Abbott, Susan, “Customer Crossroads,” 107 Action Metrics, 307 Adams, Roger, 42 Adbusters Media Foundation, 19 Adgabber
Index Note to the reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations. A Anderson, Chris, 250 Andreesen, Marc, 61–62 Abbott, Susan, “Customer Angry Customers Tell 3000 Crossroads,” 107 (Blackshaw), 106 action metrics, 307 animation, 63 Adams, Roger, 42 anonymous ratings, disallowing, 247 Adbusters Media Foundation, 19 anonymous survey, 138 AdGabber, 74, 75, 190 AOL (America Online), 4, 19, 73 395 Advergaming, 21 application developers, in Facebook, 75 ■ INDEX advertising. See also word-of-mouth Atom, 70 American attitudes on, 17 audience backlash against, 26 connections, 304–305 direct mail, 8 defining, 291–292, 321 effectiveness assessed, 298 participation in social media creation, 34 online, 9 understanding, 310 in podcasts, 229 audio podcasting, 71, 174, 228–233 on social networks, 77 audio testimonials, 222 and Social Web, 210 automobile dealers, 129 spending on, 40 awareness, 94–95, 292 time devoted to, 6 building, 269 traditional, 290 marketers focus on, 43 trustworthiness, 20 source of, 83 Advertising Age, 19, 42, 212 advertising avoidance, 154 viewer response to, 16–19 B advertising campaign, response to, 132 backlash airline marketing, 108–109 against advertising, 26 AJAX, 305 from rebates, 105 alli, 80 bacn, 278 Always Be Testing (Eisenberg), 331 bad reviews, 247, 249 Amazon, 21 ballot stuffing, preventing in reviews and online reviews, 176 ratings, 247 reviews of reviews, 248 Bank of America Small Business America Online (AOL), 4, 19, 73 Community, 203 American Airlines, Travel Bag, 165 banner ads, 90, 165 Americans, attitudes on advertising, 17 “Banner Blindness” study, 10 analog data, vs.
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