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REPORT TV TARGET TOTALE INDIVIDUI 4+ Marzo 2013 Ascoltatori Medi (In ‘000)

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REPORT TV TARGET TOTALE INDIVIDUI 4+ Marzo 2013 Ascoltatori Medi (In ‘000) REPORT TV TARGET TOTALE INDIVIDUI 4+ Marzo 2013 Ascoltatori medi (in ‘000) totale GIORNO PRIME TIME 29.023 28.659 28.377 30.000 30.000 27.253 25.000 25.000 20.000 20.000 11.675 15.000 10.536 11.282 10.863 15.000 10.000 10.000 5.000 5.000 0 0 2010 2011 2012 2013 2010 2011 2012 2013 PENETRAZIONE % DELLA TELEVISIONE PER TARGET (fatto 100 il totale target) TOTALE GIORNO PRIME TIME TARGET 2010 2011 2012 2013 TARGET 2010 2011 2012 2013 Bambini 4-14 11,15% 10,91% 10,23% 11,02% Bambini 4-14 33,03% 32,37% 31,28% 32,34% Giovani 15-34 11,13% 12,13% 11,59% 12,03% Giovani 15-34 28,51% 30,91% 29,67% 30,17% Target commerciale 15-64 16,07% 17,27% 16,52% 17,52% Target commerciale 15-64 42,24% 44,57% 43,84% 44,73% R.A. 22,73% 24,36% 23,14% 24,79% R.A. 56,06% 58,88% 57,52% 58,69% COMPOSIZIONE % DELL’ASCOLTO TELEVISIVO PER TARGET (fatto 100 il totale ascolto) TOTALE GIORNO PRIME TIME TARGET 2010 2011 2012 2013 TARGET 2010 2011 2012 2013 Bambini 4-14 6,67% 6,12% 6,00% 6,04% Bambini 4-14 7,65% 7,17% 7,05% 7,14% Giovani 15-34 15,37% 15,48% 15,15% 14,37% Giovani 15-34 15,24% 15,54% 14,83% 14,46% Target commerciale 15-64 61,60% 62,14% 62,02% 61,21% Target commerciale 15-64 62,76% 63,31% 63,07% 62,86% R.A. 52,43% 53,29% 53,14% 53,52% R.A. 49,95% 50,63% 50,48% 50,91% Fonte - Elaborazione UPA su dati Auditel REPORT TV TARGET 4-14 Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% Rai 1 63.070 9,24% 61.227 9,11% 51.924 8,19% 58.457 8,50% Rai 1 256.069 12,67% 238.216 11,94% 219.716 11,33% 258.775 12,82% Rai 2 39.083 5,73% 41.023 6,10% 32.011 5,05% 27.213 3,96% Rai 2 112.645 5,57% 132.158 6,63% 105.020 5,41% 106.940 5,30% Rai 3 20.878 3,06% 20.050 2,98% 15.684 2,47% 16.871 2,45% Rai 3 73.594 3,64% 79.982 4,01% 66.975 3,45% 73.484 3,64% Rai generaliste 123.031 18,03% 122.299 18,19% 99.619 15,71% 102.542 14,91% Rai generaliste 442.308 21,88% 450.355 22,58% 391.710 20,20% 439.199 21,76% Rai a completamento 39.683 5,81% 41.601 6,19% 44.597 7,03% 70.192 10,21% Rai a completamento 87.051 4,31% 83.151 4,17% 96.820 4,99% 160.796 7,97% TOTALE RAI 162.714 23,84% 163.900 24,38% 144.216 22,75% 172.734 25,12% TOTALE RAI 529.359 26,19% 533.506 26,75% 488.531 25,19% 599.996 29,73% Canale 5 110.216 16,15% 96.659 14,38% 79.731 12,58% 83.254 12,11% Canale 5 455.607 22,54% 394.505 19,78% 327.830 16,90% 334.607 16,58% Italia 1 129.153 18,92% 103.097 15,34% 87.130 13,74% 60.546 8,80% Italia 1 325.226 16,09% 317.018 15,90% 241.546 12,45% 182.174 9,03% Rete 4 22.590 3,31% 19.193 2,85% 14.604 2,30% 12.917 1,88% Rete 4 90.146 4,46% 75.366 3,78% 59.566 3,07% 42.282 2,09% Mediaset generaliste 261.959 38,38% 218.949 32,57% 181.465 28,62% 156.716 22,79% Mediaset generaliste 870.979 43,09% 786.890 39,46% 628.943 32,43% 559.063 27,70% Mediaset a completamento 50.104 7,34% 61.821 9,20% 84.163 13,27% 86.504 12,58% Mediaset a completamento 146.125 7,23% 148.699 7,46% 245.086 12,64% 210.159 10,41% TOTALE MEDIASET 312.063 45,72% 280.769 41,76% 265.628 41,90% 243.220 35,37% TOTALE MEDIASET 1.017.104 50,32% 935.589 46,91% 874.029 45,06% 769.222 38,11% LA 7 4.441 0,65% 7.463 1,11% 7.568 1,19% 8.038 1,17% LA 7 16.217 0,80% 27.490 1,38% 26.114 1,35% 38.254 1,90% TOTALE SKY 21.110 3,09% 23.678 3,52% 35.648 5,62% 36.420 5,30% TOTALE SKY 86.943 4,30% 89.110 4,47% 146.298 7,54% 123.272 6,11% TOTALE FOX 9.320 1,37% 8.756 1,30% 7.962 1,26% 11.653 1,69% TOTALE FOX 25.495 1,26% 25.630 1,29% 25.885 1,33% 32.202 1,60% TOTALE DISCOVERY 2.896 0,42% 7.647 1,14% 14.479 2,28% 27.083 3,94% TOTALE DISCOVERY 5.918 0,29% 18.825 0,94% 34.122 1,76% 59.203 2,93% TOTALE SWITCHOVER MEDIA 26.901 3,94% 49.570 7,37% 43.050 6,79% 42.800 6,22% TOTALE SWITCHOVER MEDIA 38.100 1,88% 100.708 5,05% 96.570 4,98% 95.983 4,76% TOTALE DISNEY 47.239 6,92% 35.784 5,32% 27.150 4,28% 28.093 4,09% TOTALE DISNEY 100.489 4,97% 67.376 3,38% 50.103 2,58% 54.547 2,70% TOTALE MTV-VIACOM 19.954 2,92% 16.000 2,38% 19.162 3,02% 19.865 2,89% TOTALE MTV-VIACOM 29.832 1,48% 27.656 1,39% 35.127 1,81% 36.222 1,79% TOTALE DE AGOSTINI 2.558 0,37% 4.166 0,62% 4.477 0,71% 36.165 5,26% TOTALE DE AGOSTINI 4.771 0,24% 6.936 0,35% 4.794 0,25% 68.085 3,37% ALTRI 73.341 10,75% 74.562 11,09% 64.680 10,20% 61.559 8,95% ALTRI 167.015 8,26% 161.564 8,10% 158.053 8,15% 141.409 7,01% Totale TV 682.538 100,00% 672.295 100,00% 634.019 100,00% 687.630 100,00% Totale TV 2.021.243 100,00% 1.994.392 100,00% 1.939.625 100,00% 2.018.395 100,00% Share % per editore totale GIORNO PRIME TIME 2012 2013 2012 2013 10,20 8,95 8,15 7,01 3,37 0,71 25,12 1,81 22,75 5,26 1,79 3,02 2,58 25,19 2,70 29,73 2,89 4,98 4,28 4,76 4,09 1,76 6,79 1,33 2,93 7,54 1,60 6,22 2,28 6,11 1,26 3,94 1,35 5,62 1,69 1,90 1,19 5,30 1,17 35,37 41,90 45,06 38,11 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini Altri Fonte - Elaborazione UPA su dati Auditel REPORT TV i TARGET 4-14 Marzo 2013 Ascoltatori medi (in ‘000) e share % dei 15 canali più visti Ascoltatori medi in ‘000 Share % totale GIORNO PRIME TIME 90.000 14,0% 400.000 18,0% 16,0% 80.000 12,0% 350.000 70.000 14,0% 10,0% 300.000 12,0% 60.000 8,0% 250.000 10,0% 50.000 8,0% 6,0% 200.000 40.000 6,0% 150.000 30.000 4,0% 4,0% 100.000 20.000 2,0% 2,0% 1,5% 10.000 1,5% 50.000 1,0% 1,0% 5.000 25.000 0,5% 0,5% 0 0,0% 0 0,0% Canale 5 Italia 1 Rai 1 Rai Yoyo Boing Super! Rai 2 Cartoonito K 2 Rai Gulp Frisbee Rai 3 Real Time Rete 4 Dmax Canale 5 Rai 1 Italia 1 Rai 2 Rai Yoyo Boing Rai 3 Super! Frisbee Rete 4 K2 La 7 Cartoonito Italia 2 Rai Gulp Mediaset Share % per canale totale GIORNO PRIME TIME 2012 2013 2012 2013 Canale 5 Italia 1 Rai1 Rai Yoyo Canale 5 Rai 1 Italia 1 Rai 2 2013: 12,11% 2013: 8,80% 2013: 8,50% 2013: 5,80% 2013: 16,58% 2013: 12,82% 2013: 9,03% 2013: 5,30% 2012: 12,58% 2012: 13,74% 2012: 8,19% 2012: 3,13% 2012: 16,90% 2012: 11,33% 2012: 12,45% 2012: 5,41% Boing Super! Rai 2 Cartoonito Rai Yoyo Boing Rai 3 Super! 2013: 5,42% 2013: 4,51% 2013: 3,96% 2013: 3,58% 2013: 4,31% 2013: 4,17% 2013: 3,64% 2013: 3,08% 2012: 6,49% 2012: n.r. 2012: 5,05% 2012: 3,48% 2012: 1,89% 2012: 5,90% 2012: 3,45% 2012: n.r. K2 Rai Gulp Frisbee Rai 3 Frisbee Rete 4 K2 La 7 2013: 3,24% 2013: 2,60% 2013: 2,49% 2013: 2,45% 2013: 2,31% 2013: 2,09% 2013: 2,03% 2013: 1,90% 2012: 3,82% 2012: 1,96% 2012: 2,85% 2012: 2,47% 2012: 2,17% 2012: 3,07% 2012: 2,76% 2012: 1,35% Real Time Rete 4 Dmax Altri Cartoonito Italia 2 Mediaset Rai Gulp Altri 2013: 1,93% 2013: 1,88% 2013: 1,50% 2013: 31,23% 2013: 1,80% 2013: 1,70% 2013: 1,55% 2013: 27,69% 2012: 1,21% 2012: 2,30% 2012: 0,56% 2012: 32,17% 2012: 2,24% 2012: 0,98% 2012: 0,98% 2012: 29,12% Fonte - Elaborazione UPA su dati Auditel REPORT TV TARGET 15-34 Marzo 2013 Ascoltatori medi (in ‘000) e share % per editore TOTALE GIORNO PRIME TIME CANALI TV 2010 2011 2012 2013 CANALI TV 2010 2011 2012 2013 AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% AMR SHR% Rai 1 176.075 11,17% 190.827 11,22% 162.446 10,16% 184.958 11,30% Rai 1 556.948 13,80% 550.728 12,71% 516.998 12,63% 588.852 14,35% Rai 2 120.927 7,67% 113.793 6,69% 97.487 6,10% 78.599 4,80% Rai 2 325.054 8,05% 348.999 8,06% 271.874 6,64% 232.607 5,67% Rai 3 73.640 4,67% 89.550 5,27% 66.997 4,19% 68.954 4,21% Rai 3 247.271 6,13% 324.866 7,50% 256.311 6,26% 253.075 6,17% Rai generaliste 370.642 23,52% 394.169 23,18% 326.931 20,45% 332.511 20,32% Rai generaliste 1.129.273 27,98% 1.224.593 28,27% 1.045.183 25,53% 1.074.534 26,18% Rai a completamento 43.386 2,75% 73.798 4,34% 76.946 4,81% 89.881 5,49% Rai a completamento 76.145 1,89% 138.770 3,20% 157.935 3,86% 170.816 4,16% TOTALE RAI 414.029 26,27% 467.967 27,52% 403.876 25,27% 422.392 25,81% TOTALE RAI 1.205.418 29,86% 1.363.363 31,48% 1.203.118 29,39% 1.245.350 30,34% Canale 5 406.770 25,81% 369.048 21,70% 310.635 19,43% 302.271 18,47% Canale 5 1.092.905 27,08% 1.011.489 23,35% 876.588 21,42% 827.555 20,16% Italia 1 246.125 15,62% 247.802 14,57% 229.823 14,38% 201.043 12,28% Italia 1 522.134 12,94% 562.728 12,99% 496.912 12,14% 463.551 11,29% Rete 4 82.363 5,23% 80.099 4,71% 67.452 4,22% 51.314 3,14% Rete 4 222.543 5,51% 223.796 5,17% 189.470 4,63% 142.705 3,48% Mediaset generaliste 735.258 46,66% 696.948 40,99% 607.911 38,03% 554.628 33,89% Mediaset generaliste 1.837.582 45,52% 1.798.013 41,51% 1.562.970 38,18% 1.433.811 34,93% Mediaset a completamento 48.999 3,11% 106.816 6,28% 113.409 7,09% 123.879 7,57% Mediaset a completamento 178.042 4,41% 252.881 5,84% 301.320 7,36% 324.886 7,92% TOTALE MEDIASET 784.257 49,77% 803.763 47,27% 721.320 45,12% 678.507 41,45% TOTALE MEDIASET 2.015.624 49,94% 2.050.895 47,35% 1.864.290 45,55% 1.758.697 42,85% LA 7 25.817 1,64% 34.696 2,04% 32.867 2,06% 42.282 2,58% LA 7 61.129 1,51% 100.804 2,33% 84.771 2,07% 143.833 3,50% TOTALE SKY 65.225 4,14% 85.269 5,01% 97.455 6,10% 91.560 5,59% TOTALE SKY 195.015 4,83% 254.732 5,88% 302.836 7,40% 244.952 5,97% TOTALE FOX 43.885 2,78% 42.276 2,49% 53.660 3,36% 50.388 3,08% TOTALE FOX 98.826 2,45% 89.668 2,07% 129.887 3,17% 115.346 2,81% TOTALE DISCOVERY 8.640 0,55% 28.714 1,69% 55.436 3,47% 87.498 5,35% TOTALE DISCOVERY 12.812 0,32% 46.292 1,07% 78.005 1,91% 124.508 3,03% TOTALE SWITCHOVER MEDIA 7.782 0,49% 17.305 1,02% 9.715 0,61% 22.641 1,38% TOTALE SWITCHOVER MEDIA 13.363 0,33% 25.021 0,58% 15.076 0,37% 27.522 0,67% TOTALE DISNEY 16.266 1,03% 15.573 0,92% 9.536 0,60% 10.568 0,65% TOTALE DISNEY 23.744 0,59% 16.596 0,38% 11.937 0,29% 13.721 0,33% TOTALE MTV-VIACOM 9.987 0,63% 8.399 0,49% 9.609 0,60% 37.098 2,27% TOTALE MTV-VIACOM 13.542 0,34% 12.454
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