OF THE 2014 STATE CENTER CITY

CHARLOTTE

OF THE 2014 2014 STATE CENTER CITY CONTENTS

03 Building To Win

The annual State of the Center City report highlights the growth and development of Charlotte’s urban core. This report is prepared by Charlotte Center City Partners 04 Work (CCCP), a 501(c)4 not-for-profit corporation that envisions and implements strategies and actions to drive the economic, social, and cultural development of Charlotte’s 10 Live Center City.

The vision for Charlotte’s Center City is one that is viable, 14 Shop livable, memorable and sustainable, with modern infrastructure, a tapestry of great urban neighborhoods, and a diversity of thriving businesses. As defined in this report, Center City includes Uptown, which is Charlotte’s 18 Play Central Business District (CBD), South End, and a portion of the Midtown neighborhood. Data associated with the term ‘3 Mile Ring’ pertains to the neighborhoods within 22 On The Go 3 miles of “The Square” at Trade and Tryon streets.

28 On The Horizon CENTER CITY CHARLOTTE J.T. Williams Lincoln Druid Hills University Heights North Park Oakview Terrace Washington Heights

Sugar Creek Lakewood Oaklawn Park Double Druid Hills Oaks South McCorey Heights Tryon Hills

Biddleville Smallwood Greenville North Enderly Charlotte Park Lockwood Seversville Villa Optimist Heights Park Wesley Heights Plaza Ashley Park Hills

Uptown Belmont Bryant Park Plaza Midwood

Westover West Boulevard Hills Wilmore Commonwealth Revolution Brookhill Elizabeth Park 1 MILE

Midtown Chantilly South Cherry End Dilworth Coliseum Southside Drive Park

2 MILES Eastover Sedgefield Park Road/ Myers Freedom Park Park

3 MILES BUILDING TO WIN

For signs that Charlotte is emerging from a sluggish economy and welcoming a new era of growth, simply take a look around Center City.

Two great urban spaces in Third Ward took shape in 2013. Romare Bearden Park is now open and has already become an Uptown icon, and we are looking forward to the completion of the BB&T Ballpark in time for opening day. These uniquely Charlotte landmarks will offer community gathering places for generations to come, and serve as destinations for tourists and visitors. And, with the creation of Childress Klein’s 352-unit apartment tower on Martin Luther King Boulevard, a new ballpark neighborhood is on the rise.

The development boom in South End is also big news, as a new Charlotte residential neighborhood continues to grow before our eyes. Residents will create a market for new retail and services, including the new Publix currently under construction, and the retail space at the Camden Gallery mixed-use project at South and West Boulevards.

We also saw a positive trend in Uptown office absorption and vacancy, which remains at a steady 8.1%, on par with or below peer cities. Significant investment in employment growth, tipping over 100,000 employees in Uptown for the first time, reflects confidence in the market and in the strong recovery from the recession. Even South End is getting into the office market game, with an announcement by Centro CityWorks to build a new office and retail project on Camden Road. With this burgeoning office market, we will see an increase in daytime population and demand for more retail.

On that topic, we can celebrate a successful retail year, with significant sales increases for the 17 vendors at the 7th Street Public Market, and the opening of new restaurants, breweries and shops in Uptown and South End. In 2014, we look forward to implementing strategies based on recently completed retail studies.

It was a year for making great strides in building out our community’s 2030 Transit Plan. Construction on both the Blue Line extension and streetcar is underway, and our increasingly diverse transportation system includes several new B-cycle stations, putting us that much closer to creating a “city of bikes.”

On foot, residents enjoyed the revamped production of a longstanding Charlotte tradition, the Novant Health Thanksgiving Day Parade. We are grateful to Novant Health for their generous sponsorship of the event that creates so many wonderful memories for our region’s families.

We see opportunity everywhere: vision and master plan recommendations for development opportunities Ernest W. Reigel Michael J. Smith on North Tryon Street; redevelopment of the North End and Applied Innovation Corridor; Levine Properties’ Chairman, President & CEO development of the First Ward Urban Village and groundbreaking of First Ward Park; and plans for creating a Board of Directors unique urban linear park along the Rail Trail in Uptown, South End and other South Charlotte neighborhoods. Thanks to the pioneering spirit and vision of our workers, residents and companies, Center City Charlotte continues to be the place where “can-do” is a way of life.

03 WORK With rising employment, declining vacancy rates, expansion within existing companies and the arrival of new ones, Center City Charlotte defied trends in 2013 and showed the nation how a pro-business city works.

FAST FACTS UPTOWN PRESENTED BY

2 100,000 7.3 MILLION Square Miles Total Employees LEED Certified Office Square Feet

The Dilweg Companies is a commercial real estate investment and development company that owns Uptown’s Building, located at Trade and Tryon. To learn more about the company, visit www.dilweg.com. For 121 West Trade leasing 21 MILLION 42% 8.1% inquiries, email [email protected] 04 Office Square Feet Of All Office Square Feet In County Office Vacancy or call 704.335.4441.

Pictured: 121 West Trade Street Uptown employment continues to grow, surpassing over 100,000 employees. Access to talent, amenities and housing are the factors driving this growth.

LEADING INDUSTRIES IN CENTER CITY Leading companies such as Jeld-Wen, windows and doors manufacturer, and JP Morgan Chase entered the Center City market.

Source: Charlotte Center City Partners; U.S. Census Bureau Local Employment Dynamics On the Map (2013)

UPTOWN EMPLOYMENT GROWTH

05

Source: Charlotte Center City Partners (2013); U.S. Census Bureau Local Employment Dynamics On the Map (2013) Uptown office vacancy is 8.1% and declining; above the 10th floor, the vacancy rate is 2.5%. This has resulted in several proposed office projects at various stages of planning.

VACANCY RATES OF PEER CITIES OVERALL NEW DELIVERIES, NET ABSORTION & VACANCY RATES IN UPTOWN

Source: Jones Lang LaSalle, Q3 2013

BLOCKS OF CONTIGUOUS OFFICE SPACE IN UPTOWN

SQUARE FEET NUMBER OF BLOCKS 25,000 – 50,000 12 50,000 – 100,000 6 100,000 – 200,000 1

06 200,000+ 0

Source: Charlotte Center City Partners (2013) “Parkway Properties believed that the Charlotte market was essential in its efforts to build a portfolio of properties that would benefit from the strong economic recovery witnessed across select markets in the Sunbelt. A growing and diversified employer base, combined with a resilient financial services sector, make Charlotte an attractive market for office real estate investment.” - Bryan Howell, Managing Director, Parkway Properties

RECENT UPTOWN BUILDING TRADES OFFICE SHARE BY SUBMARKET

BUILDING NAME RENTABLE BUILDING AREA LAST SALE PRICE Ally Center 368,092 $60,477,000 Hearst Tower 938,933 $250,000,000 Fifth Third Center 665,251 $163,000,000 430,700 $47,350,000

NASCAR Plaza 390,000 $99,900,000 Wake Forest Charlotte Center 460,000 $72,500,000 986,000 $245,000,000 121 West Trade 330,000 $59,600,000 TOTAL $997,827,000

Source : CoStar; Charlotte Center City Partners (2013)

Source: Jones Lang LaSalle (2013)

07 The University of South Carolina MBA program joined the growing education cluster in Uptown.

HIGHER EDUCATION INSTITUTIONS WHERE UPTOWN EMPLOYEES LIVE

INSTITUTION ENROLLMENT Central Piedmont Community College 19,500 Johnson & Wales University 2,400 UNC Charlotte - Uptown Campus 1,600 Johnson C. Smith University 1,670 Charlotte School of Law 1,400 Presbyterian School of Nursing at Queens 550 Carolinas College of Health Sciences 440 400 Kings College 500 Northeastern University Charlotte Campus 200 Wake Forest University Charlotte Center 200 University of South Carolina - MBA program* 60 TOTAL 28,920

*Expanded to Uptown in 2013 Source: National Center for Education Statistics; Institute of Education Sciences; Charlotte Center City Partners (2013)

EDUCATIONAL ATTAINMENT (WORKERS)

LESS THAN 2% 2% - 4% 4% - 6% 6% & GREATER 08 Source: Kingsley, Christopher E. “Employment in : Measuring the importance Source: U.S. Census Bureau Local Employment Dynamics On the Map (2013) of the Charlotte CBD to the City and the Region” Charlotte Center City Partners (2013) MAJOR TRANSACTIONS IN 2013 ACCOLADES

The Dilweg Companies, based in Durham, completed the No. 2 Best Airport No. 7 Top Cities purchase of 121 West Trade building for $59.6 million. The for Making for Small Business 330,000-SF building is the home of the Charlotte City Club. Connections Source: Nerdwallet.com, August 2013 Chicago Bridge & Iron is its largest tenant (117,000 SF). Source: Travel Leaders Group ranking of U.S. airports

Marriott International Inc. purchased the Marriott Center No. 4 Fastest No. 8 Best City City for $111 million. The 438-room hotel will be renovated Growing City Since for Jobs and eventually sold to a buyer who will enter into a long- Recession Source: Forbes.com, May 2013 term management contract with the company. Source: Forbes.com

Starwood Capital Group and Vision Equities purchased One Wells Fargo for $245 million. The 42-story, 986,000 SF No. 5 Fastest No. 9 Top Moving building is 70% occupied by Wells Fargo. Growing Metro Destination 2000-2012 Source: Penske Truck Rental Source: U.S. Census ranking of 52 metro areas The Shidler Group acquired the Wake Forest University Charlotte Center Building for $72.5 million. The 460,000 SF building is approximately 90% leased by , No. 5 Most Installed No. 9 Most Job and the remainder houses Wake Forest’s MBA program. Solar Power Openings per Capita Generation Capacity Source: Beyond.com May 2013 ranking of 50 cities Source: SNL Energy ranking of all states Adolfson & Peterson exercised its option to purchase The Fowler Building in South End for $2.5 million. No. 6 Hot Cities No. 11 for IT Jobs Top Boomtown The Metropolitan complex sold for $94.5 million Source: Modis, Inc., ranking of 10 cities Source: Bloomberg ranking to institutional investors. of all large metro areas

No. 7 Spring Break No. 12 Top State Destination for Business for Families Source: CNBC ranking of all states 09 Source: Livability.com list of 500 cities LIVE It’s boom time in Center City Charlotte once again, as the past year brought more housing starts than any year since the beginning of the recession.

Apartment completions in Uptown and South End account for 29% of all related activity in Mecklenburg County from 2011 to 2014. This is up significantly from the 10% average share between 2001 and 2010.

FAST FACTS PRESENTED BY 3,944 2,011 14 Housing Units Under Pipeline Units Announced Complexes Under Construction Construction/Recently Uptown & South End Uptown & South End Delivered The McDevitt Agency is a residential real estate company specializing in the Center City and its surrounding neighborhoods. Representing both buyers and sellers, the firm focuses on existing and new construction as well as luxury properties. 19,794 25,500 110% For more info, visit www.CenterCityLiving.com, 10 Estimated Population Estimated Population 2015 Population Growth South End email [email protected] or call 704.333.2475. Uptown & South End Uptown & South End 2013-2015

Pictured: SKYE Condominiums The Uptown and South End residential boom will deliver a total of 3,944 units from 2012 to 2015.

HOUSING MARKET ANNUAL GROWTH (2002-2015) CENTER CITY MULTIFAMILY FOR-SALE VS. RENTAL UNITS

Source: Charlotte Center City Partners (2013) Source: Charlotte Center City Partners (2013)

By the end of 2014, projections show that the explosion of apartment construction in Uptown and South End will balance the mix of for-sale versus for-rent housing units, with 51% and 49% respectively.

This even balance reflects long term trends in Uptown and South End with the exception of the period from 2005 to 2011 when condos reached a 56% share of all multifamily units.

11 MIDWOOD PARK E Twenty Sixth St Rodney Ave rg Ave Everett Pl Dunhill Dr Jefferson Davis St th St cklenbu Franklin Ave W Twenty Six N Church St e M

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N Pine St Masoni Norris Ave Cochran Pl Chambwood Dr Truman Rd L D Parker Dr Olando St Rachel St Barry St

Pinckney Ave Chambwood Ave Bancroft St c Yadkin Ave Dr Logie Ave E Twent y Fifth St

Club Rd Franklin Ave Union St ve ATANDO AVE Montreat St W Twenty Fifth St

Chatham Ave Lucena St Concordia Ave Grimes St Mimosa A Catawba Ave Dearmon Dr

Parson St t Belvedere Ave E Twent y Fourth St Thurmond Pl Winter St STATESVILLE AVE VILLA HEIGHTS Roland S DRUID HILLS PARKWOOD AVE Umstead St Newland Rd Edison St Belvedere Ave Grace St Mimosa Ave Moretz Ave Ashland Ave SOUTH N Poplar St

Hobbs St Druid Cr Midwood Pl Morningside Dr Pegram S Thurmond Pl Samuel St Vander CORDELLA Nassau Blvd K Newland Rd bilt Rd PARK enwood A E Twenty Third St

W Twenty Third St t W Twenty Fourth S PLAZA THE

Allen St Tippah Ave ve Lemond Ave Fulton Ave

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Bancroft St Parson St Belvedere Ave fe N N Brevard St Wol Harrill St Double Oaks Rd Catherine Simmons Ave LASALLE ST Chatham Ave Umstead St Kohler Ave E Twenty Second St Pegram St ton Dr Seigle Ave on St Carter Ave ng si Kenn en Badger Ct K Allen St St Roland St

Woodward Ave Erie St Harrill St Randall

Moss St Chestnut Ave Seigle Ave CENTRAL AVE Horne Dr Kennesaw Dr Belle Terre Ave

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Haywood Ct N T PLAZA MIDWOOD enth St nte Onslow Dr E Ni COMMONWEALTH

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tle S Grier Ave Grier Kensington Dr Newcas Little Sugar Creek Greenway Westover St Grier Ave E Seventeenth St Nandina St

Haines St

Grier Ave St. Julien St Plymouth Ave

E Sixt eenth St Rising Oak Dr N Alexander St

Eureka St N Caldwell St teenth St Dean St Dean E Six Ashby St ll St DOUBLE OAKS School St Wadde THE PLAZA Nandina St

Dalton Ave

St Paul St WADDELL STREET HAWTHORNE LN HAWTHORNE PARK Oak Lawn Ave Stroud Park Ct

Parkwood Ave Parkwood BELMONT E Sixteenth St Thomas Ave McClintock Rd Ethel Guest Ln Orvis St e Dr

Pow Armour Dr St Pamlico Jennings St Peaceful Way Dr Brewton Dr th St Double Oaks Rd E Fifteen Gerealdine E Sixteenth St Welch Pl Genesis Park Pl E Fifte enth St Pecan Ave Commonwealth Ave GENESIS PARK Callahan St 74 N Hamorton Pl

St Paul St G Belmont Ave Heil Pl R OPTIMIST PARK The Plaza n Ave A HA Cleme Oak Law W Fifteenth St N Alexander St Polk St M

Louise Ave Louise n

N Myers St t A

St Pegram STATESVILLE AVE S ve Welch Pl Spring St Gordon St Jennings St T Wadsworth Pl Belmont Ave Pecan Ave Vinton St

Fontana Ave Elm St

Van Every St N Church St Church N Miles Ct

Grier Ave Terrace Andrill W Liddel l St E Liddell St

B Russell Ave St Brevard N Shenandoah Ave Burton St asc OAKLAWN Spratt St E Thirteenth St GREENVILLE om St Whisnant St GREENVILLE Lamar Ave The Plaza Westover St Polk St Mulberry Ave PARK

ALEXANDER Heath Ct PARK Otts St Chesterfeild Ave St. Julien St Vinton St Hamilton St McGill Garden Way Condon St Canton Pl Renner St Celia Ave Creek St E Thirteenth St Boone St Oak Lawn Ave

Alpha Mill Ln Mill Alpha Bay St Spindle St Spindle

MCCROREY Green Trail Ln N Alexander St Seigle Point Dr Clifton St Central Ave

Fairmont St Little Sugar Creek Greenway Oakland Ave Oakland HEIGHTS N College St Dundeen St Renner St E Twelfth St 74

Fairfield St Sunnyside Ave Kingsbury Dr N Poplar St Poplar N Campus St

Mulberry Ave View Way Seigle Ave Layburnum Ave E Twelfth St Ave Louise Washington Ave

Condon St Bay St

WASHINGTON St E Eleventh Greenway Crescent Ln E Tenth St Tate St W Eleventh HEIGHTS St Sunnyside Ave MCCOLL Garden District Dr E Ninth St CENTER FIRST WARD Madison Ave ELEMENTARY Patton Ave Hamilton CHANTILLY Maxwell Piedmont St Booker Ave DANCE Oakland Ave THEATRE E Tenth St Seigle Van Buren Ave N Laurel Ave Andrill Terrace Jackson Ave S

S Ridgeway Ave Redbud St t Ave t W Tenth St SENSE AND Prospect St Clarice Ave Sanders Ave

Pfifer Ave SCIENCE Ct Ward First t E Eighth St MUSIC FACTORY Pecan Ave

GARDEN Clem t S Blvd TRINITY LamarAve 16 Louise Ave EPISCOPAL ent W Twelfth Myers St N

A Johnson S Johnson SCHOOL

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N E Ninth St Beaumont NC Music Factory E Seventh St BIDDLE- W Ninth St UNCC VILLE NINTH ST Ave FIRST WARD Cameron Ave PARK PARK UPTOWN FOURTH WARD Central Ave ELIZABETH E Seventh St Park Dr Greenway Ave E Eighth St Cemetery St PINEWOOD CEMETERY W Eighth St W Eighth St FUTURE FIRST WARD Armory Dr

N Alexander St N t PARK Charlottetowne Ave

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th St Lamar Ave Crestview Dr French St E Seven

Sm Armory Dr

N INDEPENDENCE SEVENTH ST PARK Park Dr Mattoon St LEVINE STATION MEMORIAL E Fifth St

W Seventh St SPIRIT Osborne Ave N MyersN St

t MUSEUM STADIUM SQUARE IMAGINON

N McDowell St S Kenmore Ave

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ollege St

in E Fifth St

N Brevard St Brevard N N Davidson St Davidson N

ryon St P Park Dr DISCOVERY MAIN C

N Caldwell St

N FOURTH Cates St Church St PLACE FIVE POINTS LIBRARY N raham St Sixth St Hawthorne Ln

N T E N Kings Dr ELMWOOD N Sam Ryburn Walk Campus St WARD PARK Travis Ave PARK IRWIN AVE G CEMETERY

ELEMENTARY N ixth St BIDDLEVILLE W S E Fifth St Mill Rd BEATTIES FORD RD LUSKI CENTRAL PIEDMONT Chisholm Ct GALLERY

COMMUNITY COLLEGE PRESBYTERIAN Vail Ave N Gregg St Gregg N Seldon Dr

JOHNSON C. SMITH

N Gardner Ave Gardner N N Turner Ave Turner N HOSPITAL Solomon St Trail Rail

UNIVERSITY Morrow St Vail Ave

Fifth St N Colonial St N Clarkson St Clarkson N E Dixon St

St Latham Pl Latham

W Fifth St TIME WARNER Elizabeth Ave Wake St Wake PERFORMING W Sixth St Martin St CABLE ARENA W Trade St ARTS CENTER St Long N N Chase

N Caswell Rd

Durham Dr 2,646 NessVan St Randolph Rd

W Trade St

N Cedar St Elizabeth Ave Flint St Flint N Summit St Summit N CTC E Trade St S Gardner Ave STATION S Gregg St

Walford Dr INDEPENDENCE S Smallwood Pl Ave Frazier W Fifth St SQUARE E Fourth St Baldwin Ave

Lima Ave N Irwin Ave Irwin N Roslyn Ave t

S TOTAL TRANSIT

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N AlexanderN St Bacon Ave GREYHOUND S

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p N Sycamore St Sycamore N FEDERAL ROZZELLES FERRY RD JOHNSON TERMINAL S Turner Ave Roslyn Ave COURTHOUSE Po Providence Rd & WALES S St

Whitehaven Ave S Mint E Fourth Alberto St

N Bruns Ave St Flint UNIVERSITY COUNTY State St COURTHOUSE E Third St S Caswell Rd W Fourth St THOMPSON PARK Cook St

SMALLWOOD S Sycamore St MULTIFAMILY UNITSGOVERNMENT Montgomery St CENTER RailTrail Cherry St

S Cedar St S Bruns Ave E Third St Queens Rd urel Ave

MARSHALL PARK S Colonial Ave S Irwin Ave Willoughby St S La Coxe Ave W Third St Ranlo Ave W Fourth St BB&T Sumter Ave Duckworth Ave UPTOWNTHIRD ST/ Circle Ave BALLPARK MIDTOWN rade St CONVENTION CENTER T ROMARE BEARDEN W Victoria Ave STATION PARK Auten St VISITOR CENTER SECOND WARD Ave Lillington Dartmouth Pl THIRD W Martin Luther King Jr Blvd Crescent Ave Chamberlain Ave WARD St Clarkson S FRAZIER BECHTLER Luther St PARK E Martin Luther King Jr Blvd PARK 1,041 UNDERMUSEUM CONSTRUCTION/COMPLETE Fourth Ext St Mahopac St W hurch St Luther St raham St Westbrook Dr ollege st Walnut Ave THIRD WARD KNIGHT S Brevard St C C Charlottetowne Ave

Eli St

G THE GREEN Metropolitan Ave

Tryon St S THEATER Hermitage Ct

S S NASCAR METRO

S HALL OF SCHOOL Baxter St Levine of the Arts CHARLOTTE Dr Kings S Main St + 1,605 PLANNED/ANNOUNCEDSt Caldwell S S Cecil St Wesley Heights Way MINT AQUATIC W Fourth St CONVENTION FAME

SEVERSVILLE S Davidson St

MUSEUM CENTER CHERRY Avant St Irwin Greek Greenway CENTER St McDowell S Greenleaf Ave Little Sugar Creek Greenway PARK S Turner Ave Moravian Ln GANTT CENTER MARTIN E Stonewall St Baxter St Fenton Pl Westbrook Dr W Stonewall St Kenilworth Ave LUTHER Katonah Ave

S Bruns Ave KING PARK Ardsley Rd W First St CHERRY

Cherry St Welker St

Waco St Fourth Ext St STONEWALL RailTrail W STATION

S Torrence St mley Rd Elliot St Elliot BANK OF Hermitage Rd Woodvale Pl Bro Wesley Heights Greenway Altondale Ave S Cedar St Cedar S AMERICA PEARLE STREET Baldwin Ave STADIUM PARK SEVERSVILLE W Second St W Hill St PARK Ambassador St Heathcliff St W Hill St

Morris St Litaker Ave BAXTER Greenwood Cliff

Baxter St Henley Pl

STREET RD PROVIDENCE Eldridge St Eldridge Little Sugar Creek Greenway Ardsley Rd

State St PARK Queens Rd McNinch St McNinch

S Summit Ave

Grandin Rd W Morehead St Harding Pl

E Morehead St S McDowell St Walnut Ave

Calvert St

Rose St Clydesdale St Harvard Pl

W Dunbar St Harding Pl Winnifred St

S Church St S Church

Ambassador St TUCKASEEGEE RD

Woodruff Pl Woodruff E Morehead St E Morehead St QUEENS RD Carol Ave St Clarkson S

W Carson Blvd Dr Square Morehead QUEENS RD State St CARSON

Berryhill Rd WESLEY Morehead Medical Dr

STATION Dilworth Rd Arosa Dr

Romany Rd Lela Ave Lela

Post St t S Kings Dr N Edgehill Rd West Queens Rd

S Oriole St Stewart Creek Greenway Lexington Ave HEIGHTS E Carson Blvd BerkeleyAve

Dubois Ct S Edgehill Rd

S Mint

Pryor St

Morson St EuclidAve W Palmer St

S Caldwell St

W Palmer St MyrtleAve

t Huston Cr Huston Mt Vernon Ave S Summit Ave W Palmer St Belgrave Pl Brunswick Ave

BETTE St College S SouthBlvd TUCKASEEGEE RD CAROLINAS MEDICAL RAE Lexington Ave W Morehead Ext CENTER Granville Rd THOMAS S Graham CENTER

Clay Ave Penman St Quincey St Ardsley Rd Hopedale Ave Westley Village Rd Village Westley Blythe Blvd

Bryant Pl Jay St Way Stone West Lafaette Ave Lincoln St Linganore Pl Scott Ave Effingham Rd Alice Ave

Rail TrailRail Mt Vernon Ave Little Sugar Creek

Poolside Ln Poolside Waterwalk Ln Waterwalk S Hertford Rd Kenilworth Ave Penn St T Ringwood St BRYANT E Bland St Coniston Pl Rushing Creek Ln ryon St Camp Greene St Commerce St W Bland St

PARK Carlton Ave Wareham Ct THRIFT RD Greenway Berkeley Ave Drum St SOUTH END Elon St Berkeley Ave Hopedale Ave

S Church St Pierce St

Winona St Winona St Winnifred St Winnifred Rolston Dr

BLAND Garden Terrace

STATION Rensselaer Ave LATTA PARK Ave Waverly W Summit Ave Amber Dr Buchanan St Freedom Dr Romany Rd E Dilworth Rd W Summit Ave TROLLEY Norton Rd MUSEUM d

Kee Ct Camden Rd FREEDOM DR Queens R Fountain View 3,309 E Park Ave Filmore Ave t S KINGS DR Wes

Merriman Ave Isleworth Ave Berryhill Rd BRYANT S Clarkson St PARK W Dilworth Rd Larch St Westwood Ave DILWORTH Sherwood Ave

Lennox Ave Lombardy Cir

Springdale Ave EAST BLVD Cumberland Ave

TOTAL Winthrop Ave E Kingston Ave W QUEENS RD W Park Ave Lyndhurst Ave

Euclid Ave

Cleveland Ave East Blvd Ave Floral W Park Ave Southwood Ave

Charlotte Dr Charlotte Asheville Evergreen Dr

Ewing Ave W Kingston Ave E Worthington Ave Park Rd Pl Lombardy Cir Li Maryland Ave Radcliffe Ave E Worthington Ave ttle Sugar Creek Greenway Hawkins St MULTIFAMILY UNITS Stanford Pl Wren St Suttle Ave East Blvd Kenilworth Ave

Wilmore Dr WILMORE Isom St Gay St WILMORE Scott Ave Ideal Way Royston St Camp Greene St Fleetwood Dr PARK Spruce St EAST/WEST Ideal Way Garibaldi Ave STATION New Hope Rd

Wickford Pl Millerton Ave Millerton Columbus Cir SOUTH ENDRail Trail Columbus Cr West Blvd W Kingston Ave Lynway Dr

E Worthington Ave Sterling Rd Carling Ave Lattimore St

S Mint

Lockhart Dr Spruce St E Tremont Ave

Dunkirk Dr Dunkirk FREEDOM S UNDER CONSTRUCTION/COMPLETE 2,903t W Worthington Ave PARK Magnolia Ave E Dilworth Rd

W QUEENS RD E Tremont Ave Lyndhurst Ave Abbott St Dilworth Mews Ct Wilkinson Blvd W Kingston Ave Brookside Ave + 406 PLANNED/ANNOUNCED W Dilworth Rd Hemlock St Marlowe Ave

Sarah Marks Ave Ledgewood Ln Wellesley Ave

ASHLEY PARK Park Rd Atherton Heights Ln Heights Atherton

W Morehead St Doggett St Kirkwood Ave

Morton St Merriman Ave Merriman

McDonald Ave Woodcrest Ave Berryhill Rd Merriman Ave Clayton Dr Cumberland Ave W Tremont Ave

Wilmore Dr Cartier Way Cartier

Herbert Spaugh Ln Charlotte Dr

Ordermore Ave

Rail Trail Southend Dr Southend Park Rd Magnolia Ave Monument St Greenland Ave

Skyview Rd Wilmore Dr Spruce St Meacham St

Remount Rd Arty Ave Sumner Green Ave Springdale Ave

Camp Greene St Mather Green Ave Bethel Rd Winthrop Ave

Marlowe Ave IdealWay

Seabrook Dr Rampart St Lyndhurst Ave PARK RD Idlewood Cr Iverson Way Olmstead Park Pl McDonald Ave Salem Dr Berryhill Rd WESTOVER HILLS FREEDOM PARK

Highland St Hawkins St 12 Little Sugar Creek Greenway

Dorothy Dr Salem Dr

Sterling Rd Lilac Rd REMOUNT RD Park West Dr Atherton St Forrest Park Dr

Diana Dr Source: Charlotte Center City Partners (2013) W Tremont Ave Tremont W Weyland St Jameston Dr Fordham Rd SEDGEFIELD Idlewood Cr Parker Dr REVOLUTION Brookhill Rd PARK

Toomey Ave Toomey Sunset Dr Barringer Dr Rail Trail Greenland Ave PARK Euclid Ave

Windsor Ave Village Ct Village

Distribution St Somerset Dr

Dunavant St Lilac Rd

Marshall Pl West Blvd Basin St SEDGEFIELD

S Elmhurst Rd T Geneva Ct

BROOKHILL ryon St Edinburgh Ln

Poindexter Dr Ideal Way Willow Oak Rd

Idlewood Cir

Lawndale Rd Lawndale Townes Rd Kimberly Rd Princeton Ave

Remount Rd

Remus Rd Remus Parker Dr Rd Brookhill Brentwood Pl Poindexter Dr South Blvd Oakcrest Pl

Poindexter Dr Berkshire Rd

Cambridge Rd Watson Dr Remount Rd

Barringer Dr Marlwood Terrace Norfolk Ave Norfolk Yale Pl SOUTHSIDE Ardmore Rd Willow Manor Rd

PARK

Youngblood St Youngblood

Baltimore Ave Baltimore Haverford Pl Haverford

Rail Trail

Phillips Ave

Griffith St

Elmhurst Rd Benjamin St Diamond Grove Ln Miller St Holly Heath Ln

Cowles Rd Toomey Ave Toomey

Fairwood Ave Carver Cove Ln Mayflower Rd Hampton Garden Ln Chicago Ave Marsh Rd

Townes Rd Beachmont Ave NEW BERN Pl Marion PARK RD Norma St Fairwood Ave STATION

Mimosa Ridge Ct REVOLUTION GOLF COURSE Marsh Rd Park Slope Dr WILKINSON BLVD Melbourne Ct WEST BOULEVARD E.B. MOORE SOUTHSIDE PARK PARK Beech Nut Rd REVOLUTION PARK

Kingspark Dr

Griffith St Belton St

Dewberry Terrace

OLD STEELE CREEK RD Foster Ave

Rail Trail

Bank St Greystone Rd

Brentwood Pl AveAuburn Mayfield Ave ASHBROOK/

Belton St Foster Ave Beech Nut Rd Dover St CLAWSON VILLAGE

May St St Anson

Dexter St

Weston St

Herman Ave Irwin Greek Greenway Greek Irwin

CLANTON COLONIAL VILLAGE DONALD ROSS RD PARK Hartford Ave

Trade Park Ct Clanton Rd Uptown and South End will reach 25,000 residents by 2015. Growth in apartment completions reflect national trends of the 20-34 year old members of Generation Y, the fastest growing demographic in Center City. This group prefers locations closer to the urban core with access to amenities and transit, regardless of the location of their jobs. This urban lifestyle is also attracting Boomers, aged 45 to 64, who have increased 82% in Center City over the past decade.

Source: Pew Research Center (2011)

AGE RACE & ETHNICITY

UPTOWN & SOUTH END USA UPTOWN & SOUTH END USA

HOUSEHOLD INCOME

UPTOWN & SOUTH END USA UPTOWN & SOUTH END USA Source: U.S. Census Bureau (2013)

13 SHOP While more and more retailers are calling Center City home, the key assessment from two major retail studies conducted in 2013 for Uptown and South End is that untapped demand for retail remains – good news for businesses arriving on the scene in 2014 and beyond.

FAST FACTS UPTOWN & SOUTH END PRESENTED BY

4.5 MILLION 44 28% Retail Square Feet New Retailers & Restaurants Retail Space – Food & Beverage

7th Street Public Market’s mission is to celebrate the food culture 23,000 535,000 of the Carolinas and promote local and regional farmers, food 14 Pedestrians Crossing Trade & Tryon Daily Unmet Retail Demand Square Feet artisans and entrepreneurs. www.7thstreetpublicmarket.com

Pictured: 7th Street Public Market The retail scene continues to grow and diversify in Uptown, with the expansion of new shops such as Blis and the opening of Abbeydale. Meanwhile, South End added retailers including the House of Chanel and Shu, and celebrated the announcement of Publix.

RETAIL FAST FACTS PER CAPITA INCOME

UPTOWN SOUTH END Number of Businesses Opening 22 19 Retail Square Feet 2.1 million 2.4 million Retailers 175 203 Restaurants 214 139 Average Lease Rate (Per Square Foot) $22.20 $18.70

Source: Charlotte Center City Partners (2013) Source: U.S. Census Bureau (2013)

NEW BUSINESS BY TYPE

UPTOWN SOUTH END

15

Source: Charlotte Center City Partners (2013) Looking ahead, the Uptown retail study recommends conversion of existing ground floor spaces into more consumer goods shops, as well as building more ground floor retail space in new developments.

DAYTIME POPULATION AND EXPENDITURE POTENTIAL GAFO ESTIMATED SALES UPTOWN 2012 J.T. Williams Lincoln Druid Hills University Heights North Park 1 MILE RING Oakview Terrace Washington Heights 78,577 Sugaw Creek Lakewood Oaklawn Park Double Druid Hills Daytime Population Oaks South McCorey Heights Tryon Hills Biddleville $109.1 MILLION Smallwood Greenville North Enderly Charlotte Park Lockwood Food & Beverage Potential Seversville Villa Optimist Heights Park Wesley Heights Plaza $222.2 MILLION Ashley Park Hills GAFO Sales Potential As reported, in 2012 GAFO expenditure potential in the Uptown residential trade area was an estimated $89.9 million. Uptown Belmont Bryant Park Plaza Midwood Source: TerraMark (2013) Westover 2 MILE RING GAFO: General Merchandise Apparel & Accessories, Furniture & Other West Boulevard Hills Wilmore 1 MILE Commonwealth Revolution Brookhill 115,521 Elizabeth Park Midtown Chantilly Daytime Population South Cherry EXISTING UPTOWN RETAIL End Dilworth Coliseum Southside Drive Park $160.4 MILLION 2 MILES Food & Beverage Potential

Eastover Sedgefield Park Road/ Myers Freedom Park Park $326.7 MILLION GAFO Sales Potential Source: TerraMark (2013)

16

Source: Charlotte Center City Partners (2013), TerraMark (2013) The South End trade area is very affluent with a 2011 per capita income estimated at $52,284 and an average household income of $105,948. Averages are $26,226 and $67,063 nationally.

SOUTH END TRADE AREA CAMDEN ROAD MERCHANDISING FORECAST

SALES PRODUCTIVITY SQUARE FEET $ - MILLION $/SF MARKET SHARE Specialty Retail 50,000 $12.8 $255 2.1% Food & Beverage 35,000 $15.3 $436 8.0% Market 5,000 $2.9 $580 n/a Service 10,000 $2.9 $290 n/a TOTAL 100,000 $33.8 $338 n/a

Source: TerraMark (2013)

GAFO SALES POTENTIAL

Source: TerraMark (2013)

The entertainment and restaurant scene continues to grow and diversify in South End with the addition of new restaurants Tupelo Honey and Nan & Byron’s among others. Meanwhile, South End solidified its position as Charlotte’s hub for craft brews with the opening of Unknown Brewing Company and Lenny Boy Kombucha Tap Room. Sycamore Brewing plans to open in 2014.

17 PLAY Center City continues to be the heartbeat of Charlotte – as it has the power to draw young and old, hip and traditional, thousands of residents and millions of visitors seeking great times and one-of-a-kind city experiences.

FAST FACTS PRESENTED BY 7 700 41% Hotel Projects Announced 2013 New Rooms Announced 2013 Annual Visitors Age 25-35

EPICENTRE is home to nearly 40 venues including nightlife spots, restaurants, shopping and a rooftop terrace. Bordered by College, Trade and Fourth Streets, near Time Warner Cable Arena and Bank of America Stadium, and adjacent to the Light Rail Blue Line, it is 4,573 15% 1,048 truly located in the Center of the City. For more info, 18 Hotel Rooms Uptown Increase in Average Daily Rate 2011-2013 Rooms Under Renovation visit www.epicentrenc.com

Pictured: EPICENTRE In Center City, visitors came for indoor and outdoor attractions, beautiful parks, great hotels, acclaimed restaurants, professional and amateur sporting events, and excellent festivals and museums, all in a clean, safe environment.

UPTOWN VISITOR PURPOSE UPTOWN VISITOR AGE PROFILE UPTOWN VISITOR HOUSEHOLD INCOME

Source: TNS Travel Survey (2012)

With seven hotel projects announced in 2013 totaling 700 rooms, and the completed renovation of 1,048 rooms, Uptown Charlotte is primed to increase its total room count to 5,273.

VISITOR STATS UPTOWN HOTEL KEY STATS

UPTOWN U.S. 2013 2012 2011 Average Visitor Spending By Party $821 $505 Occupancy 70.5% 69.9% 67% Food & Beverage $109 $106 ADR $154.49 $147.08 $134.06 Average Visitor Length of Stay 3.8 days 1.7 days RevPAR $107.40 $91.20 $89.84

2013 Average Daily Rate $154.49 $113.48 Demand $1.043 Million $1.027 Million $962,512 19

TNS Travel Survey (2012); Charlotte Regional Visitors Authority (2013); Smith Travel Research (2013) Source: Charlotte Regional Visitors Authority (2013) It was a banner year for urban parks with the opening of one of the city’s new crown jewels, Romare Bearden Park, and the unveiling of the Rail Trail Vision, which will give Charlotte a unique urban walkway.

2013 ATTENDANCE OF SELECT ARTS & SCIENCE COUNCIL CULTURAL PARTNERS

ORGANIZATION ATTENDANCE Discovery Place 631,529 Blumenthal Performing Arts 463,520 Children's Theatre of Charlotte 283,520 Mint Museum 257,952 Charlotte Symphony Orchestra 129,582 North Carolina Dance Theatre 67,538 Harvey B. Gantt Center for African-American Arts + Culture 63,459 Bechtler 56,936 Levine Museum of the New South 54,094 Opera Carolina 39,558 Light Factory 24,739 McColl Center for Visual Art 16,044

20 Actor's Theatre of Charlotte 15,698 Community School of the Arts 7,489

With new parks and venues enriching the Uptown landscape - residents, visitors, and sports fans are enjoying new and ever-expanding choices of cultural and entertainment destinations.

2013 REGULAR SEASON SPORTS ATTENDANCE UPTOWN HOTEL PROJECTS

ATTENDANCE GAMES PROJECT ROOMS LOCATION ACTIVITY 258,000 38 SREE 150-200 E. 5th St. Announced

Carolina Panthers 588,000 8 Embassy Suites 250 E. Martin Luther Announced / Demo King Jr. Blvd Charlotte Bobcats 268,000 34 Hyatt Place 172 4th & Caldwell Complete

CIAA Tournament & Events 66,000 22 Hotel at BB&T Ballpark 125 4th & Graham Announced

ACC Football Championship 68,000 1 Homewood Suites 150 Trade & Church St. Announced

Charlotte Knights 600,000* 71 Marriott International Inc 438 Trade & Tryon Remodel Planned

TOTAL 1,848,000 174 Sheraton / Le Meridien 610 S. McDowell Remodel Underway

*Estimate for 2014 at BB&T Ballpark. Source: ESPN (2013), Charlotte Regional Visitors Authority (2013) Source: Charlotte Center City Partners (2013); Charlotte Business Journal (2013)

The Novant Health Thanksgiving Day Parade BBQ returned to Uptown South End went to the honored tradition and created new memories with a new brand, The dogs with Fido Fest – for Charlotte’s families. Q-City Charlotte BBQ the festival of the arfs. Championship.

21 ON THE GO Charlotte is a city that never stands still. In 2013, Center City continued to move forward in bold new directions.

The CATS Blue Line Extension broke ground in July 2013. Opening in 2017, the 9.3 mile extension to the existing Blue Line will add 11 stations connecting Uptown and South End to neighborhoods such as NoDa and University City as well as to the UNC Charlotte Main Campus.

FAST FACTS

155% 26 MINUTES 48,909 Projected Increase of Ridership with Opening Projected Travel Time from South End B-cycle Checkouts 2013 of Blue Line Extension in 2017 To UNC Charlotte via Blue Line Extension 46,308 74.7% 22 Uptown Parking Spaces Charlotte Douglas International 10-Year Passenger Increase The City Lynx Gold Line construction crews were busy in 2013, preparing the 1.5-mile line for a 2015 opening. The new service will operate on Trade Street, connecting Time Warner Cable Arena with Novant Health Presbyterian Medical Center.

BLUE LINE PERCENT RIDERSHIP BY STATION DEVELOPMENT IMPACTS FROM BLUE LINE

$1.6 BILLION 4,101 Total Residential Units Completed 87 238,000 Acres Retail Square Feet Completed 1,470 239,000 Residential Units Under Construction Office Square Feet Completed (South End Only)

Source: Charlotte Neighborhood and Business Services; Charlotte Center City Partners (2013)

BLUE LINE AVERAGE WEEKDAY RIDERSHIP STATISTICS

Source: Charlotte Area Transit System (2013) *Expected ridership once Blue Line extension is complete. Source: Charlotte Area Transit System (2013)

23 Charlotte B-cycle inspired thousands of people to bike to their destinations in 2013. 48,909 trips were made on B-cycles, which translates into over 146,000 metric tons of carbon offset.

NEW B-CYCLE STATIONS TOTAL B-CYCLE CHECKOUTS: 48,909

NEW B-STATION

1 Was Added In 2013 At The New Bern Light Rail Station

NEW B-STATIONS

5 To Come In Spring 2014

Source: Charlotte B-cycle (2013)

Made Possible By

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AIRPORT FAST FACTS TOTAL ANNUAL PASSENGERS

Increase Over 2011 5.6% 10-Year Increase 74.71% Daily Departures 719 Nonstop Destinations 143 Gates 95 Longest Runway 10,000 feet Tons of Cargo 88,968 Nationwide Passengers Rank 8th

Source: Charlotte-Douglas International Airport (2013) Source: Charlotte-Douglas International Airport (2013)

26 The 46,308 parking spaces in Uptown continue to be an asset for the influx of new employees, residents and visitors.

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FREEDOM DR FREEDOM NORTH Source: Charlotte Department of Transportation (2013); Charlotte Center City Partners (2013) EAST B LVD A new comprehensive South End parking study provides solutions to better manage parking demand while growing as a walkable, bikeable, transit-oriented neighborhood. 27 ON THE HORIZON

UPTOWN

BALLPARK NEIGHBORHOOD B-CYCLE EXPANSION • The BB&T Ballpark in Third Ward will • Five new stations will be installed celebrate opening day with the Charlotte this year, adding to the success of Knights’ first pitch on April 11, 2014. Charlotte’s bike sharing system. A strategic plan for future growth • New housing, retail, services is underway. and hospitality will be added. • A burgeoning employment hub will center around the future Gateway multimodal station site, connecting existing office markets from Trade and Tryon Streets to Gateway Village.

FIRST WARD URBAN VILLAGE & PARK NORTH TRYON VISION & MASTER PLAN • Levine Properties, Mecklenburg County and the City of Charlotte will break • Opportunity awaits on every block ground on the creation of a new park, of North Tryon Street in Uptown, housing, office, hotel and a new retail- truly the next great frontier oriented street running along the Blue for redevelopment. Line between 7th and 9th Streets. • Center City Partners, the Foundation for the Carolinas, the Arts and Science Council, Bank of America, the Public Library, the Blumenthal Performing Arts Center and Discovery Place have launched an effort to plan the revitalization SECOND WARD REDEVELOPMENT of North Tryon from Church Street • Mecklenburg County plans to redevelop to Brevard Street, and 5th Street more than 7.5 acres into an urban village, to I-277. featuring market rate and affordable • By the end of 2014, the plan housing and office, and the potential for will include more specific urban hotel with ground-floor retail. design recommendations for • This new community will include more the area along 6th and 7th Streets, intimate neighborhood-oriented streets as well as new repositioning and and an urban park. Future phases programming ideas for the area’s may include a new Second Ward arts, cultural and educational High School. institutions. 28 SOUTH END

CHARLOTTE RAIL TRAIL NEW RETAIL • A new urban linear trail and park • With the completion of the South End will be created along the existing Retail Study, the implementation of new Blue Line corridor. strategies will begin in 2014, building on the neighborhood’s reputation as a • The park will offer a network of gardens, unique place to shop and be entertained. public art, activities and a variety of uniquely Charlotte spaces to sit, • Recruitment efforts are underway to eat and play. People will have the bring more national brands like the new opportunity to discover cafés and bars, Publix to South Boulevard, as well as explore galleries, see artists at work, smaller boutiques, ethnic restaurants stumble upon impromptu concerts, and specialty shops to Camden Square. stroll with family, or just relax on a bench and watch the city come alive. • Look for the Rail Trail’s Framework Plan to be completed in late spring 2014.

BREWERIES OFFICE DEVELOPMENT • South End is quickly becoming • Be on the lookout for more Charlotte’s “brewery central” with developments like that of Centro the recent opening of four new craft CityWorks on Camden Road. This new beer establishments. 74,000-SF project includes ground- floor retail, which will help support • This trend will continue as more other businesses by increasing the residents move in and brewers volume of daytime foot traffic. take advantage of existing industrial buildings.

29 ACKNOWLEDGMENTS

BOARD OF DIRECTORS CREDITS SPONSORS

Ernie Reigel, Chairman David Dooley Dr. Heath Morrison COPY WRITING Moore & Van Allen Balfour Beatty Charlotte-Mecklenburg Kelso Communications Schools www.kelso-communications.com Dr. Claude Alexander Dr. Phil Dubois The Park Ministries UNC Charlotte Tom Murray DESIGN www.dilweg.com Charlotte Regional Rachel Martin Design LLC Pierre Bader Art Gallagher Visitors Authority www.rachelmartindesign.com Sonoma Restaurant Group Johnson & Wales University Pat Riley Michael Barnes Harvey Gantt Allen Tate Realtors PHOTOGRAPHY www.centercityliving.com Gantt Huberman Architects Chris Austin Laura Schulte www.chrisaustin.net Robert Bush Bryan Howell Wells Fargo Arts & Science Council Parkway Properties Mitchell Kearney Photography Tom Skains www.mitchellkearney.com Debra Campbell Patsy Kinsey Piedmont Natural Gas Charlotte-Mecklenburg Charlotte City Council Planning Department Doug Stephan North Carolina Photography Lynne Tatum Little Vision Ventures by Jill Lang Ron Carlee Consultant www.jillwlang.com City of Charlotte Rick Thurmond www.7thstreetpublicmarket.com Todd Mansfield Charlotte Magazine Patrick Schneider Photography Dr. Ronald Carter Crescent Communities www.patrickschneiderphoto.com Johnson C. Smith University Krista Tillman Dr. Michael Marsicano Consultant Trevor Fuller Foundation For Mecklenburg County Board The Carolinas Eulada Watt of Commissioners UNC Charlotte Melissa McGuire Rob Cummings Sherpa Fred Whitfield Falfurrias Capital Partners Bobcats Sports www.epicentrenc.com Bob Morgan & Entertainment Al de Molina Charlotte Chamber Investor of Commerce Dr. Tony Zeiss Central Piedmont Dena Diorio Danny Morrison Community College Mecklenburg County

CHARLOTTECENTERCITY.ORG HISTORICSOUTHEND.COM FINDYOURCENTER.COM STREET, SUITE 1600 CHARLOTTE, NC 28202 704.332.2227 JANUARY 2014