Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 2007 Grinning with the devil: the use of humor in race record advertisments Justin Guidry Louisiana State University and Agricultural and Mechanical College,
[email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the History Commons Recommended Citation Guidry, Justin, "Grinning with the devil: the use of humor in race record advertisments" (2007). LSU Master's Theses. 4121. https://digitalcommons.lsu.edu/gradschool_theses/4121 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact
[email protected]. GRINNING WITH THE DEVIL: THE USE OF HUMOR IN RACE RECORD ADVERTISEMENTS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Arts In The Department of History by Justin Guidry B.A., University of Louisiana at Lafayette, 2003 April 2007 Table of Contents ABSTRACT……………………………………………………………………………...iii INTRODUCTION……………………………………………………………………...…1 SECTION 1 THE DEVELOPMENT OF MODERN ADVERTISING…………………….6 2 PROBLEMS OF ADVERTISING BLUES MUSIC………………………...13 3 PERCEPTIONS OF THE BLUES…………………………………………..25 4 ADVERTISEMENT ANALYSIS…………………………………………...39 CONCLUSION…………………………………………………………………………..47 APPENDIX…………………………………………………………………………..…..51 BIBLIOGRAPHY……………………………………………………………………..…56 VITA…………………………………………………………………………………..…59 ii Abstract The advertisements that appeared in black newspapers for race records in the 1920s were employed to interest the buying public in a new mode of music: the rural blues.