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About Emerson  Emerson (NYSE: EMR) is a diversified global manufacturing and technology company. It offers a wide range of products and services in the areas of process management, climate, technologies , network power, storage solutions. Recognized widely for its engineering capabilities and management excellence Emerson has approximately 129,000 employees and 250 manufacturing locations worldwide. professional tools, appliance solutions, motor technologies and industrial automation.

 Emerson Reports Second Quarter 2010 Results

Second quarter sales up 1 percent, to$5.1 billion. EPS from continuing operations increased 10 percent, to $0.54. Strong operating cash flow of $632million, up 27 percent. Full year EPS guidance raised to $2.40to $2.55.

ABOUT SANOFI

 U.S. Employee Count: 15,000

 Global Employee Count: 100,000

 Global Operations: More than 100 countries

 2009 Global Sales: ½ 29.3 billion

 2009 Global R&D Investment: ½ 4.6 billion

 Key Therapeutic Areas: Cardiovascular Disease, Central Nervous System , Internal Medicine and Metabolic Disorders. Oncology, Thrombosis and Vaccines.

 U.S. Web Site: www.sanofi-aventis.us

 Global Headquarters: Paris, France

 Global Website: www.sanofi-aventis.com

STEWARDS

Data steward refers to the lead role in a project. Data stewards take ownership of the data and work with the business to define the programmes objectives. A data steward is responsible for the for data governance to be effective and successful in its objectives, the right combination of processes, technology and people need to be in place. The role of a data steward is that of maintaining data controlling data governance and master initiatives. Data stewardship is required for data implementation and data management to succeed. A Data Steward can also be given a Data quality budget for driving the data quality initiatives. A Data Steward should be positioned well in the organizationin terms of levels and hierarchy. A Data Steward can bereporting to CEO, COO or to CFO.

DATA STEWARDS

The benefits of appointing a data steward can include:  Consistent use of data management as an effective resource  Efficient mapping of data between systems and technology  Potentially lower costs associated with migration to Service Oriented Architecture (SOA)

Facts presented in the case  Emerson Process Management supplies attempted to build a to store customer information.  Technical clichés in the accommodatting customers’ information, then hired a data administrator Nancy Rybeck.  Build a department of “data stewards”.  Responsibilities of the data stewards.  Seth Cohen is the first data quality control supervisor at Sanofi in New York. Data stewards at Sanofi need to have business knowledge because they make frequent judgement calls, acoording to Cohen including the ability to determine to determine when you don’t need 100 % perfection. They also need to be politically astute, diplomatic and good at conflict handling – because the environment may not be friendly always.

 Emerson is the one of the leading electric company in U.S which has its contacts all over the world, they are having customers from more than 85 countries, so for having records of their cusomers they are having data warehouse to store customer information but they failed to do so because custer information involves their name,address etc but their problem was regional names and the language where for instance a single name can be understood as different in different countries.  So,they hired a qualifed person Nancy Rybec as data administrator however after appointing him he made several changes in their data warehouse and appointed 6-10 permanent employees as data analyst,as”data stewards” for establishing and maintaining the quality of data entered in their OS.  Earlier it was notlike that most of the companies were having “find and fix approach” they are only look on those matters when there is a problem or they appointed some personals for only that period to improne their data resource creating data quality team involves gathering people with unusual mix of business, tecnology, and diplomatic skills . In ryback`s office these analyst helped to improve data base management system and they also rsearced with customer relationship, their location, and corporate hierarchies also they trained overseas workers to fix data in their native language and how maintain data base system and how they have to act on crisis  Reyback`s as already plays major role establishing all those things and maintaining standard communication between all those members and doing the logical design for data warehouse table it finally decreased 75 % duplicate rate miss spellings and also missing information but even though they have achieved all those things the again lack behind in search of proper information   Same happened in the case of Sanofi-Synthelabo Inc. Its one of the largest pharmaceuticals company in the world they also appointed Seth cohen as data quality control supervisor for ensuring the data quality of customer knowledge base that sanofi was being to build. He made a thorough change in Data Steward’s job he needs 100% perfection in their job.  Where in the mean time Sanofi purchased data about doctors that include therir name and date of birth but also in this they failed to get exact information so data stewards job also need politically astute , diplomatic and good at conflict resolution.

SWOT Analysis  STRENGTHS  Emerson electronics is one of leading and biggest electronic goods producing company established in 1890.  It is having its operation all around the covering more than 85 countries.  It is also placed in Fortune 500 .  Sanofi is also one of the top 5 pharmaceuticals producing company.  It is also a big MNC working all over the world.

 Weakness  Though its MNC its still struggling to effective data resource management system  +There still finding to have a proper IT  Sanofi being a good company they are failing to have proper data warehouse  Their own IT department is not supporting their Data Stewards 

 Opportunities  They can overcome their problem by having innovative Data Stewards  They can also keep up with the work by regular updates to the technology and should continue the flow.   Even sanofi can also have a very good team to build their own data resource instead of purchasing from others.   In their own company other team should help them to overcome the immediate crisis they can make a simple sysem so that all can have easy acess over it.    Threats  If they do not have proper data resource or warehouse the can not have information of all their clients and customer all over the world.  Being a MNC it may affect their progress if they do not have proper contact over their customers.    Sanofi is also build their own data resource which should coonect the doctors and finally leads to the customers oterwise it may risk in the future

Problem Definition/ Identification or What is being evaluated?  Emerson was facing problem earlier with how to manage their huge data resource all over the world having contacts with more than 85 countries and their customers .Then finally they came up with some ideas and they appointed Rybeck and as per Sanofi Cohen these people helped their company to overcome the different situation in their respective companies and finally arranged every thing, but both of them suggest that even though they done their maximum effort to overcome the situation still they failed in their work and suggests that “its not a one-shot deal” its an ongoing process every now and then they should look after their data resource, they should come up with some innovative ideas to update day to day information to their warehouse and making as simple as it is so that even customers also can have easy access through it.

 From the above passage, it can be inferred that, except for a few companies like Emerson and Sanofi and few other companies, most of the companies recognize the importance of data quality, But many of them just treat it as a “find – and – fix” effort, to be conducted at the end of the project by someone in IT. Most of the companies are unable to distinguish between a database administrator and a data analyst ( who are referred to as data stewards at Emerson).  It has been observed that certain companies find it as a find – and – fix effort, some others casually assign the job to business users who deal with the data head-on and while still others may throw resources at improving data only during major problems. But even after the existence of data stewards, there were malpractices happening – Most of the business divisions (75) customer records yielded 75 percent duplication rate. And, although may report to IT – case of Emerson and at the pharmaceutical sanofi. Not job for someone steeped in tech knowledge or a technophobe.  I think there may not a well existing

Alternatives – Application of concepts and facts  By appointing parmanent DATA STEWARDS to their company with many resistance in Emerson and Sanofi these Data Stewrds come up with some good and innovative work while Emerson was struugling to collect information of customers of 85 + countries not only the names of those customers but also information regarding quality and accuracy of cusomers data, including postal address,shipping address,and province code.  Data Stewards also helped them build data base administrotor(DBA) and also over coming the probliems such as research regarding customer relationship,train overseas workers to fix data in their native language and serve them to to build data administration anddatabase arictect for new requirements and bug fixes these thing helped EMERSON to keep up with their work and have agood customer relationship.   In the case of SANOFI they also appointed Seth Cohen as data quality control supervisor he did a great job in finding and purchasing some valuabli data base of doctors so through them they can reach the customers he belives that judgement is the big part of the Data Stewards job including ability to dtermineand seaking 100% efficiency having some kind of internal problem intheir own they come up with a good result.

Suggestions  I would consider the last alternative. A main contact should be established which is absolutely accurate and highly efficient. Should mention about the methods followed at Sanofi which is highly required such as good judgement and requirements of being politically astute, diplomatic and conflict resolution.

Conclusion  As discussed above, the role of data stewards is relatiely new, and its creation is motivaed by the desire to protect the valuable data asset of the firm . As more and more data are collected the should store it and process it and disseminated by organisation new and innovative ways must be developed to manage them.  Data stewards also should depelop some new skills so that they easily seek for more information they should be diplomatic and innovative and also have conflict resolution skill to manage data base system in their organisation it also makes the firm grow bigger and strong and involment less resource  The data coolection sysem is a never ending process so the should be in touch with improoving technology to develop themselves as well as their cuctomer relations. Customers were not treated good in earlier days the regular chant was”Profit is the life blood of bussiness”. But now it is changed as”customer is the life blood of business”.with out them we cant do any thing as we all know that data stewards always seeks data conformity for more accuracy.

Case Study Questions  1. Why is the role of a data steward considered to be innovative? Explain. The role of a data steward is considered to be innovative because its standardization of customer names ensures the quality and accuracy of customer data which consist of the postal address, shipping addresses and province codes. Innovation can help the business do well and helps in developing better efficiency in storing customer information. Additionally, data stewards can conduct web research for enhancing the customer’s database with additional information such as customers’ size, board memberships and others. It is a non-traditional role that does not fit clearly within any functional area, for instance, it is not technical, but needs to know technology. Furthermore, it is also not functional but it needs business knowledge.  Moreover, companies recognize the importance of data quality, it create a data quality team that requires gathering people with an unusual mix of business, technology and diplomatic skills. It is also treated as a succession of small projects rather than as an ongoing function. The need for data stewards only appeared as companies started to cross-integrate information that was previously housed independently, which has happened only recently. The role of the data stewardship gives the opportunity for a company to set the focus on managing their crucial information assets.  Reasons could include: Data steward plays a major role to ensure senior representative able to get data that have been entered accurately and collected systematically. They also enhance the information reporting process by collaborate with the various department and program use to produce data and information. Data stewards are considered to be innovative because it cannot be traditional classify in any functional area which is most companies put someone in charge of data only when something goes wrong. Although companies recognize the importance of data quality, but still many companies treated data quality as a “find-and-fix” effort that is done at the end of a project by an IT worker. Other companies try to maintain their data quality by having business users who use the data deal with the effort, while others simply wait to throw resources at improving the data when a major problem occurs. To fix this “bad habit” of many firms, here comes the roles of the data steward who views maintaining data quality as a continuous process to maximize the value of your data by planning and designing the database carefully and be monitored all the time. Data steward is playing an innovative role because they are not only dealing with the data but they concern about the security of the data as well. Data steward is doing jobs such as establishes procedures to verify and validate the data and always having a data back-up plan, as well as an approach to permanently storing the data.  As specified in the case data steward is not just responsible for the database management in an organization it’s more about the presentation of the content. Data steward in each business unit reviews the data and correct errors before the data are put into the operational systems. They also research customer relationships, locations of customers and the corporate hierarchies. Along with this they also facilitate the training of overseas workers to fix data in their native languages. They also serve as the main contact with the data administrator and database architect for new requirements and bug fixes.

 To perform all these tasks in a competitive environment data steward needs to have proper management skills about when to present what in which way. They should be sure about the data content and the time of its execution. So they need to be innovative in order to execute such analytical functions.

 2. What are the business benefits associated with the data steward program at Emerson? To accomplish this, Emerson has done something unusual: It has started to build a department with six to 10 full-time "data stewards" dedicated to establishing and maintaining the quality of data entered into the operational systems that feed the data warehouse.

The business benefits associated with the data Steward program at Emerson could include the standardization, accuracy and quality of data, reducing the duplication of data and transaction errors. Beside that it will integration across business units and geographic locations, providing a clear picture of worldwide operations and the last one is data stewards provide a single point of contact, streamlining communications and routing of new requirements.

 The business benefits associated with the data steward program at Emerson are standardization, accuracy and quality of data, reducing the duplication of data and transaction errors. It means that the in each business unit review data and corrects errors before the data are put in the operational systems. Besides that, data stewards are able to manipulate data in real time, capture knowledge for future use; can manage operations with their partners and simplify the development of operations to save time and costs. It is affecting in managing the business data to increase the efficiency of the business. The business can incorporate with the business units and locations, given a clear picture of worldwide operations. They can also research customer relationships, corporate hierarchies, and train overseas workers to fix data in their native languages. Data stewards provide a single point of contact, streamlining communications and routing of new requirements. Moreover, with a successful data stewardship, it is possible to properly implement a company effort.  Benefits could include: Reduce the problem of data duplication and transaction error by standardize the data in Emerson and focus on the accuracy and quality of data. At Emerson, data stewards ensure that is maintained during database conversions and do the logical design for the data warehouse tables. This ensure Emerson has their data correct, up-to-date and maintained. A clear picture of worldwide operations is provided by integration across business units and geographical location. Data stewards at Emerson review data and correct errors in each business unit before the data is put into operational systems. They research customer relationships, locations, and corporate hierarchies, train overseas workers to fix data in their native languages and serve as the main contact with the data administrator and database architect for new requirements and bug fixes.

Data stewards provide a single point of contact, streamlining communications and routing of new requirements. For example, Emerson’s customer records no longer have duplicated records, misspellings and fields with missing data. Also by having data stewards on staff, Emerson is engaging in preventative maintenance - meaning that because their data quality and integrity is consistently maintained and updated, they are preventing major problems from occurring in the data.

 Data steward helps in creating quality data, by unusual mix of business, technology and diplomatic skills. Data steward facilitates the process of establishing and maintaining the quality of data entered into the operational systems that feed the data warehouse. This provides great processes and standards to the activities performed and make the search engine more prominent and effective.   It helps in smooth functioning of the business with clear patterns and absolute solutions regarding data issues as per its security and availability. Due to deployment of data stewards, Business gets more systematic and scientific and the things become much easy to understand and locate. Business becomes more productive and decision making process becomes much easier and less time consuming.

 How does effective data resource management contribute to the strategic goals of an organization? Provide examples from Emerson and others. Management at Emerson can contribute to the strategic goals of an organization. Since the Emerson has the effective data resource management, therefore, Emerson is able to analyze who its customers are, where they are located, how much and which products are they purchasing, it’s can expanded the business to regional or global and its will increase their profits. Besides that, by using the data Stewards, it’s able to arrange the allocation of resources to where they are most needed, in terms of the quality and accuracy of the data. Moreover, the data resource management reduces the transaction errors and returns and increases the customer satisfaction from the accurate and updated data. Other example that has the effective data resource management contribute to the strategic goals of an organization is OneSource Information Services, who are in the business of providing information, effective data management is critical to its success and survival.  Data resource management is a managerial activity that applies information systems technologies like data based management, data warehousing and other data management tools to the task of managing an organization data resource to meet the information needs of their business stakeholders.

For example, the management at Emerson is able to analyze who its customers are, where they are located, how much and which products are they purchasing, etc., which can lead to regional or global sales teams.

The data stewards prioritize the allocation of resources to where they are most needed, in terms of the quality and accuracy of the data. Accurate and updated data leads to less transaction errors and returns, increasing customer satisfaction.

For companies in certain industries, such as One Source Information Services, who are in the business of providing information, effective data management is critical to its success and survival.  Data resource management at Emerson is able to analyze who its customers are, where they are located, how much and which products are they purchasing, and all these are helping the company to plan & determine their strategy such as how to be successful in building a strong relationship with their customer. By having so called data stewards, the allocation of resources can be done systematically and accurately which lead to customer satisfaction. Another example that shows effective data resource management contribute to the strategic goals of an organization is the Cisco System Inc.. It is a company that designs and sells networking and communications technology and services. Although it sells product to their customer, it does not have their own manufacturing plant which means all their product is getting from numerous of suppliers. Hence, the Cisco System Inc. needed a data stewards and a reliable database system. When a customer placing an order, employee of Cisco Inc. will search within their database their most suitable supplier that meets the customer demand. Here is where the data stewards function that is to provide a standardized and accurate information about all the supplier to make sure all the process goes in the right way.  Data are the heart of any organizations. These are the most strong and important resource for any organization. If data are arranged and managed carefully and systematically then it helps organizations to review its ongoing strategy and make new strategies as per the demand of the situation. Data’s are the information’s which facilitates the process of decision making and strategies formulation. In a competitive environment data resource management is so much important because it decides about the efficiency and effectiveness of policies and plans of organization.   For example, Emerson enjoys the advantage of superior business decisions due to proper data resource management it maintains. Similarly as for sanofi, it enjoys explained and clear version of data which makes the performance of activities much easier and relevant.

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