Page 1 50 Tips 4 Page Design All Rights Reserved © Pattyann.Net 50 Tips 4 Page Design

Written & Designed By Patty Ann

All Rights Reserved No part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the publisher.

Your Purchase Supports

Thank YOU!

▪ Here is What You'll Learn . . .

▪ Gain QUICK, EASY & BASIC Page design knowledge.

▪ No Nonsense Guide for Right Now Help for Page Layouts. w ▪ Understand Type Terminology, Font Families, Sizes, and their Appropriate Application. ▪ How to Apply Proper Spacing for Pagee Margins, Line Leading, and Type. i ▪ All About Applying Color and Design Elements to Formats.

▪ Learn an Easy Way for Creatingv Template Formatting and Guidelines when Creating a Page Layout.

▪ See the Difference betweene Book and Internet Templates and Formatting.

▪ These Page Designr Tips are 4 Books, Power Points, Websites, and All Page Formats.

Let's Start with Page Margins

Choosing T*y*p*e Styles w Type Styles * Families * Fonts w e Speaking of Type Sizes e i Type Rules i W h i t e S p a c e v Elements of Design v e Simplify Page Designe with Templates r r

P P Page 4 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net 6. The rule of thirds says if you divide your page into thirds either vertically or horizontally you can achieve optical alignment that is pleasing to the eye. There are always rules to provide guidelines, but do what looks and feels right for your design.

7. Our eyes want to default to what is “easy on the eyes”. Using program defaults is a good starting point. w e i v e Easy onr the Eye Cover Design?

The Basics: Basically speaking YOU need to know the basics before w designing basically w GREAT pages~! e Serif vs. Sans Serife i i 8. Serif type is typically known as more formal and therefore will be found in textbooks and v documentations. The majorityv say a serif type styles are easier on the eyes when reading a lot of words and paragraphs, but you decide. Serif type has the 'tails' just like you are reading now. Most of this e book is done in Serif, eTimes New Roman, Size 14. r 9. Sans Serif rtype is known as a modern style of type. Sans, meaning without, --the letters have no tails just like this sentence. Due to the 'block' nature of Sans Serif type

10. Mixing serif and sans serif type styles can be done—cautiously. Meaning when assigning type keep it simple. For instance all titles could be assigned sans serif type and all preceding w paragraphs could be in serif. w Riddle: How many serif type fonts are listed below? Arimo e Candara e Consolas i Dotum i Latha v Answer: All words are in Sans vSerif Type fonts. e e r r

P P Page 7 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net w w e e i i v Speaking of Typev Sizes~ What Size to Use e Whene & Where 14. Size 12 is a standard size for reading, r however to increaser readability use size 14.

P P Page 8 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net 15. Titles can be in size 14 through 18. Remember increasing the size accentuates the title, but also adding bold to the title makes it appear larger. So choose to do one, or the other, or both! 16. Play with title sizes and fonts. You will find something that works well if you think: Is this type readable in all formats? Because type content is used across many platforms such as for print, in websites, for e books, or PDFs, using a common typeface is practical. w

17. Actual size of type is measured from the highest ascender such as in the cap of thee letter T to the lowest descender tail as in the iletter y. v e r

P Page 9 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net 18. Sizes vary depending on the type family. While one font may appear correct for size 14, another font may appear too small. Here is an example:

JasmineUPC – this is in size 14

Aharoni – this is also in size 14 w Verdana – also in size 14 w e Another Cool Type Designe i EXAMPLE i v v e e r r

P P Page 10 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net Elements of Design 28. What goes on a page? We've learned a page is composed of: Type fonts and their sizes + Line spacing. So what else can be included?

Pictures This includes j pegs, drawings, animation, and any w visual component that takes up space. w e e i i v v e Diagrams e r r

P P Page 11 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net w w 41. Creating templates for books or the internet saves a lot of time. Prepackaged templates can be e most helpful and efficient. Plus most templatese can i be customized to suit individual needs.i v v e e 42. Make a template for your page layout r BEFORE you beginr your work. Why? Because you will know:

P P Page 12 50 TiPs 4 Page Design All Rights Reserved © PattyAnn.net 45. Tip #45 is hidden in the content. Did you catch a number out of place? Tip number 45 is to illustrate the importance of proofreading and editing your content. Sometimes it is best to hire a real editor proof your work. Our brains get tired of looking at our own projects and cannot see mistakes after a time.

46. Did you miss a number? 29 it was left out to test you! Again, this was to stress proofreading isw a very important part of the finished product.

47. When designing your page theme, first and foremost have FUN! e i v e 48. 49. 50.r There is a bunch of tips not numbered along the way so let's just call it an even 50 tips for the sake of bending a rule!

For Other Great e Graphic Arts Books r Visit PattyAnn.net