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1. Why Is the Role of a Data Steward Considered to Be Innovative? Explain

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1. Why Is the Role of a Data Steward Considered to Be Innovative? Explain • About Emerson Emerson (NYSE: EMR) is a diversified global manufacturing and technology company. It offers a wide range of products and services in the areas of process management, climate, technologies , network power, storage solutions. Recognized widely for its engineering capabilities and management excellence Emerson has approximately 129,000 employees and 250 manufacturing locations worldwide. professional tools, appliance solutions, motor technologies and industrial automation. Emerson Reports Second Quarter 2010 Results Second quarter sales up 1 percent, to$5.1 billion. EPS from continuing operations increased 10 percent, to $0.54. Strong operating cash flow of $632million, up 27 percent. Full year EPS guidance raised to $2.40to $2.55. ABOUT SANOFI U.S. Employee Count: 15,000 Global Employee Count: 100,000 Global Operations: More than 100 countries 2009 Global Sales: ½ 29.3 billion 2009 Global R&D Investment: ½ 4.6 billion Key Therapeutic Areas: Cardiovascular Disease, Central Nervous System , Internal Medicine and Metabolic Disorders. Oncology, Thrombosis and Vaccines. U.S. Web Site: www.sanofi-aventis.us Global Headquarters: Paris, France Global Website: www.sanofi-aventis.com DATA STEWARDS Data steward refers to the lead role in a data governance project. Data stewards take ownership of the data and work with the business to define the programmes objectives. A data steward is responsible for the data quality for data governance to be effective and successful in its objectives, the right combination of processes, technology and people need to be in place. The role of a data steward is that of maintaining data controlling data governance and master data management initiatives. Data stewardship is required for data implementation and data management to succeed. A Data Steward can also be given a Data quality budget for driving the data quality initiatives. A Data Steward should be positioned well in the organizationin terms of levels and hierarchy. A Data Steward can bereporting to CEO, COO or to CFO. DATA STEWARDS The benefits of appointing a data steward can include: Consistent use of data management as an effective resource Efficient mapping of data between systems and technology Potentially lower costs associated with migration to Service Oriented Architecture (SOA) Facts presented in the case Emerson Process Management supplies attempted to build a data warehouse to store customer information. Technical clichés in the accommodatting customers’ information, then hired a data administrator Nancy Rybeck. Build a department of “data stewards”. Responsibilities of the data stewards. Seth Cohen is the first data quality control supervisor at Sanofi in New York. Data stewards at Sanofi need to have business knowledge because they make frequent judgement calls, acoording to Cohen including the ability to determine to determine when you don’t need 100 % perfection. They also need to be politically astute, diplomatic and good at conflict handling – because the environment may not be friendly always. Emerson is the one of the leading electric company in U.S which has its contacts all over the world, they are having customers from more than 85 countries, so for having records of their cusomers they are having data warehouse to store customer information but they failed to do so because custer information involves their name,address etc but their problem was regional names and the language where for instance a single name can be understood as different in different countries. So,they hired a qualifed person Nancy Rybec as data administrator however after appointing him he made several changes in their data warehouse and appointed 6-10 permanent employees as data analyst,as”data stewards” for establishing and maintaining the quality of data entered in their OS. Earlier it was notlike that most of the companies were having “find and fix approach” they are only look on those matters when there is a problem or they appointed some personals for only that period to improne their data resource creating data quality team involves gathering people with unusual mix of business, tecnology, and diplomatic skills . In ryback`s office these analyst helped to improve data base management system and they also rsearced with customer relationship, their location, and corporate hierarchies also they trained overseas workers to fix data in their native language and how maintain data base system and how they have to act on crisis Reyback`s as already plays major role establishing all those things and maintaining standard communication between all those members and doing the logical design for data warehouse table it finally decreased 75 % duplicate rate miss spellings and also missing information but even though they have achieved all those things the again lack behind in search of proper information Same happened in the case of Sanofi-Synthelabo Inc. Its one of the largest pharmaceuticals company in the world they also appointed Seth cohen as data quality control supervisor for ensuring the data quality of customer knowledge base that sanofi was being to build. He made a thorough change in Data Steward’s job he needs 100% perfection in their job. Where in the mean time Sanofi purchased data about doctors that include therir name and date of birth but also in this they failed to get exact information so data stewards job also need politically astute , diplomatic and good at conflict resolution. SWOT Analysis STRENGTHS Emerson electronics is one of leading and biggest electronic goods producing company established in 1890. It is having its operation all around the covering more than 85 countries. It is also placed in Fortune 500 . Sanofi is also one of the top 5 pharmaceuticals producing company. It is also a big MNC working all over the world. Weakness Though its MNC its still struggling to effective data resource management system +There still finding to have a proper IT Sanofi being a good company they are failing to have proper data warehouse Their own IT department is not supporting their Data Stewards Opportunities They can overcome their problem by having innovative Data Stewards They can also keep up with the work by regular updates to the technology and should continue the flow. Even sanofi can also have a very good team to build their own data resource instead of purchasing from others. In their own company other team should help them to overcome the immediate crisis they can make a simple data storage sysem so that all can have easy acess over it. Threats If they do not have proper data resource or warehouse the can not have information of all their clients and customer all over the world. Being a MNC it may affect their progress if they do not have proper contact over their customers. Sanofi is also build their own data resource which should coonect the doctors and finally leads to the customers oterwise it may risk in the future Problem Definition/ Identification or What is being evaluated? Emerson was facing problem earlier with how to manage their huge data resource all over the world having contacts with more than 85 countries and their customers .Then finally they came up with some ideas and they appointed Rybeck and as per Sanofi Cohen these people helped their company to overcome the different situation in their respective companies and finally arranged every thing, but both of them suggest that even though they done their maximum effort to overcome the situation still they failed in their work and suggests that “its not a one-shot deal” its an ongoing process every now and then they should look after their data resource, they should come up with some innovative ideas to update day to day information to their warehouse and making as simple as it is so that even customers also can have easy access through it. From the above passage, it can be inferred that, except for a few companies like Emerson and Sanofi and few other companies, most of the companies recognize the importance of data quality, But many of them just treat it as a “find – and – fix” effort, to be conducted at the end of the project by someone in IT. Most of the companies are unable to distinguish between a database administrator and a data analyst ( who are referred to as data stewards at Emerson). It has been observed that certain companies find it as a find – and – fix effort, some others casually assign the job to business users who deal with the data head-on and while still others may throw resources at improving data only during major problems. But even after the existence of data stewards, there were malpractices happening – Most of the business divisions (75) customer records yielded 75 percent duplication rate. And, although may report to IT – case of Emerson and at the pharmaceutical sanofi. Not job for someone steeped in tech knowledge or a technophobe. I think there may not a well existing Alternatives – Application of concepts and facts By appointing parmanent DATA STEWARDS to their company with many resistance in Emerson and Sanofi these Data Stewrds come up with some good and innovative work while Emerson was struugling to collect information of customers of 85 + countries not only the names of those customers but also information regarding quality and accuracy of cusomers data, including postal address,shipping address,and province code. Data Stewards also helped them build data base administrotor(DBA) and also over coming the probliems such as research regarding customer relationship,train overseas workers to fix data in their native language and serve them to to build data administration anddatabase arictect for new requirements and bug fixes these thing helped EMERSON to keep up with their work and have agood customer relationship. In the case of SANOFI they also appointed Seth Cohen as data quality control supervisor he did a great job in finding and purchasing some valuabli data base of doctors so through them they can reach the customers he belives that judgement is the big part of the Data Stewards job including ability to dtermineand seaking 100% efficiency having some kind of internal problem intheir own they come up with a good result.
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