Electronic entertainment in Poland and trends on the Polish game market
Marcin Turski, President at SPIDOR
Association of Entertainment Software Developers and Distributors POLISH DEMOGRAPHICS
POPULATION: 38,538,447
SHARE IN WORLD POPULATION – 0.545%
0-14 YEARS OLD – 15.5%
15-64 - 71.6%
OVER 64 – 13.4%
AVERAGE AGE – 38.2 YRS OLD
WOMEN – 51.6% MEN – 48.4%
CITIES – 60.7% OF POPULATION
VILLAGES – 39.3% OF POPULATION
UNEMPLOYMENT 13.2%
STABLE NUMBER OF PEOPLE IN
WORKING AGE
Ludność w wieku produkcyjnym produkcyjnym ( wieku mln)w w Ludność Big fluctuations in the EUR/PLN exchange rate – volatility in the years 2000-2013 ECONOMIC SITUATION IN POLAND
AVERAGE MONTHLY REMUNERATION KEEPS INCREASING
LEISURE AND CULTURE CONSTITUTE 8.4% SHARE IN EXPENSES, THUS TAKING 4TH PLACE POSITIVE INCOME RATE IN RELATION TO GDP POLAND AND THE EU
POPULATION
GDP GROWTH GDP COMPARISON POLAND/GERMANY
THE AVERAGE REMUNERATION IN POLAND IS EUR 814
IT IS LESS THAN 25% OF THE REMUNERATION IN GERMANY
65% OF INTERNET USERS ARE PEOPLE AGED BETWEEN 15 AND 39 YRS OLD
59.7 % level of Internet penetration in Poland
In terms of population: 17,988,180 people. VIDEO GAME MARKET IN POLAND
ALMOST 12 MILLION GAMERS AGED BETWEEN 10 AND 65 YRS OLD 44% WOMEN 53% GAMERS SPEND MONEY ON GAMES
POLES ANNUALLY SPEND USD 120 MILLION (CA. EUR 100 MILLION) ON PC GAMES, WHERE 60% IS SPENT ON BOX VERSIONS AND 40% ON GAMES SOLD THROUGH DIGITAL DISTRIBUTION 7 MILLION – PLAY SOCIAL NETWORKING GAMES 7.8 MILLION – PLAY GAMES ON MOBILE DEVICES
1.8 MILLION POLES PAY FOR SOCIAL NETWORKING GAMES; THEY SPEND CA. USD 32 MILLION (CA. EUR 24 MILLION)
39% GAMERS PLAY MMO GAMES, WHERE: 96% F2P 16% SUBSCRIPTION MMO PLATFORMS: PC 64% CONSOLES 26% MOBILE DEVICES 10%
ACCORDING TO CONSUMER SURVEYS:
PC 42% CONSOLES 20% MOBILE DEVICES 28%
GAMERS MOSTLY USE: LAPTOPS 40% PCs 29% ACCORRDING TO THE DATA OF THE BZ WBK BANK, THE VALUE OF THE RETAIL GAME MARKET KEEPS GROWING.
346 MILLION IN 2010 402 MILLION IN 2011
VALUE OF THE DIGITAL DISTRIBUTION SECTOR
24 MILLION – 2010 40 MILLION – 2011
VALUE OF THE FREEMIUM MARKET
2010 – 150 MILLION 2011 – 250 MILLION
IN THE GRYONLINE REPORT: MARKET VALUE SINCE 2009:
2009 – 368 MILLION 2010 – 520 MILLION 2011 – 692 MILLION
THE GROWTH IS CAUSED BY THE PRESENCE OF INTERNATIONAL BRANDS ON THE POLISH MARKET:
American game developer and publisher. Present on the market since 1982. Annual sales at around USD 4 billion. Flagship titles: Battlefield, Dragon Age, Crysis, Fifa, Harry Potter, James Bond, Lord of the Rings, Medal of Honor, Need for Speed, SimCity, The Sims and many other. THE COMPANY HAS BEEN PRESENT ON THE POLISH MARKET SINCE 2003.
French game publisher since 1986. Annual sales at around USD 1.06 billion. Flagship titles: Assassin’s Creed, Avatar, Brothers in Arms, Far Cry, Prince of Persia, Rayman, Tom Clancy’s, Resident Evil. THE COMPANY HAS BEEN PRESENT ON THE POLISH MARKET SINCE 2009 AND CURRENTLY HAS CA. 40 TITLES IN ITS PORTFOLIO, INCLUDING MMOs: GHOST RECOON ONLINE, THE SETTLERS ONLINE, M&M HEROES ONLINE The Polish office of Microsoft has existed since 1992. The company employs over 300 people in Poland. Microsoft Innovation Centres operate in Łódź and in Poznań. Microsoft organizes the biggest tech conference in Poland – Microsoft Technology Summit – which is an inspiration and an opportunity for IT developers and representatives to exchange experiences. Up until now 70 million copies of the Xbox 360 console have been sold and the community of Xbox Live users consists of over 40 million people in 35 countries.
Sony Computer Entertainment – Sony Computer Entertainment is owned by the Japanese group Sony. The basis of its activities lies in manufacturing and sales of PlayStation consoles along with video games dedicated for them. The company was founded in 1993. PRESENT IN POLAND SINCE 2010. Flagship titles are: Gran Turismo, MotorStorm, Killzone, Ratchet & Clank, Resistance and Uncharted.
POLISH DEVELOPMENT COMPANIES ASSOCIATED IN WE BELONG TO AND COOPERATE WITH
OUR ACTIVITY IS ENDORSED BY WHAT DO WE DO?
• Protect minors from access to inappropriate content • Promote safe use of games • Promote the PEGI system • Present the position of the Association for national government bodies • Represent the Association in Poland and abroad • Prevent copyright infringement and carry out activities related with ISFE LAC
Presenting the position of the Association for national government bodies and representation of the Association in Poland and abroad Preventing copyright infringement and activities related with ISFE LAC
Applying intellectual property protection rights to video games. Creating a legal definition of games, participating in current consultations regarding changes in the Intellectual Property Rights Enforcement Directive.
Analyzing the decision of the Court of Justice of the European Union in lawsuits regarding IP violation in the context of implications of “judge-made” law.
Changing tax schemes and expanding reliefs to the branch of electronic video games, in order to encourage domestic entrepreneurs to invest in this branch of the industry.
Presenting the industry’s position to the European Commission with regard to CSR, appointing the Community of Practice, improving credibility of self-regulation and to regulations regarding online monitoring.
Project for cyber-safety strategy and Directive of the European Commission regarding the safety of network and information – domestic commitments.
Consumer protection – Directive concerning unfair commercial practices. Personal data protection with consideration to online payments and deleting data.
Thank you for your attention
For more information
www.spidor.pl