Media Kit 2016
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eal Dr., #213 881 Almaalisades, R CA 90272 Pacific P (310) 454-1321 Fax: (310) 454-1078 aliPost.com www.P 2016 MEDIA KIT $69.00 ONE-YEAR SUBSCRIPTION Reach the PRIME Pacific Palisades market and surrounding areas with the Palisadian-Post Newspaper. SUBSCRIPTION, CIRCULATION & DISTRIBUTION WS: 4,900+ Subscribers BREAKING NE The PALISADIAN-POST and THE SHOPPER are the only two weekly newspapers that assure complete ollowers saturation of the HIGH income households in Pacific Palisades, Santa Monica Canyon and adjoining areas.Palisadian-Post Serving the Community Since 1928 FACEBOOK: 4,000+ F 22 Pages Thursday, October 29, 2015 ◆ Pacific Palisades, California $1.50 Newspapers are delivered weekly by the U.S. Postal Service to every household along with distribution in in the Annual Caruso Holds Impromptu Town Creep Your Crypt Contest Hall Meeting at Farmer’s Market ONLINE Voting is underway for the Paliasdian-Post’s 2nd Annual Creep Your Crypt Halloween home decorating contest sponsored by Gibson International. Take a By FRANCES SHARPE Venue/Time Change news racks placed near high traffic areas such as restaurants, businesses and markets in The Palisades. look at the creepy crypts on pages 15 and 16 and visit palipost.com to vote for Editor-in-Chief your favorites. Voting is open through midnight Oct. 31. Prizes will be awarded for Oct. 29 Meeting in three categories: Creepiest Crypt, Best Theme and DIY-Originality. Winners eveloper Rick Caruso sur- will receive $500 in great prizes from Beachy Cream, Café Vida, Claudia Ross, prised residents by spend- with Rick Caruso Discovery Cube, Flash Gallery, Frankie’s on the Park, Goorus Yoga, ICE at San- ing about half an hour Dtalking to people about Caruso Af- Rick Caruso, founder ta Monica/Winterlit, isarose, Long Beach Aquarium, Modo Mio, Pearl Dragon, filiated’s proposed Palisades Vil- and CEO of Caruso Affili- Philips French Cleaners, Power Pilates with Emma, Sam’s by the Beach, Sweet lage project while at the Palisades ated, will be meeting with Rose Creamery, The Grammy Museum and Vivian’s Boutique. Farmer’s Market on Sunday, Oct. the Village Project Land Use Happy voting and Happy Halloween! 25. Committee, a sub-commit- Many passersby who noticed tee of the Pacific Palisades the developer in their midst stopped Community Council on to shake his hand and tell him how Thursday, Oct. 29 from 6:30- 5,500+/Weekly eager they are for the project to get 8:30 p.m. at the Palisades started. Charter High School large Michael Lyle, a resident for gym to discuss the Palisades nearly 20 years, told Caruso the Village project. The commu- Palisades commercial area had nity is invited. been “dead” for too long. “You go out at 7 p.m. and there’s nothing,” In addition to bringing in new he said. unique shops, Caruso revealed, Of the proposed project, Lyle “We want to bring back Mayber- added, “I’m for it. I’m just glad ry and Mayberry wants to come you’re doing it.” back.” CIRCULATION Many other farmer’s market The Swarthmore Avenue com- shoppers echoed the sentiment. Rick Caruso (left) talks to residents about the Palisades Village project fort food café, which had been Caruso told the crowd of on Sunday, Oct. 25 at the Palisades Farmer’s Market. Photo: Frances Sharpe serving the community since 2008, more than a dozen who had gath- closed its doors on Feb. 14 to the Palisadians have expressed concern about a sticky substance found ered around him that his firm has side of Swarthmore and a number questions that hundreds of resi- disappointment of many residents. in some mailboxes in the community. Former Palisades Postmaster received thousands of comments of storefronts on Sunset between dents have also posed to the Pali- Many would welcome back the lo- Charles Hearne says it could be the work of thieves. from residents, the vast majority of Swarthmore and Monument. sadian-Post: “Will there be mom- cal favorite. Rich Schmitt/Staff Photographer them in support of the project. Curiosity about the proposed and-pop shops as opposed to chain “Bentons and Maison Giraud Caruso Affiliated’s Palisades Palisades Village seems to have stores?” would like to stay as well,” he add- Village encompasses a 3.17 acre reached a fevered pitch, and the Caruso responded, reiterating ed. property, including the storefronts number of questions directed at the what he has said at several com- While the majority of residents Mailbox Issue Gets Sticky on the south side of Swarthmore developer at the farmer’s market munity meetings and in interviews have rallied behind the project, a By DAYNA DRUM the past year and a half, Hearne between Sunset and Monument, the was representative of the commu- with the Post: “We’re looking for few Palisadians have expressed $93,473 Reporter told the Post. In response to the parking lot behind those buildings, nity’s interest. ‘unique’ retailers and restaurants as some concerns about certain as- problem, the boxes were modi- most of the storefronts on the north One passerby asked one of the opposed to chains.” (Continued on page 5) READERSHIP alisadians trying to use the fied so thieves are unable to fish Pblue drop-off mailboxes on the the letters out, but this does not & side of the street might encounter stop individuals from still trying, a stickier-than-usual situation. Hearne said. The Power of Orange In a letter submitted to the The Palisades Post Office editor in the Palisadian-Post, is aware of the problem and has Palisadian Warren Cereghino a maintenance team respond- $168,008 expressed concern over finding ing three or four times a week a sticky substance on the inside to issues that are reported, said tray of a mailbox, where he found Yavonne Smith, officer in charge. a piece of mail already caught in This method is widely used the trap. across the country, Smith said, and “Citizens using mailboxes in some cities have even removed the Palisades need to know that the the street mailboxes entirely. substance is in many of our mail- Fishing has been a common boxes and that they need to make method of identity theft for a long sure their mail gets to the bottom time, but has only recently been $56,266 of the box,” Cereghino wrote. introduced in the Palisades. Previous Palisades postmaster While there does not appear to DEMOGRAPHICS Charles Hearne (Hearne moved be too much of a risk due to the to the Culver City Post Office tamper-proof boxes, occasional- in June) explained that thieves ly an attempt will be successful, will place a strip of this sticky Hearne said. substance, which he referred to Smith warns mail patrons to as “glue sticks,” on the inside of be cautious and to make sure their mailboxes to catch incoming mail letters make it all the way down to and retrieve identity information. the bottom of the box. $2,115,800 This method is known as Residents can also bring their “Fishing.” mail to the drop-off boxes inside Fishing has been an ongo- the post office if they feel safer ing issue in the Palisades for doing that. Anyone who notices sus- ECONOMIC PROFILE picious activity or some of the sticky substance in the mailbox- es is encouraged to call the U.S. Players and coaches in the Palisades High boys basketball program wore orange to practice on Wednesday in support of PACER’s Postal Inspection Service at 877- National Anti-Bullying Day. Orange is the official color of the cause and Dolphins players were required to write two essays, one to their $1,342,920 876-2455 from 8 a.m. to 4:30 p.m. parents and one to their coaches, about how to confront and prevent bullying on campus and in society. Rich Schmitt/Staff Photographer LADWP Responds to Recent Power Outages By ALEXANDRIA BORDAS of the September outages. equipment—over half of LAD- dates. area and has since been upgraded Reporter As 2015 is on its way to be- WP’s 320,000 poles are at least According to a fact sheet by several times, well over its origi- ing the hottest year ever recorded, 60 years old. LADWP is aware LADWP, typical residential cus- nally planned expansion capabil- Per Capita Income in the Palisades etween the months of July heat waves are one of a number of the Palisades has experienced a tomers will see an average in- ity. and October of this year ap- factors contributing to the sporad- high number of outages over the crease on their water and power LADWP officials said if a $198,147,000 Bproximately 34,558 Los Angeles ic and at times hours-long power past few months and apologized bill of $4.75 per month from 2016 second distributing station, or Department of Water and Power outages, according to LADWP. to the community in a letter to the through 2020, costing an addi- (Continued on page 5) (LADWP) customers experi- Carol Tucker from LAD- Post on Oct. 21. tional $57 annually. These rates enced power outages. WP Communications said the “In order to further improve could fluctuate depending on res- In Pacific Palisades alone, population growth and new de- power reliability, LADWP is idents who may be low or high- THIS WEEK iN some 3,500 residents in Marquez velopments in LA, including the planning to replace five additional use customers. Knolls and the lower Highlands addition of extraneous upgrades high-voltage underground cables These measures may not be endured two major blackouts and such as home theaters popular in supplying power to your neigh- enough to keep the Palisades PALI LIFE Median Household Income in the Palisades many more in other neighbor- the Palisades, are also placing a borhood,” said Andrew Kendall, powered.