability. As much as 77% of the final DRASCO contains other triglycerides, including: myristic acid (13-20%); palmitic acid (12-25%); oleic acid (10-25%), lauric acid (2-6%), and capric acid (1 %). None of these compounds are permitted in organic products. 7 C.F.R. § 205.605.
g. Arachidonic acid single cell oil, a.k.a. "ARASCO," (labeled as
"Mortierella Alpine Oil (Arachidonic Acid)" or "ARA" in Earth's Best's "Organic" Infant
Formula) is not permitted in organic products. 7 C.F.R. §§ 205.105(c), 205.605. Mortierella alpine oil is a by-product from M alpina, a soil fungus, and therefore not permitted in organic products. 7 C.F.R. §§ 205.2, 205.605. Like DRASCO, ARASCO is produced using hexane extraction and ascorbyl palmitate to preserve oxidative stability. The product is therefore not permitted in organic products. 7 C.F.R. §§ 205.105, 205.270. As much as 64% of the final
ARASCO ingredient contains other compounds, including oleic acid (~16-23%), palmitic acid
(~7-10%), stearic acid (~7-10%), linoleic acid (~6-8%), gamma-linoleic acid (~3%), dihomo gamma-linoleic acid (~1-3%), and behenic acid (~2%). None ofthese compounds are permitted in organic products. 7 C.F.R. § 205.605.
h. L-carnitine is not permitted in organic products. 7 C.F .R. § § 205.1 05( c),
205.605. In fact, the USDA specifically rejected applications to permit 1-camitine to be added to organic infant formulas. Nonetheless, Rain Celestial adds the substance to its so-called
"organic" infant formulas. L-camitine is usually synthesized using epichlorhydrine or trimethylamine, and racemate separation by fractionated crystallization or other methods. L camitine can also be obtained from industrially-produced D-mannitol. L-carnitine can also be
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produced usmg commercially available biosynthetic methods VIa microorganisms (e.g.,
Escherichia coli, Proteus mirabilis) cultivated m a bioreactor with crotonobetaine, crotonobetaine salts, or its derivatives.
1. Dl-alpha tocopheryl acetate is not permitted in organic products. It is synthetically produced by condensing racemic isophytol with trimethyl hydroquinone. See 21
C.F.R. § 184.1890; 7 C.F.R. §§ 205.105(c), 205.605(b) (permitting tocopherols derived only from rosemary extracts or vegetable oils). The FDA has limited the use of dl-alpha tocopherols, and they are generally recognized as safe only in bacon products or to inhibit nitrosamine formation. 21 C.F.R. § 184.1890(c). Nonetheless, Hain Celestial adds dl-alpha tocopheryl acetate to a number of its products, including its "organic" infant formulas.
J. L-methionine is also not currently permitted in organic products. 7 C.F.R.
§§ 205.105(c), 205.605. There are no commercial sources of nonsynthetic L-methionine.
According to the USDA, most L-methionine is produced from DL-methionine (a synthetic
substance, 7 C.F.R. § 205.603), which is itself produced by reacting acrolein with methyl mercaptan; by reacting propylene, hydrogen sulfide, methane, and ammonia to make the intermediates acrolein, methylthiol, and hydrocyanic acid; by the Strecker synthesis method with a-methylthiopropionaldehyde as the aldehyde; or by reacting 3-methylmercaptopropionaldehyde with ammonia, hydrogen cyanide, and carbon dioxide. The resulting DL-methionine is further processed to produce L-methionine by using optical resolution, resulting in separation into the D
and L- enantiomers, or by acetylation of synthetic DL-methionine and subsequent enzymatic
selective deacetylation of the N-acetylated L-methionine.
k. Ascorbyl palmitate is a chemical preservative. 21 C.F .R. § 182.3149. It is not permitted in organic products. 7 C.F.R. §§ 205.105(c), 205.605. Nonetheless, Hain Celestial
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adds ascorbyl palmitate to its so-called "organic" infant formulas, despite the fact that the USDA specifically rejected applications to permit ascorbyl palmitate to be added to such products.
Ascorbyl palmitate is prepared by condensing palmitoyl chloride and ascorbic acid in the presence of a dehydrochlorinating agent such as pyridine. It can also be produced by esterifying ascorbic acid with sulfuric acid, and then with palmitic acid. Other patented processes use dimethylformamide, dimethyl sulfoxide, or hydrogen fluoride instead of sulfuric acid.
1. Calcium pantothenate is synthetically prepared from isobutyraldehyde, a synthetic flavoring substance and toxic chemical, 21 C.F.R. § 184.1212; 40 C.F.R. § 372.65, and formaldehyde, a hazardous substance, 40 C.F.R. § 116.4, via 1,1-dimethyl-2-hydroxy- propionaldehyde and pantolactone. 21 C.F.R. § 184.1212. It is not allowed in organic products.
7 C.F.R. §§ 205.105(c), 205.605. Nonetheless, Hain Celestial adds it to a number of its products labeled as "organic," including its infant formulas. Calcium pantothenate (C1sH32CaN2010), represented graphically as:
OH vyo -
is not the same substance as vitamin B5 (C9H17N05), represented graphically as:
OH H3C\ _L ... N.H OH HO~ .. II ~ CH3Q 0
{00266729 } 20 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 22 of 69
m. Choline bitartrate is a synthetic substance produced by reacting
trimethylamine with ethylene oxide followed by treatment with tartaric acid. Trimethylamine
and tartaric acid are both hazardous substances. 40 C.F.R. § 116.4. Choline bitartrate is not the
same substance as choline, an ingredient permitted in organic non-milk-based infant formulas.
Choline bitartrate (C9H 19N07) is a synthetic variation of choline (C5H 14NO), a nutrient naturally
found in grains, nuts, and beans. It is not allowed in organic products. 7 C.F.R. §§ 205.105(c),
205.605. Nonetheless, Hairr Celestial adds it to a number of its products labeled as "organic,"
including its infant formulas.
n. Similarly, choline chloride is a synthetic substance produced by reacting trimethylamine and concentrated hydrochloric acid (both hazardous substances), followed by treatment with ethylene oxide under pressure. Choline chloride (C5H 14ClNO) is also not the
same substance as the nutrient choline (C5H14NO). While choline chloride is permitted in soy based infant formula, it is prohibited in other products labeled as organic. 7 C.F.R. §§
205.105(c), 205.605. Nonetheless, Hairr Celestial adds it to a number of its products labeled as
"organic," including its Earth's Best's "Organic" Milk-Based Infant Formula.
o. Cholecalciferol is also a synthetic compound. 7 C.F.R. § 205.601.
Cholecalciferol can be produced from fish liver oils, but Earth's Best's labels do not indicate that
any ingredient was derived from seafood. The other method of production requires ultraviolet
irradiation of ergosterol isolated from yeast and related fungi and purified by crystallization, or ultraviolet irradiation of 7 -dehydrocholesterol produced from cholesterol. 21 C.F .R. §
184.1950(a). Cholecalciferol is not allowed in organic products. 7 C.F.R. § 205.105(±).
Nonetheless, Hairr Celestial adds it to a number of its products labeled as "organic," including its
{00266729 } 21 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 23 of 69
infant formulas.
p. Cupric sulfate is not permitted in orgamc products. 7 C.F .R. § §
205.105(c), 205.605. Nonetheless, Hain Celestial adds it to a number of its products labeled as
"organic," including its infant formulas. It is also a synthetic substance. 7 C.F.R. §
205.601(a)(3). It is produced by dissolving oxidized copper in sulfuric acid before purification.
21 C.F.R. § 184.1261.
q. Folic acid is the synthetically-created chemical N-[4-[[ (2-amino-1,4- dihydro-4-oxo-6-pteridinyl)methyl]amino]benzoyl]-L -glutamic acid. 21 C.F.R. § 172.345(a).
Folic acid is permitted in organic infant formulas, but is not permitted in other products labeled as organic. 7 C.F.R. §§ 205.105(c), 205.605. Nonetheless, Hain Celestial adds it to a number of its products labeled as "organic." Folic acid differs from natural folate in numerous respects, including shelf-life and bio-availability. Even the molecular structure of folic acid is different from natural folate. The molecular structure of folic acid is represented graphically as:
N / c CH I\ \ c C- CH 2 - ~ -o- CO - Glutamate / N H Folic acid
By contrast, natural folates have different chemical structures, represented graphically as:
{00266729 } 22 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 24 of 69
{00266729 } 23 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 25 of 69
H N N y~ / H c c / NH2 - c I\ \'H I \ - CO -Glutamate c CH- CH2 - N N~ / I c N H I " I CH, '"' CH 3 5-Methy!tetrahydrofolate
r. Niacinamide IS the chemical 3-pyridinecarboxylic acid amide
(nicotinamide). 21 C.F.R. § 184.1535. It is a synthetic substance. It is usually prepared by esterifying nicotinic acid with methanol, followed by ammonolysis. It can also be produced by passing ammonia gas (a hazardous substance) into molten nicotinic acid or from partial hydrolysis of 3-cyanopyridine. While niacinamide is permitted in organic infant formulas, it is not permitted in the other products Rain Celestial labels as organic. 7 C.F.R. §§ 205.105(c),
205.605. Niacinamide (C6H6N20), represented graphically as:
is not the same substance as niacin (vitamin B3, C6H5N02), represented graphically as:
{00266729 } 24 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 26 of 69
s. Phytonadione is 2-methyl-3-phytyl-1, 4-naphthoquinone, synthetically produced from 2-methyl-1,4-naphthoquinone and phytol, or from the partial syntheses from menadione and phytol, using a pi-allylic nickel(!) complex. Phytonadione is not permitted in
organic products. Nonetheless, Hain Celestial adds it to a number of its products labeled as
"organic," including its infant formulas.
t. Phytonadione is not the same substance as vitamin K (phylloquinone), a nutrient permitted in organic infant formulas. 21 C.F.R. § 107.100. Phylloquinone (vitamin
K1), IUPAC Standard InChiKey: MBWXNTAXLNYFJB-LKUDQCMESA-N, has different
stereochemistry bonds than the synthetic phytonadione in Earth's Best's products.
Phylloquinone has the following structure:
{00266729 } 25 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 27 of 69
The synthetic substance in Earth's Best's Falsely Labeled Products, phytonadione, IUPAC
Standard InChiKey: MBWXNTAXLNYFJB-JHBCSKSVSA-N, has different stereochemistry bonds:
u. Pyridoxine hydrochloride is a synthetic compound not permitted in
organic products. 7 C.P.R. §§ 205.105(c), 205.605; 21 C.F.R. § 184.1676. Nonetheless, Hain
Celestial adds it to a number of its products labeled as "organic." Pyridoxine hydrochloride
(C 8H 12ClN03) is not the same substance as vitamin B6 (pyridoxine) (C 8HnN03). Pyridoxine hydrochloride is synthesized by the condensation of cyanoacetamide with ethoxyacetylacetone
in the presence of piperidine, 2-butanone-1 ,4-diol & alpha-methyliminopropionitrile and/or other
substances. Alternatively, it is synthesized from ethyl pyruvate, ethyl glycinate, & 1,4-diethoxy-
2-butanone, and other substances.
v. Thiamin hydrochloride IS a synthetic compound prepared by linking
preformed thiazole and pyrimidine ring systems. 21 C.F.R. § 184.1875. It is not permitted in
organic products. 7 C.P.R. §§ 205.105(c), 205.605. Nonetheless, Hain Celestial adds it to a
{00266729 } 26 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 28 of 69
number of its products labeled as "organic." Thiamin hydrochloride is chemically distinct from
thiamine (vitamin B1), which has the molecular formula C12H17ClN40S. By contrast, thiamin
hydrochloride is C12H18ChN40S.
w. Thiamine mononitrate (C 12H17N50 4S) is the mononitrate salt ofthiamine.
It is chemically distinct from thiamine (vitamin B1), C12H17ClN40S. Thiamine mononitrate is a
synthetic substance prepared from thiamine hydrochloride (also synthetic) by dissolving the
hydrochloride salt in alkaline solution followed by precipitation of the nitrate half-salt with a
stoichiometric amount of nitric acid. 21 C.F.R. § 184.1878. The nitrates present in thiamine mononitrate may accumulate in the kidneys, inducing kidney stones or cellular death. Thiamine mononitrate is not allowed in organic products. 7 C.F.R. §§ 205.105(c), 205.605. Nonetheless,
Hain Celestial adds it to a number of its products labeled as "organic."
x. Retinyl palmitate, (also listed in Earth's Best's private label products as
"vitamin A palmitate") is prepared by esterifying retinol with palmitic acid. 21 C.F.R. §
184.1930(a)(3). It is a synthetic substance not permitted in organic products. 7 CFR §§
205.105(c), 205.605. Retinyl palmitate, C36H6o02, represented graphically as:
{00266729 } 27 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 29 of 69
IS chemically different from the natural vitamin A existing m foods, retinol, C20H300, represented graphically as:
y. Manganese sulfate is a synthetic compound. 7 C.P.R.§ 205.601G)(6)(ii).
It is obtained by reacting manganese compounds with sulfuric acid (a hazardous substance). It is also obtained as a byproduct of the manufacture ofhydroquinone (a toxin). Other manufacturing
{00266729 } 28 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 30 of 69
processes include the action of sulfur dioxide on a slurry of manganese dioxide in sulfuric acid, and the roasting of pyrolusite (Mn02 ) ore with solid ferrous sulfate (a hazardous substance) and coal, followed by leaching and crystallization. 21 C.F.R. § 184.1461. Manganese sulfate is not allowed in organic products. 7 C.F.R. §§ 205.105(c), 205.605. Nonetheless, Rain Celestial adds it to a number of its products labeled as "organic."
z. Zinc sulfate and zinc sulfate monohydrate are hazardous and synthetic substances. 7 C.F.R. § 205.601G)(6)(ii); 40 C.F.R. § 116.4. They are produced by reacting zinc oxide with sulfuric acid (also a hazardous compound). They are not allowed in organic products.
7 C.F.R. §§ 205.105(c), 205.605. Nonetheless, Rain Celestial adds it to a number of its products labeled as "organic."
aa. Potassium bicarbonate is a synthetic acidity regulator. Additive number
E501; 7 C.F.R. § 205.601(i)(9). It is made by treating a solution of potassium hydroxide or potassium carbonate (both synthetic substances, 7 C.F.R. § 205.605(b )) with carbon dioxide. 21
C.F.R. § 184.1613. It is not allowed in organic products. 7 C.F.R. §§ 205.105(c), 205.605.
Nonetheless, Rain Celestial adds it to a number of its products labeled as "organic."
bb. While inositol is permitted in soy-based infant formulas, it is prohibited from other orgamc products. 7 C.F.R. §§ 205.105(c), 205.605; 21 C.F.R. § 107.100.
Nonetheless, Rain Celestial adds it to its "organic" milk-based infant formulas. According to the
USDA, nonsynthetic production methods of inositol are not available on a commercial scale.
Instead, inositol is produced by extracting phytic acid (inositol-hexaphosphate) from plants after soaking in a dilute acid solution, such as hydrochloric acid or sulfuric acid, creating phytin
(inositol-hexaphosphate salt). The phytin is synthetically converted to inositol by hydrolysis with a strong sulfuric acid solution, and then purified with a reagent like barium to remove the
{00266729 ) 29 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 31 of 69
sulfuric acid, phosphoric acid, and calcium or magnesmm sulfate. Alternatively, it can be prepared from phytin using ammonium salts such as ammonium sulfate, ammonium chloride, ammonium nitrate, ammonium acetate, or ammonium phosphate for hydrolysis.
cc. In its synthetic form, beta-carotene is not allowed in organic products. In fact, in October 2012, the USDA specified that beta-carotene is not permitted in organic infant fommlas. Nonetheless, Hain Celestial adds beta-carotene to its so-called "organic" infant formulas.
dd. Beta-carotene is not the same substance as vitamin A. Vitamin A (retinol) is C2oH3oO, represented graphically as:
Beta-carotene, by contrast, is C40H56, represented graphically as:
{00266729 } 30 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 32 of 69
ee. Beta-carotene also operates on the human body differently than natural vitamin A. For example, some studies indicate that beta-carotene supplementation increases the probability oflung cancer in cigarette smokers.
ff. Magnesium phosphate is prepared commercially by treating a solution of magnesium sulfate with disodium phosphate. 21 C.F.R. § 184.1434(a). Magnesium sulfate is a
synthetic flavor enhancer. 7 C.F.R. §§ 205.601, 205.603; 21 C.F.R. § 184.1443(c)(l).
Magnesium phosphate is not permitted in organic products. 7 C.F.R. § 205.605. Nonetheless,
Hairr Celestial adds it to a number of its products labeled as "organic."
gg. Hain Celestial adds other prohibited ingredients to its Falsely Labeled
Organic Products, including, by way of example: sodium benzoate, potassium sorbate, glyceryl stearate SE, stearic acid, cetyl alcohol, benzyl alcohol, sodium coco sulfate, lauryl lactyl
lactate, sodium sulfate, glyceryl behenate, glyceryl oleate, gamma-decalactone, glyceryl stearate citrate, stearyl alcohol, and polyglycerol-10 laurate. None of these substances are
permitted in organic products. 7 C.F.R. § 205.605.
53. Further inducing consumers to rely on the deceptive representation that the
{00266729 } 31 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 33 of 69
Falsely Labeled Organic Products are "ORGANIC," Hain Celestial did not label other Earth's
Best products as "ORGANIC," leading consumers to believe that Hain Celestial carefully
studied all the Earth's Best products' ingredients to ensure that the "ORGANIC" claim is made
only on those products that are truly organic.
HAIN CELESTIAL FALSELY LABELS MANY OF ITS
PRODUCTS AS "ALL NATURAL"
54. On the front of its packages, Hain Celestial prominently labels many of its
"Earth's Best" products as "ALL NATURAL" or as being "Natural." This representation is false
as to the many products that contain synthetic ingredients.
55. Representing that a product is "natural" or contains "nothing artificial" 1s a
statement of fact.
56. Hain Celestial defines what it means by "natural" in several federal filings. One year, it even trumpeted its definition on the cover of its Annual Report:
Hain Celestial2006 Annual Report, Cover Page, attached as Exhibit 3.2
2 The cover page of the 2006 Annual Report defines "natural" as:
nat·u·ral (nach'er el) adj. [[OFr < L naturalis]] 1 minimally processed 2 containing no artificial colors or flavors, and no preservatives 3 never any hydrogenated oils or trans fat
Hain Celestial 2006 Annual Report, Cover Page, attached as Exhibit 3.
{00266729 } 32 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 34 of 69
57. Hain Celestial repeated its definition of "natural" again in signed federal filings in
2010 and 2011:
Natural products are minimally processed, largely or completely free of artificial ingredients, preservatives, and other non-naturally occurring chemicals, and are not genetically modified and as near to their whole natural state as possible.
Hain Celestial2011 Annual Report at 2; Hain Celestial2010 Annual Report at 2.
58. The term "natural" has also been at least partially defined by federal agencies and regulations. The FDA has defined the outer boundaries of the use of the term "natural" by stating that a product is not natural if it contains synthetic or artificial ingredients.3 Similarly, the
USDA's Food Safety and Inspection Service ("FSIS") defines a "natural" product as a product that does not contain any artificial or synthetic ingredient and does not contain any ingredient that is more than "minimally processed."
59. According to federal regulations, an ingredient is synthetic if it is:
formulated or manufactured by a chemical process or by a process that chemically changes a substance extracted from naturally occurring plant, animal, or mineral sources, except that such term shall not apply to substances created by naturally occurring biological processes.
7 C.F.R. § 205.2.
60. A reasonable consumer's understanding of the term "natural" and "nothing artificial" comports with federal law and Hain Celestial's proffered definition. A reasonable consumer would expect that when Hain Celestial promises that certain of its Earth's Best products are "natural" or "all natural," the products' ingredients are "natural" as defined by
3 See FDA Consumer Health Information, Food Label Helps Consumers Make Healthier Choices, available at www.fda.gov/downloads/ForConsumers/ConsumerUpdates!UCM199361.pdf.
{00266729 ) 33 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 35 of 69
federal agencies, which govern Hain Celestial, as well as by Hain Celestial's own published definition of "natural."
61. Hain Celestial's representation that certain of its products are "Natural" or "ALL
NATURAL" is false. In fact, many of its products contain one or more artificial ingredients
(collectively, the "Falsely Labeled Natural Products").4 See Exhibit 1.
62. The Falsely Labeled Natural Products are thus not "natural," and labeling them as such is misleading and deceptive.
63. The Falsely Labeled Natural Products include but are not limited to:
Sesame Street Breakfast Frozen Mini Waffles- Homestyle Frozen Mini Waffles- Blueberry Frozen French Toast Sticks- Homestyle
Sesame Street Meals Frozen Whole Grain Pizza- Cheese Frozen Mini Ravioli - Cheese Frozen Entrees - Elmo Pasta 'n Sauce with Carrots & Broccoli Frozen Entrees- Elmo Mac 'n Cheese with Carrots & Broccoli
Baby Care and Home Care Mineral-Based Sunblock SPF30+ Tangle Taming Shampoo TOTS Tangle Taming Leave-In Spray- Fruit Punch All Purpose Nursery Cleaner TOTS Water Play Sunblock Strawberry & Banana Toothpaste Teething Gel- Non-Medicated Non-Petroleum Jelly- Fragrance Free
64. These products all contain artificial ingredients, including but not limited to:
4 Rain Celestial has discontinued offering some of the Falsely Labeled "Natural" Products, has altered the packaging, has altered the ingredients, or has selectively marketed the products. Hain Celestial also regularly introduces new products that include artificial ingredients. The identity of these additional products will be ascertained through discovery, and these products are hereby included in the list of"Falsely Labeled 'Natural' Products" at issue in this action.
{00266729 } 34 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 36 of 69
a. Artificial flavor enhancers or flavoring agents, including but not limited
to: potassium chloride and sodium alginate.
b. Synthetic preservatives, including but not limited to: sodium phosphate,
calcium phosphates (including tricalcium phosphate and monocalcium phosphate), ascorbic
acid, ascorbyl palmitate, and tocopherols.
c. Other artificial additives, including but not limited to: ammonium
bicarbonate (also a hazardous substance), ferric orthophosphate (which is also banned :from
being added to foods in the European Union), calcium hydroxide, potassium citrate, calcium
chloride, calcium citrate, ferrous sulfate, ferrous sulfate monohydrate, glycerin, magnesium
chloride, potassium acid tartrate, potassium hydroxide, sodium acid pyrophosphate, sodium citrate, xanthan gum, adenosine-5'-monophosphate; cytidine-5'-monophosphate; disodium guanosine-5 '-monophosphate; dis odium inosine-5 '-monoplwsphate; dis odium uridine-5 ' monophosphate; sodium selenite; taurine, docosahexaenoic acid single cell oil; arachidonic acid single cell oil; l-carnitine; dl-alpha tocopherol; !-methionine; ascorbyl palmitate; calcium pantothenate; choline bitartrate; choline chloride; cholecalciferol; cupric sulfate; folic acid; niacinamide; phytonadione; pyridoxine hydrochloride; thiamin hydrochloride; thiamine mononitrate; retinyl palmitate; manganese sulfate; zinc sulfate; zinc sulfate monohydrate; potassium bicarbonate; inositol; and magnesium phosphate.
65. Hain Celestial promises its customers that its Earth's Best products contain no artificial colors. See Exhibits 1, 3. However, by way of example only, the following artificial colors appear in Earth's Best's products: calcium carbonate, zinc oxide, and others.
66. Earth's Best Personal Care and Home Care products fare no better. Numerous products are labeled as "Natural" yet contain a significant amount of synthetic and artificial
{00266729 } 35 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 37 of 69
ingredients, including but not limited to: benzyl alcohol, dimethicone, ethylhexyl palmitate, magnesium sulfate, panthenol, phenoxyethanol, polyglyceryl-3 ricinoleate, polyhydroxystearic acid, polyglycerol-1 0 laurate, polysorbate 20, potassium hydroxide, retinyl palmitate, sodium benzoate, sodium lauroyl sarcosinate, and sorbitan sesquioleate.
67. For example, potassium hydroxide is classified as synthetic by federal regulations. 7 C.F.R. § 205.605(b). It is obtained commercially from the electrolysis of
potassium chloride. 21 C.F .R. § 184.1631 (a). According to federal regulations, it is a highly toxic and hazardous compound that, even on short exposure, could cause serious temporary or residual injury. It is a severe respiratory irritant and corrosive to eyes and skin. It may also cause
gene mutations that could result in cancer. Nonetheless, Hairr Celestial adds potassium hydroxide to its "Natural" All-Purpose Cleaner, which it advertises as an "All Purpose Nursery
Cleaner," and to its "organic" infant formulas. See Exhibit 1.
68. Phenoxythenol is a synthetic preservative obtained by treating phenol with
ethylene oxide in an alkaline medium. It is a toxic skin irritant that can have adverse effects on the central and peripheral nervous systems. It can be absorbed into the body by inhalation of its
aerosol and through the skin. Nonetheless, Hairr Celestial adds phenoxythenol to its "All Natural
Mineral Sunscreen." See Exhibit 1.
69. As a few more examples, panthenol is synthetically prepared by adding
propanolamine to optically active alpha,gamma-dihydroxy-beta,beta-dimethylbutyrolacton.
Benzyl alcohol is produced by reacting sodium or potassium carbonate on benzyl chloride. It is
a skin and eye irritant that is classified as synthetic by federal regulations and industry
associations. And dimethicone is a polydimethylsiloxane obtained by hydrolysis and polycondensation of dichlorodimethylsilane and chlorotrimethylsilane.
{00266729 } 36 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 38 of 69
70. Rain Celestial has concealed the nature, identity, source, and/or method of preparation of additional ingredients, which may also be artificial ingredients. Thus, discovery is necessary to uncover the true nature of other ingredients in Earth's Best's products.
71. For example, Rain Celestial injects "natural flavor" in some of its Earth's Best products, concealing from consumers the identity, source, or nature of these ingredients. While
"natural flavors" must be derived from a "spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof," it remains unknown whether the processing used to derive the "flavor" from the natural source renders the final ingredient so heavily processed that it can no longer be considered to be a "natural" ingredient.
72. Rain Celestial also falsely, misleadingly, and deceptively represents that an ingredient in its Earth's Best products is the same as a specific naturally-occurring substance, when, in fact, the ingredient is chemically distinct, compounding the falsity of their misrepresentations.
73. For example, Rain Celestial falsely represents that some of the Falsely Labeled
Products contain "pyridoxine hydrochloride (vitamin B6)," though the substance is not vitamin
B6, has a different molecular structure from vitamin B6, and is not a vitamin. Pyridoxine hydrochloride (CsR12ClN03) is chemically and molecularly distinct from vitamin B6
(pyridoxine) (CsRuN03).
74. Rain Celestial knows that consumers believe that natural vitamins have better absorption rates and/or are otherwise superior to synthetic vitamin supplements.
{00266729 } 37 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 39 of 69
HAIN CELESTIAL'S PRODUCTS CONTAIN INGREDIENTS IT PROMISES
CONSUMERS WILL NOT FIND IN ANY OF ITS PRODUCTS
75. Hain Celestial's condemnation of artificial additives is not just an aspirational goal. Hain Celestial explicitly promises that consumers won't find artificial ingredients in any of its products. See, e.g., Hain Celestial2009 Annual Report at 4, attached as Exhibit 3.
76. Explaining the "ABCs of Natural," Hain Celestial promises that consumers won't find artificial ingredients in its products. Hain Celestial defines "artificial" as "[l]acking in natural quality, man-made."
" "
Hain Celestial2009 Annual Report at 4, attached as Exhibit 3.
77. Hain Celestial then goes on to define nitrates and sodium benzoate, promising that these ingredients also do not appear in any of its products. Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 40 of 69
I d. at 6. 5
78. Contrary to its representations, the Falsely Labeled Products all contain artificial ingredients. Additionally, nitrates and sodium benzoate appear in many of its products. See
Exhibit 1.
THE REPRESENTATIONS ARE FALSE, DECEPTIVE, AND MISLEADING
79. Acting through its Earth's Best brand, Hain Celestial's conduct deceived and/or was likely to deceive the public. Consumers were deceived into believing that the listed ingredients are not artificial, are "natural," and/or are permitted in products labeled "organic."
Instead, these ingredients are artificial. Some are also known or suspected toxins, carcinogens, and/or environmental hazards, and are not reasonably expected by consumers to be added to the products.
80. Consumers would not know the true nature of the ingredients merely by reading the ingredient label. Discovery of the true nature of the ingredients requires knowledge of chemistry and federal regulations beyond that of the average reasonable consumer.
5 Its 2009 Annual Report states: The A-B-Cs ofNatural Some of the most common ingredients you won't find in Hain Celestial products. A. Artificial. Lacking in natural quality, man-made. Most commonly associated with flavor, color, and preservatives.
N. Nitrates/Nitrites. Commonly used as preservatives. Although safe when occurring in nature, when processed and added to foods, they may be harmful to your health. S. Sodium Benzoate. A common artificial preservative that may form carcinogenic compounds when combined with other food ingredients.
Hain Celestial2009 Annual Report at 4, 6, attached in Exhibit 3.
{00266729 } 39 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 41 of 69
HAIN CELESTIAL'S DECEPTIVE AND MISLEADING OMISSIONS
81. Acting through its Earth's Best brand, Hain Celestial deceptively and misleadingly conceals other material facts about the Falsely Labeled Organic Products and the
Falsely Labeled Natural Products (collectively, "Falsely Labeled Products"), including:
a. the true nature of the Falsely Labeled Products' ingredients;
b. the identity, source, or nature of the ingredients identified as "natural flavors," "natural flavoring," and/or "flavoring;"
c. that the Falsely Labeled Products contain artificial substances, synthetic
substances; substances that are synthetically manufactured, or are produced or processed using
synthetic ingredients, artificial ingredients, toxins, carcinogens, pollutants, genetically modified
organisms, and/or hazardous substances;
d. that the Falsely Labeled Products are not "natural" and/or not "organic;"
e. that the Falsely Labeled Products are not what a reasonable consumer would consider to be "natural" and/or "organic;"
f. that the Falsely Labeled Product did not contain ingredients claimed, such
as the vitamins claimed.
82. Plaintiff Segedie, by and through her attorneys, discovered Hain Celestial's
wrongs in January 2013 through investigation of the production processes of the ingredients and the packages of the Falsely Labeled Products. Plaintiff Shneyder, by and through his attorneys,
discovered Hain Celestial's wrongs in June 2014 through investigation of the production
processes of the ingredients and the packages of the Falsely Labeled Products. Plaintiffs and the
members of the Class are not at fault for failing to discover Hain Celestial's wrongs earlier, and
had no actual or presumptive knowledge of facts sufficient to put them on inquiry notice.
{00266729 } 40 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 42 of 69
83. To this day, Hain Celestial continues to conceal and suppress the true nature, identity, source, and method of production of some of the ingredients in the Falsely Labeled
Products.
84. The production process Hain Celestial uses for these ingredients is known only to it. Hain Celestial has not disclosed such information to Plaintiffs and the Class members. These facts are not ascertainable and are still not known to Plaintiffs, the Class members, and reasonable consumers. Hain Celestial's concealment tolls the applicable statute of limitations.
HAIN CELESTIAL KNEW THE REPRESENTATIONS WERE FALSE
85. Rain Celestial holds itself out to the public as a trusted expert in the natural and
organic products arena. Acting through its Earth's Best brand, Rain Celestial has also retained
expert nutritionists, pediatricians, and other scientists and has spent much time and money in marketing its expertise in organic and natural foods and products for infants and young children.
86. Rain Celestial knew what representations it made regarding the Falsely Labeled
Products. It also knew what ingredients were added to each product, as (presumably) all product
ingredients are listed on the product packages.
87. Rain Celestial is governed by and knows the federal regulations that control the
labeling of the Falsely Labeled Products, and thus was aware that many of the ingredients are not
permitted in organic products, have been federally declared to be synthetic substances, and/or
require extensive processing to be used as an ingredient.
88. In April 2013, Plaintiffs' counsel provided Hain Celestial with all the material
allegations included in this Complaint. Hain Celestial was thus specifically notified that its
products labeled as "organic" contained ingredients not permitted in organic products, and that
its products labeled as "natural" contained synthetic ingredients.
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89. Rain Celestial thus knew all the facts demonstrating that its Falsely Labeled
Products contain artificial ingredients, ingredients prohibited in organic products, and/or ingredients it promises are not in its products. Rain Celestial thus knew that the Falsely Labeled
Products are falsely labeled.
HAIN CELESTIAL INTENDED FOR CONSUMERS TO RELY ON ITS
MISREPRESENTATIONS
90. Acting through its Earth's Best brand, Rain Celestial made the false, deceptive, and misleading representations and omissions, intending for Plaintiffs and the Class members to rely upon these representations and omissions in purchasing one or more of the Falsely Labeled
Products.
91. In making the false, misleading, and deceptive representations and omissions at
Issue, Rain Celestial knew and intended that consumers would purchase the Rain Celestial products when consumers would otherwise purchase a competing product or employ an alternate regimen (such as breastfeeding instead of using Earth's Best infant formulas or using a hat for sun protection instead of using Earth's Best sunscreen products).
92. In making the false, misleading, and deceptive representations and omissions at issue, Rain Celestial also knew and intended that consumers would pay a premium for natural products, organic products, products that are free of artificial additives and other ingredients listed in its "ABCs ofNatural" list, furthering Rain Celestial's private interest of increasing sales of its products and decreasing the sales of the all-natural and/or organic products that are truthfully marketed by its competitors.
93. Rain Celestial knows that consumers prefer organic and natural products. Rain
Celestial knows that consumers will pay a premium for organic and natural products or would
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not purchase packaged goods at all unless they were organic and/or natural. See, e.g., Hain
Celestial2006-2012 Annual Reports.
94. Similarly, independent surveys confirm that consumers will purchase more
organic or natural products than conventional products, pay a premium for organic products, and
pay an even greater premium for natural products.
CONSUMERS REASONABLY RELIED ON HAIN CELESTIAL'S
MISREPRESENTATIONS
95. Hain Celestial believes its message has been communicated to its customers so well that it ascribes its organic and natural products offerings as the basis for consumers'
decision to buy Earth's Best products.
96. Consumers frequently rely on label representations and information in making
purchase decisions, especially in purchasing food, personal care, or household products.
97. When Plaintiffs and the Class members purchased the Falsely Labeled Products,
Plaintiffs and the Class members saw the false, misleading, and deceptive representations
detailed above, and did not receive disclosure of the facts concealed, as detailed above.
98. These misrepresentations were uniform and were communicated to Plaintiffs and
every other member of the Class at every point of purchase and consumption.
99. Plaintiffs and the Class members were among the intended recipients of Hain
Celestial's deceptive representations and omissions.
100. Plaintiffs and the Class members reasonably relied to their detriment on Hain
Celestial's misleading representations and omissions.
101. Hain Celestial's false, misleading, and deceptive misrepresentations and
omissions deceived and misled, and are likely to continue to deceive and mislead, Plaintiffs, the
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Class members, reasonable consumers, and the general public.
102. Rain Celestial's misleading affirmative statements further obscured what it failed to disclose. Thus, reliance upon Rain Celestial's misleading and deceptive representations and omissions may be presumed.
103. Rain Celestial made the deceptive representations and omissions with the intent to induce Plaintiffs and the Class members to purchase the Falsely Labeled Products. Plaintiffs' and the Class members' reliance upon such representations and omissions may be presumed.
104. Rain Celestial's deceptive representations and omissions are material in that a reasonable person would attach importance to such information and would be induced to act upon such information in making purchase decisions. Thus, Plaintiffs' and the Class members' reliance upon such representations and omissions may be presumed as a matter of law. The materiality of those representations and omissions also establishes causation between Rain
Celestial's conduct and the injuries sustained by Plaintiffs and the Class members.
HAIN CELESTIAL'S WRONGFUL CONDUCT CAUSED PLAINTIFFS' INJURY
105. As an immediate, direct, and proximate result of Rain Celestial's false, misleading, and deceptive representations and omissions, Rain Celestial injured Plaintiffs and the Class members in that they:
a. paid a sum of money for a product that was not as represented;
b. paid a premium price for a product that was not as represented;
c. were deprived the benefit of the bargain because the Falsely Labeled
Products they purchased were different from what Rain Celestial warranted;
d. were deprived the benefit of the bargain because the Falsely Labeled
Products they purchased had less value than what was represented;
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e. did not receive a product that measured up to their expectations as created by Rain Celestial;
f. used or ingested (or caused their children to ingest) a substance that was other than what was represented;
g. used or ingested (or caused their children to ingest) a substance that
Plaintiffs and the members of the Class did not expect or consent to;
h. used or ingested (or caused their children to ingest) a product that was artificial, synthetic, or otherwise unnatural;
1. without their knowing consent, used or ingested (or caused their children to ingest) a substance that is generally harmful to their health or their children's health;
J. without their knowing consent, used or ingested (or caused their children to ingest) a substance that is, contains, or is produced by a known or suspected toxin, carcinogen, hazardous substance, poses health or environmental risks, or otherwise is harmful to the environment and/or the factory workers that produce or process such substances;
k. used or ingested (or caused their children to ingest) a substance that was of a lower quality than what Rain Celestial promised;
L were denied the benefit of knowing what they used or ingested (or caused their children to ingest);
m. were forced to unwittingly support an industry that contributes to environmental, ecological, or health damage;
n. were denied the benefit of supporting an industry that sells organic or all- natural products and contributes to environmental sustainability;
0. were denied the benefit of the beneficial properties of the organic or all-
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natural products promised,
106. Had Rain Celestial not made the false, misleading, and deceptive representations and omissions, Plaintiffs and the Class members would not have been injured as listed above.
Accordingly, Plaintiffs and the Class members have suffered "injury in fact" as a result of Hain
Celestial's wrongful conduct
107. Plaintiffs and the Class members all paid money for the Falsely Labeled Products.
However, Plaintiffs and the Class members did not obtain the full value of the advertised products due to Hain Celestial's misrepresentations and omissions. Plaintiffs and the Class members purchased, purchased more of, or paid more for, the Falsely Labeled Products than they would have had they known the truth about the Falsely Labeled Products. Accordingly,
Plaintiffs and the Class members have suffered "injury in fact" and lost money or property as a result ofHain Celestial's wrongful conduct.
HAIN CELESTIAL BENEFITTED FROM ITS MISLEADING AND
DECEPTIVE REPRESENTATIONS AND OMISSIONS
108. As the intended, direct, and proximate result ofHain Celestial's false, misleading, and deceptive representations and omissions, Rain Celestial has been unjustly enriched through more sales of Falsely Labeled Products and higher profits at the expense of Plaintiffs and the
Class members. As a direct and proximate result of its deception, Hain Celestial also unfairly obtained other benefits, including the higher value associated with a "natural and organic" brand and the resulting higher stock value, redirecting sales to it and away from its competitors, and increased sales of its other products.
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CLASS ALLEGATIONS
109. Plaintiffs bring this action as a class action pursuant to Rule 23 of the Federal
Rules of Civil Procedure on behalf of the following nationwide class (the "Class"):
All persons in the United States who purchased Hain Celestial's "Earth's Best" brand Falsely Labeled Products (as defined herein) from April 15, 2007 to the date of certification of the Class (the "Class Period").
110. Additionally, Plaintiffs bring this action as a class action pursuant to Rule 23 of the Federal Rules of Civil Procedure on behalf of the following sub-class (the "California Sub-
Class"):
All California residents who purchased Hain Celestial's "Earth's Best" brand Falsely Labeled Products (as defined herein) in California during the Class Period.
111. Additionally, Plaintiffs bring this action as a class action pursuant to Rule 23 of the Federal Rules of Civil Procedure on behalf of the following sub-class (the "New York Sub-
Class"):
All New York residents who purchased Hain Celestial's "Earth's Best" brand Falsely Labeled Products (as defined herein) in New York during the Class Period.
112. Excluded from the Class and the Sub-Classes are officers and directors of Hain
Celestial; members of the immediate families of the officers and directors of Hain Celestial; Hain
Celestial's legal representatives, heirs, successors, or assigns; and any entity in which they have
or have had a controlling interest.
113. Plaintiffs bring the Class and the Sub-Classes pursuant to Federal Rules of Civil
Procedure 23(a), 23(b)(1), 23(b)(2), and 23(b)(3).
114. At this time, Plaintiffs do not know the exact number of members of the Class or
the Sub-Classes; however, given the nature of the claims and the number of Falsely Labeled
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Products sold, Plaintiffs believe that there are approximately hundreds of thousands of members and that joinder of all of them is impracticable.
115. There is a well-defined community of interest in the questions of law and fact involved in this case. Questions of law and fact common to the members of the Class and the
Sub-Classes that predominate over questions that may affect individual members include:
a. Whether Hain Celestial labeled, marketed, advertised, and/or sold the
Falsely Labeled Products to Plaintiffs and the other members of the Class and the Sub-Classes using false, misleading, and/or deceptive statements or representations, including statements or representations concerning the nature, quality, and/or ingredients of the Falsely Labeled
Products;
b. Whether Hain Celestial omitted and/or misrepresented material facts in connection with the sales of the Falsely Labeled Products;
c. Whether Hain Celestial participated in and pursued the common course of conduct complained ofherein; and
d. Whether Hain Celestial's labeling, marketing, advertising, and/or selling of the Falsely Labeled Products constitutes an unfair or deceptive consumer sales practice.
116. Plaintiffs' claims are typical of those of the Class and Sub-Classes because
Plaintiffs, like all members of the Class and the Sub-Classes, purchased the Falsely Labeled
Products, relying on Hain Celestial's false and misleading representations in a typical consumer setting at a premium price and sustained damages from Rain Celestial's wrongful conduct.
117. Plaintiffs will fairly and adequately protect the interests of the Class and the Sub
Classes because Plaintiffs are similarly situated with, and have suffered similar injuries as, the members of the Class and the Sub-Classes they seek to represent. Plaintiffs feel that they have
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been deceived, wish to obtain redress of the wrong, and want Rain Celestial stopped from perpetrating similar wrongs on others. Plaintiffs are adequate representatives of the Class and the Sub-Classes also because their interests do not conflict with the interests of the Class members and Sub-Class members they seek to represent, and they have retained counsel competent and experienced in conducting complex class action litigation, who led the investigation uncovering Rain Celestial's wrongs, who were the first to publicly uncover Rain
Celestial's wrongs, who have no interests adverse to those of the Class members or the Sub
Class members, and who can and will vigorously prosecute this litigation.
118. A class action is superior to other available methods for the fair and efficient adjudication of this controversy. Specifically, no member of the Class or Sub-Class has a substantial interest in individually controlling the prosecution of a separate action. The damages suffered by each individual Class member likely will be relatively small, especially given the burden and expense of individual prosecution of the complex litigation necessitated by Rain
Celestial's conduct. Thus, it would be virtually impossible for the Class members individually to effectively redress the wrongs done to them.
119. Upon information and belief, there are no pending lawsuits concemmg this controversy. Concentration of the litigation concerning this matter in this Court is desirable; and the Class is of a moderate size and the difficulties likely to be encountered in the management of a class action are not great. The resolution of the claims of all Class members and Sub-Class members in a single forum, and in a single proceeding, would be a fair and efficient means of resolving the issues raised in this litigation.
120. The prerequisites to maintaining a class action for injunctive or equitable relief pursuant to Federal Rule of Civil Procedure 23(b)(2) are met, as Rain Celestial has acted or
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refused to act on grounds generally applicable to the Class and the Sub-Classes, thereby making appropriate final injunctive or equitable relief with respect to the Class as a whole and the Sub
Classes as a whole.
121. The prosecution of separate actions by members of the Class or the Sub-Classes would create a risk of establishing inconsistent rulings and/or incompatible standards of conduct for Rain Celestial.
122. Rain Celestial's conduct is generally applicable to the Class as a whole and the
Sub-Classes as a whole and Plaintiffs seek, inter alia, equitable remedies with respect to the
Class as a whole and the Sub-Classes as a whole. As such, Rain Celestial's systematic policies and practices make declaratory relief with respect to the Class as a whole and the Sub-Classes as a whole appropriate.
123. The Class and the Sub-Classes are specifically identifiable to facilitate provision of adequate notice and there will be no significant problems managing this case as a class action.
Notice to the Class and the Sub-Classes can be made through various means, such as in-store leaflets, website advertisements, notices on the labels of the packages, and/or direct notice to those consumers for which Rain Celestial knows the e-mail or physical mailing address, such as purchasers of Earth's Best products through Rain Celestial's or Earth's Best online store.
CAUSES OF ACTION
FIRST CAUSE OF ACTION
(Violation of the California Organic Products Act)
124. The allegations in each Cause of Action are repeated and realleged in every other
Cause of Action as if set forth in full therein.
125. This action is brought pursuant to the California Organic Products Act of 2003
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("COPA"), Cal. Health & Safety Code§§ 110810-110959.
126. Plaintiffs are each a "person" as that term is defined in COPA, Cal. Health &
Safety Code§ 111910(a).
12 7. Hain Celestial has violated and continues to violate the provisions of COP A, Cal.
Health & Safety Code § 110820, as described above.
128. COPA provides for injunctive relief for any violation of COPA and affords standing to "any person" to enforce such violations. See Cal. Health & Safety Code§ 111910(a).
129. COPA further provides that actions for injunctive relief to remedy violations of
COPA are not subject to the same restrictions as other actions for injunctive relief. Specifically,
COPA provides that "the person shall not be required to allege facts necessary to show, or tending to show, lack of adequate remedy at law, or to show, or tending to show, irreparable damage or loss, or to show, or tending to show, unique or special individual injury or damages."
I d.
130. Thus, Plaintiffs are entitled to preliminary and permanent injunctive relief to restrain Hain Celestial's violations of COP A. Cal. Health & Safety Code§ 111910(a).
131. THEREFORE, Plaintiffs pray for relief as set forth below.
SECOND CAUSE OF ACTION
(Violation of the California Consumers Legal Remedies Act)
(on behalf of the California Sub-Class only)
132. This cause of action is brought pursuant to the California Consumers Legal
Remedies Act (the "CLRA"), Cal. Civ. Code § 1750 et seq., on Plaintiffs' behalf and on behalf
of the California Sub-Class.
133. Plaintiffs and the other members of the California Sub-Class are "consumers," as
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the term is defined by California Civil Code § 1761(d), because they bought the Falsely Labeled
Products for personal, family, or household purposes. The named defendants are all "person[s ]" under CaL Civ. Code§ 1761(c).
134. The Falsely Labeled Products are "goods" under CaL Civ. Code § 1761(a).
Plaintiffs, the other members of the California Sub-Class, and Hairr Celestial have engaged in
"transactions," as that term is defined by California Civil Code§ 1761(e).
135. The conduct alleged in this Complaint constitutes unfair methods of competition and unfair and deceptive acts and practices for the purposes of the CLRA, and the conduct was undertaken by Hairr Celestial in transactions intended to result in, and which did result in, the sale of goods to consumers.
136. Hairr Celestial's false and fraudulent representations and omissions have violated, and continue to violate the CLRA because they extend to transactions that are intended to result, or have resulted, in the sale of goods to consumers, including the Plaintiffs and the Class members.
137. Hairr Celestial's conduct violates CaL Civ. Code § 1770(a)(5), which prohibits
"[r]epresenting that goods ... have ... characteristics [or] ingredients ... which they do not have," and CaL Civ. Code § 1770(a)(7), which prohibits: "[r]epresenting that goods ... are of a particular standard, quality, or grade ... if they are of another," causing injury to Plaintiffs and the Putative Class.
138. As a result of engaging in such conduct, Hain Celestial has violated California
Civil Code§ 1770(a)(5), (a)(7), and (a)(9).
139. Plaintiffs served Hain Celestial with notice of its CLRA violations by certified mail, return receipt requested, on April 15, 2013. Since then, Plaintiffs and Hain Celestial have
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engaged in active communications in an attempt to resolve the matter. However, negotiations came to an impasse when, well after the requisite thirty days of receiving the notice, Hain
Celestial still failed to provide relief for its CLRA violations.
140. Plaintiffs and the Class members seek punitive damages, preliminary injunctive relief, and permanent injunctive relief against Defendants' unfair and deceptive acts and conduct.
141. Pursuant to California Civil Code§ 1780(a)(2) and (a)(5), Plaintiffs seek an order of this Court that includes, but is not limited to, an order enjoining Hain Celestial from continuing to engage in unlawful, unfair, or fraudulent business practices or any other act prohibited by law.
142. Plaintiffs and the other members of the California Sub-Class may be irreparably harmed and/or denied an effective and complete remedy if such an order is not granted.
143. The unfair and deceptive acts and practices ofHain Celestial, as described above, present a serious threat to Plaintiffs and the other members of the California Sub-Class.
144. THEREFORE, Plaintiffs pray for relief as set forth below.
THIRD CAUSE OF ACTION
(Violation of the California False Advertising Law)
(on behalf of the California Sub-Class only)
145. This cause of action is brought pursuant to California's False Advertising Law
(the "F AL"), Cal. Bus. & Prof. Code § 17500 et seq., on Plaintiffs' behalf and on behalf of the
California Sub-Class.
146. Such acts of Hain Celestial, as described above, and each of them constitute unlawful, deceptive, and fraudulent business acts and practices.
147. At all material times, Rain Celestial engaged in a scheme of offering the Falsely
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Labeled Products for sale to Plaintiffs and the other members of the California Sub-Class by way of distributing within the State of California to the public, inter alia, commercial marketing and advertising, the World Wide Web (Internet), Falsely Labeled Product packaging and labeling, and other promotional materials and offered for sale the Falsely Labeled Products on a nationwide basis, including in California.
148. The misrepresentations and non-disclosures by Rain Celestial of the material facts detailed above constitute false and misleading advertising, and therefore constitute a violation of
Cal. Bus. & Prof. Code§ 17500, et seq.
149. Said advertisements and inducements were made within the State of California and come within the definition of advertising contained in the F AL in that such promotional materials were intended as inducements to purchase Rain Celestial's Falsely Labeled Products and are statements disseminated by Rain Celestial to Plaintiffs and the other California Sub
Class members that were intended to reach Plaintiffs and the other California Sub-Class members. Rain Celestial knew, or in the exercise of reasonable care should have known, that these representations were misleading and deceptive.
150. Consumers, including Plaintiffs and the other California Sub-Class members, necessarily and reasonably relied on these materials concerning Rain Celestial's Falsely Labeled
Products. Consumers, including Plaintiffs and the other California Sub-Class members, were
among the intended targets of such representations.
151. The above acts of Rain Celestial did and were likely to deceive reasonable
consumers, including Plaintiffs and the other members of the California Sub-Class, by
obfuscating the nature, quality, and/or ingredients of the Falsely Labeled Products, in violation of the "misleading" prong of the F AL.
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152. The business practices alleged above are unlawful under the CLRA, which forbids misleading and deceptive advertising.
153. Plaintiffs and the other members of the California Sub-Class have suffered injury in fact and have lost money or property as a result of Hain Celestial's violations of the F AL.
154. As a result, Hain Celestial has been unjustly emiched at the expense of Plaintiffs and the other members of the California Sub-Class. Plaintiffs and the California Sub-Class, pursuant to California Business and Professions Code § 17535, are entitled to an order of this
Court enjoining such future conduct on the part of Hain Celestial, and such other orders and judgments which may be necessary to disgorge Hain Celestial's ill-gotten gains and restore to any person in interest any money paid for its Falsely Labeled Products as a result of the wrongful conduct of Hain Celestial.
155. THEREFORE, Plaintiffs pray for relief as set forth below.
FOURTH CAUSE OF ACTION
(Violation of the California Unfair Competition Law)
(on behalf of the California Sub-Class only)
156. This cause of action is brought pursuant to California's Unfair Competition Law
(the "UCL"), Cal. Bus. & Prof. Code § 17200 et seq., on Plaintiffs' behalf and on behalf of the
California Sub-Class.
157. By committing the acts and practices alleged herein, Hain Celestial has engaged in deceptive, unfair, and unlawful business practices in violation of the UCL.
158. Plaintiffs have standing to pursue this claim as they have suffered injury in fact and have lost money or property as a result of Hain Celestial's actions as set forth above. Class members also have suffered injury in fact and have lost money or property as a result of Hain
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Celestial's actions as set forth above.
159. The violation of any law constitutes an "unlawful" business practice under Cal.
Bus. & Prof Code§ 17200.
160. Each of Hain Celestial's false representations alleged herein violates 21 U.S. C. §
343; 21 U.S.C. § 331; Cal. Civ. Code§ 1709; Cal. Civ. Code § 1750 et seq.; Cal. Com. Code §
2313; Cal. Com. Code§ 2315; and Cal. Bus. & Prof. Code § 17500 et seq.
161. Each of Hain Celestial's false representations alleged herein also violates
California's criminal laws. Cal. Penal Code § 383 (forbidding the offering for sale food that is adulterated, e.g., "by any means it is made to appear better or of greater value than it really is").
162. Hain Celestial has violated the UCL's proscription against engaging in unlawful conduct as a result of its violations of (i) the CLRA, as alleged above, and (ii) the F AL, as alleged above.
163. In addition, Hain Celestial has violated the U CL' s proscription against engaging in unlawful conduct as a result of its violations of the Sherman Law, Cal. Health & Safety Code
§ 109875 et seq., which forbids (1) misbranding of any food or drug, id. at §§ 110398 and
111445, and (2) manufacturing, selling, delivering, holding, or offering for sale any food or drug that is misbranded or delivering or proffering such for delivery. Cal. Health & Safety Code §§
110390, 110395, 110398, 110400, 110550, 110585, 110620, 110625, 110660, 110770, 110705,
110740,110760,110765,110770, 111445,and 111450
164. In relevant part, the Sherman Law declares that food is misbranded if its labeling is false or misleading in any particular way and further provides that it is unlawful for any person to misbrand any food. California Health & Safety Code §§ 110660 and 11 07 65.
165. The Sherman Law defines a "person" as "any individual, firm, partnership, trust,
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corporation, limited liability company, company, estate, public or private institution, association,
organization, group, city, county, city and county, political subdivision of this state, other
governmental agency within the state, and any representative, agent, or agency of any of the
foregoing." Cal. Health & Safety Code § 109995. The named defendants are "persons" within the meaning of the Sherman Law.
166. As more fully described herein, Rain Celestial's misleading marketing,
advertising, packaging, and labeling of the Falsely Labeled Products is likely to deceive a reasonable consumer. Indeed, Plaintiffs and the other California Sub-Class members were unquestionably deceived regarding the characteristics of Rain Celestial's Falsely Labeled
Products, as Rain Celestial's marketing, advertising, packaging, and labeling of the Falsely
Labeled Products misrepresents and/or omits the true nature, quality, and/or ingredients of the
Falsely Labeled Products.
167. There is no benefit to consumers or competition from deceptively marketing and
labeling products. Indeed, the harm to consumers and competition is substantial. Plaintiffs and the other members of the California Sub-Class who purchased the Falsely Labeled Products
suffered a substantial injury as alleged herein.
168. Plaintiffs and the other members of the California Sub-Class who purchased the
Falsely Labeled Products had no way of reasonably knowing that the Falsely Labeled Products they purchased were not as marketed, advertised, packaged, and labeled. Thus, they could not have reasonably avoided the injury each of them suffered.
169. Rain Celestial's acts and omissions alleged above constitutes unfair business practices under Cal. Bus. & Prof Code § 17200 because the gravity of the consequences of Rain
Celestial's conduct as described above outweighs any justification, motive, or reason therefor,
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particularly considering the available legal alternatives which exist in the marketplace, and such
conduct is immoral, unethical, unscrupulous, offends established public policy, or is substantially injurious to Plaintiff and the other members of the California Sub-Class. Hain Celestial's false
and misleading representations and omissions also violate legislatively declared policy as they have violated numerous state and federal laws. Moreover, the gravity of the harm to Plaintiffs
and Class members resulting from Hain Celestial's conduct outweighs Hain Celestial's
legitimate reasons, justifications and/or motives for engaging in such deceptive acts and practices
170. Each false and misleading representation and omission constitutes fraudulent
business practices under Cal. Bus. & Prof. Code § 17200 because the representations and
omissions were false. Even if these representations were true, Hain Celestial's representations
and deceptive concealment were nonetheless fraudulent under the statute because they were
misleading and were likely to and did deceive the reasonable consumer, including Plaintiffs and the Class members.
171. Hain Celestial's violations of the UCL continue to this day.
172. Pursuant to California Business and Professions Code § 17203, Plaintiffs and the
other members of the California Sub-Class seek an order of this Court that includes, but is not
limited to, an order enjoining such future conduct on the part of Hain Celestial and such other
orders and judgments which may be necessary to disgorge Hain Celestial's ill-gotten gains and to restore to any person in interest any money paid for Hain Celestial's Falsely Labeled Products as
a result of the wrongful conduct ofHain Celestial.
173. THEREFORE, Plaintiffs pray for relief as set forth below.
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FIFTH CAUSE OF ACTION
(Violation of the New York General Business Law§ 349)
174. This cause of action is brought pursuant to New York General Business Law §
349 on Plaintiffs' behalf and on behalf of the Class and New York Sub-Class.
175. Such acts of Hain Celestial, as described above, and each of them constitute unlawful, deceptive, and fraudulent business acts and practices.
176. Hain Celestial has violated, and continues to violate, § 349 of the New York
General Business Law, which makes deceptive acts and practices unlawful. As a direct and proximate result ofHain Celestial's violation of§ 349, Plaintiffs and other members of the Class and New York Sub-Class have suffered damages in an amount to be determined at trial
177. Pursuant to New York General Business Law§ 349, Plaintiffs seek an order of this Court that includes, but is not limited to, an order enjoining Hain Celestial from continuing to engage in unlawful, unfair, or fraudulent business practices or any other act prohibited by law.
178. Plaintiffs and the other members of the Class and New York Sub-Class may be irreparably harmed and/or denied an effective and complete remedy if such an order is not granted.
179. The unfair and deceptive acts and practices of Hain Celestial, as described above, present a serious threat to Plaintiffs and the other members of the Class and New York Sub
Class.
180. THEREFORE, Plaintiffs pray for relief as set forth below.
SIXTH CAUSE OF ACTION
(Breach of Express Warranty)
181. This cause of action is brought on Plaintiffs' behalf and on behalf of the
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nationwide Class and the California and New York Sub-Classes, pursuant to New York law for the Class and New York Sub-Class, and pursuant to California law for the California Sub-Class.
182. Hain Celestial provided Plaintiffs and other members of the Class and Sub
Classes with written express warranties including, but not limited to, warranties that its Falsely
Labeled Products were "organic," contained no artificial ingredients, contained no GMOs, and contained no ingredients listed in its Unacceptable Ingredient List, as set forth above.
183. These affirmations of fact or promises by Hain Celestial relate to the good and became part of the basis of the bargain.
184. Plaintiffs and members of the Class purchased the Falsely Labeled Products, believing them to conform to the express warranties.
185. Hain Celestial breached these warranties. This breach resulted in damages to
Plaintiffs and other members of the Class and the Sub-Classes, who bought Falsely Labeled
Products but did not receive the goods as warranted.
186. As a proximate result of the breach of warranties by Hain Celestial, Plaintiffs and the other members of the Class and the Sub-Classes did not receive goods as warranted.
Plaintiffs and the members of the Class therefore have been injured and have suffered damages
in an amount to be proven at trial. Among other things, Plaintiffs and members of the Class did
not receive the benefit of the bargain and have suffered other injuries as detailed above.
Moreover, had Plaintiffs and the Class members known the true facts, they either would not have
purchased the products, would have purchased fewer products, or would not have been willing to
pay the premium price Hain Celestial charged for the products.
187. THEREFORE, Plaintiffs pray for relief as set forth below.
{00266729 } 60 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 62 of 69
SEVENTH CAUSE OF ACTION
(Breach of Implied Warranty of Merchantability)
188. This cause of action is brought on Plaintiffs' behalf and on behalf of the nationwide Class and the California and New York Sub-Classes, pursuant to New York law for the Class and New York Sub-Class, and pursuant to California law for the California Sub-Class.
189. Hairr Celestial impliedly warranted that the Falsely Labeled Products conformed to the promises or affirmations of fact as detailed above. Hairr Celestial thereby impliedly warranted that the products were merchantable and fit for the ordinary purposes for which such goods are used and would conform to the promises or affirmations of fact made in the Falsely
Labeled Products' promotions, marketing, advertising, packaging, and labels.
190. Hairr Celestial did so with the intent to induce Plaintiffs and the Class members purchase the Falsely Labeled Products. Plaintiffs and the other members of the Class and the
Sub-Classes relied on Rain Celestial's representations that the Falsely Labeled Products had particular characteristics, as set forth above, and, at or about that time, Rain Celestial sold the
Falsely Labeled Products to Plaintiffs and the other members of the Class and the Sub-Classes.
191. Hairr Celestial breached the warranty implied at the time of sale in that Plaintiffs and the other members of the Class and the Sub-Classes did not receive goods that were as represented and, thus, the goods were not merchantable as fit for the ordinary purposes for which
such goods are used or as promoted, marketed, advertised, packaged, labeled, or sold.
192. Hairr Celestial had prior knowledge and notice of the true nature of the Falsely
Labeled Products and, therefore, its breach of the warranty, but took no action to remedy the
inferiority or to cure the breach.
193. As a proximate result of the breach of warranties by Rain Celestial, Plaintiffs and
{00266729 } 61 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 63 of 69
the other members of the Class and the Sub-Classes did not receive goods as warranted.
Plaintiffs and the members of the Class therefore have been injured and have suffered damages in an amount to be proven at trial. Among other things, Plaintiffs and members of the Class did not receive the benefit of the bargain and have suffered other injuries as detailed above.
Moreover, had Plaintiffs and the Class members known the true facts, they either would not have purchased the products, would have purchased fewer products, or would not have been willing to pay the premium price Rain Celestial charged for the products.
194. THEREFORE, Plaintiffs pray for relief as set forth below.
EIGHTH CAUSE OF ACTION
(Deceit and/or Misrepresentation, Fraudulent Concealment, and Constructive Fraud, in
Violation of Common Law and Cal. Civ. Code§§ 1709,1573 et seq.)
195. This cause of action is brought on Plaintiffs' behalf and on behalf of the nationwide Class and the California and New York Sub-Classes, pursuant to New York law for the Class and New York Sub-Class, and pursuant to California law for the California Sub-Class.
196. Hain Celestial falsely and fraudulently represented to the public, including
Plaintiffs and Class Members, those false representations listed above. Rain Celestial also fraudulently concealed from the public, including Plaintiffs and Class Members, those material facts listed above. These misrepresentations and omissions constitute deceit under Cal. Civ.
Code§ 1710.
197. Hain Celestial knew that these misrepresentations are false and that their omissions are fraudulent and deceptive, but nonetheless misrepresented and concealed these facts to induce Plaintiffs and the Class members to act in reliance on the misrepresentations and omissions and purchase the Falsely Labeled Products.
{00266729 } 62 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 64 of 69
198. Hain Celestial intentionally made the false representations and intentionally
concealed and suppressed these material facts with the intent to defraud the Plaintiffs and the
Class. Hain Celestial made these false representations and omissions to make the Falsely
Labeled Products appear more attractive to consumers. Hain Celestial knew and intended that
Plaintiffs and the members of the Class would rely on Hain Celestial's representations and omissions and purchase the Falsely Labeled Products. Hain Celestial thereby violated Cal. Civ.
Code§ 1709.
199. Plaintiffs and the other members of the Class and the Sub-Classes would have acted differently had they not been misled- i.e., they would not have paid money for the Falsely
Labeled Products in the first place and/or they would not have paid a premium price for the
Falsely Labeled Products over similar products.
200. Hain Celestial has a duty to correct the misinformation it disseminates through its advertising of the Falsely Labeled Products. By not informing Plaintiffs and the other members of the Class and the Sub-Classes, Hain Celestial breached this duty. Hain Celestial also gained financially from, and as a result of, this breach. Moreover, Hain Celestial has a duty to disclose the omitted facts because it was in possession of knowledge about the identity, formulation, and production of the Falsely Labeled Products and of their ingredients, and this information is not reasonably available to consumers. By not disclosing the material facts to Plaintiffs and other members of the Class, Hain Celestial breached this duty.
201. Hain Celestial gained an advantage by these fraudulent representations and
OmiSSIOnS.
202. These misrepresentations and omissions were material. A reasonable person would attach importance to the existence or nonexistence of these representations in determining
{00266729 } 63 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 65 of 69
whether to purchase the Falsely Labeled Products.
203. Plaintiffs and the other members of the Class and the Sub-Classes justifiably and reasonably relied on Rain Celestial's misrepresentations, and, as such, were damaged by Hain
Celestial. Plaintiffs and the other Class members were unaware of the truth of these misrepresentations and these concealed facts and would have not acted as they did had they known the truth.
204. As a direct and proximate result of Hain Celestial's deceits and/or misrepresentations, Plaintiffs and the other Class and Sub-Class members have suffered damages in an amount equal to the amount they paid for Rain Celestial's Falsely Labeled Products. The exact amount of these damages will be proven at trial.
205. Hain Celestial acted with intent to defraud, or with reckless or negligent disregard of the rights of, Plaintiffs and the other Class and Sub-Class members, and did so with fraud, oppression, and malice.
206. Plaintiffs and the Class and Sub-Class members are entitled to punitive damages.
207. THEREFORE, Plaintiffs pray for relief as set forth below.
NINTH CAUSE OF ACTION
(Unjust Enrichment)
208. This cause of action is brought on Plaintiffs' behalf and on behalf of the nationwide Class and the California and New York Sub-Classes, pursuant to New York law for the Class and New York Sub-Class, and pursuant to California law for the California Sub-Class.
209. As a result of Rain Celestial's deceptive, fraudulent, and misleading labeling, advertising, marketing, and sales of the Falsely Labeled Products, Hain Celestial was enriched at the expense of Plaintiffs and the other members of the Class and Sub-Classes through the
{00266729 } 64 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 66 of 69
payment ofthe purchase price for Hain Celestial's Falsely Labeled Products.
210. Under the circumstances, it would be against equity and good conscience to permit Hain Celestial to retain the ill-gotten benefits that it received from Plaintiffs and the other members of the Class and the Sub-Classes, in light of the fact that the Falsely Labeled Products purchased by Plaintiffs and the other members of the Class and the Sub-Classes were not what
Hain Celestial purported them to be. Thus, it would be unjust or inequitable for Hain Celestial to retain the benefit without restitution to Plaintiffs and the other members of the Class and the Sub
Classes for the monies paid to Hain Celestial for such Falsely Labeled Products.
211. THEREFORE, Plaintiffs pray for relief as set forth below.
TENTH CAUSE OF ACTION
(Negligence and Negligent Misrepresentations)
212. This cause of action is brought on Plaintiffs' behalf and on behalf of the nationwide Class and the California and New York Sub-Classes, pursuant to New York law for the Class and New York Sub-Class, and pursuant to California law for the California Sub-Class.
213. Rain Celestial had a duty to use due care in formulating, labeling, marketing, advertising, and selling its products. Hain Celestial breached that duty. Hain Celestial's false and misleading representations detailed above were negligently made without any reasonable grounds for believing it was true.
214. Rain Celestial made the negligent misrepresentations intending to induce consumers' reliance on the facts misrepresented and matters concealed. Plaintiffs and other consumers saw, believed, and relied on Hain Celestial's misrepresentations and, in justifiable reliance on them and as a result of them, purchased the Falsely Labeled Products.
215. Rain Celestial is also negligent due to their violation of statutes and regulations
{00266729 } 65 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 67 of 69
referenced above. Their violation proximately caused Plaintiffs and Class member's injury, their injury being the type that the statutes and regulations were designed to prevent, and these consumers being within the class of persons for whose protection the statutes and regulations were adopted.
216. As a proximate and actual result of Hain Celestial's negligence and negligent representations, Plaintiffs and the Class have suffered damages in an amount not presently known, but which will be shown by proof at time of trial,
217. THEREFORE, Plaintiffs pray for relief as set forth below.
PRAYER FOR RELIEF
WHEREFORE, Plaintiffs demand judgment on behalf of themselves and the proposed
Class, California Sub-Class, and New York Sub-Class providing such relief as follows:
A. Certification of the nationwide Class, California Sub-Class, and New York Sub-
Class proposed herein under Federal Rule of Civil Procedure 23(a) and (b)(3); appointment of
Plaintiffs as representatives of the Class, California Sub-Class, and New York Sub-Class; and appointment of their undersigned counsel as counsel for the Class, California Sub-Class, and
New York Sub-Class;
B. A declaration that Hain Celestial is financially responsible for notifying members of the Class, California Sub-Class, and New York Sub-Class ofthe pendency ofthis suit;
C. An order requiring an accounting for, and imposition of a constructive trust upon, all monies received by Rain Celestial as a result of the unfair, misleading, fraudulent and unlawful conduct alleged herein;
D. Restitution, disgorgement, refund, and/or other monetary damages, together with costs and disbursements, including reasonable attorneys' fees pursuant to the applicable statutes
{00266729 } 66 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 68 of 69
arid prejudgment interest at the maximum rate allowable by law;
E. Injunctive relief on behalf of the California Sub-Class pursuant to California Health and Safety Code§ 111910(a), California Business and Professions Code§§ 17203 and 17535, and California Civil Code§ 1780, enjoining Hain Celestial's unlawful and deceptive acts;
F. Injunctive relief on behalf of the Class and New York Sub-Class pursuant to New
York General Business Code§ 349, enjoining Rain Celestial's unlawful and deceptive acts;
G. Statutory damages in the maximum amount provided by law;
H. Punitive damages in accordance with proof and in an amount consistent with applicable precedent; and
I. Such further relief as this Court may deem just and proper.
JURY TRIAL DEMANDED
Plaintiffs and the Class members hereby demand a trial by jury.
Dated: July 3, 2014
tgarber@fbfglaw. com D. Gregory Blankinship [email protected] Shin Hahn [email protected] 1311 Mamaroneck A venue, Suite 220 White Plains, NY 10605 Telephone: (914) 298-3281 ext. 2803 Facsimile: (914) 824-1561
THE GOLAN FIRM Yvette Golan (pro hac forthcoming) ygolan@tgfirm. com 1919 Decatur Street, 3rd Floor Houston, Texas 77007 Telephone: (866) 298-4150, ext. 101
{00266729 ) 67 Case 7:14-cv-05029-NSR Document 1 Filed 07/03/14 Page 69 of 69
Facsimile: (928) 441-8250
REESE RICHMAN LLP Michael R. Reese mreese@reeserichman. com Kim E. Richman krichman@reeserichman. com 875 Avenue ofthe Americas, 18th Floor New York, New York 10001 Telephone: (212) 643-0500 Facsimile: (212) 253-4272
Counsel for Plaintijfs and the Proposed Class
{00266729 } 68 Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 1 of 27
EXHIBIT 1 Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 2 of 27
Exhibit 1 Page 1 of 121 Organic Infant formula with DHA &ARA Ingredients: Organic Reduced Minerals Whey, Organic Non-Fat Milk, Organic Lactose, Organic Glucose Syrup Solids, Organic Palm Oil Or Organic Palm Olein, Organic Coconut Oil, Organic High Oleic (Safflower Or Sunflower Oil), Organic Soy Oil, Organic Whey Protein Concentrate And Less Than 1%: Crypthecodinium Cohnii Oil (Docosahexaenoic Acid), Mortierella Alpina Oil (Arachidonic Acid), Soy Lecithin, Minerals: (Calcium Chloride, Calcium Hydroxide, Cupric Sulfate, Ferrous Sulfate, Manganese Sulfate, Potassium Bicarbonate, Potassium Chloride, Potassium Hydroxide, Potassium Iodide, Sodium Citrate, Sodium Selenite, Zinc Sulfate), Taurine, Vitamins: Ascorbic Acid, Ascorbyl Palmitate, Beta-Carotene, Biotin, Calcium Pantothenate, Choline Chloride, Cyanocobalamin, Folic Acid, Inositol, Mixed Tocopherol Concentrate, Niacinamide, Pyridoxine Hydrochloride, Riboflavin, Thiamin Hydrochloride, Vitamin A Palmitate, Vitamin D (Cholecalciferol), Vitamin E (DI-Alpha Tocopheryl Acetate), Vitamin K (Phytonadione), Nucleotides: Adenosine-5'-Monophosphate, Cytidine-5'-Monophosphate, Disodium Guanosine-g-Monophosphate, Disodium Inosine-5'-Monophosphate, Disodium Uridine-5'-Monophosphate.
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Organic Sensitivity Infant formula with DHA and AWA Ingredients: Organic Glucose Syrup Solids, Organic Palm Oil or Palm Olein, Organic Whey Protein Concentrate, Organic Soy Oil, Organic Coconut Oil, Organic High Oleic (Safflower or Sunflower) Oil, Less Than 1%: Mortierella Alpina Oil (Arachidonic Acid), Cryphecodinium Cohnii Oil (Docosahexaenoic Acid), Vitamin A Palmitate, Beta-Carotene, Vitamin D (Cholecalciferol), Vitamin K, (Phytonadione), Mixed Tocopherol Concentrate, Vitamin E (Di-Alpha- Tocopherol Acetate), Ascorbyl Palmitate, Thiamin Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Cyanocobalamin, Niacinamide, Folic Acid, Calcium Pantothenate, Biotin, Ascorbic Acid, Choline Chloride, Inositol, Calcium Chloride, Calcium Hydroxide, Calcium Phosphate, Ferrous Sulfate, Zinc Sulfate, Manganese Sulfate, Cupric Sulfate, Magnesium Phosphate, Potassium Bicarbonate, Potassium Chloride, Potassium Iodide, Potassium Hydroxide, Sodium Selenite, Sodium Citrate, Taurine, Soy Lecithin, Nucleotides (Adenosine 5' Monophosphate, Cytidine 5 Monophosphate, Disodium Guanosine 5' Monophosphate, Disodium Uridine 5' Monophosphate). Contains: Soy and Milk. Good Manufacturing Practices are used to prevent introduction of undeclared alleraens.
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Exhibit 1 Page 5 of 121
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ORGANIC GLUCOSE SYRUP SOLIDS, ORGANIC PALM OIL ORGANIC ViHEv PROTEIN CONCENTRATE, ORGANIC MILK ORGANIC SOY OIL ORGANIC COCONUT OIL OR- '5:4.71,00 OR SUNFLOWER) OIL, LESS THAN 1%: i4RAC1IDONIC ACID), CRYPTHECODINIUM :::::SA'iNENOIC ACID), VITAMIN A PAIMITATE, BETA-CAR-. -:40LECALCFEROLI, VITAMIN K PHYTONADIONE), COV.MTRATE, VITAMIN E (d/-ALPHA TOCOPHERYL ;S:3;if. T.'.1,, MITATE. THIAMINE HYDROCHLORIDE, RIBOFLAVIN, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ?P;e7i1ENATE, BIOTIN, ASCORBIC ACID, CHOLINE CHLO— CALC CHLORIDE, CALCIUM HYDROXIDE, CALCIUM ;ERRO.,:S Sii1FATE ZINC SULFATE, MANGANESE SULFATE, M;NSIUM PHOSPHATE, POTASSIUM BICARBONATE, :43!:FE, POTASSIUM IODIDE, POTASSIUM HYDROXIDE, sCDIUM (ITRATE, TAURINE, SOY LECITHIN, NUCLE- CYTIDINE-5'-MONOPHOSPHATE, Cliti,NOSINE-Y-MONOPHOSPHATE, DISODIUM iSODUM URIDINE-51-MONOPHOSPHATE). Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 8 of 27
Exhibit 1 Page 7 of 121 Organic Soy Infant Formula with DHA and ARA Ingredients: Organic Corn Syrup Solids, Organic Soy Protein, Organic Palm Olein Or Palm Oil, Organic Coconut Oil, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Soy Oil, And Less Than 1%: Vitamins: (Ascorbyl Palmitate, Mixed Tocopherol Concentrate, Ascorbic Acid, Niacinamide, Pyridoxine Hydrochloride, Riboflavin, Thiamine Hydrochloride, Vitamin A Palmitate, Vitamin D [Cholecalciferol], Vitamin E [DI-Alpha Tocopheryl Acetate], Vitamin K [Phytonadione], Cyanocobalamin, Folic Acid, Beta-Carotene, Calcium Pantothenate, Choline Bitartrate, Inositol, Biotin, Minerals: (Calcium Chloride, Calcium Phosphate, Cupric Sulfate, Ferrous Sulfate, Magnesium Chloride, Manganese Sulfate, Potassium Bicarbonate, Potassium Chloride, Potassium Citrate, Potassium Hydroxide, Potassium Iodide, Sodium Citrate, Sodium Selenite, Zinc Sulfate), L-Carnitine, L-Methionine, Soy Lecithin, Taurine, Lipids: Mortierella Alpina Oil(Dha), Crypthecodinium Cohnii Oil (Ara).
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oy Infant Formula USDA on utith Jr kt AN1C 1 Produced Without the Use of W Potentially Harmfuj ptstiddes rgVni, t. t u Soy.'n"ell 2 x Powder NrmulabsuidlYtater I Aar athis 15n't M911th, Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 9 of 27 Exhibit 1 Page 8 of 121
:i.:..',71:..,,, e.. D'. ORGANIC H Ki:TC- .AL'.' r.A. ORGANIC liiiii 'pint IIt (IF.G.L..,i4.. i;, .r.:...e.,, ;:k 1,ii.%,, li :1111flitilt 4[41I ..5,,,,, ...;:r., AID LESS THAN 1%; ii, tARM.% •7--•;•.;•••1:-]1%:.^!.1 ...r.11P:11 011. SW 1111:till forml.i 1. I.:^4:il. n ICA 1NE. MrxED Orgailit• iL -i,.i. T.PAi4E. (At.cium with DH A S. %It.k roadi.. d iroi: \..i..;: ;f..SRui,35 pta.., it., ....:•.n.:•,, si--. i_K. F ATE i'''''::-.-- P, Lri, PO7ASSWM 1 koz,, Kolum :igp i, .y,,, Ifrxt thgao lc '=g.. itkfiag 1.qm;;, 7 ...S(..g.R BIC AC a .4(ii.111. •;...;v.....;, chooe On CitSiMi«:.4i,g`..;.•:: -A., a1 l'•4$i7;•,'1„ Wiv4 made wn$D4-10••& it.R., the frr Pa=.1? -0, ...:N:... Fq0FLAvit.,:i. V=1-AMiN 0 i-k:..P0A 1000PHEFri1
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Exhibit 1 Page 9 of 121
w...., c,p. -."-'*%Ls•.h. ORGANIC 3.-.%j•Cc,...!SE SYRUP SOLIDS ORGANIC ORGAN._II'---L,: ..;LE."4:,,O'ORGANICPALM OIL ORGANIC 4:i'f-, •fr4 '--ii.'(- fSAPFLOVIER OR ORGANIC S.C.f' 01.. AND LESS THAN 1%: al r'' 't A- -4 i.. vf.:, ECriDIMI•uINV COHNII OIL C' 4: tu, L-NVi, i "ETHIONINE 4,MIXED
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Sesame Street Snacks Crunchire Grahams Cinnamon Sticks Ingredients: Organic Whole Wheat Flour, Organic Wheat Flour, Organic Invert Syrup, Organic Evaporated Cane Juice, Organic Sunflower Oil, Organic Honey, Organic Apples, Natural Flavors, Organic Cinnamon, Leavening (Baking Soda, Monocalciurn Phosphate), Sea Salt, Vitamin And Mineral Blend (Thiamine Hydrochloride [Vitamin B1], Riboflavin [Vitamin B2], Niacinamide [Vitamin B3], Pyridoxine Hydrochloride [Vitamin B6], Cyanocobalamin [Vitamin B12], Folic Acid, Zinc Oxide, Reduced Iron).
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Exhibit 1 Page 11 of 121 Crunchin" Grahams Honey Sticks Ingredients: Organic Whole Wheat Flour, Organic Wheat Flour, Organic Invert Syrup, Organic Evaporated Cane Juice, Organic Sunflower Oil, Organic Honey, Leavening (Baking Soda, Monocalcium Phosphate), Sea Salt, Natural Flavor, Vitamin And Mineral Blend (Thiamine Hydrochloride [Vitamin Bi], Riboflavin [Vitamin B2], Niacinamide [Vitamin 83], Pyridoxine Hydrochloride [Vitamin B6], Cyanocobalamin [Vitamin 812], Folic Acid, Zinc Oxide, Reduced Iron).
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Exhibit 1 Page 12 01121
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Ingredients: INGREDIENTS: ORGANIC WHOLE GRAIN WHEAT FLOUR, ORGANIC EVAPORATED CANE JUICE, ORGANIC WHEAT FLOUR, ORGANIC SUNFLOWER OIL, ORGANIC INVERT CANE JUICE, ORGANIC COCOA POWDER, ORGANIC HONEY, NATURAL FLAVOR, ORGANIC GLUTEN, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), SEA SALT, NATURAL COCOA EXTRACT, SOY LECITHIN, NATURAL FLAVOR, VITAMIN AND MINERAL BLEND (THIAMINE HYDROCHLORIDE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], NIACINAMIDE [VITAMIN B3], PYRIDOXINE HYDROCHLORIDE [VITAMIN 136], CYANOCOBALAMIN [VITAMIN B12], FOLIC ACID, ZINC OXIDE, REDUCED IRON). Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 14 of 27 Exhibit 1 Page 13 of 121 Crunching Crackers Veggie Ingredients: Organic Wheat Flour, Organic Sunflower Oil, Organic Evaporated Cane Syrup, Sea Salt, Organic Invert Cane Syrup, Organic Wheat Gluten, Leavening (Mono calcium Phosphate, Sodium Bicarbonate), Organic Malt Extract, Natural Flavor, Organic Carrots, Organic Sweet Potato (Organic Sweet Potato, Organic Maltodextrin, Organic Corn Starch, Sunflower Lecithin), Organic Broccoli, Soy Lecithin, Vitamin Mix [Niacinamide, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin 612), Riboflavin (Vitamin 62), Folic Acid, Thiamin Hydrochloride (Vitamin 131)], Reduced Iron, Zinc Oxide, Beta Carotene, Papain.
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Exhibit 1 Page 14 of 121 Crunchin' Crackers Original Ingredients: Organic Wheat Flour, Organic Sunflower Oil, Organic Evaporated Cane Juice, Sea Salt, Organic Invert Cane Juice, Organic Wheat Gluten, Leavening (Sodium Bicarbonate, MonoCalcium Phosphate), Organic Barley Malt and Corn Extract, Natural Butter Flavor, Soy Lecithin, Vitamin Mix [Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12), Folic Acid, Niacinamidej, Reduced Iron, Zinc Oxide, Papain (Enzyme).
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Exhibit 1 Page 15 of 121 Letter of the Day Cookies Oatmeal Cinnamon Ingredients: Organic Wheat Flour, Organic Evaporated Cane Juice (Organic Evaporated Cane Juice, Organic Corn Starch), Organic Sunflower Oil, Organic Raisin Paste, Organic Oat Flour, Organic Evaporated Cane Juice Syrup, Organic Cinnamon, Baking Soda (Sodium Bicarbonate), Salt, Leavening (Amonium Bicarbonate), Vitamin and Mineral Blend (Thiamine Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Niacinamide [Vitamin B3], Pyridoxine Hydrochloride [Vitamin B6], Cyanocobalamin [Vitamin B12], Folic Acid, Zinc Oxide, Reduced Iron].
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Exhibit 1 Page 16 of 121 Letter of the Day Cookies Very Vanilla Ingredients: Organic wheat flour, organic evaporated cane juice (organic evaporated cane juice, organic corn starch), organic palm oil, organic molasses, leavening (sodium bicarbonate, monocalcium phosphate), salt, natural flavors, vitamin blend (thiamine hydrochloride [vitamin b-1], riboflavin [vitamin b2], niacinamide [vitamin b3], pyridoxine hydrochloride [vitamin IA, cyanocobalamin [vitamin b12], folic acid), reduced iron, zinc oxide.
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Exhibit 1 Page 17 of 121 Smiley Snacks Banana Ingredients: Organic Whole Wheat Flour, Organic Whole Oats, Organic Evaporated Cane Juice, Organic Wheat Starch, Organic Invert Cane Juice, Sea Salt, Organic Dried Banana Powder, Natural Flavor, Calcium Carbonate, Organic Caramel Color, Mixed Tocopherols (To Preserve Freshness), Vitamins & Minerals (Ascorbic Acid [Vitamin C], Reduced Iron, Zinc Oxide, Niacinamide, Riboflavin, Thiamin Hydrochloride, Pyridoxine Hydrochloride, Folic Acid, Cyanocobalamin).
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Exhibit -1 Page 19 of 121 Yogurt Rice Crisp Cereal Bars Vanilla Ingredients: Organic Whole Grain Brown Rice Crisp and Oats, Organic Brown Rice Syrup, Organic Evaporated Cane Juice, Organic inulin, Organic Honey, Organic Whey Protein Concentrate, Organic Yogurt Powder (Organic NonFat Milk, Cultures), Organic Salted Butter, Organic Palm Oil, Glycerin, Organic NonFat Milk, Organic Malt Extract, Organic Vanilla Extract, Natural Flavor, Organic Grape Juice Concentrate, Soy Lecithin, Mixed Tocopherols (Vitamin E to preserve freshness), Lactic Acid, Vitamins & Minerals Mix (Tricalcium Phosphate, Ascorbic Acid [Vitamin C], Niacinamide, Reduced iron, Zinc Oxide, Pyridoxine Hydrochloride [Vitamin B6], Riboflavin [Vitamin B2], Thiamin Hydrochloride [Vitamin Bli, Folic Acid, Cyanocobalamin [Vitam n B12]).
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Exhibit 1 Page 21 of 121
Sesame Street Mi.als Soup: Elmo Noodlemania Ingredients: Water, Organic Elmo Pasta (Organic Semolina[Wheat], Organic Egg Whites), Organic Carrots, Organic Celery, Organic Rice Starch and/or Organ c Corn Starch, Organic Chicken Broth Concentrate (Organic Chicken Broth, Organic Chicken Flavor, Organic Chicken Fat, Organic Soy Sauce Powder [Organic Soy Sauce {Water, Organic Soybeans, Salt}, Organic Corn Maltodextrin, Salt], Sea Salt, Yeast Extract, Organic Canola Oil, Organic Cooked Vegetables [Organic Carrot, Organic Celery, and Organic Onion], Organ c Onion Powder, Organic Turmeric, Natural Flavor, Organic Flavor), Natural Flavor, Sea Salt, Organic Onion Powder, Organic Parsley, Organic Turmeric, Vitamin & Mineral Blend (Ferric Orthophosphate, Niacinamide, Zinc Oxide, Cyanocobalamin, Folic Acid, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin).
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Exhibit 1 Page 24 of 121
Frozen Whole Gre in Pizza Cheese Ingredients: Crust: Organic Whole Wheat Flour, Water, Salt, Organic Evaporated Cane Juice, Yeast, Vitamins: (Thiamine Mononitrate [Vitamin 61], Riboflavin [Vitamin B2], Niacinamide [Vitamin 63], Pyridoxine Hydrochloride [Vitamin 66], Cyanocobalamin [Vitamin B12], Folic Acid), Minerals: (Reduced Iron, Zinc Oxide). Sauce: Organic Tomatoes, Water, Organic.. Garlic, Organic Canola Oil, Salt, Organic Basil, Organic Oregano, Organic: Rosemary, Citric Acid. Topping: Mozzarella and Cheddar Cheeses (Part Skim Milk, Pasteurized Milk, Bacterial Culture, Salt, Calcium Chloride, Microbial Enzyme, Annatto [For Color").
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Exhibit 1 Page 25 of 121
Frozen Mini Ravioli Cheese Ingredients: Pasta: Organic Enriched Durum Wheat Flour (Organic Durum Wheat Flour, Niacin, Ferrous Sulfate, Thiamin Hydrochloride, Riboflavin, Folic Water, Nutritional Blend (Pyridoxine Hydrochloride [Vitamin B6], Cyanoi.lobalamin [Vitamin B12], Zinc Oxide). Filling: Organic Ricotta Cheese (Organic Milk, Organic Whey, Organic Cream, Vinegar, Salt, Carrageenan), Italian Dairy Blend (Whey, Milk, Cream, Vinegar, Salt, Carrageenan, Enzyme), Water, Cheese (Romano and Parmesan Cheese [Pasteurized Cow's Vlilk, Cheese Cultures, Salt, Enzymes], Cultured Whey, Salt, Citric Acid, Lactic Acid), Salt, Organic Cornstarch, Organic Eggs, Dehydrated Garlic, Parsley.
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...:LX. Mario With Orvartir 7110-1&\. Durum WheatApd Ricotta Cheese KEEP FROZEN Eicel!ett So'utc:e Of Iron, NET WIT 8 OZ (228g) 'Zinc'Andtix 13 Vitamins Case 7:14-cv-05029-NSR Document 1-1 Filed 07/03/14 Page 27 of 27
Exhibit 1 Page 26 of 121
Frozen Entrees Elmo Pasta 'n Sauce with Carrots & Broccoli ingredients: Organic Elmo Pasta (Organic Whole Grain Durum Wheat, Organic Durum Semolina, Vitamins & Minerals [Reduced Iron, Niacinamide, Zinc Oxide, Riboflavin, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Folic Acid, Cyanocobalamin], Organic Marinara Sauce [Water, Organic Tomatc Paste, Organic Evaporated Cane Juice, Sea Salt, Organic Corn Starch, Organic Expeller Pressed Canola Oil, Organic Oregano, Organic Basil, Organic Dehdrated Onions, Organic Black Pepper], Organic Carrots, Organic Broccoli.
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Exhibit 1 Page 27 of 121
Frozen Entrees Elmo Mac 'n Cheese with Carrots & Broccoli Ingredients: Organic Elmo Pasta (Organic Whole Grain Durum Wheat, Organic Durum Semolina, Vitamins & Minerals [Reduced Iron, Niacinamide, Zinc Oxide, Riboflavin, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Folic Acid, Cyanocobalamin], Cheese Sauce (Water, Heavy Cream, Cheddar Cheese [Cultured Pasteurized Milk, Salt, Enzymes, Annatto Color], Nonfat Milk, Corn Starch, Butter Oil, Enriched Wheat Flour Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid], Sea Salt, Natural Flavor, Torula Yeast, Xanthan Gum, Organic Annatto Color), Organic Carrots, Organic Broccoli.
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Mini Meals Organic Elmo Cheese Ravioli Ingred;ents: Water, Organic Wheat Flour, Organic Tomato Paste, Organic Whole Grain Brown Rice Flour, Organic Evaporated Cane Syrup, Contains Less Than 2% Of: Organic Acacia Gum, Organic Rice Starch, Organic Cheddar Cheese Blend (Organic Cheddar Cheese [Organic Milk, Cultures, Salt, Enzymesj), Organic Mustard Flour, Sea Salt, Organic Corn Starch, Organic Dehydrated Onion And Garlic, Citric Acid, Organic Spices (Including Organic Paprika), Vitamins & Minerals (Thiamin Mononitrate, Riboflavin, Niacinamide, Pyridoxine Hydrochloride, Folic Acid, Cyanocobalamin, Ferric Orthophosphate, Zinc Oxide).
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Exhibit 1 Page 30 of 121
Sesame Street Breakfast Frozen French Toast Sticks Homestyle Ingredients: Water, Organic Whole Wheat Flour, Organic Enriched Wheat Flour (Organic Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Organic Evaporated Cane Juice, Buttermilk Powder, Organic Soybean Oil, Whole Eggs, Palm Oil, Organic Pear Juice Concentrate, Leavening (MonoCalcium Phosphate, Sodium Bicarbonate), Dried Egg Whites, Salt, Annatto (color), Vitamins & Minerals (Zinc Sulfate, Niaciriamide [Vitamin B3], Reduced Iron, Cyanocobalamin [Vitamin B12], Riboflavin [Vitamin B2], Pyridoxine Hydrochloride [Vitamin136], Thiamin Mononitrate [Vitamin B1], Folic Acid).
ta. French Toast I -1:iiTI'st,....ror v, Sticks diwurcli 1 i, s,,E.,, h, t r....:,...7,, ..ti 1„,,,,,,,k .„...'.z., Case 7:14-cv-05029-NSR Document 1-2 Filed 07/03/14 Page 5 of 22
Exhibit 1 Page 31 of 121 Frozen Mini Waffles Blueberry Also labeled as All Natural Ingrecients: Organic Whole Wheat Flour, Water, Organic Soybean Oil, Organic Evaporated Cane Juice, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Organic Blueberry Puree, Soy Lecithin, Natural Flavors, Sea Salt, Sodium Citrate, Sodium Alginate, Citric Acid, Dicalcium Phosphate, Zinc Sulfate, Niacinamide, Reduced Iron, Vitamin B12, Riboflavin, Pyridoxine Hydrochloride, Thiamin Mononitrate, Folic Acid.
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Exhibit 1 Page 32 of 121
Frozen Mini Waff es: Homestyle Ingredients: Organic Whole Wheat Flour, Water, Organic Soybean Oil, Organic Evaporated Cane Juice, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Organic Pear Juice, Soy Lecithin, Natural Flavor, Sea Salt, Zinc Sulfate, Niacinamide, Reduced Iron, Vitam n B12, Riboflavin, Pyridoxine Hydrochloride, Thiamin Mononitrate, Folic Acid.
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Exhibit 1 Page 33 of 121 Yummy Tummy Instant Oatmeal Apples & Cinnamon Ingredients: Organic Instant Rolled Oats, Organic Cane Sugar, Organic Apples, Organic Cinnamon, Sea Salt, Calcium Carbonate, Natural Flavor (Natural Apple Cinnamon Flavor, Starch [From Corn]), Vitamin & Mineral Blend (Thiamin Hydrochloride [Vitamin B1], Riboflavin [Vitamin B2], Niacinamide [Vitamin B3], Pyridoxine Hydrochloride [Vitamin B6], Cyanocobalamin [Vitamin B12], Folic Acid, Zinc Oxide, Reduced Iron).
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Yummy Tummy I istant Oatmeal Maple & Brown Sugar Ingredients: Organic Instant Rolled Oats, Organic Cane Sugar, Organic Maple Sugar, Natural Flavor (Natural Maple & Brown Sugar Flavor, Starch [From Corn)), Sea Salt, Calcium Carbonate, Vitamin & Mineral Blend (Thiarnin Hydrochloride [Vitamin 61], Riboflavin [Vitamin B2], Niacinamide [Vitamin B3], Pyridoxine Hydrochloride [Vitamin 66], Cyanocobalamin [Vitamin 612], Folic Acid, Zinc Oxide, Reduced Iron).
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Exhibit 1 Page 35 of 121 On-the-Go O's Cereal --Apple Cinnamon
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Exhibit 1 Page 36 of 121 On-the-Go D's Cereal Honey Nut Ingredients: Organic Oat Flour, Organic Evaporated Cane Juice (Organic Evaporated Cane Juice, Organic Corn Starch), Organic Corn Flour, Organic Brown Rice Flour, Organic Oat Bran, Organic Honey, Organic Barley Malt, Organic Almond Flour, Sea Salt, Organic Expeller Pressed Canola Oil, Organic Grape Juice Concentrate, Ascorbic Acid (Vitamin C), Tocopherols (Vitamin E), Soy Lecithin, Vitamin and Mineral Blend (Thiamin Mononitrate [Vitamin Bi], Riboflavin [Vitamin B2], Niacinamide [Vitamin 83], Pyridoxine Hydrochloride [Vitamin 86], Cyanocobalamin [Vitamin B12], Folic Acid, Zinc Oxide, Reduced Iron).
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Snax Happy Sna< --Apple Cinnamon Ingredients: Organic Whole Grain Oat Flour, Organic VVhole Grain Wheat Flour, Organic Evaporated Cane Syrup, Organic Wheat Starch, Organic Invert Cane Syrup, Sea Salt, Natural Flavors, Calcium Carbonate, Organic Cinnamon, Organic Caramel Color, Mixed Tocopherols (Vitamin E to preserve freshness), Vitamins & Minerals (Ascorbic Acid [Vitamin C], Reduced Iron, Zinc Oxide, Niacinamide, Pyridoxine Hydro- chloride [Vitamin 86], Cyanocobalamin [Vitamin B12]), Riboflavin [Vitamin B2], Folic Acid, Thiarnin Hydrochloride [Vitamin B1]).
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Exhibit 1 Page 38 of 121 Happy Snax Graham Ingredients: Organic Grain & Potato Blend (Organic Rice Flour, Organic Yellow Corn Meal, Organic Sweet Potato Flour, Organic Dehydrated Cane Syrup, Salt, Annato Color), Organic Expeller Pressed Canola Oil, Organic Seasoning (Organic Dehydrated Cane Syrup, Organic Cinnamon, Malic Acid, Sea Salt, Natural Flavors), Vitamins & Minerals (Vitamin A Pa Imitate, Ferric Orthophosphate, Vitamin E Acetate, Zinc Oxide, Niacinamide, Cyanocobalamin, Folic Acid, Pyridoxine Hydrochloride, Thiamine Mononitrate, Riboflavin), Sunflower Lecithin.
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Exhibit 1 Page 39 of 121 Pop Snax Sweet Potato Cinnamon Ingredients: Organic Grain & Potato Blend (Organic Rice Flour, Organic Yellow Corn Meal, Organic Sweet Potato Flour, Organic Dehydrated Cane Syrup, Salt, Annato Color), Organic Expeller Pressed Canola Oil, Organic Seasoning (Organic Dehydrated Cane Syrup, Organic Cinnamon, Malic Acid, Sea Salt, Natural Flavors), Vitamins & Minerals (Vitamin A Pa Imitate, Ferric Orthophosphate, Vitamin E Acetate, Zinc Oxide, Niacinamide, Cyanocobalamin, Folic Acid, Pyridoxine Hydrochloride, Thiamine Mononitrate, Riboflavin), Sunflower Lecithin.
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Exhibit 1 Page 40 of 121 Pop Snax Veggie Crisps Ingredients: Organic Grain & Veggie Blend (Organic Rice Flour, Organic Dehydrated Potato, Organic Yellow Corn Meal, Organic Carrot Powder, Organic Spinach, Salt), Organic Rice & Potato Blend (Organic Dehydrated Potato, Organic Rice Flour, Organic Potato Starch, Salt), Organic Expeller Pressed Canala Oil, Vitamins & Minerals (Vitamin A PaImitate, Ferric Orthophosphate, Vitamin E Acetate, Zinc Oxide, Niacinamide, Cyanocobalamin, Folic Acid, Pyridoxine Hydrochloride, Thiamine Mononitrate, Riboflavin), Sunflower Lecithin.
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Exhibit 1 Page 41 of 121 Yogurt Puffs Blueberry Ingredients: Organic Rice Flour, Organic Whole Oat Flour, Organic Canola Oil, Organic Whole Wheat Flour, Organic Powdered Dried Cane Syrup (Dried Cane Syrup, Tapioca Starch), Organic Nonfat Yogurt Powder (Dehydrated Nonfat Yogurt [Nonfat Milk, Cultures]), Tricalcium Phosphate, Organic Blueberries, Natural Flavor, Vitamin And Mineral Blend (Ascorbic Acid, Ferrous Sulfate Monohydrate, Zinc Sulfate Monohydrate, DI-Alpha Tocopheryl Acetate, Vitamin A Palmitate, Vitamin D), Mixed Tocopherols (To Preserve Freshness). Contains: Wheat, Milk, Soy.
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MBA OFICANIC,olltitl Case 7:14-cv-05029-NSR Document 1-2 Filed 07/03/14 Page 16 of 22 Exhibit 1 Page 42 of 121 Yogurt Puffs Peach Ingredients: Organic Rice Flour, Organic Whole Oat Flour, Organic Canola Oil, Organic Whole Wheat Flour, Organic Dried Cane Juice Syrup, Organic Non-Fat Yogurt Powder (Dehydrated Non-Fat Yogurt [Nonfat Milk, Cultures]), Tricalcium Phosphate, Natural Flavor, Organic Peach Powder, (Organic Peaches, Ascorbic Acid, Citric Acid), Vitamin & Mineral Blend (Ascorbic Acid, Ferrous Sulfate, Zinc Sulfate, DI-Alpha Tocopheryl Acetate, Vitamin A Palmitate, Vitamin D), Mixed Tocopherols (Vitamin E [To Preserve Freshness]), Organic Strawberry Powder (Organic Strawberries, Organic Rice Flour, Lecithin). Contains: Wheat, Milk, Soy.
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Exhibit 1 Page 43 of 121
Crunchin' Blocks Honey Graham Ingredients: Organic whole wheat flour, organic wheat flour, organic evaporated cane juice, organic expeller pressed sunflower oil, organic tapioca starch, organic honey, natural vanilla flavor, leavening (cream of tartar, monocalcium phosphate), baking soda (sodium bicarbonate), soy lecithin, vitamin blend (niacinamide, riboflavin [vitamin B2], thiamin hydrochloride [vitamin B1], pyridoxine hydrochloride [vitamin B6], folic acid, cyanocobalamin [vitamin B12], tree nuts), zinc oxide, reduced iron.
;1. Case 7:14-cv-05029-NSR Document 1-2 Filed 07/03/14 Page 18 of 22
Exhibit 1 Page 44 of 121
Banana Ingredients: Organic wheat flour, organic evaporated cane juice, organic expeller pressed sunflower oil, organic tapioca starch, organic dried bananas, natural flavor, baking soda (sodium bicarbonate), organic vanilla, leavening (cream of tartar, monocalcium phosphate), soy lecithin, vitamin blend (niacinamide, riboflavin [vitamin B2], thiamin hydrochloride [vitamin B1], pyridoxine hydrochloride [vitamin B6], folic acid, cyanocobalamin [vitamin B121, tree nuts), zinc oxide, reduced iron.
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Exhibit 1 Page 45 of 121 Second Super Fruits Acai Grape Oatmeal Ingredients: Organic Apple Puree, Water, Organic Concord Grape Juice Concentrate, Organic Acai Puree, Organic Whole Grain Oat Flour, Ascorbic Acid, Vitamin A Palmitate, Citric Acid.
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Exhibit 1 Page 46 of 121 Cherry Pear Brown Rice Ingredients: Organic Pear Puree, Water, Organic Cherry Puree, Organic Whole Grain Brown Rice Flour, Ascorbic Acid, Vitamin A Palmitate, Citric Acid.
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Exhibit 1 Page 48 of 121
Second Wholesome Breakfast Peach Pear Barley Ingredients: Organic Apples, Organic Peaches, Water, Organic Dates, Organic Barley Flour, Organic Heavy Cream (MILK), Organic Egg Yolk Powder, Vitamin & Mineral Blend (Niacinamide [Vitamin B3], Thiamine Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Ferric Orthophosphate [Iron], Zinc Sulfate, Folic Acid, Calcium Citrate, Cholecalciferol [Vitamin D], Ascorbic Acid [Vitamin C], Mixed Tocopherols [Vitamin E]), Citric Acid.
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Exhibit 1 Page 49 of 121 Apple Yogurt Oatmeal Ingredients: Organic Apples, Water, Organic Yogurt (Organic Whole and Skim Milk, Yogurt Cultures), Organic Whole Grain Oat Flour, Organic Whole Raisins, Organic Heavy Cream, Organic Dates, Vitamin & Mineral Blend (Niacinamide [Vitamin B3], Thiamine Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Ferric Orthophosphate [Iron], Zinc Sulfate, Folic Acid, Calcium Citrate, Cholecalciferol [Vitamin D], Ascorbic Acid [Vitamin C], Mixed Tocopherols [Vitamin E]), Citric Acid.
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Pear Apple Oatmeal Ingredients: Organic Pears, Organic Apples, Water, Organic Whole Grain Oat Flour, Organic Whole Raisins, Organic Heavy Cream (MILK), Organic Dates, Vitamin & Mineral Blend (Niacinamide [Vitamin B3], Thiamine Monon trate [Vitamin B1], Riboflavin [Vitamin B2], Ferric Orthophosphate [Iron], Zinc Sulfate, Folic Acid, Calcium Citrate, Cholecalciferol [Vitamin D], Ascorbic Acid [Vitamin C], Mixed Tocopherols [Vitamin E]), Citric Acid.
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Exhibit 1 Page 51 of 121
Second Wholesome Grains Apple Peach Oatmeal Yogurt Ingredients: Water, Organic apples, Organic Peaches, Organic Whole Oat Flour, Organic Yogurt (Organic Whole Milk, Organic Skim Milk Powder, Culture) Organic Whole Raisins, Calcium Citrate, Citric Acid, AscorbicAcid, DHA Algal Oil. Contains: Milk.
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Exhibit 1 Page 52 of 121 Banana Apricot Barley Yogurt ingredients: Organic Bananas, Water, Organic Apricot, Organic Whole Grain Barley Flour, Organic Yogurt (Organic Whole Milk, Organic Skim Milk Powder, Culture), Organic Whole Raisins, Calcium Citrate, Ascorbic Acid, DHA Algal Oil, Citric Acid. Contains: Milk.
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Blueberry Banana Brown Rice Yogurt ingredients: Organic Bananas, Water, Organic Blueberries, Organic Brown Rice Flour, Organic Yogurt (Organic Whole Milk, Organic Skim Milk Powder, Culture), Organic Whole Raisins, Calcium Citrate, Citric Acid, Ascorbic Acid, DHA Algal Oil. Contains: Milk.
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Exhibit 1 Page 54 of 121
Third Foods: Pear Carrot Apricot Ingredients: Organic Pear, Organic Carrot Puree, Water, Organic Apricot, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. giii
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.7,...::.;4...... , :::....E..•., E. .:iE.1, ..1...., "4:i.r.-...1, 4:::-•, :l.iii.#4...,,i,..1.:',....7.-1-;1');: ...... c. ••1.....!:„ im.....:?•.••,, :4:7i.:,,, 7 i.„,. NG ::•?...... y.: 407.... .f .-r, ...... -=•••Se.:40:4 41111111t'' ....7.1.0P4:.,.W.4'- ...r:.. 7 Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 7 of 22 Exhibit 1 Page 55 of 121 Pumpkin Cranberry Apple ingredients: Organic Apple, Organic Pumpkin Puree, Water, Organic Cranberries, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. if*
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Infant Puree Pouch: Apple Peach Oatmeal ingredients: Organic Apple, Water, Organic Peach, Organic Whole Grain Oat Flour, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). May Contain Traces Of Wheat.
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Exhibit 1 Page 57 of 121
Apple Plini Kamut Ingredients: Organic Apple, Water, Organic Plums, Organic Whole Grain Kamut (Wheat) Flour, Organic Oat Fiber, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). Contains: Wheat.
001.111116P' :IT-ft.. Owerti i t 45% tokoridft, i I 444okeotan f s vorit USDA it 4if eartiAir ar 741... t 1 it. .41 jir 114111r Y. Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 10 of 22 Exhibit 1 Page 58 of 121 Banana Raspberry Brown Rice Ingredients: Organic Bananas, Water, Organic Raspberry, Organic Whole Grain Brown Rice Flour, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). •••••4. 25% viumum A t Oktif 4 45% Matiths C rt311"001r1OF 2 f'fyams 0 .4444t IT X Banana Raspbe.rr Brown Rice fruit & Graio 'Puree usaA 1". P4 ***4 t it".7g *AA A Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 11 of 22 Exhibit 1 Page 59 of 121 Pear Apr cot Barley Ingredients: Organic Pear, Water, Organic Apricot, Organic Whole Grain Barley, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). lot,. 25% c..., v...4 vitr,i.:, 71-:.' :‘.....‘..:..n. 45,,, ..r. .„....7„:.•....:...:....0.,,,2".--t1-2441..• ti, ..„...„••••.....4"....::•41t..: .4.fir G. Aki, le Pear A ricot: BarIey ri14.. tif•unkok...,....ttree, .-.--:::4::::::::..:;.....:.... oilit ".4.. ft..., ;•:41!, .::::.!:::::igi'' IFF 5, WI w-4.-7-*t;. 7 '.7.,,,, k :.:::.I.v., ..;.:?;..1.1.:c. •---f ....ri..z,,. :;:f, ....40'., -.al.. 4, ::::.4., ..J:::.,,, t., it•"•:•., ...... :::.•E.:•:E;;?...... - i• Al ::1; .....r..-qiN..-"', lErWrik...624-r•••••:: 1-AP 4, ..;.:..0.:‘.. '7.'64:22: 4' 7. .i'ilit`'. 4••°-'--•-•f'-....',.:Nw.. ti:, ..;;.•!.7:. t ....e.::::‘, 44.1; 400, :.?:;:•A`4 -..."i't.::, Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 12 of 22 Exhibit 1 Page 60 of 121 Banana Blueberry Ingredients: Organic Bananas, Organic Blueberry Puree, Citric Acid, Vitamin A PaImitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. illik :.:7'. '.1-•:.:' t i F., 4S% It vft*rwit t .:Z•,. „G 8.. 4. Or anana, B1ue,e4L.- ri.... t.„...... s, t' v 4.:i I v -41 Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 13 of 22 Exhibit 1 Page 61 of 121 Butternut Squash Pear Ingredients: Organic Pear, Organic Butternut Squash Puree, Water, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. 1111 411111L— it• 25% a IA11011111°16; OW' 451X, f ills )41- 4,1 If; few I, 0voriors Alt G A 'H.-.::::-_::_ -„rt r• 11, rml. ".:::BSi as ear .!•.;1;.. 4". iPttrte ota4 1/464 -.7-1: A,t 4 4 *3?).,; t', 't .*F,,,,, i '7'.'.1 -A 7:.%,":`2. 1.,r-,,•--7, -7.!.-, ---4*, t*:, c, ..7.-.. :`-7.1!“. ....:.4..... Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 14 of 22 Exhibit 1 Page 62 of 121 Orange 13anana Ingredients: Organic Bananas, Organic Orange Juice Concentrate, Water, Citric Acid, Vitamin A Palmitate, Mixed Tocopherois (Vitamin E), Zinc Sulfate, Ascorbic Acid. itur.:400. IrRioet:c. IF* ;o, .47.. 1 ..i...... i.. :.7, ::!;:"j!;',, Ag..6.*' "q, t A ri i; I r r41:1 N6i.dszi., .A, s:,,,,, 15.r..:"..q .p••:":2:th==.4',, .7., tiSasi -..„t1,, ....g ?:-ft'J 4‘....-... i..i :.:liAltonit.„..'4‘7 T. .::x.: ..N.,,..„.wl• 1: 4..."-• ....h. 1..... 7 r.: I. 0' .....1' S. -.1k, •4,0*•-4. 7 ..f', i...." tH•:• ••••;:i :•.:'...."'!;:!::;:•)f.:•:.;. .4.1"--.', ::•il ft:''''.1:;:`:;ti.: 'i:".• 47, .::....:1P.:::" '''''`P' 44N:-...... p. k4, 1' :5:!"'ilir'.:4•1-WW:" I. **4... t4iiiki,,,,,, Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 15 of 22 Exhibit 1 Page 63 of 121 Peach Mango Ingredients: Organic Peach, Organic Mango Puree, Water, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). IIIII 1 190 “k:: 871 45% c s *0 fia+ .°"1411,11r— r, 7- 1 r, r MIME litiefi1 0 4 1 IA .4 A ••>4 il,Wr., *MI; 'I': ---...-14toti, l';`.'4.- Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 16 of 22 Exhibit 1 Page 64 of 121 Sweet Potato Apple Ingredients: Organic Apples, Organic Sweet Potatoes, Water, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid (Vitamin C). ___LAIIIIIM--- i •41- 25% y, 2,, 1 11,, 4sii tA,.y.„, c 4., 4„::** fr.A1(11/11 J.i.,:.-.6 c., wee APPLe 1 r r7 a r00ei gret 111141111°1 411gititrAl"r"-- (le A! ;..ti --4C•t", 40. •1:_ it.... i211' 1 1..,..1., Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 17 of 22 Exhibit 1 Page 65 of 121 First Foods: Fir st Bananas Ingredients: Organic Bananas, Water, Citric Acid, Vitamin A Paimitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. Mt' Ii n7;1- 4 *Orr't arrn 45% tau Vita-mtn 134106r1,s 10 A' t ;1, rp;c4r#: BMA 'L. A 111 v4 tots,,,F-00.021), "t t At4„. I, le 4 4 Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 18 of 22 Exhibit 1 Page 66 of 121 First Pee rs Ingredients: Organic Pear, Water, Citric Acid, Vitamin A Palmitate, Mixed Tocopherols (Vitamin E), Zinc Sulfate, Ascorbic Acid. Y=. Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 19 of 22 Exhibit 1 Page 67 of 121 2% Reduced Fat Milk: Original Ingredients: Grade A Organic Reduced Fat Milk, Vitamin A Palmitate, Vitamin D3. 4• irel` li :4 :it. 1 i .!•14, 1 i-r,, 16 "g, z .A Z04.irt, v:-art I, ri y cm( A 1 USD .5 T IFvedigmos nava'Ow r *sit -::1 go Ae011ialita Or V amiume 4114004 6, Oft.. ftlikallei ogiogivisoisrot.oclicatt 1: Foefmked loth kit.tileholl A 31.0 a FL OZ., 1 (234mL)ri, Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 20 of 22 Exhibit 1 Page 68 of 121 Chocolate Ingredients: Grade A Organic Reduced Fat Milk, Organic Dehydrated Cane Juice, Organic Chocolate Powder (Organic Cocoa [Processed With Alkali], Organic Tapioca Starch, Organic Cocoa, Salt, Carrageenan), Vitamin A PaImitate, Vitamin D3. Lt. 1 ;1....,I 1 LAW.-. ilcoF4-. 1.-...... •2A" f' ''‘I'-*- e. 1 L. NW, 011. r• I=. I. 2Red0TO fa t I C0144..: w a x. a. 1.: 7.. .Amk,a44:: .—.1: _..--:-.4:, '''..1.111i'..:.:1a.:::••:.:;:.,...!:1 7••, a.••.':', ;ix?. ..:7 ;:i. :t;, E:: ‘;:ri:.:: .-1I` ..s. s'.'..: ".444.1;.1 110 r' 40,....t::-.L wdevaioti§f•W i 7, :1 :;tiircok..• .7."'f of Araitookt% ""7.. ot:•:*, i. -4-*-, i y‘, 1 Ant** sti, .....w,:v:....4p.:1„ S:.41040.,, t 59Wti -••••:•414.:::...... ::!'.7..:...0.1!::;:k4. a#C.c.)/..... Tra.. .1... frig1141101'Affirm*.Ai° 1:1. 4.,, .-pk„....Iii:MT• 4.1:KIA-4-:12345.111— 4::::1•'!: Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 21 of 22 Exhibit 1 Page 69 of 121 ;4444., -.--a•P;•,...'4",,, •••=a-.,, LIX. f4i'•:uri-iei.-$4, '...-.1-•-••••='..., v. ..-:-'4.7. ioemotho,„„„a...... 7.1pr ir* g•rbiV".7t.:7.rW.:7r:[:... ..4 .....0#, ..f.o...., 1 k :::i:;::"...."•'''":;";41'""::'. --....::.A NEW! ..:..-1, -..t;\ .---7.1i-t-T, kt: ...:.'i.E...... e: 4. .::..j.":..t ;^^i:', r...... :::ii.; °rigan I c Snac,„...... :...in7 Frvul ---....P.ea ...... 3:::::.: :i.... It**C\,4—..".••• .:•::•i:::•:•:::- •S::::'.••••• I... •••41!:Patii •••:::7...1.:E::::•:':;::::::"....":!:!•.:i:'•::.„:.•'::: BLUEBERRY r:g., 10 44 i:., .....:_t:: 1o%. 00 f :•&isix.$ vittirsf!•_—,i.: tqwil. ....4....--w;•‘vifit14_ ^ad.--... TTOMS1. Ingredie its: Organic Whole Grains (Organic Corn, Organic Wheat, Organic Oats), Organic Evaporated Cane Juice, Organic Invert Cane Juice, Organic Soy Flour, Organic Dried BiLeberries, Organic Maltodextrin, Natural Flavors, Sea Salt, Calcium Carbonate, Mixed Tocopherols (Vttamin E to preserve freshness), Vitamins & Minerals (Ascorbic Acid [Vitamin C], Niacinamide, Reduced Iron, Zinc Oxide, Pyridoxine Hydrochloride [Vitamin 361, Riboflavin [Vitamin B2], Thiamin Hydrochloride [Vitamin 61], Folic Acid, Cyanocobalamin [Vitamin 612]). Case 7:14-cv-05029-NSR Document 1-3 Filed 07/03/14 Page 22 of 22 Exhibit 1 Page 70 of 121 :2••• l'•. .:..1..... i i .E. i: t''.-."•:*-n..,F, 3••••:•gl...:::::::.•:.,.....::..:W, V f,.i.i.: ..0t.,104.414...,,,, :.-7t..-..4.:."-. ..i p2..:.•:•c::::".....i.::.:.. .-:;•4.. ...o.,1.1i..... I .1 1 1 :i7';'-17:. e.' 1 J::: •:...7.4*....k 1 :4707/"•°;\. 't .3. i i..:::: 1 Z4i°'. ••::;..j'.::..:.•::: „...i.....„ i..y.: :4•:•:'•• „::::..A. 7 O.Y., NEW rtvilginit •••••°•••••':••••7:"•• •tili-i 7:•.:•••.....;••!, ...... r^,AN.Ake‘ ....'W‘ ..r. ...i..•-•'• 0 -.-tAlt:. 0..r I.::71..lip '..T.'..:::•:"...•'•:::•:•'.‘..": '?iA..... 2. .i:. .;:.!...... -.0:;:.,...:.:":::::-...... '5:-..!:•:- t ....c..„...... :..„...... ::,••••in.:.•, -Frti.itH 17).t,...71-iir: ings. N, i,,, tai• i. A N A I ••:"••••••••••••F, *...'"1"‘,....-2.--. 3 '••••'....1 7.P.::::u4g "0 •...?..4:1'..':,.g.A4kie.:, cotton-sour•Fw-,,,,,10°.!'ii., s]. it. six a Ifv.5777.', .:•=2:•.i: 'ci, 1 .:):j•:..: ..ig vihoworart Ingredients: Organic Whole Grains (Organic Corn, Organic Wheat, Organic Oats), Organic Evaporated Cane Juice, Organic Invert Cane Juice, Organic Soy Flour, Organic Dried Blueberries, Organic Maltodextrin, Natural Flavors, Sea Salt, Calcium Carbonate, Mixed Tormpherols (Vitamin E to preserve freshness), Vitamins & Minerals (Ascorbic Acid [Vitamin C], Niacinamide, Reduced iron, Zinc Oxide, Pyridoxine Hydrochloride [Vitamin 136], Riboflavin [Vitamin B2], Thiamin Hydrochloride [Vitamin B1], Folic Acid, Cyanocobalamin [Vitamin B12]). Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 1 of 31 Exhibit 1 page 71 of 121 iir...---7.." 4, ;..-7, ..„....„:.r.„.„...... •....•, 0. 7..', 1.t.f;4::%'!.'.:••V., R.7::::•::-1,.7', ..4,, ...ri:...):Aw.•s•Att4:.••::::.:41L !•••••i•', •.:`-a:::', ''s.:4' s:-.• togir...... :•::., 4-1, i *t.,,, rk.•:::•:::••••::.:::t.'••••„ ..;p: -0 .046•:::::14.4::•:•••••••!: 1, .....5,: w ..i:!"i:•. :.•:::•:.4,„:::::•;:f :::•1•'.., 4: :7:•„.:•u•••••: 4••:!:, 4t Afr. k.,iti qi. .1, k, s.....„2Krw-, 5.: teh7•••:%, j.kz., fs'IK:. ...vf.,,,r T1'''-'"•••••''''ZIE7•",::.'1, :::.:•1:1.•::..7:.::::li717, i.. •••41:!:;:.. 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Pi 1-,t POSE CLEANER ''.51 CalMaPtot tatAlliffe:t4T F.,-...01;, -rmk ..s, .4.,.2.,,,,, .7 .1"0:"Y,A CM';','044 E'• C41..•°•:, Ingredients: Aqua (Water), Polysorbate 20, Lavandula Intermedia Leaf/Flower/Stem Extract, Betula Alba (Birch) Bark Extract, Citrus Grandis (Grapfruit) Seed Extract, Melissa Officinalis Leaf Extmct, Glycerin, Potassium Silicate, Potassium Hydroxide, Sodium Lauroyl Sarcosinate, Essential4 Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 8 of 31 Exhibit 1 Page 78 of 121 7:33 All Purpose Nursery Clear er I EarthsBest 6/30/14, PM '3,:::IX., 'L.:, Lis.:•;-, -_.''r'= rg, 3,`A.:2.g;--11_L,, r 4..k.'" 4 ^...-5:‘ •Ft- I 3:4 1 3.TV:. 33.^^•P 1 S ....•:4,;*3 fiiiktal M V.-';,,.2--2 u...._...... j: 4 vta, A, Eolf*sw:--:tT, --4N..1' 7*- Our ProductS 1:- %y2=,E., -;S-`x....*, .-....si__,isiiiiisga-.z- kisiimesiiiiim .....i.-iito 3 For Infants i• KI:Alle OW .rockucts 1.+•-...rns: UV: For Toddler; All Nursery Cleaner: 1.Purpose 1...... :••:::•; for Kicts r., .i..:. V Frozen Pool Is Earth's Best All Purpose Nursery Cleaner is fonnulated VIereet: z' fiect,-.71, 8., o using natural and plantbaSed Cleaning agents to help. Baby Care you Oean up any mess, while keeping your baby's iglarse [male safely.a top priority. Home Care ..i'''''',, il: Non Toxic :f •-l- Product Lis ing Chlorine free II% Natural Featured Pi oducts Made with Ingredients Biodegradable I ti Cleans Kitchens, Baths arid other hard surfaces Safer to use around pets •...li ingredients: Aqua (Water). Polysorbate 20. Lavanduba intemnedia Leafiflower/Stem Extract, Betula Alba (Birch) Bark Extract, Carus Grandis (Grapfruit) Seed i=i.v_r.i_xi Extract Melissa Offidnalls Leaf Extract, Glycerin. Potacelizn Silicate. Potassium Hydroxide, Sodium Lauroyi Sarcosinate, Essential Oil. The most accizate information is aiways on the label on the actual produl. We periodically update our labels based on new nutritional analysis to verify natural variations torn crop to crop and at limes fonnula revisions The websits does not necessarily get updated at the same time. The values on the website are intended to be a general guide to consumers. For absolute values, iheactual label on the product at handShould be mired orr. "3:33.3 -ray Faith's 13, St hrrp://www.earthsbesto om/product5/product/2392340718 Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 9 of 31 Exhibit 1 Page 79 of 121 '1, 7,.414;•!!!'.!:...f; -1.<11, 4 f f L. .:!;.;1•^ ..$.1.•:;; ""i:.".'":•:4, t;77tt:i' 1.51 14, 11;S'.. •':':31•T.'!';'.4r*li•:::••••• 'Yid", .3f• .44 4, 1 .1 r 7.:- :7' V utwlib-a—AnkW, ir- 7.. ...:.(fe- It ---tritsra7=7-41.-7 .4. nultivsywx% 4 i1„-xvipe-i ‘04'700-0711 i ....i. izteraw ''.i.: 1,,,,,,Nom...,.. s.. t.. 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Roe 1 Contains 70% Organic Content::: L._.....5., j Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 24 of 31 Exhibit 1 Page 94 of 121 I --:f7-- F.,, Pr- -'2- r, :I i-i.11-, :l: i-. i. ..';:0,:°A':''''%A. '-.7' 1.,,,,, %.„..4,,,, --'•j., z,,,,,41,9:11?, s, „a-r, •..%T., .s., 5` 74 t It; v.;. gts! ri 4- k, •%.1 t i 1.', riit i, ..A!,:ra..., t,, It k f,,, It it.krfl 10, .it-,. ..„.k..1, St-x, Ber' i4 2i ltimd c)ftt till; ....t.),,;P f4-,ftt,, M E 4, f:autl.rtloat.nry --.i ext-e.'r., I. r,f01tal 0 C 4441iit,,P741 t otivt,t -4.)2f4i t '*-4/VV-** .i -'l -'N*-- rMtliftil*; t,. f "7.), 4_ I I Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 25 of 31 Exhibit 1 Page 95 of 121 ..4:.•"•••.„:•:..... A. 4.,,, ...4., 1 '1 .1 '''t: ttik. 5- 4't j... •1 Ii''• 7.. i;, 4 s, 6::i....• •:2, ..4., •:::H.(.., .:.r.,.s, :t I .•%.01 1,,, :Ate -.4-_,,,,,,P.....1••, new isfA iii,p4:4, 44 1. i: ;f4.. 4:/..z..-- /i. A i rilt. .1.1... 1.4f «We' 1- ov •4:4„.. Skin i 5ensitive iCiil1/44. 4 1- ii. Aia LIOtilOrit .7- FRAGRANCE FREE Extra G•Pnlie Formuia wtth SootNng CMenduta "VPQ-Alkegeruc & Paraber) Free Contains 70% Organk Content Net Wt 454 g t 16 oz Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 26 of 31 Exhibit 1 Page 96 of 121 4. Elfg, •1- I 144 14'7 'P h A .4eIF &he '4‘ NSF 4 Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 27 of 31 Exhibit 1 Page 97 of 121 t wk? XV!sot7 Case 7:14-cv-05029-NSR Document 1-4 Filed 07/03/14 Page 28 of 31 Exhibit 1 Page 98 of 121 .1.., .....:....:::.-44, .4, ...1::.:.•::::'''::•:•::: --:..'t 1.' W, t it..E.A..-., 1 y: i it Iti. •.:1 p.11;,A17:-:,:::::::::::..:::::::...::::::::::-..i.":::::::, .:.:4,,, I!!!$•:-:.:...., ..i. ::::::--05:::::::::::.:"...... i:,, i... .:::.1.:.•::.:.:E.::::::-..4, .....::.::::::.....::::i:..F". ..:::":::::::..:1...., .0:::::..„:„„:„..„.„...... •. 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Hi,:..4-4:,, i 1.•. L7:;:tprtic:.,,: imia::: ..00:::4„ 7.7.P.:::?;....fig'iLTEW.:.X.PA Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 2 of 20 Exhibit 1 Page 103 of 121 9: 104 11111 r 4, 0•4 08Pliin sp44,1:Ht tl./111161 10;: :6$;irs7 tf) isow‘cwit 4. 4 basalt 40/4,0t.w:- ‘111k4 nick. use boreasnis:-Ailit Ar4vifiliottlql .11114111 4 W° 4.4 *I°11111,4!; 1( 4 r:draCr 44: ..44, ONION0A44.04 (40111tift I!' II I I I ROW A atilOr Ctt 6/*111111 4 i0C40, 4 4 NOaft& 1.41'; 74: 1101001014 11101111C 114014 I Wilk SatfiUlt A*;:.2:44 44 j iff" 4 '47-1"T ''24 :‘4 10111*1111111110/001*C1414 44 4 74' .4" aenrk. .4 4 Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 3 of 20 Exhibit 1 Page 104 of 121 :•:".;7;..'4•••.::::, ...1 1 1 itS: ..:7'''ll's" '44, .:1,, ‘"4."'1` 4 G ii$ neW1 .4,li...... 4'...... 7... 1# '4 :o. ...4.i, 4....,,,,k ...... 4\2:._.1., ....7, 4t\- ...0)., Ni,,,,,e„.....,,11..,•1„, 1,SP- L,, 4 ..k',,,, f-- t.gr„, .3 ;4: AA ih. i:.. 40'- X,..".4-Lo.:.4::' ''Y'"..-?.. i Nsz. A''.,; wr, `"A.NA,,,,t,, kip, 7,7,, :r...•..; i,L Axit 1z' -iiiir,y, 1..• "Y eet1ling t.t, illi: Alli. 4' %Atli immediately Soothes initated Gums Safe, M-Natural Formula Conte ns 70% Drgank Content Net ir.A.• (2 4 g P 0 33 o..! Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 4 of 20 Exhibit 1 Page 105 of 121 ingredients: Aloe Barbadensis Leaf Juice'''. Aqua Materl, Glycerin, Polyg ..-10 Laurate. Chamomilia Recutita (Matricaria) Flower Extract* Glycyrrhiza GI a6ra tLicorice) Root Extract", Stevia Rebaudiana LeafiStem Exfracr, Vanilla Planifolia Fruit Extract-, Mentha Pipenta (Peppermint) Oil Alcohol Algin, Menthol 2', Potassium Sorbate, Sodium Benzoate, Xanlhari Gum, oCertified Organic Ingredient Product is preserved with Sodium Caution: Use under adult supervision. Do not use more than directed, Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 5 of 20 Exhibit 1 Page 106 of 121 For a healthy baby inside and out, try all our baby products, including organic infant formula, cereals, jarred baby food and unscented. chlorine-free. alcohol-tree diapers and baby wipes. Join the Earth's Besr family at www,earthsbestcorn 7eceive valuable Coupons zind oth•r special offers. tt-1) CerIt!ferd Ity ANSI 305 tre Arnt r-cat;1 AIX-Kenai SUP-Ilan:1 pe-tatIti Qate pro&acts cfir:afring vgavit, mgreclieds MANUF-ACTLIE FC( DIST RIVTION BY 201' ne Haw refits: Group Mewl*, NY 11747 LISA Made 01 trie LISA TQU Ffee .877-527-0b, Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 6 of 20 Exhibit 1 Page 107 of 121 Earth's Best Organictm Teething ael ises tte natwal.y pruperhes ot peppecmInt a. iicarp.?„: lennel, chamomile anct '.1a to imrr:,,:idiateiv soothe the disComfort and ialtabifily ..-i.)ciated ;JO tootling.* This all-natin: i,,'Irt,mcff.!Lated and flan-habil t.-)rming :Ly;mula does not contain !RnZ.ocaine 00-ve which can foic ...ractions or choking in .-xes it contain suga; try lactose Ofganic"'' Teethmg Gei to 5ately comfort your baby day and night during this often uncorr4.-4rtabte but citing ii*estone Caltaws OrPrtc t No BenzuLalne, •Clove Oil or Sugar No Sodium Lauryllaureth Sulfate or Sodium Methyl Sulfate No kbnerai Oil. Petrolatum or Waxes No Parabens or Harsh Preservatives No SynMetic Fragrances. Colors or Phthalates 700% Vegetarian, No Animal Testing Directions: Wash hands. Squeeze a pea size amount on finger Of cotton applicator and apply to irritated gum arm API* tp affected area up to four times per day, Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 7 of 20 Exhibit 1 Page 108 of 121 Arr------, E f ALL fil knIp.41), ji:.'4.L., 1. A 77., *1r iti..' ....4. If-, .1, ..i., i. ire NI rt Potrnicitim FRAGRANciFREE Gentle, ttypo- allergenic form* creates wetness banier & soothes dry, ttakey skin Paraben Free Net Wt 10) 9 34 at Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 8 of 20 Exhibit 1 Page 109 of 121 11 E 01 est, oten,,,pottowni jou" A your 40* twAine-1 :11`4,11 fjPy. r51 ‘0!W Viel SAitiral !orfriip riv nthcial Caltsvor: hwances ;11$1, tioaws. 50014M 41,1114f00411h sulfate. sod •iJKI tAlit uita palabettlit. pfesetvzIlve!:; ingredientr =t Olpo Bees.i.at L. nOtogelliii RiONT kivy,:#71. SaftrAr6h: Seed ni= As‘r: hfleflef 0.0, 0)ea i K Siam:A.44.4 fl3h r"1 I:E„,,:optitrylAtttotk ovotified Om wodiem *Ite Lafttf t; 31 it*WieadhtitieSt: vale&: Ite:ItteCe060a006110 II747 theiLA S rite A:4,77 114L 0 78522iminiiiniinii00750 0 Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 9 of 20 Exhibit 1 Page 110 of 121 i. 1 +-.4 1I i 11i t.lAlit IMPOOktelit ''.1- iihritie, 11 sn 4 4.010Bse- i 1 _ai-, ••A e,: f 4, 711 t., ic,,,, 4 Z. oothpaste:t ilt.... A. STRAWBERRY & BANANA ....t•, 's- tiAird.Formuie. 4 i Safe 0 "t.171. Swebavved 4:7 ..1.' '4* s''''''' -v Rork* free 1;4'4: riAWBERIty gt BANA_NA For ages 6 months to 3 years aosinhink Sate it swat:mod I OU 4 0 brash '4 00figii1100100011101100016, 1,1414 Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 10 of 20 Exhibit 1 Page 111 of 121 Earth's BeStTM Strawberry & Banana Toothpaste uses all atutal ngrodi I*e GaiCitt31 iaCtale e SillUly and gently cleanse deiicall. Is and promote strong teeth. 7atural strawberry & banana flavuth vIA,cluidge brushing and our fiiiolide-free fermata is completely sale if swallowed Trust Earth's to start your child on the path to a lifetime ot Ls oral health %twat formula contams:IV artificial colors or tragrawespliiaitis sadiurn laurylilaureth sulfate, !!;odiurn methyl sulliatc parabens harsh preservativeks_ Directions: Wash hands. Squeeze a pea size amount f toothpaste on gum brush or finger Use small, gentle* circular brushing Motions on gums and teeth. Rinse mouth with water Use daily, especially after meats_ Caution: Use under adult supervision, Do not use mote than •directed_ Safe if swallowed, Warning::For oral care useonly. Not intended for consumption IngredierttS:AUua (Wateil, .Q1Vcetin, Xylitol. Panthenol, Celithose Gum, Avena Sava (')ati Warr, Beta-Oman-, Caicium Lactate. Flavor, "Certified Organic Ingredient viklatural Strawberry Banana nal/6r a healthy baby inside and out,. try all our tat:4 proc s, Including baby body care organic it formula, cereals, jarred baby food, and newunscented chlorine tree, alcohol-free diapers and baby wipes MANUFACTURED FOR DISTRIBUTION BY: The Hain Celestial Group, Inc Melvle, Ny 11747 Mr'.3E IN USA Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 11 of 20 Exhibit 1 Page 112 of 121 ..410111151*0 Ivarockaeciu3 T ortilS EARTH'S BEST ORGANIC M 0 2.13 11/2to Rice &Potato Crisps Earths Best Organic' PopShax are made with potato 4402.,:a and other veggies like sweet potatoes, spinach and carrots that are spedally fortified with iron, iinc and six B vitamins plus antioxidantvitamins A & E for (OP toddlers. Available in two flavors, an cOPan growing unique their light and airy texture provides a great crunch and flavor in a convenient on-the-go canister. r...... , Alaazakte Itt: USDA e Veggie (Potato, Carrot & Spinach) ORGANIC %of Sweet Potato Cinnamon lite EartWs BeW Dillereme: V, s antioxi—dantvitarriins A & E '''1/44iiiii= 4 ***:(17adArtsioOfircaante.:1:avofIrlsonio:413"nresercandvativesix.EisvItamibs' 1 Perfect to take on-the-go Kosner A Ilr.t.r, '4 www.earthsbestcom kstttb *wetioxi, **rift II7^17 -or MASM: /WM. f..• WI) 730.25st: 4,2:t nrea6cAtoteistc.9.1m. Pighb tor Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 12 of 20 Exhibit Page 113of 121 -it: ‘fli i.'11•Ar*Of Egtuk a "VO '-4t4•'.1.0' 5re P cic000P Snax soaxoax.:::mix:zi:: Earth's Best Organic- Pop Snax L r. 4, Rice& Potato Crisps Veggie Flavor get' .4:1 Facts INGREORNISt R.N, L.t• ttewe**..Pok F5:1' s,asae...... E0.4•51v,t"Nnl- t4044.6.8Vngep.trIbwet 14.4m et...ww. m w, e M g•=4....w..••51, Ve gge kwe C KA Coit.wr.t ClPftggt inill Rcrauo, Ovabg• *ma 44m.Cag...4 Skt iwoolvunm & Pesev5.134151 Exth-A--A4P.Xa5o, :w6-, 55 -..:a.w.geg cso.a. Feit tf., Copeok, •-e. c.rjae34 s,,,,, fiuf, stwi„. sot •••{70., (71" SPECiri •Al.. ;ON c.. %WM 12 civ.v., E.Tow-f,,,okicAin...1.4104.v=t4m.-d,t '''I'''V"d PI' r'"' tc5Rsord§s PM:out, A PairofrAir FerocCoRnPReS' r..---, o-o, i.,,, Potor_ 0.1.3.4 .1,Z r•d-aRR, VoUrml AteUritr Zne 0,14111,..MiVai. SW/Nik kie4 krxiii, CrINIX01.4.1*. 111/44x Ar..4 Rtntimine SW Cet25'4 C4V5 low talee04414 $4 •+.34•00,:te Itr.greleoe4•1-..reeteargw. *5.5e3wwwl, Nis. t1 Deriik^f 09 Snik.-.44w1414.4.• r 1 1 c4 s...w a W4 QUALM "mg* 0i CERTMED nApac 11. g ASSURANCE INTEIVOMONAL glAt %AAA... III a Ili2 9 M1 9 0 4 RIM Caw UPC er EarthtBest Organic- Pop Snax Rke & liu; a lin 4 1 1 5 0 3. 11 I .el Potato Sweet Potato annarnon Flavor 11 II Crisps Cam GT2N 2 20 .22'223 42204 2 2% 2n22 Ora a thlilr 4 NW/a, i'••••.• CesPee Nutrition Facts iNtREOGNIS: Onaw. am., PCZY-r. aleol E.re• Row Onja.v. 'We,. Corr Mewi, lum Sew 4 gm 1.e wvocel owe cAnewww maws, C.gareg5 Potmo Firal CroaArc• INA•WrarUd ittegi Csrwo 9iwight "e`W.7 ItA .".S0 kia CA,R Soup, SA Ar.•016 OryaniC ekpeoitr, Ceeveggfud 4. 4 Fk1010 .CAKIc}l 04, t3cglwrigg7 SewsOe.04.tr3siee, sues Oslwrefeiegw• ReWeetle—'7;•or ...g00". 3.0W piegSlestXiCrOwiptere.:10^5330,5Cig 'eltg*Pg: V.wg•-•••. [4504 Add_ Slew Swei5, t•glweaga CAM Meter4h0 4.W./i) 4,Y., W..437- e. 435 rt “Z•7" t,...4.U' SRisevAnd CUR elms SO* "(Aft 1 f:D 4x 0 4n, ...tew Dismaiiii, .0.n it..4141.•44:5•04rIE Atemtk, Ci Fek Aesa.. P•otdowsnit Carge 1•40 We* WROVR DORN. PM *4 ti*.wwwiir Rix.e., 4 Caw Cube 5.0•454.e. LemOdwwr. Klivi DMOMAUP ILARKR1 115- .40' .1, 4, Air w 40" 4 4?' Relim 0la. 52 ST, two CiRTWESI0 °MAW fef QUALM IRIONNI^ ASSURANCE VCIMATIOHAL two Mat Como Sidc rifting ISE ft* 302 gm flaky!". The •K iiieR 31•••• x 5 y. 5 CAWNiiiat !St' I5.3 Ar",tIte. GuaintrUS4 Shee31 1.45 10cdos% 100 der Keniewer CU •C4.4 0f9ark fs*....0,,,s. 000 C...., 0,,,t. 1410, Owst. Cowk Swm..ww 07tEi OBAt V•CA Nkm,, .gal •••4.:.1. .5aen...C.4 Eert•W‘VJ3-67, Xs,,, www.earthsbest.corn 1. f -r USDA '4_.r i ORGANIC 31 SteatilStmecelt0ad,MOOL UM Lr, I. 1r302200. fog ikti; 'MOD 5 2341 The kaereCelevaCe00.1-4. Alliteik5Ristrwled Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 13 of 20 Exhibit 1 Page 114 of 121 Fruit & Grain Puree dekko* fresh flavors in convenient, Nocezubk pouches thr ages 6 months and up. Thcl..e uniqUe Mends ofpremium organic fruit and hearty whok grains arc an ideal infam rtind or t .whoicsomc snack thr your toddkr. -.....--7--.....- comes in a fir 'list% Certified Organic 6-pack caddy 2:,54 DatlyVahle ofantieltidant Nititinhas A, E and Zinc to Available in soer,gtlico ihg immune system and to maintain healthy teeth, 4 delicious vatietiem which essential to build Apple Peach Oatmeal 45% Datty Value otVitaniin C is healthy- blood cells, hones aria sido. Aopie Phan ' 4'4 i Mon Celeval G.,moti, imAlk. Vsghl, •4,, "4"-1.-...v.,40.,0255. i va Roe. wimst, sv 11.. tok4100, Ra Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 14 of 20 Exhibit 1 Page 115 of 121 .0 USDA,. 4 ORGANIC :.....:7_,,,, ...a., 7.-., fArre.crragrat r• .-N CL 4 170_ 4, -4 ..e ..s. .4 Applo Peub Oatmeal Appk Nom Kinurt Banana litu&rry Paar Aprkoi Barky Nutrition Facto. -Nutrition Foots Thitrition Foot* Nutrition Foots 1 1 $.07.2 PoWs lizom toraea .51n, POW i,Z* 5FReSty Amelk,X)0.1 *.r*i,500 i ft.3.ih 1).*?..: 4, C•0,410.0, I VO,W,06 Pa. N.A.7,,s., l' Per 00, Iet 60.401, Sori.ct Cce00:41,, 1,,,ela Cotwege s iiniiii.....: IIINIMMMIIII^MIIIIIIM 11111111111111.1111011.111111MMII Isrwifll•Pw14./.44 AmpOkfle,,iml affkit*B.,le C4Itiog% AVM Fat 10 Calmat 70 Caritas Pam Fta 0 Catoesit, Cacasttiott Fa .5 Caitaits 70 *team P.mF•Z a a44.4444444.4 WO Ito 4 /AIM O. 59 tidal FM laid Fat Famine' "A.2 14,4 Fit 7:9 /iiiiliF*4- 4 rraiiira kiv alOsril 009 Cliiiiiirsf—. alialivet t: Wile"' ...Eft: irr9 oilkiiii- plio One *Ilia "ibmp %aim t Cm tiaite,Obitifikik.,,, Ito aitat*Faitiiiiaa__ IV tatailgatitaillatia. j!i4 *iit**11.4050: 119 %5R 1:Iiiwirikiii- •49 riewy.Foar .?4, L., 7.. ..0g 149 IN i 14, N., Si924T ...!=i! 19 i .cig ftitr. 19 Piiiiii. 4.1g 1 vigaggio: 0101111.1iiiiiiiiiiiiiii111 IIIMMIIMIiiiiiiir limmiummims blINVWSA :Si: ti C 'Y.:. ..._1„„,. 1., a.a5. ..._!...___iiiieik hir:, ...4iELLI. f..4...... , A.-.-., L- ozi triyiw,_._!_.:47..tb imes..._, ..s-,:in mr ...... _.1.... _..*7...i.n .r., iug, i ZarZA: at•tnt—, .i./C's N.V. 108,000"0414g,*•0:*", eimmionlils. wowlikiwarme moistirs Domfis, lem, c.s1.54$7:1,1. 1, r.r. 0.1n., •Neor.'"ng:elloZor.4".±*:140.:. Pogoro5 NS.46,a0•0‘.PO 44, EWO, ....4...... ' f,,,,,,, c,,,,,,, ...... 0... 4:40,1g101..k P5 1.44.Nig§k460k.a.r.00.0sUe40,1•40,atkArail*A. ortaug,1110w?t,gioalt, Moe Imp, INIAIIL Mow,aal4a1FOOM.,t, t WorOisioim ing,i6Nikr.. 601ANA5?• WNW. 14O.L 3Alk Ox, 01, *i.se& thijOioloOlimmerfOloot Ewa*tat; Oratra—; ...4:0 Nat Fruit &Groin POW co;h.0.v., Enzase, ktv Areilo% Batley 3ISU 4:223” 1 2 aa =.-.•ar.,. 1 7 'MO,laaata— i• i 1 H lama 1 j,.1, UPC .1 1 i II 1 MI 1 a ii:: :1" i a 1.:..:11:1::... .9 ri,. i 1::: .1.., It,1, E, II 3 1.1/ I 0 32 '.I :1 7 94'.,2 2 4i....7:i iS 2 lar, 76.0•02.40. %%WOO alet: /..:x .11, ..3, tivik. tn.* Ptat. •t2. la 1 .2. •12 ilm1ftl Dir,t6, kl 4 1,0 7 7 ni a 0 4 7t a.:06' *..A Zav. 7, FFT tl'att 1.'3.-7 COS, *47N4t1,4;i:, tOX & •-•A4.2%2W 7 72V a.F7t,:;:402s.&25-•,:;.„.125,, f: 7••' ..-.7. •37;:., ii. t. r i 1.: 1.4: 4. 5: I CM* 4.,PC S;. t•• 1. 1. i 7., 1 i• Mi 'lz:i 3.*.i', 3:61,,,,,, ..tYthl i 0,'M 2MS 21:174 t a0a 2.140 =t2A Ffig!Wi .?.?W" 91,Aa, la.,.no., 2..-.,,,,,, ..o.m- .Knq.' a"..7.•7:5°: •x-,, .1w,,, .1., Caw,200.6 91,0, &7.4 W... 424 aa 424 e, a 4.",•41t4, taw Fapt Stlio Witaat F,•t ta, t:&: 13.. 11g:.. IV 114 'W V M V V. k X§4 04.t.f.MOWC060.-::..4**k.. Mi. Mrt{ 0110.4,1 Millijaikall" MU. 144;FinillEalill 2,,s.., /111118RIMMERIMI 11=3111111.11MININIMMIONIONINI.:. r ERFR1111111gl. 0,a•tCr 11111N11111M11111::;:::::.: .11M1111.111111111111111M11.111111111 c 111111111.21111111111.t': i'•:1 PA i77.balt t. -7'.. 7 7 .(C 1=111.111110... ":1. ::':.:7:4W, ..0::, 1' 2 Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 15 of 20 Exhibit 1 Page 116 of 121 i: 1:, t:.r..:',, i Ii.....'IrglOrl 7:'" "6- :64ii,: .6.:."',eri, i., •;:.:4: 2^, :1-', 1 .^i .4,:/.'''':11%., :-•1:!,."'2---', s, These froxen mini ravioli items are bite size ravioN riled with delicious mean cheeses made with organic ingredients. Superior nutrition that's convenient for parents and dericioas md fai for yoang children! r'' alr.:,,, N 85, t 88% A- 4 OR GAN imp) _.a.___00, IC) ORGANIC ..ieooeo.-A- r, t. V., Ifir Mii Meese Ravia6 16 cu. Woe Mil Mac in Chem &Mai 16 ca. Rag irx2a p.., -erving as c0 ired ID ctuP S oz product Mode with Organic Made with ciic DOW) Wheat Duran Wheat and Filled md Filed wifh 1?tcofto Cheese wtthRicotta and Cheddcr Cheeses 85-8s% Organic Excellent source of protein: 89 9g per serving Low fat: 25g 3 g per seming Fortified with Iron. Zinc and six B Vitamins No genetically engineered ingredients No Trans Fat No highlg refined sugars Opportiunity: Earth's peel) brand eqptfy is s sales are $152 milionP Earth's BestIt line of Sesame Stree Ficaen pasta item sales indexed 118 Vs YAW.* Sesame Street® 91% of moms see Sesame Street® as a brand that promotes healthy &sties for children ander years okl." Sesame Street® Moms love. frost and vaiue Sesame Etreet0 2 oat of 3 U. preschool homes have Sesame Street® prodocts" MAK MEET. -10.4* ••151.14Trarkir, %nay 2012 '17,"Qatr°'vinbit6' 1.e: 1111 Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 16 of 20 Exhibit 1 Page 117 of 121 Check Out the Earth's BeeDifference., Miiii11.2/3...... liswa4awns 42441ifitatarn ANficoNabnthpopecii2**nMeow kviolt Oralera Niutrition .FactsNutrition Facts 1 Sler 2/3 (t130 San .‘:::::.V .Stnieg cops Per Container: 4 Sendogs Per Comainer 4 Seivirigs 4., allmntedio^ignalimma. :e., ausliamaaMmilmallarampe harm* Po Simla, &NAesi tstria%er Ueda% 200 tram Fat 25 Caltwits 190 Cateriei from Fat 25 Calories .H.:::, FM Tea;FM N'. 39 I 20:":1‘., 450: •::4:4: %attested fat 1,51 f MA= I SsMined Fat 00 MARK Trals FM WU Fat Og Oatglein Otgafa 11446FORintaish Chatasketal 1001g neat' F7411wg Chgsiesierst Ontg deencreknet• romotwoottiNsigieN4.004€14 cow-44w re* taseatarst sfwel Ulla* licomg SOINMI 1 Eema AV.FOOS', rino4WOim '!=tkkov§ Nigin. riftteaSalblik .1.11iMAYS Bili4 exusinotaismo, Frk*okaior: Tel 340 trowel Pcko.avare., iltilt CalbaiWiaail,o14. *Castehrgrate noir:Nom. aviecesisket ObrAt. Dietary Mar 2g. fer-47(ten.oNnotar.. *tory Met n %wow ilit triagimatm.14tarig Mi. proteelsmoereortamet *Vail 29 flialtVioolit wars Criamcd6irio Roar iFFZ...1 .rviomeamaosiw IC/. PM** kikrvet SIM.; frAlicnum PnAin ag resproolrePettaCres4k lig ...fook Ceesvn Exp. sporimmonwpannemomm. oereence..1e.coessawm 101111011.1111111PMEIMM^011M NorkYlbeigkwit chesmtemIzato.naciie. sat woos, Oamiew. glow toe B. Daily Value %1)ally Woe. ftWORS:Per4ggE \CPU VA, 59014 ..Ngs, lam,. ssiLoms, weaa Se. + 95% Vitlatki A 4%. sac, egos es.. am*, game Protelo 30% Vitamin A 15% wow: Protak Prilluf-414 $61i. i:•affi., Slii E,wpag, fka'aoar4 P01100' ONaea P'slam'l Vitamin C 0% Calcium 10% A C gakigre 5% us,,,a ni,,,, :k scr..0 imi CeaFs Ult.Thieri Calm S41.1.0.04 20% Thiamin 50% laseu•vm,se. Now ros.x•wiw. a 50% feeiinc,ioa IpX1 keiFl 20% Warn* casartimegiekTat 0A oor.orook sat.owereeitecis. Comit km Riboflavin 20% Mada 313% Rit two 333% coirsitetwasMiiii‘1064- 66 25% Fetic Acid 50% WindONlikVie40114 *WM171 4 nraneasnutialiksens Vita:ran asnin136 25% Fialc.Aciti 45%: latualimiOW* Wald Otilili3p WeftPiNgdwat Vitamin 912 20%* Zinc 30% Vitareal 812 20%• Zinc 30% isieressienel.. Milli Mow Ai Mcic Cheese Ali chee3e nett woe SKU C20644 C206.42 0 23923 20641 0 Rem UPC It 0 2392,3 20643 4 20642 7 Case UPO a 0 23923 20644 1 0 23923 Case (MN 20023923206436 20023923206414 1111 Case ii UOM Case 1111 11 0 1 3111 4 item Size 16 oz. 16 oz. 419 At Is item Gross Weight 1.167 tbs 1.157 case UPC Case/Pack 6/16 oz. 6/16 oz. 4.500 7.090 x4.500 item Dimension (II at W a 0) 940 x 7000 x 9Ali0x 9,312 s 5875 Case Dimension L.,W x H) 14261 x 9.312 x 5875 14812 .x 7.00 lbs. Case Gross ship Weigi...ht 7,00 tbs. 111 II J.iilitll 5, lbs. 06 Case Net Ship Weight 6.00 lbs. 00 01112192 4111.1 OAT Cast Cube 0A7 48x40x5? PAM Dinvemanna i144 X AS 4 4D e7 Ail*enCheett ti-x 97 Pallet Caw 17 atm +PC les, Paw Grim ship Weight 1,324 3bs, 1.324 13 x 14 Ile x 13.x 14 High 162 Cates/Panel W 1 Guaranteed Shen Ufa -120 der 120 days No No 11 ill Kosher 85% 88% 0111192 LAND Organic Yes cats uPC Ail Natural Yes Excetken1 Source ot Protein Extedont Source dProtekl No Gee No GE% Lerre Fat tow Fat of USA USA Country Origin 6427 Date Code Format Open OPan J/129i111)11 Whs. 56 Bums. F00 Point Wttse 56 Burns, I-Earrington. DE HaMngton. DE lWs Giodal Comp, IG 0AllkIllarlit 5...or INSiArimpilF., $www5Yrinritve4 110941M1aNIORMR... /..e elaIPA anageni tirprdkowl 4fflir...01 4 himmellFodohop. www.eartitsbrot.corn AUWAMA ii...... at. Braf iriei S.ifte%-...4P oelfrim FAI f klwra i.,rraboir.wa •..0.4 pgrischi ri. ilMSISIN. Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 17 of 20 Exhibit 1 Page 115 of 121 400611*- L rat .4.1oett, :..A,0.1, A 44,, T t::.-1,, a; NEW Orwinic Mini Pancakes c==-99.: :.=r- i•-.:* ett #5, i..r.4 htif 'F'"'"'14ir, hur, Fc..ncakes 1 01 4'.4"' ini via. L.,041,4,gigkila.111% al to.,,,,,, 11117Wilk ""764"#-4*4**11116, Xi 117:4410,06, "4-4"*":40**"liit. ri 4 NiwOigaikiorii p,,, ire ilg,v,ie with organic ingrediwis grown from the Earth. no ortikial flavors, caliiiipreser', ..3s or horr.-4, 1 pesticides. They pde a perfect nutritional start to a chOd's day arveneeat fof parents, and delkiawand fu!, far childrenl Benefits: .11° rikk. .k Fat USDA Orr Cefiiiied gank lh No refined 1 vi.hole highly sugars 4.159 groin per serving 0 Kosher Fortified witl) Iron, Zinc & six B Vitornins Atlitable in Homestyle and Nueberr,1 No ortificiol flavors of preseNatives OPixrunitr- Earth's Bestt brand equity is strong. sales are $152 miMore Earth's Bes@ line d Sesame Sfreell, frozen breakfast item sales have increased 27% vs YAGO.* Sesame &reed- 91% of moms see Sesc me Street® as a brand that plarla*s healthy lifestyles for children under 5 .y..ears ()W.** Sesame Strew® Moms love, trult and value Sesame Streerk)- 2 out of 3 US preschool hornet hove Sesame Streeft products.** e) USDA. ISESAME STREO .M,VIFY.rm Nienlizt mrd. LovPunrw.mmi .641.., 6.0 51101:294. -1 '1.1 FMatg.17 ..4 \NO, iiii.1, J Nros41Trallimemidly .11141! kr.-:...71: .1111Q.la-14-'•.•••;••Th•'- Case 7:14-cv-05029-NSR Document 1-5 Filed 07/03/14 Page 18 of 20 Exhibit -1 Page 119 of 121 Check Out the iarth's t it: anidnA Diffemnce, Bbabeitru Nutrition Facts Nutrition Facts Se/1432E4m 1 nibe firocakes., Sarreie Siirs;.4 pandakes Mei I Sorlangs Per Ciattainiit ..:••••'2••• SelithitE. Pei eillM2iner•khatit Calories 70 fAtoriex ham Fat €0 '7."-7-.- Calerles 80 Calories from m VOOki Fitt 1 IMO Fal i 46741600wA 040* POC• ela0":0494.rj-.4A*: .8t 5,rfwiterfat Saturated fat ...i R••.• u9 4* .460601.0.6ra. !..:Q:.:..! D;52 cirelies***.. 4ari;•••• Them FM• e-agruar* ..;•.:;0:61crilecresois) og, WAR",li':, Tram Fat 00 -Aii*Orkal"040104agatr01ad te Mopoimeli,: tholotoolil 4401611MM4 lie4 4016fi",46* aitliage...... , niots.zoi,. 043q ••Ortiecersimako..60iMilteoirl:. Sidles 140.7.,/.1., .!i40^01i. •PZ.Ili4alkiiii. 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''ir 3. t7- :4 41;.•••..E..44.'.!i=::**: I i 'Al ea ..._:.:c 1.=.4 I I it. :4,,PA, 24., 0 i Z. •ir i' .0 :.a• Atilp Z 0 i k !:;17*:: -4.. ..i;ien..;!,.‘0.: •::=".::15:::::••:••:' t• g3:::::•„::., iii .".7111 i.:4!:;fe Vi..2:::•:.':, 1-:::••:Fs.;,:t...... : ;07 4,p„...i*t.7 :••••T .::•':.:•.rt 4:.:.:., •:.:n.::.:!;..: k.„5., .0. i.:.':i, 11"E:::% 4'•'.''::•..::::,,,..tp.::::::::::::::::::::::,..4::::::,,k:...;,,: 4 „4%. :.:".::1q= :.1::•''. ..2' 4.7: :T. i..::::.::::.:::'lZ i 1 i4f:i:1•11-4::.:4::;:.:•.::".. f.: A, .ligtj'Y''''.ii0.6:11:''.: !:!::.11.:::Yr.:i...7. i g 1 'i .E. .::".::'::'....::::::."::::::.:;]::!...1:.: :i-- V" ..74, 7, -2."...:t: /A :•E:-..':.E::::•:.:: .;;;;::::::::i::: 1 i• en 4 .4.•:/:•:•::. .:i Ti.j... -'74 ....:•.2...... :, ..'ir:__A., Case 7:14-cv-05029-NSR Document 1-6 Filed 07/03/14 Page 1 of 3 EXHIBIT 2 Our Quality Promise | EarthsBestCase 7:14-cv-05029-NSR Document 1-6 Filed 07/03/14 Page 2 of 3 3/5/13 11:59 AM Online Store Find A Store Contact Us Search: Our Mission Home Why Earth's Best Our Organic Foods Our Quality Promise Our Growers Our Organic Ingredients Our Quality Promise Earth's Best produces food with the highest degree of attention to quality and safety. What Do Parents Think What Do Doctors Think Each ingredient is tested for pesticides and potentially harmful residues. No product is released until our quality assurance department approves Healthcare Professionals laboratory results, ensuring we meet the strict standards for organic certification. Company Information Our Quality Promise Earth's Best organic infant formula contains no toxic chemicals or heavy metals. Ingestion may compromise long-term immune system development. Earth's Best organic infant cereals provide an excellent source of iron to aid early physical and neurological development and restore the iron depletion that results after birth. Earth's Best organic baby juice comes from fresh pressed, undiluted, single strength juice. We do not use juice from concentrate. Earth's Best organic produce does not expose infants to the higher level of contaminants found in conventional produce. Proportionately, babies consume up to four times the fruits and vegetables that adults consume. Earth's Best organic jarred fruits provide an excellent source vitamin C to aids the absorption of iron and help fight infections. http://www.earthsbest.com/why-earths-best/product-testing Page 1 of 2 Our Quality Promise | EarthsBestCase 7:14-cv-05029-NSR Document 1-6 Filed 07/03/14 Page 3 of 3 3/5/13 11:59 AM Stay connected with Earth's Best Home | About Us | Why Earth's Best? | Our Products | Sesame Street | Promotions & Offers | Resource Center Online Store | Find A Store | Contact Us | Careers | Privacy Policy | Mobile Site ©2012 The Hain Celestial Group Inc ™ / ©2012 Sesame Workshop. All Rights Reserved. "Sesame Workshop"®, "Sesame Street"®, and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. © 2012 Sesame Workshop. All Rights Reserved. http://www.earthsbest.com/why-earths-best/product-testing Page 2 of 2 Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 1 of 10 EXHIBIT 3 Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 2 of 10 Front Cover, 2010 Annual Report Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 3 of 10 Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 4 of 10 Back Cover, 2010 Annual Report Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 5 of 10 Front Cover, 2009 Annual Report Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 6 of 10 s 4HE (AIN #ELESTIAL 'ROUP )NC Almonds, flax seeds and rose hips—some of the many natural ingredients used in our products. We remain strong in our resolve to only market the highest quality products in compliance with our standards for ingredients and nutrition. Over the course of fiscal We expect that the impact of customers at our Fakenham facility Q year 2009, what were these achievements will increase and seen expansion of both the some of the actions taken by our operating income and free Linda McCartney® brand and Hain Celestial to deal with cash flow and position us to drive private label sales. the challenging business profitable sales growth in 2010 as We will no longer consolidate environment? we increase our competitiveness. Hain Pure Protein in our financial Faced with the highest increase Our core natural and organic statements as we now have a non- in input costs in our Company’s consumer is committed to controlling interest as a minority A history with costs over $20 million natural living, and represents over investor. We remain excited about higher than the prior year, we 60% of category dollar sales vol- our investment in Hain Pure Protein, continued our productivity initiatives ume. We therefore strengthened which should benefit from increased as our leaner operating structure our sales and marketing focus on emphasis on the more profitable improved our flexibility. these consumers and the channels antibiotic-free turkey and chicken of distribution which serve them. In the United Kingdom, we are products. With lower grain prices, This is particularly evident in the integrating the Daily Bread™ the new Kosher Valley™ line, new natural and mass market channels manufacturing operations into our customers and the transition from where we grew our distribution and Luton facility, where we are work- conventional poultry, there are product assortment. ing on gaining new customers, great opportunities in the category. AND UTILIZING THE ,ONDON SITE FOR distribution. We have gained new The A-B-Cs of Natural Some of the most common ingredients you won’t find in Hain Celestial products. A B Artificial. Lacking in natural quality, man-made. Bromates. Chemical compounds used in flours as Most commonly associated with flavor, color dough conditioners. Exposure to high amounts can be and preservatives. toxic to humans and animals. Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 7 of 10 !NNUAL 2EPORT s How has Hain Celestial products, with nutrient dense since our products will not require Q responded to the changing ingredients sustainably sourced reformulation. We recommend natural and organic market and from efficacious rainforest botanicals. consumers make natural food and needs of its consumer base? We are a major contributor to the personal care choices now, and not ACEER Foundation, one of our many consume artificial and synthetic 7E HAVE RECOGNIZED CONSUM- charitable causes, supporting rain- ingredients that may prove to be ers’ needs for savings and A forest education and sustainability harmful in the future. The “!"#Sv OF have increased promotional IN THE !MAZON natural ingredients are easy to learn. spending activities with coupons. Our products are well-represented In these economically Weight management is an issue in many of the top back-to-basics Q challenging times, what do of concern to many consumers. categories—condiments, gravies you recommend to people who A survey from the Centers for and sauces, baking supplies, are trying to decide between Disease Control and Prevention baking mixes, pasta, and dry-mix natural and organic products concluded that more than one-third prepared foods—as a recent and conventional products of Americans are obese, and survey by The Nielsen Company and why? that 16% of them are children. SHOWED THAT OF 5NITED 3TATES Obese children have higher risk Living a 100% natural life is a households began to eat at home factors for cardiovascular disease, great start for consumers to more regularly in 2009. A including high cholesterol levels and proactively manage their health. blood pressure, as well as abnormal Consumers are concerned with We have never had trans fat in our GLUCOSE INTOLERANCE 'OOD WHOLE- whether the products and packag- products. Our loyal consumers some food and exercise is the best ing they use have been sourced benefited for years by choosing our way for children to maintain a sustainably. One of our Corporate products over conventional brands, healthy weight. Conventional prod- and Social Responsibility initiatives the producers of which removed ucts with high fructose corn syrup, is to reduce our environmental trans fat after the publication of artificial flavors, colors and preser- impact across product packaging studies confirming its negative vatives, and other synthetic ingredi- and manufacturing. Working with the health effects. As we continue to ents often call out their “naturalv Rainforest Alliance, we introduced learn about the detrimental effects ingredients on front labels, lacking a certified line of Alba Botanica® of many artificial or processed the clarity of our 100% natural skin, bath and body and hair care ingredients, we are well-positioned C H Corn Syrup. High fructose corn syrup has been Hydrogenated Oils. A source of trans fat that is formed suspected as a cause of obesity and is not natural when by a chemical reaction adding hydrogen to oil. It is manufactured by a chemical process. commonly used to increase shelf life and has been linked to heart disease. D H Di-Glycerides. Mono- and di-glycerides are synthetic Hydrolyzed Soy Protein. A flavor enhancer that oils added to foods to facilitate blending and are contains MSG, unbeknownst to consumers who may predominately saturated fats. be sensitive to it. Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 8 of 10 s 4HE (AIN #ELESTIAL 'ROUP )NC products. Consumers should make value and consumer marketing. markets, continue to grow our informed purchasing decisions. We will continue our efforts to brands in the United States and expand distribution to make our Canada and turn around our We also market over 1,400 certified products more widely available. operations in Europe through the organic products, meeting the rigid same consolidation and business guidelines of the United States We have licensed the Martha development strategies that have Department of Agriculture. These Stewart® brand name for a new been proven so well for us in products are free of pesticides category for the Company with North America. and herbicides and not irradiated, natural cleaning products. We among other requirements, pro- have a new joint venture in China We have the right brands, strategy, tecting the earth for generations with Hutchison China Meditech and people. With the continued to follow. In addition, natural and Ltd., a Hutchison Whampoa Limited hard work and dedication of our organic products can have a lower company, that should increase the 2,000 employees worldwide, the environmental footprint, and con- presence of our Earth’s Best® support of our loyal customers sumers should factor this into their brand internationally and extend and consumers, the insight of our purchase decisions. the reach of our global brands. Board of Directors, and our valued business partners and shareholders, What are your plans for With our strong balance sheet we I look forward to a great 2010. Q fiscal year 2010? will look toward future acquisitions that complement our existing Sincerely, We plan to execute our strat- products and business infrastruc- egy which is focused on inno- A ture in keeping with our strategy vation, productivity, identification of synergistic growth through of new markets and opportunities acquisition and integration. for profitable growth of our current brands. We will grow our core Our objectives are sharply focused. Irwin D. Simon brand and product sales with We intend to bring A Healthy Way President, Chief Executive Officer renewed emphasis on product of Life™ to new countries and and Chairman of the Board M P Monosodium Glutamate. A chemical food additive Parabens. Commonly used in cosmetics, this chemical used as a flavor enhancer, it has been linked to preservative has been cited as a potential carcinogenic headaches and increase of asthmatic symptoms in and is banned in the European Union. some individuals. N S Nitrates/Nitrites. Commonly used as preservatives. Sodium Benzoate. A common artificial preservative that Although safe when occurring in nature, when processed may form carcinogenic compounds when combined with and added to foods, they may be harmful to health. other food ingredients. Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 9 of 10 Back Cover, 2009 Annual Report Case 7:14-cv-05029-NSR Document 1-7 Filed 07/03/14 Page 10 of 10 Front Cover, 2006 Annual Report Case 7:14-cv-05029-NSR Document 1-8 Filed 07/03/14 Page 1 of 3 EXHIBIT 4 Ca§eal7A4s64-65029-NSR Document 1-8 Filed 0701148-Paae 2 of 3 P.5 Amazon.com Order 104-8667142-7456264 https//www.amazon.com/gp/css/summary/print.html/ref=oh_pi_o06... amazoneorn Final Details far Order #104-8667142-7456264 Print this page for your records. Order Placed: August 11, 2012 Amazon.com order number: 104-8667142-7456264 Order Total: $52.64 Shipped on August 16, 2012 Items Ordered Price 2 of: Earth's Best Organic Infant Formula with Iron, DNA & ARA, 23.2 Ounce $26.32 Canister Condition: New Sold by: Arnazon.corn LLC Subtotal: $52.64 Shipping Address: Item(s) Mark Segedie Shipping & Handling: $8.06 Saver 3584 Evans Dr Super Discount: -$8.06 Sirni Valley, CA 93063 United States Total before tax: $52.64 Sales Tax: $0.00 Shipping Speed: Total for This FREE Super Saver Shipping Shipment:$52.64 Payment information Method: Payment Item(s) Subtotal: $52.64 Visa Last 0620 I digits: Shipping & Handling: $8.06 Super Saver Discount: -$8.06 Billing address Mark Segedie Total before tax: 3584 Evans Dr $52.64 Est mated tax to be collected: Simi Valley, CA 93063 $0.00 United States Grand Total:$52.64 To view the status of your order, return to Order Summary. Please note: This is not a VAT invoice. Conditions of Use I Privacy Notice 1g95-2013, Arnazon.com, Inc, or its affiliates 1 of 1 3/18/2073 2:02 PM CdecrIA€111RV-65029-NSR Document 1-8 Filed 0701148-Paae 3 of 3 P.6 Arnazon.com Order 103-4519006-1291442 https://www.amazon.comigpicssisummary1print, html/ref---oh_pia06... arnapneorn- Final Details for Order #103-4519006-1291442 Pri nt this page for your records. Order Placed: June 21, 2012 Amazon.com order number: 103-4519006-1291442 Order Total: $60.56 Shipped on June 24, 2012 Items Ordered Price 1 of: Earth's Best Organic Infant Formula with Iron, DHA & ARA, 23.2 Ounce $25.97 Canister Condton: New Sold by: Amazon.com LLC 1 of: Optimum Nutrition 100% Casein Protein, Chocolate Supreme 2 Pound $34.59 Condtion: New Sold by: Amazon.com LLC Subtotal: Shipping Address: Item(s) $60.56 & Mark Segedie Shipping Handling: $7.32 3584 Evans Dr Super Saver Discount: -$7.32 Simi Valley, CA 93063 United States Total before tax: $60.56 Sales Tax: $0.00 Shipping Speed: Total for This Shipment:560.56 FREE Super Saver Shipping Payment information Payment Method: Item(s) Subtotal: $60.56 Visa Last 0620 I digits: Shipping & Handling: $7.32 Super Saver Discount: -$7.32 Billing address Mark Segedie Total before tax: 3584 Evans Dr $60.56 Estimated tax to be collected: $0.00 Simi Valley, CA 93063 United States Grand Total:$60.56 To view the status of your order, return to Order Summary. 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