2020 Asset Guide
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Prohibiting Product Placement and the Use of Characters in Marketing to Children by Professor Angela J. Campbell Georgetown Univ
PROHIBITING PRODUCT PLACEMENT AND THE USE OF CHARACTERS IN MARKETING TO CHILDREN BY PROFESSOR ANGELA J. CAMPBELL1 GEORGETOWN UNIVERSITY LAW CENTER (DRAFT September 7, 2005) 1 Professor Campbell thanks Natalie Smith for her excellent research assistance, Russell Sullivan for pointing out examples of product placements, and David Vladeck, Dale Kunkel, Jennifer Prime, and Marvin Ammori for their helpful suggestions. Introduction..................................................................................................................................... 3 I. Product Placements............................................................................................................. 4 A. The Practice of Product Placement......................................................................... 4 B. The Regulation of Product Placements................................................................. 11 II. Character Marketing......................................................................................................... 16 A. The Practice of Celebrity Spokes-Character Marketing ....................................... 17 B. The Regulation of Spokes-Character Marketing .................................................. 20 1. FCC Regulation of Host-Selling............................................................... 21 2. CARU Guidelines..................................................................................... 22 3. Federal Trade Commission....................................................................... 24 -
Mac N' Cheetos
MAC N’ CHEETOS Contact: Kimberly Scott [email protected] About Mac N’ CHEETOS: Get ready for a very cheesy summer as CHEETOS and BURGER KING join forces to launch Mac N’ CHEETOS - creamy mac and cheese covered with crispy CHEETOS seasoning to make the perfect on-the-go handheld snack. Available only for a limited time at BURGER KING, get your hands on the snack that is double the cheese and double the fun. Sold exclusively at BURGER KING Price and participation may vary. About the BURGER KING Brand Founded in 1954, the BURGER KING brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER, the BURGER KING system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING brand, please visit the BURGER KING brand website at www.bk.com or follow us on Facebook, Twitter and Instagram. About CHEETOS: CHEETOS snacks are the much-loved cheesy treats that are fun for everyone! You just can’t eat a CHEETOS snack without licking the signature “cheetle” off your fingertips. And wherever the CHEETOS brand and CHESTER CHEETAH go, cheesy smiles are sure to follow. -
Copycat Snacks in Schools by Cara Wilking, J.D
The Public Health PHAI Advocacy Institute MAY 2014 Copycat Snacks in Schools by Cara Wilking, J.D. Introduction The Healthy, Hunger-Free Kids Act of 2010 (HHFKA) authorized the U.S. Department of Agriculture (USDA) to set nutrition standards for all foods and beverages sold in schools.1 Prior to the HHFKA, the USDA only promulgated rules for items sold outside of the National School Lunch Program (NSLP) that were of “minimal nutritional value,” such as soda, gum, and candy.2 Starting July 1, 2014, all foods sold outside of the NSLP, such as food from vending machines and school stores, will have to meet USDA “Smart Snacks” nutrition criteria. Not wanting to lose the in-school marketing opportunity, major food companies like PepsiCo are producing reformulated versions of popular junk foods like Cheetos® and Doritos® that meet the Smart Snacks criteria, but use the same brand names, logos and spokescharacters as are used to market traditional junk food. These copycat snacks are not widely available for purchase outside of schools and are clearly designed to co-market traditional junk food to children in school. This issue brief describes copycat snacks, how they undermine nutrition education efforts, and what can be done to stop the sale and marketing of these products in schools. Copycat Snacks Copycat snacks are a vehicle for food companies to co-market their popular unhealthy, junk food brands in schools. Copycat snacks meet USDA Smart Snacks nutrition criteria, but are marketed using brand names, product names, logos, and spokescharacters that are also used to market junk food. -
Final Pepsi Pledge
Children’s Food and Beverage Advertising Initiative Pledge of PepsiCo, Inc. PepsiCo, Inc. is proud to be one of the first companies to commit as a participant in the Children’s Food and Beverage Advertising Initiative (CFBAI). As an industry leader in the discussions of children’s marketing, PepsiCo believes children are a special audience and takes particular care developing advertisements and evaluating programming that carries messages to children. Through the company’s major business units, which include Pepsi-Cola and Aquafina beverages, Frito-Lay snack foods, Quaker food products, Tropicana juices and Gatorade sports beverages, PepsiCo is continuously transforming its portfolio to meet consumer needs, including products chosen by young people. As part of that on-going transformation, PepsiCo has improved the nutritional profile of its flagship brands by changing to healthier oils, reducing sugar and sodium content, and expanding the range of products offered. In 2004 the Company launched its “Smart Spot” program. By 2006 these products represented over two-thirds of North American revenue growth. Smart Spot eligibility criteria, as well as other information regarding the Smart Spot program, may be viewed at www.smartspot.com. In addition, PepsiCo is the only food and beverage company to have signed voluntary agreements regarding beverages in schools and snacks in schools through the partnership with the Alliance for a Healthier Generation – a joint initiative of the William J. Clinton Foundation and the American Heart Association. Both agreements represent break-through steps to adopt a practical policy in the U.S. that provides a sensible and workable solution for young people, parents and educators. -
Going for the Gold 2020 Award Winners in Brand Activation Marketing the 38Th Annual
GOING FOR THE GOLD 2020 AWARD WINNERS IN BRAND ACTIVATION MARKETING THE 38TH ANNUAL DO YOU HAVE WHAT IT TAKES? The ANA team is proud to announce that the 38th annual REGGIE Awards are now open for entries This year was a tough one, a lot of great projects were put on hold or revamped into something completely different. Now is the time to celebrate all those strategic shifts and creative pivots. We are looking forward to honoring the most innovative, integrated, and groundbreaking brand activation campaigns executed in the 2020 Calendar Year. To learn more about the categories and enter the 2021 REGGIE Awards please visit WWW.REGGIEAWARDS.ORG If you have any questions regarding the REGGIE Awards please contact Tori Carr: [email protected] or Jenna Magill: [email protected] 2020 Gold REGGIE Award Winners (by category) SUPER REGGIE ....................................................................... 4 Multicultural/Lifestyle Segment Campaigns ................. 24 Age-Specific Campaigns .......................................................6 National Consumer Brand Activation Campaigns ....... 26 ANA Center for Brand Purpose Campaigns .....................8 New Product Launch Campaigns ..................................... 28 Business-To-Business Campaigns .....................................10 Partnership Marketing Campaigns .................................. 26 Challenger Brand Marketing Campaigns ........................ 13 Promotion Marketing Campaigns ....................................30 Content Marketing Campaigns ..........................................10 -
Vodacom's Mo the Meerkat Campaign 2005-200
A Critical Investigation of an Animated South African Advertising Campaign: Vodacom’s Mo the Meerkat Campaign 2005-2007 Kim Hoffmann A Research Report submitted to the Faculty of Arts, University of the Witwatersrand, Johannesburg, in partial fulfillment of the requirements of the degree of Master of Arts in Digital Arts by Coursework and Research Report. Johannesburg, 2011 ii Abstract This critical investigation of the relationship between animation and advertising in South Africa provides both a historic overview and analysis of Vodacom’s Mo the Meerkat campaign. This campaign is documented as extensively as possible, by investigating all relevant aspects and decisions made by Vodacom, their advertising agency, Draftfcb, as well as the creative influence and participation by the animation studios and film companies involved in the campaign. A textual and stylistic analysis of all six advertisements produced as part of this campaign is conducted and explores issues of personality, performance and brand identity relating to the Mo the Meerkat character. This documentation and analysis establishes that a major South African advertiser chose to use an animated character in their campaign to act as a “spectacle” (as the term is defined by Andrew Darley in his text Visual Digital Culture. Surface Play and Spectacle in New Media Genres). iii Declaration I hereby declare that this dissertation is my own work. It is submitted for the degree of Master of Arts at the University of the Witwatersrand, Johannesburg. It has not been previously submitted for any degree or examination at any other university. Kim Hoffmann 8th day of August, 2011 iv Acknowledgements I would like to acknowledge and thank my Supervisor, Prof. -
Big Food, Big Tech, and the Global Childhood Obesity Pandemic
Big Food, Big Tech, and the Global Childhood Obesity Pandemic AUTHORS: Jeff Chester, MSW Kathryn C. Montgomery, PhD MAY 2021 Katharina Kopp, PhD Big Food, Big Tech, and the Global Childhood Obesity Pandemic | 2 Acknowledgments This report is part of a unique partnership of four organizations—Berkeley Media Studies Group, Color of Change, UnidosUS, and Center for Digital Democracy—working together to promote policies to ensure health equity for youth, communities of color, and other at-risk populations. The partnership is funded through a generous grant from the Robert Wood Johnson Foundation, which has also supported CDD’s ongoing research to investigate how contemporary digital marketing and Big Data practices impact young people’s health. We are very grateful to the Foundation’s commitment to these efforts. We also want to thank the following individuals and organizations who helped us with the writing and publication of the report: Jamie Bussel, Lori Dorfman, Gary O. Larson, and Burness Communications. Big Food, Big Tech, and the Global Childhood Obesity Pandemic INTRODUCTION | 3 INTRODUCTION devastating. For decades, there has been a steady and disturbing rise in The coronavirus pandemic triggered a dramatic obesity among children and youth. For example, obesity rates among increase in online use. With tens of millions of families teens ages 12 to 19 have quadrupled remaining in their homes, people turned to the internet since the 1980s. According to the most recent public health data, 19.3 to order food, stay up with the fast-breaking news, percent of all youth between the ages and engage with family and friends. -
The Influence of Brand-Equity Mascots Used by Food, Beverage and Restaurant Companies on the Diet of Children and Parents
The influence of brand-equity mascots used by food, beverage and restaurant companies on the diet of children and parents Taylor Brownell Thesis to be submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Science In Human Nutrition, Foods, and Exercise Vivica I. Kraak (committee chair) Adrienne Holz Ivory Valisa Hedrick Sarah Misyak May 9, 2017 Blacksburg, VA Keywords: brand-equity mascots, food and beverage marketing, dietary behaviors, children, parents, Q methodology The influence of brand-equity mascots used by food, beverage and restaurant companies on the diet of children and parents Taylor Reed Brownell ABSTRACT Researchers have examined the influence of entertainment companies’ licensed media characters on children’s diet and health. Conversely, limited empirical research exists on how food, beverage and restaurant companies use brand mascots to influence the dietary preferences and choices of children and their parents. This M.S. thesis is comprised of two studies that address this knowledge gap. The first study conducted a nutrient-profile analysis of 20 food, beverage, and restaurant products that use brand mascot marketing to children, whose companies are members of the Children’s Food and Beverage Advertising Initiative (CFBAI), an industry self- regulatory program. Products were evaluated using seven nutrient-profile models or nutrition guidelines. Results showed that all twenty products that used brand mascots failed to meet one or more of the guidelines, especially for candy/sweets, children’s meals, and snack foods. The second pilot study used Q methodology to explore the views of five child-parent dyads concerning the influence of brand mascots on their diet-related cognitive outcomes. -
Sw Snac-World-Official-State-Of-The
SNAC International is pleased to present the latest issue of SNAC World, SNAC International’s biannual member magazine published in partnership with Sosland Publishing. To access the Archives, Advertisers Index or a Single Page View, please refer to the toolbar above. Click Text View to translate stories into more than 50 languages. official state of the INDUSTRY SNAC WORLD SPECIAL EDITION 2021 Untitled-1 All Pages 7/20/2021 8:32:53 AM Untitled-1 All Pages 7/20/2021 8:32:53 AM VISIT US AT SNAXPO IN BOOTH Confidence. Built in. Quality, robust ingredient automation. Reliable, repeatable process management. Unmatched service and exceptional value that create enduring relationships. Shick Esteve, the only global provider focused solely on food. shickesteve.com Untitled-29 1 6/24/2021 7:36:52 AM STATE OF THE INDUSTRY ISSUE CONTENTS SNAC INTERNATIONAL STAFF Elizabeth Avery Jessica Hixson Lauren Galida President & CEO Director, Government Affairs Communications Associate [email protected] [email protected] [email protected] David Walsh Abby Valentino Christina Briones Vice President, Director, Industry Affairs Meetings & Events Associate Membership & Communications [email protected] [email protected] [email protected] Colleen Farley Paul Downey Manager, Member Engagement Director, Finance & [email protected] Administration [email protected] SNAC INTERNATIONAL BOARD OF DIRECTORS Chairman SNAC General Counsel Megan Reamer Rob Sarlls Martin Hahn Jackson’s Honest Wyandot, Inc. Hogan Lovells US LLP Mio Sakata Vice Chairman Directors at Large Calbee North America Mike Harper Chad McDonald Rudolph Food Co., Inc. Bryce Corp. Justin Spannuth Unique Snacks 2nd Vice Chairman Jeff Almond Greg Pearson Heat and Control Todd Staub Pretzels, Inc. -
The Concept of Timelessness Applied to Advergames
Acta Ludologica 2018, Vol. 1, No. 2 ABSTRACT: Advergames have been appearing alongside digital games since the very beginning. Although they had been originally created as marketing tools, their gaming nature has made from them an important part of digital-gaming industry heritage. At the same time, advergames, which persisted over time, may represent signifcant advantages for the brands they promote. The aim of the study is an examination of advergames’ The Concept of timelessness based on a theoretical framework and a qualitative-quantitative content analysis of advergames released across their history up to 2000, taking into account aspects of both digital games’ and advertising timelessness. Besides general popularity, archetypal character, current playability and preservation, the analysis also focuses on Timelessness Applied the advergame design and brand implementation forms. KEY WORDS: to Advergames advergames, digital games, iconicity, history, participation, preservation, timelessness. Zdenko Mago Mgr. Zdenko Mago, PhD. University of Ss. Cyril and Methodius in Trnava Introduction Faculty of Mass Media Communication Within the history of digital games,1 there exists a group of titles, which have had a Námestie J. Herdu 2 great impact on the whole development of the digital-gaming industry, and the remarka- 917 01 Trnava ble popularity of which is not dependent of time. Based on these characteristics, we might SLOVAK REPUBLIC consider them as timeless, an attribute associated for example with important artworks. [email protected] Advertising games, advergames or adgames are “specifcally designed digital games funded by a client (an advertiser), primarily serving to reach the advertiser’s marketing goal either as a standalone communication tool or as a part of an advertising campaign. -
Visit KFC at the Royal Melbourne Show'
alshow.com.au New star attractions Creature features Free entertainment Food and wine Pavai Visit KFC at the Royal Melbourne Show' 91 r ,r I Present this coupon when 1 I Present this coupon when Present this coupon when I I I KFC purchasing 1 Chips and 1 Burger s . KFC purchasing 1 Chips and 1 Burger KFC purchasing 1 Chips and 1 Burger I RECEIVE A FREE REGULAR DRINK I I RECEIVE A FREE REGULAR DRINK I I RECEIVE A FREE REGULAR DRINK I 4011111111110. I I I I I ik tio 1 tIN I + I I i s + i i I I KFC iKFC1 c4 KFC I I : Offer available only at the KFC stall, Royal Melbourne Show 2005 Offer available only at the KFC stall, Royat Melbourne Show 2005 Offer available only at the KFC stall, Royal Melbourne Show 2005 Mb UM ....... IM M NMI =II II= a MI la a Herald Sun Find the treasure JACK SEYMOUR, hunt trail for great value — and president of your chance to win a family ticket to the 2006 Commonwealth the Royal Games opening ceremony. Discover more than $40 worth Agricultural of "treasure", ranging from health food to novelty items, as you follow Society of the treasure-hunt map across the Showgrounds. Victoria Along the way you'll have the chance to pick up some prizes, visit Through the ages: 2005 signifies a new era for the Show, as well as marking 150 years of tradition. pavilions and get a preview of the WELCOME to the 2005 Royal Showgrounds redevelopment. -
State Law Approaches to Address Digital Food Marketing to Youth the Public Health PHAI Advocacy Institute 2
The Public Health PHAI Advocacy Institute State Law Approaches to Address Digital Food Marketing to Youth The Public Health PHAI Advocacy Institute 2 State Law Approaches to Address Digital Food Marketing to Youth Authors: Cara Wilking, JD Mark Gottlieb, JD Melinda Bonacore Andrew Cheyne, C.Phil Pam Meija, MPH, MS Lori Dorfman, DrPH Jeffrey Chester, MSW Public Health Advocacy Institute, Inc., Berkeley Media Studies Group and Center for Digital Democracy December 2013 Acknowledgements We would like to thank the following people for their assistance with this report: Matt Puder Lissy Friedman, JD Samantha Graff, JD Ted Mermin, JD Support for this research was The Public Health provided by a grant from the PHAI Advocacy Institute Robert Wood Johnson Foundation’s Healthy Eating Research Program at Northeastern University School of Law (#69293). 360 Huntington Avenue, Suite 117 CU Boston, MA 02115-0000 Contact Us! Phone: 617-373-2026 E-mail: [email protected] The Public Health PHAI Advocacy Institute 3 Table of Contents Executive Summary 4 Introduction 9 Why Digital Marketing Is Different 12 Packaging: Digital Marketing at the Moment of Truth 22 Personal Jurisdiction 25 Mobile Food & Beverage Marketing 29 Privacy 40 Facebook Advertising 45 Incentives-Based Interactive Food & Beverage Marketing 43 Gaming 68 Appendix: State Law Profiles 77 The Public Health 4 PHAI Advocacy Institute Executive Summary State Law Approaches to Address Digital Food Marketing to Youth Why focus on Digital Food Marketing? The State Consumer Protection Approach Legal and child development scholars have identified This report focuses on how state consumer protection promising theories for why all marketing, including digital law can be used to limit harmful digital food marketing food marketing, targeting children under 8 years of age, to children and teens.