Gandhi Shilp Bazar
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A Report on Gandhi Shilp Bazar 13th – 22nd July 2015 International Lace Trade Centre, Narsapur, Andhra Pradesh Organized by: Sponsored by: Development Commissioner (Handicrafts) Export Promotion (Ministry of Textiles, Govt. of India) Council for Handicrafts Fact Sheet Name and Type Gandhi Shilp Bazar (Marketing Event) of Event Date 13-22 July 2015 Venue International Lace Trade Centre. Narsapur, Andhra Pradesh Organized by Export Promotion Council for Handicrafts (EPCH) O/o Development Commissioner (Handicrafts), Ministry of Sponsored by Textiles, Govt. of India Sanction Order Number M-12014/29/2015-16/MD, Dated: 08/06/2015 No. of 69 participants Andhra Pradesh, Assam, Bihar, Delhi, Jharkhand, Karnataka, Participants from Kerela, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, West Bengal Mirror Embroidery, Kasuthi Work , Bead Jewellery, Wood Inlay , Lacquerware, Handmade Agarbathi , Stone Carving , Bamboo product , Wood Carving , Sea shell craft , Terra cotta , Flute Product Range (Musical Instrument) , Jute , Fibre craft , Glass toys , Fur dolls & Embroidery Crochet Lace , Kalamkari, Artificial Jewellery, Madhubani Painting, handloom , Paper Machie About Organization: Export Promotion Council for Handicrafts (EPCH) was established under Companies Act in the year 1986-87 and is a non-profit organisation, with an object to promote, support, protect, maintain and increase the export of handicrafts. It is an apex body of handicrafts exporters for promotion of exports of Handicrafts from country and projected India's image abroad as a reliable supplier of high quality of handicrafts goods & services and ensured various meausres keeping in view of of observance of international standards and specification. The Council has created necessary infrastructure as well as marketing and information facilities, which are availed both by the members exporters and importers. The Council is engaged in promotion of handicrafts from India and project India's image abroad as a reliable supplier of high quality handicrafts. The Council is run and managed by team of professionals headed by Executive Director. The Committee of Administration consists of eminent exporters, professionals. The Export Promotion Council for Handicrafts has a rarest distinction of being considered as MODEL COUNCIL that is self-sustaining and where all the promotional activities are self-financed. Council's continued pursuit of excellence and the objective of achieving the hallmark of quality assurance by extending excellent services to all the members and stake holders has led the Council to become an ISO 9001 : 2000 certified organization. Introduction The handicrafts industry has over the years contributed significantly to the employment and foreign exchequer of the country. , handicrafts sector is an important employment generative sector engaging over 7 million artisans belonging to weaker sections of the society including women folk. In addition to the high potential for employment, the sector is highly labour intensive and decentralized being spread all over the country in rural and urban areas. India is a multi-culture country and each state contributing through one or more crafts and demand of the handicrafts products in the domestic as wells as international market is varied and huge . In order to bridge the gap between marketing & promotion, office of Development Commissioner (Handicrafts ), Ministry of Textiles , Govt. of India through marketing support & services scheme is making an effort to enhance the access of artisans and exporters to various market and creating an awareness about handicrafts amongst consumers & public at large both in domestic and international market .To provide the direct marketing outlets to the craftsperson living in far flung, remote and hilly areas by inviting them for participation in various marketing events/bazars in different cities for augmenting their sales. Gandhi Shilp Bazar provides the direct marketing platform to the artisans/SHGs/entrepreneurs from various parts of the country to promote their products and make sales. Gandhi Shilp Bazar is organized in different cities of the country. Narsapur is an important location from the point of concentration of artisans, craft persons, producers and exporting community of lace products. International Lace Trade Center (ILTC) is developed by Export Promotion Council for Handicrafts with the support of O/o Development Commissioner (Handicrafts) for the promotion of this mega cluster. International Lace Trade Centre (ILTC) is an state of art venue located at Narsapur comprising sales outlet, Open air Theatre, Administration Block , Conference Halls/ Meeting Rooms, exhibition halls, Auditorium, Buyer/ Designer Guest House, Kitchen & Dining to name a few facilities. It will provide market development and promotion activities with a view to create greater market exposure for the Cluster artisans, exporters and entrepreneurs. The focus will be on enterprise development in the Cluster, thereby providing opportunities to the local artisans groups and small manufacturers to scale up business operations. About Gandhi Shilp Bazar In an effort to provide direct access and trap the local domestic market Export Promotion Council for Handicrafts (EPCH) organised the Gandhi Shilp Bazar at Narsapur. The event is planned during this period keeping in view the Godavari Maha Pushkaralu (14- 24 July, 2015) , which happens once in 12 year in this region . During this period the movement of the public and visitors from other parts of the south India is very high. As such, Gandhi Shilp Bazar - a exhibition-cum –sale event is organized from 13 – 22 July, 2015 at International Lace Trade Centre, Rustumbada, Narsapur, sponsored by O/o Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India. This event will provide an excellent opportunity to the artisans who came here to display from all parts of the country to make the direct sale to the consumers. Export Promotion Council for Handicrafts is organized Gandhi Shilp Bazar at Narsapur from 13th to 22nd July 2015 was formally inaugurated on July 15, 2015 at International Lace Trade Centre, Rustumbada, Narsapur, West Godavari District, Andhra Pradesh. The Gandhi Shilp Bazar was inaugurated by the chief guest Shri Samir Kumar Biswas, IAS, Development Commissioner (Handicrafts) along with Shri Rakesh Kumar, Executive Director – EPCH, Shri GVK Rama Rao, President All India Lace Exporter Association, participating artisians and member exporters. Mr. K. N. Tulsi Rao welcomed to Chief Guest, Shri Rakesh Kumar, President, All India Lace Exporter Association, member exporters, Lace association members and all artisans. In his welcome address he said that, ILTC is the jewel of Narsapur and events such as Gandhi shilp bazaar will not only increase the marker but also provides a moral boost to the artisans and exporters. The exhibition-cum-sale event started with the lamp lighting. Shri Rakesh Kumar addressed the gathering and informed that the ILTC is the one of its kind facility not only in Andhra Pradesh but in entire South India in such a huge area. He also said EPCH will initiate many more activities in Narsapur area in the coming time such as initiating skill program in East and West Godavari. He also mentioned that they are considering to set-up a Dyeing unit at Narsapur because people from Narsapur area have to travel a long distance for dyeing purpose. He also requested to the exporters, NGO, artisans to form a working committee to run the ILTC effectively and act as an active stakeholder. He also mentioned that we have to make ILTC not only as a national lace hub but as international hub. In his inaugural address Mr. Samir Kumar Biswas, IAS, Development Commissioner (Handicrafts) informed that O/o DC(H) will provide all support to this sector to compete in the international market and facilities at ILTC should be utilized by every artisans and support ILTC to become as a national hub . He suggested that Narsapur lace should work in the direction to obtain GI CERTIFICATION. GI Certification will provide a new and bigger brand image at both national and international level and soon there will be training programs in east and west Godavari. Mr. Biswas also mentioned that there is huge demand of lace product in domestic market so we need to focus on that. Shri GVK Rama Rao, President, All India Lace Exporter Association thanked the chief guest and the Council efforts in promoting this area. The event started with the ribbon cutting by the chief guest, after that they made a visit to all the shops and interacted with the artisans and shown a great interest in the products on display. He appreciated the way the shops are made and the facilities available. On the occasion Shri Biswas and Shri Rakesh Kumar made a tree plantation. Shri Biswas and Shri Rakesh Kumar had interactive session with the local exporters and taken their view on the design development and the dyeing facility. Shri Rakesh Kumar had announced the working office space at ILTC on the request of the President, All India Lace Exporter Association for the association. First time this kind of mega event organized in this location which was appreciated by all age group of people. This 10 days event becomes a hotspot for many people for every day. People from Narsapur, Palakol, Bhimavaram and from many other places visited to the event. Due to the Pushkara Mela lakhs of people visited Narsapur and they were not being able to resist visiting the event and enjoyed the same.