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Food Tech Invest Report 2021

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Food Tech Invest Report 2021 Food Tech Invest Report 2021 Wie Startups, Corporates und Investoren gemeinsam die Food-Industrie verändern Worum geht es in diesem Report? Die Food-Industrie holt im Vergleich zu anderen Branchen auf und bietet großes Innovationspotenzial • Obwohl Lebensmittel und Getränke nach Wohnen Durchschnittliche Konsumenten-Ausgaben in Europa und Energie der zweitgrößte Kostenpunkt im Alltag Wohnen & 29% für Konsumenten in Europa sind, wurden bisher vor Energie allem andere Branchen von Startups verändert. Lebensmittel & 22% ? • Nachdem Booking.com, Uber und Zalando die Reise-, Getränke Mobilitäts- und Mode-Branche verändert haben. gibt es nun eine hohe Dynamik in der Food-Industrie. Gesundheit 18% • Aus diesem Grund sortieren wir in diesem Report Mobilität 11% gemeinsam mit dem Venture Capital Fonds Good Seed Ventures und dem Datenanbieter Dealroom aktuelle Bildung 9% Marktentwicklungen im Food Tech Ökosystem ein. • Dabei liefern wir interessante Daten und konkrete Reisen 6% Beispiele mit einem Fokus auf die DACH-Region und geben Impulse für die Partizipation an neuen Mode 6% Technologien und Geschäftsmodellen. 2 1 Food und Venture Capital Top 5 Investment Trends 2 Inhalte in Europa Aktivitäten etablierter 3 Unternehmen im DACH-Raum 4 Kontakt Food und Venture Capital Innovative Player waren 2020 die Gewinner Das Corona-Jahr hat das Konsumverhalten zugunsten innovativer und digitaler Unternehmen beschleunigt Entwicklung Börsenkurse (01/2020 – 01/2021) • Während die Schwergewichte der Food-Industrie im Corona-Jahr an der Börse an Wert verloren haben, Gewinner konnten Tech-Unternehmen und frühere Startups wie Hellofresh, Ocado oder Blue Apron ihren Wert an der Börse vermehren. • Die Entwicklungen an der Börse sind Ausdruck eines +207% +110% +95% +81% +19% sich wandelnden Konsumverhaltens: Vor allem online-getriebene Lieferdienste und Plattformen konnten neue Kundengruppen erreichen und auch Verlierer während des Lockdowns stark wachsen. • Klassische Lebensmittelhersteller wie Danone, Tyson Foods und Coca-Cola hatten 2020 mit einem Nachfragerückgang zu kämpfen und verfehlten -6% -11% -18% -22% -24% teilweise die Jahresziele deutlich, was sich in sinkenden Börsenkursen widergespiegelt hat. 5 Venture Capital als Proxy für die Zukunft Venture Capital-Aktivitäten eignen sich für etablierte Unternehmen als Proxy für die Märkte der Zukunft • Wann immer ein Startup eine Finanzierung erhält, wird Modell: Venture Capital als Proxy für neue Märkte eine Wette auf die Zukunft platziert. Durch diese Wetten treffen Kapital und Talent aufeinander und es entsteht Raum für Innovation. • Wichtig in diesem Zusammenhang: Sowohl Wagniskapitalgeber als auch Gründerteams haben hohe Opportunitätskosten. Während VC-Investoren in andere Startups investieren können, verzichten Entrepreneure oft auf einen gut bezahlten und sicheren Job. Zeit • Systematisch betrachtet sind Startup-Gründungen und Finanzierungssummen also wichtige Indikatoren für Startup-Gründungen neue Märkte. Diese Analyse hilft etablierten Venture Capital Deals Unternehmen dabei, Wachstumspotenziale früh zu Marktgröße entschlüsseln und sich zukunftsfähig aufzustellen. 6 VC Investoren ermöglichen Wachstum Startups können mittlerweile auf dedizierte Food Tech Investoren entlang aller Investment-Stages bauen Investment-Stages Beispiel-Investoren (Accelerator & VC-Fonds) Series B & Series C (5 – 25 Mio. €) Investments basierend auf klarem Wachstums-Case Seed & Series A (0,5 – 5 Mio. €) Investments basierend auf ersten Erfolgs-Metriken Pre-Seed (50k - 500k €) Investments basierend auf starkem Team 7 Attraktive Exit-Potenziale Durch den Akquisitionshunger der Corporates entstehen große Chancen für Gründer und Investoren Marktsegment Beispiel-Innovator Exit-Bewertung Corporate Healthy Snacks ca. 4.200 Mio. € Food Logistics & Delivery ca. 900 Mio. € Personalized Nutrition ca. 250 Mio € Neue Geschäftsmodelle und Food-Corporates investieren Innovationen werden durch 1 Produkte werden vor allem 2 nur wenig in R&D (ca. 1-2%), 3 Startup-Investments und von Startups etabliert haben aber hohe Cash-Reserven Übernahmen ausgelagert 8 VC Investments in Europa Am meisten Wagniskapital fließt in das Vereinigte Königreich, gefolgt von der DACH-Region und Frankreich VC Investment since 2015 Select companies Food Tech VC Investments in Europa (seit 2015) United Kingdom Vereinigtes DACH 3,4 Mrd. € Königreich France DACH 2,4 Mrd. € Netherlands Frankreich 1,4 Mrd. € Sweden Niederlande 0,7 Mrd. € Estonia Schweden 0,5 Mrd. € Estland 0,5 Mrd. € 9 Top 5 Investment-Trends in Europa Top 5 Investments-Trends Fünf Venture Capital Trends prägen das europäische Food Tech Ökosystem VC Investments in Europa (seit 2015) 29% 1) Food Delivery 6,4 Mrd. € Online-Bestellplattformen für Lebensmittel-Lieferdienste 22% 2) Innovative (D2C) Food Brands 2,9 Mrd. € Food-Marken mit innovativen Zutaten oder Vertriebswegen 18% 3) Alternative Proteine 1,1 Mrd. € Startups im Bereich pflanzlicher und zellbasierter Proteine 4) eGroceries & Meal Kits 1,1 Mrd. € Online-Supermärkte und Kochboxen-Versender 5) Farm & Production 0,8 Mrd. € Ressourcenschonender Anbau und effiziente Weiterverarbeitung 11 Food Delivery – Überblick Diese erste Exit-Welle im Food Delivery-Bereich ist Wegbereiter für eine neue Generation an Startups • Das Geschäft der Lieferdienste boomt – nicht erst seit der Exits fördern neue Rising Stars und Unicorns Pandemie. VC-Investments in Food Delivery haben die erste Welle an europäischen Unicorns (Startup- Bewertungen über 1 Milliarde US-Dollar) geschaffen. Exits • Im deutschsprachigen Raum sticht vor allem der Börsen- gang von Delivery Hero (aktuelles DAX-Unternehmen) hervor. Diese erfolgreichen Exits treiben ein reiferer Unicorns werdendes Ökosystem voran und sind Wegbereiter für eine neue Generation an potenziellen Unicorns. Kapital, Wissen, • Erfolgreiche Investoren und Gründer geben nicht nur Next Generation Ihr Kapital, sondern auch Wissen und Netzwerk weiter. Netzwerk So beteiligt sich bspw. der Mitgründer von Delivery Hero am finnischen Unicorn Wolt und der CEO von Just Eat Takeaway.com investiert ins niederländische Mosa Meat. 12 Food Delivery – Case Delivery Hero gründet eigenen Venture Capital Fonds, um Innovationen in der Food-Industrie voranzutreiben Delivery Hero hat einen unabhängig verwalteten Venture Capital Fonds DX Ventures mit 50 Millionen Euro Startkapital gegründet mit dem Ziel die nächste Generation globaler Entrepreneure zu unterstützen. 13 Innovative (D2C) Food Brands – Überblick VC-finanzierte Food Marken verändern bestehende und schaffen neue Produktkategorien Innovative Produktkategorien und deren Rising Stars • Neue Produktkategorien wie Meal Replacements und Zuckerfreie Dinks werden von gut finanzierten Startups Zuckerfreie 1+1 Mission Fruchtbasierte wie YFood (19,4 Mio. €) oder AirUp (21,2 Mio. €) aufgebaut. Drinks Social Food Abo-Produkte • Gemäß eines Online First-Ansatzes bauen Startups in der Regel eine loyale Kundschaft über eigene Direct-to-Consumer Shops auf. Die Bedeutung des klassischen Retails ist hier nachgelagert. Erst nach erfolgreichem Sicherstellen eines Produkt-Markt-Fits Meal Alkoholfreie Gewürz- erfolgt der Schritt ins Supermarktregal Replacements Getränke mischungen • Auch bestehende Kategorien werden verändert. Am Beispiel der Gewürzmischungen zeigt sich, dass neue Player wie Ankerkraut und Just Spices mit neuen Marketing-Ansätzen die Vormachtstellung von Fuchs am Gewürzmarkt angreifen können. 14 Innovative (D2C) Food Brands – Case Vom Supermarktregal an die Börse: Hafermilchhersteller Oatly wagt den Sprung an den US-Aktienmarkt Oatly, die schwedische Trendmarke für vegane Lebensmittel und Getränke, will sich durch den Gang an die Börse neues Kapital beschaffen. Der Wert des Unternehmens (zuletzt bei ca. 2 Mrd. USD) könnte dabei ca. 10 Mrd. USD erreichen. 15 508 Mio. € Alternative Proteine – Überblick Investments in Alternative Proteine steigen stabil und sind elementar für die globale Lebensmittelversorgung 221 Mio. € 216 Mio. € VC Investments in Alternative Proteine in Europa • Bei 10 Milliarden Menschen auf der Erde im Jahr 2050 70 Mio. € wird sich die Landwirtschaft und Lebensmittel- 38 Mio. € produktion grundlegend verändern müssen. Zentral 599 Mio. € sind hier für Investments in alternative Proteinquellen. 2016 2017 2018 2019 2020 • In der Zukunft werden nachhaltigere Proteinquellen kombiniert, um tierische Produkte zu 388 Mio. € ersetzen und dennoch nahrhafte Produkte zu liefern. • Neben bereits etablierten plant-based Produkten, 272 Mio. € wird der Proteinmix der Zukunft auch zellbasierte Produkte beinhalten. Insect-basePlant-based Plant-basedCell-based Cell-basedInsect-based 83 Mio. € Beispield Beispiel Beispiel 51 Mio. € (Pflanzliches (Kultiviertes 2016 2017 2018 2019 2020 (Futtermittel Fleisch) Fleisch) aus Insekten) 16 Alternative Proteine – Case Das israelische Startup SuperMeat hat 2020 The Chicken eröffnet, das erste Restaurant für cell-based Meat Das israelische Startup SuperMeat hat 2020 The Chicken eröffnet, das erste Restaurant der Welt, das im Labor gezüchtete, zellbasierte “Chicken Bites” serviert. Der Andrang ist groß: für einen Tisch müssen sich Gäste bewerben. 17 Interview Frank Cordesmeyer “Wir arbeiten gemeinschaftlich daran, eine nachhaltigere Lebensmittelindustrie zu schaffen.” Warum sind Alternative Proteine so In welche Startups investiert Good wichtig? Seed Ventures? Zugang zu einem diversifizierten Wir generieren langfristige Portfolio an alternativen Proteinen ist Partnerschaften mit Teams die der Schlüssel zur nachhaltigen neuartige und ressourcenschonende
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