MAY 21, 2018 | VOLUME 152, NUMBER 19 | WWW.BANKERSDIGEST.COM ARKANSAS Shirrell Returns to His Home State LOUISIANA to Work as Chief Retail Officer at Simmons Bank MidSouth Bank Hires Pine Bluff-based Simmons Bank has At Regions Financial Corp., Shirrell Avant as Chief Credit Officer hired FRANKLIN SHIRRELL to be the com- was one of five executives selected to Lafayette-based MidSouth Bank has pany’s chief retail officer. He will lead major organizational changes and hired KEITH AVANT as chief credit officer. oversee retail strategic restructuring for 1,500 stores, He is responsible for the administration banking operations, with direct project responsibility for and oversight of the including recruit- 280 stores in multiple states. bank’s credit-relat- ment, sales and Shirrell began his banking career in ed activities, customer experi- 1984 at Worthen Bank in Little Rock af- including credit ence across all of ter earning a bachelor of science degree quality, underwrit- Simmons Bank’s in business administration from the ing, portfolio approximately 150 Sam Walton College of Business at the administration and branch locations in University of Arkansas–Fayetteville. SHIRRELL documentation, as five states. “It’s a great feeling to not only be well as compliance For the past 22 years, Shirrell has back in my home state, but also now AVANT with legal and been with Regions Financial Corp. where to be joining an Arkansas-based bank,” regulatory requirements. he most recently was executive vice Shirrell says. For the past three years, Avant, president and head of consumer and Chartered in 1903, Simmons Bank who has 26 years of banking and credit business banking units in the Dallas, Fort has locations in Arkansas, Kansas, Mis- experience, worked for Bank of America Worth, Austin and Houston markets. souri, Texas and Tennessee. • Merrill Lynch in Atlanta and Dallas in various credit-related roles, including senior vice president/credit executive. NEW MEXICO Lilly Retires from Colorado-based From 1999 to 2014, he held a number of senior credit leadership positions at National Bank Holdings Corp., Birkans Hired as CFO SunTrust Bank in Florida and Georgia, On May 2, National Bank Holdings Corp., do, also announced including lead credit executive for the which, through its bank subsidiary NBH that ALDIS BIRKANS, Florida private wealth management Bank, operates as Hillcrest Bank in New the company’s group and lead credit executive for the Mexico and Texas, senior vice president sports and entertainment group. Avant announced that and treasurer, will is a graduate of SunTrust Bank’s Leader- BRIAN F. LILLY, the become executive ship Development Program. company’s execu- vice president and Avant earned both a bachelor’s tive vice president, chief financial officer degree in finance and an MBA from the chief financial officer on August 10. Prior University of Central Florida–Orlando. BIRKANS and chief of M&A to joining National He holds FINRA Series 7 and Series 63 and strategy will Bank Holdings in 2011, he was the vice licenses. retire from the president and assistant treasurer for “We particularly like that he has LILLY company next M&I Bank and also served in various worked in multiple states and believe March. He will continue to serve in his finance-related roles at Citigroup. his background makes him perfectly current role through August 10 and Through its bank subsidiary, NBH suited to lead the credit activities of our thereafter will serve in a non-executive Bank, National Bank Holdings Corp. op- two-state franchise,” says JIM MCLEM- role with the company until March 2019. erates 104 banking centers in Colorado, ORE, MidSouth Bank president and CEO. National Bank Holdings Corp., the greater Kansas City region, Texas MidSouth Bank NA currently has 42 locations in Louisiana and Texas. based in Greenwood Village, Colora- and New Mexico. • • PUBLISHED EVERY MONDAY EXCEPT THE FIFTH MONDAY OF THE MONTH MISSISSIPPI Bostick Named Renasant Bank Market President in Corinth, Griffin Promoted to First Vice President Tupelo-based Renasant Bank has Renasant Bank also announced announced that REID BOSTICK has been recently that JUSTIN GRIFFIN has been promoted to market president in promoted to first vice president and loan Corinth. He will be review officer. He will continue his role at ESTABLISHED 1942 responsible for Renasant Bank in loan review, including (USPS 041180) managing daily coordination with the audit committee, operations and loan monitoring internal loan risk, collecting Southwest banking news portfolios for action plans and maintaining the depart- published every Monday except Renasant’s Corinth ment’s scheduling process. the fifth Monday of the month at and Iuka markets. Griffin is a graduate of Mississip- 1700 Rio Grande St., Ste. 100 Bostick joined pi State University with a bachelor of Austin, Texas 78701 Renasant in 2011, business administration degree and a BOSTICK having previously graduate of the Paul W. Barret Jr. Grad- Neil Ferguson, Editor served as banking officer. uate School of Banking. Contact Bankers Digest at Bostick is a graduate of Mississippi Renasant Corp. is the parent of 512/474-6889 State University with a bachelor of busi- Renasant Bank, a 114-year-old financial [email protected] ness administration degree and a mas- services institution with 180 banking, www.bankersdigest.com ter’s of public policy and finance degree. mortgage and wealth management of- He is also a graduate of the University of fices in Mississippi, Tennessee, Alabama, For display or classified Mississippi School of Banking. Florida and Georgia. • advertising inquiries, email [email protected] One year subscription rate: TEXAS Centennial Bank Announces Martinez Print and digital $52 as New Vice President of Mortgage Lending in Boerne Digital only $28 | Single copy $1 In late April, Centennial Bank’s CHRISTO- real estate license. He spent time work- Opinions expressed by PHER SALINAS, senior vice president and ing as a licensed Realtor before moving writers of bylined articles in this Boerne market president, announced into the lending sector of the mortgage publication are not necessarily the hiring of ROBERT industry, holding positions as both a those of Bankers Digest. We make MARTINEZ as vice lender and underwriter. Most recently no representations or warranties president of Martinez worked at a San Antonio com- for information, products mortgage lending. munity bank as an assistant vice presi- or services contained in any Martinez will be dent and senior mortgage originator. He advertisement in this magazine responsible for has more than 20 years of experience or on the Bankers Digest website. leading the mort- in real estate and has worked for over a Editorial guidelines may be gage lending decade in the banking industry. obtained upon request. Articles services at Centen- Centennial Bank has been in and photos may be submitted to MARTINEZ nial Bank in the business for more than 80 years and above address or sent via email. Boerne community. currently has 14 locations in Austin, Periodical postage paid at Born and raised in San Antonio, Mar- Lubbock, Plainview, Tulia, Hart, Post, Austin, Texas, and at additional tinez studied real estate at San Antonio Slaton, Kerrville, Fredericksburg, mailing offices. College and proceeded to earn his Texas Boerne and New Braunfels. • POSTMASTER Send address changes to Bankers Digest ADVERTISERS Bankers Digest 1700 Rio Grande St., Ste. 100 Babich & Associates ........................11 McCune Construction Austin, Texas 78701 Bankers Mortgage .............................3 Services Group ..............................6 BKD CPAs and Advisors ......................5 Rogers-Ford LC Architecture © 2018 BANKERS DIGEST Eide Bailly ........................................9 and Interior Design ......................12 Haltner Design + Build .......................7 Texas Bankers Association Red Book ....4 2 | Bankers Digest May 21, 2018 J.D. Power Ratings Show Weak Links in Digital Banking BIG BANKS LEAD THE WAY ON DIGITAL TRANSFORMATION. Big banks have the ETAIL BANK INVESTMENTS IN TECHNOLOGY are paying off in the form of largest concentration of digital-centric substantial numbers of digital-only bank customers, but some of that growth customers (47 percent). Within the big R may be coming at the expense of customer satisfaction. According to the and regional bank segments, Capital J.D. Power 2018 U.S. Retail Banking Satisfaction Study, 28 percent of retail bank One and Bank of America have the customers are now digital-only, but they are the least satisfied among all customer highest percentages of digital-centric segments examined in the study. customers (55 percent and 53 percent, respectively), giving them a significant lead in digital transformation. “There is no doubt that digital bank- THE DIGITAL DIVIDE IS LARGEST AMONG “While the retail banking industry ing channels give banks an enormous MILLENNIAL AND GEN X CUSTOMERS. The has a great deal of work to do to bridge opportunity to reduce costs, but the gap in satisfaction between digital-cen- the growing digital divide, some leaders risk is that those cost savings come with tric and branch-dependent customers have already begun to make huge lower levels of customer engagement,” cuts across all generations of retail bank progress on the digital learning curve,” says Paul McAdam, senior director of customers, but it is most pronounced McAdam says. “Some of the best prac- the banking practice at J.D. Power. among Millennials (35-point satisfaction tices being pioneered today by digital “Right now, retail banks need to address gap) and Gen X (24-point satisfaction leaders include highly personalized the growing digital divide that is emerg- gap), bucking the conventional wisdom digital interactions along with branch ing within customer segments. Suc- that younger banking customers do not transformation efforts that serve cessfully navigating that transition will like to use branches. Continued on page 10 require banks to provide better, more personalized advice that is consistent across both digital and branch inter- actions, and to ensure that customer 20 years of correspondent residential mortgage lending success.