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October 29 2018.Pdf NHL seen as league Players Coalition NASCAR President Meeting LA28’s $2.5B most willing to work targets local races, Steve Phelps details sales goal will require with casino operators. voting rights. his vision for the sport. brands to buy in early. 3$*( 3$*( 3$*( 3$*( OCTOBER 29-NOVEMBER 4, 2018 VOLUME 21 ISSUE 28 • $7.95 7$/(2)$ 7851$5281' :H7UDLQ7RPRUURZśV 6SRUWV([HFXWLYHVLQ 7RGD\śV7LFNHW'LVWULEXWLRQ $SSO\WRGD\IRUWKH6HVVLRQ KWWSDVFDFDGHP\FRP'7,VFKRODUVKLSV '7,0DQDJHPHQWLVSURXGWRVSRQVRU VFKRODUVKLSVWRRXWVWDQGLQJFDQGLGDWHVIRU $WODQHDMBDz#HRSQHATSHNM WKH$FFHOHUDWHG6SRUWV&DUHHU$FDGHP\ SPORTS BUSINESS JOURNAL 67$7(2)3/$< MONEY TALKS “I tried to win it so we could get Le’Veon back. It didn’t work.” —Steelers wide receiver JUJU SMITH-SCHUSTER on buying more than 100 Mega Millions tickets last week. Running back Monster Ad Le’Veon Bell has been holding out all season in YouTube used augmented reality ads to promote its streaming service “YouTube TV” hopes of getting a during Game 1 of the World Series in Boston last Tuesday. The ads, which were virtually new contract. superimposed atop the famed, 37-foot-tall left-field wall at Fenway Park, featured the brand’s logo and a simulated TV screen. YouTube is the presenting sponsor of the World Series. TAKING ATTENDANCE 20,000: Estimated crowd at Washington State for ESPN’s “College GameDay,” the first time the show had come to Pullman, which went live at 6 a.m. PDT. The town has just over 33,000 residents, the school’s total enrollment is 30,614 and Martin Stadium held 32,487 fans for the Cougars’ 34-20 upset win over No. 12 Oregon. 30k 25k 20k 3$< )25 12 3/$< 15k New Balance signed Darius Bazley to a contract that could 10k pay up to $14 million. Bazley will be an intern at the 5k company while he gets ready College Residents Enrollment Stadium for the NBA draft. GameDay THE METER FASHION SENSE CASH ONLY 3$< )25 3/$< Adidas executive Jim Gatto Price offered by the Neiman and two others were convicted Marcus Christmas book for a on all counts they faced in a recipient and a guest to get trial related to a college special access at the four tennis majors with basketball scandal in which SLOANE STEPHENS, players’ services were shopped. including sitting in her box For its game on Oct. 20, Alabama-Birmingham at the Australian, French wore uniforms with the names of kids who and U.S. Opens and at are battling serious illnesses and are patients Wimbledon, playing her in a at nearby Children’s Harbor, a family center 45-minute match and staying that has a location at a Birmingham children’s at the players-only hotels. YouTube TV; Getty Images (3); ESPN Images; Twitter TV; Getty Images (3); ESPN Images; Twitter YouTube hospital, or who had recently passed away. WWW.SPORTSBUSINESSJOURNAL.COM OCTOBER 29-NOVEMBER 4, 2018 | 3 )2580 for 2018 — he’s that commanding and effective as an evangelist for the sport. His swagger is evident when he declared that his prop- erty represents the future of sports and the live event experience. In his conversation with Allen & Co.’s Michael Melnitzky, he The entire contents offered a powerful statement about the inaugural year of his Over- of this magazine are watch League, which has now grown from 12 to 20 franchises. “We copyrighted by Street & had 160 million viewable hours. We have 45 million people in the Smith’s SportsBusiness Journal 2018 with all rights spectator audience. We are just getting started,” he said. reserved. Street & Smith’s To demonstrate the everyday accessibility of esports, the cor- is a registered trademark porate executive Kotick called up event emcee and former NFL of American City Business player Dhani Jones (6-foot-1, 240 pounds) to stand next to him, Journals, Inc. Reproduction or use, without permission, the size and shape difference noticeable. “Look at Dhani. Now, of editorial or graphic look at me. There are 3,000 guys like him who can play NFL foot- content in any manner ball. There are 100,000 guys like me who can play esports.” He is prohibited. Street & Smith’s SportsBusiness stressed the connective tissue of the gaming culture (“It’s a very, Journal (ISSN-1098-5972) very high level of engagement and commitment”), the appealing is published weekly, with demos (“Esports fans are the hardest-to-reach market for advertis- the exception of the first ers”) and the powerful platforms of their partners (“If you think week of January, the first week of July and the last about Twitch as a network, it’s two times the size of ESPN”). week of December, for He said his Overwatch League allows traditional sports investors $289 a year by Street & like the Wilpons and Krafts to flex their entrepreneurial muscles, Smith’s SportsBusiness Michigan students Journal, at 120 West which are often constricted in their traditional league models. Wil- Morehead Street, Suite pon agreed and showed the confidence in Kotick by saying, “We 310, Charlotte, NC 28202. bring compelling bet on Bobby and his team.” He went on to add, “It’s about being In Canada $350 per year, entrepreneurial and about being digitally focused. I was surprised includes GST and all other countries $457, includes how quickly the fan base got behind our team and the following.” a one-year subscription content to campus Kotick stressed his company’s “ruthless prioritization, maniacal and expedited air delivery focus and complete alignment to build value for partners.” It’s ob- (GST#139794580). vious he embodies those values. Global domination as the biggest Periodicals postage paid at Charlotte, NC and additional sports league is his goal, and while clearly focused on the prize, he mailing offices. Street & $%5$+$0 T’S a short drive from Detroit to Ann Arbor offered one caveat to future success: “Managing the 20 most suc- Smith’s SportsBusiness on Interstate 96, where I attended the 7th cessful entrepreneurs in sports is really hard to do.” Journal is a publication of 0$'.285 American City Business annual Michigan Sport Business Conference f NFLPA EXECUTIVE DIRECTOR DeMaurice Smith was in mid- Journals, Inc. Street & EXECUTIVE this month. The University of Michigan season form in telling students about the relationship between Smith’s SportsBusiness EDITOR I Journal is an equal students were first movers in organizing a daylong unions and management, and he didn’t pull any punches. “There conference on campus on sports business, and there has to be a healthy antagonism between management and labor,” opportunity employer. POSTMASTER: Please are now a number of student-run programs across he said. “Because they want things we don’t want.” At one time send address changes the U.S., including at Stanford, Penn State and South he said, “I represent the players and Roger [Goodell] represents to Street & Smith’s Carolina, while North Carolina produced its inau- the bad people.” When I asked, “Do you really believe that?” Smith SportsBusinessJournal — Subscriber Services, P.O. gural event earlier this month. said, “Yes.” Describing his relationship approach with the league, Box 36637, Charlotte, NC In Ann Arbor,27 undergraduate students spanning he said, “I believe in a mix of humor with violent confrontation.” 28236-6637 a range of majors worked 10 months on the event. fI ASKED Barstool Sports CEO Erika Nardini if she would be FOR CUSTOMER SERVICE CALL Many of the students are children of sports business interested in revisiting talks with ESPN about Barstool program- 1-800-829-9839 executives and I appreciate how this day brings fam- ming on the network under the new leadership of Jimmy Pita- For article reprints, please ilies together in almost a celebration of the business. ro. “No,” she quickly said. … Overtime co-founder Zachary contact The YGS Group at Because of the high number of Michigan alums work- Weiner, 25 years old, describes his digital sports media com- (717) 505-9701 , x2204 / SportsBusinessJournal@ ing in sports, this conference has a strong agenda. pany as a lifestyle play — which reminded me a bit of And1 in theYGSGroup.com It’s a great day of idea sharing, learning and network- the 1990s. “We want to be, essentially, a streetwear brand.” Nar- ing for the more than 500 students on site. Here’s a dini said Overtime is clearly an acquisition target: “There are few things I picked up from my day on campus. big established media companies who will want Zack [and what SBJ/SBD f A FEW years ago at the conference, esports was he’s building].” … I appreciated how casually Fred Wilpon as- PODCASTS discussed in a breakout session. This year, it was similated with the students at the event. At one time, the 81-year- the featured kickoff session, as Activision Blizzard’s old Mets owner sat on the floor in a crowded breakout session, FIRST LOOK & Bobby Kotick joined New York Excelsior owner/ and I watched him later speak one-by-one to the exhibitors. Few BUZZCAST Chairman Jeff Wilpon to talk about the promise owners demonstrate such humility as the gracious Wilpon, whose Check out our First Look podcast every Monday where we and potential of the Overwatch League. granddaughter was one of the student planners. discuss the week’s top stories. Kotick is a tour de force and it’s easy to see why Also, check out Buzzcast in the Harvard Business Review recently listed him Abraham Madkour can be reached at amadkour@sportsbusiness- SportsBusiness Daily’s Morning Buzz, our daily two-minute look at among the 100 Best-Performing CEOs in the World journal.com. the stories of the day.
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