REPORT TV TARGET TOTALE INDIVIDUI 4+ Marzo 2013 Ascoltatori medi (in ‘000)

totale giorno PRIME TIME

29.023 28.659 28.377 30.000 30.000 27.253 25.000 25.000 20.000 20.000 11.675 15.000 10.536 11.282 10.863 15.000 10.000 10.000 5.000 5.000 0 0 2010 2011 2012 2013 2010 2011 2012 2013

PENETRAZIONE % DELLA TELEVISIONE PER TARGET (fatto 100 il totale target) TOTALE GIORNO PRIME TIME TARGET 2010 2011 2012 2013 TARGET 2010 2011 2012 2013 Bambini 4-14 11,15% 10,91% 10,23% 11,02% Bambini 4-14 33,03% 32,37% 31,28% 32,34% Giovani 15-34 11,13% 12,13% 11,59% 12,03% Giovani 15-34 28,51% 30,91% 29,67% 30,17% Target commerciale 15-64 16,07% 17,27% 16,52% 17,52% Target commerciale 15-64 42,24% 44,57% 43,84% 44,73% R.A. 22,73% 24,36% 23,14% 24,79% R.A. 56,06% 58,88% 57,52% 58,69% COMPOSIZIONE % DELL’ASCOLTO TELEVISIVO PER TARGET (fatto 100 il totale ascolto) TOTALE GIORNO PRIME TIME TARGET 2010 2011 2012 2013 TARGET 2010 2011 2012 2013 Bambini 4-14 6,67% 6,12% 6,00% 6,04% Bambini 4-14 7,65% 7,17% 7,05% 7,14% Giovani 15-34 15,37% 15,48% 15,15% 14,37% Giovani 15-34 15,24% 15,54% 14,83% 14,46% Target commerciale 15-64 61,60% 62,14% 62,02% 61,21% Target commerciale 15-64 62,76% 63,31% 63,07% 62,86% R.A. 52,43% 53,29% 53,14% 53,52% R.A. 49,95% 50,63% 50,48% 50,91%

Fonte - Elaborazione UPA su dati Auditel

REPORT TV

TARGET 4-14 Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore

TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% 63.070 9,24% 61.227 9,11% 51.924 8,19% 58.457 8,50% Rai 1 256.069 12,67% 238.216 11,94% 219.716 11,33% 258.775 12,82% 39.083 5,73% 41.023 6,10% 32.011 5,05% 27.213 3,96% Rai 2 112.645 5,57% 132.158 6,63% 105.020 5,41% 106.940 5,30% 20.878 3,06% 20.050 2,98% 15.684 2,47% 16.871 2,45% Rai 3 73.594 3,64% 79.982 4,01% 66.975 3,45% 73.484 3,64% Rai generaliste 123.031 18,03% 122.299 18,19% 99.619 15,71% 102.542 14,91% Rai generaliste 442.308 21,88% 450.355 22,58% 391.710 20,20% 439.199 21,76% Rai a completamento 39.683 5,81% 41.601 6,19% 44.597 7,03% 70.192 10,21% Rai a completamento 87.051 4,31% 83.151 4,17% 96.820 4,99% 160.796 7,97% TOTALE RAI 162.714 23,84% 163.900 24,38% 144.216 22,75% 172.734 25,12% TOTALE RAI 529.359 26,19% 533.506 26,75% 488.531 25,19% 599.996 29,73% 110.216 16,15% 96.659 14,38% 79.731 12,58% 83.254 12,11% Canale 5 455.607 22,54% 394.505 19,78% 327.830 16,90% 334.607 16,58% 129.153 18,92% 103.097 15,34% 87.130 13,74% 60.546 8,80% Italia 1 325.226 16,09% 317.018 15,90% 241.546 12,45% 182.174 9,03% 22.590 3,31% 19.193 2,85% 14.604 2,30% 12.917 1,88% Rete 4 90.146 4,46% 75.366 3,78% 59.566 3,07% 42.282 2,09% generaliste 261.959 38,38% 218.949 32,57% 181.465 28,62% 156.716 22,79% Mediaset generaliste 870.979 43,09% 786.890 39,46% 628.943 32,43% 559.063 27,70% Mediaset a completamento 50.104 7,34% 61.821 9,20% 84.163 13,27% 86.504 12,58% Mediaset a completamento 146.125 7,23% 148.699 7,46% 245.086 12,64% 210.159 10,41% TOTALE MEDIASET 312.063 45,72% 280.769 41,76% 265.628 41,90% 243.220 35,37% TOTALE MEDIASET 1.017.104 50,32% 935.589 46,91% 874.029 45,06% 769.222 38,11% LA 7 4.441 0,65% 7.463 1,11% 7.568 1,19% 8.038 1,17% LA 7 16.217 0,80% 27.490 1,38% 26.114 1,35% 38.254 1,90% TOTALE SKY 21.110 3,09% 23.678 3,52% 35.648 5,62% 36.420 5,30% TOTALE SKY 86.943 4,30% 89.110 4,47% 146.298 7,54% 123.272 6,11% TOTALE FOX 9.320 1,37% 8.756 1,30% 7.962 1,26% 11.653 1,69% TOTALE FOX 25.495 1,26% 25.630 1,29% 25.885 1,33% 32.202 1,60% TOTALE DISCOVERY 2.896 0,42% 7.647 1,14% 14.479 2,28% 27.083 3,94% TOTALE DISCOVERY 5.918 0,29% 18.825 0,94% 34.122 1,76% 59.203 2,93% TOTALE SWITCHOVER MEDIA 26.901 3,94% 49.570 7,37% 43.050 6,79% 42.800 6,22% TOTALE SWITCHOVER MEDIA 38.100 1,88% 100.708 5,05% 96.570 4,98% 95.983 4,76% TOTALE DISNEY 47.239 6,92% 35.784 5,32% 27.150 4,28% 28.093 4,09% TOTALE DISNEY 100.489 4,97% 67.376 3,38% 50.103 2,58% 54.547 2,70% TOTALE MTV-VIACOM 19.954 2,92% 16.000 2,38% 19.162 3,02% 19.865 2,89% TOTALE MTV-VIACOM 29.832 1,48% 27.656 1,39% 35.127 1,81% 36.222 1,79% TOTALE DE AGOSTINI 2.558 0,37% 4.166 0,62% 4.477 0,71% 36.165 5,26% TOTALE DE AGOSTINI 4.771 0,24% 6.936 0,35% 4.794 0,25% 68.085 3,37% ALTRI 73.341 10,75% 74.562 11,09% 64.680 10,20% 61.559 8,95% ALTRI 167.015 8,26% 161.564 8,10% 158.053 8,15% 141.409 7,01% Totale TV 682.538 100,00% 672.295 100,00% 634.019 100,00% 687.630 100,00% Totale TV 2.021.243 100,00% 1.994.392 100,00% 1.939.625 100,00% 2.018.395 100,00% Share % per editore

totale giorno PRIME TIME 2012 2013 2012 2013 10,20 8,95 8,15 7,01 3,37 0,71 25,12 1,81 22,75 5,26 1,79 3,02 2,58 25,19 2,70 29,73 2,89 4,98 4,28 4,76 4,09 1,76 6,79 1,33 2,93

7,54 1,60 6,22 2,28 6,11 1,26 3,94 1,35

5,62 1,69 1,90

1,19 5,30 1,17 35,37 41,90 45,06 38,11 Rai Mediaset Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini Altri

Fonte - Elaborazione UPA su dati Auditel REPORT TV i TARGET 4-14 Marzo 2013 Ascoltatori medi (in ‘000) e share % dei 15 canali più visti Ascoltatori medi in ‘000 Share %

totale giorno PRIME TIME

90.000 14,0% 400.000 18,0%

16,0% 80.000 12,0% 350.000

70.000 14,0% 10,0% 300.000 12,0% 60.000 8,0% 250.000 10,0% 50.000 8,0% 6,0% 200.000 40.000 6,0% 150.000 30.000 4,0% 4,0% 100.000 20.000 2,0% 2,0%

1,5% 10.000 1,5% 50.000

1,0% 1,0% 5.000 25.000 0,5% 0,5%

0 0,0% 0 0,0% Canale 5 Italia 1 Rai 1 Rai Yoyo Boing Super! Rai 2 K 2 Frisbee Rai 3 Real Time Rete 4 Dmax Canale 5 Rai 1 Italia 1 Rai 2 Rai Yoyo Boing Rai 3 Super! Frisbee Rete 4 K2 La 7 Cartoonito Rai Gulp Mediaset Share % per canale

totale giorno PRIME TIME 2012 2013 2012 2013

Canale 5 Italia 1 Rai1 Rai Yoyo Canale 5 Rai 1 Italia 1 Rai 2 2013: 12,11% 2013: 8,80% 2013: 8,50% 2013: 5,80% 2013: 16,58% 2013: 12,82% 2013: 9,03% 2013: 5,30% 2012: 12,58% 2012: 13,74% 2012: 8,19% 2012: 3,13% 2012: 16,90% 2012: 11,33% 2012: 12,45% 2012: 5,41% Boing Super! Rai 2 Cartoonito Rai Yoyo Boing Rai 3 Super! 2013: 5,42% 2013: 4,51% 2013: 3,96% 2013: 3,58% 2013: 4,31% 2013: 4,17% 2013: 3,64% 2013: 3,08% 2012: 6,49% 2012: n.r. 2012: 5,05% 2012: 3,48% 2012: 1,89% 2012: 5,90% 2012: 3,45% 2012: n.r. K2 Rai Gulp Frisbee Rai 3 Frisbee Rete 4 K2 La 7 2013: 3,24% 2013: 2,60% 2013: 2,49% 2013: 2,45% 2013: 2,31% 2013: 2,09% 2013: 2,03% 2013: 1,90% 2012: 3,82% 2012: 1,96% 2012: 2,85% 2012: 2,47% 2012: 2,17% 2012: 3,07% 2012: 2,76% 2012: 1,35% Real Time Rete 4 Dmax Altri Cartoonito Italia 2 Mediaset Rai Gulp Altri 2013: 1,93% 2013: 1,88% 2013: 1,50% 2013: 31,23% 2013: 1,80% 2013: 1,70% 2013: 1,55% 2013: 27,69% 2012: 1,21% 2012: 2,30% 2012: 0,56% 2012: 32,17% 2012: 2,24% 2012: 0,98% 2012: 0,98% 2012: 29,12%

Fonte - Elaborazione UPA su dati Auditel

REPORT TV

TARGET 15-34 Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore

TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% Rai 1 176.075 11,17% 190.827 11,22% 162.446 10,16% 184.958 11,30% Rai 1 556.948 13,80% 550.728 12,71% 516.998 12,63% 588.852 14,35% Rai 2 120.927 7,67% 113.793 6,69% 97.487 6,10% 78.599 4,80% Rai 2 325.054 8,05% 348.999 8,06% 271.874 6,64% 232.607 5,67% Rai 3 73.640 4,67% 89.550 5,27% 66.997 4,19% 68.954 4,21% Rai 3 247.271 6,13% 324.866 7,50% 256.311 6,26% 253.075 6,17% Rai generaliste 370.642 23,52% 394.169 23,18% 326.931 20,45% 332.511 20,32% Rai generaliste 1.129.273 27,98% 1.224.593 28,27% 1.045.183 25,53% 1.074.534 26,18% Rai a completamento 43.386 2,75% 73.798 4,34% 76.946 4,81% 89.881 5,49% Rai a completamento 76.145 1,89% 138.770 3,20% 157.935 3,86% 170.816 4,16% TOTALE RAI 414.029 26,27% 467.967 27,52% 403.876 25,27% 422.392 25,81% TOTALE RAI 1.205.418 29,86% 1.363.363 31,48% 1.203.118 29,39% 1.245.350 30,34% Canale 5 406.770 25,81% 369.048 21,70% 310.635 19,43% 302.271 18,47% Canale 5 1.092.905 27,08% 1.011.489 23,35% 876.588 21,42% 827.555 20,16% Italia 1 246.125 15,62% 247.802 14,57% 229.823 14,38% 201.043 12,28% Italia 1 522.134 12,94% 562.728 12,99% 496.912 12,14% 463.551 11,29% Rete 4 82.363 5,23% 80.099 4,71% 67.452 4,22% 51.314 3,14% Rete 4 222.543 5,51% 223.796 5,17% 189.470 4,63% 142.705 3,48% Mediaset generaliste 735.258 46,66% 696.948 40,99% 607.911 38,03% 554.628 33,89% Mediaset generaliste 1.837.582 45,52% 1.798.013 41,51% 1.562.970 38,18% 1.433.811 34,93% Mediaset a completamento 48.999 3,11% 106.816 6,28% 113.409 7,09% 123.879 7,57% Mediaset a completamento 178.042 4,41% 252.881 5,84% 301.320 7,36% 324.886 7,92% TOTALE MEDIASET 784.257 49,77% 803.763 47,27% 721.320 45,12% 678.507 41,45% TOTALE MEDIASET 2.015.624 49,94% 2.050.895 47,35% 1.864.290 45,55% 1.758.697 42,85% LA 7 25.817 1,64% 34.696 2,04% 32.867 2,06% 42.282 2,58% LA 7 61.129 1,51% 100.804 2,33% 84.771 2,07% 143.833 3,50% TOTALE SKY 65.225 4,14% 85.269 5,01% 97.455 6,10% 91.560 5,59% TOTALE SKY 195.015 4,83% 254.732 5,88% 302.836 7,40% 244.952 5,97% TOTALE FOX 43.885 2,78% 42.276 2,49% 53.660 3,36% 50.388 3,08% TOTALE FOX 98.826 2,45% 89.668 2,07% 129.887 3,17% 115.346 2,81% TOTALE DISCOVERY 8.640 0,55% 28.714 1,69% 55.436 3,47% 87.498 5,35% TOTALE DISCOVERY 12.812 0,32% 46.292 1,07% 78.005 1,91% 124.508 3,03% TOTALE SWITCHOVER MEDIA 7.782 0,49% 17.305 1,02% 9.715 0,61% 22.641 1,38% TOTALE SWITCHOVER MEDIA 13.363 0,33% 25.021 0,58% 15.076 0,37% 27.522 0,67% TOTALE DISNEY 16.266 1,03% 15.573 0,92% 9.536 0,60% 10.568 0,65% TOTALE DISNEY 23.744 0,59% 16.596 0,38% 11.937 0,29% 13.721 0,33% TOTALE MTV-VIACOM 9.987 0,63% 8.399 0,49% 9.609 0,60% 37.098 2,27% TOTALE MTV-VIACOM 13.542 0,34% 12.454 0,29% 16.129 0,39% 73.842 1,80% TOTALE DE AGOSTINI 1.419 0,09% 5.870 0,35% 8.068 0,50% 10.881 0,66% TOTALE DE AGOSTINI 1.844 0,05% 7.560 0,17% 4.120 0,10% 14.284 0,35% ALTRI 198.527 12,60% 190.579 11,21% 196.962 12,32% 182.921 11,18% ALTRI 395.177 9,79% 364.005 8,40% 383.112 9,36% 342.379 8,34% Totale TV 1.575.832 100,00% 1.700.412 100,00% 1.598.506 100,00% 1.636.736 100,00% Totale TV 4.036.495 100,00% 4.331.389 100,00% 4.093.281 100,00% 4.104.435 100,00% Share % per editore

totale giorno PRIME TIME 2012 2013 2012 2013 12,32 11,18 9,36 8,34 1,80 25,81 25,27 2,27 1,91 29,39 3,03 30,34 3,17 3,47 1,38 2,81

3,36 5,35 7,40 5,97 6,10 3,08 2,07 3,50

2,06 5,59

2,58

45,12 41,45 45,55 42,85

Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini Altri

Fonte - Elaborazione UPA su dati Auditel REPORT TV TARGET 15-34 Marzo 2013 Ascoltatori medi (in ‘000) e share % dei 15 canali più visti Ascoltatori medi in ‘000 Share %

totale giorno PRIME TIME

350.000 19,5% 900.000 22,0%

17,0% 800.000 19,5% 300.000 17,0% 14,5% 700.000 250.000 600.000 14,5% 12,0% 12,0% 200.000 500.000 9,5% 400.000 9,5% 150.000 7,0% 300.000 7,0%

4,5% 4,5% 100.000 200.000 2,0% 100.000 2,0% 50.000 1,5% 50.000 1,5%

1,0% 25.000 1,0% 25.000 0,5% 0,5%

0 0,0% 0 0,0% Canale 5 Italia 1 Rai 1 Rai 2 Rai 3 Rete 4 Real Time La 7 Dmax La 5 Rai Yoyo Mtv Mediaset Italia 2 Iris Canale 5 Rai 1 Italia 1 Rai 3 Rai 2 La 7 Rete 4 Italia 2 La 5 Real Time Premium Iris Mtv Dmax Sky Extra Mediaset Mediaset Calcio HD Sport 1 Share % per canale

totale giorno PRIME TIME 2012 2013 2012 2013

Canale 5 Italia 1 Rai 1 Rai 2 Canale 5 Rai 1 Italia 1 Rai 3 2013: 18,47% 2013: 12,28% 2013: 11,30% 2013: 4,80% 2013: 20,16% 2013: 14,35% 2013: 11,29% 2013: 6,17% 2012: 19,43% 2012: 14,38% 2012: 10,16% 2012: 6,10% 2012: 21,42% 2012: 12,63% 2012: 12,14% 2012: 6,26% Rai 3 Rete 4 Real Time La 7 Rai 2 La 7 Rete 4 Italia 2 Mediaset 2013: 4,21% 2013: 3,14% 2013: 2,71% 2013: 2,58% 2013: 5,67% 2013: 3,50% 2013: 3,48% 2013: 1,59% 2012: 4,19% 2012: 4,22% 2012: 2,05% 2012: 2,06% 2012: 6,64% 2012: 2,07% 2012: 4,63% 2012: 0,73% Dmax La 5 Rai Yoyo Mtv La 5 Real Time Premium Calcio HD Iris 2013: 2,00% 2013: 1,69% 2013: 1,58% 2013: 1,36% 2013: 1,48% 2013: 1,41% 2013: 1,38% 2013: 1,26% 2012: 0,76% 2012: 1,41% 2012: 0,90% 2012: n.r. 2012: 1,32% 2012: 1,01% 2012: 2,01% 2012: 0,98% Italia 2 Mediaset Iris Altri Mtv Dmax 1 Altri 2013: 1,26% 2013: 1,19% 2013: 1,09% 2013: 30,34% 2013: 1,22% 2013: 1,18% 2013: 1,02% 2013: 24,84% 2012: 1,21% 2012: 0,59% 2012: 0,93% 2012: 31,61% 2012: n.r. 2012: 0,49% 2012: 1,62% 2012: 26,05%

Fonte - Elaborazione UPA su dati Auditel

REPORT TV TARGET 15-64 Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore

TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% Rai 1 1.027.200 16,26% 1.069.873 15,67% 943.507 14,40% 1.044.447 14,97% Rai 1 2.900.008 17,47% 2.808.716 15,94% 2.623.647 15,09% 2.894.532 16,26% Rai 2 624.886 9,89% 585.661 8,58% 522.399 7,98% 466.719 6,69% Rai 2 1.740.840 10,49% 1.841.540 10,45% 1.537.794 8,84% 1.393.469 7,83% Rai 3 463.359 7,33% 530.377 7,77% 447.590 6,83% 484.743 6,95% Rai 3 1.378.148 8,30% 1.609.650 9,14% 1.467.182 8,44% 1.460.156 8,20% Rai generaliste 2.115.446 33,48% 2.185.911 32,01% 1.913.496 29,21% 1.995.908 28,61% Rai generaliste 6.018.995 36,25% 6.259.905 35,53% 5.628.623 32,37% 5.748.157 32,28% Rai a completamento 189.129 2,99% 321.827 4,71% 356.074 5,44% 424.170 6,08% Rai a completamento 359.386 2,16% 619.057 3,51% 758.123 4,36% 830.145 4,66% TOTALE RAI 2.304.575 36,47% 2.507.738 36,72% 2.269.569 34,65% 2.420.078 34,69% TOTALE RAI 6.378.381 38,42% 6.878.962 39,04% 6.386.746 36,73% 6.578.302 36,94% Canale 5 1.413.365 22,37% 1.346.894 19,72% 1.224.680 18,70% 1.229.318 17,62% Canale 5 3.788.955 22,82% 3.609.009 20,48% 3.342.706 19,23% 3.210.798 18,03% Italia 1 687.875 10,89% 687.702 10,07% 626.496 9,56% 593.077 8,50% Italia 1 1.727.673 10,41% 1.727.148 9,80% 1.656.021 9,52% 1.578.509 8,86% Rete 4 430.207 6,81% 400.582 5,87% 362.757 5,54% 308.550 4,42% Rete 4 1.108.653 6,68% 1.043.662 5,92% 951.842 5,47% 794.111 4,46% Mediaset generaliste 2.531.447 40,06% 2.435.178 35,66% 2.213.933 33,80% 2.130.945 30,55% Mediaset generaliste 6.625.280 39,90% 6.379.819 36,21% 5.950.570 34,23% 5.583.418 31,36% Mediaset a completamento 137.204 2,17% 331.768 4,86% 375.698 5,74% 397.586 5,70% Mediaset a completamento 494.220 2,98% 861.489 4,89% 1.050.924 6,04% 1.031.869 5,79% TOTALE MEDIASET 2.668.651 42,24% 2.766.946 40,52% 2.589.631 39,54% 2.528.531 36,24% TOTALE MEDIASET 7.119.500 42,88% 7.241.308 41,10% 7.001.494 40,27% 6.615.287 37,15% LA 7 166.907 2,64% 206.328 3,02% 191.010 2,92% 273.838 3,93% LA 7 354.151 2,13% 530.806 3,01% 509.520 2,93% 933.810 5,24% TOTALE SKY 231.260 3,66% 308.836 4,52% 361.328 5,52% 355.429 5,09% TOTALE SKY 792.815 4,78% 953.939 5,41% 1.178.431 6,78% 995.877 5,59% TOTALE FOX 139.261 2,20% 139.814 2,05% 159.257 2,43% 155.467 2,23% TOTALE FOX 318.388 1,92% 326.976 1,86% 406.335 2,34% 403.169 2,26% TOTALE DISCOVERY 29.500 0,47% 92.279 1,35% 151.483 2,31% 250.212 3,59% TOTALE DISCOVERY 46.538 0,28% 156.293 0,89% 231.735 1,33% 412.901 2,32% TOTALE SWITCHOVER MEDIA 24.156 0,38% 49.936 0,73% 38.129 0,58% 125.378 1,80% TOTALE SWITCHOVER MEDIA 37.175 0,22% 70.299 0,40% 61.032 0,35% 195.239 1,10% TOTALE DISNEY 46.799 0,74% 37.206 0,54% 24.179 0,37% 27.825 0,40% TOTALE DISNEY 88.136 0,53% 54.440 0,31% 38.627 0,22% 43.885 0,25% TOTALE MTV-VIACOM 30.544 0,48% 25.885 0,38% 28.586 0,44% 88.205 1,26% TOTALE MTV-VIACOM 43.358 0,26% 41.489 0,24% 45.219 0,26% 178.654 1,00% TOTALE DE AGOSTINI 3.283 0,05% 14.793 0,22% 15.963 0,24% 35.912 0,51% TOTALE DE AGOSTINI 4.652 0,03% 19.648 0,11% 12.297 0,07% 50.418 0,28% ALTRI 673.443 10,66% 678.904 9,94% 720.888 11,01% 715.500 10,26% ALTRI 1.419.705 8,55% 1.344.049 7,63% 1.515.063 8,71% 1.398.792 7,86% Totale TV 6.318.380 100,00% 6.828.666 100,00% 6.550.023 100,00% 6.976.377 100,00% Totale TV 16.602.799 100,00% 17.618.208 100,00% 17.386.500 100,00% 17.806.333 100,00% Share % per editore

totale giorno PRIME TIME 2012 2013 2012 2013 11,01 10,26 8,71 1,0 7,86 34,69 1,33 1,10 34,65 1,26 36,73 2,34 2,32 36,94 2,31 1,80 2,26 2,43 3,59 6,78 5,59 2,23 5,52 2,93 5,09 5,24 2,92

3,93

39,54 36,24 40,27 37,15

Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini Altri

Fonte - Elaborazione UPA su dati Auditel REPORT TV TARGET 15-64 Marzo 2013 Ascoltatori medi (in ‘000) e share % dei 15 canali più visti Ascoltatori medi in ‘000 Share %

totale giorno PRIME TIME

1.300.000 18,0% 3.500.000 20,0%

1.200.000 16,0% 3.000.000 17,0% 1.100.000 14,0% 1.000.000 2.500.000 14,0% 900.000 12,0%

800.000 10,0% 2.000.000 11,0% 700.000 8,0% 1.500.000 600.000 8,0% 500.000 6,0% 1.000.000 5,0% 400.000 4,0% 300.000 500.000 2,0% 2,0% 200.000 100.000 1,5% 1,5%

75.000 1,0% 250.000 1,0% 50.000 0,5% 0,5% 25.000 0 0,0% 0 0,0% Canale 5 Rai 1 Italia 1 Rai 3 Rai 2 Rete 4 La 7 Real Time Dmax Iris Rai Yoyo La 5 Rai Canale 5 Rai 1 Italia 1 Rai 3 Rai 2 La 7 Rete 4 Iris Premium Real Time Rai 4 Sky La 5 Dmax Calcio HD Sport 1 Premium Share % per canale

totale giorno PRIME TIME 2012 2013 2012 2013

Canale 5 Rai 1 Italia 1 Rai 3 Canale 5 Rai 1 Italia 1 Rai 3 2013: 17,62% 2013: 14,97% 2013: 8,50% 2013: 6,95% 2013: 18,03% 2013: 16,26% 2013: 8,86% 2013: 8,20% 2012: 18,70% 2012: 14,40% 2012: 9,56% 2012: 6,83% 2012: 19,23% 2012: 15,09% 2012: 9,52% 2012: 8,44% Rai 2 Rete 4 La 7 Real Time Rai 2 La 7 Rete 4 Iris 2013: 6,69% 2013: 4,42% 2013: 3,93% 2013: 1,79% 2013: 7,83% 2013: 5,24% 2013: 4,46% 2013: 1,29% 2012: 7,98% 2012: 5,54% 2012: 2,92% 2012: 1,33% 2012: 8,84% 2012: 2,93% 2012: 5,47% 2012: 1,05% Dmax Iris Rai Yoyo La 5 Premium Calcio HD Real Time Rai 4 Sky Sport 1 2013: 1,34% 2013: 1,30% 2013: 1,21% 2013: 1,07% 2013: 1,13% 2013: 1,09% 2013: 1,03% 2013: 1,03% 2012: 0,48% 2012: 1,09% 2012: 0,66% 2012: 1,03% 2012: 1,69% 2012: 0,70% 2012: 1,24% 2012: 1,46% Rai 4 Rai Premium Rai Movie Altri La 5 Dmax Rai Premium Altri 2013: 1,02% 2013: 0,98% 2013: 0,95% 2013: 27,26% 2013: 0,97% 2013: 0,92% 2013: 0,90% 2013: 22,76% 2012: 1,36% 2012: 1,05% 2012: 0,87% 2012: 26,20% 2012: 0,94% 2012: 0,31% 2012: 0,93% 2012: 22,16%

Fonte - Elaborazione UPA su dati Auditel

REPORT TV TARGET R.A. Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore

TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% Rai 1 1.312.550 23,78% 1.375.902 22,92% 1.276.174 22,14% 1.395.063 22,35% Rai 1 3.349.352 24,60% 3.265.773 22,51% 3.052.042 21,31% 3.307.973 22,39% Rai 2 578.720 10,49% 554.184 9,23% 490.591 8,51% 464.863 7,45% Rai 2 1.461.406 10,74% 1.541.474 10,62% 1.317.987 9,20% 1.249.318 8,46% Rai 3 489.222 8,87% 577.117 9,61% 510.594 8,86% 579.931 9,29% Rai 3 1.377.821 10,12% 1.554.845 10,72% 1.497.809 10,46% 1.539.434 10,42% Rai generaliste 2.380.492 43,14% 2.507.203 41,77% 2.277.358 39,51% 2.439.857 39,09% Rai generaliste 6.188.580 45,46% 6.362.092 43,85% 5.867.839 40,96% 6.096.725 41,26% Rai a completamento 140.920 2,55% 245.233 4,09% 283.016 4,91% 348.712 5,59% Rai a completamento 255.786 1,88% 442.447 3,05% 585.200 4,09% 661.802 4,48% TOTALE RAI 2.521.412 45,69% 2.752.436 45,85% 2.560.375 44,42% 2.788.569 44,68% TOTALE RAI 6.444.366 47,34% 6.804.539 46,90% 6.453.039 45,05% 6.758.527 45,74% Canale 5 1.181.140 21,40% 1.137.055 18,94% 1.032.696 17,92% 1.018.903 16,32% Canale 5 2.684.624 19,72% 2.608.150 17,98% 2.447.886 17,09% 2.201.974 14,90% Italia 1 385.945 6,99% 380.700 6,34% 347.696 6,03% 332.957 5,33% Italia 1 1.014.924 7,46% 984.010 6,78% 991.134 6,92% 905.881 6,13% Rete 4 450.342 8,16% 451.041 7,51% 419.539 7,28% 376.075 6,03% Rete 4 1.094.364 8,04% 1.113.682 7,68% 1.039.821 7,26% 917.356 6,21% Mediaset generaliste 2.017.428 36,56% 1.968.796 32,80% 1.799.931 31,23% 1.727.935 27,68% Mediaset generaliste 4.793.912 35,22% 4.705.842 32,43% 4.478.842 31,27% 4.025.211 27,24% Mediaset a completamento 74.814 1,36% 208.115 3,47% 240.140 4,17% 256.464 4,11% Mediaset a completamento 252.149 1,85% 541.337 3,73% 619.719 4,33% 611.792 4,14% TOTALE MEDIASET 2.092.242 37,91% 2.176.911 36,26% 2.040.071 35,40% 1.984.399 31,79% TOTALE MEDIASET 5.046.060 37,07% 5.247.180 36,17% 5.098.561 35,59% 4.637.002 31,38% LA 7 168.581 3,05% 219.550 3,66% 204.098 3,54% 310.745 4,98% LA 7 382.113 2,81% 601.301 4,14% 579.296 4,04% 1.001.731 6,78% TOTALE SKY 115.864 2,10% 157.483 2,62% 177.707 3,08% 176.930 2,83% TOTALE SKY 391.021 2,87% 469.275 3,23% 578.816 4,04% 492.082 3,33% TOTALE FOX 83.790 1,52% 80.181 1,34% 88.350 1,53% 84.366 1,35% TOTALE FOX 188.813 1,39% 196.490 1,35% 230.272 1,61% 222.615 1,51% TOTALE DISCOVERY 15.283 0,28% 57.871 0,96% 83.158 1,44% 135.182 2,17% TOTALE DISCOVERY 24.195 0,18% 97.229 0,67% 126.307 0,88% 228.610 1,55% TOTALE SWITCHOVER MEDIA 14.108 0,26% 31.312 0,52% 26.831 0,47% 103.323 1,66% TOTALE SWITCHOVER MEDIA 20.147 0,15% 38.594 0,27% 37.046 0,26% 166.217 1,13% TOTALE DISNEY 24.243 0,44% 19.275 0,32% 12.722 0,22% 17.009 0,27% TOTALE DISNEY 46.451 0,34% 29.237 0,20% 17.643 0,12% 23.364 0,16% TOTALE MTV-VIACOM 18.360 0,33% 13.988 0,23% 16.146 0,28% 47.497 0,76% TOTALE MTV-VIACOM 23.288 0,17% 21.745 0,15% 23.270 0,16% 96.792 0,66% TOTALE DE AGOSTINI 2.024 0,04% 8.362 0,14% 8.408 0,15% 22.176 0,36% TOTALE DE AGOSTINI 2.434 0,02% 10.639 0,07% 6.364 0,04% 26.273 0,18% ALTRI 462.565 8,38% 485.634 8,09% 545.698 9,47% 571.622 9,16% ALTRI 1.043.936 7,67% 992.429 6,84% 1.173.690 8,19% 1.121.560 7,59% Totale TV 5.518.471 100,00% 6.003.000 100,00% 5.763.564 100,00% 6.241.819 100,00% Totale TV 13.612.826 100,00% 14.508.657 100,00% 14.324.303 100,00% 14.774.772 100,00% Share % per editore

totale giorno PRIME TIME 2012 2013 2012 2013 9,47 9,16 8,19 7,59 1,13 1,66 1,61 1,55 1,44 1,51 44,42 44,68 4,04 45,05 2,17 45,74 1,53 3,33 1,35 3,08 2,83 4,04 3,54 6,78 4,98

31,38 31,79 35,59 35,40 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini Altri

Fonte - Elaborazione UPA su dati Auditel REPORT TV TARGET R.A. Marzo 2013 Ascoltatori medi (in ‘000) e share % dei 15 canali più visti

Share %

totale giorno PRIME TIME

1.500.000 24,5% 4.000.000 24,5% 22,0 22,0% 1.300.000 3.500.000 19,5% 19,5% 3.000.000 1.100.000 17,0% 17,0%

14,5% 2.500.000 14,5% 900.000 12,0% 12,0% 2.000.000 700.000 9,5% 9,5% 1.500.000 7,0% 7,0% 500.000 4,5% 1.000.000 4,5% 300.000 2,0% 2,0% 500.000 100.000 1,5% 1,5%

1,0% 250.000 1,0% 50.000 0,5% 0,5%

0 0,0% 0 0,0% Rai 1 Canale 5 Rai 3 Rai 2 Rete 4 Italia 1 La 7 Real Time Rai Iris TV 2000 Rai Yoyo Giallo Rai News La 5 Rai 1 Canale 5 Rai 3 Rai 2 La 7 Rete 4 Italia 1 Rai Iris Rai 4 Real Time La 5 Rai Movie Premium Giallo Premium Premium Calcio HD Share % per canale

totale giorno PRIME TIME 2012 2013 2012 2013

Rai 1 Canale 5 Rai 3 Rai 2 Rai 1 Canale 5 Rai 3 Rai 2 2013: 22,35% 2013: 16,32% 2013: 9,29% 2013: 7,45% 2013: 22,39% 2013: 14,90% 2013: 10,42% 2013: 8,46% 2012: 22,14% 2012: 17,92% 2012: 8,86% 2012: 8,51% 2012: 21,31% 2012: 17,09% 2012: 10,46% 2012: 9,20% Rete 4 Italia 1 La 7 Real Time La 7 Rete 4 Italia 1 Rai Premium 2013: 6,03% 2013: 5,33% 2013: 4,98% 2013: 1,31% 2013: 6,78% 2013: 6,21% 2013: 6,13% 2013: 1,18% 2012: 7,28% 2012: 6,03% 2012: 3,54% 2012: 0,95% 2012: 4,04% 2012: 7,26% 2012: 6,92% 2012: 1,09% Rai Premium Iris Tv 2000 Rai Yoyo Iris Rai 4 Real Time La 5 2013: 1,16% 2013: 1,12% 2013: 1,03% 2013: 0,96% 2013: 1,16% 2013: 0,92% 2013: 0,92% 2013: 0,81% 2012: 1,16% 2012: 0,99% 2012: 0,43% 2012: 0,55% 2012: 1,00% 2012: 1,01% 2012: 0,56% 2012: 0,85% Giallo Rai News La 5 Altri Rai Movie Premium Calcio HD Giallo Altri 2013: 0,91% 2013: 0,84% 2013: 0,80% 2013: 20,12% 2013: 0,80% 2013: 0,67% 2013: 0,62% 2013: 17,63% 2012: n.r 2012: 0,60% 2012: 0,82% 2012: 20,22% 2012: 0,76% 2012: 0,90% 2012: n.r. 2012: 17,55%

Fonte - Elaborazione UPA su dati Auditel