Benefits of the Line System by Davines, Designed and Formulated to Offer Total Coverage and Perfect Lifting
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A NEW COLOUR AND THE CREATIVE INTELLIGENCE A NEW COLOUR is the new ammonia-free permanent colouring Benefits of the line system by Davines, designed and formulated to offer total coverage and perfect lifting. • extraordinarily velvety, intense and multi-faceted colours A NEW COLOUR is an extremely flexible and complete • with natural anti-oxidants for long-lasting, shiny colours system: it provides full coverage of white hair, it can darken and lighten up to three levels, and it can change reflect with • ammonia free, for an odourless and pleasant application great flexibility. • delicate formulas for smooth and hydrated hair For A NEW COLOUR we drew inspiration from the insect’s world • complete, simple and flexible system that summarises and enhances nature’s creative skills and, at the same time, offers unequalled colour suggestions. It is a continuous change, the perfect combination between colours, shapes and lights. In nature, it is carotenoids and melanins that invent this smart riot of colour. Starting from the same ingredients that nature uses for its plays of colours, Davines Research Laboratories have developed an innovative, delicate and nature-inspired hair colour system. Infusing colour into matter, A NEW COLOUR prompts light to take new ways. A NEW COLOUR translates colour into infinite possibilities becoming ideal for the work of the colourist, who can finally read abstraction and handle pure colour implementing it for personal visions or desires. 1 1 A NEW COLOUR The new A NEW COLOUR ammonia-free colouring system features three components: • cream colour • cream base • dedicated activators (5 vol, 10 vol, 20 vol, 30 vol and 40 vol) To achieve the desired performance, the three components must always be mixed together following the instructions given below. For example, not using the cream base or using activators other than A New Colour Activators will prevent the system from working properly. 2 The A New Colour system also includes A New Colour bleaching powder, which is ammonia-free and lightens up to 7 levels and has to be used with A New Colour Activators. 3 2 PRODUCT CHARACTERISTICS AND ACTIVE INGREDIENTS COLOURING CREAM A NEW COLOUR LIGHTENING BOOSTER (000) A New Colour Colouring cream is ammonia-free and enriched with In cream without ammonia is fragrance-free and with no unpleasant Carotenoids and Melanin, both carrying out an effective anti-free smells, it is extremely easy to mix with colour cream, cream base and radical and antioxidant action. activator. It is formulated like all shades of A New Colour, but does not contain pigments. • Carotenoids are natural pigments very common in vegetables that can influence the warm colours of some animals that eat plants containing PURE COLOUR them. The Carotenoids contained in A New Colour are extracted from The Pure Colour range offers six permanent cream colours (red, yellow, carrots, they carry out a strong antioxidant action and, when combined green, blue, violet, orange) without ammonia, fragrance or unpleasant with the Melanin contained in the colour and the vitamin C contained in odour. They are extremely easy to mix with the Cream Base and A New the cream base, create a mix with distinctive anti-free radical properties. Colour Activator 5 vol. To be used on bleached or lightened hair to provide intense creative colouring or a pastel colour if diluted. • Melanin is a vegetable pigment extracted from date palms with a strong antioxidant and anti-free radical action. It works in synergy with the CREAM BASE Carotenoids contained in the colour and with the Vitamin C contained in A New Colour Cream Base is the key element of Davines’ new the cream base. colouring system. Indeed, it can achieve all the results that are traditionally obtained with ammonia-based colours, but without using ammonia. • Monoethanolamine (MEA) is a liquid substance, soluble in water and easily biodegradable that can create the alkaline environment required to The element characterizing the cream base is Sodium Metasilicate, a open the hair cuticles, favour the release of hydrogen peroxide and catalyse natural alkalinizing agent made up of quartz powder, characterized the polymerisation reaction. In A New Colour, MEA works in synergy by a very high refractive index, which is much higher than that of diamond with sodium metasilicate, which is a natural alkalinising agent and can give hair an extraordinary shine. It is fully biodegradable and is also contained in the A New Colour cream base. known as “soluble glass” because its structure is similar to that of glass, but it is soluble in water. It is used in synergy with the MEA contained in the colour to create the alkaline environment required for the pigment penetration into the hair. It can also remove heavy metals from 4 water, thus carrying out a protective function on the hair structure. Thanks the solubility of pigments and favour their penetration in the hair structure. to the presence of Sodium Metasilicate, MEA can achieve the same performance of ammonia fully respecting the hair structure. BLEACHING POWDER A New Colour Bleaching Powder does not contain ammonium The cream base also contains Vitamin C with its well-known antioxidant persulfates (thus it is ammonia-free), it has very low volatility and properties; it works in synergy with the Carotenoids and Melanin present ensures a controlled lightening process; it also contains a blue pigment in the colour to create a mix with distinctive anti-free radical properties. for an anti-yellow effect. Like the A New Colour cream base, also the powder Vegetable Vaseline is a fully natural active ingredient derived from is enriched with sodium metasilicate. castor oil and carnauba wax. Castor oil carries out softening and protective actions on the hair structure, which were already known in ancient times: it prevents hair breakage and the formation of split ends because it rebalances the amount of lipids in the hair. Carnauba wax has shine-giving and antioxidant properties. Vegetable vaseline adds shine and carries out a moisturizing and conditioning action on hair. ACTIVATORS A New Colour Activators are creamy emulsions containing 1.5%, 3%, 6%, 9% and 12% hydrogen peroxide (respectively 5 vol, 10 vol, 20 vol, 30 vol and 40 vol): Hydrogen Peroxide is the oxidizing agent that favours the polymerization action that will lead to the desired colour. A New Colour Activators have a particular viscosity studied to facilitate the mixing of the components and to allow the perfect adherence of the colour mix on the hair structure, avoiding any running of the mix. Also activators contain Vitamin C that, together with the Carotenoids and Melanin present in the colour, and the Vitamin C present in the cream base, creates a mix with a distinctive anti-free radical action. Furthermore, emollient substances have been added to increase 5 3 USING PROTECTION PROVIDER AND PRE-COLOUR Before applying the colour, it is advisable to apply Protection Provider with bare hands on the forehead, around the ears and hairline because it contains film-forming agents that can create a protective film on the skin preventing stains during the colouring process. Furthermore, to prevent sensitization in sensitive clients, it is advisable to apply Glorifying Pre-colour Treatment directly to the scalp. 6 4 DIAGNOSIS Before applying A New Colour it is advisable to carry out a thorough colour, especially if white; in this case, one should increase the processing diagnosis of the client’s hair with some important assessments that will ease time and pay special attention to cover the hair with colour perfectly well. the colourist’s task and guarantee full customer satisfaction. • Hair type: hair types vary according to the ethnic group, and this influences the processing times to use. Afro hair, for example, has a weak structure and is prone to fade easily, therefore the same processing times • Desired colour: thanks to the valuable support of the colour chart, used for Caucasian hair apply, whereas Asian hair is more resistant and choose the colour shade or combination of shades to meet the client’s requests. difficult to treat therefore it needs longer processing times. • Natural level: it is important to accurately assess the natural level as the difference between the starting level and the final one is crucial to choose the volumes to be used. • Residual pigments: when lightening hair, at the same time hair is 5 coloured and the natural hair melanins get lighter. The residual pigments SKIN SENSITIVITY TEST are the melanins that are still present in the hair after lightening and their composition varies according to the hair type and level of lightening achieved (see fig. on page 21). The residual pigments will influence the It is always advisable to carry out a skin sensitivity test 48 hours before final result. applying the colour, as described in the leaflet inside every box of A New • Cosmetic pigments: they are the pigments from previous cosmetic colours. Colour, to avoid any allergic reactions. • Percentage of white hair: it is necessary to assess the presence of white hair, as well as their distribution or presence only in specific areas. Assessing the right percentage determines the choice of the correct activator. • Hair condition: damaged hair, for example, is porous and thus absorbs colour more easily, but fades equally easily. This is why a specific post-colour treatment is recommended. • Scalp: always check if irritation or reddening are present. • Porosity and structure: it is important to distinguish fine, medium or thick hair, and also assess its porosity because - as previously mentioned - this can greatly influence pigment absorption. Fine hair is the easiest to colour, whereas thick and resilient hair is very difficult to 7 6 HOW TO USE THE COLOUR HOW TO USE It is important to remember that the choice of the activator Mix the colour, the cream base and A New Colour activator according to depends on the desired result: the results you wish to achieve.