SNAC International is pleased to present the latest issue of SNAC World, SNAC International’s biannual member magazine published in partnership with Sosland Publishing. To access the Archives, Advertisers Index or a Single Page View, please refer to the toolbar above. Click Text View to translate stories into more than 50 languages. official state of the INDUSTRY SNAC WORLD SPECIAL EDITION 2021 Untitled-1 All Pages 7/20/2021 8:32:53 AM Untitled-1 All Pages 7/20/2021 8:32:53 AM VISIT US AT SNAXPO IN BOOTH Confidence. Built in. Quality, robust ingredient automation. Reliable, repeatable process management. Unmatched service and exceptional value that create enduring relationships. Shick Esteve, the only global provider focused solely on food. shickesteve.com Untitled-29 1 6/24/2021 7:36:52 AM STATE OF THE INDUSTRY ISSUE CONTENTS SNAC INTERNATIONAL STAFF Elizabeth Avery Jessica Hixson Lauren Galida President & CEO Director, Government Affairs Communications Associate [email protected] [email protected] [email protected] David Walsh Abby Valentino Christina Briones Vice President, Director, Industry Affairs Meetings & Events Associate Membership & Communications [email protected] [email protected] [email protected] Colleen Farley Paul Downey Manager, Member Engagement Director, Finance & [email protected] Administration [email protected] SNAC INTERNATIONAL BOARD OF DIRECTORS Chairman SNAC General Counsel Megan Reamer Rob Sarlls Martin Hahn Jackson’s Honest Wyandot, Inc. Hogan Lovells US LLP Mio Sakata Vice Chairman Directors at Large Calbee North America Mike Harper Chad McDonald Rudolph Food Co., Inc. Bryce Corp. Justin Spannuth Unique Snacks 2nd Vice Chairman Jeff Almond Greg Pearson Heat and Control Todd Staub Pretzels, Inc. Utz Brands Trace Benson Treasurer Old Dutch Foods Lisa Stern Ramiro Fernandez LifeSpice Herr Foods, Inc. Joan Cetera PepsiCo Foods North America Tina Hacker Secretary Land O’Lakes, Inc. Leanne Oliver Shane Chambers PepsiCo Foods North America Truco Enterprises Rocco Fucetola Blueprint Automation Past Chairman (2019-20) Barry Fulmer Fritz Kohmann Keystone Food Products, Inc. Héctor De La Barreda Shearer’s Foods Amplify Snack Brands Phil Gusmano Past Chairman (2018-19) Better Made Snack Foods, Inc. Kraig Rawls Dan Sifer Warnock Food Products Herr Foods, Inc. Bernard Kreilmann Eagle Family Foods, LLC STEPPING UP TO THE PLATE AEC President David Read Burke Raine 08 Snack producers position themselves to knock it out Printpack Conagra Brands of the park as the nation reopens. President & CEO Michelle Reardon Elizabeth Avery Campbell Soup Co. SNAC International INNOVATIVE PARTNERSHIPS 17 Emerging snack companies weathered the pandemic with quick pivots and adaptability. SNAC WORLD STAFF FLAVORS THAT SIZZLE Editorial Advertising Sales Charlotte Atchley Mike Gude 23 Hot, international, mashups and more are trending in [email protected] [email protected] the snack aisles. Dan Malovany James Boddicker [email protected] [email protected] 2021 STATE OF THE INDUSTRY Keith Moore Russell Brody [email protected] [email protected] 31 A comprehensive report on industry trends, sales Design Subscription Coordinator data and new products. Brian Peterman Lauren Galida [email protected] 32 Other Salted Snacks 50 Bars 34 Potato Chips 52 Corn Snacks SNAC INTERNATIONAL 36 Tortilla Chips 54 Nuts and Seeds 1560 Wilson Blvd, Suite 550 38 Other Snacks 56 Cheese Snacks Arlington, VA 22209 Phone: (703) 836-4500 or (800) 628-1334 40 Snack Mixes 58 Pork Rinds Fax: (703) 836-8262 Web: www.snacintl.org 42 Pretzels 60 Meat Snacks E-mail: [email protected] 44 Crackers 62 Popcorn 48 Cookies DEPARTMENTS SNAC World is the official magazine of SNAC International and is produced in conjunction with Sosland Publishing 06 Letter from SNAC Company. SNAC World is distributed free-of-charge to members of the organization. SUBSCRIPTIONS: Contact Lauren Galida, [email protected]. SNAC and Sosland Publishing Company assume no responsibility for the 64 Products & Services validity of claims in items reported. ©2021 SNAC International. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. Printed in U.S.A. 66 Advertisers’ Index 2021 SNAC WORLD 5 SNAC LETTER EYES TOWARD THE FUTURE My first thought as I reflected on the topic for this turing an unprecedented combination of networking letter was to share the many creative ways the and education opportunities. snack industry and SNAC International adapted to So, what exactly is SNX? SNX is a forum featur- meet the challenges of COVID-19. Then I re-read ing three structured elements, each with dedicated my letter in last year’s State of the Industry report time on the agenda: Supplier Suites, an Experience Mto be reminded that I did just that one year ago, Zone and an Education Arena. Seven hours of when we were a mere 6 months into the pandem- the two-day meeting are reserved solely for 1:1 ic. Funny? Not so much. meetings in Supplier Suites for in-depth, private No more looking back, all eyes are on the future. conversations between snack producers and their And the future has big things in store for SNAC with vendors. The Experience Zone will be composed of the greatly anticipated launch of SNX — an all-new five areas that will lead attendees through the snack industry forum that will focus on education and manufacturing process, beginning with raw mate- collaboration. SNX will be held March 27-29, 2022, rials and ending with finished product. Each zone in the hills overlooking Phoenix, a beautiful setting will feature supplier kiosks, pop-up education and at the perfect time of year to spark creativity and hands-on engagement areas. Six hours of SNX is imagination. Going forward, SNX will be held every dedicated to the Experience Zone. other year in rotation with SNAXPO, our well-known Finally, the Education Arena will feature speakers vertically integrated supply chain exhibition, next on the most crucial topics facing the industry from slated for March 2023 in Orlando. workforce to sustainability. From the opening key- The concept for SNX grew out of a collabora- note remarks to the grand finale featuring the return tive year-long effort between SNAC Associate and of SNAC Tank, in which the most innovative startup Business Members asking, “How can we create a companies will compete for cash prizes and mento- high-engagement, high ROI event convening out- ring from industry experts, the Education Arena will side of the traditional trade show setting?” The idea inspire and inform attendees on what is new and was to completely reinvent the “smaller” SNAXPO next for the snack industry. that historically does not feature large equipment And for those wondering how to pronounce SNX displays. And reinvent they did! SNX breaks the … it sounds just like “snacks” — don’t worry, you’ll traditional trade association meeting mode by fea- get the hang of it! Elizabeth Avery President & CEO SNAC International 6 SNAC WORLD 2021 Lower energy costs. Increase flexibility. We all like options. Our modular hybrid tunnel ovens are designed to give you the options needed for the most efficient oven for your process. Lower energy costs, shorter baking times, and high-quality products. Yes, options are good. Have a question? Contact us. [email protected] Innovations for a better world. Untitled-5 2 7/8/2021 2:46:10 PM STEPPING UP TO THE PLATE Snack producers position themselves to knock it out of the park as the nation reopens. 8 SNAC WORLD 2021 STATE OF THE INDUSTRY by Dan Malovany Let there be no doubt: 2020 was an unprece- bers will be tough to beat in 2021,” he said. “It was dented year, but one part of America’s lifestyle amazing to see that when panic set in, comfort didn’t change. Despite the upheaval caused by brands were the first to be bought as experimenting the coronavirus (COVID-19) pandemic, snacking with new products was not on many people’s agen- remained strong. Certainly, it went in different das. As the weeks went on, groceries were still in Ldirections as households turned to variety packs high demand with many restaurants closed, but the and family-sized bags purchased online in greater panic started to wane. This is when smaller brands numbers. Snacking also saw increased frequency saw their solid sales increase.” during mornings and afternoons from remote offic- As time moves on, Mr. Spannuth added, the out- es and home schooling and surged in the evenings look appears bright for niche brands as well. as movie nights transformed into regular affairs. “Businesses and restaurants are reopening, and “Consumers are snacking more than ever,” ob- while snack sales are reducing from 2020’s all-time served Leslie Vesper, vice president of marketing, highs, the brands with quality like Unique Snacks innovation, Plano, Texas-based Frito-Lay. “At the are seeing that our sales drop-off percentage is onset of the pandemic, there was a dramatic in- far lower than the category,” he explained. “This is crease in snacking as consumers were purchasing evidence of consumer retention that we credit to essentials in bulk and stocking up their pantries product quality.” with their favorite snacks. As the pandemic con- The outlook for the remainder of this year and tinued, consumers were spending more time at heading into next looks bright for several reasons. home, snacking during new dayparts and seeking “What we found is that we think there will be a more variety in their snacks in order to satisfy 3% to 4% pricing gain, which will help core snacks the needs of everyone in their households. Now, gain a 3% to 4% dollar sales increase,” said Sally more than a year later, we’re seeing many of these Lyons Wyatt, executive vice president and practice habits stick, and as people begin to gather again, leader, IRI, during an IRI webinar on the state of the snacks have returned as the cornerstone of these snack industry in April.