A Report on

Gandhi Shilp Bazar

13th – 22nd July 2015

International Lace Trade Centre, Narsapur,

Organized by: Sponsored by:

Development Commissioner (Handicrafts) Export Promotion (Ministry of Textiles, Govt. of ) Council for Handicrafts

Fact Sheet

Name and Type Gandhi Shilp Bazar (Marketing Event) of Event Date 13-22 July 2015

Venue International Lace Trade Centre. Narsapur, Andhra Pradesh

Organized by Export Promotion Council for Handicrafts (EPCH) O/o Development Commissioner (Handicrafts), Ministry of Sponsored by Textiles, Govt. of India Sanction Order Number M-12014/29/2015-16/MD, Dated: 08/06/2015 No. of 69 participants Andhra Pradesh, Assam, Bihar, Delhi, Jharkhand, Karnataka, Participants from Kerela, Maharashtra, Odisha, Punjab, Tamil Nadu, Telangana, West Bengal Mirror Embroidery, Kasuthi Work , Bead Jewellery, Wood Inlay , Lacquerware, Handmade Agarbathi , Stone Carving , Bamboo product , Wood Carving , Sea shell craft , Terra cotta , Flute Product Range (Musical Instrument) , Jute , Fibre craft , Glass toys , Fur dolls & Embroidery Crochet Lace , Kalamkari, Artificial Jewellery, Madhubani Painting, handloom , Paper Machie

About Organization:

Export Promotion Council for Handicrafts (EPCH) was established under Companies Act in the year 1986-87 and is a non-profit organisation, with an object to promote, support, protect, maintain and increase the export of handicrafts. It is an apex body of handicrafts exporters for promotion of exports of Handicrafts from country and projected India's image abroad as a reliable supplier of high quality of handicrafts goods & services and ensured various meausres keeping in view of of observance of international standards and specification. The Council has created necessary infrastructure as well as marketing and information facilities, which are availed both by the members exporters and importers. The Council is engaged in promotion of handicrafts from India and project India's image abroad as a reliable supplier of high quality handicrafts.

The Council is run and managed by team of professionals headed by Executive Director. The Committee of Administration consists of eminent exporters, professionals. The Export Promotion Council for Handicrafts has a rarest distinction of being considered as MODEL COUNCIL that is self-sustaining and where all the promotional activities are self-financed.

Council's continued pursuit of excellence and the objective of achieving the hallmark of quality assurance by extending excellent services to all the members and stake holders has led the Council to become an ISO 9001 : 2000 certified organization.

Introduction

The handicrafts industry has over the years contributed significantly to the employment and foreign exchequer of the country. , handicrafts sector is an important employment generative sector engaging over 7 million artisans belonging to weaker sections of the society including women folk. In addition to the high potential for employment, the sector is highly labour intensive and decentralized being spread all over the country in rural and urban areas. India is a multi-culture country and each state contributing through one or more crafts and demand of the handicrafts products in the domestic as wells as international market is varied and huge .

In order to bridge the gap between marketing & promotion, office of Development Commissioner (Handicrafts ), Ministry of Textiles , Govt. of India through marketing support & services scheme is making an effort to enhance the access of artisans and exporters to various market and creating an awareness about handicrafts amongst consumers & public at large both in domestic and international market .To provide the direct marketing outlets to the craftsperson living in far flung, remote and hilly areas by inviting them for participation in various marketing events/bazars in different cities for augmenting their sales. Gandhi Shilp Bazar provides the direct marketing platform to the artisans/SHGs/entrepreneurs from various parts of the country to promote their products and make sales. Gandhi Shilp Bazar is organized in different cities of the country.

Narsapur is an important location from the point of concentration of artisans, craft persons, producers and exporting community of lace products. International Lace Trade Center (ILTC) is developed by Export Promotion Council for Handicrafts with the support of O/o Development Commissioner (Handicrafts) for the promotion of this mega cluster. International Lace Trade Centre (ILTC) is an state of art venue located at Narsapur comprising sales outlet, Open air Theatre, Administration Block , Conference Halls/ Meeting Rooms, exhibition halls, Auditorium, Buyer/ Designer Guest House, Kitchen & Dining to name a few facilities. It will provide market development and promotion activities with a view to create greater market exposure for the Cluster artisans, exporters and entrepreneurs. The focus will be on enterprise development in the Cluster, thereby providing opportunities to the local artisans groups and small manufacturers to scale up business operations.

About Gandhi Shilp Bazar

In an effort to provide direct access and trap the local domestic market Export Promotion Council for Handicrafts (EPCH) organised the Gandhi Shilp Bazar at Narsapur. The event is planned during this period keeping in view the Godavari Maha Pushkaralu (14- 24 July, 2015) , which happens once in 12 year in this region . During this period the movement of the public and visitors from other parts of the south India is very high. As such, Gandhi Shilp Bazar - a exhibition-cum –sale event is organized from 13 – 22 July, 2015 at International Lace Trade Centre, Rustumbada, Narsapur, sponsored by O/o Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India. This event will provide an excellent opportunity to the artisans who came here to display from all parts of the country to make the direct sale to the consumers.

Export Promotion Council for Handicrafts is organized Gandhi Shilp Bazar at Narsapur from 13th to 22nd July 2015 was formally inaugurated on July 15, 2015 at International Lace Trade Centre, Rustumbada, Narsapur, , Andhra Pradesh. The Gandhi Shilp Bazar was inaugurated by the chief guest Shri Samir Kumar Biswas, IAS, Development Commissioner (Handicrafts) along with Shri Rakesh Kumar, Executive Director – EPCH, Shri GVK Rama Rao, President All India Lace Exporter Association, participating artisians and member exporters. Mr. K. N. Tulsi Rao welcomed to Chief Guest, Shri Rakesh Kumar, President, All India Lace Exporter Association, member exporters, Lace association members and all artisans. In his welcome address he said that, ILTC is the jewel of Narsapur and events such as Gandhi shilp bazaar will not only increase the marker but also provides a moral boost to the artisans and exporters. The exhibition-cum-sale event started with the lamp lighting.

Shri Rakesh Kumar addressed the gathering and informed that the ILTC is the one of its kind facility not only in Andhra Pradesh but in entire South India in such a huge area. He also said EPCH will initiate many more activities in Narsapur area in the coming time such as initiating skill program in East and West Godavari. He also mentioned that they are considering to set-up a Dyeing unit at Narsapur because people from Narsapur area have to travel a long distance for dyeing purpose. He also requested to the exporters, NGO, artisans to form a working committee to run the ILTC effectively and act as an active stakeholder. He also mentioned that we have to make ILTC not only as a national lace hub but as international hub.

In his inaugural address Mr. Samir Kumar Biswas, IAS, Development Commissioner (Handicrafts) informed that O/o DC(H) will provide all support to this sector to compete in the international market and facilities at ILTC should be utilized by every artisans and support ILTC to become as a national hub . He suggested that Narsapur lace should work in the direction to obtain GI CERTIFICATION. GI Certification will provide a new and bigger brand image at both national and international level and soon there will be training programs in east and west Godavari. Mr. Biswas also mentioned that there is huge demand of lace product in domestic market so we need to focus on that. Shri GVK Rama Rao, President, All India Lace Exporter Association thanked the chief guest and the Council efforts in promoting this area. The event started with the ribbon cutting by the chief guest, after that they made a visit to all the shops and interacted with the artisans and shown a great interest in the products on display. He appreciated the way the shops are made and the facilities available. On the occasion Shri Biswas and Shri Rakesh Kumar made a tree plantation. Shri Biswas and Shri Rakesh Kumar had interactive session with the local exporters and taken their view on the design development and the dyeing facility. Shri Rakesh Kumar had announced the working office space at ILTC on the request of the President, All India Lace Exporter Association for the association.

First time this kind of mega event organized in this location which was appreciated by all age group of people. This 10 days event becomes a hotspot for many people for every day. People from Narsapur, Palakol, and from many other places visited to the event. Due to the Pushkara Mela lakhs of people visited Narsapur and they were not being able to resist visiting the event and enjoyed the same. This event attracted thousands of people from many places. Event concluded on 22nd July 2015 with the hope for organizing such event in future. Highlight of the Gandhi Shilp Bazar:

 Event stated on 13th of July 2013 in presence of Hon’ble Minister Panchayti Raj, Govt. of Andhra Pradesh, Hon’ble Member of Parliament, Narsapur, Hon’ble Member of Legislature, Narsapur, Palakol and Achanta, Assistant Director, Maktg.& Service Extn. Centre, Office of DC (Handicrafts) and local exporters.  More than a lakh people visited to the event during 10 days of the event.

People enjoying the Gandhi Shil Bazar, organized at ILTC, Narsapur

Revenue Divisional Officer watching craft during Gandhi Shilp Bazar  69 exhibitors/artisans from 13 States of India participated in the events  More than 50 crafts displayed during the event.  Most attractive items were, handloom & textiles, Jewellery, Sandal wood products, Terracotta product, wooden toys, paintings, etc.  Aprox. total sale at the end of the event was Rs. 11,50,000.00  Live sketching by one of the artisans attracted many visitors.  Free transportation facilities arranged for the visitors from Narsapur Railway Station, Bus Stand and Ferry Point (Godavari Ghat)  Free accommodation facilities to all the exhibitors/artisans during the events

Crafts

Promotion Material, Directory & Supplement

The Council has done extensive promotion campaign utilizes a range of communication channels, such as Placing of hoardings, banners, Mike announcement in city and adjoining area, pamphlets distribution through newspaper and volunteer , TV advertisement, Newspaper advertisement and blog.

Banner

Hoarding

Newspaper Ad

Pamphlet

Participants Directory

Gandhi Shilp Bazar in News

Visitors / Participants Comments

This event made Narsapur very Well planned event. This proud and we are happy to be helped us to know about the part of this event. different craft of our country.

Mr. Prasad, Manage, Bank of India Dr. K. Venugopala Rao, Narsapur

This is the first event in Narsapur; We have participated in people are still able to understand several events but here we got the best facilities. the crafts. Next event will more successful than this.

Shyamanad Jha, Artisan, Jharkhand Mr. Murari Lal Agarwal, Artisan, WB

I will be happy to be part of Happy to see this kind of event future events at ILTC. organized in Narsapur, nice facilities and colorful products.

Dr. K Bhaskara Narayana, Narsapur Mr Nayar Pasa, Artisan, Karnataka

More such events should be

organized at ILTC, Narsapur.

This will promote local craft.

Local Lace Exporter, Narsapur

List of Participants

Sl. Name and Address Name of the Craft ID Number Gender Category No. Smt. T. Lakshmi 127, Roadier Mill Street, 1 Art Candle POPCC010969 F OBC Mudaliarpet Pondicherry - 4 Shri. Nayar Pasha, S/o. Kamal Pasha, 2 # 2570/1, K.R. Park Road, Handmade Agarbathi KAMYC012791 M MT Lashkar Mohalla, Mysore, Karnataka

Sh. B. Venkateswarlu S/o Shri Vishwanatham 3 Akanavari Thota, Mogalthur Crochet Lace APVIC00052168 M Gen Mandal West Godavari District, AP - 534280

Shri. A. D. Willyam Kumar, S/o. Doreraj, # 50, Church Road, Lacquerware KAMYC009973 4 Kodandarama Layout, M HT Hawarthpura, Channapatna, Ramanagar Dist., Karnataka

Munirokaiah Muniyappa Doddi Lolagalta 5 Wood Ware KAMYC001696 M ST Channa Patna Bangalore

Shri. S.Gopalakrishnan, S/o. Sri. A.Sugumaran, 2/747/I, Nachipalayam Road, Door Mat & Floor 6 TRIP 71875 M OC Nagalingapuram,Koduvai – P.O, covering Tirupur Dist. 641 660, Tamil Nadu

Shri. R.Anbalagan, 25, Karunanithi Nagar, 7 SIHS Colony, Airport, Navathanya Dolls TSNLM002324 M OBC Coimbatore. Tamil Nadu Sl. Name and Address Name of the Craft ID Number Gender Category No.

Sh. Kadimpally Pandu S/o K. Daveedu, 8 14-20-10, Hostel Street, Patch Work DCH/VJY/6267 M SC Yagarlapalli, , W.G.Dist., AP-534102

D.Shervavath(Servaiah) # 6-109..Ramnagar, Misc (Pochampally 9 APWAR000451 M OBC Post&Mandal: Boodhan items) pochampally. Dist: Nalgonda.

Shri P Ravi, S/o Raju 10 H No: 11-1-9-209/b, Near New Jewellery APHYC007208 M SC Baptist Charch, Hyderabad

Shri. Suresh P.K 11 Peringath (H), Arattupuzha P.O, Bamboo Mat Painting KETRC006868 M OC Thrissur, Kerala

Shri. R.Saravanan, S/o. Sri. Rajamani, No. 40, Narikuraver Colony, 12 Bead Jewellery DGL 51797 M OBC Pethanaickanpalayam, Palani – P.O, Dindigul Dist. Tamil Nadu

Mrs. Safia Begum Integrated Development Trust EPCH Member / 13 20-4-403, Bangalore Highway Handicrafts F MT Exporter Anantapurum, Andhra Pradesh - 515001

Shri Murari Lal Agarwal 14 Imitation Jewellery WBBRD001431 M OC Liluah, Howrah, West Bengal

Sh. A. Sambasiva Rao Indiranagar, APSP Police Camp 15 Road D. No. 5/165/B56, Artistic Textiles APVJW000253 M OBC Mangalagiri - 522503 Guntur Dist. A. P Sl. Name and Address Name of the Craft ID Number Gender Category No.

PRAME ELA H.No: 2-66, Post: Upparapally. 16 Misc. (Textiles) APWAC024044 F OBC Mandal:Vardhannapet, Dist.- Warangal.

Shri Balaji No. 3, Valasa Street, Officer 17 Leather craft TNCHE000963 M SC Lane, Vellore - 632001, Tamil Nadu

Shri.K.Vadivel, No.12/66, Kacheri Road, 18 Kottaram, Sea Shell 62932 / 20904 M OC Kanyakumari District, Tamil Nadu

Smt. Shobha S Ajjivadayarmath Subhash Chowk, Doddapet, 19 Kasuthi Work KAMGC000654 F OC Ranibennur – 581 115, Haveri District, Karnataka

Shri Krishnadhan Das 20 Dhokra Casting WBBRD001675 M SC Patuli, Burdwan, West Bengal

Shyamanand Jha Salri Basti ,Near Bank colony 21 Madhubani Painting JHRAN002224 M OC Adityapur, Jamshedpur Jharkhand

Ramakrishna Paramahamsa & Co EPCH Member / 22 Lace Craft M Company Seetharampuram, W.G.Dist Exporter Andhra Pradesh, India Sri.A. Kaliyappan, 4/149A, Balamore Road, Off: Illathar Road, Sea shell craft/ 23 62932-288 M OC Putheri,Nagercoil-629001, Terra cotta Kanyakumari District, Tamil Nadu Sl. Name and Address Name of the Craft ID Number Gender Category No. Sri V. Brahmeswara Rao S/0 Late V. Anjaiah Near Indira Gandhi Statue 24 Jewellery APVIJ001721 M OC Lakshmipuram, Challapalli Mandal Krishna Dist. Andhra Pradesh

Shri Kampati Machi Raju S/o Satanarayana Emoroidered & 25 APVIJ0003995 M OC Kodamachili X, Achanta Crochetted Goods Mandal West Godavari Dist. AP

Smt. Saroj Bahan 26 Madhubani Painting BHPTC610442 F OC Adalatganj, Patna, Bihar

Smt. Krishna Bahan 27 Misc.(Applique) BHPTC061419 F OC Adalat Ganj, Patna, Bihar

Smt. Veligatta Sitamahalakshmi W/o Durga Rao 28 Beed Jewellery DCH/VJA8478 F OBC Chodidukkulu, Ward No. 10 Pedana, Krishana Dist. AP

Bonthu Sekhar, 29 Palagummi, Amalapuram, EG Wood Carving APVIC057579 M SC Dist., AP

Shri Sunil Majhi 30 Chikan Embroidery WBHGH000134 M SC Babnan, Hooghly, West Bengal

Chukkala Rama Lakshmi H.No.32-11-2/7-A, RCM 31 Church, Mogalrajpuram, Embroidery APVIC052332 F OC Vijaywada, Krishna Dist., AP- 520010

Shri G Shreeram Sharma S/o Late Mangilal Slarma 32 Pearls Jewellery APHYD003739 M Gen H No: 14-6-91, Chudi Bazar, Begum Bazar, Hyderabad Sl. Name and Address Name of the Craft ID Number Gender Category No. Shri Sanjay Sharma H no: 21-4-395, Petlabuy Imitation 33 APHYC023710 M Gen Charmahel, Near City College, Jewellery Hyderabad

Shri Amal Das 34 Seuj Nagar, Beharbari, MISC ASGUT002434 M Gen Guwahati , Assam

Smt. Anu Saikia Das Hand Printed Textile 35 ASGUT000569 F Gen Beharbari, Guwahati, Assam Scarves

Sh. K P P. Subash, S/o. Punna Rao, 88 Artistic 36 APVJW000143 M Gen Vidyadarapuram, D.No.76, Agarbathi Labour Colony, VIJAYAWADA J. Sathya Narayana Murthy, S/o Gulabi Rao, 37 Crochet Lace APVIJ004978 M OC D.No. 1-114, Gumparru Yelamanchili Mandal, W.G.Dt. A.Subramanysam, 9-298, Vannier Block, 38 Gandhi Road , Brass work APTPC 001518 M OBC Opp. to Syndicate Bank, Chittoor. Shri Sadul Rajesham 39 34A/1/13, Geeta Nagar Textiles (Handloom) MHABC0008467 M OBC Solapur, Maharashtra Shri Ch. Satyanarayana Emoroidered & 40 Seetharampuram, Narsapuram APVIC057290 M OC Crochetted Goods Andhra Pradesh Mr. K . Krishnamurthy Radhakrishna & Co D. No. - 1-124, Vinayak Street 41 Lace and Carpet Exporter M OC Seetharamapuram, West Godawari Dist. Andhra Pradesh

Suresh Prasad kharadi 42 Near Udasi Ashram, Wooden Toy MHNAC-001198 M OBC Dhantoli, Nagpur, Maharashtra Sl. Name and Address Name of the Craft ID Number Gender Category No. Smt. V. Vasantha 43 Imitation Jewellery KAMYCO12860 F ST Bangalore, Karnataka

Smt. Shaila Kishore 44 Hand Embroidery KAMYC008707 F OC Bangalore, Karnataka

Mr. Surendranath Acharya S/o Loknath Acharya 45 Patta Painting ORBNR014250 M OC Lalitapahandi, Gop, District - Puri, Odisha

Ms. Padmini Jena W/o Ajay Kumar Pradhan 46 Applique ORBNR011674 F SC Narayani Chowk, Old Town, Bhubaneswar, Odisha

Shri. Amith Kumar, S/o. Chandrasena, 47 1st Pakshirajapura, Ummathur, Tribal Jewellery KAMYC011592 M ST Hanagodu, Mysore District., Karnataka

Shri. Arumugan.S 48 Aiswariya Nivas, Kaniyrkode, Embroidery KETRC017535 M OBC Kuthanpilly, Thrissur, Kerala

M. Kumaraswamy Carpet &other floor 49 H.No: 11-28-255. APWAC032475 M OBC coverings Kothawada,Warangal.(TS)

Smt. Sagayaselvi Jnanasambandam Nagar, 50 Jewellery POPCC008377 F OBC 1st Street, Muthupillaipalayam, Pondicherry

Smt. Amudha V 51 Jewellery DCHRDTDC/BLR/082 F SC Bangalore, Karnataka

E.SURYANARAYANA Post: Koyyalagudem, 52 Tie & Dye APWAC022369 M OBC Manda:Choutuppal, Dist: Nalgonda.

Kotta Sri Laxmi Emoroidered & 53 Village: Pasaladni, Narsapur , APVIC020550 F OBC Crochetted Goods West Godavari District, AP Sl. Name and Address Name of the Craft ID Number Gender Category No. Thoutam Shiva Kumar Raghavendra Handloom APWAC031135 54 Weavers MAC Society Ltd. Cotton Durry M OBC Society # 13-4-2012, Mattewada, Warangal.

Mr. Ch. V. Prasad Handloommmm Cotton Vishnupriya Textiles Ikta Fabric, Made-ups, EPCH Member / 55 3-38, S.S. Reddy Nagar, 2B Dress Materials & M OC Exporter Almsguda, Saroornagar Mandal Kalamkari Block Hand R.R. Dist., Hyderabad Printed Fabric

Thota Surya Prakash Rao D. No. - 1-65, Vinayak Temple 56 St. Lace Exporter M Seetharamapuram (North), W.G. Dist., Andhra Pradesh

K Kolanu Satya Kumari House No. 1-B9, 57 Misc. APWAC010308 F OC Sitharamapuram West Godavari Dist. AP Shri K Samuel, S/o K Puspanadham Imitation 58 H No: 1-9-243/201, Ashirvad APHYC007695 M SC Jewellery Appartement, Ram Nagar, Hyderabad

Ms. Nisha Begum Misc.(Hand 59 C/o Smt. Lalita Bahan BHPTC045017 F OC Embroidery) Adalat Ganj, Patna, Bihar

Ramesh Bajaj 60 AF-328/5, Mansarovar Garden Jewellary DLNDl007558 M OC New Delhi - 110015

Sh. Vinod Kumar S/o Mool Chand 61 Jewellery DLNDL005894 M OC R/o 106, Gali No. 17B, 1st Floor Village Khajori Khas, Delhi Parvathi Bai M/s Sandur Kushala Kala Kendra, 62 Mirror Embroidery KAMGL000088 F SC Kudligi - Bellary Road, Sandur – 583119, Bellary District, Karnataka Sl. Name and Address Name of the Craft ID Number Gender Category No. Shri Gourang Katual 63 Nuapatna, Tifiria, Cuttack, Embroidery ORBNR014450 M OBC Odisha Sh. Arun Kumar Bajaj H.NO: 3934/3, Maria Street Embroidery and 64 PNHSC021472 M OBC Raghu Majra Patiala, Punjab Crochet Goods Pin: 147001 Dasari Vijaya Prasad, 65 5-27, Jinnuru Chakereugunta, Dry Flower APVIC058132 M SC Poduru, WG Dist., AP Sh.Kasmuddin Ansari S/o Shagir Ansari 66 Zari & Zari Goods DLNDL000418 M MT H.No 1052, Jama Masjid Bazar Chatli Qubar, Delhi-110006 Sh. Lalit Kumar S/o Raj Pal Sharma 67 Jewellery DLNDC027948 M Gen R/o 1/27, Roop Nagar, Delhi- 110007 KOTA ASHOK # 5-50, Post & Mandal: Handprinted 68 APWAC024624 M OBC Kodakandla. Dist: Textiles Scarves. WARANGAL. Smt. V Tanooja F No: GB, Ashiyna Appatement, 69 Paper Machie APHYC023734 F BC Saint Maris Lane, Secunderabad-25