Royal Caribbean Cruises Ltd. Royal
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ROYAL CARIBBEAN CRUISES LTD. Royal Caribbean Cruises Ltd. 2014 Annual Report 2014 ANNUAL REPORT ’14 AR Plotting Our Course TOWARDS THE Double-Double Royal Caribbean Cruises Ltd. is a global vacation company that owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together these six brands operate a combined total of 43 ships. They operate diverse itineraries around the world calling on approximately 480 destinations on all seven continents. The Double-Double program represents the long-term strategic plan of the Company to attain double-digit Return On Invested Capital and a doubling of 2014 year-end Adjusted Earnings by 2017. dollars in thousands, except per share data 2014 2013 2012 Total Revenues $8,073,855 $7,959,894 $7,688,024 Adjusted Net Income1 755,729 539,224 442,873 Adjusted Earnings Per Share (diluted)1 3.39 2.44 2.02 Total Shareholders’ Equity 8,284,359 8,808,265 8,308,749 1For a reconciliation to U.S. GAAP, see Item 7 in our 2014 Form 10-K. Targets for Double-Digit ROIC 2017 Double 2014 Adjusted Earnings PILLAR 2 Maintain PILLAR 1 Cost Consciousness Grow Revenue Yields PILLAR 3 Moderate Capacity Growth Our Message 2014 LETTER FROM THE Chairman and Chief Executive Officer 2014 was an exceptional year for our company. Our stock reached an all-time high; we were welcomed into the S&P 500; and we delivered the most technologically advanced ship in the world, Quantum of the SeasSM. By all accounts, the year was a resounding success. However, what makes it even more extraordinary, is that we accomplished these major milestones while delivering record guest satisfaction, record employee engagement scores and record earnings. One of the things I admire most about the The biggest driver of our success continues to employees at Royal Caribbean is their passion be growing our revenue performance. Rev enue to continue raising the bar. We are not an yields grew by 2.4% in 2014 with no new capac- organization that declares victory when we ity additions. Ticket yields were an important achieve record earnings; we just move the driver of growth with Europe and China deliv- goal line. That is essentially what we did when ering double-digit yield improvement which we announced the Double-Double program. helped offset the highly promotional Caribbean The program’s objectives are to reach double- environment. In addition, Q4 marked the 12th digit Return on Invested Capital (ROIC) and a consecutive quarter of onboard revenue growth, doubling of our 2014 Adjusted EPS by year- with internet packaging, specialty restaurants end 2017. This is the first time in our company’s and beverage packaging fueling earnings in the history that we have publically announced Caribbean and Europe, and retail mainly driving such specific and tangible long-term financial growth in Asia. As we near the end of our objectives. However, we felt the value of provid- upgrading efforts it is gratifying to see our ing all of our employees a clear target justified invest ments in revitalizations drive transforma- the initiative. The reception the program has tional bottom-line results for our legacy vessels. received from our employees has been even Another important driver of improved revenues more constructive than we expected. is our growth in the Asia-Pacific region, spe- The three pillars of the Double-Double program cifically in China. We made an unprecedented have become the lens by which decisions are move when we announced we were sending made throughout the organization. Growing our newest vessel, Quantum of the SeasSM to revenue yields, maintaining a cost conscious cul- Shanghai, and although she does not arrive ture, and moderately growing capacity are the until the middle of 2015, the successful recep- fundamentals that will help us achieve another tion she has received, coupled with the strong year of record returns for our shareholders. 2 Royal Caribbean Cruises Ltd. returns from the ships we have sailing in the currency markets. While the price of oil declined region, gave us the confidence to announce dramatically, it was coupled with the strength- that the third Quantum class vessel, Ovation of ening of the US Dollar. As we entered 2015, the SeasSM, will make her debut in Tianjin in 2016. fuel began to rise modestly and the US Dollar Our capacity in Asia continues to increase, has continued to appreciate. While over time and our investments in the region will continue these two factors have historically had an to expand in order to ensure we maintain our inverse correlation, offsets are not exact and leadership position in the market. short-term movements are inevitable. This will create fluctuations in our earnings, but it does While growing revenue is critical to our success, not change the underlying fundamentals of another of our main focus areas continues to our business. In fact, I have never been more be controlling costs, and it is fair to say that bullish about our future. cost discipline is a part of our DNA. You may recall that in 2013 we beat our budgets across Our brands have never been stronger. 2014 the board, and for 2014 our cost guidance was was a turning point, and 2015 will be another flat to slightly down. We finished the year down important step towards our Double-Double 0.6% which provides further evidence that our goals. We will leverage our innovative and people fully embrace the importance of this differentiated hardware, global footprint, dis- pillar. It is especially gratifying to see this level tinct brands, and exceptional employees to of focus on costs while strategically investing deliver another step-change in earnings for in technology enhancements and in growing our valued shareholders. markets, like China. It is gratifying to get to do work we are passion- We know keeping our capacity growth mod- ate about and to welcome guests onboard the erate is prudent, and our anticipated growth most exciting ships in the world. We could not through 2017 remains unchanged. The deliv- do it without the unwavering support we receive ery of Quantum of the SeasSM in October from our Board of Directors, the wonderful marked the first year, in almost two years, that employees who provide such great vacations our brands took delivery of a new vessel. In and you, our shareholders. We are grateful for April 2015 we took delivery of Quantum’s sister your continued acknowledgement of our prog- ship, Anthem of the SeasSM, which will be fol- ress and the overall strength of our business. lowed by Ovation of the SeasSM and Harmony of the SeasSM in 2016, and no new vessels in 2017. The new vessels not only deliver significantly better revenues, they are also significantly more energy efficient. We expect these new ships to drive considerable demand and to be a RICHARD D. FAIN catalyst to attaining our Double-Double targets. Chairman & Chief Executive Officer In the fourth quarter of 2014 we began to experience extreme volatility in the fuel and Royal Caribbean Cruises Ltd. 3 Financial Highlights Total Revenues $ millions 10000 $8,074 $7,960 $7,688 $7,537 8000 $6,753 $6,533 $6,149 $5,890 6000 $5,230 $4,903 $4,555 $3,784 $3,434 4000 $3,145 $2,866 $2,636 $2,546 $1,939 $1,357 2000 $1,171 $1,184 $1,113 $1,013 $760 $698 $567 $523 0 ’88 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 Adjusted Net Income $ millions 1000 $756 800 $663 $634 $607 $603 $574 $539 600 $516 $475 $445 $443 $384 $351 400 $331 $281 $254 $175 $152 $151 $149 $137 200 $107 $61 $52 $42 $14 $4 0 ’88 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 Shareholders’ Equity $ millions 10000 $8,808 $8,408 $8,309 $8,284 $7,901 $7,490 8000 $6,803 $6,757 $6,092 $5,554 6000 $4,805 $4,263 $4,035 $3,757 $3,616 4000 $3,261 $2,455 $2,019 2000 $1,085 $965 $846 $733 $464 $400 $404 $348 $295 0 ’88 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 4 Royal Caribbean Cruises Ltd. The Six Who Sail THESE BRANDS OPERATE A COMBINED TOTAL OF 43 Ships Globally ROYAL CARIBBEAN INTERNATIONAL. The Royal Celebrity Cruises’ iconic “X” is the mark of modern Caribbean International® brand delivered a vaca- luxury, with its cool contemporary design and tion to nearly 3.7 million guests in 2014 from more warm inviting spaces, dining experiences where than 140 countries. Royal Caribbean International the design of the restaurant is as important as the is the world’s largest global cruise brand operating food, and intuitive service that only Celebrity can across 6 continents. Over the last 45 years, Royal provide. This all comes together to provide an Caribbean International has elevated the bar time unmatchable vacation experience for our guests’ and time again, redefining what a cruise vacation precious vacation time. Celebrity Cruises’ 10 ships can be; allowing all of our guests to relax and offer modern luxury vacations visiting all seven recharge, while at the same time discovering one- continents of the world. of-a-kind adventures onboard and ashore. We have a long list of first-at-seas including rock- climbing walls, FlowRider® surf simulators, zip- lining, ice-skating, simulated skydiving, and even robotic bartenders.