TRANSFORM ECONOMICS RELIABLE TRUSTED INNOVATE INFORMATION GLOBAL CHANGE INTELLIGENT TECHNOLOGY VISION SERVICES VALUE INSIGHT OPPORI- TY SOCIAL INFRASTRUCTURE INTEGRATE ANALYZE DISCOVER COMPETITIVE ADVANTAGE OUR VISION Innovate With Information™

Information Fuels Innovation For example, we work with a 300-store Data Systems focuses on Innovation is the essential engine of pos- regional electronics retailer in Europe that analytics, integration, intelligence, and itive change, and information is its fuel. uses SAP HANA and HDS systems to solutions. These fundamentals Innovate intelligently and you will lead understand customer behaviors on their include the ability to 1) combine struc- your market, grow your company, and websites and in their stores. They mine tured and unstructured data, 2) manage change the world. Hitachi Data Systems this data so that marketing and inventory data as it scales in real time, 3) analyze helps you store, manage, access, search, meet the fast-moving customer interests. data to gain valuable insights, and and correlate your information across Their HDS solution is based on Hitachi 4) correlate information from multiple different sources. We are the trusted Unified Compute Platform, which has sources. Hitachi information solutions partner who helps you innovate with infor- strong data analysis capabilities and is use a single, virtualized platform for all mation to make a difference in your world. optimized for the SAP HANA platform data types to ensure seamless access, for “scale out” capabilities. The solution protection and management of all your Information includes Hitachi Compute Blade, Hitachi information assets. Virtual Storage Platform, and Hitachi Data, the building block of information, In Paris, Illumination Mac Guff is a movie Command Suite . is everywhere you can think of: smart- studio that creates movies such as The phones, cars and the Internet. And it’s Innovation Lorax. Using our technologies, they have everywhere that you haven’t thought of: developed an agile information manage- Without fresh thinking and new ap- cash registers, trains, factories, farms ment system to support hundreds of proaches, an endeavor stagnates and and your doctor’s office. The combined artists and render 90TB of is soon passed by. Innovation is not effect of all this data, big data, is one of graphics. The system lets creativity flow only the mandate of businesses and the most important revolutions since the faster in order to make the movies closer customers, it is the foundation of any Internet. What’s new today is the sheer to the artists’ original innovative vision. organization’s future. We help businesses volume and variety of data that compa- To create this high-performance network discover, analyze, and use data for new nies now need to analyze. Also new is storage platform, Hitachi NAS Platform competitive advantage. the speed at which information is being uses massive computing parallelism and generated and demanded by companies When people can extract information and Hitachi NAS software. It that need those insights. insight from their data, they create the creates tremendous system performance ultimate value: useful innovation. To build and scalability, with up to 8PB of usable the path for information development, capacity. OUR VISION

Social Good Your Innovation For over 100 years, the Hitachi corporate Around the world and in all aspects of credo has been “contributing to society life, Hitachi Data Systems technologies, through the development of superior, services and expertise are used by inno- original technology and products.” We vators to make a difference in the world. www.hds.com/innovate are all connected. People. Companies. With good information and inspired Society. Our planet. Hitachi applies innovation you can help people in organ- its vast expertise to build community izations, companies, and industries near infrastructures that are more intelligent you and around the world. and environmentally conscious. These Rest assured, we are ready to do our advanced social infrastructures help part to help you do your part. Innovate families and communities now and for With Information. generations. Hitachi calls these endeavors the Social Innovation Business. At Hitachi Data Systems we see social From Data to Information innovation in all of our communities, Hitachi understands big data today and the big data that will evolve tomorrow, markets and global regions. In our because we built the machines that create it. We apply decades of expertise in communities, our information technology vertical industries to give you real-time information, useful analytics and deci- is used for a wide variety of benefits sions, and automated and integrated technologies. Our Hitachi Data Systems including the well-being of all us. The strategy integrates infrastructure, content, and information layers with vertical Shanghai University of Traditional Chinese industry applications to help you turn your data into valuable business insights. Medicine uses one of our cloud solutions to manage the massive amounts of data The infrastructure layer is where IT professionals have focused historically. it generates with its thoroughly modern Hitachi offers a complete suite of innovative, reliable and virtualized infrastructure information infrastructure. Most of the technologies that free data from its physical hardware or media. The resulting data comes from its smart card program, data mobility lets you nondisruptively migrate data – even big data – from system its office automation system, its library to system, from location to location. management system, its public data- Today, unstructured data is growing dramatically and IT professionals are base platform, and its simulated hospital scrambling to manage it. In the content layer, we free data from the applications system. The efficiency of the university’s that created it so that you can easily index, search, access, and govern it forever. information system and applications have been enhanced dramatically. For The future of IT lies in the information layer where data is transformed into example, students now make better use information and insight. It may be structured or unstructured, historical or of school information resources with real-time data, and it may reside in any location. Understanding and delivering better access to library materials and value from your big data creates new and meaningful opportunity. online class selection. This integrated strategy is our path to develop data into information for your innovation.

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© Hitachi Data Systems Corporation 2014. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. All other trademarks, service marks, and company names are properties of their respective owner. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation.

CORP-499-B KK January 2014