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NORTH ONE HITACHI: AMERICA JULY 2015 At a glance: 2 Social Innovation Forum 4 Global Brand Campaign Update 5 Penske Sponsorship 6 Recent Acquisitions 10 Summer Food Drive in the area of Social Innovation. We have the operational and information technologies, industry knowledge and analytics expertise. No other company can bring it together like we can – on a large scale. In the Americas, we have an unmatched opportunity to build and deliver solutions that truly transform business and society.” Jack Domme addressing the audience at the Hitachi Social Innovation Forum in North America 2015. One of Domme’s top priorities is building a growth-based culture in Jack Domme: the Americas, emphasizing trust, transparency and accountability. A New Chief Executive for the Americas key to a growth-based culture is to establish a “market-in” approach, Effective April 1, 2015, HDS CEO also now very focused on the strong setting realistic growth targets Jack Domme was appointed Hitachi’s potential for growth in North America. grounded in market realities, and Chief Executive for the Americas, aligning Hitachi’s impressive research Chairman of the Board of Hitachi Mr. Domme has more than 30 years of and development capabilities to build Consulting Corporation and also experience in the IT industry and has and deliver repeatable solutions for became an Executive Officer of Hitachi, worked for Hitachi since 2003. In his many customers and industries. A Ltd. Mr. Domme’s appointment is new role, Mr. Domme is responsible for significant area of opportunity is to part of a new global management creating a regional strategy, growing build a value chain that reduces costs strategy – described as “autonomous the Social Innovation Business and and enables investment in strategic decentralized global management” – allocating investments in new strategic markets. that is Hitachi’s intention to place more growth areas. direct control of key businesses into While Domme is focused on winning, the hands of local leaders. To grow the When asked about his goals for he always puts it into perspective by Social Innovation Business globally, Hitachi in North America, Mr. Domme saying, “We want to win the right way. Hitachi recognizes the importance of said, “My aim is to ensure that the That means with high integrity. We enabling faster decision-making so that vast resources of Hitachi are aligned want to win for the company. We want the company is more responsive to the and fully utilized to drive innovative to take care of our employees. We market and customer needs. Hitachi is solutions for our customers, especially want to invest in the future.” Clockwise from top left: Higashihara-san making a point during panel on Social Innovation; Kevin Eggleston, Senior Vice President, Social Innovation and Global Industries, Hitachi Data Systems, speaking on a panel; A cancer survivor talks about his personal experience with Hitachi’s Proton Beam Therapy system; Roger S. Penske (left) with Hiroaki Nakanishi (right). Hitachi Hosts First Social Innovation Forum in North America On April 28 and 29, Hitachi hosted HDS CEO Jack Domme, who was its first ever Hitachi Social Innovation appointed Chief Executive for the “By conducting business in a way that Forum (HSIF) 2015 in North America. Americas on April 1, shared his is global, inclusive and collaborative, Set against the glamour of the Wynn perspective on the market opportunity we will all be able to enjoy the benefits Encore Resort in Las Vegas, the Forum for social innovation and why Hitachi of better systems and an enhanced provided Hitachi Group companies is uniquely positioned to be a leader quality of life. We will all live better with an opportunity to build on the in this area due to our broad industry by sharing our most innovative ideas momentum surrounding increased expertise, unparalleled innovation, regarding the enhancement of our One Hitachi activities in our region and extensive IT solutions and global Social Infrastructure Systems.” present Hitachi’s capabilities around market presence. The program also Hiroaki Nakanishi key verticals to customers, partners included a Fireside Chat between Chairman and CEO, Hitachi, Ltd. and executive leadership from Japan. Roger S. Penske, Chairman, Penske With the spotlight on North America Corporation, and event MC Steve all, more than 550 people attended as a top growth market for Hitachi, the Clemons, who is an editor-at-large at the event, and the feedback has been event was an important opportunity The Atlantic. overwhelmingly positive. to educate attendees about Hitachi’s leadership in the Social Innovation In addition to these speakers, the Content from the event, including Business. agenda included panel discussions videos and photos, are now posted on social innovation and leadership, on Hitachi’s U.S. website: http:// Highlights of the one day Forum innovation in social and industrial www.hitachi.us/about/hitachi/events/ included remarks by Hitachi, Ltd.’s two infrastructure, and industry-focused hitachi-social-innovation-forum-2015. top executives - Hiroaki Nakanishi, panels on how big data and connected Additional material, including the Chairman and CEO, and Toshiaki solutions will impact the automotive, presentations, can be found on the Higashihara, President and COO. healthcare and security sectors. In Group Company Resource Site. 2 | One Hitachi: North America | July 2015 Social Innovation Showcase Impresses at HSIF Greeted enthusiastically by Emiew, • Big Data Lab time public safety information from the Hitachi robot, guests at the • Communications, Media and multiple security sensors shown on Hitachi Social Innovation Forum Entertainment a single pane of glass (a solution enjoyed a private VIP reception in • Energy and Earth Resources from HDS), guests were able to gain the Social Innovation Showcase on • Healthcare and Life Sciences some insight into the breadth of the evening of April 28 which served • Internet of Things that Matter Hitachi’s expertise and product line- as the kick-off to the whole event. • Smart City – Efficient Transportation up across a wide range of industry The Social Innovation Showcase • Smart City – Sustainable sectors. The excitement in the room was the first time a majority of Infrastructure was palpable throughout the event, Hitachi’s Group companies in North • Smart City – Public Safety and the Showcase provided guests America had the opportunity to • Hitachi World new to Hitachi and those already exhibit their products and solutions familiar with the chance to truly see together. 27 Group companies From driving a bull dozer in a the breadth of “One Hitachi.” had displays in the Showcase. simulator supplied by HCM to Organized thematically, the seeing a fly’s wing using HTA’s Showcase had customized areas tabletop scanning electron devoted to the following topics: microscope to watching real Clockwise from top left: One of the most popular exhibits was Hitachi’s driving simulator; Former Americas Chairman Takashi Hatchoji (center) speaking to guests at the Showcase; (from left to right) Mark Jules, Vice President, Public Safety and Visualization Solutions, Hitachi Data Systems, Eriyoshi Konno, President and CEO, Hitachi America, Ltd., Emiew, the Hitachi robot, interacted with and Hiroaki Nakanishi, Chairman and CEO, Hitachi, Ltd.; Explaining Hitachi solutions to guests at the Showcase. guests at the event. July 2015 | One Hitachi: North America | 3 The annual Inspiration of the Year Global Award competition started in mid-June and the submission period will end on August 21. While global, this annual award recognizes excellence at Hitachi Hitachi’s new mobility ad Group companies by region. Entries are judged based on Global Brand Campaign Update how well they represent the values of Innovation, Teamwork, In FY2013, Hitachi launched a multi- The newest ad in the group focuses Global and Inspire the World. faceted, global advertising campaign on mobility and features a child While each region holds its own with the tagline “Social Innovation – It’s asking if his car might take him to the competition, the criteria are Our Future.” The campaign reinforces future. New creative executions are uniform in all competitions taking Hitachi’s belief that it can create a also being planned for FY 2015. New place throughout the world. The better world for future generations by TV commercials are being created winning teams in each region will using its Social Innovation Business based on the issues of security and send one representative to Tokyo to solve a range of serious global transportation. New print ads are also for the Global Commendation challenges. To date, the campaign being developed around the issues of Ceremony. includes six TV commercials that can energy, water and transportation. All of also be seen on YouTube on the Hitachi the new ads should be available by the Click here to access the entry Brand Channel and nine different print end of September. form. The User ID is inspiration, ads. In North America, these print ads and the password is global. are running in prestigious publications For more information on the campaign, including the Financial Times, the Wall please visit the Global Campaign The goal of the competition is to Street Journal, the Economist, Fast section on Hitachi’s website. If you recognize excellence as well as Company, Harvard Business Review, have questions about the campaign projects that embody Hitachi’s Fortune and Bloomberg Businessweek. in North America, please contact Vision statement, which is Banner ads will also be running in a HAL’s Branding and Corporate “Hitachi delivers innovations that range of digital media outlets. Communications Group. answer society’s challenges. With our talented team and proven experience in global markets, we can inspire the world.” Entries North America Brochure Updates can be made by individuals or We will be updating the PDF version of the North America groups as long as the project Group company brochure this summer. The PDF version took place during the prior fiscal of the brochure can be found at http://www.hitachi.us/ year.
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