DOCSLIB.ORG

Rovio Entertainment Reports 2013 Financial Results

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Rovio Entertainment Reports 2013 Financial Results ROVIO ENTERTAINMENT REPORTS 2013 FINANCIAL RESULTS Espoo, Finland -- April 28th 2014 -- Rovio Entertainment Ltd, the creator of the globally loved Angry Birds brand, announced today its financial results for the full 2013 calendar year. Rovio´s total consolidated full-year revenue amounted to €156 million (2010: €6.5 million, 2011: €75.6 million, 2012: €152.2 million). Earnings before interest and taxes (EBIT) were €36.5 million (2010: €3.1 million, 2011: €46.9 million, 2012: €76.8 million), and net profit after tax was €26.9 million (2010: €3 million, 2011: €35.4 million, 2012: €55,5 million). “After three years of very strong growth, 2013 was a foundation-building year. We invested in new business areas, such as animation and video distribution, ventured into new business models in games, and consolidated our strong market position in consumer products licensing. With these investments we have been gearing up for the future growing markets”, said Rovio CFO Herkko Soininen. “Building on top of our games business, where we moved into free-to-play, Rovio set its foot strongly into the entertainment business. In 2013 we formed a world-class movie animation production team in Los Angeles that is already working on the first Angry Birds feature film, to be globally premiered in July 2016. In addition we built the biggest animation studio in the Nordics for the production of animated TV content, bringing to market 42 Angry Birds Toons episodes in its first year. In launching ToonsTV, we introduced new means of content delivery, with 2 billion views already. On the licensing side, we continued to push digital and physical integration”, said Mikael Hed, CEO of Rovio. 2013 was a year of milestones. First, Rovio rocked the video distribution industry by launching the innovative ToonsTV, its very own distribution channel. Rovio Stars, a third-party games publishing program was launched, publishing three exciting games throughout the year. There was also the opening of numerous Angry Birds attractions including six Activity Parks, located across Spain, Finland and China. Rovio Books produced over 100 fun titles in over 30 languages across more than 40 countries. Plus, Rovio Learning proudly presented Angry Birds Playground – an inspiring physical learning space combined with our breakthrough teaching philosophy. Strengthening foundations and opening new markets 2013 was a year of solid results, underpinned by increased investments to drive the transition to the free-to-play economy as well as to strengthen the company’s entertainment foundations. Towards the end of the year Rovio launched Angry Birds Star Wars II, which was acclaimed by fans worldwide. Soon after it launched Angry Birds Go!, Rovio’s first free-to-play and non-slingshot Angry Birds game. Both launches rolled out a wide selection of top-selling consumer products, including Hasbro TELEPODS™ and animations, while the games themselves went on to top the charts in over 150 countries. Driven by these launches, and updates to existing games, the company's gaming revenues and gaming-related advertising revenue remained strong. The main revenue sources were paid games, free-to-play virtual goods, and advertising. Rovio’s Consumer Products business continued to perform strongly, accounting for 47% of total revenue in 2013, and there was expansion of the Consumer Products line into the important Russian and Latin American markets. Rovio also started a compliance program aimed at having a positive impact on production processes and improving transparency. To match the investments made during 2013, the number of Rovio employees grew from around 500 to 800. Market and business development expectations “Future business will, for the most part, depend on how well last year’s investments perform and how our new properties delight our audiences. We are actively investing in the company to increase our capabilities for the future, and this year will see exciting new content and services coming from all our business areas”, said Herkko Soininen CFO of Rovio. “Angry Birds has exceeded 2 billion downloads so far, making it the most downloaded game brand ever. We’re creating long lasting business, and strongly believe our entertainment strategy will consolidate Rovio’s position as one of the world’s most beloved brands”, added Mikael Hed, Rovio’s CEO. Note: Rovio Entertainment Ltd’s financial statements are prepared in accordance with Finnish Accounting Standards (FAS). For more information: Press inquiries: [email protected], tel +358 400 214 526 About Rovio Entertainment Ltd. Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July, 2016.www.rovio.com.
Load more

Recommended publications
  • Angry Birds Stella Launcher by Jolla Gives a Boost to Your Android Smartphone – Available Now
    * For immediate release* Angry Birds Stella Launcher by Jolla gives a boost to your Android smartphone – available now Helsinki, Finland / Hangzhou, China – October 17, 2014 – Jolla, the mobile company from Finland, today announced the world premier of the long-awaited Jolla Launcher proudly in collaboration with Rovio Entertainment featuring an exclusive Angry Birds Stella experience. Titled ‘Angry Birds Stella Launcher by Jolla’, the new mobile application gives you quick access to exclusive Angry Birds content on Android smartphones using the intuitive multitasking user experience of Jolla’s own mobile operating system Sailfish OS. The launcher is first made available for free to download at popular Chinese Taobao and UC application stores. Further stores will be added very soon. In addition to the Jolla Launcher’s multitasking user experience, the Angry Birds Stella Launcher includes an exclusive Stella wallpaper, unique themed ringtones and unlimited, quick access to ToonsTV with a simple swipe from the home screen. Peter Vesterbacka, Mighty Eagle of Rovio comments: “Our Toons.tv has racked up more than 3 billion views and with the Angry Birds Stella Launcher all this fantastic content is just one swipe away. With Angry Birds Toons Season 2 and the Angry Birds Stella animated series just around the corner, we are delighted to offer the Angry Birds Stella Launcher to all our fans with Android devices together with Jolla, the mobile company from Finland.” Sami Pienimäki, Co-founder and Chief Marketing Officer of Jolla comments: “The Angry Birds Stella Launcher is a fantastic example of the capabilities of Jolla’s launcher as a platform for high value brands such as Rovio's Angry Birds.
    [Show full text]
  • Miptv 2020 Producers to Watch Contents
    MIPTV 2020 PRODUCERS TO WATCH CONTENTS DOC & FACTUAL 3 DRAMA / FICTION 36 FORMATS 112 KIDS & TEENS 149 DOC & FACTUAL DOC & FACTUAL PRODUCERS LISTED BY COUNTRY AUSTRIA FINLAND HUNGARY SOUTH AFRICA COLLABORATE: IDEAS & IMAGES GS FILM FILM-& FERNSEHPRODUKTION AITO MEDIA SPEAKEASY PROJECT HOMEBREW FILMS Lauren Anders Brown E.U. Erna AAlto László Józsa Jaco Loubser EMPORIUM PRODUCTIONS Gernot Stadler GIMMEYAWALLET PRODUCTIONS OKUHLE MEDIA Emma Read Phuong Chu Suominen IRELAND Pulane Boesak IMPOSSIBLE DOC & FACTUAL BELGIUM RAGGARI FILMS FELINE FILMS Adam Luria CLIN D’ŒIL Minna Dufton Jessie Fisk SPAIN WOODCUT MEDIA Hanne Phlypo BRUTAL MEDIA Matthew Gordon FRANCE JAPAN Raimon Masllorens BELGIUM COLLABORATION INC 4TH DOC & FACTUAL TAMBOURA FILMS UNITED STATES EKLEKTIK PRODUCTION Bettina Hatami Toshikazu Suzuki Xaime Barreiro CREATIVE HEIGHTS ENTERTAINMENT Tatjana Kozar Jaswant Dev Shrestha BLEU KOBALT KOREA ZONA MIXTA CANADA Florence Sala GINA DREAMS PRODUCTION Robert Fonollosa GALAXIE Sunah Kim DBCOM MEDIA SWITZERLAND Nicolas Boucher Thierry Caillibot GEDEON PROGRAMMES PERU SLASH PRODUCTION TORTUGA Jean-Christophe Liechti Adam Pajot Gendron Maya Lussier Seguin PACHA FILMS URBANIA MÉDIAS HAUTEVILLE PRODUCTIONS Luis Del Valle UNITED KINGDOM Philippe Lamarre Karina Si Ahmed POLAND ALLEYCATS ILLEGITIME DEFENSE Desmond Henderson CHINA Arnaud Xainte KIJORA FILM Anna Gawlita BIG DEAL FILMS - UNSCRIPTED DA NENG CULTURE MEDIA YUZU PRODUCTIONS Thomas Stogdon Hengyi Zhi Christian Popp PORTUGAL CHALKBOARD TV ENCOUNTER MEDIA Simon Cooper Qi Zhao PANAVIDEO Diana Nunes SHUTTER BUG STUIO（BEIJING) Hongmiao Yu GS FILM FILM-& FERNSEHPRODUKTION E.U. AUSTRIA My previous works & partners : We have produced over 70 documentaries/docu-dramas and documentary series on various topics such as human interest, history, culture and nature.
    [Show full text]
  • ANGRY BIRDS TOONS: SEASON ONE - VOLUME TWO the Angry Birds Are Back on Blu-Ray™ & DVD 2014-06-04
    Welcome Back to Piggy Island! ANGRY BIRDS TOONS: SEASON ONE - VOLUME TWO The Angry Birds are Back on Blu-ray™ & DVD 2014-06-04 Bonus Materials Include Never-Before-Seen Meet the Characters Pods and Four Behind-the-Scenes Featurettes Solna, Stockholm 2014-05-15 – The fan-favorite birds are back with more exciting animated adventures as ANGRY BIRDS TOONS: SEASON ONE - VOLUME TWO soars onto Blu-ray™ and DVD 2014-06-04 from Universal Sony Pictures Home Entertainment. Fans of all ages can join Chuck, Matilda, Red, Bomb, the Blues and Terence as they attempt to foil the sneaky scheming of the Bad Piggies in 26 entertaining episodes, incorporating more than 80 minutes of Angry Birds fun. Based on the No. 1 paid mobile app of all time, ANGRY BIRDS TOONS: SEASON ONE - VOLUME TWO is the next installment in the globally beloved Angry Birds story. The whole family will get to ride along for new adventures, as the beloved birds are brought to life. The Blu-ray and DVD each feature all-new bonus material, including more never-before-seen “Meet the Characters” pods, introducing Bomb Bird, Terrence and Chef Pig. Additional bonus features include four behind-the-scenes featurettes, taking fans through the process of bringing the characters to animated life. Synopsis: Welcome back to Piggy Island, where the Angry Birds’ survival is at stake! Join Red, Chuck, Matilda, Bomb, the Blues and Terence as they continue to hatch up schemes to foil the sneaky Bad Piggies who plot to steal their eggs. Based on one of the most popular games in history, ANGRY BIRDS TOONS: SEASON ONE - VOLUME TWO brings back fan-favorite characters for 26 more fun-filled adventures.
    [Show full text]
  • Hasbro and Rovio Enter Into Expanded Angry Birds Licensing Agreement
    June 17, 2013 Hasbro and Rovio Enter into Expanded Angry Birds Licensing Agreement The New, Expanded Agreement Makes Hasbro the Premier Toy and Game Licensee for Rovio and the Angry Birds Brand Including the Upcoming Angry Birds Go! Property PAWTUCKET, R.I. & HELSINKI--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) and Rovio Entertainment today announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go! (http://go.angrybirds.com) set to be released this year. In addition, Hasbro will continue to develop and expand their already highly successful collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm. "We are delighted to have Hasbro onboard as a key licensee," said Teemu Suila, COO, Rovio Entertainment. Commenting on the announcement, Naz Cuevas, SVP, Global Consumer Products Licensing said, "We have exciting projects lined up for 2013 and beyond, and Hasbro is the ideal preferred licensee to anchor the program, expand our retail reach and delight our fans." Angry Birds is one of the world's biggest entertainment brands. The original mobile game was launched in 2009 and remains the number one paid app of all time. Angry Birds has expanded rapidly into consumer products, publishing, and animation. In March Rovio released Angry Birds Toons, a weekly animated cartoon series distributed through Angry Birds games, TV broadcasters and on-demand networks. A full-length animated Angry Birds movie opening is also slated on July 1, 2016.
    [Show full text]
  • Present, Freelance Character Designer @ Warner Bros
    [email protected] www.luisgadea.com 778.384.7004 February 2020 - Present, Freelance Character Designer @ Warner Bros. Animation Character Development for an ( Unannounced TV show ) in development. May 2019 - Present, Freelance Character Designer @ Dreamworks TV. Character Designer for an ( Unannounced TV show ) in development. August 2019 - October 2019, Freelance Character Designer @ Netflix Animation. Character Designer for an ( Unannounced Feature Film ) in development. July 2019 - August 2029, Freelance Character Designer @ Illumination Entertainment. Character Design work for an ( Unannounced Feature Film) in development. December 2017 - April 2019, Character Designer @ Stellar Creative Lab. Character Designer on several projects at the studio: development with Dreamworks Animation TV, short film Golden Age and others. February 2017 - October 2017, Character Designer @ Animal Logic. Character Designer ( The Lego Movie Sequel ). January 2014 - October 2016, Character Designer @ Rovio Animation Co. Character Designer ( The Angry Birds Movie). ​ June - July 2015, Animation Supervisor @ Rovio Animation Co. Animation Supervisor ( 2D Mighty Eagle Sequence from The Angry Birds Movie). October 2016 - February 2017, Freelance Character Designer @ Atomic Cartoons. Character Designer ( Super Dino ). Lead Character Designer ( Legend of Hallowaiin ). ​ November 2013 - January 2014, Animation Supervisor @ Atomic Cartoons. Animation Supervisor (Rocket Monkeys Season 2). ​ September 2013 - November 2013, Animator @ Atomic Cartoons. Animator ( Angry Birds Toons). ​ July 2013 - September 2013, Clean Up - Inbetweener @ Plan B Production House. Clean Up/ Inbetweener Artist ( The Prophet Feature Film). ​ November 2012 - July 2013, Storyboard @ Atomic Cartoons. Storyboard Clean Up/ Revisionist (Marvel Avengers Assemble Season 1). April 2012 - November 2012, Animator @ Atomic Cartoons. Animator ( Rocket Monkeys Season 1). ​ January 2008 - October 2010, 2D/3D Animator/ Character Designer @ Martestudio. 2D/3D Animator and Character Designer for TV commercials.
    [Show full text]
  • Uncovering the Corporate Brand Identity: a Qualitative Study of Rovio Entertainment
    Lund School of Economics and Management Department of Business Administration BUSN39 – Business Administration: Global Marketing Master Thesis – MSc Business and Economics in International Marketing & Brand Management Spring 2014 Uncovering the Corporate Brand Identity: A qualitative study of Rovio Entertainment Authors: Gabriele Di Napoli Thomas Koponen Supervisor: Clara Gustafsson Di Napoli and Koponen Acknowledgments We would like to acknowledge a few people who have contributed greatly to our Masters thesis. They have facilitated the completion of this Master thesis and provided us with guidance, knowledge and support throughout the process. First, we would like to thank Rovio Entertainment and all the respondents who have given us their time and commitment to understand the company and to successfully complete our thesis. Second, we would like to thank our supervisor Clara Gustafsson for her advice and useful insights regarding the thesis writing process. Finally, a special thank you goes out to our families. Your continuous love and support means the world to us. We would not be here, if it were not for you and your sacrifices. Thank you. 24th of May 2014, Lund ______________________ ______________________ Gabriele Di Napoli Thomas Koponen 1 Di Napoli and Koponen Abstract Title: Uncovering the Corporate Brand Identity: A Case Study on Rovio Entertainment Date of the Seminar: 2014-06-02 Course: BUSN39 - Global Marketing Authors: Gabriele Di Napoli and Thomas Koponen Supervisor: Clara Gustafsson Keywords: product brand identity, corporate brand, corporate brand identity, corporate brand building functions, SME growth, strategic brand management. Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages.
    [Show full text]
  • MAY 2014 VOLUME 17 NUMBER 2 the Most Comprehensive Guide to the World's Largest Licensors, Which Represent $251.8
    MAY 2014 VOLUME 17 NUMBER 2 ® TOP GLOBAL LICENSORS The most comprehensive guide to the world’s largest licensors, Sponsored by which represent $251.8 billion in retail sales of licensed merchandise worldwide, the Top 150 Global Licensors report provides retail sales data and trends for licensors in the entertainment, sports, apparel, corporate brands, art and non-prof t sectors. magentablackcyanyellow ES435575_lic0514_T1.pgs 05.07.2014 06:13 ADV Can licensing revenue slip away? Yes, it happens often! Savvy brand managers understand that intellectual property possesses great value and generates signifcant licensing revenue. This vital asset deserves proactive protection so revenues - and profts - don’t slip away. EisnerAmper’s highly qualifed and experienced professionals work with the licensing community to prevent revenue slippage, provide business intelligence and protect copyrights, brands and trademarks. We help licensors hold on to their revenues and profts. Read more about royalty compliance at : EisnerAmper.com/RoyaltyAudit Let’s get down to business.® eisneramper.com 212.891.4086 Lewis Stark [email protected] magentablackcyanyellow ES434713_LIC0514_T2_FP.pgs 05.05.2014 21:03 ADV TOP GLOBAL TOP LICENSORS GLOBAL LICENSORS This report is the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide. The Top 150 Global Licensors report provides retail sales data and trends for licensors in the entertainment, sports, apparel, corporate brands, art and non-profit sectors. By Tony Lisanti he Top 150 Global Licensors accounted for There are several familiar licensors that are ■ Meredith, which joined the Top 150 last $251.8 billion in retail sales of licensed no longer individually broken out within the year for the first time at No.
    [Show full text]
  • Price DG.Pdf
    Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students DG Price orcid.org/0000-0003-4669-8072 Thesis accepted in fulfilment of the requirements for the degree Doctor of Philosophy in Marketing Management at the North-West University Promoter: Dr C Synodinos Co-promoter: Prof AL Bevan-Dye Graduation: April 2019 Student number: 23403802 DECLARATION I, DG Price, declare that MODELLING THE ANTECEDENTS OF MOBILE GAMING BRAND LOYALTY AMONGST GENERATION Y students is my own work and that all the sources I have used or quoted have been indicated and acknowledged by means of complete references and that this thesis has not previously been submitted for a degree at any other university. Signature: Date: i ETHICAL CLEARANCE ii LETTER FROM THE LANGUAGE EDITOR iii ACKNOWLEDGEMENTS The first word of acknowledgement is to Jesus Christ, my Lord and Saviour who blesses me with love, strength and guidance. Without whom none of this would have been possible. A special word of thanks to the following persons who have supported and assisted me in completing this study: • To my wife, Kirstin Price, for her unconditional love, always encouraging me to exceed expectations, and constantly supporting me in everything that I do. • To my angel in heaven, Carol de la Rey, who shaped me into the man I am today and for always encouraging me to dream big. • To my parents, Kim Breed and James Price, and my parents-in-law, Mike and Linda Theron, for their ongoing guidance, love and encouragement. • To my immediate family, Attie de la Rey, Dorothy Espin, Erin Price, Ruhan Breed and Jackie Price for their love, encouragement and patience.
    [Show full text]
  • Christopher Sadler 51 Springfield Avenue • Bristol • BS7 9QS
    Christopher Sadler 51 Springfield Avenue • Bristol • BS7 9QS MOBILE +44 (0)7976 716212 • E-MAIL [email protected] WEB uk.linkedin.com/in/cjsadler • vimeo.com/csadler PROFILE I am a director, animator and writer with over twenty years experience in the film and television industry. I have extensive experience in directing animation and pre/post production for stop frame, 2D and CGI animated series. I have series-directed a multi-award winning stop frame series and developed a high budget movie series spin-off in CGI. I have worked as a stop frame character animator at the highest level on several award-winning movie projects. I also have writing, story editing and storyboarding credits, as well as a basic knowledge of Maya, with experience in facial animation for RP on a feature film project. REFERENCES “Chris Sadler is an extremely talented, creative and imaginative director of stop- motion animation. He is also - and I don't say this lightly - one of the finest stop- motion animators in the world. He has an amazing gift for performance, characterisation and humour. He was one of my key animators - 'key' in every sense - on The Pirates! and he delivered some of the best animation in a movie which is distinguished by great animation. What can I tell you? Chris rules.” Peter Lord, director. Aardman Animations. July 3, 2012. (More references available upon request.) 51 Springfield Avenue • Horfield, Bristol • BS7 9QS • MOB +44 (0)7976 716212 • E-MAIL [email protected] EXPERIENCE Freelance Writer Dec 2015 + Writer/script consultant for new series in development.
    [Show full text]
  • Rovio's Fall 2014 Catalog
    Dear Friends, Stories are essential to the human experience, and really great stories stay with you for a lifetime. They inspire, uplift, engage, and delight. There is no better way to discover the joys of storytelling than through books and the simple pleasure of reading. Books filled with wonderful characters, clever plots, and charming illustrations are the best kind. They are the ones you revisit day after day, year after year. I’m thrilled to present the Rovio Books Fall 2014 Catalog, full of great stories and characters. The diversity of these titles celebrates both our new and familiar characters, while also focusing on inspiring our fans with our unique mix of learning and sense of fun. We’re really passionate about storytelling, and extremely proud of the books on our Fall list. Because who doesn’t love a great story? With warmest regards, please check Laura Nevanlinna the full catalog: Publishing Director Rovio Books www.rovio.com Entertain. Inspire. Educate. products books usually you can’t have everything in a picture in focus. if the closest things are in focus, things farther away will be blurry. Stella gets her chance to shine with some new friends in an exciting new world of endearing characters. Stella and her friends aren’t afraid to be themselves, and sometimes their individuality and passions lead to clashes and misunderstandings – just like in real life! However, they always eventually pull together to find creative solutions to their problems. For this flock, anything is possible since they all share a common purpose: • Angry Birds protecting their friendship and the beautiful • The popular Stella game launch environment of Golden Island.
    [Show full text]
  • New Content from Animation Producers in Finland Finnanimation
    FINNISH ANIMATION NEW CONTENT FROM ANIMATION PRODUCERS IN FINLAND FINNANIMATION FINNANIMATION is a network Please contact: of Finnish animation producers. Executive Director We organize promotional events globally. In Finland we provide LIISA VÄHÄKYLÄ tel. +358 400 997 266 support in international matters [email protected] ANIMATION for our members, which are production companies of different sizes, around 40 in total. PRODUCTIONS Finnanimation is supported by the Finland Ministry of BY FINNISH PRODUCERS Education and Culture. ANGRY BIRDS STELLA Stella – the fierce and feisty bird from Angry Birds – joins her best friends for fun new adventures! Together they explore, rock out and laugh..a lot! But just like in any friendship, strong personalities can sometimes clash. The important thing is that they always make up in the end..or do they? GENRE: ADVENTURE, COMEDY, DRAMA TARGET AUDIENCE: KIDS 7-10, FAMILIES FORMAT: 13 X 6’00” / SEASON, CGI ANIMATION LANGUGE: NON-DIALOGUE STATUS: SEASON 1 PREMIERED NOV. 2014 SEASON 2 PREMIERED OCT. 2015 PRODUCTION: ROVIO ENTERTAINMENT LTD. DISTRIBUTION: CAKE ENTERTAINMENT CONTACT: [email protected] GIGGLEBUG “Laughter is infectious, and never more so than in the case of Gigglebug” - The Guardian Everyone knows someone with a special laugh -- and Gigglebug’s is one of the greatest ever. Gigglebug’s breakthrough apps have topped pre-school charts in 34 countries and clocked over 800,000 downloads. The 360-degree brand now encompasses audio books, music, apps and a TV-series. Rights for the TV
    [Show full text]
  • Rovio Overview in Numbers
    FC_Angry Birds 2016.indd 1 22/09/2016 10:22 BRANDROVIO OVERVIEW IN NUMBERS Rovio in numbers $347M FOR THE ANGRY BIRDS MOVIE AT THE BOX OFFICE (AND COUNTING) 6B TOONSTV #1 VIDEO VIEWS IN 52 26M 2B COUNTRIES FACEBOOK YOUTUBE FOR ANGRY FOLLOWERS VIEWS BIRDS MOVIE 300 OVER 300 3.5B LICENSEES 130 GAME DOWNLOADS SINCE 2009 130 PROMOTION PARTNERS 480M GAME DOWNLOADS IN 2015 IFC_Rovio In Numbers_new.indd 4 22/09/2016 10:35 INTRO 01 From game to franchise hen Rovio launched its 52nd game in December 2009, we had no way of knowing at the time that a mere six and a half years later, we Wwould see that game’s origin story being told as a blockbuster 3D animated film, shown on movie screens all around the world and reaching No. 1 at the box ofce in 52 countries. But we did know something: that these oddly compelling fowl balls and the world they inhabited were vivid enough to thrive anywhere, not just in their native habitat on your smartphone screen. That’s why we called the game “Angry Birds” and not, say, “Slingshot.” From the beginning, these characters and their motivation – why so angry? – mattered. A universe was hatching. It was this passion for character and storytelling that eventually enabled Rovio to branch out into publishing, consumer products, animation and more. Today, with the global success of The Angry Birds Movie, I think we can fairly say that we have arrived as a fully-fedged entertainment house. We are overfowing with ideas and stories – and not just in the Angry Birds universe.
    [Show full text]