“THE MOST PRESTIGIOUS INTERNATIONAL YOUTH SOCCER TOURNAMENT IN THE UNITED STATES” Mission Statement

To promote the well-being of young people through athletic competition, cultural appreciation, and educational opportunities. Celebrating Four Decades: 1980 - 2021

Since 1980, the Dallas Cup has hosted teams and officials from six continents, more than 100 countries, and 48 states, making it the oldest and most prestigious international youth soccer tournament in the nation. Tournament Overview

• Officiated by over 200 referees Held in Dallas each spring from Palm Sunday through Easter Sunday, the • Attended by over 300 college and invitation-only Dallas Cup is international scouts recognized as one of the most elite • Supported by 1,500 volunteers youth tournaments in the world. • Played by over 5,000 participants Dallas Cup By the Numbers

244 Teams 26 Fields 5,000+ Players and Coaches 438 Games 210+ Referees 1,500 Volunteers 300+ Scouts 100,000+ Total Attendance 40 Countries Represented $38M+ Economic Impact Throughout the tournament’s history, the world’s top soccer clubs have competed in Dallas Cup.

Manchester River Plate Real Madrid Manchester City Barcelona United

Boca Juniors Club America AC Milan Arsenal

Ajax Flamengo Chelsea C.D. Guadalajara “Chivas” Paris St. Germain The Dallas Cup alumni list is a virtual “Who’s Who” of hundreds of international soccer superstars who have combined to play in over 500 FIFA World Cup matches.

Javier “Chicharito” Hernandez

Wayne Rooney

Raul Andrea Pirlo Partnerships with referee academies from around the globe give the Dallas Cup its international reputation of having the absolute best officiating of any youth soccer tournament in the world. Broadcasts

Dallas Cup’s five-year broadcast agreement with TUDN provides extensive national network coverage for the tournament, with eight to ten games broadcast annually on the network. Additionally, all championship matches are streamed nationally. Media Coverage

Dallas Cup receives widespread media attention, including extensive local news coverage throughout tournament week, daily features nationally on TUDN, and international coverage of participating teams and referees from outside the United States. Stadium Toyota Stadium

Total tournament attendance annually exceeds 100,000 across the four tournament venues.

MoneyGram Soccer Park Richland College Opening Day “Welcome World” Ceremonies

With an annual attendance of over 20,000, the Opening Day “Welcome World” Ceremonies features three marquee Super Group matches along with the Parade of Nations featuring all of the participating teams from around the globe. In addition to the action on the field, several Guests of Honor have attended over the years, including Pele, Landon Donovan, Luis “El Matador” Hernandez, and many more. Community Involvement

The Dallas Cup experience is more than just about competition at the highest level. Participants learn important life lessons with visits to children’s hospitals, advocacy centers, schools, and homeless shelters. Cultural and Charity Initiatives

Through the Dallas Cup Home Stay program and our Dallas Is Diversity charity, more than 20,000 children in North Texas are culturally and artistically enriched annually.

The Dallas Is Diversity Calendar initiative partners with local school districts to recognize art teachers and give thousands of students the opportunity to win financial scholarships. Dallas Cup Girl’s Bracket

The 2021 Dallas Cup will feature the return of a girl's bracket. The girls tournament will run concurrently with the boys tournament, and will feature elite teams from across the nation and around the world. Approximate Annual Gross Impressions

Attendance 110,000 National Media Coverage 3,500,000

• Cotton Bowl, Toyota Stadium, MoneyGram, • Univision Network, Univision Deportes Richland, Ancillary events Network, Univision.com, MLSsoccer.com, Soccer America, PRO Soccer Talk (NBC), Goal.com, etc. Advertising 4,900,000 • Television (Univision, UniMas) International Media Coverage 5,000,000 • Radio (Univision Radio, iHeart Media, • Manchester United TV, World Soccer, KTCK The Ticket, KISS-FM) Placar, ESPN Deportes International, • Print (Dallas Morning News) various team websites Broadcasting 2,000,000 Website (dallascup.com) 1,200,000 • Game Broadcasts: Univision Deportes Network Social Media 100,000,000+ • Preview shows: KTCK “The Ticket,” • , Facebook, Instagram, (World-wide Impressions) Univision Radio Snapchat, App

Local Media Coverage 6,000,000 Tournament Communication 1,000,000 • Spanish language TV, Spanish language radio • • TV News (KUVN Ch23, KXTX Ch39) Newsletters, NTSSA email blasts, press releases, • Radio (The Ticket, Univision Radio, ESPN ticket sales, GotSoccer communications Deportes, ESPN 103.3 FM, KKLF 1700 AM)) • Print (DMN, FWST, Al Dia, La Estrealla, • Posters, calendars, apparel, tickets, pins, various community newspapers, etc.) equipment, programs, DISD ticket vouchers, • Digital (Big D Soccer, 3rd Degree/DMN Irving ISD ticket vouchers, etc digital, etc.) 2021 Dallas Cup March 27 – April 4, 2021