Providing New Perspectives Business Location Innsbruck Business Environment Innsbruck: Surrounding Areas City and Surrounding Areas of Innsbruck of Innsbruck
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PROVIDING NEW PERSPECTIVES BUSINESS LOCATION INNSBRUCK BUSINESS ENVIRONMENT INNSBRUCK: SURROUNDING AREAS CITY AND SURROUNDING AREAS OF INNSBRUCK OF INNSBRUCK CITY OF INNSBRUCK Kufstein Reutte Kitzbühel Schwaz Imst Landeck TYROL Lienz Prague 550 km Munich 165 km Salzburg 180 km Vienna 475 km Zurich 285 km INNSBRUCK KEY DATA AND CLIMATE DATA Sea level city 575 m Milan 400 km Sea level Patscherkofel (south) 2.246 m Sea level Hafelekar (north) 2.334 m Average annual temperature 8,6° Cent. Venice 390 km Average annual sunshine 1.826 hours > OVERVIEW Average rainfall 905 mm INNSBRUCK FORMS A BRIDGE Rome 765 km source: www.innsbruck.at Innsbruck, the capital city of the Tyrol, has always had a central role to play in Europe. At the beginning of the 16th century, Emperor Maximilian I. made the city at the centre of the north-south and east-west axis his residence and by doing so created the conditions for a thriving economic and cultural life. Tradespeople appreciated the ideal location of Innsbruck and used Brenner as the lowest Alpine pass. Connections to important transport routes established the basis for Innsbruck’s rise as a centre of business, trade, conventions and tourism. The historical names of the city, »Oenipons« and »Anspruggen« make it clear that bridges are a part of the past and future of the Tyrolean capital. The city’s people and business owners knew how to use the favourable topographical and scenic conditions to their advantage and make Innsbruck a flourishing centre. Milestones such as the opening of the university, the connection to the railroad, and the opening of the airport have supported this development. The identity of the city is strongly influenced by cultural understanding. Today, Innsbruck is an international meeting place and has laid claim to a leading role in the field of early music. KEY DATA City of Surrounding Business Tyrol Innsbruck areas of environment Innsbruck Innsbruck Area in km2 105 1.990 2.095 12.647 Settlement area in km2 36 269 305 1.544 Population 2001 113.392* 154.940 268.332 673.504 Population density per km2 1.081 78 128 53 Jobs 2001 7.964 7.674 15.638 39.792 Employees 2001 78.186 55.438 133.624 295.390 Employees per jobs 9,82 7,22 8,54 7,42 source: Statistics Austria/population census 2001 * Residents with primary residence in the respec- tive region; resident population (primary and secondary residence) is approx. 135,000 people VIEW FROM THE NORTHERN CHAIN TO INNSBRUCK. INNSBRUCK ESTABLISHED AS LEADING TOURISM, SPORT AND ECNONOMIC REGION IN THE ALPS – THOSE WHO LIVE AND/OR WORK HERE CAN CONSIDER THEMSELVES LUCKY. THE CITY AND SURROUNDING REGIONS ARE IN A DYNAMIC DEVELOPMENT PROCESS. EMPLOYEES (ABOVE) AND STRUCTURE OF EMPLOYERS (BELOW) 20.930 ACCORDING TO BUSINESS SEGMENTS 2004 19.940 8.434 9.459 The Business Location of Innsbruck Surrounding areas of Innsbruck 15.162 City of Innsbruck 11.687 source: Austrian Chamber of Commerce Tyrol 12.496 9.672 9.001 10.481 5.140 1.912 5.757 > BUSINESS 7.089 4.995 462 5.295 CLEAR PROFILE FOR ECONOMIC SUCCESS 997 4.532 3.998 3.475 information banks & transport tourism & industry craft trade & consulting insurances & traffic trade 20 90 233 45 231 888 1.217 788 83 531 235 65 173 466 1368 764 626 1.037 1.514 2.156 2.254 To steer Innsbruck’s economic development, those responsible from politics and business set several economic goals years ago, which have been pursued with determination ever since. The main priority lies in maintaining and creating of qualified jobs. This goal is achieved through internationalisation and efforts to strengthen the dynamics of the growth region. Both the structure of small and medium-sized businesses as well as the position as a centre for services should be maintained. The education and research capacities of the city, in particular the university, should be used increasingly to the advantage of economic-related research. Innsbruck is interested in intensifying co-operation with nearby towns and, in so doing, create momentum. The city and its business people have been using the advantages of the geographically advantageous location between the strong economic regions of southern Germany and northern Italy for as long as can be remembered. IN INNSBRUCK THE CITY’S PROFILE IS ALWAYS IN VIEW – THE NORTHERN CHAIN AS SEEN FROM THE CITY HALL. Since 2002, the Tyrolean capital has been the location of the Permanent Secre- tariat of the Alpine Convention, which is committed to the protection and sustai- nable development of the Alpine region. > BUSINESS WITH FULL COMMITMENT 55 % European Union TO BUSINESS A tightly woven network of consulting and funding organisations – from the City of Innsbruck, the Chamber of Commerce, the Zukunftsstiftung (»Foundation for the Future«), the Industrial Federation to the Chamber of Labour – provides the ideal starting conditions for new businesses. The Republic of Austria and the State of Tyrol provide financial support, bonuses, grants and subsidies as well as support in processes related to public authorities, which are conducted in a concentrated and therefore time-saving manner. The Tyrolean Foundation for the Future is the central contact point for new businesses and has as a service organisation of the state the task of convincing entrepreneurs of the advantages of the location, supporting business develop- ment, intensifying knowledge and technology transfer, and encouraging on-going education and training. In particular, those business which have a significant impact on the creation of value, employment and growth are supported. 18 % Northern America The business-friendliness and the ideal conditions have created a climate in which businesses and their employees feel good. World market leaders such as numerous small and medium-sized companies value the stable social conditions, the low rate of strikes, the tax advantages and, last but not least, the fascinating ambience of the Tyrolean Alps, which gives wings to creativity. 16 % Rest of Europe THOSE WHO COME TO INNSBRUCK RECEIVE COMPETENT SUPPORT. CONSULTING AND FINANCIAL SUPPORT 9% Asia INSTITUTIONS LIKE HERE AT CITY HALL PROVIDE ASSISTANCE FROM THE BEGINNING. 3% Rest of the world EXPORT STRUCTURE OF THE TYROLEAN ECONOMY 2004 source: Statistics Austria analysis: State of Tyrol 2,4 M. OVERNIGHT STAYS (ROUNDED) Burgenland BY STATE IN AUSTRIA 2004 5,8 M. * More than one-third of all 117 million overnight Lower Austria stays Austria-wide were in the Tyrol. source: Statistics Austria 6,5 M. Upper Austria 7,9 M. > BUSINESS Vorarlberg 8,4 M. INNSBRUCK IS A CENTER OF TOURISM Vienna 9,5 M. Styria 12,9 M. Carinthia 22,2 M. Salzburg 41,5 M. Tyrol* Tyrol is – in terms of population – one of the most tourism-intensive regions in the world. Innsbruck Tourism, with its 25 member towns is one of the largest tourism organisations in Austria, with 2.1 million overnight stays in 2005. In addition, approximately 4 million day visitors came to the city. Tyrol’s tourism with its dynamic regions together with the capital city of Innsbruck as the centre are responsible for an above-average sports and leisure activities infrastructure. In Innsbruck numerous trade fair events as well as congresses contribute significantly to the success. How ideally the Congress Center is positioned inter- nationally can be seen in the awards it received in the last five years: in 2001 the Congress Center received the internationally renowned »Apex Award«, in 2005 second place, in 2000 third place. The Tyrolean meeting and event centre is, after Vienna, the second largest in Austria. INNSBRUCK’S CONGRESS CENTER IS ONE OF THE BEST EVENT AND CONGRESS CENTRES IN EUROPE. THE HAFELAKAR IS ONLY A VIEW AWAY FROM THE CONGRESS CENTER! THE GOTHIC OLD TOWN AND THE »GOLDEN ROOF«, THE SYMBOL OF INNSBRUCK. ON THE AVERAGE, 11,0000 GUESTS VISIT THE PERFECTLY PRESERVED SIGHTS OF THE FORMER IMPERIAL RESIDENCE CITY, THE SMALL CAFES AND BUSINESSES. > EDUCATION INNSBRUCK – THE BRIDGE OF KNOWLEDGE THE LEOPOLD-FRANZENS UNIVERSITY (LEFT) WITH THE UNIVERSITY LIBRARY (RIGHT) HAS A LONG TRADITION AND IS, WITH ITS 24,000 STUDENTS AT SEVEN FACULTIES AND 121 INSTITUTES AS WELL AS ITS STAFF OF SOME 2,500, ONE OF THE BIGGEST EMPLOYERS IN THE CITY AND A DRIVING FORCE FOR THE REGION’S SOCIAL AND CULTURAL LIFE TODAY. The founding of the Leopold-Franzens University Innsbruck goes back to the year of 1669. The medical university has been independent since 2002. In total, approximately 24,000 students are currently studying at the two universities. As Austria’s third largest university town, Innsbruck has relationships with institutes throughout the world. The results flow directly into research and business. The positive environment was crucial in the past for the awarding of the Nobel Prize to four researchers at the University of Innsbruck. Tyrol plays a leading role in many fields, such as quantum physics and medicine. The basis for this are the excellent educational opportunities Innsbruck offers, at a level that is beyond the Austrian average. HIGHER EDUCATION COMPARISON THE UMIT, THE PRIVATE UNIVERSITY FOR MEDICAL SCIENCE, TOTAL NUMBER OD STUDENTS 2005 MEDICAL INFORMATION SYSTEMS AND TECHNOLOGY IN HALL IN TIROL. source: universities Leopold-Franzens University 19.000 University of Medicine Innsbruck 3.700 MCI – Management Center Innsbruck 1.400 UMIT (private University for medical science, medical Information systems und Technology) 600 > EDUCATION ENDLESS POSSIBILITIES The higher education institution, Management Center Innsbruck (MCI), and the private University for Medical Science, Medical Information Systems and Tech- nology (UMIT) in nearby Hall in Tirol are two education institutions which reflect Innsbruck’s high standards. At MCI students are taught be experts in the fields of business, social sciences and consulting according to international standards.