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Covid-19 Impact on Streaming Audiences

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Covid-19 Impact on Streaming Audiences COVID-19 IMPACT ON STREAMING AUDIENCES GAME STREAMING REPORT REPORT BY STREAM HATCHET ESPORTS DATA AND ANALYTICS COMPANY www.streamhatchet.com Facebook takes 11% of gaming platform ● Gaming live streams are becoming the premier destination for esports and video market share game enthusiasts. Year-over-year watch Total hours watched of video game live streams on, Twitch, YouTube Gaming, Mixer, time has increased by 35%. and Facebook HOURS WATCHED ● More than 50% of all gaming content is watched on Twitch – in 2020 viewers 4.9B have watched 15% more hours on Twitch. 11% ● YouTube Gaming seizes 22% of the 3.6B 22% gaming live stream market. From Q1 2019 to Q1 2020 viewers watched 51% 20% more gaming live streams. 65% ● Facebook is growing the fastest! Viewers 76% watched 900% more gaming live streams in Q1 2020. ● Mixer viewers watched 8% less gaming streams in spite of securing an exclusive partnership with Ninja. © STREAM HATCHET 2020 2 Gaming audiences up by 70% ● With the outbreak of a global pandemic, audiences are racing to streaming platforms like Twitch, YouTube Gaming, Average viewers watching video game live streams on Twitch, YouTube Gaming, Mixer and Facebook to watch esports Mixer, and Facebook and influencer live streams. WEEKLY AVERAGE VIEWERS ● On average, weekly viewers of gaming live streams have increased by 70% 3.6M year over year. ● Most notably, that growth has accelerated across the last four weeks, 2.3M an increase of more than 100%. 1.7M 1.8M © STREAM HATCHET 2020 3 Valorant is the biggest live streaming ● Valorant is a new tactical first-person-shooter from publisher game launch ever Riot Games. While the game is still in Total hours watched of video game live streams on, Twitch, YouTube Gaming, Mixer, beta, it is breaking live streaming and Facebook records. ● During its first four weeks of video game streaming, it has amassed over 323M hours watched. That’s 2X as many as Apex Legends the second biggest launch in video game streaming. ● The second week of streaming Valorant generated 131M weekly hours watched. That’s 1M more hours watched than all of the other top five games in their second week. © STREAM HATCHET 2020 4 Travis Scott and Fortnite breaks ● Last week rap artist Travis Scott appeared inside of Fortnite for an gaming records in-game concert which broke records. Music x gaming peak live stream viewers on Twitch, YouTube, Mixer, and Facebook ● Influencers including Tfue (the top Twitch influencer), streamed the event. ● The performance reached a peak 2.8M PEAK VIEWERS audience of more than 2.8M viewers, making it the biggest music gaming crossover ever. 1.9M ● Riot Games, publisher of League of Legends focuses its music crossovers 1.3M 989k around esports events. During the ‘18 and ‘19 World Finals, Riot unveiled virtual pop 301k groups like KDA and True Damage (featuring real world artists like Madison Beer and Keke Palmer) making them the largest music x esports crossover at 1.3M viewers. © STREAM HATCHET 2020 5 Esports racing grows by nearly 1000% ● Esports meets real world racing in sim titles like iRacing, rFactor 2, and from 2019 to 2020 Assetto Corsa. Racing video game live stream hours watched on Twitch, YouTube, Mixer, and Facebook ● Fans of Formula 1 and Indycar are flocking to Twitch to watch their LIVE STREAMING HOURS WATCHED favorite racers take on gamers. ● Audiences of these racing games have 6.8M 2019 2020 grown dramatically year over year, increasing from less than 750k to more than 6.8m during April ● Games featured in streaming include 3.9M iRacing, F1 2019, Assetto Corsa, Assetto Corsa Competizione, Project CARS 2, Forza Motorsport 7, rFactor 2 and Project CARS. 1.2M 1.2M 0.7M 0.7M 0.7M 0.7M © STREAM HATCHET 2020 6 Contact us at [email protected].
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