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Trumans Brochure5.5X8 GROOMING MEN FOR OVER A DECADE Founded in New York City in 2006, Truman’s Gentle- men’s Groomers modernized the men’s barbering expe- rience by taking its clients' satisfaction to new heights. Truman’s tailored approach combines expertise from the most intensely trained staff in the men’s grooming indus- try. Truman's is recognized as a top men's grooming destination with its unparalleled salon experience includ- ing full bar/lounge service, styling service stations with privacy screens, novel services such as shoe shines, scalp massages, hand/foot repair and spa and body treatments. Fast forward a decade and thousands of clients serviced, Truman's launched a custom-made line of highly functional hair and skin care products in 2017. Using quality ingredients that are made in America combined with Truman's seasoned stylists input, men can now elevate their home grooming experience with award-win- ning hair, shave, and skin care products developed from behind the barber chair. trumans-nyc.com Truman’s male grooming products were created to meet the specific needs of our clients. As grooming professionals, we saw a gap in the market for high-performing men’s grooming products made with quality ingredients. TRUMAN’S PRODUCT LINE Truman’s Gentlemen’s Groomers’ decade-plus experience in men’s grooming services has given us the firsthand knowledge of what men truly are looking for in grooming products and why. Truman’s products are differentiated because we can offer the following: • More than 10 years grooming experience in NYC. • Product development led by stylists and barbers dedicated to the male grooming industry. • Product tested in Truman’s salons on Truman’s discerning and loyal clientele. • Award winning products built for men and made in America. trumans-nyc.com AWARD B E S S WINNER D T 2014 R O A F W GR A OOMING TRUMAN’S AWARD-WINNING HAIR PASTE SHAPE | CONTROL | FORTIFY Truman’s versatile Hair Paste is designed to provide structural support and long-lasting hold with just the right amount of control. The measured pump delivery system dispenses the perfect amount of product every time, so you will never overuse or underuse again. Directions: Use half of a pump for thinning hair, one pump for full hair and two pumps for coarse or unruly hair. Use on all hair types for a medium hold and just the right amount of shine. KEY INGREDIENTS: BEESWAX (provides reliable hold without stiffness), LANOLIN (penetrates hair to retain moisture), CHONDUS CRISPUS (seaweed extract enhances hair health) PARABEN FREE | FREE OF HARSH CHEMICALS | NEVER TESTED ON ANIMALS | MADE IN THE USA MOISTURIZING SHAMPOO CLEANSE | NOURISH | HYDRATE Truman’s Moisturizing Shampoo is formulated to remove excess oils, residue and buildup, while sealing in moisture and nourishing the hair. A proprietary blend of proteins and antioxidants strengthens follicles, enhances circulation to the scalp and delivers long-lasting volume for thicker hair. This is not a two-in-one shampoo/conditioner as many conditioners add too much weight to men's hair. Directions: Made for daily use. Thoroughly massage into wet hair and scalp, then rinse. KEY INGREDIENTS: WHEAT PROTEIN (moisturizes), KELP EXTRACT (antioxidant), PEPPERMINT OIL (invigorates, activates follicle cells) MATTE TEXTURIZER DEFINE | STYLE | FINISH With a light, but defined hold, Truman’s Matte Texturizer is a great styling tool, especially for men with fine hair. Using beeswax to provide hold with reduced shine and natural Vitamin E to moisturize; this product provides a stylish, light hold with a natural matte finish. Directions: Work a nickel-sized dab between hands. Apply evenly through hair for preferred style. KEY INGREDIENTS: SUNFLOWER OIL (to nourish and moisturize hair), SHEA BUTTER (drive deep penetration of moisture to help improve softness) trumans-nyc.com Truman’s male grooming products were created to meet the specific needs of our clients. As grooming professionals, we saw a gap in the market for high-performing men’s grooming products made with quality ingredients. FACIAL CLEANSER RESTORE | INVIGORATE | HYDRATE Truman’s Facial Cleanser deep cleans to remove dirt and sweat from pores without drying your skin. Sunflower oil helps nourish and restore the skin, while peppermint and eucalyptus oils provide invigorating, long- lasting hydration. Directions: Made for daily use. Wet skin. Massage into face with circular motions. Rinse and pat dry with towel. KEY INGREDIENTS: SUNFLOWER OIL (helps moisturize, nourish and restore), EUCALYPTUS AND PEPPERMINT OIL (for immediate and long-term skin hydration) FACIAL SCRUB EXFOLIATE | ENERGIZE | RENEW Truman’s energizing Facial Scrub clears away dead skin and removes dirt for a clear complex- ion. A combination of natural Peppermint, Eucalyptus and Menthol Oils invigorate, restore and moisturize, leaving the skin clean and hydrat- ed. DIRECTIONS: Wet skin. Massage into skin with circular motions. Rinse and pat dry with towel. Use three to four times per week. KEY INGREDIENTS: SUNFLOWER OIL (helps moisturize, nourish and restore), EUCALYPTUS AND MENTHOL OIL (for immediate and long term skin hydration) PARABEN FREE | FREE OF HARSH CHEMICALS | NEVER TESTED ON ANIMALS | MADE IN THE USA FACIAL MOISTURIZER MOISTURIZE | REPLENISH | HYDRATE Truman’s Facial Moisturizer uses eucalyptus oil to cool and soothe as it penetrates your skin. This advanced lightweight formula relieves scaling and flaking caused by dryness, while hydrating and replenishing moisture for smoother, healthier, better-looking skin. Directions: Made for daily use. Apply nickel-sized amount to skin. Rub evenly across face and neck. KEY INGREDIENTS: PANTHENOL (form of Vitamin B that penetrates skin to reduce inflammation and rebuild skin), EUCALYPTUS OIL (cools and soothes), HYDROLYZED ADANSONIA DIGITATA EXTRACT (reduces appearance of under eye bags and slackening around eyes) LIP BALM SOOTHE | MOISTURIZE | PROTECT Truman’s deeply therapeutic Lip Balm heals chapped and cracked lips, while relieving dryness and irritation. Water resistant and long lasting to maintain maximum comfort under all climate conditions. Directions: Apply to lips as needed. KEY INGREDIENTS: SHEA BUTTER (moisturizes and improves skin softness) TAPIOCA (soothes and reduces irritation), PEPPERMINT OIL (cooling and anti- inflammatory) trumans-nyc.com SHAPE | CONTROL | FORTIFY Truman’s versatile Hair Paste is designed to provide structural support and long-lasting hold with just the right amount of control. The measured pump delivery system dispenses the perfect amount of product every time, so you will never overuse or underuse again. Directions: Use half of a pump for thinning hair, one pump for full hair and two pumps for coarse or unruly hair. Use on all hair types for a medium hold and just the right amount of shine. KEY INGREDIENTS: BEESWAX (provides reliable hold without stiffness), LANOLIN (penetrates hair to retain moisture), CHONDUS CRISPUS (seaweed extract enhances hair health) SHAVE CREAM CONDITION | GUARD | REFRESH Truman’s Shave Cream is designed to protect the skin, while delivering the ultimate smooth, close shave. Uniquely formulated with a proprietary blend of essential oils, bio marine extracts and pro vitamins to help eliminate razor burn, clogged pores, breakouts and ingrown hairs. Effectively reduces irritation while it firms and tones, leaving skin soft, smooth and refreshed. Directions: Wet face with hot water. Rub on even layer to cover shaving area. Works with all blades. KEY INGREDIENTS: MACADAMIA AND SAFFLOWER OILS (provide a layer of protection), UNDARIA PINNATIFIDA (seaweed extract, a natural anti- inflammatory to reduce irritation) AFTERSHAVE BALM G Y R R O AWARD O COOL | SOOTHE | REFRESH O G M WINNER E I N T 2018 A Truman’s lightweight and ultra-cooling G C A W VE Aftershave Balm is made with shea butter and ARD SHA tapioca to soothe razor burn, redness and irritation. This unique combination of ingredi- ents absorbs into the skin quickly for fast-act- ing relief. Finish your shave routine with this subtle masculine scent. Directions: Rinse remaining shave cream and splash face with cold water. Pat dry with towel and apply dab of balm. Gently work into skin. KEY INGREDIENTS: ALLANTOIN (heals and reinforces skin’s natural protective barrier), COCONUT OIL (naturally hydrates and conditions), APPLE FRUIT EXTRACT (penetrates for long-lasting moisture) PARABEN FREE | FREE OF HARSH CHEMICALS | NEVER TESTED ON ANIMALS | MADE IN THE USA BEARD OIL CONDITION | TAME | PROTECT Truman's Beard Oil is formulated with jojoba and avocado oils to nourish, manage, and maintain your beard. Designed to soften beard hair while maintaining shape. Natural oils offer a subtle, masculine scent. Directions: Use a few drops, rub into your hands and massage onto beard. Style as desired. KEY INGREDIENTS: SUNFLOWER OIL (helps moisturize and restore), AVOCADO OIL (provides vitamins E, C and Omega 3), JOJOBA OIL (helps nourish dry skin) TRAVEL SET Truman’s 4-piece on-the-go shower and shave routine will recharge and refresh you during travels. Truman’s Travel Set includes Truman’s Moisturizing Shampoo, Facial Cleanser, Shave Cream, and Lip Balm packed in a clear, TSA-approved zipper bag. Directions: • Cleanse and wash your face with Truman’s Facial Cleanser, 1.7 fl oz • Get a smooth shave with Truman’s Shave Cream, 1.7 fl oz • Wash your hair and stimulate your scalp with Truman’s MoisturizingShampoo, 1.7 fl oz • Soothe, moisturize, and relieve dry lips with Truman’s Lip Balm, .33 fl oz trumans-nyc.com THE TRUMAN’S WAY Truman’s tailored approach results in a novel grooming experience, combining expertise from the most intensely trained staff in the men’s grooming industry with unparalleled service and premium men’s grooming products. For more than a decade Truman’s has provided the ultimate luxury grooming experience for men. Now Truman’s award-products allow men to bring the Truman’s experience home with them. Using its lounges as its testing ground and its clients as its critics, Truman’s developed a line of superior men’s products.
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