A Determined Industry ATK Sporting Names 2014 T the NSSF State of the Experienced the Second-Highest Year Ever

SHOOTING HUNTING OUTDOOR TRADE SHOW 1979–2015

DAY 3, JANUARY 22, 2015 NEW PRODUCT REPORTS SHOT Daily scours the floor to find the latest in knives from the show P. 14. Also, see what’s new in accessories P. 28

FEATURES NEWS Q&A WITH CAM SHOOT LIKE A EDWARDS GIRL! Group aims to Defending the Second grow the number of Amendment is a full- women shooters time job SEE PAGE 54 SEE PAGE 4

BULLET LEADING THE BREAKTHROUGH WAY Conservation Federal Premium is re- remains big business writing the blackpowder at the SHOT Show rule book SEE PAGE 58 SEE PAGE 68

THE DAILY NEWS OF THE 2015 LAS VEGAS SHOT SHOW BROUGHT TO YOU BY THE BONNIER CORPORATION AND THE NSSF A Determined Industry ATK Sporting Names 2014 t the NSSF State of the experienced the second-highest year ever. Dealers of the Year Industry dinner on Tuesday “Firearms permit and safety classes report South Carolina’s Palmetto State night, NSSF president Steve long waiting lists, and the number of appren- Armory was recently named Sanetti struck a “determined” tice hunting licenses increased to well over 2014 ATK Dealer of the Year. pose. He told the audience one million this year. There are now more “Huge inventory expansions Athat “much of the public and the media are than 40 million hunters and target shooters and phenomenal sales increases, woefully misinformed about who we are and and more than 100 million firearms owners. especially with Bushnell and all the good that we do for genuine gun safe- If this is a ‘retreat,’ as those who see no Savage Arms, plus a dedication ty.” He then iterated the many efforts that appeal in what we do have alleged, I wonder to our buyer’s programs have have been undertaken by the shooting-sports what an advance would look like!” earned Palmetto State Armory industry and NSSF to confront this issue. But most of all, he said, the many Americans this title,” said ATK Sporting “We’re determined to educate the public who enjoy the shooting sports are united in Group vice president of sales through blogs, social media, op-eds, TV and the determination “of ordinary people who Jim Bruno. “Owner Jamin radio interviews, and in-person appearances want nothing more than to peacefully, lawful- McCallum endlessly strives to around the country,” he said. “This has been a ly, and responsibly exercise their constitution- give his customers the very best Reed’s Sporting Goods of team effort, and it’s working. But this effort can al right to protect their families and enjoy the products and service. His Minnesota took home the never let up.” He then tackled an ongoing shooting sports.” incredible marketing efforts, award for Ammunition Dealer misperception of the shooting-sports industry. They are also united in “their determined sales strategies, and hard work of the Year. Finally, the ATK “Some pundits state that the shooting sports rejection of the false notion of controlling are impressive.” Shooting Accessory Dealer of are ‘in retreat.’ Well, look at the facts. Last criminals by heaping even more restrictions In related news, the Firearms the Year Award went to Ohio- year’s SHOT Show, one of the fastest-growing on the law-abiding. I have never seen our Dealer of the Year Award went based retailer Goschinski’s Fin, trade shows in the nation, had its highest atten- industry more determined to succeed in its to Vance Outdoors of Ohio. Feather & Fur. dance ever. The number of federally licensed mission by working together. And may that firearms dealers is growing. Firearms sales determination never falter.”

NSSF president Steve Sanetti says the indus- S&G PROTECTS SAFES try is united in its deter- Gun-safe owners and manufacturers using Sargent and mination to preserve Greenleaf, Inc., electromechanical locks are in for some the shooting sports for good news. This week at SHOT, S&G released new study all Americans. data regarding its electromechanical locks and their ability to properly open in the event of an electro- magnetic-pulse (EMP) attack or solar incident. To address this concern, S&G put its Spartan, Titan, and 6100 series electromechanical locks to the test. All three were tested at high-EMP levels in the same independent lab where S&G tests the U.S. government’s high-security 2740B locks against EMP “attacks.” “The EMP threat is a concern, and we wanted to be sure our locks passed the threat potential, testing them at the military’s highest EMP impact standards,” says marketing manager Nate Brown. “The locks passed with flying colors.” Booth #2816. (sargentandgreenleaf.com)

FOLLOW US ON INSTAGRAM @SHOTBUSINESS NEWS PETZAL RECEIVES AWARD Bushnell yesterday recognized career with Field & Stream, Petzal David E. Petzal with the 2015 Bill has co-hosted the “Gun Nuts” tele- McRae Lifetime Achievement vision show (which now is a video Award. Widely acknowledged as blog on the Field & Stream web- the dean of the gun-writing frater- site), penned the monthly column nity, Petzal has engaged readers by “Ask Petzal,” authored seven educating and advising them about books, and written thousands of choosing and using optics in a vari- features and erudite product ety of settings. reviews. Known for his candid Bushnell established the Bushnell approach, his vast knowledge of Bill McRae Lifetime Achievement guns, ammunition, and optics has Award to honor the legendary writ- made him the go-to source for er and photojournalist for the vast information on how to be a better contributions he has made to the shooter at both the range and in optics and outdoors industry the field. throughout his 50-year career. A graduate of Colgate University, Introduced in 2011, the annual Petzal served in the United States award was established to both Army, where he started his writing honor McRae and recognize jour- career, from 1963 to 1969. He has nalists who have made a profound Wayne Van Zwoll (right), the 2013 recipient of the Bushnell Bill McRae hunted all over the United States impact in the industry. Lifetime Achievement Award, congratulates 2015 recipient David E. Petzal at and Canada, as well as Europe, Over the span of his 42-year the Bushnell reception yesterday at the 2015 SHOT Show. Africa, and New Zealand.

Girl Power! POMA/NSSF AWARD- hoot Like a Girl (SLG²) is on a mission: to grow the number of women who participate in shooting sports by empowering them with confidence. Since its founding in 2008, it has achieved that goal again and again, The Professional Outdoor Media mainly by hands-on connections with women across the country, along Association (POMA) and the National with fresh and viable social media outlets and an ever-changing website Shooting Sports Foundation (NSSF) that features news, pro-staff tips, and techniques. honored American Rifleman and American Rifleman Television editor-in- S chief Mark A. Keefe, IV, with the presti- The main ingredient in this eager to find new ways to get Karen Butler, president of gious POMA/NSSF Grits Gresham success story is the state-of- our products into the hands of SLG2, says the trailer is help- Shooting Sports Communicator Award, the-art 52-foot trailer where females considering a firearms ing get more women into an honor that recognizes extraordinary women can participate in a purchase. The Shoot Like a shooting. “We are growing the achievements in communications in the revolutionary introduction Girl program offers exactly number of women who partic- areas of responsible firearms use, the process, called the Test Shots that, an opportunity for ipate in shooting sports. As of shooting sports, and hunting. and Test Flights programs, as women to try our pistols in a November 2014, our surveys Tom Gresham, Grits Gresham’s son, they shoot pistols, rifles, and safe and controlled environ- show a combined gun sales of presented Keefe with the award during compound bows in a safe, con- ment. I have been very 66 percent from nearly 1,700 the Shooting, Hunting, and Outdoor trolled environment in a short impressed with their commit- shooters we have put through Trade (SHOT) Show’s State of the amount of time. The trailer, ment to educate women on our program. That equates to Industry dinner. which is wheelchair-accessible, safe, responsible gun owner- 1,122 guns sales as a result of “I couldn’t be happier with the com- features a military-grade fire- ship, and we are proud to be a our introductory program, mittee’s selection of Mark for this arms simulation system and a supporter of Shoot Like a with 69 percent from new, award,” said Gresham. “He’s a skilled live archery range. Girl,” says Joyce Rubino, vice infrequent, or inexperienced communicator, but he also is a true gun “Colt [Booth #12529] is president of marketing. shooters.” geek—someone who enjoys the history, Crimson Trace Corp. (Booth the details, and the workings of both old #16731), which has signed on and new firearms. I’ve been privileged to as a sponsor, sees the value of spend time in the field with Mark, hunt- encouraging more women to ing and shooting, and he is one of the take up the shooting sports. “At most knowledgeable authorities on fire- Crimson Trace, our goal is to arms I know. His integrity, loyalty, and make laser sighting systems determination make him who he is.” standard equipment on all per- The Grits Gresham Award recognizes sonal protection firearms sold those who grasp the ideals, foster the in this country,” says Kent commitment, and display the talent Thomas, director of marketing Grits Gresham showed during his career. and product development. “As the market leader, our role is to reach those who we call ‘Gun Culture 2.0.’ These are today’s new shooters. The concept that Shoot Like a Girl has put together is a creative, fun, and safe way for the new female shooter to be introduced to the Karen Butler (right) and Cristy Crawford are dedicated to increasing shooting sports on her terms.” the number of women participants in the shooting sports. A recent (shootlikeagirl.com) survey shows their organization is succeeding in its mission. —Barbara Baird

4 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 FOLLOW US ON INSTAGRAM @SHOTBUSINESS NEWS

Slaton L. White, Editor James A. Walsh, Art Director Margaret M. Nussey, Managing Editor David E. Petzal, Shooting Editor Judith Weber, Production Manager Kurt Schulitz, Online Producer Maribel Martin, Senior Administrative Assistant CONTRIBUTORS Larry Ahlman, Justin Appenzeller, Barbara Baird, Scott Bestul, Philip Bourjaily, Christopher Cogley, David Draper, Jock Elliott, William F. Kendy, Mark Kayser, Peter B. Mathiesen, Brian McCombie, Richard Mann, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Peter Suciu, Wayne Van Zwoll Eric Zinczenko, Executive Vice President ADVERTISING: 212-779-5316 Gregory D. Gatto, Publisher Brian Peterson, Western Sporting Goods Sales Katie Logan, Southern Sporting Goods Sales David Hawkey, Northeast Sporting Goods Sales Elizabeth A. Burnham, Chief Marketing Officer Ingrid Reslmaier, Marketing Design Director BUSINESS OPERATIONS Tara Bisciello, Business Manager CONSUMER MARKETING Robert M. Cohn, Consumer Marketing Director Barbara Brooker, Fulfillment Manager MANUFACTURING Laurel Kurnides, Group Production Director Stefanie La Bella, Associate Production Director BC_035662_SBDD315P.indd 1 12/3/14 1:17 PM BONNIER

Chairman, Tomas Franzén Chief Executive Officer, Dave Freygang Executive Vice President, Eric Zinczenko THE Chief Content Officer, David Ritchie Chief Financial Officer, Todd DeBoer Chief Operating Officer, Lisa Earlywine Chief Marketing Officer, Elizabeth Burnham Murphy Chief Digital Revenue Officer, Sean Holzman ULTIMATE Vice President, Integrated Sales, John Graney Vice President, Consumer Marketing, John Reese Vice President, Public Relations, Perri Dorset RED DOT General Counsel, Jeremy Thompson SIGHT. The NEW Meprolight TRU-DOT® RDS SHOT Business (ISSN 1081-8618) is published 7 times a year in January, Feb ruary/ March, April/May, June/July, August/September, October/November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock FOOLPROOF OPERATION. NVG COMPATIBLE. Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 23, issue 1. Copyright © 2015 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are AT MSRP $399, IT’S THE ONLY CHOICE. located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single- “Don’t let the affordable price fool you though, the Tru-Dot is extensively tested and passes the same stringent copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business quality requirements Meprolight is known for.” —The Bang Switch, Military Arms Channel Blog (Aug. 1, 2014) accepts no responsibility for unsolicited manuscripts and photographs. All corre- spondence should be accompanied by a stamped, self-addressed envelope. Check it out at the Mako Group booth #20043 or the IDFholsters.com booth #20461. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611. Periodicals postage paid at New York, NY, and at additional mailing offices. Available at IDFholsters.com Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness New Meprolight Tritium Back-Up Sights! .com/cs. You can also email [email protected], in the U.S. call toll- free 866-615-4345, outside the U.S. call 515-237-3697, or write to SHOT Business, 2 Provide night capability to your back-up sight system and can serve Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, as a primary sight. Mounts to Mil Spec STD 1913 Picatinny rail. SHOT Business, 2 Park Ave., New York, NY 10016 Designed for M4, M16, AR rifes and the KPOS System. For editorial inquiries, visit Venetian Level 3, San Polo ANYTHING LESS IS A SHOT IN THE DARK 3501, in the Sands Expo & Convention Center.

BC_036368_SBDD315P.indd 1 12/18/14 11:54 AM NEWS

Markham “Skipper” Dickson has been Smith Outdoor honored with the Cabela Lifetime Achievment Award Products Smith’s Consumer Products, Inc., best from the U.S. known for knife sharpeners and specialty Sportsmen’s tools under the Smith’s brand, is debuting Alliance. its new Outdoor Specialty Tool and Survival Line at the 2015 SHOT Show. The new line features several lightweight, durable, and compact products with both sharpening and survival features. The seven SKU product line covers a wide range of price points ($8.99 to $49.99) and will showcase Smith’s new branding and product color schemes. These products should appeal not only to avid hunters, but also to outdoorsmen looking for survival-related gear, and hunters, campers, hikers, and backpackers. They could also be useful in emergency or disaster situations. The line includes the Edgesport Survival Knife ($19.99), a compact, folding stainless-steel knife that has a sharpener, whistle, and fire starter built into the handle; the Edgesport 10-N-1 Survival Multi-Tool ($29.99), which con- tains 10 tools—including a knife blade, saw blade, sharpener, whistle, fire starter, tweezers, removable clip-on light, com- USSA Presents pass, paracord, and signal mirror—in one compact multi-tool; and the Edgesport Survival Knife and Kit ($39.99), which is a Lifetime Achievement combination of the Smith survival knife and the survival kit. Booth #12515. Award to Dickson (smithoutdoorproducts.com) ast night, the U.S. Sportsmen’s Alliance honored Markham “Skipper” Dickson with the Cabela Lifetime Business Achievement Award for his enduring contribution to the firearms and ammunition markets as well as his support in protecting and advancing the shooting and hunting sports. Dickson is the fourth generation of his family to lead Sports South,L a major shooting industry distributor.

The invitation-only reception took place in the been presenting the lifetime-achievement award Field & Stream and Outdoor Life Sportsman’s since 2007 in honor of the late Dick Cabela and Lounge and featured representatives from his devotion to the outdoors heritage. The throughout the industry. Cabela Lifetime Business Achievement Award “What an honor to be put in the same circle as honors those businesses and their leaders who past award recipients, all of whom for which I have consistently demonstrated a similar passion have the utmost respect,” said Dickson. “Our to support, defend, and promote the outdoors only hope for the future is to preserve the legacy. resources that are the underpinning of this “Mr. Dickson’s success in business, accompa- industry. We have always been inspired by those nied by his undying passion for helping to pro- who give so much back, especially the Cabela tect outdoor opportunities for sportsmen, make family and USSA.” him an ideal recipient of this award,” said USSA The U.S. Sportsmen’s Alliance, an organiza- president and CEO Nick Pinizzotto. “It was an tion dedicated to protecting outdoorsmen from honor to present this award to such a great anti-hunting organizations and initiatives, has friend and defender of our outdoors heritage.”

Otis Technology Awards or the second consecutive my introduction to this industry,” tive, sales growth, outstanding year, Sokol Associates has said national sales manager Frank effort, and customer service. F been recognized by Otis Devlin. “I’ve found they are a well- “We had many great candidates for Technology as the Sales Agency of managed organization with an this award, but Mark truly earned the Year. With more than 52 years amazing group of creative and ded- this recognition throughout the of experience in the outdoor sports icated sales professionals.” year,” said Tom Knudtson, Otis industry, they represent Otis In addition, Mark Woyak, of Sokol Technology central region sales Technology in the upper Midwest Associates, received the 2014 Sales manager. “His attention to detail, his and Great Lakes territories. Representative of the Year award. ability to think outside the box, and “It has been my pleasure to have This award is presented to the sales his focused attention to serving our worked with Sokol Associates since representative who has shown initia- customers definitely set him apart.”

8 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 NEWS

Nighthawk president Mark Stone in class at Gunsite. He went to the renowned training center to learn more about how to build accurate 1911s.

Peak Perfection Nighthawk Custom sits atop the 1911 Mountain By Richard Mann ighthawk Custom was formed in 2004. Originally, there were four equal partners. Three were former Wilson Combat employees (two gunsmiths and one sales representative). The fourth, and unlikely, partner was business owner Mark Stone, who worked in the poultry and banking industry. Fast-forward 10 years. Stone is the last man standing. Through his astute leadership, he took this fledgling company, which everyone thought would fail, from nothing to N possibly the top of the custom 1911 mountain. Stone will readily admit it was continually improving its pistols. In admission from the man who runs Nighthawk stands behind its prod- not an easy climb. From day one, it an effort to learn more about a company arguably building some uct, and its customer service is the was difficult for Nighthawk to find 1911s—particularly how they are of the best 1911s in the world. equal to the quality of its pistols. solid footing. The manufacturer used and what customers expect— Stone said, “I learned I didn’t And yet, Nighthawk Custom is could not get quality parts or cred- Stone and his director of opera- know enough.” not just a one-off, customer-based it, and cash flow was slow. But tions went to Gunsite Academy to It’s that humbleness, combined custom shop. The manufacturer Stone knew how a business must be study. After several days on the with a commitment to reaching the has a preferred dealer program and operated in order to succeed; he range at Gunsite, I asked Stone highest summit, which has allowed is always looking to extend its net- believed in paying his bills on time what he’d learned and was reward- Nighthawk to climb out of the work. It strictly enforces MAP and in treating his employees and ed with a very uncharacteristic shadow of Wilson Combat. pricing to protect profit margins customers fairly. As Nighthawk and offers additional discounts at slowly and deliberately continued the SHOT Show each year. The author its ascent, the company managed to It is also continually striving to testing reinvest some profits and attract innovate. Nighthawk’s new 9mm talented applicants. Nighthawk’s NightOwl pistol, with an integrat- Today, Nighthawk Custom—the new 9mm ed Trijicon reflex sight and acces- sole custom 1911 builder to use NightOwl 1911. sory rail, has brought the race gun only fully machined parts—oper- With its inte- into the sphere of the personal- ates out of a 17,000-square-foot grated Trijicon protection pistol. facility and has 48 employees. reflex sight All this because Mark Stone and Nighthawk Custom also operates and accessory Nighthawk Custom know you can- on the “one man, one gun” philos- rail, the design not remain at the top of the moun- ophy. Pistols are not passed from applies the tain without being dedicated to gunsmith to gunsmith down an race gun con- innovation and remaining loyal to assembly line. Harkening back to a cept to the per- your committed dealers and their time gone by, only two hands craft sonal protec- demanding customers. Booth each Nighthawk pistol. tion pistol. #12479. (870-423-4867; Nighthawk is also committed to nighthawkcustom.com)

10 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 NEWS

First Lite’s new The Cutting Edge camo pattern uses shapes and First Lite reinvents camo By Bill Miller colors that occur in nature rather evin Wilke wasn’t “My buddy said, ‘Dude, Meanwhile, Joseph than pictures of quite sure about that camo looked totally Skinner, a bowhunter in trees or pixels. K the camouflage different when you got out New York State, had prototype he was asked to there a ways. I had a hard embarked on a personal test while bowhunting last time keeping track of you.’ study of camouflage—and season on the Wasatch He ordered the new camo a quest to make it better. Range in central Utah. the next day,” he says. Skinner, a resident of Fusion, the new camo from Cornwall-On-Hudson, First Lite, differs from pop- says he was a First Lite ular patterns of pixels or A Super- customer, so he decided to replicated foliage. By care- Versatile show Fusion’s prototypes fully blending various Pattern to the company, but some- shapes, colors, and textures, ➤ Kenton Carruth and thing was missing. Fusion is designed to “oblit- Scott Robinson started erate” a hunter’s outline and First Lite, based in merge with virtually any Ketchum, Idaho, in 2007. No Pixels, environment, from rugged First Lite is licensed for No Trees Western mountain slopes to popular camo patterns, but ➤ “I just started obsessively dense Eastern woodlands. Carruth says the company digging into the other pat- Wilke, a First Lite pro sought a proprietary patterns, reading everything I staffer, says Fusion initially tern that would excel in could and buying obscure seemed too dark. A hunting central Idaho, where patterns and design soft- buddy suggested it was too mountain ranges have dry ware, and it blossomed light. Opinions changed, grass and sage on south from there,” Skinner says. body signature. designed to confuse an ani- however, as Wilke put a slopes, contrasted by deep He determined the most Next, he worked on dis- mal’s depth perception and stalk on a small herd of timber on the north sides. versatile camo would not solving the hunter into any focus. mule deer and his friend “You can be in both envi- involve digital patterns or surroundings by adding “Fusion copies the way tried to follow him with a ronments maybe 20 times a exact images of foliage, but small-to-medium-sized ele- nature works,” he says. spotting scope. Wilke day,” Carruth says. “So for rather large swaths of light ments of various colors in “That’s why we say, ‘No blended into the scenery us, we really had to have a and dark colors that effec- shapes that mimic those in pixels and no trees.’” Booth like a chameleon. super-versatile pattern.” tively distort a hunter’s nature, creating a pattern #10053. (firstlite.com)

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12.09.2014 12:42 AdID: 36003 SBDD315 Bear The G13 everyday carry stainless knife KNIVES weighs just 2.7 ounces. 2015 To Each His Own Consumers are demanding more specialized knives for specific purposes, and the industry is responding By Christopher Cogley rom tactical, military, and law enforcement to hunting and everyday carry, today’s knives are becoming more and more specialized as consumers continue to demand very specific tools for very specific tasks. This increased specialization has led to a wider assortment of knives for every market, but it’s also resulted in a need for retailers to carry a larger selection of blades to remain competitive. The good news is that this trend has the potential to translate into higher profits for you. The bad news is that the task of trying to determine which knives are best suited for your store is considerably moreF daunting than it was in the days when three or four general-purpose knives constituted an impressive selection. To maximize your potential profits and ensure you have the knives your customers will be asking for when they walk through your door this year, take a quick look below at some of the latest—and coolest—knives being released at this year’s SHOT Show. Be warned, however: Chances are good that you’re going to walk away needing a bigger display case.

Benchmade The popular BLADE-TECH Bushcrafter gets a makeover in 2015. The S30V drop-point blade has a sharp-edged spine to aid fire-starting. This year, Blade-Tech is launching a redesigned version of one of its classic hunting knives. Created by Blade-Tech founder Tim Wegner, the new Professional Hunter 5 Magnum II features a 3 /8- inch S30V steel blade with a V-Hole for easy one- handed opening. The blade has been designed specifically to make the process of field-dressing big game easier and features several strategically placed sections of index- ing serrations along the spine to allow for better control, whether the knife is being used for gutting, skinning, quartering, or caping. To provide an even Bear & Son Cutlery Benchmade trous thumb stud halfway down or more secure grip, the PHM ➣ Bear & Son is releasing the ➣ For years, Benchmade has been deploy the blade automatically by II has a G10 handle and new G13 everyday carry knife offering a wide variety of high- pulling it all the way back. The contoured shape. The knife that has a 3-inch blade made with quality and innovative knives for Serum has an overall length of features Blade-Tech’s 440 stainless steel with a satin nearly every type of application, 8.09 inches and weighs 4.63 ounc- D-Nut Torx head-blade finish. It features a G10 handle, and Benchmade’s lineup for 2015 es. SRP: $265, satin blade; $280, pivot and double-nested has a closed length of 4.5 inches, looks to raise the bar in each of black-coated bade. liners with a radius-ramp and weighs just 2.7 ounces. SRP: those categories. The new Serum Benchmade is also adding to its liner lock. SRP: $299.95. $50. From the Bear OPS Division features a 3.47-inch blade made popular HK line this year with the Booth #14205. (253-655- comes the new push-button auto- with 154CM, a martensitic stain- new Turmoil, which has a re- 8059; blade-tech.com) matic AC-350-ALBK-S that fea- less steel with a high molybdenum designed asymmetrical thumb-but- tures a 3.5-inch spear point content that provides a combina- ton opener to make it easy to CPM-S30V stainless-steel blade. tion of hardness and corrosion deploy the 3.47-inch blade out of The knife has a handle made resistance ideal for tactical applica- the front. The Turmoil has an from T6 aircraft-grade aluminum tions. The Serum also features overall length of 8.10 inches and is and includes a pocket clip for easy Benchmade’s upgraded AXIS available with either a satin ($300) carry. SRP: $200. Booth #446. Dual-Action opening mechanism or a black-coated blade ($315). (800-844-3034; bearandson that allows users to open the blade Benchmade is also releasing a new cutlery.com) manually by pulling the ambidex- version of its popular Bushcrafter

14 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 PRODUCTS

Browning The Black Label Stow-Away survival knife (top) has a hidden compartment inside the handle for a survival saw and knife sharpener. High-grade Storm Front Damascus knives (bottom) are available in either a clip or a drop-point.

knife that features a 4.43-inch either a clip or drop-point. Both has a black powder-coated 1055 knife that any operator would be drop-point S30V blade; its spine is models have a 4 ¼-inch blade and tool-steel blade with a spiked pom- honored to carry. The 9-inch designed with sharp edges to make stag antler handles. SRP: $333. mel and a checkered G-10 scale MWG is made from 5160 spring it easier to create sparks when Browning is also releasing three handle. SRP: $133. The Stow- steel with a 4.5-inch blade that’s striking it with a flint rod. The new models of Damascus Folders Away Survival knife features a hid- black-coated for increased corro- new Bushcrafter has solid tan G10 as part of the High Grade collec- den compartment inside the handle sion resistance. The knife has a 1 handle scales that are pressed with tion. The folders all feature 3 /16- that houses a diamond-wire surviv- Micarta layup handle and comes titanium tubing. It’s 9.2 inches inch hollow-ground Damascus al saw and knife sharpener. The with a custom kydex sheath that 3 overall and weighs 7.72 ounces. steel blades and are available with 8 /8-inch blade is made from 440C includes a Blade-Tech belt clip for SRP: $215. either a full Damascus handle stainless steel with a matte black customizable carry. SRP: $245. The new Vicar is Benchmade’s ($222), a mother-of-pearl handle finish and features a splitting edge Buck is also releasing its new latest collaboration with Shane ($333), or a mammoth tooth han- on the spine. SRP: $265. Booth Open Season series of hunting Sibbert. The stylish knife includes a dle ($555). #12740. (800-333-3288; knives. Created to handle every type 3.9-inch S30V blade with stacked As part of its standard hunting browning.com) of hunting situation, the line green-and-black G10 handle scales includes a skinner, folder, bird/trout, and a titanium pocket clip. SRP: boning, and caping knife. All of the $300, satin blade; $315, black- knives in the line feature blades that coated blade. Rounding out Bench were designed for the specific task made’s new releases is the 761 tita- they were created to perform and nium monolock folder with a new include full-tang construction and ball-bearing pivot that makes for an Buck The MWG is a tribute to the late U.S. Navy SEAL Matt Leathers. The contoured handles with large choils incredibly smooth-opening blade tactical design incorporates a micarta handle and a 4.5-inch blade. for secure grips. The Pro Series ($390), the 485 compact gentle- knives are made with S30V steel man’s folder with a 3-inch M390 and feature Rosewood steel blade ($285), and the 3320 Dymondwood handles and leather double-action out-of-the-front sheaths (SRP: $125 to $140), while opener with a chisel-grind spear- the Select Series knives are made point blade made from 154CM steel with 420HC steel and feature black ($420, satin finish; $435, black- Columbia River Knife & Tool The Shizuka noh Ken (blade of stealth) injection-molded handles and nylon coated). Booth #10357. (800-800- has a sleek, modern profile and an AUS 8 steel blade. sheaths (SRP: $82 to $98). The 7427; benchmade.com) knives are all made in the U.S. and backed by Buck’s Forever Warranty. knife collection, Browning is add- Buck Booth #14504. (800-326-2825; Browning ing the Ignite fixed blade with a ➣ Buck Knives is releasing a fitting buckknives.com) ➣ Browning is expanding its 4-inch 7Cr stainless-steel blade tribute to one of America’s finest. already substantial offering of that has either a titanium coating The new Matt Would Go (MWG) knives for 2015 by adding new in the black-and-gray model or a knife was originally designed by Columbia River models in several different catego- black-oxide coating in the black- U.S. Navy SEAL Matt Leathers Knife & Tool ries. For the demanding sports- and-orange model. Both models when he couldn’t find anything ➣ Columbia River’s tradition of man, Browning is increasing its feature a polymer handle. SRP: that met his standards for what an creating high-quality blades with selection of High Grade knives by $33. Browning is also adding new operational tactical knife should be. distinctive designs that deliver adding the Storm Front Damascus models to its popular Black Label After he was lost at sea in 2013, exceptional performance continues knives, which feature hand-forged Tactical Knives collection. The Buck worked with his father to take in 2015 with the release of the Damascus steel fixed blades in Shock N’ Awe tactical tomahawk Matt’s design and create a tactical Shizuka noh Ken. The 8.25-inch

At this year’s SHOT Show, Boker is releasing a smaller version of its popular Classic Hunter. Designed by W.C. Davis, the Classic Small Hunter is rugged enough to tackle light field-dressing situations and precise caping operations, but is stylish and practical enough to be your first choice for an everyday carry folder. The handle features red fiber inlays under green canvas Micarta scales that provide a secure grip and a sharp contrast to the stainless-steel bol- Designed by W.C. Davis, 5 sters. The 2 /8-inch blade is made with N690 steel. The Classic the Classic Small Hunter Small Hunter has an overall length of 6 ¾ inches and weighs 3.1 can handle light field- BOKER USA ounces. SRP: $210. Booth #13267. (800-992-6537; bokerusa.com) dressing situations.

16 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 PRODUCTS

GERBER LEGENDARY BLADES

The extreme functionality of Gerber’s Gator series of knives has made them some of the most popular blades in hunting camps across the country, and this year Gerber is giving sportsmen a new Gator to look for by releasing the Gator Premium Series. The series includes a fixed blade and a folder option that are available with either a straight drop-point blade or a drop point with a gut hook. All of the Premium Gator knives feature a 3.6-inch CPM-S30V blade that provides increased durability and longer edge retention. The handles are made from the same rubberized Gator grip that made the original series so popular—and functional—with sportsmen, but the Premium Gator line includes polished steel bolsters and the fixed-blade versions feature stainless-steel pommels. The Premium Gator knives all come with a U.S.- made leather sheath. SRP: $120. Gerber is also releasing a new addition to its survival and combat collection of knives. The StrongArm features a 4.8-inch fine-edge full-tang 420HC blade with ceramic coating. The knife is 9.8 inches overall and has a diamond textured rubberized handle for a secure grip in all conditions. The StrongArm comes with a modular sheath system that allows operators to mount the knife in a way that best suits their individual needs. SRP: $75. Booth #13614. (800-950-6161; gerbergear.com)

Shizuka noh Ken, which means blade of stealth, hundreds of years to ensure a steady grip on their features a 3.67-inch AUS 8 steel blade that has a swords. SRP: $59.99. Booth #414. (800-891- sleek, modern profile with sharp edges and a 3100; crkt.com) straight spine that come together to create an intimidating clip-point tip. The Shizuka noh Ken has a G10 handle and uses CRKT’s LAWKS Helle of Norway mechanism to lock the blade into place when ➣ Helle of Norway has been making high-quality open. SRP: $140. CRKT is also releasing another handcrafted knives since 1932. The manufacturer Japan-inspired knife at this year’s SHOT Show. uses up to 45 different manual processes to create The Achi is a 6.25-inch knife designed to resem- each one of the knives, which are crafted in the ble a modern version of the traditional samurai time-honored Scandinavian tradition of combining tanto. The 2.83-inch blade is made from the rugged functionality that outdoor enthusiasts 8Cr13MoV steel and features a titanium-nitride demand with classic good looks that even the most etch-pattern finish on the gently sloping drop- traditional hunter can appreciate. Among the new point design. The Achi’s handle is made from a knives that Helle will be featuring at the SHOT neon green faux ray skin and wrapped in a black Show this year is the Algonquin. The handcrafted cord in the same fashion that samurai used for knife was designed with world-renowned outdoor photographer and Survivorman production team member Laura Bombier. Like Canada’s Algonquin Wilderness that the knife is named for, the Algonquin has a natural beauty that’s surpassed only by its rugged functionality. Designed as an all-around outdoors knife, it features a 2.72-inch blade that’s made with Helle’s triple-laminated stainless steel for added strength and corrosion protection. The knife has a 3.62-inch darkened oak and curly birch handle and comes with a genuine leather sheath to round out the classic natural look. SRP: $169. Booth #3652. (828-398-4880; helle.com or sport-hansa.com)

Morakniv ➣ Morakniv is launching a new line this year that gives outdoor enthusiasts an affordable way to get a better grip on their knives. The Morakniv Pro series includes several different knife designs that all feature an ergonomic handle made with TPE rubber to provide a steady, secure grip even in the harshest conditions. The Pro C is an 8.11-inch knife with a 3.58-inch carbon-steel blade and a drop-point design that makes it a great choice for an all-around outdoor knife. For sportsmen looking Helle of Norway The Algonquin is an all- for a little more heft, Morakniv is also releasing the around outdoors knife. The triple-laminated steel Robust, which has the same 3.58-inch carbon-steel blade adds strength and corrosion protection. blade, but it is 3.2mm thick instead of the 2mm PRODUCTS

Ontario Knife Designed by Joe Pardue, the revamped Utilitac 1A has a 3-inch AUS 8 blade and a black G10 handle. The knife takes advantage of the company’s patent-pending Tactical Assisted Opening, which uses only five moving parts to release the blade.

thickness in the Pro C. SRP: $24.99. Deployment is via Ontario Knife’s other survival essentials, and has a The Pro S offers the same basic patent-pending Tactical Assisted liquid-filled compass in the butt cap. design as the Pro C, but instead of Opening mechanism, which uses Another introduction to the sur- carbon, the blade is made from only five moving parts to release vival series is the Brush Demon. stainless steel. SRP: $19.99. the blade. The Utilitac has a black The 20-inch machete features a The Pro series also features sev- G10 handle. SRP: $75. Booth 13-inch blade made from 65MN eral knives designed for specialized #20305. (800-222-5233; spring steel and covered with a purposes, including the Precision, ontarioknife.com) black powder coat. Outdoor Edge is with a 2.95-inch thin-bellied also releasing several new models of stainless-steel blade for delicate replacement razor-blade knives in work; the Chisel, with a flat-sided Outdoor Edge its Razor-Lite series. Included in the carbon-steel blade; and the Rope, ➣ To complement its well-known new additions are the Razor-Lite with a serrated stainless-steel blade. line of field-dressing knives and EDC (everyday carry), which fea- All of the Morakniv knives are home-processing tools, Outdoor tures a pocket clip and thumb stud made in Mora, Sweden. and come Edge is launching a new collection for one-handed opening; the Razor- with a molded sheath. Booth of survival knives at this year’s Cape, with six blades and a nylon #1446. (630-337-6505; SHOT Show, developed in coopera- sheath; and the Razor-Pro/Saw industrialrev.com/morakniv) tion with custom knifemaker Jerry Combo, which has a razor/gutting Hossom. Among the knives in the blade knife and folding 4.5-inch line is the Harpoon, which features a wood/bone saw. Booth #1220. Ontario Knife cord-wrapped handle and includes a (800-447-3343; outdoor ➣ Ontario Knife is adding to its polymer blade holder designed to edge.com) selection of assisted-open knives attach to a pole as a way to easily with the new Utilitac 1A. Designed convert the knife into a spear in a Morakniv The Pro Series fea- by Joe Pardue, the Utilitac has a survival situation. The blade holder Remington tures an ergonomic handle made of 3-inch AUS 8 blade that’s available also features a storage compartment ➣ Among the new knives that TPE rubber for a secure grip. with either a satin or a black finish. for carrying fishhooks, matches, or Remington is releasing at this year’s PRODUCTS

Remington The three-piece Skinner Set includes a caper, a skinner, and a guthook. All are made of 420 stainless steel with a black oxidized coating. A finger hole in each helps improve grip in wet conditions.

SHOT Show are the Model 700 that’s made with 440 stainless steel Sleek Assist, the SwitchPlier, and the series of folders, which feature han- and has a black-oxidized coating. SwitchPlier Deluxe. Both of the PUMA dles made from authentic Model The ergonomic handle is made from SwitchPlier models have tools that 7 700 gun stock. The 2 /8-inch blades aircraft-grade aluminum and has a open with the push of a button, and are made from 440 stainless steel low-riding metal clip for easy carry. all of the new multi-tools have inno- and feature a thumbhole for one- SRP: $32. Booth #446. (800-844- vative features and the kind of quali- This year Puma is adding to handed opening. SRP: $75. The 3034; remingtonblades.com) ty that earned SOG its stellar repu- its popular SGB collection Remington three-piece Skinner Set tation in the category. SOG is also of hunting knives. These 3 includes a 6.5-inch caper, a 7 /8-inch releasing the Survival Hawk toma- knives are distinguished by skinner, and a 7 ¼-inch guthook Spyderco hawk, which features a paracord- 440A German steel, but knife. All three knives are made of ➣ Designed by renowned Polish wrapped handle and fire-starting are designed to be afford- 420 stainless steel with a black oxi- knifemaker Marcin Slysz, Spyderco’s striker. The new SEAL Strike is the able enough to allow any dized coating and feature a unique new Slysz Bowie Clipit will definite- latest addition to SOG’s long line of hunter to carry a quality finger hole for a secure grip. ly earn its place among the top-shelf tactical knives designed for the blade. The blades are all Designed to be light in the pack and folders of 2015. The knife features a SEALs. The SEAL Strike is made tested to ensure a Rockwell durable in the field, the three knives Bowie-style blade made from with AUS 8 stainless steel and comes hardness between 55 and all fit inside the same nylon sheath. Carpenter CTS XHP powder- with a sheath that incorporates many 57, and each of SRP: $40. Remington is also releas- metallurgy stainless steel, which new functional elements, such as a the knives in ing the new FAST 2.0 assisted open- offers the performance of D2 but cord cutter and knife sharpener. the SGB line is er with a 3-inch drop-point blade with a higher degree of corrosion SOG is also adding to the popular available with resistance. The handle is made from BladeLight series it introduced last either a white a pair of titanium scales that are year with the BladeLight fillet knife. bone, Micarta, Spyderco wood, or stag curved across the entire length and Booth #425. (888-405-6433; handle. Among The Slysz stonewashed to provide better ergo- sogknives.com) the new knives Bowie CLIPIT nomics and a more secure grip. The in the collec- features a Slysz Bowie features Spyderco’s Bowie-style tion is the R.I.L. mechanism to help lock the Steel Will 8-inch Frontier blade made blade in place while opened. SRP: ➣ This might be Steel Will’s debut from Carpenter Stag, which $499.95. Spyderco is also releasing a year at the SHOT Show, but they’re features a 3.3- CTS XHP pow- Dog Tag Folder designed to be car- hitting the ground like seasoned inch blade and der-metallurgy ried in the pocket or worn around veterans. With a focus on practical a stag handle. stainless steel. the neck. The 1-ounce knife is 3.2 aesthetics, Steel Will is releasing Designed as an inches long open and features a high-quality knives that are as func- ideal big-game sheepsfoot blade made from CPM tional as they are good looking. skinning knife, S30V steel. The Dog Tag is avail- Among the knives Steel Will is the Frontier able in a green/blue anodized finish releasing this year is the Bruiser 500 comes with a leather as well as an all-black version. SRP: folder that features a 4-inch K110 sheath. SRP: $99.95. Puma $119.95. Booth #13113. (800-525- steel blade with a black finish. The is also releasing the 8.5- 7770; spyderco.com) Bruiser has a G10 textured handle inch Badlands Wood. The and an oversize thumb stud for easy full-tang construction and opening even with gloves on. SRP: solid weight make it a great SOG $399.99. Steel Will is also releasing all-around knife. SRP: ➣ This year, SOG is once again the new Gekko series of knives, $39.95. Booth #520. stepping up in the multi-tool cate- which feature N690Co clip-point (913-888-5524; pumaknife gory in a big way by releasing sever- blades and stylized Micarta handles. companyusa.com) al new tools including the Power The Gekko 1530 is a fixed-blade

22 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 PRODUCTS

Steel Will The Bruiser 500 folder features a 4-inch K110 steel blade with a black finish as well as a G10 textured handle and an oversize thumb stud for easy opening—even while wearing gloves.

Lock Back technology. The 1510 is basic handle styles and three differ- Booth #14202. (800-422-2706; a smaller version of the 1530 fixed ent sizes. The 85mm knives are swissarmy.com) blade that features a 4.33-inch blade available with either the EvoWood, and an overall length of 9.33 inches. EvoGrip, or Evolution handles, All of the Gekko knives feature a while the 130mm knives feature W.R. Case & Sons pointed buttplate that’s designed to either the RangerGrip or ➣ In 1942, W.R. Case & Sons was double as a glass breaker in an emer- RangerWood handles. All of the the exclusive maker of the V-42 gency. A lanyard hole is also provid- handles are designed with a con- Stilletto that was issued to members ed for additional carrying options. toured, ergonomic grip that makes of the combined U.S./Canadian Booth #3366. (718-575-1801; them easier to hold and use. In true special forces unit dubbed “The steelwillknives.com) Swiss Army fashion, each of the Devil’s Brigade.” The Stillettos had knives in the collection features an a limited production run of 3,700, assortment of tools designed to han- making the originals a coveted col- Victorinox dle the most common tasks of the lector’s item for knife enthusiasts Victorinox Swiss Army The Swiss Army outdoor enthusiast it was created around the globe. In 2015, Case is Delémont Collection of folders ➣ Victorinox Swiss Army is launch- for. Among the knives in the collec- releasing a new V-42 Stiletto as a includes the EvoGrip (pictured), ing its first collection of knives since tion is the 85mm EvoGrip S18, tribute to the original and the men EvoWood, and Evolution handles. its official merger with Wenger last which includes a 2.75-inch double- who carried it into battle. The year. The Delémont Collection cut wood saw and 14 other func- Rebirth is designed to replicate the version. Overall length is 10.12 combines the best features of both tions. The collection also includes original in every regard and is des- inches, blade length is 5.12 inches. of these iconic Swiss Army brands the 130mm RangerGrip 74 with a tined to be a collector’s item in its The 1500 features the same style in into one complete collection that 3.9-inch locking blade, needle-nose own right someday. SRP: $399. a folder with a 3.94-inch blade that offers something for every outdoor pliers with wire cutters, among Case is also releasing several new locks into place with Steel Will’s enthusiast. The line includes four other tools. SRP: $29.99 to $195. models of its popular folders. The PRODUCTS

W.R. Case & Sons 1) The BoneStag Folding Hunter features a 1 2 3 clip and skinner blade made with Tru-Sharp surgical steel and housed in a BoneStag handle. 2) The Patriot Kirinite Russlock offers a stylized red, white, and blue handle. It also has a one-hand-opening mechanism. 3) The Whitetail Trapper has a natural bone handle with a picturesque scene of a trophy buck and two does.

Case 6.5 BoneStag Folding Hunter the more it’s used. The knife has a great deal of attention, White River made from CPM S30V steel. The features a clip and skinner blade locking-clip blade with a one-hand is consistently releasing innovative blade’s functional shape is designed made with Tru-Sharp surgical steel opening mechanism reminiscent of knife designs that are as comfort- to be durable enough to cut and housed in a BoneStag handle. the straight-edge razors of yester- able in hand as they are effective in through the pelvic bone of an elk SRP: $102.99. The Whitetail year. SRP: $80.99. Booth #13905. the field. The knives have a distinct while still providing the balance Trapper has a natural bone handle (800-523-6350; wrcase.com) custom feel without the heavy cus- needed to handle even the most with a picturesque scene of a trophy tom price tag, and each is made at delicate caping operations. The buck and two does etched into it. White River’s U.S. factory from all- G10 handle has an ergonomic The knife has a spey blade and a White River American materials, including cus- design that increases the knife’s specially decorated clip blade. SRP: Knife & Tool tom sheaths that are cut from U.S.- balance, and the stonewash grain $91.99. The Cattleman’s Knife is ➣ White River Knife & Tool might sourced cowhide. finish adds to its aesthetic appeal. Case’s latest collaboration with cus- be relatively new as far as American Among the knives that White Designed to be the one knife to tom knife maker Tony Bose. The knife manufacturers go, but the River is featuring at SHOT this handle every hunting task, the knife features a clip, sheepsfoot, and Michigan-based company is cer- year is the Sendero Bush Knife Sendero has an overall length of short clip blade that are made with tainly proving that it has the chops designed by renowned bladesmith 8.25 inches. SRP: $220. Booth 154-CM stainless steel. All will be to hang with the big boys. With a Jerry Fisk. The Sendero features a #2253. (616-997-0026; white available in an assortment of handle focus on quality that is gaining a 3.6-inch thick-bellied blade that’s riverknives.com) options from mother-of-pearl and abalone to ebon and two variations White River Knife & Tool of peach-seed jigged bone. Case is Jerry Fisk designed this Sendero also releasing the Patriot Kirinite Bush Knife. It features a 3.6-inch Russlock knife, which features a styl- thick-bellied blade made from CPM ized red, white, and blue Kirinite S30V steel. The G10 handle is con- handle that provides a better grip toured for an ergonomic fit. ACCESSORIES 2015

effects of harsh conditions and long-term storage. In laboratory testing that used salt spray to attack metal, Hopper Spit significantly outlasted the competition on metal surfaces. And when it’s time to put the firearm back into service, it’s quickly and easily removed. SRP: $14.40. Booth #11723. (800-746- 6862; birchwoodcasey.com)

Browning Flashlights ➤ Though the Browning Black Label Disrupter flashlight is no bigger than a can of soda, it can pump out a stunning 2,800 lumens of white light that reaches out 500 Pelican The Pelican 7000 LED flashlight is lightweight yards. Its rugged all-aluminum and lasts 90 minutes on high and up to 16 hours on low. construction houses a 10400 mAh Two CR-123 lithium batteries are included. rechargeable lithium-ion battery. Built on an anti-roll bezel profile with heat-dissipating fins on the lamp head, the light’s scratch-resistant glass lens is constructed for Silver Lining years of rugged duty. Three super- bright white Cree LEDs provide When big-ticket items don’t move, accessory sales illumination from 75 to 500 yards, and three red LEDs and three green handily pick up the slack By Peter B. Mathiesen LEDs are also featured for stealth, safety, and night use. The user can f there’s one thing that retailers know, it’s that accessories sell, even when bigger-ticket select from high, medium, or low items don’t. Though sales of many firearms slackened precipitously in the last half of output on white LEDs in addition 2014, the silver lining was that retailers reported higher-than-usual turns for rails, flash- to a green, red, and fast strobe; a lights, stocks, and other accessories. There’s a lot of money to be made in this category, thumb switch for momentary or which is no doubt why the aisles at the 2015 SHOT Show are chock-full of the extras continuous lighting is also featured. that hunters and shooters crave. It will be supplied with household (AC) and vehicle (DC) chargers. All I cords, including USB, will come in a Alps Outdoorz Booth #3653. (800-344-2477; takedown. The blind comes stan- rugged polymer carrying and stor- ➤ With an array of pockets, the alpsoutdoorz.com) dard in Realtree Max-4 Camo. SRP: age case. SRP: $425. Booth #15538. Traverse X pack has ample room to $39.99. Booth #10336. (800-847- (800-322-4626; browning.com) store everything a hunter needs in 8269; ameristep.com) the field. The two wing pockets are Ameristep lined with fleece, which helps keep a ➤ The perfect gift for the future Bullseye Camera spotting scope and other valuable waterfowl hunter, the Duck Birchwood Casey ➤ The AmmoCan Sight-In Edition gear tucked away quietly. The pock- Commander Kid’s First Blind will ➤ Hopper Spit from Birchwood is a software-supported, wireless, ets also have easy-access slots for a not only entertain the youngsters in Casey was designed to provide target-camera system. It will show shooting stick and a tripod holder. the playroom or yard, but it will also long-term extreme rust and corro- a bullet’s impact and placement up The front organizational pocket is an conceal them in the duck swamp. sion protection for firearms. The to 300 yards away via a laptop or ideal storage space for calls, knives, The blind has a 36-inch footprint spray is specifically formulated to mobile device. This self-contained lights, and other small gadgets. and is 36 inches tall. A spring-steel protect both ferrous and non- camera weighs only 5 pounds. It is The Traverse X has a drop-down design allows for easy setup and ferrous metals from the corrosive an excellent choice for shooters pocket that can securely carry a practicing or sighting in at 300 firearm; a built-in stowaway meat yards or less. shelf (which attaches to the front of Simply set the unit downrange, the pack) securely holds any meat flip the switch on, and start shoot- you’re packing out. A blaze orange ing. The system is weather-resistant, flag can be unfurled for safety. has a 12-plus-hour battery life, and Combined with a comfortable supports iPhone, iPad, and Android waist belt and shoulder-strap sys- devices as well as Windows-based tem, this pack includes lashing laptops. Multiple users can connect straps as well as Hypalon material to the system to track their individ- at stress points to hold extreme ual shooting progress. SRP: $349. weight. The exterior is a tough and Wiley X The new WX Tide’s removable Facial Cavity Seal blocks wind and Booth #4147. (541-357-7035; rugged ballistic fabric. SRP: $229. dust and prevents reflected light from entering from any part of the frame. bullseyecamera.com)

28 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 PRODUCTS

tance of 306 meters; that’s more than the length Gunslick of three football fields. The Long Range ➤ The new Gunslick Pro Ultrasonic Cleaner Focusing Optic also provides superior beam con- 3.2-quart stainless-steel tank holds firearm parts sistency from spot to flood, which offers users to remove grease, dirt, and fouling. Use the key- the advantages of both a long-range spot beam pad and display to select one of five preset tem- for distance illumination and a flood beam for perature settings, then set the timer from 5 to 30 up-close work and ground searches. minutes. For best results, use with Gunslick Pro An ideal flashlight for tactical, rescue, and law Ultrasonic Weapons Cleaning Solution (sold enforcement professionals who want a pocket- separately). A sensor indicates when it’s time to size light, the HP5R boasts a runtime of nearly change the solution. SRP: $179.95. Booth four hours. Its extraordinary beam illuminates #14551. (800-379-1732; gunslick.com) up to 564 feet. SRP: $125.49 to $147.49. Booth #15120. (800-426-5858; coast portland.com) BROWNING PACKS

Code Blue ➤ Years of product development at a leading ani- The Billy 1700RT lumbar pack, featuring mal research university have resulted in the next the Hyposonic System, is perfect for the generation of deer attractants: Platinum Standing sneak in any hunt. The pack fabric is Estrous. The product has been tested and proven durable, ultra lightweight, and quiet. to be 63 percent more effective in the field, the All openings use Browning’s Whisper highest buck response rate ever recorded by the Closure. This innovative zipper is water company. Platinum Standing Estrous is collected resistant and virtually silent due to at the precise time in which a buck attempts to welding methods and toothless fabrica- breed. Due to the unique process involved, there tion. The Mountain Crawler asymmetri- is a limited availability of estrous, which is why it cal belt design allows for cockpit belt is premium-priced product. SRP: $39.99, 1.5- access to key items while maintaining a ounce bottle. Booth #16123. (251-368-4089; balanced movement when hunting and codebluescents.com) hiking. Its durable range-of-motion belt technology allows for full dynamic movement and maximum comfort Daniel Defense while on the move. Minox The inch-thick DTC 400 SLIM ➤ The SLiM Rail—for Slim, Lightweight, Features like the CG Lumbar create a Wildlife Camera is waterproof and slightly Modular—from Daniel Defense utilizes the center of gravity and enhance the wear- curved so it fits snugly against a tree trunk. KeyMod accessory attachment system. This er’s ability to move with more comfort configuration is lightweight and offers superior under a heavy load, which allows the cooling, ergonomics, and modularity, while individual to travel farther, longer, and Bushnell maintaining the strength and durability of a faster. All padded areas use a tri-vent ➤ The new 14MP Trophy Cam Aggressor offers heavier system. KeyMod is a recoil-resistant fabric system. This three-layer approach industry-leading reliability and rugged perfor- two-part direct-attachment method for accesso- creates a breathable, comfortable, and mance to provide game monitoring that hunters ries that provides an outstanding return-to-zero cool back panel. The Billy is hydration can depend on. The super-fast .2-second trigger when accessories are removed and reinstalled. ready with a water-bladder storage speed will capture moving game with a one- The SLiM Rail features the battle-proven pocket. SRP: $189.89. Booth: #15129. second recovery time. The Aggressor HD pro- Bolt-Up System. This configuration provides (800-553-1098; spgcompany.com) vides maximum clarity for improved nighttime modern flat-top upper receivers with a free- images. It will produce high-def images, as well floating, continuous, uninterrupted upper rail as 1080p HD video with audio. platform for simplified alignment to the upper The new cam unit is available in two Low- receiver of the host firearm. The long, 15-inch Glow IR models and two No-Glow models with rail gives operators the option to have the sup- Black LEDs that are invisible to game and other port hand extended out close to the muzzle. This hunters. When you combine the extended night- allows them to drive the gun more precisely and time photo range with the extended battery life, helps prevent overtravel when transitioning your customers may never miss a shot. The between multiple targets. eight-AA-battery case provides up to one year of Ambidextrous sling-swivel attachment points are operation. SRP: starts at $222.95. Booth #14551. integrated into both the left and right side rails at (800-423-3537; bushnell.com) 11 and 1 o’clock. The SLiM Rail is available in 12- and 15-inch models. SRP: $279. Booth #20571. (866-554-4867; danieldefense.com) Coast Products ➤ The new HP7R and HP5R feature Coast’s exclusive Flex Charge Dual Power Rechargeable Hunter’s Specialties System, including the Pro-Tek Charging Port. ➤ The Penny Snood Feeder decoy adds realism The tail caps pop up to reveal a micro USB port to any turkey hunter’s decoy spread. The decoy’s for the charging cable. That means there are no relaxed feeding position puts both gobblers and parts to lose, and the system stays clean of dust hens at ease as they come in to your calls. The and debris. lifelike lightweight decoy uses a realistic head Lithium rechargeable batteries are included, and feather detail, and is painted with specially however, so the lights also run on standard alka- formulated no-flake paint for lasting durability line batteries. Batteries can be charged inside the season after season. flashlight or outside. A spare cartridge is also A built-in air valve allows the decoy to be included, so users can always have a fresh battery quickly inflated and set up. The decoy is con- ready. structed with a durable, expanded rubber that The HP7R and HP5R models offer water- resists creases and dents while allowing it to be resistance, along with impressive light output folded for easy transport. It is engineered with a and runtimes. Both lights use Coast’s new Long self-balancing stake tube for fast placement, even Range Focusing Optic. The HP7R will produce in the dark. SRP: $79.99. Booth #14207. (319- more than 200 lumens and an effective beam dis- 395-0321; hunterspec.com)

30 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 PRODUCTS

IMR Powders ➤ IMR Powders has created a new line of Primos High-density bamboo keeps temperature-tolerant extruded powders that fea- yelps and cutts loud and crisp on the new ture a built-in copper-fouling eliminator. The Bamboozled pot call. powders use small-sized grains for easy flow. IMR 4166 is a versatile match-grade propellant for such cartridges as the .308 Win./7.62mm NATO, .22-250 Rem., and .257 Roberts, among others. IMR 4451 offers top performance for .30/06, .270 Win., and .300 WSM. IMR 7977 is a true magnum-cartridge propellant for calibers such as the .300 Win. Mag., 7mm Rem. Mag., .338 Lapua, and more. SRP: $29.99 per 1-pound canister; $207.99 per 8-pound keg. Booth #16738. (913-362-9455; imrpowder.com)

Knight & Hale ➤ For 2015, Knight and Hale has created a realistic-sounding grunt call that looks like an antler. Da’Bone is an exhale-only call that produces the deep tones of a mature whitetail buck. The reso- nating high volume will reach great distances— even in windy conditions. The call is made of a soft, pliable material to eliminate unwanted noise in the stand. SRP: $19.99. Booth #16123. (256- 353-0634; knightandhale.com)

Leapers against tree trunks neatly and snugly. The cam- ➤ The UTG Pro Model 4 13-inch-long free-float era features a MINOCTAR lens, ensuring a handguard is designed to help improve the ergo- nearly distortion-free recording with every nomics of any modern sporting rifle. The light- movement in sharp, high-contrast detail. It can weight rail system reduces fatigue while the slim record HD videos from 10 to 60 seconds long. contours eliminate snag points and provide com- Even at twilight, a powerful IR-flash with a fortable hand support. The modular, removable range of up to 49 feet provides reliable images. rail sections can be placed anywhere along the The fast trigger-release (less than a second) and length of the rail at the 3, 6, and 9 o’clock posi- long battery life (up to six months) help make tions. This will allow countless accessory place- the DTC 400 a reliable recording device for ments for shooters. Everything needed for installa- prolonged outdoor use. All data is saved on an tion can be found inside the package. Made in the external SD memory card and can be displayed USA, the Model 4 is available in carbine, mid, and directly on the 2-inch true-color TFT display. rifle lengths with the option of black anodized or The sturdy, waterproof plastic body helps pro- Cerakote FDE finishes. SRP: $129.97. Booth tect interior electronics from moisture and dust. #2246. (734-542-1500; leapers.com) The camera comes with a fastening strap, an SD HC card, and a USB cable. Booth #15455. (866-469-3080; minox.com/usa) Minox ➤ The DTC 400 SLIM Wildlife Camera is only about 1 inch thick and is slightly curved so it fits MOJO Outdoors ➤ With help from the legendary Rob Roberts of Custom GunWorks, Mojo Outdoors has created the new Fatal Shot Choke line. The choke set, made of 17-4 stainless steel, can handle all shot types and sizes of pellets. The three chokes come in short, medium, and long to cover all types of upland game and waterfowl. All chokes are made in the USA with state-of-the-art CNC machin- ing. Since the chokes are knurled, they do not require a wrench to install or remove. SRP: $275, set of three. Booth #1452. (866-216-6656; mojooutdoors.com)

Moultrie Feeders ➤ Moultrie’s latest deer attractant is the Camera Candy, developed specifically to help capture that perfect game-cam shot. Using strategically posi- tioned Camera Candy in conjunction with your game camera will not only increase the number of photos you capture, but most important, the quality and angle of those photos. The 4-pound hard-cooked block attractant can easily be posi- tioned at the exact level of the camera with the Phantom The Mini Phantom Remote CamStrap. This allows the camera to capture a operates on calls recorded on interchange- buck squarely in the center of the frame. SRP: able Extreme Dimension Sound Sticks. $19.99. Booth #16123. (800-653-3334; moultriefeeders.com) PRODUCTS

Phantom Calls in low mode. The flashlight can also be operated ➤ With the Mini Phantom Remote, hunters are with optional rechargeable cells. ready for any situation by using up to two inter- The Type II hard-anodized-aluminum con- changeable Mini Phantom Sound Sticks at a time. struction, combined with a IPX7 water-resistance You can choose from up to a total of 10 sounds rating, makes the light extremely durable. The with the push of a button. Just slip in two of the anti-slip, knurled pattern allows for all-weather Predator Sound Sticks and start calling. This usage. In addition, the Pelican 7000 LED offers a remote caller can use any of the Extreme removable clip for convenient pocket storage and Dimension Sound Sticks, including Whitetail, easy transport. SRP: $99.95. Booth: #20221. three Predator sticks, two Deer, two Moose, Bear, (855-604-8562; pelicanprogear.com) Gobbler, Duck, Elk, Snow Goose, and Crow. The Mini Phantom Remote has a 150-yard wireless range with up to 120db volume. The Primos hand-held transmitter has an LCD display with ➤ Bamboo has a higher compression strength easily navigated buttons. The receiver/speaker has than wood, brick, or even concrete, and its densi- a telescoping antenna for extended range as well ty helps produce extremely loud and crisp yelps as a decoy output port. SRP: $89.99. Booth and cutts. That’s the foundation of the new #3057. (231-421-3810; phantomcalls.com) Bamboozled pot call, which combines bamboo and select hardwoods. Mounted on a crystal surface, the laminated wood striker makes for a Pelican Products nearly indestructible call. SRP: $24.95. Booth ➤ The lightweight Pelican 7000 LED weighs in #14551. (601-879-9323; primos.com) at a mere 5.6 ounces, with batteries, but is capable of providing four lighting modes. Powered by two CR-123 lithium batteries (included), the high- SilencerCo efficiency LED shines a clear, brilliant light for ➤ For 2015, SilencerCo will add several models to up to 1.5 hours in high mode and up to 16 hours its new aftermarket prethreaded pistol-barrel line.

YETI

YETI Coolers extends its commitment to creating durable, high-quality products with the introduction of the portable Hopper 30 cooler. Constructed of 840-denier DryHide fabric, similar to the material used in whitewater rafts, the Hopper has a capacity of 6.5 gallons. The HydroLok Zipper, borrowed from survival suits and HazMat protective gear, is the ultimate in waterproof and airtight zipper technology. ColdCell Insulation provides a deep and lasting chill thanks to 1 inch of insulation in the sides, 1.5 inches on the bottom. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability. SRP: $349.99. Booth #2836. (512-394-9384; yeticoolers.com) PRODUCTS

While rifle barrels can easily be stainless steel, the heat-treated Seal. This exclusive design blocks threaded to accept a suppressor, chokes resist staining and rust. SRP: out wind and dust and prevents most pistols require the purchase of $139.99. Booth #15855. (800-293- reflected light from entering from a threaded aftermarket barrel to take 9402; trulockchokes.com) any part of the frame. The result is advantage of the benefits that a improved visual performance for silencer can offer. The barrels are shooters, hunters, or tactical opera- milled from 416R stainless steel and Uncle Eddies tives. For times and situations are finished in black nitride. ➤ The new Big Game Gut Glove is where this additional protection is SilencerCo began sales with most a reusable glove made from tough, not needed, the Facial Cavity Seal common Glock models in 2014, and synthetic rubber. Designed to allow can easily be removed and stored in will add select SIG Sauer, Spring- a hunter to work more quickly, the provided carrying case. field XD, and Smith & Wesson firmly, and assuredly with less fear The WX Tide also meets strin- M&P models in the first quarter of of accidental cuts during field gent ANSI Z87.1 High Velocity and 2015. SRP: $220. Booth #20205. dressing, the synthetic rubber also High Mass Impact Safety standards (801-417-5384; silencerco.com) avoids the risk of latex allergies for protection against a wide range found in common medical-type of hazards. The WX Tide comes in gloves. An anti-microbial cotton a Black Ops Collection model Summit liner is permanently attached to the (#CCTID01) matching a matte Treestands glove’s interior, providing extra black frame with versatile smoke- ➤ The Seat-O-the-Pants STS comfort and warmth. gray lenses. These glasses are a Fastback Harness is designed for Alps Outdoorz The These extra-long gloves come favorite of law enforcement officers both comfort and safety. Each har- Traverse X pack has two with a self-tightening shoulder grip and security details. For high-glare ness includes a lineman-style fleece-lined wing pockets to to keep them from slipping down environments (such as hunting near climbing belt, an adjustable design, allow silent extraction of a your sleeve. Available in five sizes, water), Wiley X offers two WX and leg straps that won’t cause spotting scope or other gear. ranging from extra small to extra Tide models that feature the compa- groin injury in the event of a fall. large. A sizing chart online shows ny’s advanced Filter 8 polarized lens All harnesses also include a bungee how to measure your hand for technology. Model #CCTID09 tether, an elastic dummy line, and Trulock proper fit. SRP: $29.99. Booth combines a gloss black frame with an ammunition holder. Using a ➤ Trulock Super Waterfowl #3057. (847-544-8806; big Wiley X’s polarized Blue Mirror prussic hitch, the safety rope is Extended Choke Tubes (.30, .40, gamegutglove.com) lenses; model #CCTID04 pairs adjustable and can convert to a and .50) are available in a black Gold Mirror lenses with a matte lineman’s climbing belt. Available oxide finish. Specifically designed hickory brown frame. Like most in three sizes (small, medium, and for use with steel and other alterna- Wiley X Wiley X eyewear styles, the new large) with a furnished extra clip. tive shot, the chokes are tough ➤ Like all Wiley X Climate WX Tide is also prescription-ready. SRP: $99.99. Booth #16123. enough to handle the hardest tung- Control models, the new WX Tide SRP: $100, non-polarized; $150, (256-353-0634; summit sten or nickel specialty loads. features the company’s patented, polarized. Booth #32211. (800- stands.com) Manufactured from 17-4 PH-grade removable, soft-foam Facial Cavity 776-7842; wileyx.com) FEATURE False Claims NSSF counters an attack on hunting By David Draper s sportsmen well know, the Humane Society of the United States (HSUS) wants to put an end to all hunting, and it will use any means necessary to do so. Last summer, an internal HSUS document outlined just how the anti-hunting group planned to stop legal and sound wildlife management through infiltrating state wild- The push for lead-free lifeA agencies and deceiving the public with junk science and ammunition is not based misinformation. The document also outlined their plans to on any scientific evi- petition the Department of the Interior to force a ban on dence, but is a tactic to the use of traditional lead ammunition for hunting on all end hunting completely. property administered by the National Park Service and U.S. Fish and Wildlife Service. The validity of the document was confirmed when HSUS, joined by other anti- hunting groups, filed just that exact petition.

Falsely claiming that the use of tional ammunition really consti- traditional ammunition is harm- tutes is a complete and total end ful to animal populations gener- to all hunting, as the HSUS ally and to human health, the knows that a ban on traditional HSUS and others are attempting ammunition will significantly to use traditional ammunition as diminish hunting participation. a wedge issue to mislead the gen- “The HSUS cannot say with a eral public, a vast majority of straight face that it supports whom otherwise support hunting hunting just so long as it’s done even if they don’t hunt them- with alternative lead-free ammu- selves. What the attack on tradi- nition,” says Lawrence G. FEATURE

Keane, NSSF senior vice presi- poisoning of condors and raptors. lead levels from eating venison. dent and general counsel. “Their “One problem with their argu- It’s nothing but a scare tactic.” agenda is to end all hunting, and ment is traditional ammo is the The HSUS has temporarily their lead-free campaign is a poor source of funding for wildlife con- won in California, which has camouflage to gain a means to servation, including raptors,” says emboldened them to move the that end.” Keane. “The HSUS, Audubon, fight against traditional ammuni- What the HSUS isn’t talking and others also ignore the fact that tion to Oregon and Washington. about is how hunting actually sup- eagle and raptor populations are Hunters in Iowa have also had to ports wildlife and conservation. soaring across the U.S. Hunters fend off the deep pockets of out- One of the major consequences of using traditional ammunition are of-state anti-hunting organiza- banning traditional ammunition is not only supporting that recovery, tions attempting to legislate their reduced hunter participation and but actually funding it.” way toward ending all hunting in hunting license sales, which is the Anti-lead campaigns also rely the state. To stop them in the major source of funding for con- on unsupported claims regarding Pacific Northwest, Iowa, or any- servation through taxes collected supposed risks to human health where, hunters need to get edu- under the Pittman-Robertson Act. from traditional ammunition. cated and, in the face of the Fewer license and equipment sales This despite the Centers for HSUS petition to ban hunting on results in less money available for Disease Control and other gov- federal lands, oppose any effort “A CDC study in wildlife conservation. “The very ernment agencies concerned with to mandate the use of lead-free animals the HSUS purports to human health never having iden- ammunition. North Dakota care about will suffer,” says Keane. tified a single case of elevated “Too many well-meaning found no one The HSUS strategic plan to lead levels in sportsman or others sportsmen, including many in the end all hunting also includes consuming game meat killed with outdoors media, are giving the had elevated advancing the lead-free campaign traditional ammunition. HSUS air cover by insisting hunt- on a state-by-state basis, some- “A CDC study in North ers should use lead-free ammuni- lead levels. thing with which California Dakota found no one had elevat- tion,” says Keane. “Critically In fact, hunters sportsmen are all too familiar. In ed lead levels. In fact, hunters evaluate these arguments and look 2013, California governor Jerry had lead levels that were lower at who is making them. The rele- had lead levels Brown signed Assembly Bill 711 than that of the average person,” vant scientific question is, ‘Is banning the use of traditional saus Keane. “The Iowa hunters’ use of traditional ammu- that were lower ammunition by hunters in the Department of Health has been nition for well over a century than that of the state. The measure was ushered testing lead levels in humans for adversely impacting wildlife pop- into law by the HSUS, as well as decades. In a state filled with ulations?’ Does anyone honestly average person,” other anti-hunting groups, hunters, they would have expect- believe an organization that has including the California chapter ed to see some evidence, but publicly stated it wants to end all says Keane. of Audubon, on the back of emo- there is not a single documented hunting is okay with it if you use tional campaigns concerning lead case of anyone having elevated non-lead ammunition?” FEATURE

The Women Gun Owners report investigates the factors that influence women when they choose to buy a firearm or decide to participate in the shooting sports.

What Women Want NSSF report on women gun owners provides invaluable insight into this burgeoning market By Christopher Cogley rom gun stores and ranges to shooting competitions and hunting camps, women are becoming a natural, and increasingly prevalent, fixture in an industry that has traditionally been dominated by men. And while the majority of the industry has welcomed this change, it hasn’t necessarily been quick to adapt to it. But there might be a very good rea- F son for that. “Our members have been telling ties of women gun owners, it also The process to get that data comprehensive Women Gun us that the women’s market was shows which factors are most influ- began more than a year ago, when Owners report that NSSF could expanding and that they’re seeing ential for women when it comes to Kippen and NSSF started a listen- distribute to its members. significantly more women in the purchasing firearms and participating tour of women gun owners. The preliminary findings of the stores and at the ranges,” says Jim ing in the shooting sports. They conducted personal inter- report were presented in June at Curcuruto, industry research and “There were a lot of assumptions views at ranges and set up several the 2014 Industry Summit, and the analysis director for the National out there about what women want- focus groups at the 2014 SHOT full report was released to NSSF Shooting Sports Foundation. ed when it came to firearms, but Show. Based on the information members in August. “They wanted to do a better job of there wasn’t a lot of solid informa- collected through these efforts, the “Our focus was really to under- marketing to women, but they tion,” says Laura Kippen, owner of team put together an in-depth stand what influences purchasing didn’t know the best way to do that InfoManiacs, Inc., a market questionnaire that was sent out to and what drives participation,” because there was so little informa- research firm that NSSF contract- women gun owners across the Kippen says. “And what we found tion available about women in the ed to complete the study. “The country. By combining the infor- was that one of the biggest factors firearms market.” data in this report gives us a nice mation gathered through the that impacts both purchasing and Thanks to a new report released snapshot of women gun owners responses to that questionnaire participation is training.” by NSSF, however, that’s no longer and what they’re looking for when with what they had learned during Curcuruto says that the study the case. The Women Gun Owners they walk into a gun store or the listening tour, Curcuruto and showed that women who received report not only outlines the priori- range.” Kippen were able to develop a even a small amount of training

44 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 FEATURE

were spending about 30 percent more than she says. “Not every woman wants a pink gun.” women who had no training. “So, by promoting The Women Gun Owners report shows that training classes, you’re increasing the likelihood though color and style are factors for many that they’re going to be more engaged in the women when it comes to deciding which firearm shooting sports and spend more in the long run,” they purchase, it’s not anywhere near the top of he says. “And that’s one area that every retailer the list. “What really drives sales for women are can affect.” the exact same features that are important to Kippen adds that there are also many factors men,” Kippen says. “They are looking for func- that influence women’s purchasing and participation. They want a gun that fits in their hand and tion decisions that gun stores and ranges have lit- feels natural when they hold it. They want a gun tle—or no—control over. “There’s a lot of it that that shoots well. The quality of a gun is one of we can’t drive as an industry because so many of the biggest considerations for most women.” the reasons why women buy firearms are intrin- It might seem like intuitive information, but sic,” she says. “We did find, however, that training now, thanks to this report, there’s actual data to also had an impact on those intrinsic qualities. support that logic. And Curcuruto says retailers Training increased their confidence, their enthu- and range owners aren’t the only ones who should siasm, their independence—and that, in turn, had pay attention to it. an impact on their spending.” “If you’re a manufacturer, you can see that if The report also found that you’re trying to appeal to the training isn’t the only factor that women’s market, making one pink influences women’s decisions gun isn’t enough. You need to when it comes to firearms and consider their unique needs, and shooting. then you need to let them know “A lot of women said that so that you’ve taken those factors much of their participation and into account,” he says. “We can spending is based on how they’re see that women are very brand treated by the men who are in the loyal. The first companies that are industry,” Curcuruto says. catering to the needs of women This is another area where well- will likely be the brands those intentioned assumptions might women will continue to support.” just be preventing increased pur- And judging by the findings in chasing and participation from the Women Gun Owners report, this growing segment of the that support is going to become market. more and more valuable. “If a women walks into your store, don’t just “Women are half the population in this country, assume that she knows nothing. She might be a but they still represent a minority in the gun beginner, but she might also be very experienced. industry,” Curcuruto says. “That’s definitely You don’t know until you start talking to her,” changing. But if we want to get more women Kippen says. “Treat her exactly as you would treat engaged, we have to learn more about them and a man who walked into your store, and you’ll get exactly what it is they’re looking for when it a much more positive response.” comes to guns and shooting.” Kippen says that practice should also apply to And thanks to the NSSF, members now have the types of guns on your shelves and the selec- the perfect tool to start learning that invaluable tion of firearms you choose to show her. “Don’t information. To get your copy of the Women automatically pull that pink pistol out of the case Gun Owners report, visit nssf.org/research or and assume that’s the one she’s going to want,” contact Curcuruto at [email protected].

Training—even a little—is a major factor in how engaged a woman is in the shooting sports. By offering training classes, you’re increasing the likelihood that they’ll spend more in the long run. FEATURE Major Milestone NSSF First Shots program celebrates a decade of success By Brian McCombie t all started in 2005 at a shooting range in Springfield, Massachusetts. Created by the National Shooting Sports Foundation (NSSF) and called the “First Shots” program, the event was originally designed as a promotional tool to increase foot traffic at commercial handgun ranges. Certainly, that was a worthy goal, but as First Shots events popped up across the country, and the feedback began coming in, NSSF staff realized that First Shots could serve another very I crucial purpose: to bring new people into our shooting sports—and keep them here. Now celebrating its 10th anni- shots, people will be more inclined which includes manufacturers, cooperative advertising funds. But versary, First Shots has introduced to continue to shoot at the host shooting ranges, sporting goods does it all work? The research says thousands of people to the shoot- range. And there’s a very good retailers, and individuals who yes, it really does. It works for the ing sports and has become a cor- chance they will become lifelong understand the need to continue to new shooters, for the shooting nerstone program for NSSF. And recreational shooters, hunters, and increase awareness for the shooting sports, and for the host ranges. the future looks even brighter. advocates for firearm safety and the sports,” she says. “I think we all see Six-month follow-up surveys of “The program is aimed at giving shooting sports.” the need to constantly recruit new First Shots participants reveal that individuals an opportunity to try Juett also notes that as the trade shooters to the sport.” 43 percent have returned to the shooting for the first time without association for firearms and ammu- For ranges hosting First Shots host range an average of six times; having to make a huge financial or nition manufacturers, NSSF is able events, NSSF provides ammuni- 56 percent have met local require- time commitment,” says Tisma to provide the program with valu- tion, targets, safety literature, and a ments for handgun ownership; 53 Juett, First Shots manager. “Our able support. “NSSF can offer First complete instructor’s Power Point percent have introduced another belief is that after taking these first Shots the support of our members, presentation, plus 50 percent in shooter to the sport; 49 percent have purchased an average of $560 worth of equipment; and 44 percent have been female. “The shooting industry is very involved in the support of the First Shots program,” says Juett. “For example, FMG Publications annual- ly hosts a shooting competition for industry only, the Shooting Industry Masters, and for the last six years monies raised from Masters’ side- matches and special gun auctions have generated more than $281,000 for the First Shots program. Last year alone, it came to $70,000.” First Shots continues to grow. Last year, the program launched an e-newsletter, First Shots News: The Newsletter for Beginner Shooters. To receive the newsletter, all you have to do is go to its website (nssf blog.com/firstshotsnews) and enter your email address, whereupon the publication will be delivered to your computer, tablet, or cell phone. Articles explain basic shooting con- cepts, offer advice, and introduce readers to professional shooters. First Shots is also on Facebook. “We have another component of First Shots called ‘First Shots Second Round,’” Juett says. “It can be anything a range owner can think of to do safely with a firearm. First Shots pro- This program was created to help grams invite spark creative ideas with range own- new shooters to ers to keep that new shooter participating engaged and coming back to the ranges, which range. The First Shots program will are supported continue to grow, as there will with ammo, always be people who are unfamiliar targets, safety with firearms and who want to satis- literature, and fy a curiosity. With all the pro-gun, co-op advertis- pro-shooting buzz in the country ing funds. The right now, we think there are many, program does many people who would like to be an excellent job more educated about firearms and of getting new- gun safety, and are just looking for a comers excited way to get involved. And that’s what about shooting. First Shots is all about.”

48 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 FEATURE Premium Membership Has Its Privileges NSSF program provides peace of mind By Robert F. Staeger ope for the best, but prepare for the worst. That’s sage advice, and it certainly applies to National Shooting Sports Foundation’s new Premium Retailer Membership, introduced in late 2013. The membership level costs $750, but it carries enough valuable perks that it pays for itself…and it’s impossible to hang a price tag on the peace of mind H it provides. At the heart of the Premium can also call the consultant Retailer Membership is compli- when compliance questions arise ance training and defense. “If in the course of business, as well you upgrade your membership, as the NSSF retailer hotline. If you get a great big box full of they have a question about a every compliance tool that we transaction or an ATF regula- offer,” says Patrick Shay, NSSF’s tion, an answer is just a phone director of retail development. call away. “We really stress the “You’ll receive a wealth of prac- relationship between the retailer tical advice and recommenda- and the NSSF ATF consultant, tions from our team of former but there are times when their ATF officials with well over a consultant is unavailable,” says hundred of years of experience.” Shay. “Those are the times NSSF also sends one of when we suggest that they call its compliance consultants— the hotline. We look out for our generally a former ATF manag- retailer members to make sure er or executive—for an inspec- they’re doing everything possi- tion, free of charge. “They do a ble to stay in compliance.” daylong audit of a retailer’s And then comes the jaw- store, simulating an actual ATF dropping part of the member- audit,” says Shay. “They trace a ship benefits: Once all the com- firearm from the moment a pliance steps are in order, NSSF retailer receives it all the way will provide a Premium Retailer through their A&D books, the Member with legal defense in Form 4473s, and the retailer’s the unlikely event that ATF inventory, and make sure the takes enforcement actions retailer’s business practices com- against the retailer’s license, e.g. ply with the law and ATF regu- notice of revocation or a warn- lations, and that the staff under- ing conference. “Our goal is to stand the requirements.” provide educational resources to After the self-inspection, the help retailers achieve full com- consultant gives the retailer a pliance, but if they’ve partnered report, again similar to what the with us and get into trouble ATF would do, detailing any with ATF, we’ll provide them issues the retailer should work with a lawyer to defend them,” on and practical advice on how says Shay. NSSF has attorneys to make sure no mistakes are on retainer who are experienced made. “Our goal is to help in dealing with ATF regulatory retailers make sure they are in issues available to represent pre- full compliance so they can pass mium retailer members. an actual ATF inspection with And that’s the real key to the flying colors,” says Shay. membership level, says NSSF Premium retailer members senior vice president and chief

NSSF Premium Retailer Members are sent industry research reports, and a set of five operational books—Financials, How to Write a Business Plan, the Merchandising Guide, the Employment Guide, and the Advertising & Marketing Guide—all geared specifically to help firearms retailers improve their business operations.

50 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 FEATURE

NSSF puts legal representation against ATF actions at the Higher Profile fingertips of its Premium Retailer Members. O.F. Mossberg & Sons repositions itself in the marketplace By Brian McCombie ith our ever-changing shooting-sports landscape, firearms manufacturers frequently make adjustments to fit the market. But, you may have noticed that O.F. Mossberg and Sons, Inc., has made some rather big changes—ones that go far beyond tinkering with a product line here and there. From marketing partnerships with Duck Commander and DeerW THUGS to working with industry manufacturers like Magpul, Mossberg has taken a very cutting-edge approach to the firearms they make and the ways they market them. Mossberg has beefed up its efforts to help its retailing partners, too.

“We feel we’re setting the Case in point: the new Moss- ple of how Mossberg listens to pace—and so do our custom- berg Patriot bolt action rifle. their customers,” says Linda ers,” says Tom Taylor, “The Patriot is a great exam- Powell, Mossberg’s director of Mossberg’s senior vice presi- media relations. “We are dent of sales and marketing. bringing a feature-rich, accu- marketing officer Chris Dolnack. It’s in response To cite just one example, rate, classic hunting rifle to the to members who were seeking additional protec- Taylor notes that Mossberg marketplace at an affordable tion in terms of regulatory or legal representation won the “Innovator of the price. The Mossberg Patriot in dealing with ATF, and programs that were Year” award given by the incorporates many desirable available were quite expensive. Some programs National Association of features from our ATR/4x4 cost about $2,500 per year, just to put an attorney Sporting Goods Wholesalers in rifles, such as our Lightning on retainer; any actual legal fees would be extra. 2012—and did it again last Bolt Action (LBA) adjustable NSSF was able to offer a much better deal, at a year. “This is a very important trigger, yet it also incorporates price that could put protection in reach for a lot award to us, because it is voted features of classic American more businesses. upon by most of our largest rifles like the Model 70.” “Because we’re a not-for-profit trade associa- customers, the ones who get The Patriot employs a fluted tion—unlike for-profit entities—we were able to the entire breadth of new prod- bolt for smoother cycling and price it at $750,” he says. At that price, can any ucts from all manufacturers in faster follow-up shots, and a retailer really afford not to be an NSSF Premium the industry. And they decided 22-inch fluted barrel for weight Retailer Member? we were tops at innovation.” reduction. It also offers a box Those aren’t the only benefits Premium Over the last couple of years, magazine, previously not avail- Retailer Members get, however. They also are Mossberg not only has brought able on Mossberg’s opening- sent a set of five operational books—on financials, to market its groundbreaking price-point rifles. The classical- merchandising, hiring, and more—geared specifi- MVP Series of bolt-action ly styled stock, available in wal- cally to help firearms retailers improve their busi- rifles, but added new 20-gauge nut, laminate, and synthetic, ness operations. shotgun and .22LR offerings to features a rich stippling for “We like to think of these members as the elite the FLEX System of shotguns enhanced grip. And—a first for retailers in the industry, so we provide them with and rifles. For marketing and Mossberg—the Patriot is avail- not only compliance materials, but also training promotional efforts, Mossberg able in the increasingly popular materials, operational materials, and research has joined forces with the likes .375 Ruger. materials, so they can truly be a premium retailer,” of the Duck Commanders and Retailers have very much Shay says. professional shooters Jerry, been included in Mossberg’s In addition, Premium Members get three key Kay, and Lena Miculek, all of rebranding efforts, too. pieces of NSSF research for free: the Industry which bring much-higher visi- “To help bring more custom- Reference Guide, the Financial Benchmarking bility to the Mossberg product ers through the doors, we’ve Report, and the Firearms Retailer Survey. “Those lines. And last year, Mossberg expanded our marketing within three pieces really paint a picture of where the embraced a major youth focus all media formats,” Taylor industry has been, what product groups are sell- when it debuted a dedicated notes. “Television, print, social ing, and what the trends are,” says Shay. catalog featuring nearly 45 media—we have made major In addition, the benchmarking report allows youth-specific products. commitments across the board. retailers to compare their business metrics to “We are actively involved in We beefed up our dealer pro- other retailers of comparable size, so they can see new branding and company gram to make sure retailers are where they’re ahead of the pack, and where they positioning,” Taylor says. carrying a wide variety of might need to pick up the pace. And to help them He cites recent branding Mossberg products, and not figure out just how to do that is the last premium efforts such as “Mossberg… just core shotguns. We’ve also benefit: a free ticket to SHOT Show University. Built Rugged. Proudly greatly expanded in-store For regular NSSF members, the ticket is $250, so American,” as well as the com- point-of-sale material.” that’s one-third of the cost of premium member- pany marketing itself as the Yet, even with all these ship right there. SHOT Show University was largest shotgun manufacturing changes, the Mossberg foun- capped at 400 this year, so Premium Members company in the world. The dation remains firmly in place. are part of an elite few who can attend. latter is no idle boast; in 2013, “At Mossberg, we are proud So far the organization has signed up several the 10 millionth Mossberg 500 to be America’s largest and old- hundred Premium Retailer Memberships to its rolled off the line. est family-owned firearms com- roster in just the short time the program has “This has created extremely pany,” says Mossberg president been available. “We have people call in every positive responses from our The Patriot bolt-action is avail- and CEO Iver Mossberg. “We week,” says Dolnack. “I sense that there’s disbe- customers and retailers,” says able with a walnut stock are also focused on delivering lief—that it’s $750 with unlimited representation. Taylor. “And 2015 will be our (shown here) or matte syn- the most dependable and inno- But the way I see it, if you defend one retailer biggest, most innovative year thetic stock. The rifle also vative products on the market against an unwarranted revocation, you’re yet, with multiple introduc- comes with the Lightning Bolt today.” Booth #12734. (203- defending the whole industry.” tions across many categories.” Action adjustable trigger. 230-5300; mossberg.com)

52 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 Cam Edwards host of NRA News Cam & Co.

Cam Edwards says he is “constantly questioning reporting on issues because the media constantly gets gun stories wrong.”

there ever been a time when you questioned reporting on Constitutional Matters a certain issue? Defending the Second Amendment is a full-time job I’m constantly questioning A reporting on issues because the am Edwards is host of NRA News Cam & Co., a one-hour show on the Sportsman media constantly gets gun stories Channel that features in-depth news and views on the Second Amendment and other wrong. Most of the mainstream C freedom-related issues. media is largely ignorant on gun issues. So, a big part of what we do on NRA News Cam & Co. is to Can you tell us why you When I had the opportunity to We certainly have a portion of correct the misinformation. Over Q decided to become one start Cam & Co., I leapt at the A the audience that watches or the years, we’ve been able to point of the Second Amendment’s chance. Gun owners are severely listens to our three-hour radio show/ out egregious examples of media biggest advocates? underserved in our media, and I’m webcast who also tune into misbehavior, like Mike Wallace glad to host a show that provides Sportsman Channel every afternoon. emceeing a Brady Campaign fund- Growing up in Oklahoma, I folks with news that’s important to We’re all about making the informa- raiser at the French Embassy or A was naturally inclined toward them and unavailable elsewhere. tion accessible to as many people as Fareed Zakaria’s plagiarizing por- gun ownership, even if you grow possible in a variety of formats. We tions of a pro-gun-control column. up in a family that doesn’t own You’ve hosted Cam & Co. do highlight more outdoors stories guns—as I did. It wasn’t until I was Q on NRA News online and on the Sportsman Channel show, Where do you find the an adult that I even really thought Sirius/XM for several years but every program that we do, no Q news to report? How do about gun-control laws. But when I and just recently crossed over matter the delivery system, is going you “hunt and gather”? fell in love with, and later married, to air on Sportsman Channel to feature the biggest Second a woman who lived in the crime- with an hour of Cam & Co. on Amendment stories of the day. Emails, instant messages, ridden city of Camden, New Jersey, TV. Have you found your TV A tweets, Facebook comments, I learned firsthand how little gun- audience to be different from Over the years, what and other contacts with viewers control laws really protect good your satellite radio or online Q have been your most provide a lot of our material, and people in bad neighborhoods. audience? controversial pieces? Has I’m lucky to work with a great team

54 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 that’s constantly scouring the inter- tell the stories from the part of I used to wear hats from my Conservatives are doing a lot net for interesting and timely news America that’s looked down on by favorite sports teams, but for the A of really interesting things stories. These days, with the rise of our supposed betters—the media past couple of years I’ve been wear- online. For a while, I was concerned social media, the problem we epicenters of New York, Los ing Minor League baseball hats. It’s that we were losing our ability to increasingly have is too many stories Angeles, and Washington, D.C. a silent shout out to all the small produce good long-form journalism, and not enough time to tell them. I’m Main Street, not mainstream, towns across the country that are as the attention span of the average media, and I think we could use a home to these teams. I love a good consumer seems to be getting short- How has your life lot more of us. small town, and I thank the good er and shorter. Recently, we’re see- Q changed since becoming That’s not to say we’ve left D.C. people that live in them. ing websites like The Federalist, the voice for Second behind completely. You always have Washington Free Beacon, and oth- Amendment issues? to keep an eye on them, so we still NRA News is based in a ers go beyond the sound bite. We’re have our studio in Alexandria, Q studio, but you’re on the also seeing great broadcast journal- The best thing that’s happened Virginia. That allows us to bring in road quite a bit. Where will ism from people like my colleague A to me since NRA News Cam D.C.-based guests, but we’re also you be heading this year? Ginny Simone, and technology is & Co. launched has been the bringing guests down to Farmville allowing greater quality in online chance to meet and interact with for extended appearances, range We haven’t figured out our broadcasting every day. some of the best folks the U.S. has segments, and more. I feel like A final travel schedule yet, and to offer. From Medal of Honor we’re just now scratching the sur- we’re constantly adding events Give us a couple of up- recipients Clinton Romesha and face of what the show is capable of: throughout the year, but we’ll be Q and-coming conserva- Dakota Meyer to brave activists like Not just the day’s top Second heading to Harrisburg, tive news talk, bloggers, TV Amanda Collins and Kimberly Amendment headlines, but a cele- Pennsylvania, and the Great hosts, or others that we Weeks, the list of gun owners and bration of and for America’s gun American Outdoor Show before should pay attention to. Second Amendment supporters I’ve owners and good guys. long. The NRA Annual Meeting had the pleasure of meeting could always feels like a big family Dana Loesch is a great voice. fill this publication and then some. What’s the deal with the reunion to me. This year in A Her platform is only going to Perhaps the biggest change for Q baseball caps? Nashville is going to be amazing. get bigger as time goes on. Charles me was leaving the suburbs of I’d love to get back to the NRA C.W. Cooke at National Review Washington, D.C., at the end of It pre-dates NRA News Cam Whittington Center and make it to online is a brilliant writer and an 2012 and moving my family to a A & Co. by a good six or seven the Bianchi Cup as well. We’ve incredibly fun interview. Actually, small farm in central Virginia. I’m years. When I was first starting out been able to send correspondents there are a lot of great personalities a suburban guy, or at least I was in local news, I never knew what there in the past, but I want to see who are in “conservative” media raised that way, so it’s been a big my day would be like. It only takes the competition for myself this these days but not all of them know learning curve living in the country one sunburn on a bald head before year. or care a lot about Second and raising my own food, learning you start packing a ball cap. After a Amendment issues. For Dana and to hunt, and more. In May 2014, while, it just became part of the Looking into your crystal Charles, along with reporters like we officially opened the Farmville, uniform, and when I moved into Q ball, what or who do you Katie Pavlich, gun ownership isn’t Virginia, studios of NRA News the talk show host side of radio, it see as the future of conser- just an issue they’re covering—it’s a Cam & Co. It’s a chance for us to stayed with me. vative news reporting? right they’re exercising, too. FEATURE

What three news sources plenty of larger-than-life tales about Q do you suggest all SHOT him, but his record is amazing with- Show attendees read, listen out embellishment. He served with to, or watch daily? bravery in battles from Brandywine to Guilford Courthouse throughout Of course, you should be lis- the war. Washington even commis- A tening to all three hours of sioned a special broadsword for the NRA News Cam & Co. radio/ him. He’d make for a great movie, web show and watching an hour of but instead Hollywood seems more NRA News Cam & Co. on interested in stuff like a gritty re- Sportsman Channel every weekday. boot of Weekend At Bernie’s. I’m proud of the product that we put out, and so glad to be a part of Every show you open our community of viewers, listen- Q with giving a voice to the ers, and contributors to the show. Second Amendment by read- BearingArms.com is a must-read ing it to your audience. Why for me daily. Bob Owens does a do you do that and what great job of compiling news and prompted you to start? reviews, gun tips and more. Instapundit.com is also a site I visit. The recitation of the Second Run by University of Tennessee law A Amendment began when I got professor and Second Amendment an email from a listener asking if it supporter Glenn Reynolds, it’s would be possible to begin every where you’ll find important stories show with it, just like we used to others have missed. start our school day with the Pledge of Allegiance. I thought it was a Your studio is full of his- great idea and we started soon after- Q tory books. Who’s one of ward. These words aren’t just faded your favorite obscure figures ink on crumbling paper, on display from history and why? as a piece of history or a part of our past. These words live in us. They The Audie Murphy (and gain weight and heft when we exer- A maybe a little Paul Bunyan) of cise our rights, and that includes the American Revolution grew up Edwards opens every show with a recitation of the using our First Amendment rights not far from our Farmville studios. Second Amendment. “These words aren't just faded ink to protect and promote our Second At 6 feet 8 inches, Peter Francisco on a crumbling piece of paper. These words live in us.” Amendment rights. Booth #13923. was a giant of a man. There are (thesportsmanchannel.com) NEWS

crate. You’ve seen the wooden crates for years; Breaking the Mold now we’ve got one coming out in plastic.” MTM Case-Gard specializes in making products they People can stop by the MTM booth to see them. want to see themselves By Robert F. Staeger “If they’re not finished by then, we’ll definitely have t’s funny, but we Powder Funnel Set, a Minneman. “People try to prototypes,” says mostly just make stuff reloading tool that consists put ammunition that Minneman. “We’re usually I we want to use,” says of two powder funnels and doesn’t belong in a particu- about two weeks behind Al Minneman, MTM a number of different-size lar container, or a new cali- the SHOT Show, when it Case-Gard’s vice president adapters. “We wanted ber comes out and we just gets down to being able to of marketing. “We’re something we could use on don’t have a box for it.” deliver product.” shooters, okay? We do a bunch of different rounds All of this meticulous As for upcoming trends, some research on what of ammunition. Just put on craftsmanship comes from Minneman thinks a less- people want, but most of little adapters for the dif- a love of the sport. “We’re fanciful craze is in store. “I the time, it gets down to, ferent calibers, and that trigger-pullers,” says think reloading is going to ‘Hey, I made one of these way the powder would Minneman. “We do hunt, get bigger,” he says. “The at home. You think we can pour just as fast as you but we compete. That’s price of ammo is high, and make one out of plastic?’ wanted it to,” says something that Dad it’s staying high. And you You’d be surprised how Minneman. “You want a MTM Case-Gard promises [MTM founder Bill can reload now for almost many of our most success- bigger hole for a .30 than more molded plastic ammo Minneman] instilled in us 30 percent less than what ful items have been made you would for a .22.” cases for 2015, tracking that’s always stuck.” you buy the ammo for. I that way.” The company sets itself new loads for a perfect fit. Up next are products think that’s the key num- Among the innovations apart by its attention to driven more by practical ber—30 percent.” that came out of this back- detail. “There’s a lot of farther, so we may make necessity than a sense of Minneman isn’t planning yard necessity are MTM’s people that research and the box a little bit longer, fun. “We’re working on a any big moves to capitalize plastic clay-target thrower, copy us,” says Minneman. just for that reason. We’re new loading device for mil- on what he sees as the its target stands, and its But making the ammo big on trying to make sure itary surplus guns like the coming trend, though. ammo cans. “Basically, we boxes is not as easy as find- that one box fits a bunch of Mosin-Nagant and the With MTM’s huge array of said, ‘I’m sick of these darn ing out the SAAMI spec on different rounds.” SKSs, which all require a reloading products, he metal things. Let’s make a piece of ammunition and The object is to have stripper clip to load them,” doesn’t have to. “We basi- ’em out of plastic,’” says building from there. “We every round sit securely, says Minneman. MTM cally have that segment Minneman. “So we did.” try to find out if the com- but not too tightly. That also has plans for a new covered.” Booth #16120. Another product is the petitive shooters are seating ends up happening some- ammo crate. “Not an (800-543-0548; company’s Universal those bullets out a little bit times anyway, says ammo can, but an ammo mtmcase-gard.com) NEWS

The new Federal Premium Trophy Copper muzzleloader bullet has been designed to deliver enhanced accuracy.

Bullet Breakthrough Not a sabot, not a belted bullet, the new Federal Premium Trophy Copper muzzleloader bullet is rewriting the blackpowder rule book uzzleloading rifles have arguably changed more in the past 20 years than bolt-action centerfires have in the past 100. Every aspect of the modern in-line—from its ignition system to sights—has evolved dramatically. The same can be said for the powders and primers that power them. Everything has been optimized to make the most of M the muzzleloading platform. There’s one glaring exception. The bullets battlefield firearm of choice long after the inven- the rifling, resulting in unprecedented accuracy. these modern in-line guns propel are at least fun- tion of rifling—they could be reloaded quickly Despite the passage of nearly 170 years, the damentally the same as those used decades ago— because the bullet didn’t need to be carefully bullets most muzzleloaders use today basically and some are barely distinguishable from those forced down a tight-fitting barrel while enemy still follow one of these two principles; they use used at Gettysburg. Federal Premium is changing bullets whizzed past. either a plastic sabot or an expanding base to seal this with its all-new Trophy Copper muzzleloader In those early days, when accuracy rather than the bore. And though both improve accuracy and bullet. Its exclusive B.O.R. Lock MZ system pro- volume was needed, shooters wrapped round lead overall performance, they also carry baggage. vides outstanding accuracy in a non-sabot design balls in a tight-fitting cloth patch—essentially a One downfall is the force required to load. that is easy to load, scrubs fouling from the primitive sabot. The patch formed a relatively Because the whole purpose of a sabot is to fit breech, and allows consistent bullet seating. tight seal and gripped the lands and grooves of the tightly, that means it is also difficult to push rifling to impart spin as the bullet left the barrel. down the bore. And it only gets harder if you fire But the time and effort required to get the bullet multiple shots with an increasingly dirty barrel. Sabots, Conicals, And from muzzle to breech, and the need to swab the Another concern from a hunting standpoint is Complications bore between shots to remove fouling, largely legality. Muzzleloader regulations vary widely, ➤ The trick with muzzleloaders has always been kept rifles and bullets like these off the battlefield. and one of the biggest sticking points is bullet that in order to produce high velocities and good Then came Claude-Etienne Minié, a French design, as some areas outlaw sabots or anything accuracy, the bullet must fit tightly in the bore to army officer who in 1847 created a bullet design else that separates from the bullet. engage the rifling and provide a seal for the gas- that would ultimately bear his name and change Although legal in more areas, belted bullets ses propelling it. The problem is you also need firearms forever. The cone-shaped lead projectile, that feature an expanding base—usually a soft to push that same projectile down the barrel in the Minié Ball, was smaller than the rifle bore to plastic flange—struggle because the flange can the first place during loading. This is why gross- ease loading, but its concave base expanded dur- separate from the bullet if the gun is dropped or ly inaccurate smoothbore muskets remained the ing ignition. This sealed the bore and engaged jarred. This can result in the projectile sitting a

58 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 NEWS

distance down the barrel from the powder charge rifling. You get an excellent seal—and that means without the hunter’s knowledge. The softness of better ballistics and downrange performance.” the flange is also prone to rupturing during the The rear of the B.O.R. Lock cup features a shot, degrading accuracy and velocity. Such bul- hard, fiber-reinforced polymer ring that scours lets are also usually made of soft lead, minimiz- fouling from the breech as the bullet is pushed ing terminal performance. into place. This decreases the need to clean between shots and makes it easy to seat the bullet at the exact same depth. Because there’s no A New System bulky sabot (only the fouling-cutting ring of an ➤ Federal Premium recently decided to address unfired bullet engages the rifling), the loading these issues and develop a new class of projec- force required averages about half that of most tile—the Trophy Copper muzzleloader bullet. sabot bullets. “The time was right. We weren’t going to get “Without cleaning between shots, you quickly into the muzzleloader market with the same sort build up a crud layer that not only makes it diffi- of bullet designs that have been around for cult to load the next bullet, but can also physical- decades,” says Mike Holm, ammunition product ly prevent a bullet from being seated at the same line manager for Federal Premium. “Instead, we depth as the one before,” says Peterson. “When used our 90-plus years of ammunition manufac- this happens, accuracy and consistency can really turing expertise to create something special— start to degrade. The glass fiber we’ve built into something that would let muzzleloaders hunt the back of the B.O.R. Lock cup, however, legally in more places, and with better accuracy, shaves right through this fouling.” dependability, and ease. It’s a true 200-yard muz- The bullet itself is also a giant leap forward in zleloader bullet.” muzzleloader technology. Built around Federal The result was the exclusive B.O.R. Lock MZ Premium’s proven Trophy Copper rifle bullet system. Unlike sabots or belted bullets, it fea- and shotgun slug, the all-copper projectile features a polymer cup permanently attached to the tures a polymer tip, with a deep, hollow cavity bullet base. The unfired bullet and cup are and skiving that provides consistent, devastating slightly smaller than the bore, but the force of expansion. Its high ballistic coefficient produces ignition pushes the cup forward onto two raised a flat trajectory and minimal wind drift. bands along the bullet shank, which essentially “For the first time ever, muzzleloader hunters increases the diameter of the projectile. This can get ragged-hole sorts of groups at long engages the rifling and seals the bore, optimizing range, with bullet performance—the weight velocity and accuracy. retention, expansion, and penetration—they “B.O.R. stands for ‘Bullet Obturating Ramp,’” expect out of their centerfire ammunition,” says Bryan Peterson, Federal Premium’s senior Holm says. “We’ve created a whole new class of The B.O.R. Lock MZ system uses a polymer cup product development engineer. “The walls of the bullet.” SRP: $24.95, per pack of 15. Booth permanently attached to the base of the bullet. polymer cup get pushed up and out, into the #14551. (federalpremium.com) One result is easier bullet seating in the barrel. NEWS

Top of Their Game PROOF Research aims to help warfighters shoot betterBy Bill Miller ohn Clements did not serve in the military, but he has an extraordinary knowledge of special weapons used by elite military units. Clements is the new director of research, development, and testing at PROOF Research. The company, based in Columbia Falls, Montana, makes light but very stiff carbon-fiber barrels widely known for consistent accuracy after multiple rounds fired. But before joining PROOF, Clements served 16 years as weapons program manager at Naval Special One of the company’s greatest Warfare Development Group, supporting U.S. J assets is its very sophisticated Navy SEALs. manufacturing machinery.

“Everything that had a trigger, being their gun guy for we were responsible for it,” 16 years.” Warfare Center Crane Division, a Clements later moved into general Clements says. “Everything from shore command about 18 miles design and machine support for pistol systems to suppressors and north of Loogootee. special-operator sniper rifles and on up through long-range sniper Performance One of his early Crane Division other weapons used by SEALs and components—every weapon that Standards projects, he recalls, was building other units in the U.S. Special was available to an operator.” ➤ Clements’ association with the precision tools and test rigs for the Operations Command. True to the nature of the special Navy began in Indiana, his home massive 16-inch, large-caliber ship- By the late 1990s, Clements was operations community, Clements state, far from any coastline. The board guns on the retooled battle- at the Naval Special Warfare will not say more about the lifelong outdoorsman graduated ships Iowa and Missouri. “The big- Development Group in Virginia SEALs. However, he does go on from high school at Loogootee and gest rifles afloat,” he says. Beach, Virginia, maintaining the to note, “They’re the greatest guys studied machine trades, technology, Next, he worked on much small- most sophisticated small arms used in the world, the bravest and and design at Vincennes University. er systems for the Navy’s marks- in special operations. But soon, he greatest warriors—the quiet pro- He worked as a tool and die maker manship team, including .22- also was in charge of “providing fessionals. It was an honor to have in the early 1980s, but later became caliber target pistols, 1911 pistols, critical technical support for been a part of their support team, a machinist at the Naval Surface and the M1 Garand and M14 rifles. acquiring and testing all non-

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service standard tactical and preci- resin that has “high-thermal con- sion weapons at the command.” In ductivity.” The result is a tough, that role, Clements learned that stiff, lightweight barrel that ensures the Navy had a longtime interest in accuracy by diffusing heat and lightweight carbon-fiber barrels, dampening harmonic vibrations. but early test models lacked the The barrels are also used in the performance demanded by SEALs. company’s lines of bolt-action rifles “The technology was not mature made for either tactical snipers or enough,” he says. “The perfor- civilian hunters. mance over cost was hard to invest “Groups fired through our bar- in, so we turned away and stayed rels do not shift,” McDonald says. pretty conventional.” “Shoot 30 rounds in rapid succes- sion, and the first shot and the last shot will be to the same point of Cracking the Code impact.” ➤ Clements says his interest in Clements says PROOF was the carbon-fiber barrels “was dormant first company to “crack the code” until I met up with the PROOF of combining fiber, resin, and steel guys in 2012. We had a meet-and- to make accurate, lightweight bar- PROOF’s reduced-contoured stainless-steel barrels are wrapped with car- greet at the SHOT Show. They rels. He also says PROOF barrels bon fibers impregnated with a special resin that has “high-thermal conduc- were taking a different approach to became the Navy’s choice because tivity.” The result is a lightweight but tough barrel that maintains accuracy. what we were seeing years ago.” of “minimized and reduced POI PROOF’s goal is to “ensure the shift and the obvious advantage of “PROOF came to me and said, incredible asset to further advance safety and success of our warfight- the reduction in weight. Improved ‘Why don’t you come work with our core mission to provide the ers,” says company spokesman thermal attributes were a major us?’” Clements says. “I knew quite highest quality carbon-fiber barrels Derek McDonald. But, he notes, plus as well.” a bit about them from their test and weapon system components to the company is also passionate products, and I really liked where both the U.S. military and our con- about hunting and other shooting the company was going. It was sumer market customers.” sports. Therefore, he says, PROOF “Right Down right down my lane, working with But, Clements notes, “I’m still is revolutionizing the firearms My Lane” advanced materials and precision learning, and I have a lot of energy industry with its integration of car- ➤ Clements says there was tremen- rifles.” and excitement for the company. bon fibers, resins, and metal. dous satisfaction in knowing he PROOF’s CEO, Larry Murphy, The goal is to build that next special- PROOF makes its own reduced- helped procure weapons that says Clements is an excellent application, advanced carbon-fiber contoured stainless-steel barrels, SEALs depended on to complete choice to lead the company’s rifle, one that will allow the most which are wrapped with carbon their missions and get home. research, development, and testing. skilled special operators to stay at the fibers. But, the carbon material is Leaving that job was tough, but he “His vast experience supporting the top of their game.” Booth #1017. also impregnated with a special got an interesting offer. special operations community is an (proofresearch.com)

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As part of Remington’s ramped-up Model Seven production, the Model Seven Predator is covered in Mossy Oak Brush camo. It comes chambered in .17 Rem. Fireball, .204 Ruger, .223 Rem., .22/250 Rem., and .243 Win. Remington Bolsters Model Seven Line s business waxes and wanes, products come and go. The firearms business is not immune from this business rule, which is why consumers often see a particular model disappear from the line. Then when conditions are right, it may A make a comeback. Such is the story of the Remington Model Seven.

The Model Seven has been in the contour barrel, a black synthetic receiver and rings as the Stainless, pact version of an already compact line since 1983, but capacity stock with hinged floorplate, and an and the 18.5-inch barrel is sure to rifle comes with a black synthetic restraints at Ilion forced Remington X-Mark Pro externally adjustable appeal to women and youth hunters. stock and a matte-blued barreled to halt production of the better- trigger. Its weight of 6.5 pounds The Model Seven LS carbine is action, and is offered in 7mm-08 selling Model 700 to manufacture makes for quick handling. chambered in .223 Rem., .243 Win., Rem. and .243 Win.” SRP: $731. Model Sevens. Last year, Remington “The receiver is half an inch 7mm-08 Rem., and .308 Win. SRP: Remington offers a Model Seven remedied the situation by installing shorter than a short-action 700 $1,039.35. Both guns come with a Predator, too. “It has a heavier, but machinery dedicated solely to the receiver,” Lundgren says. “It’s very SuperCell recoil pad, which reduces fluted, barrel, and is covered in Model Seven line. “We can now much like a 700, just shrunk down a the felt recoil by up to 54 percent. Mossy Oak Brush camo. It’s pretty make them throughout the year,” little bit.” The Model Seven The new offerings join the other cool,” he says. The Predator comes says rifle product manager Eric Stainless is chambered in .223 Rem., two remaining models. “The Model chambered in .17 Rem. Fireball, Lundgren. The increased capacity is .243 Win., .260 Rem., 7mm-08 Seven Black Synthetic is offered in a .204 Ruger, .223 Rem., .22/250 also allowing Remington to bring Rem., .308 Win., and .300 WSM. true compact version with an 18.5- Rem., and .243 Win. SRP: $799.99. back the stainless-steel version. SRP: $837.67. inch barrel and a length-of-pull that Customized Model Sevens are avail- Created to appeal to smaller- In addition, Remington is debut- is a full inch shorter than the full- able through the Custom Shop. 3 3 statured shooters, the Model Seven ing the Model Seven LS (Laminated size version [12 /8 inches vs. 13 /8 Booth #15427. (800-243-9700; Stainless comes with a 20-inch light- Stock) Carbine. It sports the same inches],” says Lundgren. “This com- remington.com) —Barbara Baird

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Nitro-Steel Line Gets Overhauled emington’s Nitro- percent,” he says. “Next is complete remake of Nitro Steel is undergoing performance, which is Steel is designed to make R a transformation about 40 percent. Finally, Nitro Steel the Core-Lokt Matt Ohlson, Remington’s there is value, and that’s of waterfowl loads.” senior product manager for about 40 to 50 percent.” In all, four new SKUS shotshell and rimfire Where does Remington will be offered: 3 ½-in ammunition, is a pattern currently stand? 10-gauge (1 ½-ounce No. 2, nut. By his own admission, “Four years of feedback BB, and BBB), 3 ½-in he’s the shotgunner who from official field testers, 12-gauge (1 ½-ounce No. actually enjoys patterning consumers, and sales data 2), 3 ½-in 12 gauge shotgun loads, counting all tell us that Hypersonic is a (1 ½-ounce BBs), and 3-inch those little holes, and figur- winner in the premium 20-gauge (1-ounce No. 4). ing out if a payload really price segment,” he says. “We decided to offer 10 delivers the goods. “And yet, the premium gauge because even though So if upper management price and stout recoil of it’s a small market, it deliv- believes that maybe it’s time these loads limits the appeal ers high margins. We also to revamp a semi-dormant to some waterfowlers. see 20-gauge growing and brand of steel shot ammo, Sportsman Steel is a winner felt we needed to be here he’s just the guy. That in the value category. It’s as well,” he says. brings us to Nitro-Steel, relevant and appealing, and Remington is also rede- which under Ohlson’s it’s priced right. Nitro Steel signing the packaging. “It’s thumb is undergoing a is the challenge. We know old and dry,” Ohlson says. transformation for 2015. experienced hunters respect “The competition has done “What we see is that it, but it suffers from a great job here, and we waterfowl hunting is grow- obsolete payloads and intend to meet that chal- ing,” he says. “My guess is velocities, tired packaging, lenge.” that snow goose hunting is and a high price in a cate- Ohlson notes that retail- providing a second season gory that has been reshaped ers should look for more for hunters and retailers.” by competitors.” offerings in 2016. “All this Ohlson says the steel shot So, Remington has is laying the ground for market divides into three decided to do some reshap- something bigger and bet- Remington is giving its languishing Nitro-Steel sectors. “You have the pre- ing itself. “Remington lives ter.” Booth #15427. (800- waterfowl line of shotgun ammo a complete over- mium segment, which is in that big middle,” 243-9700; remington. haul this year, from payload to packaging. somewhere around 10 to 20 Ohlson says, “and the com) — Slaton L. White VERSATILITY IS ITS MIDDLE NAME.

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InfraRed imaging. What such devices do is create Own the Night images based on emitted heat. All objects have a FLIR is making thermal technology more affordable certain temperature; the hotter an object is com- for hunters and shooters By Brian McCombie pared to its background, the greater the difference ast year’s SHOT Show saw the introduction of a major new product from FLIR in the amount of heat it Personal Vision Systems, the FLIR ThermoSight RS Series of thermal night-vision emanates. Sensors within a riflescopes. “Last year’s SHOT provided a great launch for the RS Series,” says thermal-imaging device Angelo Brewer, FLIR’s sales and distribution manager for the Personal Vision System spot these heat energy (or line. “We got a good deal of attention for the optic at the show. And, with the RS’s thermal) waves and trans- unique price point, we think it brought a lot of new people to thermal technology.” late them into an image. Other night-vision devic- L es, it should be noted, FLIR is introducing sev- require a light source to The ThermoSight RS eral updates to its product work at their best, whether uses thermal imaging lines at this year’s SHOT that is starlight or moon- to let users see targets Show. The company will light, or an infrared illumi- in pitch blackness. Heat also continue to do what it nator. Thermal devices, sources can appear has done for years (and, in however, require no outside white, black, or red. fact, did with the RS illumination and can detect scopes): make thermal, heat sources at hundreds of heat-detecting technology yards, depending on the better and more affordable. unit and model features. FLIR has also beefed up its It wasn’t that long ago retailer’s assistance pro- that the cost determined gram and continues to that a thermal riflescope expand its marketing pres- was pretty much available ence across various media. only to the military or law Based in Wilsonville, enforcement market. You Oregon, FLIR takes its could expect to pay name from the technology $12,000 to $15,000 for used to manufacture such a scope just six years instruments such as the RS ago, Brewer notes, and the scope—Forward-Looking thermal-imaging and sen-

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sor quality were half or less tertop displays of its prod- of what’s possible today. ucts and an on-demand USING FLIR’S RS SCOPE IN THE FIELD The SRP on the FLIR video loop that explains ThermoSight RS? It starts thermal technology and at just $3,500 and goes up presents various FLIR to $8,999. products. Brochures and I had a chance to use a modern where I could not see a hog with “That is not inexpen- signage are also available. sporting rifle equipped with a FLIR the naked eye to save my life. The sive,” Brewer adds. “But “Our company is big ThermoSight RS scope Model ThermoSight attached easily to the we’ve been able to improve into education,” says RS64, 1.1–9X (SRP: $6,499) on a Picatinny rail of my MSR via a the technology and in the Brewer. “So, we’re glad to Florida hog hunt. Using the unit as LaRue Tactical RCO LT681 mount process bring down the send a representative to a spotter, I was able to recognize (included). It recharges with a 110- price. At the same time, our retailers to educate the the heat signatures of animals in volt wall unit. I didn’t keep the the thermal market keeps staff about thermal tech- pitch-black dark out to 600 yards. scope on the whole time but I’d expanding into all sorts of nology and ways to sell it. At 300 yards, I could easily make switch it on every 10 minutes or areas—from shooting and We also offer a number of out the outline of wild animals, and so—sooner if I heard something— hunting to construction, webinars.” was able to determine if I was see- and it remained well-charged industrial applications, and For marketing, FLIR ing, for example, a wild hog or a through six hours of night hunting. even use by first respond- runs ads on a wide variety deer at that distance. The four-button control keypad ers. The growth in these of hunting- and shooting- Used as a scope, the crosshairs along the top works well, though it markets has lowered costs, related websites. Print ads on the ThermoSight were easy to requires some practice. as economies of scale have also appear in various see and use, helping me bag three But, hey, if you can figure out a come into play.” niche publications. hogs at distances between 40 and smartphone, you’ll do fine with the The key to this technolo- Hollywood and televi- 70 yards—again, in total darkness ThermoSight. —B.M. gy and its associated prod- sion are helping to pro- ucts is the thermal sensors, mote the technology, too. and FLIR keeps working to According to Haley make these better, more Ellison, FLIR’s global pub- precise, and smaller. lic relations manager, Brewer says it’s not impos- recent movies and TV pro- sible that the next thermal grams that feature FLIR shooting-sports break- products or FLIR-derived through could be a thermal technology include the optic for a handgun. new Robocop, Transformers As this market has 4, Hawaii Five-O, NCIS grown, FLIR continues to LA, and America the Wild help its retailers. For exam- (on Nat Geo Wild). Booth ple, FLIR provides coun- #2014. (flir.com)

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BC_036010_SBDD315P.indd 1 12/18/14 12:40 PM NEWS The Light Touch When Melvin Forbes decided to take the weight out of a rifle, magic happened By David E. Petzal f someone asks you what sets a Forbes rifle apart from other semi-production big-game rifles on the market, you can tell them this: “It’s the design of a guy who spent his first 20 years in the gun business fixing other people’s mistakes.” Melvin Forbes got his start as a country gunsmith in Morgantown, West Virginia, and got to see just about every way in which a gun could break. He also took note of how much sporting rifles weighed, and how much unneeded steel and wood they carried. So when a customer brought in a Remington Model 600 and asked Forbes to put it on a diet, he was ready. I But he wondered, ‘What could you do if you started from scratch? How light could you make a full-size rifle?’ He decided to find out. Forbes gave up his Morgantown and called them Ultra Light Arms Westbrook, Maine, a company that already had gunsmithing business, got a job as a high school (now New Ultra Light Arms, or NULA). experience building automatic weapons for the shop teacher to pay the bills, and set about re- Not only were his guns light, they were armed forces. Titan works to the same aerospace thinking the bolt-action rifle as we knew it in the extremely tough and extremely accurate. Forbes dimensions that Forbes does, and the match early 1980s. He looked at everything, right down designed them to be stress-free. There is nothing worked. The new company, a subsidiary of Titan, to the screws in the scope bases, and enlisted the in a NULA pushing against anything else. He is Forbes Rifle. What they produce by machine help of two friends in the aerospace industry— once sighted in a completed rifle, took the scope in Maine is dimensionally identical to what “the string guy,” an expert with synthetic fibers, out of the rings, took the rings off the receiver, Melvin Forbes makes by hand in West Virginia. and “the glue guy,” a magician with adhesives. took the barreled action out of the stock, took Each company makes its own receivers. Each Between them they created a carbon-reinforced the barrel out of the receiver, then put it all back company makes its own Kevlar stocks. Forbes’ Kevlar/graphite stock that weighs 16 ounces and together again. The reassembled gun shot into barrels still come from Douglas. Titan uses those is so strong that pickup trucks have run over it the same group as before. that are made by E.R. Shaw. Most of the differ- and done no more than scratch the paint. Then So good are NULAs that Forbes’ company has ence lies in available options, and in price. Melvin Forbes designed a minimal-dimension tubular been one of the very few semi-custom gun build- Forbes will build you damn near anything from a receiver, a small-diameter bolt to run in it, and ers to survive from the 1980s, or any other .22 LR to a .416 Rigby, right- or left-hand, paint super-lightweight scope rings. He selected the decade. But a few years ago, Forbes realized that it any color you want, blue it shiny or flat, and Douglas #1 contour barrel as standard, and the he was not getting any younger. He had no one install just about any barrel that takes your fancy Timney as his trigger. The completed rifle, a to take over his company, but he wanted to pro- (if you don’t want a Douglas). His rifles start at .308, weighed 4¾ pounds, which was about 2 vide service for his customers even after he was around $3,500 for the centerfires. pounds less than the lightest rifles you could then no longer working. Forbes Rifles come, for the moment, in .30/06 buy. He produced his new rifles by hand in To do this, he turned to Titan Machine in or .308, right- or left-hand, Parkerized chrome

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moly or all stainless, with Timney triggers (sorry, no Jewells). Available stock colors are green, gray, coyote, and no fewer than 11 camo patterns. Prices run from $1,500 to $1,700. What you get are the same qualities that have kept Melvin Forbes in business: Extreme light weight, top-level accuracy, absolute reliability, and surprisingly light recoil, considering how few ounces you have in your hand. All this is possible because these are not standard-weight guns that were chopped, channeled, hacked, and drilled into being light. The weight was never there in the first place. Is there a downside to Forbes Rifle guns? Depends on your customer. Because they weigh so little, they’re sensitive to how they’re handled, and unskilled or beginning shooters may have an easier time with something that weighs more. For a competent rifleman, however, no problems. At one time or another I’ve owned 13 NULAs, in calibers from .22 LR to .340 Weatherby, and I think the rifles do best in the lighter-kicking rounds. My favorite of all of them is a 6.5 Swede, which has minimal recoil and does not require that you shoot twice at anything. If you’re asked for something less ancient, Forbes Rifle chambers guns in .270, .25/06, .308, .243, and 7mm/08, all light kickers and proven takers of game. They are remarkable rifles, and the end result of a remarkable success story. Melvin Forbes has Melvin Forbes, of New an absolute horror of things that are not built Ultra Light Arms, builds right, so he made his rifles as they should be light and incredibly accu- made. Titan Machine builds weapons that people rate rifles. Recently he stake their lives on, so they do the exact same partnered with Titan thing—but at a price that any serious rifleman Machine to form a new can afford. Booth #16142. (newultralight.com). company, Forbes Rifles. Booth #16143. (forbesrifle.com)

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TRCP and Remington recently announced a PROIS AWARD partnership to help expand hunting access for sportsmen. In their fourth annual award presentation to spotlight women who are passionate about hunting and who demon- strate a commitment to wildlife conservation, Prois selected Christine Cunningham of south-central Alaska for this year’s top honor. Cunningham is dedicated to sharing her enthusiasm for waterfowl and upland hunting with new hunters—especially women and chil- dren—as a volunteer hunter-education instructor and mentor for youth hunts through Safari Club International, Delta Waterfowlers, and the NRA. In her 2012 book, Women Hunting Alaska, she takes a look at the motivations of 17 women who have made hunting a major part of their lifestyle in the state where Cunningham was born and raised. She is also a strong advocate for responsible wildlife management. “When you are hunting animals, you are Working for engaged in that environment and you become responsible for the health and Conservation at SHOT sustainability of those populations,” Cunningham said in her entry materials, t’s not exactly news that all sorts of business is done during the SHOT Show. which were considered by a panel of But some people probably don’t realize that wildlife conservation—and its very judges that included Diana Rupp, Guy important connection to our shooting sports—is actually some of the “business” Eastman, Julie Golob, Craig Boddington, that gets accomplished at each and every show. In fact, the SHOT Show is Ron Spomer, and the previous three among the best places to talk conservation. years’ award recipients. I As the 2014 Prois Award winner, Cunningham will enjoy a five-day, two- “As the SHOT Show con- ad hoc gathering of staffers, that will be celebrated at this species hunt in Namibia with Mogwadiri tinues to expand, I think we’ll the TRCP meetings at the year’s forum is the recently Hunting Safaris. She’ll be fully outfitted see more and more groups SHOT Show now draw a inked partnership between the with the latest gear from Prois Hunting taking advantage of this more influential group of Remington Outdoor Company Apparel, Swarovski Optiks, Bowtech, unequaled concentration of attendees. “The hunting and (Booth #14229) and TRCP to Weatherby, Buck Knives, Icebreaker, and industry members, not to shooting industries have never expand hunting access for other sponsors. She hopes this award mention outdoor media mem- been stronger in America, with sportsmen. Inability to access will provide her a platform for continuing bers, to cover these conserva- NSSF data showing that land, both publicly and pri- to reach out to women about hunting. tion topics closely related to spending by hunters and vately owned, is the number- “I believe women are the future of shooting and hunting,” says shooters had a total impact of one reason cited by sportsmen hunting, and it’s an exciting time to be a Katie McCalip, media rela- more than $110 billion on the for why they stopped hunting. part of this industry,” Cunningham said tions director for the Teddy U.S. economy in 2011,” The new partnership also as she accepted the award on Tuesday. Roosevelt Conservation McCalip says. “This supports focuses on strengthening and “We aren’t just harvesting game; we’re Partnership (TRCP). more than 866,000 jobs. These diversifying sportsmen’s aware- creating communities and taking on the TRCP highlights those top- numbers won’t surprise many ness of issues affecting wildlife things that really matter.” —Kristyn Brady ics at the SHOT Show during in our community, including habitat conservation. the group’s annual Sportsmen’s the TRCP and our partner “TRCP and the Remington Conservation Forum. The groups. TRCP has been Outdoor Company recognize Sportsmen’s Conservation responding to legislative our significant obligation to Forum includes some of the attacks on programs important responsibly manage our natu- top minds in conservation, to hunters and anglers, fish ral resources,” says Remington including CEOs, policy and wildlife, and conservation CEO George Kollitides. “Like experts, and influential mem- in America, in part by citing the TRCP, preserving bers of the media, who meet to data that illustrates the eco- America’s distinctive hunting discuss federal and state poli- nomic value of hunting, fish- grounds and fishing holes for cies affecting sportsmen and ing, and other forms of out- future generations is a top pri- the shooting-sports industry. door recreation.” ority for Remington.” Initially conceived of as an Among the accomplishments —Brian McCombie

Inability to access land, both publicly and privately owned, is the number one Christine Cunningham (right) is the reason why sportmen stop hunting. winner of the 2015 Prois Award.

68 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015 NEWS Sweet Spot Remington’s new autoloading shotgun is priced in the heart of the market By Phil Bourjaily emington’s new V3 semi-auto is more than just a 3-inch version of the 3½-inch Versa Max. It’s a new design aimed at helping Remington reclaim its share of the semi-auto market, now dominated by imports. It’s also a terrific shotgun, as I learned when I had Remington’s new V3 semi- a chance to hunt pheasants and ducks with the V3 last fall. Though lighter and better- auto shotgun uses a shorter handlingR than the Versa Max, I found recoil to be surprisingly mild—even with 3-inch 1,500 fps alloy receiver and a light- duck loads. My test gun functioned perfectly with heavy duck loads, upland loads, target loads, contour barrel to reduce 7 and all but the lightest /8-ounce reloads. The V3 carried easily through the uplands, and it shot weight and improve handling. straight for me at feathers and clays alike. Recoil is surprisingly mild.

The V3 makes use of the same gun. The very short piston stroke of handy. I found it easy to use in the to $150 below SRP. To him, the Versa Port gas system that is the the Versa Port action helps make field when I needed to clear the gun hits a “sweet spot” in the semi- heart of the Versa Max, but it actu- that balance possible. “Not only did chamber to climb down a creek auto market. ally shares no common parts with [the short piston stroke] allow for bank or water my dog. The stock “The 11-87 carved out a very Versa Max. “This is an all-new that more compact gas system,” will come with shims allowing cus- nice niche in the marketplace, and gun,” says Mike Vrooman, senior Vrooman says, “it helped us opti- tomers to tailor the fit of the gun we sell a lot of guns at $650 and shotgun manager. “We didn’t take a mize forend geometry, balance, and through a wide range of drop-and- below,” he says. “Then we have a 3 ½-inch gun and shrink it down.” swing characteristics.” cast adjustments. The alloy receiver lot of guns that are $900 and above, The V3’s shorter alloy receiver and The gun has a number of selling saves weight. Hand it to a customer but we didn’t have anything in that light-contour barrel give it a weight points. The twin action springs are expecting the familiar heft of an $700 to $800 price point.” of around 7¼ pounds. Moreover, I housed in the receiver where they 11-87 and you’ll see a look of sur- Remington will support the V3 noticed right away how much slim- are easy to inspect and clean. Since prise. The V3 weighs a pound less. through a vigorous new ad cam- mer this gun felt in my hands com- there is no action spring tube in the Overall, the V3 consists of six mod- paign. “Our marketing team has pared to the Versa Max. With the stock, Remington will be free to els, with 26- and 28-inch barrels. put together a very nice campaign action springs in the receiver and offer the V3 in a number of stock The best news of all about the for this gun,” Vrooman says. “It’s the gas block underneath the cham- configurations, possibly even includ- V3 is its price. Listing for $895 in going to be centered on a built-in- ber, the V3 concentrates all its ing a folding stock model. The black and $995 in wood or camo, America-by-Americans theme.” weight between the shooter’s hands unique trigger-guard-mounted Vrooman figures real-world street Booth #15427. (800-243- in the manner of a classic double magazine cutoff switch is very pricing will probably be about $50 9700; remington.com)

Ask our Customers

It’s human nature to complain frst and sing praises later. Not so among Del-Ton customers. Our customers give us a nearly perfect score on performance, service, and quality.

Selling Del-Ton rifes gives you the opportunity to sell a quality rife backed by great customer service and a lifetime warranty to the original owner. You’ll have fewer returns, less hassles, greater proftability and happier customers.

Ask your distributor about stocking Del-Ton rifes.

Please stop by Shot Show Both # 30407

BC_035025_SBDD115P.indd 1 11/18/14 2:49 PM SHOT SHOW 2015 NEW PRODUCTS

1. Wildgame 1 Innovations ➤ You get 3 fluid ounces of 100 percent deer urine in a handy squirt pouch. The big valve can be easily turned while you’re wearing gloves, keeping the treasured liquid fresh and uncontaminated. The bag can last most of the season at only four drips per hour. SRP: $14.99. Booth #15527 (225-438-4016; wildgameinnovations.com)

2. Counter Assault ➤ Ride with confidence in bear country with your own bear Mace in a bottle. Fits on any bicycle, ATV, 2 boat, or off-road vehicle. Easy to grab with gloves on and ready to use in seconds. SRP: $59. Booth #20220. (800-695-3394; counterassault.com)

3. Talon Ordnance ➤ Don’t fear the heat, dirt, or powder buildup. Designed for use in extreme temperatures, this lubricant will work in conditions of up to 1,000 degrees F and not break down or gum up. The spray-on cleaner 5 actual lifts powder particles and other blow-by chemicals off the finish, suspending them in liquid and eliminating the need for brushing. SRP: $14.99. Booth #16628. (601- 345-8678; taonordnance.com)

4. SPG ➤ The aerodynamic spoiler keeps the wind from disturbing the windshield wiper and allows for a perfect spot to display camo. Just make sure you 3 don’t confuse them with fallen twigs. SRP: $19.95. Booth #15129. (spgcompany.com)

5. Kenetrek ➤ This first-class mountaineering boot has been built for guides that routinely travel in brutally rugged terrain. The construction includes a stiffer midsole combined with the fully crampon-compatible Vibram Vertige outsole. The Leather uppers are full-grain 3 mm leather with padded leather collars. Waterproof 4 and breathable Windtex membranes and 400 grams of Thinsulate insulation keep you warm and dry no matter what the weather. One of the most supportive and comfortable FOLLOW US boots Kenetrek has built. SRP: ON INSTAGRAM $525. Booth #131. (800 232- @SHOTBUSINESS 6064; kenetrek.com)

70 ■ SHOT BUSINESS DAILY ■ DAY 3, JANUARY 22, 2015