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MEDIA KIT 2016

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Demographics & Readership Palisadian-Post 22 Pages

Serving the Community Since 1928 in the Annual Thursday, October 29, 2015 Creep Your Crypt Contest

Voting is underway for the Paliasdian-Post’s ◆ Pacific Palisades, Halloween home decorating contest sponsored by Gibson International. Take a look at the creepy crypts on pages 15 and 16 and visit palipost.com to vote for Caruso Holds Impromptu Town your favorites. Voting is open through midnight Oct. 31. Prizes will be awarded Economic Profile in three categories: Creepiest Crypt, Best Theme and2nd DIY-Originality. Annual Creep Winners Your Crypt will receive $500 in great prizes from Beachy Cream, Café Vida, Claudia Ross, Discovery Cube, Flash Gallery, Frankie’s on the Park, Goorus Yoga, ICE at San- Hall Meeting at Farmer’s Market ta Monica/Winterlit, isarose, Long Beach Aquarium, Modo Mio, Pearl Dragon, By FRANCES SHARPE Philips French Cleaners, Power Pilates with Emma, Sam’s by the Beach, Sweet Editor-in-Chief Rose Creamery, The Grammy Museum and Vivian’s Boutique. $1.50 eveloper Happy voting and Happy Halloween! prised residentsRick Caruso by spend sur- talkingD toing people about about half Caruso an hourAf - filiated’s proposed Palisades Vil- lage project while at the Palisades Farmer’s Market on Sunday, Oct. - Per Capita Income in the Palisades $93,473 25. Many passersby who noticed Venue/Time Change the developer in their midst stopped to shake his hand and tell him how for Oct. 29 Meeting eager they are for the project to get started. with Michael Lyle, a resident for Rick Caruso, founder nearly 20 years, told Caruso the and CEO of Caruso Affili- Palisades commercial area had ated, will be meeting with been “dead” for too long. “You go the Village Project Land Use out at 7 p.m. and there’s nothing,” Committee, a sub-commit- Median Household Income in the Palisades $168,008 he said. tee of the Pacific Palisades Palisadians have expressed concern about a sticky substance found Of the proposed project, Lyle Community Council on in some mailboxes in the community. Former Palisades Postmaster added, “I’m for it. I’m just glad Thursday, Oct. 29 from 6:30- Charles Hearne says it could be the work of thieves. you’re doing it.” 8:30 p.m. at the Palisades Many other farmer’s market Charter High School large shoppers echoed the sentiment. gym to discuss the Palisades Caruso told the crowd of Village project. The commu- more than a dozen who had gath nity is invited. Mailbox Issue Gets Sticky ered around him that his firm has Rich Schmitt/Staff Photographer Rick Caruso (left) talks to residents about the project By DAYNA DRUM received thousands of comments on Sunday, Oct. 25 at the Palisades Farmer’s Market. In addition to bringing in new Median Household Income in County $56,266 Reporter from residents, the vast majority of - unique shops, Caruso revealed, them in support of the project. side of Swarthmore and a number “We want to bring back Mayber alisadians trying to use the the past year and a half, Hearne Caruso Affiliated’s Palisades of storefronts on Sunset between ry Village encompasses a 3.17 acre and Mayberry wants to come blue drop-off mailboxes on the told the Post. In response to the Swarthmore and Monument. back.” sideP of the street might encounter property, including the storefronts problem, the boxes were modi Photo: Frances Sharpe - a stickier-than-usual situation. on the south side of Swarthmore Curiosity about the proposed questions that hundreds of resi The Swarthmore Avenue com fied so thieves are unable to fish Palisades Village seems to have fort food café, which had been between Sunset and Monument, the dents have also posed to the Pali- In a letter submitted to the the letters out, but this does not reached a fevered pitch, and the serving the community since 2008, editor in the Palisadian-Post parking lot behind those buildings, sadian-Post: stop individuals from still trying, number of questions directed at the closed its doors on Feb. 14 to the - - most of the storefronts on the north and-pop shops as opposed to chain Palisadian developer at the farmer’s market “Will there be mom- - disappointment of many residents. Hearne said. stores?” expressed concernWarren over findingCereghino was representative of the commu Many would welcome back the lo a sticky substance on the inside The Palisades Post Office , is aware of the problem and has nity’s interest. Caruso responded, reiterating cal favorite. Median Home Value in the Palisades $2,115,800 tray of a mailbox, where he found what he has said at several com a maintenance team respond- One passerby asked one of the munity meetings and in interviews “Bentons and Maison Giraud a piece of mail already caught in would like to stay as well,” he add ing three or four times a week - with the - the trap. ed. to issues that are reported, said ‘unique’ retailersPost: and restaurants as “Citizens using mailboxes in “We’re looking for - Yavonne Smith, opposed to chains.” While the majority of residents the Palisades need to know that the have rallied behind the project, a - substance is in many of our This method officeris widely in charge.used The Power of Orange across the country, Smith said, and few Palisadians have expressed boxes and that they need to make some cities have even removed some concerns about certain as sure their mail the street mailboxes entirely. of the box,”mail Cereghino wrote. - (Continued on page 5) gets to the bottom Fishing has been a common Previous Palisades postmaster method of identity theft for a long - Charles Hearne (Hearne moved Net Worth per Household in the Palisades* $1,342,920 time, but has only recently been to the Culver City Post Office introduced in the Palisades. in June) explained that thieves will place a strip of this sticky While there does not appear to be too much of a risk due to the substance, which he referred to tamper-proof boxes, occasional- as “glue sticks,” on the inside of ly an attempt will be successful, mailboxes to catch incoming mail Hearne said. and retrieve identity information. Smith warns mail patrons to This method is known as be cautious and to make sure their “Fishing.” letters make it all the way down to Fishing has been an ongo the bottom of the box. Total Household Retail Spending in the Palisades Trade Area $198,147,000 ing issue in the Palisades for Residents can also bring their mail to the drop-off boxes inside - the post office if they feel safer doing that. Anyone who notices sus- picious activity or some of the sticky substance in the mailbox es is encouraged to call the U.S. Postal Inspection Service at 877- Median Disposable Annual Income of Palisades Residents $112,729 876-2455 from 8 a.m. to 4:30 p.m. - Players and coaches in the Palisades High boys basketball program wore orange to practice on Wednesday in support of PACER’s National Anti-Bullying Day. Orange is the official color of the cause and Dolphins players were required to write two essays, one to their LADWP Respondsparents and one to their coaches, aboutto how toRecent confront and prevent bullying Power on campus and in society. Outages By ALEXANDRIA BORDAS Reporter

etween the months of July of the September outages. and October of this year ap proximatelyB 34,558 Los Angeles As 2015 is on its way to be ing the hottest year ever recorded, Department of Water and Power heat waves are one of a number of (LADWP) customers experi equipment—over half of LAD *Total household wealth minus debt, secured and unsecured, based on the Survey of Income and Program Participation, U.S. Bureau of the Census - factors contributing to the sporad enced power outages. - WP’s 320,000 poles are at least ic and at times hours-long power 60 years old. LADWP is aware Rich Schmitt/Staff Photographer In Pacific Palisades alone, outages, according to LADWP. the Palisades has experienced a some 3,500 residents in Marquez - - dates. Knolls and the lower Highlands Carol Tucker from LAD - high number of outages over the WP Communications said the endured two major blackouts and past few months and apologized According to a fact sheet by population growth and new de LADWP, typical residential cus many more in other neighbor to the community in a letter to the velopments in LA, including the tomers will see an average in- hoods experienced intermittent - Post on Oct. 21. area and has since been upgraded Data Sources: U.S. Census Bureau and Pacific Palisades Chamber of Commerce addition of extraneous upgrades crease on their water and power outages in September. several times, well over its origi such as home theaters popular in “In order to further improve bill of $4.75 per month from 2016 - power reliability, LADWP is - nally planned expansion capabil These statistics prompt a lin - the Palisades, are also placing a through 2020, costing an addi gering question: “Why oh why oh planning to replace five additional ity. heavier load on existing facilities. tional $57 annually. These rates high-voltage underground cables why do these power outages keep could fluctuate depending on res LADWP officials said if a - on occurring?” asked Tramonto “In some cases, even equip supplying power to your neigh second distributing station, or - - ment that is not old needs upgrad idents who may be low or high- - resident borhood,” said Andrew Kendall, ing to handle the growth of energy use customers. letter to theDouglas editor Beardsleefollowing onein a LADWP Executive Director of (Continued on page 5) use,” Tucker said in a statement to - Operations, in a letter submitted These measures may not be - the Palisadian-Post. - enough to keep the Palisades - to the Post on Oct. 21. powered. Other factors to blame include THIS WEEK iN heavy rains, wind and outdated LADWP has also presented a five-year water and power rate A 2013 article in the Post re ported the Palisades is currently proposal to replace aging infra served by only one distributing structure citywide and to meet PALI LIFE station (DS-29), which was built power and water supply man - Creep Your Crypt in 1936 at the corner of Sunset Contest Homes - Boulevard and Via de la Paz. This distribution station was built to (page 15) - power 300 to 500 homes in the Janet Leahy: Wise Woman Writing for Mad Men Specifications & Deadlines (page 18) The PALISADIAN-POST is published and distributed every Thursday. Deadlines for Display Ad Copy and Proof Ad Copy are Wednesday at 12 noon the week preceding publication (8 days prior to publication). Final proof return is Friday at 12 noon the week preceding publication (6 days prior to publication). Advertisers without an approved credit application must provide full payment in advance. Credit cards are subject to a 2.5% surcharge. Cancellation must be received by 9 a.m. on the Friday prior to the publication date or charges will be incurred. Advertising ordered, typeset and cancelled before publication will be charged $75 per hour for composition. Proof alterations which represent substantial changes from original layout will be charged $75 per hour. The PALISADIAN-POST is liable for errors only when it fails to correct errors plainly marked by the advertiser on a proof returned by the deadline of Friday at 12 noon the week preceding publication (6 days prior to publication). In this rare occurrence, client is entitled to another run of the advertisement for no additional charge. There are no refunds. Display advertising set to resemble reading matter will be labeled “advertisement.” The PALISADIAN-POST reserves the right to reject any form of advertising and amend all rates, including contracts with notice in writing. MEDIA KIT 2016

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Palisadian-Post Pali EXCELLENT ADVENTURE!Thursday, Octoberl 8, 2015 pOLITICAL aDVERTISING rEQUIREMENTS Two Palisadians With a ’68 Corvette Convertible Retrace America’s Original Highwayife By MICHAEL AUSHENKER

Contributing Writer Call it their Great American Dream. $1.50 Steve Heineman, a retired Santa Monica Police Department (SMPD) Lieutenant and a Pacific Pali one of his vintage cars—a ’66 Corvette—to the Pe Page 13 Serving the Community Since 1928 sades resident for more than 20 years, and real estate tersen Automotive Museum in Mid-City in 2013, on developer the occasion of the 60th anniversary of the Corvette. iera for moreLarry than Wheat 25 years,, who have has only lived known in the eachRiv Palisadian-Post◆ Pacific Palisades, California Meanwhile, Wheat’s youngest daughter Sar other four years. ah was heading back to the University of Chicago. - Surfing eBay, Wheat had found and purchased a 1968 - Thursday, November 26, 2015 However, it didn’t take these Palisadian pals long After fueling up on breakfast in downtown Chi to figure out that they shared a common all-Ameri Corvette C3 that he was going to have shipped back cago, the pair gassed up their ’68 Corvette and hit the - can wish-list experience: traveling cross-country on to the Palisades. However, he gleaned a better idea: road. 22 Pages Route 66 in a convertible with the top down. Why not accompany Sarah to Chicago and then drive - Political advertisers run at open rate. Federal, State, and City Staying at a succession of Days Inn and Comfort “It was a bucket list thing for me,” Wheat said. the car home with the top down across Route 66? Inn motel rooms, the two made some memorable stops, - Caruso Offers New Project Details The man Wheat affectionately calls “Heiney” ad Sarah’s school return was pushed back, but by including the Chain of Rocks Bridge along the north $72, 72-oz. steak (plus free shrimp, baked potato and - mitted, “I’m not an auto guy at all. I grew up in New the time June rolled around, the timing was perfect ern side of St. Louis, Missouri; a custard place outside roll on the side) is absolutely free if you can chow it York City. I got my license at 26 years old.” for the retired cop and the developer to hit the open St. Louis; and the Wigwam Motel in Tucumcari, New down within an hour. Even so, he added, “It was something I always road. Retired since 2012 after a 27-year career with Mexico, where each room is a wigwam, Wheat said. thought of doing with my Dad.” Heineman was game.

NEWS UPDATES at Community Council Meeting the SMPD, Heineman also had a seasonal break from - Along the road, Heineman hit an antique store in “He was the only one who was doing it,” Wheat This summer, when Heineman’s youngest daugh his role as assistant coach for the Palisades Charter Carthage, Missouri, and picked up a stuffed Hambur - remembered. By FRANCES SHARPE ter’s trip to college back East got delayed and Heine High School baseball program. glar toy that became their “mascot,” Wheat recalled, man had a car to transport back to Los Angeles, the Unfortunately, Heineman’s steak wasn’t free. LAPD Arrests “The Beast” - Editor-in-Chief Even though Heineman and Wheat had not laughing. regulations apply. Advertising placed by a committee must - opportunity arose to traverse America and see the known each other for long, they sensed they would “He ate 54 ounces. I had ribs and I sat at the table,” Marquez Place on Tues Rick Caruso de While in Carthage, the pair saw a movie (“Mission Wheat said. Alfred De La Garza, who refers to himself as “The Beast,” was eveloper United States in much the same fashion as millions of be compatible road trip pals, especially driving the Impossible: Rogue Nation”) at the Route 66 Drive-In. - - By the time the pair plowed through New Mexico arrested for assault with a deadly weapon at livered some new nuggets Americans began doing nearly a century ago. ’68 Corvette convertible across half a dozen states. - and reached Lake Havasu City in Arizona, tempera of information about his- - Then the trip hit a snag: Wheat’s recent purchase day, Nov. 24 after allegedly attacking another homeless man. “With the top down, I gotta find somebody who needed its entire radiator replaced. tures were in the 100s. Caltrans spent hours excavating- Garza’s encampment in the hill Dproposed Palisades Village proj is sturdy,” Wheat said. So he asked the retired po “We spent three days in Clinton, Oklahoma,” “Now up in Flagstaff it was nice,” Wheat said, side along Pacific Coast High ect at a special Pacific Palisades WARMINg Up… lice lieutenant, ‘What do Wheat recalled of waiting around for his ’68 to be re alluding to the cooler climate of the pine tree-laden, way on Sunday, Nov. 15, remov- Community Council (PPCC)- Working out their plan at Wheat’s home and at driving Route 66?’ He goes: paired. 7,000-ft. elevation northern Arizona college town. their local hangout, the Village’s Coffee Bean & Tea ‘Let me tell you tomorrow.’ - ing three tons of trash and debris meeting with more than 350 res There were certainly signs long before Oklahoma. - Leaf, how could Heineman and Wheat resist the urge He comes back the next day, They hit the Route 66 Diner in Albuquerque and that accumulated over the three idents on Wednesday, Nov. 18 in you think about “We had to pull over numerous times and get more the El Rancho Hotel in Gallup, New Mexico. contain the names of two committee officers, the sponsoring to traverse Route 66’s 2,448 miles of Americana, says: ‘Yeah, I’m in.’” - anti-freeze,” Heineman said. “Any time we stopped, it years he had been living there. the big gym at the Palisades Rec stretching from Chicago to Santa Monica? - One of the most memorable stops on their entire LAPD Senior Lead Officer - reation Center. would dump anti-freeze.” journey: the retro town of Segilman—located just past Michael Moore told the Palisa The meeting’s intended focus For the two Palisadians, Route 66 seemed like THE ADVENTURE Flagstaff and Williams—which recreates the Route 66 Garza had been wanted the perfect adventure. Bonus symbolism: the nostal This radiator problem proved to be foreshadow dian-Post centered on the [Village Project past with old-fashioned ice cream shops, diners and gic overlap with our Palisades beaches and parks as BEgINS… since Nov. 7 when he brandished - ing. soda jerks. Land Use Committee] (VPLUC), Route 66 was also called the Will Rogers Highway. a knife at State Beach Liquor which presented a preliminary re Ground zero for the Aug. 15 “It was a matter of time,” Heineman launch of their cross-country trip: said. “A ticking time bomb, as the mechanic “The Burma-Shave signs are still there,” Wheat but quickly fled the scene and port on the project to the Pacific Wheat’s love affair with the classic American au said, alluding to the American brand of brushless shav tomobile dates back to his mother’s 1956 Corvette, Lou Mitchell’s Restaurant said.” - hadn’t been seen since. Palisades Community Council ing cream that launched a humorous advertising cam “The Beast” in security camera which he bought after graduating from John Marshall - on Jackson Street in down “Now he will be charged (PPCC) board. Getting those new valve springs and ra paign in the 1920s involving highway signs. committee, the names of the chairman and treasurer. Political footage from State Beach High School in Griffith Park in 1961. town Chicago. Fresh off of diator cost $2,500. with two counts of assault The real highlights, however, witnessing two consecutive No sweat, Wheat said: “I look at it from the The Cars on the Route gas station in Galena, Kan Liquor showing him allegedly Wheat continued to collect the Chevrolet speed - standpoint that it was an improvement to the car sas, also delivered some 66-themed razzle-dazzle. with a deadly weapon,” Moore came from Caruso, who offered Rich Schmitt/Staff Photographer - Cubs victories at Wrigley - brandishing a knife. that I probably would have had to do at some point said. the following new insights into Field, the buddies feasted on - “Then we found Russell’s Truck and Travel Center - –ALEXANDRIA BORDAS the project that is slated to open in anyway.” in Glen Row, New Mexico,” Wheat said of the desti Developer Rick Caruso offers new details about his Palisades Village project at a meeting of the Pacific a big American breakfast with scrambled nation replete with Elvis Presley and Marilyn Monroe time for the holidays in 2017. sters, even contributing - Palisades Community Council on Nov. 18. eggs, bacon and pancakes. While in Clinton, Wheat and Heineman artifacts. - Special deals for existing - - shopped at antique stores and visited the YMCA Responds to Community Concerns, Swarthmore stores: Caruso an- Caruso Hosts Informal Community Meetings “We both finished about half,” Wheat Transfers MacAller system that would give residents in said. Route 66 Museum. - nounced that he is offering ex Rick Caruso and his team from Caruso Affiliat ON THE pIER AMONg - the 90272 zip code priority when Developer “It’s like a throwback in advertisers must include “paid for by (name).” Certification of isting retailers on Swarthmore Wheat remembered.time being stuck in that town,” reserving seats at the new Bay After a recent controversy over the termination of former YMCA the same deal they had before he ed are making themselves available to answer questions and HIS pEERS Theater, which will include five The men’s “Man vs. Food” moment On the warm morning of youth sports coordinator Rashad Rhodes led to community outrage, Ex bought the property in addition to - gather comments about his proposed Palisades Village plans arrived in Amarillo, Texas at a restaurant screens and a total of 300 seats. by having a booth at the Palisades Farmer’s Market and by ecutive Director BethYMCA. MacAller has officially been transferred from the loans to build out their new spaces Bay Theater marquee re along the I-40 called The Big Texan, where a Palisades-Malibu if they choose to stay. - hosting informal meetings with small groups of residents. - Kris Nakamura, YMCA Senior Vice President of Communications The news met with applause as duced in size: After listening to So far this month, Caruso and/or his team have met with (Continued on page 16) community input, Caruso has re and Marketing, released a statement that named Shelly Skaro as the new the developer added, “We’re going hundreds of residents at the Farmer’s Market. They have also - duced the size of the proposed Marquez Knolls residents at Vittorio’s, business own Interim Operations Executive beginning on Nov. 30. to begin talking to them soon.” hosted - Skaro will temporarily manage the Palisades-Malibu Y for the next Parking Options: After sev Bay Theater marquee to 32 feet in ers at the Pacific Palisades Chamber of Commerce, realtors at height. (Note: Caruso said 30 feet - candidate is required for all congressional and presidential can- six months while the YMCA of Metropolitan Los(Continued Angeles searches on page for 3) a eral people asked about parking Berkshire Hathaway and groups of parents in private homes.- at the meeting, but during the fact- new director. during a Q&A session, Caruso said If you have questions or comments or would like to ar checking process, he corrected it to he wanted to put to rest “a really- range an informal group meeting, visit the booth at the Farm 32 feet.) bad rumor that we don’t have ad er’s Market or contact Caruso Affiliated Vice President Devel Security on the property: Michael Gazzano ([email protected]) equate parking. We have adequate opment When one resident expressed

EVENTS parking,” he emphasized. or Senior Vice President Community Relations Rick Lemmo The Palisades Village project- concern that the project might ([email protected]). lead to an increase in crime in the The developer has proposed will provide 470 stalls in two lev Alphabet Streets, UPCOMING surrounding making Swarthmore a one-way els of underground parking plus isades Village project has been Caruso pointed to LAPD statistics- street with drivers required to didates. The words “paid political advertisement” will appear at Enter Post’s Annual 29 stalls on Swarthmore, which is completed, there will be on-site showing that crime in the neigh make a right turn onto Monument more parking than required by the property management. borhood around The Grove is “Deck Your Halls” Contest existing code of the City of Los “We have to be responsive to as a way to avoid traffic heading down 42 percent. into the residential neighborhood. Angeles. the community,” he said, adding Palisadian-Post is proud to present the Annual Deck Your Caruso also revealed he has- Sue Kohl, who is the PPCC- The When asked about parking for that he is willing to make tweaks agreed with LAPD to have a ded board representative for the Al Halls Contest sponsored by Gibson International Realty. Light up the employees, Caruso said, “We’re in- after the project is built. “We’re icated foot patrol at The Grove in- phabet Streets, suggested, “Maybe community by decorating the outside of your house and yard with all talks with areas outside the proper flexible as we have been with all Palisades High School, addition to the firm’s 24-hour pri there could be more discussion of- things sparkly and festive for the holidays. ty, such as our projects.” vate security detail. Everyone in the community is invited to vote online at www.pali- as possible sites for employee Working with Alphabet letting people turn left” as a con “We’d like to do that here too, venience for residents trying to get the top of each ad if sponsors are listed for candidates or initia- post.com. Winners will be awarded in two categories:Post .Best Winners Decked will Out re- parking.” Streets neighbors: Caruso vowed and we’ve started the process with home. Hall and Originality/DIY. The winning homes will be announced along During peak shopping periods, to continue working with residents Continued on page 5 LAPD,” he said. - with their photos in an upcoming edition of the employees would park off-site and On-site property manage in the surrounding neighborhood ceive gift certificates to local restaurants and businesses. be bused to the property, leaving on issues such as traffic flow. ment: Caruso assured residents- To nominate your home or a neighbor’s, visit: www.palipost.com, more on-site parking for guests. email [email protected] or call 310-454-1321. Priority for residents: Caruso that after construction on the Pal Holiday Ho! Ho! Ho! Dec. 4 announced that he is considering a tives, the advertiser must sign an indemnification agreement. Santa Claus is coming to town Friday, Dec. 4 from 5-8 p.m. as part of Rich Schmitt/Staff Photographer the Pacific Palisades Chamber of Commerce’s annual Holiday Ho! Ho! Home Tour Celebrates Successful 30th Anniversary HisTOriC Ho! Visit with Santa on North Swarthmore Avenue while enjoying the festive entertainment for the entire family. This marks the 63rd year the By DAYNA DRUM ROUTE 66 Chamber has hosted the popular event. This community event is free and Reporter will include the Oom Pa Pa Band, members from the Palisades Charter High School marching band, face painting, popcorn, cookie decorating, xcited chatter filled each room a balloon man and much more. The tradition of free hot chocolate will of the four houses featured in continue. Please note Santa’s line closes promptly at 8 p.m. Ethe 30th annual Home Tour hosted Menorah Lighting by the Pacific Palisades Woman’s Club (PPWC) on Sunday, Nov. 22. Barstow - Los Angeles Chicago Celebration Set for Groups of visitors discussed Flagstaff their favorite aspects of the archi Joplin Dec. 8 tecture and interior design of the- Albuquerque St. Louis - Oklahoma City The Palisades Public Meno- homes, which included the majes tic on Paseo Mira rah Lighting on Tuesday, Dec. mar and three homes in Marquez 8 at 5 p.m.will feature honored Knolls. The trip begins in Chicago. guests Honorary Mayor Jake The conversations continued Steinfeld, Chamber President on the shuttles, which transported Photos courtesy of Steve Arnie Wishnick and developer Heineman and Larry Wheat - attendees to each location. Rick Caruso. The celebration, Attending their first Home - which will take place at the cor- Wigwan Motel in New Mexico. Tour, Highlands residents Ste ner of Swarthmore and Sun Rich Schmitt/Staff Photographer ven Kaplan and Yuchu Evans set, will include music, latkes, chatted about their favorite so far, doughnuts, chocolate coins, arts Home Tour guests gaze at the unique design features at the “Modern Magic” home in Marquez Knolls. the house titled “Modern Magic,”- tive throughout the day. and crafts. Admission is free. “It was Cathi Ruddy armed on the shuttle ride to “Exotic Re Berman also pointed out that with her past experience who treat.” After, a walk around that the tour was well worth the cost of Clinton, Oklahoma. the school to satisfy any appetite stepped in and organized the Home THIS WEEK iN home, the couple decided they had the ticket—$55. - worked up on the tour. Haldis Top a new favorite. PPWC president Tour with incredible attention to The tour attracted more than detail,” she said. The event began at Palisades pel noted that the entire afternoon just Palisadians. Ellen Berman The generosity of the different PALI LIFE Charter High School where the- flowed without a hitch. from Valencia attends the PPWC Holiday Boutique was set up, host- “It was absolutely fabulous,” homeowners to open their home tour every year as well as similar for the day was also a highlight for ing dozens of vendors selling var- Toppel told the Palisadian-Post. tours in different cities. Toppel also said she ob- Toppel, she said. Home Tour Photo Essay ious items, from scarves to choc “This is one of my favorites,” (See more photos on page 15.) olate bars. This year’s two-day served both volunteers and vis- (page 15) Berman said. “The beauty was all boutique benefited both the PPWC itors being happy and apprecia around, and they make you feel Turkey Pardon and the Pali High Ed Fund. There were all also a couple very welcome in all the homes.” (page 16) of food trucks parked in front of 881 Alma Real Dr., #213 Pacific Palisades, CA 90272 (310) 454-1321

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Page 3 banner advertisement We offer a super premium and highly visible banner advertisement at the bottom of page 3. This exclusive placement is the only advertisement on pages 2 and 3 of the newspaper, is in full color and available on a first-come basis. Please call one of our community outreach representatives for pricing information. 6-col x 3" Agency handled advertising Display rate of $28.05 per column inch NET. Additional color, supplement or preprints are NET. Bulk Space contracts From Within 12 months 1,000" minimum $20.55 per column inch 500" minimum $21.75 per column inch 200" minimum $23.50 per column inch 100" minimum $25.55 per column inch 50" minimum $27.55 per column inch 6-col x 1 1/2" Business Card contracts Business card ad (2-column x 2") with no copy change 52 weekly insertions $64.00 per week 26 weekly insertions $78.00 per week 13 weeks $86.00 per week MEDIA KIT 2016

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The PALISADIAN-POST accepts no more than two 8.5" x 11" inserts per week on a first-come basis. Deadline for printed copy is two weeks prior to publication date. Customer-supplied inserts must have “Supplement to The PALISA- DIAN-POST” printed on them to comply with the U.S. Postal Service regulations. Typesetting and paste-up minimum charge is $75 per hour. Photo scanning is $15 each. Customer Supplied, Pre-printed*** $95.00 Price/1000 1/0 Black/white one-sided $150.00 Price/1000 1/1 Black/white two-sided $160.00 Price/1000 4/0 Color one-sided $180.00 Price/1000 4/4 Color two-sided $250.00 Price/1000

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June 25, 2015

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D I CA E N HEL E’S MA • Con P YO C & H sulta U IN Y P • Sett tion o OUR C O T ing up n bes HOM UTCAL • Teac & co t hard/s E OR O L • hing y nfigur oftw FFIC G Upgra ou ho ing yo are fo E WIT • des w to u ur sy r yo H: N Int : Ma se y stem ur n R I ernet: c OS & our M & ap eeds • MS O DSL, Win ac o plicat ffic Wire dows r PC ions • N e, Q less LD etwor uicke , E-m • iP king, n, iW ail, R hone File S orks, S emot O Sc /Smar harin ocia e Acce ann tPh g, D l M ss H er, D one, i ata B edia A FRI VD B Pad, ack pp “ END urni Apple up ______LY & P ng TV, D O ROFE igital C DEADLINE - Friday at 11 a.m. the week before publication. Your ad will be (310) 2S6S2IO-5N652 amera AL , —BE * Y ST R EXP OUR O ATES ERT S WN Pr ET-U TE oblem P, OPT CH G Wo -Free C IMIZA UR rk Sm omp TION U * arter, uting S , REP ______If I Ca Faste ince 1992.AIR. W AL n’t He r, Mor AN P lp, NO CHAeR Relia ERLA, bly. (310) 455-2G00E0! 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Palisadian-Post Real Estate Palisadian-Post & Page 17 S Thursday, March 12, 2015 Historic Riviera portThursday, October 1, 2015 S Palisadian-Post NEWS VIEWS Obituaries Home Spotlight Estate by Renowned Football Travels to Architect Chatsworth Friday By FRANCES SHARPE Editor-in-Chief - Palisades High varsity foot ball coach have picked aTim better Hyde opponent couldn’t to arely does a home come on the market that is so steeped in archi close out the nonleague portion - tectural history yet so ideally suited for modern living. Designed by of the schedule than the one the Rrenowned architect Gerard Colcord in 1929, this French Tudor revival Dolphins will face Friday night. Page 9 estate is situated on one of the best blocks in the Riviera. Taking its The Dolphins (2-2) make their third trip to the San Fernan inspiration from the Normandy region in France, this spectacular home $100.00 per obituary - consists of a written eulogy and picture do Valley to take on undefeated was featured in Architectural Digest in 1931 and has graced the pages of Chatsworth (4-0) – one of the top the and other publications. teams in the City Section Divi - With six bedrooms and 5.5 bathrooms, the 4,976 square-foot home, which includes a guest house, sits on an expansive 20,877 square-foot sion II rankings. Ryan Ashmore catches a pass in stride during last Friday’s Charter Bowl. He had eight all-flat lot. The sophisticated design evokes a rural French farm complex The Chancellors are aver receptions for 182 yards and scored Palisades’ first touchdown. aging nearly 55 points per game - that is structured around a central courtyard with a seemingly never-end- behind junior quarterback Ty ing lawn and beautiful rose bushes. ger Goslin, who has thrown for - In 2006, the home underwent a thoughtful restoration to bring out 1,096 yards and 16 touchdowns Butler’s Pick-Six Keys Charter Bowl Victory Colcord’s trademark elements, such as exposed wood beams, hand-plas- and rushed for 401 yards and - tered walls, peg and groove floors, and large fireplace. At the same time, five scores. Daniel Kamulali (22 Rich Schmitt/Staff Photographer a sparkling pool and spa and an outdoor kitchen were added while the catches for 540 yards, six TDs) is Palisades Survives Late Rally to Defeat Host Granada Hills for Fourth Year in a Row, 39-34 country kitchen was remodeled with marble counters, a Viking range, Goslin’s primary target and pac Willy Rosenfeld sacks Granada Hills quarterback Ernie Guavara in the fourth quarter. Sub-Zeros and a built-in desk. All the bathrooms were also updated ing the ground attack is Tawan Palisades won the Charter Bowl for the fourth consecutive year. while staying true to the style of the home. As light streams through the By STEVE GALLUZZO Funches (508 yards, eight TDs). delicate, original windows, the home’s history is apparent in every de- - “Goslin reminds me of Niko Sports Editor tail, such as the reliefs in the walls and the gothic-arched doors. Harris [at Sierra Canyon], he’s hen his opportunity came in the fourth quarter (See more about architect Gerard Colcord and the home on page 20.) fantastic and the defensive line is steadW heFriday ran with night, it all Aaron the way Butler to the didn’t end zone.let it pass... in the best we’ll have faced,” Hyde Granada Hills quarterback Ernie Guevara threw a Address: 13535 Lucca Drive said. “They’re very well-coached, Granada Hills was threatening to pull within five Rich Schmitt/Staff Photographer points with plenty of time left when the junior safety 14-yard touchdown pass to Dominic Tanner to cut the Price: $8,150,000 I see no weaknesses on film and who wears No. 1 intercepted a pass at the goal line and deficit to 12 points with 2:43 to go. Anthony Marguleas, Amalfi Estates it’ll be a great challenge.” Realtor: sprinted 100 yards for a touchdown, providing the sepa Then the Highlanders recovered an onside kick, Phone: 310-293-9280 - marched down the field and scored again on Guevara’s Quarterback ration Email: [email protected] thrown for eight TDs in his last Palisades High’s varsity football team needed to seven-yard strike to Mason Thomas that narrowed the 13535lucca.com P.J. Hurst has escape with a 39-34 victory in the 10th annual Charter Website (and video): two games and Ryan Ashmore Bowl at John Elway Stadium. gap to five points with 1:10 remaining. All-City quarterback has 14 catches for 303 yards for the first half, completing 13 of 18 passes for 252 yards A second onside kick squirted out of bounds, giving the Dolphins. “I was at the right place at the right time,” Butler and four touchdowns – including scoring throws of 30 To submit a candidate for the Home Spotlight, send an email said. “I have to give it up to my defense for having them the Dolphins the ball at midfield and three kneel downs P.J. Hurst looked the part in - and 35 yards to tight end The JV game kicks off at 4 force that pass on me,” Butler said. “I just saw it and later it was finally over. Palisades evened its record at to [email protected] with the subject line: Home Spotlight. gled in the second half, completing only two passes and p.m., followed by varsity at 7 at reacted. I know my teammates have my back and I have 2-2 and improved to 6-4 in a series that began in 2006. Chatworth High. fumbling deep in Palisades territory. He finished 15 of Top photo: Shawn Cordon; Bottom photos: Simon Berlyn theirs so I was going to take it all the way for them.” “They kept driving the ball on us,” Butler said. “We Gersan Osorio – but he strug have to step up on defense and get a little more pressure 25 for 353 yards. The 14-point swing gave Palisades a seemingly safe 39-20 lead with 4:41 remaining, but the Dolphins had on the quarterback.” Ryan Ashmore had eight receptions for 182 yards and one touchdown, Osorio added three catches for 88 to endure a few tense moments before the clock ran out. Butler started out as a wide receiver but credits Pali - The ‘Trippet House’ in the Riviera is representative of architect Gerard Colcord’s signature style, drawing inspiration from farmhouses in the High assistant coach (and former Dolphins quarterback) yards and Jake Taitelman had an eight-yard touchdown Normandy region of France. Worship Directory catch that gave the Dolphins a 26-13 lead with 36 sec Ray Elie with teaching him the nuances of cornerback and safety. Had the Highlanders gotten the ball back one onds left in the first half. last time, Butler was ready. Innocent Okoh had 93 yards rushing in nine carries More than and caught two passes for 68 yards for the Dolphins, World Peace Rejoins“I was very Lakersconfident,” he said. “This defense... we don’t quit, we fight hard.” who took a 32-13 lead on Stone Maderer’s six-yard run on the first possession of the second half. - $1.5 Billion Metta World Peace in purple and gold. “It’s a four-quarter game – every minute matters and that’s what we preach,” Hyde said. “You can look at it in home sales Last Thursday the is back one way and say we let them back in it, but they have High assistant girls basketball the best kicker in the City who makes you have to go coach signed a one-year, nonguarPalisades anteed contract with the Los An- $15.00 per column inch per week geles Lakers, returning to the fran- chise he last played for in 2013. - A Team of Licensed Agents with a Combined Total of Over 90 Years Real Estate Experience Maury Marin shot a 47 to Palisadian-Post (Continued on page 10) The 35-year-old veteran for lead the Golfin’ Dolphins last ward contributed to the Lakers’ FOOTBALL CONTEST Thursday at Penmar. last NBA title in 2010. He played for the New York Knicks in 2013- -

Golfin’ DolphinsPhoto: JamesSecond Paleno 14 before signing with the Sichuan Sponsored by Toppings Blue Whales in China last August, Top Winner Receives a Again in League Match averaging 19 points six rebounds 4 and two steals in 15 games. RENTAL NEAR VILLAGE 3 The $15 Gift Certificate 4 golf team finishedPalisades second High withgirls a In March, he signed with Pal- Offered at $7,750/month lacanestro Cantù of Italy for the 4.5 nine-hole total of 258 in Thurs remainder of the Lega Basket Se- 872 Vía De La Paz § to RIDGEVIEW ESTATES * Minimum 6 months day’s second City 3 League • Rustic charm with gated privacy rie A season. Offered at $4,445,000 match at Penmar Golf Course. Pacific Palisades, CA 90272 • El Medio Bluffs location Venice won for the second - World Peace (formerly known as Ron Artest) helped guide the (excluding tax and gratuity) • East Coast Traditional on an acre of land Split-level floor plan + detached studio straight week with a score of 244. • Lady Dolphins to the City Section CONTEST ENTRY DEADLINE: FRIDAY, OCT. 2, 2015, 5 P.M. Over 4,800 square feet with attention to detail NAME: • • Large deck and park-like yard with koi pond Junior Open Division title in March. His • Set behind the guard gates with great privacy ed a 13-over Maury par 47, Marin card sons Ron III and Jeron play on the ADDRESS: Large yard, pool/spa, patio and sport court Matayoshi fired a 48 and and varsity boys team and his daugh- PHONE: • - Izzy Simmons shot a 49 Melaniefor the ter Sadie played on the JV girls Golfin’ Dolphins, who beat third- team as a freshman five years ago. place LACES by 27 strokes. Pali High girls head coach q Arizona Camila Paleno (56), Torino Johnson, who was named q COLLEGE Gurian (58), City Coach of the year, couldn’t Notre Dame and Carly WeitzAbby BrownAlegra (59) be happier for his friend. q West Virginia at out the scoring for Palisades. q q at Stanford (62) rounded “I’m so excited for him and UNLV q Kara Temena of University proud of him... he’s been so close q at Clemson shot a 36 to earn medalist honors. to being back in the league,” Nebraska q at Oklahoma The Golfin’ Dolphins will Johnson said. “We’re going to get q be back at Penmar for the third q at Nevada another title with him.” Eagles q league match today (tee time q Illinois Lakers General Manager Raiders PRO 5 at 2:30). Mitch Kupchak said World Peace q at 5.5 will serve as a mentor to the Chiefs q IN ESCROW q at Redskins 2 younger players, particularly for Jets q Offered at $3,950,000 q at Bears 2.5 ward Julius Randle. Panthers q TOWNHOME RENTAL at Bengals • New construction on hard-to-find 8,400 sq. ft. lot q Offered at $3,900/month PALI SPORTS –STEVE GALLUZZO - Dolphins Offered at $2,295,000 Open floorplan includes bonus/office/playroom Metta World Peace was a regular on the bench at Palisades High last q Alabama at • q 2.5 Top-level unit in secure building season, helping the Lady Dolphins capture the City Section Open TIEBREAKER Buccaneers 3 • • Light, bright and airy with hi-quality finishes OFFICIAL CONTEST RULES: Every week, the Just blocks to Village, hiking & beach Division championship in March. Check the teams you predict will win each game.Score: The person ______with the most /______correct picks wins. In the case of a tie, the tie-breaker score • • Beautiful views of canyon, trees and some ocean EXTRA will be used. The player who 1.) picks the winning team and 2.) comes closestat to the total number of points scored by both teams wins. If q inside and • Wood floors, hi ceils, updated kitchen Want more Palisadian-Post one or more participants pick the winner and the same number of points, whoever is closer toGeorgia the winning team’s score wins the contest. views. Pristine All entries must arrive at the office of the Palisadian-Post, 881 Alma Real Drive, Suite 213, no later than 5 p.m. on the Friday before and serene bedrooms tandem parking spots + extra storage game weekend. Entries received after that will be disallowed. Palisadian-Post will have a selection of NFL and college football teams. privacy plus three • Two Magical View Settingfeeling of room to a There is a limit of one entry per person. No photocopies, computer-generated or faxed entries are permitted. The contest is open to with house opens everyone except for employees of the Palisadian-Post and their immediate families. Winners will be notified each week and their names Large den/office/family of the wa- sports coverage? Rich Schmitt/Staff Photographer Contemporary kitchen. The back pool with will be printed in the subsequent edition of the paper. Winners must report to the offices of the Palisadian-Post to declare prizes. The Knolls single-level designer rustic custom paint. lagoon-style decisions of the editors of the Marquez dining off doors, Burgess VIDEOS living and french areas, a floors, out. Open wood patio You pick a 501c3 charity and we will donate 10% in your name. Visit our Pali Sports Extra blog at Palisadian-Post are final. Winning certificates must be used by January 31, 2016. Vaulted ceiling, lush landscaping, 2.5 baths. and LAST WEEK’S WINNER: COOPER STEIN, +7 (55 PTS) yard with romantic www.PaliPost.com www.palipost.com/category/palisades-sports-extra/ breathtaking terfall, and spacious grassy yard with city and hillside views beyond. for videos, live tweets, photo galleries, updates and interviews

with your favorite players and coaches. ©2013 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker CalBRE# 00902158 Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. If your Property is currently listed for sale this is not intended as a solicitation of that listing. 310.230.7373 881 Alma Real Dr., #213 Pacific Palisades, CA 90272 (310) 454-1321

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90272 MAGAZINE 90272 Magazine is our glossy magazine inserted in the PALISADIAN-POST at certain times of the year plus distributed around town to our local partners. Ask a community outreach representative for more information. MARCH May JUNE/JULY Travel Tales & Summer Camps Real Estate & Lifestyle Guide to Fourth of July

AUGUST SEPT/OCT NOV/DEC Back to School Home & Gardens Holidays in the Palisades

90272 Magazine advertising rates (excludes Guide to FOURth of July) Prices are per ad Size Dimensions Inches Cost 1 column X 6 1/4" 2" x 6 1/4" 6 1/4" $186.00 2 columns X 3" 4" x 3" 6" $210.00 2 columns X 6 1/4" 4" x 6 1/4" 12 1/2" $354.00 3 columns X 5 1/4" 6 1/4" x 5 1/4" 15 3/4" $414.00 3 columns X 6 1/4" 6 1/4" x 6 1/4" 18 3/4" $474.00 2 columns X 12 3/4" 4" x 12 3/4" 25 1/2" $618.00 5 columns X 6 1/4" 10 1/4" x 6 1/4" 31 1/4" $714.00 3 columns X 12 3/4" 6 1/4" x 12 3/4" 38 1/4" $834.00 5 columns X 12 3/4" 10 1/4" x 12 3/4" 63 3/4" $1,295.00 Back Cover/Page 2 10 1/4" x 12 3/4" 63 3/4" $1,495.00

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Thursday . NOVEMBEr 19 . 2015 Thursday . AUGUST 27 . 2015 Thursday . JuLy 2 . 2015 Thursday . MarCh 26 . 2015 WWOinterndeR land

GUIDE TO 20 FOURTH OF Holidays 15 in the Palisades 2015 JULY Travel in Pacific Palisades + summer campsTales

#PaliPost4th Hallstatt, austria Photo: Ashley Crocker Photo: Rich Schmitt/Staff Photographer Cover Photo rich Schmitt/Staff Photographer MEDIA KIT 2016

Guide to 4th of July advertising Rates The Fourth of July has been a storied Palisades tradition for over 60 years. Every year, the holiday kicks off with a shot to the sky, commencing the Will Rogers 5K/10K Run through the community. Families congregate throughout the Vil- Thursday . Ju Ly lage, mingling with their neighbors to watch the skydivers land on Sunset and 2 . 2015 declare a start to the annual parade. The evening sky sparkles over the bluffs as the annual fireworks shows from Pali High to the Bel-Air Bay Club dazzle chil- dren and grown-ups alike. The event is a widely attended ritual for Palisadians, and the PALISADIAN-POST provides its annual guide to supplement the day’s festivities. Our guide is included as a special section in the newspaper in late June and also distributed throughout the community on July 4th as a complimentary publication. There is no better opportunity to maximize GUIDE TO your exposure than to advertise within this commemorative issue of 90272 FOURTH OF Magazine. All pages within are upgraded to a crisp, full-color display that ensures an eye-catching and prominent visibility. JULY in Pacific Palisades

Prices are per ad #PaliPost4th Size Dimensions Inches Cost 1 column X 6 1/4" 2" x 6 1/4" 6 1/4" $215.00 2 columns X 3" 4" x 3" 6" $240.00 2 columns X 6 1/4" 4" x 6 1/4" 12 1/2" $405.00 3 columns X 5 1/4" 6 1/4" x 5 1/4" 15 3/4" $476.00 3 columns X 6 1/4" 6 1/4" x 6 1/4" 18 3/4" $545.00 2 columns X 12 3/4" 4" x 12 3/4" 25 1/2" $700.00 5 columns X 6 1/4" 10 1/4" x 6 1/4" 31 1/4" $810.00 3 columns X 12 3/4" 6 1/4" x 12 3/4" 38 1/4" $930.00 5 columns X 12 3/4" 10 1/4" x 12 3/4" 63 3/4" $1,450.00 Back Cover/Page 2 10 1/4" x 12 3/4" 63 3/4" $1,595.00

Odd-sized ads (minimum 6") will be charged $30 per column inch. ½ Price Package: repeat 90272 Mag- azine ads in the newspaper with NO copy changes at ½ price. Must be ordered with 90272 Magazine ad, run within 3 weeks following publication.

1-col x 6 1/4" 2-col x 3" 2-col x 6 1/4" 3-col x 5 1/4" 3-col x 6 1/4"

2-col x 12 3/4" 5-col x 6 1/4" 3-col x 12 3/4" 5-col x 12 3/4" Back Cover 881 Alma Real Dr., #213 Pacific Palisades, CA 90272 (310) 454-1321

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The Palisadian-Post organizes a variety of high-profile events and contests throughout the Palisades community and publishes unique reader-submitted content. We offer exclusive sponsorship opportunities for each event and contest, which are highly publicized in our print newspaper, on our website and through our social media pages. These wildly popular events and contests really get the community buzzing, providing a tremendous amount of visibility and expo- sure for any advertising sponsor. Reader-submitted content promotes greater engagement with the community.

2016 events, contests and unique reader-submitted content include: January First Baby of the Year Contest (a Post tradition since 1954) FEBRUARY Pacific Palisades Annual Pali Bee (spelling bee) MARCH Mr. and Miss Palisades Teen Contest (a community tradition for more than four decades) april 2nd Annual Palisades Blast Off to Summer Block Party JUNE The Post’s Recipe Contest (reader-submitted content) october Creep Your Crypt Home Decorating Contest (Halloween) NOVEMBER Giving for Thanksgiving Food Drive DECEMBER Deck Your Halls Home Decorating Contest (Holidays) WEEKLY Athlete of the Week WEEKLY Travel Postcard (reader-submitted content)

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22 Pages Thursday, December 3, 2015 ◆ Pacific Palisades, California $1.50 Page 9 Palisadian-Post Real Estate Over 1,200 Runners Race in Palisadians Thursday, November 26, 2015 Gobble, Gobble Up 3rd Annual Turkey Trot portS S Palisadian-Post Thanksgiving Fare Palisadian-Post Pali Thursday, August 14, 2014 & While most Palisadians are still recovering from Palisadian-Post Thursday, August 13, 2015 Page 17 post-Thanksgiving food comas, local grocery stores life NEWS VIEWS are restocking their shelves in the wake of the hol- Home Spotlight iday shopping. Here’s a look at how many popular Page 13 Unforgettable Thanksgiving menu items were sold over the holi- day at two local markets. DAYNA DRUM – Photo: Robin Aronson 1920s Spanish Gelson’s Mitchell Kim scored eight goals in Palisades’ 19-3 rout of Birmingham in the City championship game at Valley College. • Fresh turkeys: 928 Estate in Riviera Photo: Robin Aronson • Pre-cooked turkeys: 176 in the Fastest Lane By JACQUELINE PRIMO • “Simply Delicious” pre-cooked complete holiday dinners: 254 Zach Senator lofts a pass to a teammate for one of his game-high nine Reporter • Gelson’s Finest pies: 284 assists in last Wednesday’s City Section final. • Sweet potatoes and yams: 943 pounds Photo: Robin Aronson stunning circular entry with spiral staircase greets • Potatoes, various: 2,500 pounds + you in this 1920s Spanish estate in the Riviera. Of- • Canned pumpkin: 399 cans Kian Lotfi had four goals, six assists and 13 steals in Palisades’ 19-3 o drive the As Afering privacy and luxury throughout its five bedrooms • Canned cranberries and sauce: 588 cans finals victory over Birmingham at Valley College. ton Martin DBS- By SIERRA SHAFER Ÿ Staff Writer and 5.5 bathrooms, it is nestled on a 13,362-square foot Volante down Revs Up L lot on one of the most desirable and quiet, tree-lined Sunset will cost UxUR streets. High ceilings and exposed wooden beams pro- • Turkeys: 370 you $295,000. y CaR C Taking the Pescarolo 02 Le LU vide the perfect backdrop for unique architectural de- • Pies: 140 b tails, including original windows, mosaic tile, wrought • Boxes of Stuffing: 600 a combined 77-18. Mans from zero to 60 could Isai Elias and Brandon Epp had five saves, combining with set you back $220,000. And The Brentwood-based iron accents, unique molding and hardwood floors. • Canned cranberries: 480 - outfit offers several features The kitchen is a chef’s dream come true with top- • French’s Dried Onions: 105 Water WizardryAronson to hold the Patriots scoreless for the last 10 if a Lamborghini Huracan chances. He scored twice more and minutes. catches your eye, you’re that set it apart from similar of-the-line appliances that blend in with the cabinetry, Quinn Godfredsen each added a goal before halftime Birmingham claimed the first three section cham looking at a price tag of European clubs. Not only do as well as an island counter and ample natural light to increase the margin to 11-2. pionships (the first two were co-ed titles) and added its $260,000. members have access to the courtesy of the sunny yard and broad windows. The “This was my last high school game and it’s amazing “This one’s at the top of the list for me,” said Lotfi, world’s most exclusive ex Pali High Boys Water Polo Splashes Birmingham 19-3 for Its Record Fourth Straightlast in 2011.City Championship Or Palisadian Chris gracious master suite features a large walk-in closet and that it ended like this. I was confident we’d win, but I’m who had four goals, six assists and 13 steals. “For one The Patriots had several quality chances in the Carel can give you the keys otic street-legal cars, Fast- bathroom with heated floors. Secondary bedrooms fea- By STEVE GALLUZZO surprised how much we won by.” Zach Senator thing I was healthy and our bench is much deeper. Last first few minutes, hitting the post twice, but try as they Toys Club offers the unique ture en-suite bathrooms as well. You’ll have no problem Sports Editor Kim opened the scoring 53 seconds into the contest to these luxury automobiles UPCOMING EVENTS year there were lots of ups and downs. The key to our might they couldn’t skip it past Aronson, who stopped opportunity to take the getting to work (or curling up with a good book) in the One of the event organizers, Palisadian David Houtson, rides the Vespa “pace scooter” at the start of the 3rd Annual Banc of California and an armada of others for and quick-strike goals by fellow seniors success this year was defense.” Darain Turkey Trot Pacific Palisades on Thanksgiving morning. Photo: Nicola Buck - three shots in one sequence, then fed a length-of-the- only $32,000. Carel is the club’s cars full-throttle on a home office with built-ins and wooden window seats. and Kian Lotfi made it 3-0 before a minute and a half Senator had two goals and nine assists, Aronson s the final seconds ticked off the clock during pool pass to a streaking Senator that resulted in Lotfi’s racetrack. The secluded backyard boasts a swimming pool had elapsed. founder and CEO of Fast Spelling B-E-E Returns Feb. 28 last Wednesday’s City Section boys water polo made 14 saves, one on a five-meter shot, and first goal. “When you own race By FRANCES SHARPE runners throughout the pictur- out reusable canvas shopping “How could I not run when Ross Aronson flipped the ball to “We knew coming in we were faster and it was scored twice as Palisades outscored Birming “Coach kept on telling us beforehand ‘Don’t let Toys Club – and plenty of space for entertaining, as well as a roomy final, goalie Noveir an exclusive car cars, you have to find some Elementary-school children in top 10 spellers from each grade will Editor-in-Chief esque course. bags featuring a cartoon map of it’s in my own neighborhood?” to our advantage to use our speed to counter and tire club that provides private detached guest house (previously the residence of Ben- ham 5-1 in the third quarter. Kim netted the Dolphins’ them score, don’t let them score,” Kim said. “I was one to take care of them,- first through fifth grade who live move on to Round Two. In Round When asked for a quote, Pacific Palisades and let runners Kern asked. APalisades High teammate Mitchell Kim to the right of them out,” Kim said. “We’re a very unselfish team. We final goal with 4:36 remaining. members access to a fleet ny Goodman) that currently serves as a music studio glad we weren’t the top seed because I’d rather be the to tow them to the track, or go to school in Pacific Palisades Two, each child will be asked n a clear and crisp Thanks- Houston told the Palisadi- take selfies wearing Thanksgiv- Another El Medio Bluffs the goal. moved the ball around and kept them chasing us.” “Mitchell has such an accurate shot, so feeding him that includes a ’65 Dodge but could make a great home office or guest retreat. - underdog.” to service them and main are invited to participate in the 5th to stand and spell a list of words giving morning, over 1,200 an-Post, “Gobble, gobble, gob- ing-inspired masks in front of a resident, Mandy Favaloro, did Kim held the ball over his head as the horn sounded Birmingham made it 3-1 halfway through the first For several years, drivers Lotfi(Continued and onSenator page 12)have Charger, Audi R8 V10, Ferra O is a priority,” Lotfi added. “Our communication was - tain them – it’s much more Annual Pacific Palisades Spelling out loud. All children who are in runners hit the road to burn some ble!” (Translation: “We’re so Turkey Trot backdrop. the race with five of her friends. and it was fitting that he was the last player to touch it – quarter, but second-seeded Palisades (15-4) responded great tonight and everyone contributed.” ri California T, Lamborghini- - Address: 945 Corsica Dr. complicated than owning Bee, the Pali Bee, on Sunday, Feb. Round Two will be able to partici- calories and enjoy a little family happy to see all our neighbors Runners of all ages and abil- “We decided as a group to do for he certainly earned the game ball after scoring eight - on breakaway goals by Lucas Silva and Kim. After the The Dolphins swamped their four playoff oppo Huracan, and Aston Martin Price: $6,195,000 Palisadian-Post any other type of car,” Car 28, 2016, at the Rustic Canyon pate through the entire round. fun at the 3rd Annual Banc of and friends here today and ities took part in the festive af- the Turkey Trot before we start- goals in the Dolphins’ 19-3 rout of Birmingham at Los - Patriots pulled to within 5-2 on a tally by Oscar Alonzo, nents under a tidal wave of goals, outscoring Los An DBS Volante and more for Realtor: Anthony Marguleas, Amalfi Estates el said. “When you’re in the Recreation Center. The Palisa- Finally, Round Two will be California Turkey Trot Pacific thankful to live in the Pali- fair, including some local star ed cooking,” she said. Angeles Valley College. Lotfi and Kim scored 13 seconds apart and the Dolphins geles, Eagle Rock, Granada Hills and Birmingham by 100 days a year. - Phone: 310-293-9280 It was the most one-sided of nine City champion club, there’s nothing to wor dian-Post is proud to be the media scored and each child’s scores from Palisades to benefit Hearts with sades.”) power as Riviera residents Ben Favaloro’s favorite part of had a commanding 7-2 lead. Starting at $32,000 Email: [email protected] The second quarter was more of the same as Kim ry about. We take care of ev- sponsor for this year’s Pali Bee. Round One and Round Two will be Hope. Houston organizes the event Affleck and Jennifer Garner the race? ship games and gave Palisades its record fourth consec (platinum memberships - Website: 945corsica.com utive title. repeatedly stroked past the Patriots for breakaway go for $60,000 and corpo erything.” This will be a scored compe- compiled into the child’s Overall In addition to the 5K, this each year with his wife Dawn did the race with their kids. (Continues on page 8) “I don’t know about me being the go-to guy... we FOOTBALL CONTEST Unlike many of the Euro tition, rather than a single-elim- Score. Trophies will be awarded to year’s race featured a 10K, Umemoto and fellow Palisadian For some residents, the an- Sponsored by Toppings to rate memberships run at- This gracious Spanish estate has it all, including a detached guesthouse currently used as a music studio. Photos: Shawn Cordon have a lot of players who can score,” said Kim, who pean clubs, membership to- To submit a candidate for the Home Spotlight, send an email ination event so that children can the top three spellers in each grade, starting at Palisades Charter David O’Connell. nual event has quickly become $15 Gift Certificate $74,000), membership pro was lifted on his teammates’ shoulders afterwards. Fast Toys Club is all inclu to [email protected] with the subject line: Home Spotlight. participate for either one or two en- based on best Overall Score. High School’s Stadium by the “What a great way to start a tradition. Sue Kohl, who lives Top Winner Receives a vides auto enthusiasts with- Public Hearing sive. Gas, maintenance, de- tire rounds. Participants will com- Note that there is no official Sea, winding its way up and your holiday,” O’Connell said. in the Alphabet Streets, said direct access to the super livery and storage are all in- pete by grade level – fifth graders study word list for the Pali Bee. down Temescal Canyon Road “We’re so grateful to every- she’s been participating in the on Proposed car lifestyle, without the- cost of ownership. cluded perks, and members- against fifth graders, fourth graders Children who are interested in and through the streets of the El one who came out today to run run since its debut. can get a discount if they Anti-Mansionization Pacific Palisades, CA 90272 “You don’t have to be a against fourth graders and so on. preparing for the spelling bee are Medio Bluffs neighborhood and and support this great cause and “I love seeing people wear- Palisadian Chris Carel is the founder and CEO of Fast Toys Club – a members-only club that offers access to a fleet of exotic, luxury and race include their personal rides Unfortunately, space is limited, so encouraged to speak with their finishing back on the football we’re thankful to all our spon- ing turkey hats and seeing all the Pali High Runners Rule City 872 Vía De La Paz § billionaire to drive all the cars Amendments Dec. 3 cars, including the Aston Martin DBS Volante and Porsche 911 Turbo S as seen above. (excluding tax and gratuity) you want. For much less, you can have the life in the fleet. There’s even the registrations in each grade will be teachers about appropriate word field. sors who helped make this event smiles on all the faces. It’s a lot option to request a personal accepted on a first-come basis. lists for their grade level. There are Palisadian David Houston, possible.” of fun,” Kohl said. The City of Los Angeles De- Dolphins Sweep Boys and Girls Cross Country Titles at Pierce College of a billionaire by driving like one,” Carel said. By STEVE GALLUZZO chauffeur, free of charge. More than In Round One of the compe- many spelling lists available on the who is one of the event organiz- The Post is proud to be the For Howard Kern, who partment of City Planning is host- An expatriate from France, Carel has had a “I wondered if I could find a way to share Sports Editor CONTEST ENTRY DEADLINE: FRIDAY, NOV. 27, 2015, 5 P.M. “We deliver all the plea tition, participants will be asked Internet. ers, was decked out in a head-to- media sponsor for the event for lives along the race route in the ing an open house/public hearing lifelong love affair with exotic cars – stemming the cost with other people who have the same Rich Schmitt/Staff Photographer sure to the members. We- to correctly write down a list of Sign-ups are now open at toe turkey costume and rode the the third year in a row. Through- El Medio Bluffs, the location to present information on proposed NAME: from his days as a youth when he collected passion,” Carel said. “Not to mention, when “When we moved from Paris, I wanted to $1.5 Billion be near the ocean but not far from the city – deliver the car to them, we words they are given. All children www.palibee.com. Registration “Vespa pace scooter” to lead the out the morning, the Post passed made it easy to participate. amendments to the Baseline Man- ADDRESS: small toy cars to his teenage years when he you love cars, you always want to change the or Palisades High’s girls cross country team, the hardest part of last built models of Ferrari cars. cars. A month goes by and you see something we wanted a place raise a family with good Once you’ve joined,pick everything up the car is fromincluded,” them. in home sales will be able to participate through is $15 and includes a T-shirt if the sionization and Baseline Hillside PHONE: COLLEGE A Team of Licensed Agents with a Combined Total of Over 90 Years Real Estate Experience Saturday morning’s City Section cross country championships wasn’t new you would love to have. But the day you schools,” Carel said. “Pacific Palisades is the Carel said. “We are very passionate about the all of Round One. registration is received by Jan. Ordinances on Thursday, Dec. 3, F at q Michigan “I still have them,” he said. “I grew up play the winding three-mile course at Pierce College. It was the 40-minute wait ing with the little cars, but I didn’t have the trade in something old for something new, you perfect match. When I go to Malibu, I’m very cars we include and we only take very exclu After the results are scored, the 31, 2016. from 7-9 p.m. The meeting will take at q Mississippi St. to find out if the Dolphins had won for the third year in a row. q Ohio St. money to buy real cars. When I was finally able- already see a huge loss in value. I wanted to happy to be in Pacific Palisades. When I go to sive cars. We only take the very best, and we Thanksgiving Interfaith place at the Belmont Village Se- The delay was excruciating, but in the end it was worth it, for when at q Florida Ole Miss to purchase a cool car, I bought my first Ferrari join a club where I could switch the cars when Beverly Hills, I’m very happy to be in Pacific get them before everybody else.” - nior Living Center in Westwood at q Enter Post’s Annual Deck Your Halls Contest results were finally posted Palisades had not only won the Division I race at q Stanford in 2010. It started with one, then I changed to a ever I wanted and could share my passion with Palisades. We can see the ocean, the moun The club launched just two months ago, 10475 Wilshire Blvd., Los Angeles. but had done so by a comfortable 29 points over second-place San Pedro. q Florida St. at q Oklahoma St. different one, then a third and a fourth – I want different members.” - tains – it’s everything you could want.” and the 10 current members have access to 13 The Palisadian-Post is Realty. Light up the communi- The proposed amendments to “We’ve been training harder than anyone... onAlphabet Saturday Streets mornings and while took q Notre Dame Service Offers Message of Hope ed a different car each time.” Living in Paris at the time, Carel explored a From his home in Marquez Knolls, Carel- cars, including the SRT Viper GTS, Rolls Royce proud to present the annual ty by decorating the outside of limit “mansionization” in the City our friends were out doing other things we were in Santa Monica training,” PRO Emma Ulfvengren, who lives in the q Oklahoma - few options for luxury car clubs in France and was able to form Fast Toys Club, the only ex Phantom and the Dodge ‘69 Charger ‘General Deck Your Halls Contest spon- your house and yard with all By DEBORAH STAMBLER of Los Angeles could reduce the said senior at q Falcons Carel’s collection grew to include eight ve - hicles, including four race cars. With the ex the United Kingdom. When he was unable to otic car club of its kind in southern California. Lee.’ Carel promises that as the club grows, so sored by Gibson International things sparkly and festive for Contributing Writer allowable size of new construction eighth overall inBrittany 19:45.18. Darrow “This makes was seventh it all worth in 19:44.39 it.” and sophomore q Seahawks Vikings at panding fleet came growing costs. Purchase- find a club that satisfied his craving for exotic “I thought that Los Angeles would be a- will the list of cars. the holidays. homes in some neighborhoods. Freshman q Jaguars - at q prices were only part of the investment, which- cars, Carel was inspired to create his own. great place, not only to live, but to start my “Most boys played with cars when we were Everyone in the community abbi Amy Bernstein greeted “This could greatly impact Kimia Samandi, whowas was three held spots out of behind prelims in the19:48.02, week beforegiving withthe Dol a q Steelers at q Broncos also included costs associated with mainte A serial entrepreneur, Carel had sold a tele club because there are plenty of sunny days for small. When a boy goes into a toy store, his is invited to vote online at www. approximately 150 people home values in the Palisades,” said strained hip muscle, q Chargers R phins three top-10 placers. at q Redskins nance, repairs and storage. cast company in 2012 and was free to relocate driving, and the car interest here is much higher eyes are big and he has to have the newest toy. palipost.com. Winners will be from seven local congregations at Palisadian architect Richard Blu- “I was trying to be positive and just run as hard as I could,” said Sa q Patriots - his family to Southern California where he was- than in Europe,” he said. “I was sure I would In the same way, when a man goes into a car awarded in two categories: Best on Nov. 23 for “A menberg in a previous interview q Giants surprised to find that no such club existed. have a lot of competition but when I started to shop, he’s in love. It’s a reminder of what we DEsIGNER-PERfECT UNIT 3 HIGHLANDs MEDITERRANEAN 5 mandi, who competed in the frosh/soph division at City finals last year. “I TIEBREAKER USC Decked Out Hall and Original- Community Service of Thanks- with the Palisadian-Post. didn’t mind my time because of my hip but the adrenaline made it not hurt. at q do my own research, I didn’t find anything like loved when we were boys,” Carel said. “These Offered at $995,000 3.5 Offered at $2,598,000 5.5 ity/DIY. The winning homes giving.” The Huntington Palisades Marissa Some of the switchbacks were tiring but I took advantage of the downhills UCLA it. We’re the only one.” are just big toys for big boys.” will be announced along with The annual gathering once Property Owners Corporation q Score: ______/______as much as I could.Bob Afterwards Macias, the I could victory barely was walk.”the sweetest because it was Palisadian-Post will have a selection of NFL and college football teams. Visit fasttoysclub.com to view a complete • Fabulous mountain-view setting • Custom home w/mountain & some ocean views their photos in an upcoming edi- again brought neighbors, clergy and (HPPOC) sent an email to its resi- For Coach list of the fleet. • High-end modern fixtures and details • Large-scale rooms – all bedrooms en suite tion of the Post. Winners will community members together to dents stating that “HPPOC is gen- achieved without the best female distance runner in City history, OFFICIAL CONTEST RULES: Every week, the Check the teams you predict will win each game. The person with the most correct picks wins. In the case of a tie, the tie-breaker score • Two large balconies + private patio • High ceils, wood floors & good natural receive gift certificates to local celebrate and share in Thanksgiv- erally against The City of Los An- Williams, now a freshman at Cal, who had paced the Dolphins’ security will be used. The player who 1.) picks the winning team and 2.) comes closest to the total number of points scored by both teams wins. If one or more participants pick the winner and the same number of points, whoever is closer to the winning team’s score wins the contest. • Summit Club w/pool, gym, tennis & basketball restaurants and businesses. ing and reflect on the expression of geles dictating such codes in our blanket in their previous two team titles. All entries must arrive at the office of the Palisadian-Post, 881 Alma Real Drive, Suite 213, no later than 5 p.m. on the Friday before • Direct entry from the private 2-car garage “We had to concentrate more on course strategy this year and it paid game weekend. Entries received after that will be disallowed. To nominate your home or gratitude across different religions. neighborhood as we have our own There is a limit of one entry per person. No photocopies, computer-generated or faxed entries are permitted. The contest is open to your neighbor’s, visit: www. This year’s sermon was de- L to r): Pastor Shawn Gendall (Calvary), Brother Ritananda (Self- Architecture Regulations that we off,” Macias said. “I’m so proud of the girls.” everyone except for employees of the Palisadian-Post and their immediate families. Winners will be notified each week and their names “I would’ve liked to have broken 19 minutes but today was all about will be printed in the subsequentPalisadian-Post edition of the arepaper. final. Winners Winning must certificates report to the must offices be used of theby Palisadian-PostJanuary 31, 2016. to declare prizes. The palipost.com, email info@pali- livered by a non-clergymember. Realization), Reverend Bruce Freeman (St. Matthew’s), Pastor Wayne believe best suit our needs.” decisions of the editors of the LAST WEEK’S WINNER: CARLA GALIAS, +9 placement,” Darrow said. “I wanted to beShannon the first Lee freshman was 26th and in I 20:24.42,was. I post.com or call 310-454-1321. John Maceri, Executive Director Walters (Methodist), Rabbi Amy Bernstein (KI), Msgr. Liam Kidney For more information on the or- Chelsea Levi was 37th in of Ocean Park Community Center (Corpus Christi), Pastor Walter Mees (Lutheran) and Reverend Eric doubted I’d be in the top 10 but I passed five girls in the last 200 meters. dinances and the proposed amend- Kiana Billot was 23rd in 20:11.92, (OPCC). Shaeffer (Presbyterian) gather at the Thanksgiving Interfaith Service ments, visit http://planning.lacity. - Palisades High’s varsity girls cross country runners onPhoto: the Steve podium Galluzzo Tatum Colby was 36th in 20:53.24 and junior after capturing their third consecutive City Section championship THIS WEEK iN Maceri said that thinking about at KI on Monday, Nov. 23. Photo courtesy of KI org/ordinances/docs/baseline/ 20:54.98. “At the starting line I thought ‘You’re here for a reason,’” said gratitude leads him to a “sense of bmo_bho.pdf and http://planning. Saturday at Pierce College. The varsity boys squad won its first title Levi, who wasn’t in the varsity lineup for prelims. since 2011. purpose, a feeling of belonging.” support from the Palisades com- one’s sacred responsibility to care lacity.org/ordinances/docs/baseline/ The girls won’t be traveling alone to Woodward Park in Fresno for Sat Chris Carel, Founder/CEO (Continued on page 10) Fast Toys Club PALI LIFE Poverty, on the other hand, is munity as OPCC works with the for the needy in the community. QandA.pdf. urday’s state finals meet. They will be joined by the Dolphins’ varsity boys harder to think about and he spoke Pacific Palisades Task Force on Live music was provided by Residents who would like to squad, which also took first place in Division I. Offered at $1,525,000 Turkey Trot Photo Essay eloquently about what they see ev- Homelessness. choirs from the participating con- comment on the proposed amend- Platinum club membership will put you in the driver seat of the Pescarolo 02 LeMans Prototype (left) Walk to Village 3 2 (page 15) ery day at OPCC. Maceri spoke about believ- gregations: Community United ments but can’t make it to the meet- Want more Palisadian-Post and a Ford Mustang Boss 302 S, both topping out at 186 mph. He highlighted positive chang- ing in something bigger than our- Methodist Church, Kehillat Is- ing can write to the following city You will fall in love with this enchanting home located three blocks from the Village – a short walk to Guide to Holiday Events es he’s seen take place in people selves and ended his sermon by rael Reconstructionist Congrega- officials: City Planning’s Hagu Sol- schools, shops, restaurants and the Farmer’s Market. The circular drive allows for easy entry and exit. CHARMING MEDITERRANEAN 4 GREAT OPPORTUNITY 3 (page 16) who come to them for help and ex- saying, “As people of faith, we are tion, Pacific Palisades Presbyte- omon-Cary (hagu.solomon-cary@ PALI SPORTS sports coverage? Photos courtesy of Fast Toys Club Inviting porch surrounded by lush and romantic foliage gives a feeling of privacy and seclusion. With a Offered at $2,750,000 3.5 Offered at $1,850,000 2 pressed thanks for the dedication called to be hopeful.” rian Church, Palisades Lutheran lacity.org), Councilmember Mike wonderfully open floor plan, each room flows seamlessly to the next and connects the indoors with the Restaurant Review: of the volunteers. The evening’s offering was Church, Corpus Christi Church, Bonin ([email protected]), Visit our Pali Sports Extra blog at out. Spacious, light & airy living room with high, coffered ceiling and beautiful, original wood floors. This • Serene setting with some ocean views • 9,600 square foot lot with pool Lemonade Santa Monica He thanked the clergy present given to OPCC with funds ear- The Parish of Saint Matthew and Brentwood & Pacific Palisades EXTRA elegant open feel leads to the dining room, great for entertaining, just off of the charming kitchen and (page 19) for the opportunity to speak at the marked for the PPTFH. The Self-Realization Fellowship. Field Deputy Sharon Shapiro (sha- www.palipost.com/category/palisades-sports-extra/ • Four upstairs bedrooms + downstairs office • Set on cul-de-sac in Marquez Knolls breakfast. Three bedrooms (including the garden master that opens to beautiful landscaping), plus two service and also for the ongoing Bernstein talked about every- (Continued on page 6) [email protected]). • Open floor plan with good natural light • Potential for major fixer or build new baths. Step out of the family room to the wood deck and Scandinavian design outdoor kitchen. From here for videos, live tweets, photo galleries, updates and interviews • Just minutes to beach, Village & hiking • Ocean views from front side of property with your favorite players and coaches. there is even more entertaining and family space in the secluded outdoor dining area and lounge. Added VIDEOS to this, a privately-gated driveway and spacious two floor garage. It doesn’t get any sweeter than this! A www.PaliPost.com great way to enjoy everything life in the Palisades has to offer. You pick a charity and we will donate 10% in your name

CalBRE# 00902158 ©2013 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker 310.230.7373 Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. If your Property is currently listed for sale this is not intended as a solicitation of that listing. 881 Alma Real Dr., #213 Pacific Palisades, CA 90272 (310) 454-1321 Fax: (310) 454-1078 www.PaliPost.com

MEDIA KIT 2016

Reach the PRIME Pacific Palisades market and surrounding areas with the Palisadian-Post Newspaper.

DEMOGRAPHICS ES M rs HOMES O nte H re Ÿ 9,500 Homes 19%

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RESIDENTS D ’s

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Total Population: 35,689 % 1

2 w Ÿ Male 16,910 49% 3 / s 4 ’ r - Ÿ o Female 18,779 N y l e e IO a h Ÿ 52.4% Female 47.6% Male T r c A d ba L eg le re r U a e or highe P m O 47.6%

P Families: 1 52.4% 2

Ÿ e 66% Small families l a (meaning higher concentration of m fe RS younger couples) E tand IB wss Ÿ 31% Medium sized families tot 89 R ne al: 35,6 C 16.2% Ÿ 3% Large families S B

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Ÿ 41% Pet Owners S 5 83.8% , 0 n E o i G 0 t A 0 ip + cr c bs ir su >65 <20 cul INCOME 20% ation Average Income: $245,387 25% 1

2 Ÿ 3 Median Income $168,008 4 20-34 5 50% Ÿ Average Household Total Expenditure 8% penetration $142,353 45-64 34% 35-44 13% 1,000 homes in Santa Monica Canyon + and Sunset Mesa