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Public Relations Office Activities Report, Public January – March 2013

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Public Relations Office Activities Report, Public January – March 2013 Committee: Policy and Resources Date: 2 May 2013 Subject: Public Relations Office Activities Report, Public January – March 2013 Report of: Director of Public Relations For Information Summary This report updates Members on Public Relations Office activities since the report submitted to your Committee in January 2013. Activities in this report relate to the Communications Strategy 2012- 2015 and Public Relations Office Business Plan 2012- 2015 and covers the period January to March 2013. Recommendations The Committee is recommended to receive this report on Public Relations Office activities during the period January to March 2013. 1.0 INTRODUCTION 1.1 This report highlights the activities undertaken by the Public Relations Office, in the period January - March 2013 in support of the organisation’s medium-term communications objectives, as detailed in the Communications Strategy and the Public Relations Office Business Plan respectively, and new or enhanced areas of work not necessarily covered by the Strategy/Plan. 1.2 Work on new/social media During this quarter, the Public Relations Office has begun to pilot a project around videos, each about two minutes long, which mainly feature front-line staff. The project is to build up in-house video skills and experience, open a number of ‘windows’ on the work of the City of London Corporation, and grow our understanding of new media platforms. Twenty mini-videos have been produced so far and they can be seen on http://www.youtube.com/user/CityofLondonvideos. This work springs from the remit to keep adapting the City Corporation’s communications channels and skills to stay in step with the plethora of new media channels. Monitoring issues online is also part of this new skillset that PRO (and its Media Team) is helping departments acquire. Currently PRO often takes the lead on monitoring a particularly acute issue, working with individual departments to develop their own skills and ‘handing back’ an issue once a corporate response is formulated and a way ahead seen. An example of this is the recent focus on the London Living Wage, and the Barbican cleaning contract. PRO has also worked closely with Business Continuity, and the Deputy Town Clerk recently to run an exercise that tested the effect of new media on our ability to respond in an emergency. 1.3 Media coverage Throughout the quarter, January – March 2013, there were 962 City Corporation stories in the UK print media. 349 (36%) of these stories were related to financial services, with the remaining 613 (64%) related to City Corporation services. 1.4 Political Contact Programme The first quarter of 2013 has seen considerable activity on the political contact programme. We have engaged with relevant politicians on issues including financial services, business visas, the UK’s relationship with European Union, London government, arts and culture, social investment and deregulation. The Policy Chairman has had meetings, or hosted roundtable discussions, with Boris Johnson, Mayor of London; Sir Eddie Lister, Chief of Staff to the Mayor; Rachel Reeves MP, Shadow Chief Secretary to the Treasury; Amber Rudd MP, PPS to the Chancellor of the Exchequer; Nick Hurd MP, Minister for the Civil Society; Sir George Young MP, the Chief Whip; and Chris Leslie MP, Shadow City Minister. Separately, the Policy Chairman also met Sir Andrew Green of MigrationWatchUK to discuss our concerns about visas for business visitors to the UK. A lot of activity has taken place on the EU agenda, which has included our hosting a speech by the French Finance Minister, Pierre Moscovici, and a meeting with Sylvie Goulard MEP, group coordinator of the ALDE group in the European Parliament. 1.5 Election communication To promote voter turnout on the day of the election itself, PRO undertook a number of activities as part of an overall elections communication programme: In late November a page of the centrespread of all the ward newsletters produced alerted readers to the March elections. The cover and a two page spread in the December/January issue of Cityview was devoted to the elections and sent to voters as part of the regular Cityview distribution. A flyer was sent to voters in February to remind them of the date of the elections and the importance of voting. The February eshot (sent to 12,000 subscribers) included a news item and a link to the dedicated CityVote2013 web pages. This was the latest in a line of Cityvote2013-branded material to encourage voter turnout. This included using the corporate Facebook page and dedicated CityVote Twitter feed (with retweets on the corporate feed as necessary). A press release was issued at the beginning of March highlighting the fact that 21 out of the 25 wards were being contested, offering 92% of voters a choice of candidates. A wraparound cover was produced in association with City AM two weeks in advance of the elections that included an interview with the Town Clerk explaining the significance of the elections, especially for City workers (the target audience for the newspaper). A leaflet was sent to all voters in contested wards at the start of the week of the elections reminding them of the details of the elections and why voting was important. On the evening itself, a bespoke table within the CityVote2013 pages of the website was created and this was updated as the results from each of the contested wards arrived. In addition, live tweeting of the results was sent through the CityVote Twitter account which was well received, with selected retweets on the corporate channel, alerting subscribers that the web page had been updated with the latest results. Three pages in the March Cityview Online were dedicated to the election results. 2.0 Supporting and promoting the City as the world leader in international finance and business services 2.1 PRO has been liaising with CPAT on a new, high quality publication aimed at encouraging businesses to locate or stay in the City. Initial discussions have begun on updating the An Indispensable Industry – the very well received guide on the importance of financial services to the UK – for publication in the summer. 2.2 The Corporate Twitter feed continues to promote our work in this area. Research reports have proved very popular, generating new followers and re-tweets (eg the aviation report). The rate of new followers continues to accelerate and this should hit 5,000 followers in the coming month. 2.3 A number of videos have been uploaded to the corporate YouTube channel and tweeted to appropriate channels, depending on the subject matter and end users eg local businesses and Dragon Awards film. 2.4 Economic Development has been assisted in setting up a blog for research issues on the City Corporation website. 2.5 Media coverage of the Lord Mayor included major profile interviews in the Sunday Express (31 March), Sky News (7 March), FT Weekend (2 February) and Sky News. The London Government Dinner (7 January) generated coverage in the FT, Evening Standard and City AM, while the Trade & Industry Dinner (7 March) was also widely covered. The visits to Turkey and the Gulf both secured very strong coverage, while the Evening Standard ran a large piece on new research highlighting the value of the City arts and culture cluster (24 January). 2.6 Media coverage of the Policy Chairman included widespread coverage of the City of London Corporation’s response to the Prime Minister’s speech on Europe (23 January) and the Budget (20 March). He was also interviewed by the FT, BBC Radio 4’s World at One, BBC London, and the Evening Standard on the EU bonus cap and London’s position as a leading global financial centre. He was also widely quoted on the issue of reform during the City election period. 3.0 Promoting the City of London Corporation as the provider of modern, efficient and high quality local and policing services within the Square Mile for residents, workers, businesses and visitors 3.1 The latest edition of Cityview online went live at the end of March (later than usual due to the inclusion of the City election results) and included a story on the new Artizan Street Library and Community Centre. The next print edition of Cityview is due in June and is likely to include a major article on the City Corporation’s new health responsibilities. 3.2 The next issue of City Resident is due in June. 3.3 The next editions of the ward newsletters are also due in June. Editors have been sent the production schedule and Aldermen in two wards contacted with regard to finding replacements for their former editors, who are no longer Members following the March City elections. 3.4 A concerted campaign by taxi drivers to reverse changes to Stonecutter Row was addressed through the corporate and @squarehighways Twitter feeds. Feeds for recycling, drug use and health and safety in the workplace tips and ‘myth-busting’ have now been launched and will be reviewed later this year (along with all other Twitter feeds) to see what is working, what is not and how these feeds can be improved. The corporate Facebook page is being managed by the Contact Centre and covers more resident/consumer-related issues. 3.5 Media coverage of City Corporation services has included: The Guardian included (26 March) a letter from John Tomlinson, Chairman of the City’s Port Health and Environmental Services Committee, on air quality. Interview in Third Sector (20 March) with Sandra Davidson, grants officer at the City of London Corporation’s charity City Bridge Trust. The Sunday Times (18 February) ran a news story on puppy trafficking that referred to the Heathrow Animal Reception Centre.
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