Project Report
Total Page:16
File Type:pdf, Size:1020Kb
Project Report Skill Development Program under Comprihensive Handicraft Cluster Development Scheme of O/o Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India Funded By: O/o Development Commissioner (Handicrafts) Ministry of Textiles, Govt. of India Organised by: Export Promotion Council for Handicrafts EPCH House, Pocket 6&7, Sector – C, LSC Vasant Kunj, New Delhi - 110070 Contents 1. ACKNOWLEDGEMENT ........................................................................................................................... 2 2. ABOUT IMPLEMENTING AGENCY ......................................................................................................... 3 3. EXECUTIVE SUMARRY ........................................................................................................................... 4 4. BACKGROUND ....................................................................................................................................... 7 5. PROJECT OBJECTIVE .............................................................................................................................. 9 6. DURATION OF THE TRAINING PROGRAM ............................................................................................. 9 7. PROJECT METHODOLOGY/APPROACH ............................................................................................... 10 7.1 Identification of the trainer: ............................................................................................................... 12 7.2 MONITORING ...................................................................................................................................... 14 7.4 Hiring of local agency for mobilization of the artisans for training Program ..................................... 15 7.5 TRAINING INFRASTRUCTURE .............................................................................................................. 15 7.6 Training ProcessTool/ Raw Material/Study material Distribution: .................................................... 16 7.7 Training Process .................................................................................................................................. 16 8. Project Result and Achivement........................................................................................................... 18 9. Assessment and certification .............................................................................................................. 37 10. MEDIA COVERAGE OF SKILL DEVELOPMENT PROGRAM .................................................................... 38 11. HIGHLIGHTS OF THE TRAINING PROGRAM......................................................................................... 46 12. ANNEXURE ........................................................................................................................................ 164 I. Sanction order ……………………………………………………………………………………………………………………….164 II. Training Calendar ………………………………………………………………………............................................. 167 III. List of Trainer………………………………………………………………………..….………………………………………...…171 IV. Course Curriculam………………………………………………………………………………………………………….……..178 V. Course Book…………………………………………………………………………….……………………………………….…...200 VI. List of Artisans …………………………………………………………………………………………………………………...…208 Page 1 of 208 1. ACKNOWLEDGEMENT We are grateful to the O/o Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India for providing the funds for the implementation of Skill Development Program at Narsapur, West Godavari, Andhra Pradesh under CHCDS scheme. We acknowledge the supports from local administration such as South Regional office of DC (Handicrafts), Marketing & Service Extension Centres, O/o of DC (Handicrafts), Vijayawada, District Collectorate East and West Godavari, DRDA, East and West Godavari, Lace Park, All India Lace Exporter Association, for their extended support for smooth implementation of the program. EPCH wishes to thank the Stakeholders of Narsapur Mega Cluster, trainee, trainers, lace leader, Panchayats for their contribution in the program. Export Promotion Council for Handicrafts Page 2 of 208 2. ABOUT IMPLEMENTING AGENCY Export Promotion Council for Handicrafts is the apex body of Indian handicraft manufacturers & exporters. A non-profit organization, the Council provides comprehensive information about the sector to international buyers and ensures optimal interface between the Indian handicrafts industry and international buyers, to facilitate conducive business. Among its regular activities, EPCH organizes buyer-seller meets, conferences and study tours overseas to explore market opportunities. The Council also undertakes design & technical workshops for creating awareness within the industry. With approximately 8300 member exporters from the many craft regions spread across the length and breadth of the country, EPCH has successfully positioned India as a sourcing destination for the best in craft rich home, gifts & lifestyle products. With its headquarters in New Delhi, EPCH has representative offices in Mumbai, Kolkata, Chennai, Bengaluru, Saharanpur, Jaipur, Jodhpur, Moradabad and Agra. EPCH is also recognized as a model organization for its continuous pursuit of excellence. For its trade events, EPCH facilitates visiting buyers, in terms of online registration, product information, booking hotels, transportation, etc. EPCH has expertise of over the last 20 years, to organize several marketing events domestic as well as international. EPCH over the last 20 years has built up the Indian Handicrafts & Gifts Fair (IHGF), as a vibrant trade platform for Indian artisans, manufacturers & suppliers from across India and discerning buyers from across the world including retailers, wholesalers, chain stores, buying conglomerates, importers, etc. Other than the marketing events EPCH has also actively involved in skill upgradation of artisans, manufacturer and exporters member of different crafts in different part of country. EPCH helps craftsperson/manufacturer/exporters in ensuring quality of product through different skill program through providing various design support. Council also assist individual entrepreneur/exporters members in all kind export compliance issues through seminar/workshop such as "Export Marketing, Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet, Open House etc. Page 3 of 208 3. EXECUTIVE SUMARRY Since last one decade it was observed that the lace cluster of Narsapur has experienced limited growth in spite of potential market opportunity and its core competence of a large skill base. The production base is extremely fragmented and there is a lack of critical manufacturing infrastructure. Many of the key processes are outsourced to service providers outside the state, leading to cost escalations and an overall loss of productivity and efficiency. The cluster has been confined to the low end of the international market for lace products with limited product offerings, low quality and low margin realizations. Same has been noticed by Govt. of India and identified Narsapur as a Mega Cluster under the Comprehensive Handicrafts Cluster Development Scheme of the Office of DC (Handicrafts), Ministry of Textiles to enhance the productivity of the cluster and help artisans to improve the quality of the product. To implement the program O/o Development Commissioner (Handicrafts) awarded the Skill Development Program to The Export Promotion Council for Handicraft to address the current limitations of cluster in terms of lack of skilled manpower for the production of high value added and diversified products ranging from fashion garments, accessories, made-ups and novelties and impart Standardized training in the areas of crochet lace making, garmenting and production, Dyeing and various soft skills and enterprise development aimed at the overall capacity building of the artisans. Skill Development program implemented from September 2015 to March 2016 in East and West Godavari District of Andhra Pradesh. Four main areas were covered under the Skill Development Program which are: Training on Value addition – Crochet Training on Stitching & Garmenting Training on Dyeing Process Training on EDP/Capacity Building Page 4 of 208 To impart the training , Training of Trainer (TOT) program was undertaken under the guidance of committee consisting of the following members: Mr. S. Sugna Raju – Impaneled Designer with DC(H) – NIFT Hyderabad Ms. R. Baby – President Lace Park Federation Mr. J.N.B Naidu – Manager Lace Park Mr. K. Srinivas – District Project Manager – DRDA, West Godavari To monitor the quality of the training program a monitoring committee constituted, consisting of following members: President of Lace Park / Artisans Federation President , All India Crocheted Lace Exporters Association, Representative of O/o DC(H) / AD(Marketing) Representative for DRDA. Representative of State Govt. nominated by DC/DM. Representative of EPCH as convenor of monitoring committee. The Council Invited interested persons/artisans as Individuals, craftsperson, members of Self Help Group (SHG)/artisan federations & NGOs to participate in the above skill development program through Newspaper Advt. dated 11.09.2015. Copy at Annexure - 1 Training was undertaken in 14 mandals covering West & East Godavari District of Andhra Pradesh under Narsapur Mega Cluster. Tools & Raw Material Distribution: Training on Value