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Escape to the Islands with the Unique Taste of Hawaiian™ Kettle Style Potato Chips and Snack Rings

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Escape to the Islands with the Unique Taste of Hawaiian™ Kettle Style Potato Chips and Snack Rings FOR IMMEDIATE RELEASE Media Contact: Elena Magg/Lee Makofsky Bender Hammerling Group 973.744.0707 [email protected]/ [email protected] Escape To The Islands With The Unique Taste of Hawaiian™ Kettle Style Potato Chips and Snack Rings Available for National Distribution This Spring MOUNTAIN LAKES, NJ (SprinG 2011)—The makers of Hawaiian™ Kettle Style Potato Chips announce that their superior line of potato chips and snack rings will be available for national distribution beginning this spring. The line offers four exotic, unique and delicious flavors including Original, Luau BBQ, Sweet Maui Onion and Wasabi. Hawaiian™ Kettle Style Potato Chips, which have a loyal following on the West Coast, bring something unique to the supermarket. With the Hawaiian tagline, “Lolo ‘Ono,” which translates to “Crazy Delicious,” Hawaiian™ Kettle Style Potato Chips use the traditional Polynesian recipe that originated the Hawaiian™ Kettle Style Potato Chip. Hawaiian™ Kettle Style Potato Chips and Snack Rings are recognized not only for superior taste and quality, but also for the artistic, colorful, tropical artwork that appears on all packaging. “We are delighted to bring a taste of the islands to the rest of the country to expand people’s taste horizons,” says Terri Barberi, Brand Development Manager in the Specialty Foods Division of Pinnacle Foods Corp., marketers of the Hawaiian™ brand. “The distinctive flavor profiles, crunchy texture and unique packaging all combine to offer consumers a product that is above comparison, and we know they’ll love it.” The full product line includes: Hawaiian™ Kettle Style Potato Chips OriGinal­ To capture the freshness and authenticity of the islands, this chip is slow cooked in the old Hawaiian tradition in a select blend of oils for a crispy, crunchy potato chip, finished with the just perfect pinch of salt to enhance the natural potato flavor. Sweet Maui Onion­ Crispy, golden chips cooked to perfection, then seasoned with just the right amount of Sweet Maui onion flavor. Luau BBQ­ Although the front of the bag boasts Sweet and Spicy, consumers say it’s sweet and sassy and full of detectable flavor. Try putting these chips inside your next burger for a yummy twist. Wasabi­ Discover a new world of flavor when you try these unique tasting chips which combine the zest of wasabi root with a kick of horseradish and thick sliced potato chips to create this ultimate island delight. Hawaiian™ Snack RinGs Sweet Maui Onion RinGs­ The delicious taste you love from the Sweet Maui Onion chips is now available in a zesty ring snack. These light and crispy rings are cooked to golden perfection and seasoned with just the right amount of Sweet Maui Onion flavor. Luau Barbeque RinGs‐ Light as a breeze in your hand but packing a rushing wave of flavor, it's the crispy Hawaiian Luau BBQ ring snack! This snack has the sweet and zesty BBQ punch of our famous Hawaiian Kettle Chips on a light, curling ring. Hawaiian™ Kettle Style Potato Chips are available in a range of sizes including 2 oz. bags, 8 oz. bags (SRP $2.99‐$3.49), 16 oz. Bags and 32 oz. bags Hawaiian™ Snack RinGs are available in 4 oz. bags (SRP$2.99‐$3.49). Hawaiian™ Kettle Style Potato Chips and Snack Rings are distributed by Tim’s Cascade Snacks® and Snyder of Berlin®. For more information on Hawaiian™ Kettle Style Potato Chips and Snack Rings, log onto www.hawaiianbrandsnacks.com. All media inquiries should be directed to Elena Magg or Lee Makofsky at 973.744.0707, [email protected], or [email protected]. For retail information, contact Terri Barberi at [email protected]. About Hawaiian™ Kettle Style Potato Chips Discover a new world of Flavor Destinations when you crunch into Hawaiian™ Kettle Style Potato Chips. The crispy, golden chips are cooked to perfection, then salted just enough to enhance the natural potato flavor. Using the traditional Polynesian recipe that originated the Hawaiian™ Kettle Style Potato Chip, only the finest ingredients are used to create a chip that captures the freshness and authenticity of the islands. Open a bag of Hawaiian Style Potato Chips, and let yourself be swept away to a tropical paradise of blue skies and warm, sandy beaches. For more information visit www.hawaiianbrandsnacks.com. About Pinnacle Foods Group LLC Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high‐quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry‐Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com. .
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