FORM 20-F Farfetch Limited
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Innovating a 90'S Streetwear Brand for Today's Fashion Industry
FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses. -
E-Commerce in MENA Report
E-commerce in MENA Opportunity beyond the hype Disclaimer This report was published by Google and Bain & Company for information purposes only. To the extent permitted by law, we do not represent or warrant that this report is reliable, accurate, complete. Accordingly, this report is made available for use “as is,” and any use thereof will be undertaken solely at your own risk. We reserve the right, in our sole discretion, to cease publishing this report at any time, and we do not give or enter into any conditions, warranties or other terms with regard to this report. In particular, no condition, warranty or other term is given or entered into to the effect that this report will be of satisfactory quality, noninfringement or that the report will be fit for any particular purpose. This work is based on secondary market research, analysis of financial information available or provided to Bain & Company and a range of interviews with industry participants. Bain & Company has not independently verified any such information provided or available to Bain and makes no representation or warranty, express or implied, that such information is accurate or complete. Projected market and financial information, analyses and conclusions contained herein are based on the information described above and on Bain & Company’s judgment, and should not be construed as definitive forecasts or guarantees of future performance or results. The information and analysis herein do not constitute advice of any kind, are not intended to be used for investment purposes, and neither Bain & Company nor any of its subsidiaries or their respective officers, directors, shareholders, employees or agents accept any responsibility or liability with respect to the use of or reliance on any information or analysis contained in this document. -
Projektowanie Komunikacji Vol. 2
Projektowanie komunikacji vol. 2 Projektowanie komunikacji vol. 2 pod redakcją Michała Grecha, Annette Siemes i Mariusza Wszołka seria projektowanie komunikacji Spis treści Mariusz Wszołek Kolejna zmiana w designie 7 Dorota Płuchowska Społeczeństwo. Wybrane aspekty digitalizacji mediów komunikacji 23 Adam Nobis Mowa, pismo i historie kamieni 47 Krzysztof C. Matuszek Kommunikation statt Handeln. Ein Vorschlag zur Weiterführung des Luhmannschen Kommunikationsbegriffs 59 Małgorzata Ciesielska Kiedy mniej znaczy więcej. Jak projektować materiały edukacyjne w kontekście poznawczych teorii uczenia się 87 Maja Kawiak Operacjonalizacja pojęcia user experience 107 Lea Kazanecka-Olejnik Powtarzalność w przestrzeni. Rola kopii architektonicznej w procesie kształtowania miejsca 133 Arkadiusz Haławin Komunikacja wewnętrzna – perspektywa rynkowa na tle teorii komunikacji 149 Zuzanna Gałuszka Diagnostyka modelu 8P względem odzieżowych marek luksusowych 165 Inez Jasińska Zjawiska czytelnicze w sieci a promocja książek 191 Agata Zborowska Reklama społeczna w kontekście upowszechniania profilaktyki raka piersi. Projekt oferty komunikacyjnej 213 Katarzyna Płoszaj Niechlujstwo, puste treści i desemantyzacja komunikacji 239 Mateusz Flont, Krzysztof Wasilewski „A-tak. Anarchistyczna Gazeta Uliczna” – papierowe pismo alternatywne w czasach Facebooka (badania wstępne) 261 Kamil Olender Jak projektować komunikację o polityce? Przegląd najczęściej stosowanych kategoryzacji ideologicznych partii politycznych 295 Rafał Klepka „Wiadomości” TVPiS i „Fakty” TVN (Tusk -
The Effect of E-Commerce on Luxury Brands, Equivocation Between Exclusivity and Omnipresence
The Effect of E-commerce on Luxury Brands, Equivocation Between Exclusivity and Omnipresence Thesis By Anna Yun Submitted in Partial fulfillment Of the Requirements for the Degree of Bachelor of Science in Business Administration State University of New York Empire State College 2018 Reader: David Starr-Glass Statutory Declaration / Čestné prohlášení I, Anna Yun, declare that the paper entitled: The Effect of E-commerce on Luxury Brands, Equivocation Between Exclusivity and Omnipresence was written by myself independently, using the sources and information listed in the list of references. I am aware that my work will be published in accordance with § 47b of Act No. 111/1998 Coll., On Higher Education Institutions, as amended, and in accordance with the valid publication guidelines for university graduate theses. Prohlašuji, že jsem tuto práci vypracoval/a samostatně s použitím uvedené literatury a zdrojů informací. Jsem vědom/a, že moje práce bude zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěrečných prací. In Prague, 27.04.2018 Anna Yun 2 Acknowledgment: Given work becomes a reality with help of many people. I would like to acknowledge and thanks all of them. Firstly, I would like to express my special gratitude and thanks to my mentor Professor Starr-Glass for sharing knowledge, unwavering support, and patience with the deadlines throughout this project work. I would like to thank my family and close friends for life-long support, encouraging and believing in my abilities. The contribution of every individual mentioned above have been crucial in the carrying out this project. -
The State of Fashion 2021
The State of Fashion 2021 3 The State of Fashion 2021 CONTENTS Executive Summary 8—9 ECONOMY Industry Outlook 10—13 GLOBAL GLOBAL ECONOMY 16—33 01: Living with the Virus 17 Jumia: Balancing Speed with Discipline in a Crisis 20 02: Diminished Demand 23 Covid-19 and the New Era of Luxury 29 CONSUMER CONSUMER SHIFTS CONSUMER SHIFTS 34—57 03: Digital Sprint 35 Kering: Fast-Tracking a Digital Upgrade 38 Alibaba: Innovating for China’s Advanced Ecosystem 41 04: Seeking Justice 45 Louis Vuitton: Hardwiring Accountability in a State of Flux 48 05: Travel Interrupted 52 FASHION Selfridges Group: Managing the Pivot to Local Shopping 55 SYSTEM FASHION SYSTEM 58—99 06: Less is More 59 A More Circular Fashion Industry Will Require a Collective Effort 63 07: Opportunistic Investment 67 08: Deeper Partnerships 70 BEAUTY BEAUTY Shahi Exports: Reforming the Fashion Supply Chain 74 2021 Risk, Resilience and Rebalancing in the Apparel Value Chain 77 09: Retail ROI 81 H&M Group: Making Retail More Resilient 85 Mapping the Retail Portfolio of the Future 89 10: Work Revolution 96 THE STATE OF BEAUTY 2021 100—107 MGFI MCKINSEY GLOBAL FASHION INDEX 108—115 Glossary 116 End Notes and Infographics 118 7 CONTRIBUTORS IMRAN AMED ACHIM BERG ANITA BALCHANDANI SASKIA HEDRICH As founder, editor-in-chief Based in Frankfurt, Achim Anita Balchandani is a As global senior expert in and chief executive of The Berg leads McKinsey’s Global Partner in McKinsey’s London McKinsey’s Apparel, Fashion Business of Fashion, Imran Apparel, Fashion & Luxury office, and leads the Apparel, & Luxury group, Saskia Amed is one of the fashion group and is active in all Fashion & Luxury group in Hedrich works with fashion industry’s leading writers, relevant sectors including EMEA. -
FORM 20-F Farfetch Limited
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number 001-38655 Farfetch Limited (Exact name of Registrant as specified in its charter) Not Applicable (Translation of Registrant’s name into English) Cayman Islands (Jurisdiction of incorporation or organization) The Bower, 211 Old Street London EC1V 9NR, United kingdom (Address of principal executive offices) James L. Maynard General Counsel & Executive Vice President Group Legal [email protected] Farfetch Limited The Bower, 211 Old Street London EC1V 9NR, United kingdom (Name, E-mail and Address of Company Contact Person) Securities registered or to be registered, pursuant to Section 12(b) of the Act Trading Title of each class Symbol(s) Name of each exchange on which registered Class A ordinary shares, par value $0.04 per share FTCH New York Stock Exchange Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None Indicate the number of outstanding shares of each of the issuer’s classes of capital stock or common stock as of the close of the period covered by the annual report. -
FORM 20-F Farfetch Limited
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2019 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number 001-38655 Farfetch Limited (Exact name of Registrant as specified in its charter) Not Applicable (Translation of Registrant’s name into English) Cayman Islands (Jurisdiction of incorporation or organization) The Bower, 211 Old Street London EC1V 9NR, United Kingdom (Address of principal executive offices) James L. Maynard General Counsel & Executive Vice President Group Legal Telephone: +44 (0) 20 7549 5900 Farfetch Limited The Bower, 211 Old Street London EC1V 9NR, United Kingdom (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered, pursuant to Section 12(b) of the Act Title of each class Trading Symbol(s) Name of each exchange on which registered Class A ordinary shares, par value $0.04 per share FTCH New York Stock Exchange Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None Indicate the number of outstanding shares of each of the issuer’s classes of capital stock or common stock as of the close of the period covered by the annual report. -
The State of Fashion 2020 the State of Fashion 2020 the State of Fashion
The State of Fashion 2020 The State of Fashion 2020 The State of Fashion 2 The State of Fashion 2020 The State of Fashion 2020 4 CONTENTS Executive Summary 10—11 ECONOMY Industry Outlook 12—15 GLOBAL Global Economy 18—31 01: On High Alert 19 02: Beyond China 23 Southeast Asia: A Region of Nuanced Opportunity 26 Russia: Signs of Resurgence in a Polarised Market 28 CONSUMER CONSUMER The GCC: A Region in Transition 30 SHIFTS Consumer Shifts 32—59 03: Next Gen Social 33 Want to See the Future of Social Media? Look to Asia. 37 04: In The Neighbourhood 43 Executive Interview: Pete Nordstrom 46 FASHION SYSTEM Unlocking the Power of Stores 50 05: Sustainability First 52 The Future of Upcycling: From Rags to Riches 56 Fashion System 60—87 06: Materials Revolution 61 Fashion’s Biological Revolution 64 MGFI 07: Inclusive Culture 66 Executive Interview: Annie Wu 70 08: Cross-Border Challengers 73 Executive Interview: Wang Mingqiang 76 09: Unconventional Conventions 79 Executive Interview: Raffaello Napoleone 82 10: Digital Recalibration 85 McKinsey Global Fashion Index 88—99 Glossary and Detailed Infographics 100 End Notes 102 The State of Fashion 2020 6 FOREWORD For the fourth year in a row, The Business business and creative, for 2020. Through BoF’s of Fashion and McKinsey & Company have teamed extensive expertise in fashion strengthened by up to bring our trademark rigour and evidence to global industry networks, we thread McKinsey’s debates within the global fashion industry and international perspective and analytical rigour. to provide an authoritative annual picture of The We then bolster this with our survey of over 290 State of Fashion.