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Business Leader BusinessBusiness LeaderLeader EconomicEconomic DevelopmentDevelopment forfor thethe RegionsRegions ofof LosLos AngelesAngeles CountyCounty www.LAEDC.org Los Angeles County Economic Development Corporation Winter 2008-2009 VERNON & SANTA CLARITA WIN TOP HONORS In This Issue: Rick Caruso, Walt Disney Company also honored at the Eddy Awards® • WTCA L.A.-Long Beach’s Virtual Trade Mission • Updates from L.A. PLAN • VerdeXchange Green Conference • LAEDC forms new Green Task Force • Strategic Plan for L.A. Economy City of Vernon Mayor Leonis Malburg; honorees Rick Caruso, CEO of Caruso Affiliated, and Anne Sweeney, ABC • Eddy Awards Highlights Television Group President; and City of Santa Clarita Councilmember Laurie Ender. FOR FULL COVERAGE AND PHOTO HIGHLIGHTS, TURN TO PAGE 6. A Brighter Vision for Los Angeles County LAEDC and Environmental Defense collaborate on traffic solutions Los Angeles County has break the gridlock. The long been an attractive program will do this in destination for a variety two steps. of industries ranging First, the LAEDC, EDF, from entertainment to and a diverse group of manufacturing creating advisors drawn from key FIND OUT MORE ABOUT multiple paths for leaders in the private, THE CHALLENGES AND employment. The nonprofit, and region’s quality of life has government sectors, will OPPORTUNITIES also played a role in collaboratively develop a FOR 2009 attracting a large pool of strategic game plan for at qualified workers to the transportation future these employment that will include a list of LAEDC 2009-2010 sectors. and health impact as a drain on achievable initiatives to the region’s livability. get L.A. County to a cleaner, ECONOMIC FORECAST However, L.A. County’s traffic more productive, and more & INDUSTRY OUTLOOK congestion has reached a In an effort to identify solutions mobile future. FEBRUARY 18 crescendo. Business leaders for L.A. County’s traffic issues, routinely point to this as a the LAEDC, together with the The game plan will be drawn LA MARRIOTT DOWNTOWN hurdle for attracting and keeping Environmental Defense Fund with the agreement that See page 3 for more details. talent, and environmental and (EDF), is creating a two-phase economic strength, environmental health advocates point to traffic program, Vision Los Angeles, congestion and its environmental designed to find a consensus to (Continued on page 3) Virtual Trade Mission: Brisbane WTCA L.A. Long Beach and Deloitte facilitated a video teleconference between Brisbane, L.A. ports Leveraging technology to build business information regarding environmental the benefit of fostering green technologies in relationships was demonstrated in November standards and economic opportunities their local communities. 2008 at a video teleconference between the available as a result of the “greening” of ports of Brisbane, Australia, and Los Angeles these ports. The WTCA L.A.-Long Beach intends to use this and their respective business communities, video conference format to launch several hosted by the World Trade Center Association The Port of Los Angeles’ delegation included more “virtual trade missions” during 2009. Los Angeles-Long Beach, and Deloitte Economic Development Director Ralph Hicks The cooperation of LAEDC members such as Services LP. and other senior Port of Los Angeles officials. Deloitte, enables the WTCA L.A.-Long Beach Both delegations included major engineering to utilize their state-of-the-art video Held in Deloitte’s downtown Los Angeles companies, port consultants, environmental conference facility as an effective vehicle to video teleconferencing center, the meeting technology firms, and other companies expand local exports and foreign investment was one in a series of pilots between the seeking opportunities for business with both opportunities in a global market. WTCA L.A.-Long Beach and Deloitte to ports. effectively use advanced technology to WTCA L.A.-Long Beach would like to thank provide greater access to the international Both ports discussed their significant impact Don Carkeek, Deloitte Firm Director, Business business community, with a focus on on the economic vitality of their communities, Development, and LAEDC board member for expanding trade and investment. and emphasized that growth has to be partnering with them on this effort. sustainable. Both ports are negotiating Co-hosted by Peter Beattie, the Queensland leases with tenants that contain Visit www.wtca-lalb.org for more information Commissioner for the Americas, and Vance environmental clauses; are mandating the about the World Trade Center Association Los Baugham, President of the WTCA L.A.-Long use of strict environmental standards with Angeles-Long Beach. Beach, the meeting was planned to share any port expansion or development; and see Mapping The Future of Public/Private Development L.A. PLAN is working closely with County Regional Planning on several projects The prospects for 2009 may be clouded for Recently, L.A. PLAN completed an This mapping project is a catalyst toward some, but for L.A. PLAN the future is bright. industrial land inventory on behalf of Los inter-governmental collaborations to better Angeles County Regional Planning. utilize publicly owned real estate with the L.A. PLAN (Los Angeles County Public Recommendations for future land use possibility of creating new sources of Landowners Assistance Network), a were provided as part of this survey. The revenue for local governments and new subsidiary of the LAEDC, has spent 2008 survey will be used in conjunction with the jobs for local residents. reaching out to Los Angeles County newly drafted Los Angeles County General officials and to the many cities and school Plan, for which the LAEDC assisted in L.A. PLAN is dedicated to furthering the districts within the County to spread its crafting the new Economic Development LAEDC’s mission of job attraction and message of generating economic growth element. retention by generating economic growth through development of publicly-owned through development of publicly-owned properties. Also, in conjunction with Los Angeles properties in the 88 cities and the more County Regional Planning and others, L.A. than 100 unincorporated communities As a land constrained region in the middle PLAN is working on providing a first of its located within Los Angeles County. of one of the most dynamic economies in kind map of all of the publicly-owned real the world, public/private real estate estate in Los Angeles County. This map will To learn more about L.A. PLAN, visit development is a viable way to provide provide a snapshot of properties owned by www.laedc.org/laplan or contact Rob employment and revitalization of under the federal, state and local governments, Gilmore, President, at (213) 236-4856. utilized land for the public good. within the County. 2 LAEDC Business Leader - Winter 2008-2009 2009-202009-201100 ECONOMICECONOMIC FORECFORECASASTT && INDUSINDUSTRYTRY OUTLOUTLOOKOOK FEBRUARY 18 • 7:00-1:00-10:30 A.M..M. •• LALA MARRIOMARRIOTT DOWNTOWN REGISTER TODAY! EARLY BIRD RATE THROUGH FEB. 6 : WWW.LAEDC.ORG/FORECAST GENERAL PUBLIC COOPERATING ORGANIZATIONS Individual : $75 / $100 after Feb. 6 Individual : $50 / $65 after Feb. 6 Table of 10 : $650 / $800 after Feb. 6 Table of 10 : $400 / $550 after Feb. 6 LAEDC Members Complimentary (1 per company) RSVP directly to Oakley Boren at [email protected]. CHALLENGES AND OPPORTUNITIES FOR 2009 Panel I : Industry SectorsPRESENTING SPONSOR: Panel II : Economic Outlook SAM KYEI ROBERT A. KLEINHENZ, Chief Economist PH.D. BNSF Railway Deputy Chief Economist California Association of Realtors BRIAN LOWRY JACK KYSER Chief TV Critic EVENT SPONSORS: Founding Economist Variety Kyser Center for Economic Research LAEDC MARK S. LIBERMAN TIM RANSDELL President & CEO Executive Director LA INC. The Los Angeles The California Institute for Convention and Visitors Federal Policy Research Bureau MEDIA PARTNERS: KNX 1070 MICHAEL NIEMIRA LOS ANGELES TIMES NANCY D. SIDHU, PH.D. Chief Economist LOS ANGELES DAILY NEWS Chief Economist International Council of LOS ANGELES DOWNTOWN NEWS Kyser Center for Shopping Centers BUSINESS LIFE MAGAZINE Economic Research SAN MARINO TRIBUNE LAEDC VISION LOS ANGELES hopes to introduce this plan and the demand and solutions will serve as models for (Continued from page 1) to implement it into the next gubernatorial addressing transportation and related issues election debate, the federal transportation in cities around the state, nation and the quality, and social equity are mutually act reauthorization debate, and the effort to globe,” said LAEDC President & CEO Bill achievable, intertwined and necessary. The meet new goals set by the state’s greenhouse Allen. collaboration will rely on a team of renowned gas reduction requirements through AB 32 transportation, housing and economic implementation. “I am confident that this group of assembled consultants to help develop this plan. thought leaders will deliver a consensus plan Ultimately, Vision Los Angeles is an initiative with very practicable, effective and Second, the project will use this consensus designed to generate movement. It will achievable proposals that will strengthen the plan as the centerpiece of a multi-year media identify and implement innovative solutions economy, tangibly improve the environment, and policy campaign to get and apply the that at-once respect the economy, reduce the greenhouse gas emissions and resources the region needs to implement the environment and equity. other air pollution associated with
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