Passion Blogging Of
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ABOUTTHEAUTHOR PASSIONATWORK NOVAYTHEPOWEROF BLOGGINGPRACTICES P NETWORKEDINNOVATION A S "ORNIN2USSIA )STUDIEDECONOMICSAND OFKNOWLEDGEWORKERS S I O HUMANRESOURCEDEVELOPMENTANDWORKED ,ILIA%¼MOVA N .OVAYCONNECTSCOMPANIES KNOWLEDGE A T DESIGNING FACILITATINGANDMANAGINGLEARNING !SOTHERSOCIALMEDIAWEBLOGSHOLDTHEPROMISETOCHANGE PARTNERSANDGOVERNMENTORGANIZATIONSIN W O PROGRAMSINEDUCATIONANDNON PRO¼TSECTORS THEWAYINWHICHWORKISDONE)NTHISDISSERTATIONEARLY R ANOPENNETWORKTOREALIZEGROUNDBREAKING K .OWLIVINGINTHE.ETHERLANDS )WORKASA ADOPTERSOFWEBLOGSARESTUDIEDTOPROVIDEINSIGHTS )#4INNOVATIONSWHICHHAVEANIMPACTON B L RESEARCHERAT.OVAYSTUDYINGSOCIALMEDIA RELEVANTTOINTRODUCINGBLOGGINGINKNOWLEDGE INTENSIVE O PEOPLE SOCIETYANDTHEECONOMY)NTHIS G G CHANGINGWORKPLACE KNOWLEDGEANDLEARNING ENVIRONMENTS I WAY PARTNERSINSPIREEACHOTHERANDIDEAS N G )NMYWORK)BRINGTOGETHERMYEXPERIENCES AREGAINEDFORNEWSERVICES BETTERPROCESSES P R OFFACILITATINGLEARNINGANDMANAGINGCHANGE 4HERESEARCHFOCUSESONDESCRIBINGBLOGGINGPRACTICES A ANDANUNDERSTANDINGOFTHEOPPORTUNITIES C T I MYINTERESTINTECHNOLOGYANDMYPASSION OFKNOWLEDGEWORKERSANDCHALLENGESTHATARISEWHEN C WHICH)#4CREATES4OGETHERWETRANSLATETHOSE E S FORUNDERSTANDINGHOWPEOPLEWORK WEBLOGSAREUSEDINRELATIONTOWORK)TINCLUDESSTUDIES INTOSUCCESSFULSERVICESANDINTOTECHNOLOGY O F THATCOMBINEANANALYSISOFWEBLOGTEXTANDLINKSWITH K THATDELIVERS#OMPANIES UNIVERSITIESAND N "LOGGINGISPARTOFMYWORKSINCE AS PARTICIPANTOBSERVATION INTERVIEWSANDBLOGGINGABOUT O GOVERNMENTEACHCONTRIBUTETHEIR¼NANCIAL W L ARESEARCHTOPICANDASAPERSONALPRACTICE WORK IN PROGRESS E SHARE"EARINGRISKTOGETHERANDSHARINGTHE D G 7HILESTUDYINGUSESOFWEBLOGSINRELATION E FUNDINGBURDENMAKEOPENINNOVATIONA W TOKNOWLEDGEWORK )ALSOEXPERIMENTWITH 4HE¼NDINGSSUGGESTTHATWHILEINSOMECASESWEBLOGSARE O SAFEADVENTURE R BLOGGINGASANINSTRUMENTFORDOINGAND USEDTOPERFORMONE³SCORETASKS THEOPEN ENDEDANDPUBLIC K 4HERESEARCHERSAT.OVAYANDITSPARTNERSWORK E R REPORTINGRESEARCH NATUREOFBLOGGINGMAKESITMOREVALUABLEFORENABLINGWORK S ONMULTIDISCIPLINARYANDCOMPLEXINNOVATION INDIRECTLYTHROUGHSUPPORTINGSENSE MAKINGCONVERSATIONS TRAJECTORIESEVERYDAY4HEYCOMEFROMDIFFERENT )³MONLINEATBLOGMATHEMAGENICCOMAND DEVELOPINGIDEASOVERTIMEANDBEINGABLETOTAPINTOONE³S BACKGROUNDS FROMPSYCHOLOGYTOINTERACTION OPENFORACONVERSATION NETWORKWHENNEEDED DESIGN BUTTHEYSHAREANAPPRECIATIONOF PEOPLE³SNEEDSANDAPASSIONFOR)#4 ,ILIA%¼MOVA "YDESCRIBINGTHEPRACTICESOFKNOWLEDGEWORKERSWHO !SA4ECHNOLOGICAL4OP)NSTITUTE .OVAYIS BLOG THISRESEARCHPROVIDESAVIEWINTOTHECHANGING INDEPENDENTANDDRIVENTOACHIEVESOLUTIONS NATUREOFWORKTHATBECOMESINCREASINGLYDIGITAL NOMADIC THATGOBEYONDTHELATESTFADS7EUSETHEMOST ANDNETWORKED)TSHOWSTHEPOWEROFINDIVIDUALKNOWLEDGE UP TO DATEKNOWLEDGEANDEXPERTISE BRINGINGIN WORKERS WHOBYPASSEXISTINGAUTHORITIESANDUSE THEBESTPEOPLEFROMUNIVERSITIESATHOMEAND THEIRNETWORKSTOSTAYINFORMEDANDTOGETTHINGSDONE ABROAD!NDWEDOITINPARTNERSHIP)TISTHE )TDOCUMENTSTHEBLURREDBOUNDARIESBETWEENWHATIS PASSIONATWORK COMBINATIONWITHOURBUSINESSPARTNERS³KNOW PERSONALANDWHATISPROFESSIONAL ASWELLASTHE ,ILIA%¼MOVA BLOGGINGPRACTICES HOWWHICHENSURESSOLUTIONSCANDIRECTLYPROVE GROWINGNEEDTOKNOWHOWTODEALWITHTRANSPARENCY THEIRVALUEINPRACTICE ANDFRAGMENTATIONOFONE³SWORK OFKNOWLEDGEWORKERS )3". ,ILIA%¼MOVA 'ETTOKNOWUSATWWWNOVAYNL ABOUTTHEAUTHOR PASSIONATWORK NOVAYTHEPOWEROF BLOGGINGPRACTICES P NETWORKEDINNOVATION A S "ORNIN2USSIA )STUDIEDECONOMICSAND OFKNOWLEDGEWORKERS S I O HUMANRESOURCEDEVELOPMENTANDWORKED ,ILIA%¼MOVA N .OVAYCONNECTSCOMPANIES KNOWLEDGE A T DESIGNING FACILITATINGANDMANAGINGLEARNING !SOTHERSOCIALMEDIAWEBLOGSHOLDTHEPROMISETOCHANGE PARTNERSANDGOVERNMENTORGANIZATIONSIN W O PROGRAMSINEDUCATIONANDNON PRO¼TSECTORS THEWAYINWHICHWORKISDONE)NTHISDISSERTATIONEARLY R ANOPENNETWORKTOREALIZEGROUNDBREAKING K .OWLIVINGINTHE.ETHERLANDS )WORKASA ADOPTERSOFWEBLOGSARESTUDIEDTOPROVIDEINSIGHTS )#4INNOVATIONSWHICHHAVEANIMPACTON B L RESEARCHERAT.OVAYSTUDYINGSOCIALMEDIA RELEVANTTOINTRODUCINGBLOGGINGINKNOWLEDGE INTENSIVE O PEOPLE SOCIETYANDTHEECONOMY)NTHIS G G CHANGINGWORKPLACE KNOWLEDGEANDLEARNING ENVIRONMENTS I WAY PARTNERSINSPIREEACHOTHERANDIDEAS N G )NMYWORK)BRINGTOGETHERMYEXPERIENCES AREGAINEDFORNEWSERVICES BETTERPROCESSES P R OFFACILITATINGLEARNINGANDMANAGINGCHANGE 4HERESEARCHFOCUSESONDESCRIBINGBLOGGINGPRACTICES A ANDANUNDERSTANDINGOFTHEOPPORTUNITIES C T I MYINTERESTINTECHNOLOGYANDMYPASSION OFKNOWLEDGEWORKERSANDCHALLENGESTHATARISEWHEN C WHICH)#4CREATES4OGETHERWETRANSLATETHOSE E S FORUNDERSTANDINGHOWPEOPLEWORK WEBLOGSAREUSEDINRELATIONTOWORK)TINCLUDESSTUDIES INTOSUCCESSFULSERVICESANDINTOTECHNOLOGY O F THATCOMBINEANANALYSISOFWEBLOGTEXTANDLINKSWITH K THATDELIVERS#OMPANIES UNIVERSITIESAND N "LOGGINGISPARTOFMYWORKSINCE AS PARTICIPANTOBSERVATION INTERVIEWSANDBLOGGINGABOUT O GOVERNMENTEACHCONTRIBUTETHEIR¼NANCIAL W L ARESEARCHTOPICANDASAPERSONALPRACTICE WORK IN PROGRESS E SHARE"EARINGRISKTOGETHERANDSHARINGTHE D G 7HILESTUDYINGUSESOFWEBLOGSINRELATION E FUNDINGBURDENMAKEOPENINNOVATIONA W TOKNOWLEDGEWORK )ALSOEXPERIMENTWITH 4HE¼NDINGSSUGGESTTHATWHILEINSOMECASESWEBLOGSARE O SAFEADVENTURE R BLOGGINGASANINSTRUMENTFORDOINGAND USEDTOPERFORMONE³SCORETASKS THEOPEN ENDEDANDPUBLIC K 4HERESEARCHERSAT.OVAYANDITSPARTNERSWORK E R REPORTINGRESEARCH NATUREOFBLOGGINGMAKESITMOREVALUABLEFORENABLINGWORK S ONMULTIDISCIPLINARYANDCOMPLEXINNOVATION INDIRECTLYTHROUGHSUPPORTINGSENSE MAKINGCONVERSATIONS TRAJECTORIESEVERYDAY4HEYCOMEFROMDIFFERENT )³MONLINEATBLOGMATHEMAGENICCOMAND DEVELOPINGIDEASOVERTIMEANDBEINGABLETOTAPINTOONE³S BACKGROUNDS FROMPSYCHOLOGYTOINTERACTION OPENFORACONVERSATION NETWORKWHENNEEDED DESIGN BUTTHEYSHAREANAPPRECIATIONOF PEOPLE³SNEEDSANDAPASSIONFOR)#4 ,ILIA%¼MOVA "YDESCRIBINGTHEPRACTICESOFKNOWLEDGEWORKERSWHO !SA4ECHNOLOGICAL4OP)NSTITUTE .OVAYIS BLOG THISRESEARCHPROVIDESAVIEWINTOTHECHANGING INDEPENDENTANDDRIVENTOACHIEVESOLUTIONS NATUREOFWORKTHATBECOMESINCREASINGLYDIGITAL NOMADIC THATGOBEYONDTHELATESTFADS7EUSETHEMOST ANDNETWORKED)TSHOWSTHEPOWEROFINDIVIDUALKNOWLEDGE UP TO DATEKNOWLEDGEANDEXPERTISE BRINGINGIN WORKERS WHOBYPASSEXISTINGAUTHORITIESANDUSE THEBESTPEOPLEFROMUNIVERSITIESATHOMEAND THEIRNETWORKSTOSTAYINFORMEDANDTOGETTHINGSDONE ABROAD!NDWEDOITINPARTNERSHIP)TISTHE )TDOCUMENTSTHEBLURREDBOUNDARIESBETWEENWHATIS PASSIONATWORK COMBINATIONWITHOURBUSINESSPARTNERS³KNOW PERSONALANDWHATISPROFESSIONAL ASWELLASTHE ,ILIA%¼MOVA BLOGGINGPRACTICES HOWWHICHENSURESSOLUTIONSCANDIRECTLYPROVE GROWINGNEEDTOKNOWHOWTODEALWITHTRANSPARENCY THEIRVALUEINPRACTICE ANDFRAGMENTATIONOFONE³SWORK OFKNOWLEDGEWORKERS )3". ,ILIA%¼MOVA 'ETTOKNOWUSATWWWNOVAYNL PASSION AT WORK: BLOGGING PRACTICES OF KNOWLEDGE WORKERS Recent publications Telematica Instituut Fundamental Research Series 1998 - 2009 015 G. Guizzardi, Ontological Foundations for Structural Conceptual Models 016 M. van Setten, Supporting People in Finding Information: Hybrid Recommender Systems and Goal-Based Structuring 017 R. Dijkman, Consistency in Multi-viewpoint Architectural Design 018 J.P.A. Almeida, Model-Driven Design of Distributed Applications 019 M.C.M. Biemans, Cognition in Context: The effect of information and communication support on task performance of distributed professionals 020 E. Fielt, Designing for Acceptance: Exchange Design for Electronic Intermediaries 021 P. Dockhorn Costa, Architectural Support for Context-Aware Applications: From Context Models to Services Platforms 022 T. Broens, Dynamic Context Bindings: Infrastructural Support for Context-Aware Applications 023 Y. van Houten, Searching for Videos: The Structure of Video Interaction in the Framework of Information Foraging Theory Novay PhD Research Series 2009 - 024 L. Efimova, Passion at Work: Blogging Practices of Knowledge Workers For all dissertations in this series see www.novay.nl/dissertations Passion at work: blogging practices of knowledge workers Lilia Efimova Enschede, The Netherlands, 2009 Novay PhD Research Series, No. 024 (Novay/PRS/024) Cover Design: Morskieft Ontwerpers, Enter Book Design: Lidwien van de Wijngaert and Henri ter Hofte Printing: Universal Press, Veenendaal, The Netherlands Cover Photo: "A Topography of Woman", work-in-progress. The artwork and the photo are by Arlee Barr, a Canadian mixed media artist. Assessment Committee Chairman: prof.dr. P.P.M. Leseman (Utrecht University) Supervisors: prof.dr. P.R.J. Simons (Utrecht University) prof.dr. R. de Hoog (University of Twente) Co-supervisor: dr.ir. E. Faber (T-Xchange) Members: prof.dr. B.A. Collis (University of Twente) prof.dr. M.J. de Haan (Utrecht University) prof.dr. J. Grudin (Microsoft Research, University of Washington, USA) dr. J.H. Schmidt (Hans Bredow Institute for media research, Germany) prof.dr. P.F. Wouters (Erasmus University Rotterdam) ISSN (print) 1877-8739; No. 024 ISSN (online) 1877-8747 ISBN 978-90-75176-77-3 © 2009, Novay, The Netherlands Some rights reserved. Except where otherwise noted "Passion at work: blogging practices of knowledge workers" by Lilia Efimova is licensed under the Creative Commons Attribution-Non-Commercial-Share Alike 3.0 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc- sa/3.0/nl/deed.en Permissions beyond the scope of this license may be available at [email protected] Digital and hard copies of this work could be obtained at www.novay.nl/dissertations Novay, P.O. Box 589, 7500 AN Enschede, The Netherlands E-mail: [email protected]; Internet: http://www.novay.nl Telephone: +31 (0)53-4850485; Fax: +31 (0)53-4850400 PASSION AT WORK: BLOGGING PRACTICES OF KNOWLEDGE WORKERS Passie aan het werk: hoe bloggen kenniswerkers? (met een samenvatting in het Nederlands) PROEFSCHRIFT ter verkrijging