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Online Advertising
Online advertising From Wikipedia, the free encyclopedia Jump to: navigation, search This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (July 2007) Electronic commerce Online goods and services Streaming media Electronic books Software Retail product sales Online shopping Online used car shopping Online pharmacy Retail services Online banking Online food ordering Online flower delivery Online DVD rental Marketplace services Online trading community Online auction business model Online wallet Online advertising Price comparison service E-procurement This box: view • talk • edit Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial. -
CTR Prediction for Contextual Advertising: Learning-To-Rank Approach
CTR Prediction for Contextual Advertising: Learning-to-Rank Approach Yukihiro Tagami Shingo Ono Koji Yamamoto Yahoo Japan Corporation Yahoo Japan Corporation Yahoo Japan Corporation Tokyo, Japan Tokyo, Japan Tokyo, Japan [email protected] [email protected] koyamamo@yahoo- corp.jp Koji Tsukamoto Akira Tajima Yahoo Japan Corporation Yahoo Japan Corporation Tokyo, Japan Tokyo, Japan [email protected] [email protected] ABSTRACT if a user clicks their advertisements and visits the adver- Contextual advertising is a textual advertising displayed tiser’s site. To maximize revenue by choosing some ads from within the content of a generic web page. Predicting the candidates and ranking them to display, an advertising sys- probability that users will click on ads plays a crucial role in tem needs to predict the expected revenue for each ad. The contextual advertising because it influences ranking, filter- expected revenue from displaying each ad is a function of ing, placement, and pricing of ads. In this paper, we intro- both bid price and click-through rate (CTR). Bid price is duce a click-through rate prediction algorithm based on the the cost that the advertiser agrees to pay per click, so the learning-to-rank approach. Focusing on the fact that some advertising system already knows this. On the other hand, of the past click data are noisy and ads are ranked as lists, CTR for each ad can vary significantly in accordance with we build a ranking model by using partial click logs and then many factors such as the web page and user, so the system a regression model on it. -
Self-Regulatory Principles for Online Behavioral Advertising (FTC)
FTC Staff Report: Self-Regulatory Principles For Online Behavioral Advertising Behavioral Advertising Tracking, Targeting, & Technology February 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY....................................................... i I. INTRODUCTION........................................................1 II. BACKGROUND.........................................................2 A. What Is Online Behavioral Advertising?.. 2 B. The FTC’s Examination of Online Behavioral Advertising. 4 1. Online Profiling Workshop.....................................6 2. Tech-ade Hearings and the Ehavioral Advertising Town Hall. 8 C. Staff’s Proposed Self-Regulatory Principles. 1 1 D. Recent Initiatives to Address Privacy Concerns. 1 2 III. SUMMARY OF THE COMMENTS RECEIVED AND STAFF’S ANALYSIS.. 1 8 A. The Principles’ Scope. .............................................2 0 1. Applicability to Non-PII. .....................................2 0 2. Applicability to “First Party” Online Behavioral Advertising. 2 6 3. Applicability to Contextual Advertising. 2 9 B. Transparency and Consumer Control...................................3 0 1. Choice for Non-PII...........................................3 1 2. Providing Effective Notice and Choice. 3 3 C. Reasonable Security and Limited Data Retention for Consumer Data. 3 7 D. Affirmative Express Consent for Material Retroactive Changes to Privacy Promises.........................................................3 9 E. Affirmative Express Consent to (or Prohibition Against) Use of Sensitive Data ............................................................4 -
Contextual In-Image Advertising
Contextual In-Image Advertising Tao Mei, Xian-Sheng Hua, Shipeng Li Microsoft Research Asia 5F Sigma Center, 49 Zhichun Road, Beijing 100190, P. R. China {tmei, xshua, spli}@microsoft.com ABSTRACT so called Web 2.0 wave) have led to the countless private The community-contributed media contents over the Inter- image collections on local computing devices such as per- net have become one of the primary sources for online adver- sonal computers, cell phones, and personal digital assistants tising. However, conventional ad-networks such as Google (PDAs), as well as the huge yet increasing public image col- AdSense treat image and video advertising as general text lections on the Internet. Compared with text and video, advertising without considering the inherent characteristics image has some unique advantages: it is more attractive of visual contents. In this work, we propose an innovative than plain text, and it has been found to be more salient contextual advertising system driven by images, which auto- than text [9], thus it can grab users’ attention instantly; it matically associates relevant ads with an image rather than carries more information that can be comprehended more the entire text in a Web page and seamlessly inserts the quickly, just like an old saying, a picture is worth thousands ads in the nonintrusive areas within each individual image. of words; and it can be shown to the users faster than video. The proposed system, called ImageSense, represents the first As a result, image has become one of the most pervasive me- attempt towards contextual in-image advertising. The rele- dia formats on the Internet [13]. -
Music on PBS: a History of Music Programming at a Community Radio Station
Music on PBS: A History of Music Programming at a Community Radio Station Rochelle Lade (BArts Monash, MArts RMIT) A thesis submitted for the degree of Doctor of Philosophy January 2021 Abstract This historical case study explores the programs broadcast by Melbourne community radio station PBS from 1979 to 2019 and the way programming decisions were made. PBS has always been an unplaylisted, specialist music station. Decisions about what music is played are made by individual program announcers according to their own tastes, not through algorithms or by applying audience research, music sales rankings or other formal quantitative methods. These decisions are also shaped by the station’s status as a licenced community radio broadcaster. This licence category requires community access and participation in the station’s operations. Data was gathered from archives, in‐depth interviews and a quantitative analysis of programs broadcast over the four decades since PBS was founded in 1976. Based on a Bourdieusian approach to the field, a range of cultural intermediaries are identified. These are people who made and influenced programming decisions, including announcers, program managers, station managers, Board members and the programming committee. Being progressive requires change. This research has found an inherent tension between the station’s values of cooperative decision‐making and the broadcasting of progressive music. Knowledge in the fields of community radio and music is advanced by exploring how cultural intermediaries at PBS made decisions to realise eth station’s goals of community access and participation. ii Acknowledgements To my supervisors, Jock Given and Ellie Rennie, and in the early phase of this research Aneta Podkalicka, I am extremely grateful to have been given your knowledge, wisdom and support. -
Annual Report 2018 2 Annual Report 2018
ANNUAL REPORT 2018 2 ANNUAL REPORT 2018 ACCELERATING GROWTH PLAYING BY THE NEW RULES: IN THE DIRECT BRAND DATA GOVERNANCE, ECONOMY REVOLUTION ETHICS, AND LEGISLATION et’s not mince words: 2018 was a year of We see no reason to believe this direct brand ata is to the 21st century what capital massive disruption by any measure—and all economy will slow down, let alone go into reverse. This was to the 20th century. If you doubt that, Lsigns point to this disruption accelerating in “stack-your-own supply chain” is now so advanced and Dconsider this: In 2018, American companies 2019 and beyond. so embedded in the economy that the trends we’ve spent nearly $19.2 billion on the acquisition of For over a century, dominant consumer-facing seen for the past decade will only accelerate. audience data and on solutions to manage, process, companies created value through their ownership and and analyze digital audience data—a figure that operation of high-barrier-to-entry, capital-intensive It also represents an incredible represents a staggering 17.5 percent increase supply chains. The most successful companies owned opportunity for those who understand from the prior year (State of Data 2018 Report, outright or had significant control over every major the power of interactive media in this Winterberry Group, IAB). function within their supply chain, from the sourcing of new world order. This is the current data landscape—and the raw materials to the ownership of their factories and elephant in the room. warehouses, to the railway cars and trucks that got Digital advertising—whether display, search, or Our industry is at the center of a seismic change If you don’t have consumers’ trust, their goods to market. -
Unsorted Bookmarks Unsorted Bookmarks > Plugins
Downloaded from: justpaste.it/mybookmarks Unsorted Bookmarks Unsorted Bookmarks > Unsorted Academic Earth | Online Courses | Plugins Bookmarks Academic Video Lectures > Cricket Revolution - A Multiplayer PC WP Profiles | Nick Momrik | Cricket Game Profile storytelling Add-ons for Firefox WP Profiles | automattic | Profile WineHQ - Run Windows applications WP Profiles | Alex M. on Linux, BSD, Solaris and Mac OS X (Viper007Bond) | Profile Storybird - News pygame - python game WordPress › Yet Another Collaborative development Related Posts Plugin « storytelling PCSX2 Playstation 2 emulator - News WordPress Plugins The Online Sizzled Core - Internet, Web 2.0, Community Technology for Writers - Sizlopedia Unsorted Bookmarks > Writing.Com Shahan's World Protagonize: Google AdWords: Keyword Tool bookmarksBackup+notes collaborative Google Analytics | Official Website story & Online Contextual Advertising and My Bookmarks creative Behavioral Marketing Services Paste HTML: free anonymous fiction writing W3Schools Online Web Tutorials HTML hosting community Linkbucks.com - Make money when justpaste.it - publish text and people leave your website! share with friends Pay Per Click Advertising - In Text textsnip - Keep your text & code Ads for Websites by Infolinks formatting safe from IM and Squidoo : Welcome to Squidoo Email Digital Products Retailer: Affiliate Pen - Simple Online Publishing Program & Sell Online - ClickBank TextLinkAds | The Leader in Text Link Search Engine Optimization Tribal Fusion Traffic Junky Ad Broker - Online Internet Marketing Services whos.amung.us Diigo - Web Highlighter and Sticky Notes, Online Bookmarking and Annotation, Personal Learning Network. PhysOrg.com - Science News, Technology, Physics, Nanotechnology, Space Science, Earth Science, Medicine reddit.com: what's new online! Blogging Discussion, Tips & Tricks – Blogussion Knol - a unit of knowledge: share what you know, publish your expertise. -
Study Guide TABLE of CONTENTS
1 | Study Guide www.iab.com/salescert TABLE OF CONTENTS INTRODUCTION and HOW TO USE THIS GUIDE ................................................................................................4 PART ONE: THE IAB DIGITAL MEDIA SALES CERTIFICATION EXAM CHAPTER 1. ABOUT THE DMSC EXAM ..................................................................................................................5 Exam Format.....................................................................................................................................................5 Scoring...............................................................................................................................................................5 Exam Content Overview...................................................................................................................................5 Exam Blueprint ................................................................................................................................................6 PART TWO: EXAM CONTENT CHAPTER 2 . CORE DIGITAL MEDIA SALES KNOWLEDGE..................................................................................7 Calculations ......................................................................................................................................................7 Specialized Knowledge .....................................................................................................................................7 Skills, Abilities and Attributes........................................................................................................................10 -
DIGITAL MARKETING: KEY CONCEPTS and METRICS Takeaways
DIGITAL MARKETING: KEY CONCEPTS AND METRICS Takeaways ● Basic understanding of the main digital marketing channels and core principles ● Functional use of digital media math and core metrics ● Understand targeting opportunities and tools at your disposal ● Evaluate, optimize, test and refine digital marketing campaigns 2 | © 2018 General Assembly A Leader in Education Today’s complex, global economy requires a skilled workforce that can leverage technology to fuel success. Since 2011, General Assembly has transformed careers and teams through pioneering, experiential education in today’s most in-demand skills. GA’s robust suite of courses includes all the fundamental pillars of innovation to give individuals and teams options for growth and development. These skills — coding, data, design, digital marketing, and product management — foster innovation and drive the modern economy. At a Glance ● Award-winning curriculum and expert instructors at 20 global campuses, online, and in-office. ● A thriving alumni community of 50,000+ full- and part-time graduates. ● Dedicated career coaching for full-time students, with 7,000+ hiring partners, including Capital One, IBM, and NBC. ● Corporate training and hiring solutions with 350+ companies worldwide, including 39 of the Fortune 100. ● More than 500,000 attendees at bootcamps, workshops, and events. 4 | © 2018 General Assembly Alexander Sierra CEO, Sigma Ridge Alexander Sierra has a diverse background. He has a bachelor’s degree in Aerospace Engineering from the University of Florida, A master’s in Finance from Harvard University, and an MBA from the University of Massachusetts. Over 23 years of experience as a leader in Consulting, Sales & Marketing. Alex has managed teams of over 130 direct reports in 13 different countries and Marketing budgets of over 25 million dollars a year. -
Rhythmone Plc Announces Audited Full Year Financial Year 2017 Results
RHYTHMONE PLC ANNOUNCES AUDITED FULL YEAR FINANCIAL YEAR 2017 RESULTS Company Returns to Full-Year Underlying Profitability led by 28% Growth of “Core” Revenues London, England and San Francisco, CA – 15 May 2017 – RhythmOne plc (LSE AIM: RTHM, “Company” or “Group”), today reports audited results for the year ending 31 March 2017 (“FY2017” or “the Period”). The Company’s FY2017 conference call will be webcast live at https://investor.rhythmone.com at 9:30AM BST; 4:30AM EST; 1:30AM PST. Financial Highlights (Audited) Year ended Year ended 31 March 31 March 2017 2016 (audited) (audited) Change $000 $000 % or $ Operating Metrics: Total Revenue1 175,381 166,716 5% Core Revenue2 149,025 116,058 28% Non-Core Revenue3 26,356 50,658 (48%) Adjusted EBITDA4 1,386 (10,475) $11,861 Cash and Cash Equivalents, and Marketable Securities 75,204 78,486 (4%) Statutory Metrics: Revenue 149,025 116,058 28% Loss from Continuing Operations (14,029) (75,527) $61,499 Loss from Discontinued Operations net of Tax (4,761) (16,726) $11,965 Loss for the year (18,790) (92,253) $73,463 Loss per share attributed to RhythmOne Cents Cents Cents Basic (4.45) (22.88) 18.43 Loss per share from Continuing Operations Basic (3.32) (18.73) 15.41 1 Completed transformational shift to Core mobile, video and programmatic products, resulting in a return to revenue growth and profitability5; Significant growth of Core mobile, video and programmatic products that has driven financial performance across key metrics: – Total revenues1 of $175.4M, 85% from Core products (FY2016: $166.7M, -
Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가
Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가 Evaluation of Conversion Action Data Mechanisms in Cost-Per-Action Advertising 이 첨 (Li Tian) 경희대학교 경영대학 & 경영연구원 이 경 전 (Kyoung Jun Lee) 경희대학교 경영대학 부교수, 교신저자 요 약 온라인 광고모델의 기본 모델이 CPM (cost-per-mille) 기반 모델에서 CPC (cost-per-click) 기반 모델로 변화해왔으며, CPA (cost-per-action)모델이 온라인 광고산업의 새로운 대안 모델로 제시되고 있다. CPA 모델에서는 사용자가 어떤 광고를 클릭했는 지에 관한 정보를 퍼블리셔(Publisher)가 보유할 수 있어야 하며, 그래서, CPA 모델의 핵심은 Conversation Action Data를 확보하는 것이다. 이 논문에서는 이를 획득하는 두 가지 기존 메커니즘을 소개하고, 이들의 특징을 비교하고, 각 메커니즘의 한계를 분석한 다. 그 다음에 두 가지 새로운 메커니즘을 설계하고, 작동 요건을 분석하고, 실용성을 평가한다. 마지막 으로, 기존의 메커니즘들과 새로운 메커니즘들의 특징을 비교하고, 각 메커니즘의 비즈니스 가치와 유용성, 응용 범위를 분석한다. 이 논문에서 제안된 2가지의 새로운 메커니즘과 기존 메커니즘과 비교 분석을 통해 퍼블리셔에게 최적 CPA 메커니즘에 관한 판단정보를 제공할 수 있을 것으로 판단된다. 키워드 : 온라인 광고, CPA(Cost Per Action), Conversion Action Data, 비즈니스 모델 Ⅰ. 서 론1) several problems. In CPC, advertisers pay by the click-through rate. However, in many situations, a Online advertising is one of the fastest growing user may just click an advertisement but does not segments in the marketing industry. One of the domi- buy items. Good click-through rates are not the in- nant business models in online advertising market is dication of good conversion rates. Another problem CPC(cost-per-click). But CPC business model has is Click Fraud which is considered by many experts as the biggest challenge facing by the online advertis- ing industry(Crawford, 2004; Penenberg, 2004; Stone, †This research is supported by the Ubiquitous Autonomic Computing and Network Project, the Ministry of 2005). -
The Definitive Guide to Contextual Advertising
THE DEFINITIVE GUIDE TO CONTEXTUAL ADVERTISING 1 TABLE OF CONTENTS Preface 4 CHAPTER 1 Contextual PPC advertising 8 CHAPTER 2 Creating context on social platforms 14 CHAPTER 3 Contextual messages and your brand identity 21 CHAPTER 4 How does creative automation help? 28 Rocketium 35 2 “Dear marketer, Before you target me, ask yourself why I’d want to care…” - Gen Z prospects Consider this “60% of Gen Z will not use an app or website that loads too slowly.” (Institute of Business Management), via Hubspot 3 PREFACE Ads were always contextual -- at least until digital behavioural patterns became common knowledge and behaviour targeting took center stage. However, we are now at an interesting turning point in the history of online ads. Browser policies and privacy mandates have made non-negotiable restrictions on targeting through third-party cookies. As a result, there is a renewed focus on user experience and consent. “” 4 Because Chrome, Safari, and Firefox will all no longer support this type of data tracking (third party cookies) by 2022, publications like Digiday are calling Google's phase-out the “death of the third-party cookie.” 5 Marketers are obligated to care not only about the mandates but also about the fact that the users they are targeting are evolving to distrust the media overall and subsequently, brands that try too hard. Besides, the steep costs of lawsuits (GDPR suits costing as much as €20 million or 4% of global revenue) are tight shackles that could potentially crush a company. Contextual targeting, is therefore, one of the key strategies you need to embrace to stay relevant.