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ILCE-7S Product Information Document • ILCE7S/B

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ILCE-7S Product Information Document • ILCE7S/B ILCE-7S Product Information Document OFFICIAL NAMES Sony® α7S (Alpha 7S) Mirrorless Interchangeable Lens Digital Camera MODEL NAME IN ADVERTISING COPY • α7S (or Alpha 7S) • a7S (only allowable for web copy where alpha symbol (α) is not useable) KIT VARIATION MODELS (FAMILY) • ILCE-7S/B (black body) (UPC: 027242-881730) • ILCE7S/B (SAP name / SEL compressed model name) ANNOUNCEMENT/SHIP TIMING • Product announce date: 3 p.m. PDT, 04/06/2014/ 6 p.m. EDT 04/06/2014 • RDD: Requested Delivery Date WK27 Product will arrive at dealer’s warehouse. • CDD: Customer Delivery Date - July 8th 2014 • Price at launch $2,500 DESCRIPTION Basic Bullets (55 characters max) Rank Feature Char. 1 35mm sensor w/ large pixels for high-ISO & Dynamic Range 56 2 12.2MP full-frame optimized for 4k and low light video 46 3 High ISO up to 409,600 w/ fast AF in light as low as EV -4 58 4 Uncompressed 4:2:2 Full HD and 4K QFHD output via HDMI*1 56 5 50Mbps XAVC S 1920x1080 at 60P, 1280x720 at 120P 48 6 Picture Profile, S-Log2 and time code for a pro-workflow 56 7 High contrast 2.4-million dot XGA OLED Tru-Finder™ EVF 54 8 Audio level controls, AAC/Linear PCM*2, optional XLR kit 56 9 Silent shutter mode for discreet shooting 41 10 Simple connectivity to smartphones via Wi-Fi® or NFC 52 ADVERTISING & MESAGING Main Headline: Beyond Human Vision. Ad Copy Words 10-word World’s smallest in its class1, the full frame α7S delivers a breakthrough dynamic 17 range and low noise images. 25-word World’s smallest in its class1, the full frame α7S delivers a breakthrough dynamic 27 range and low noise images. See astonishing detail even in the dead of night. 50-word Presenting the α7S, the world’s smallest1 full frame interchangeable lens 55 camera. Images and video come alive with a breakthrough dynamic range. ISO sensitivity up to 409,600 reveals astonishing detail and color even in the dead of night. Video excels with Full Pixel Readout without pixel binning, a 4K-optimized sensor and uncompressed 4K output via HDMI. 1 ILCE-7S Product Information Document POSITIONING (DO NOT USE THIS COPY IN MARKETING – THIS IS FOR REFERENCE ONLY) Target Audience • Professional and Advanced amateur users who frequently shoot both still images and video • Professional and Advanced amateur users seeking high sensitivity and a mobile, large-sensor low-budget video solution. • Professional and Advanced amateur users purchasing a second camera to supplement their current α or a competitors’ full-frame model Major • Panasonic DMC-GH4 Competitors • Canon EOS 5D Mark III / 6D / 1DX / 1DC • Nikon D800 / D800E / D600 / 4DS / Df (still only on Df) Competitive • Sony’s new α7S model puts extraordinary sensitivity, low noise and Features spectacular 4K video quality into the hands of professional photographers and videographers. • The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm Exmor® CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 4096002 with unprecedented dynamic range and low noise. Line-up • The α7 series has so far seen the release of the α7, whose selling point Positioning is all-round capabilities, and the α7R, which offers an exceptionally high level of reality and high-precision depiction performance. The α7S will be launched as a new addition to the α7 series with unrivaled sensitivity as its main product concept. Continue… >>> 2 ILCE-7S Product Information Document FEATURE BULLETS Rank Feature Description Rich Asset 1 35mm sensor w/ The innovative α7S features a 12.2 effective large pixels for megapixel 35mm Exmor® CMOS sensor paired high-ISO & with a powerful BIONZ X image processor, Dynamic Range allowing it to shoot at a sensitivity range of ISO 50 – 4096004 with unprecedented dynamic range and low noise. The extra-large pixels on the α7S collects dramatically more light than traditional cameras to produce beautifully detailed, low-noise images in even the most challenging lighting environments. 2 12.2MP sensor The α7S is the world’s first 35mm camera to optimized for 4k incorporate ‘direct pixel readout’ utilizing the and low light video entire width of the full-frame image sensor without line skipping or pixel binning. Therefore in both HD and 4K video acquisition I can read and process data from every one of the sensor’s pixels. This allows video shooters to utilize all of the artistic and creative benefits provided by the unique sensor. 3 Fast Intelligent AF Equipped with the same high-precision Fast in light as low as EV Intelligent AF system as the α7R camera, the -4 α7S drastically improve AF sensitivity in low- light that can go as low as -4EV. 4 New-generation The larger than normal pixel size on the 35mm RGB filter with full-frame image sensor with effective 12.2MP, gapless on-chip employs Sony’s latest image sensor technologies lens design on the α7S. To boost the image sensor’s light collection efficiency, a new-generation RGB color filter has been adopted, in addition to the gapless on-chip lens design, light concentration technology and photodiode expansion technology delivers unprecedented high sensitivity and low- noise levels with high dynamic range in every light condition from severe low light to bright sunlight. By applying an AR coating on the surface of the seal glass over the image sensor, ghosting and flare have been minimized, further contributing to the α7S’s high image quality. 3 ILCE-7S Product Information Document Rank Feature Description Rich Asset 5 Uncompressed In video mode, the α7S can output 4K video at 4:2:2 Full HD and QFHD (3840x2160) in 4:2:2 to an optional 4K QFHD output via external 3rd party 4K recorder via the HDMI*1 HDMI*1 6 50Mbps XAVC S For the first time ever in a Sony α camera, the 1920x1080 at 60P, α7S adopts the workflow-friendly XAVC S 1280x720 at 120P recording format in addition to AVCHD and MP4 codecs. XAVC S format allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality. The α7S can record full HD (1920x1080) at frame rates of 60p, 60i, 30p and 24p directly to a compatible memory card. Video modes can be changed from full-frame to APS-C (super 35mm equivalent) if desired, and in this crop mode, the camera can support high frame rate 120fps shooting at standard HD resolution (1280 x 720p), creating a 5x slow-motion effect. 7 Pro-workflow w/ The α7S is equipped with S-Log2 gamma. Picture Profile, S- Common to Sony’s range of professional video Log2 and time code cameras, S-Log2 expands the dynamic range by up to 1300% to minimize clipped highlights and loss of detail in shadows. The α7S include a picture profile that can adjust settings like gamma, black, level and color adjustment, and can be saved for use in a multi-camera shoot. It also has Full HD and 4K base band HDMI® output, time code/user bit for easier editing, synchronous recording feature with compatible devices, various marker and zebra displays on both the LCD screen and viewfinder. 4 ILCE-7S Product Information Document Rank Feature Description Rich Asset 8 High contrast 2.4- View every scene in rich detail with the XGA million dot XGA OLED Tru-Finder, which features OLED OLED Tru-Finder™ improvements and the same 3-lens optical EVF system used in the flagship α99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations and 3 times the contrast of the α99. High-end features like 100% frame coverage and a wide viewing angle are also provided. 9 3.0" 1.23M dot LCD The tiltable 3.0” (1,229k dots) Xtra Fine™ LCD tilts for high and low Display makes it easy to photograph over angle framing crowds or low to capture pets eye to eye by swinging up approx. 84° and down approx. 45°. Easily scroll through menus and preview life thanks to WhiteMagic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant- quality still images and movies while enabling easy focusing operation. 10 Audio level controls, The α7S has a Multi-terminal interface shoe that AAC/Linear PCM*2, is compatible with Sony’s XLR Adaptor optional XLR kit Microphone Kits (XLR-K1M plus a new model under development), allowing the use of professional microphone systems. 11 Compatible w/ Sony Directly compatible with the growing family of E- E-mount lenses and mount lenses, the α7S camera can also be many others*3 used with A-mount and others lens systems with optional adapters. Sony’s complete α lens system includes several premium offerings from Carl Zeiss® and G Series Lenses. Sony’s E- mount lens system is particularly well-suited for video shooting, with a variety of models containing “movie-friendly” features like smooth focusing, powered zoom control, and silent iris/aperture control. 5 ILCE-7S Product Information Document Rank Feature Description Rich Asset 12 Simple connectivity Connectivity with smartphones for One-touch to smartphones via sharing/One-touch remote has been simplified Wi-Fi® or NFC with Wi-Fi®/NFC control. In addition to Wi-Fi support for connecting to smartphones, α7S also supports NFC (near field communication) providing “one touch connection” convenience when transferring images to Android™ smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.
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