Vol. 29-No. 1 NEW YORK, WEDNESDAY, JANUARY 1, 1930 Per Year-$4.00 MILLIONS LOVEHER!

> > >and they're SURE to avant this record! .0.

STAGE, talkie,radio, and recording star-Lee Morse has more fans to the square inch of Amer- ica than any other crooning songstress. And she's bringing them a -running with her newest Columbia record. She sings two best- sellers from a great talkie in delightful, moderate tempo-and with loads of her familiar charm! You'll see this record move along mighty fast- you'd better hear it as soon as your order arrives! Record No. 2063-D, 10 -inch, 75c A LITTLE KISS EACH MORNING (A Little Kiss at Night) (from Motion Picture "The Vagabond Lover") Vocals Lee Morse and Her Blue Grass Boys I LOVE YOU, BELIEVE ME, I LOVE YOU (The Dream of My Heart) (from MotionPicture "The Vagabond Lover") Columbia p ó ss- Re cord Viva - tonal Recording ~The Records without Scratch Nor. Columbia Phonograph Company, 1819 Broadway, New York City 1 .A._. s.: .._: :'.`,',ri'i W.-.. : Canada: Columbia Phonograph Company, Ltd., Toronto CC:.r:: » «:, First Class of Majestic Radio Sales School 66Majesticretailers and their salesmen whoareattending the Majestic Sales School in the Hotel Stevens, Chicago,areadding at least 100% totheir present selling ability. Your distributor has registration blanks."

Mighty Monarch of the Air

Vice President and Treasurer

eir GRIGSBY-GRUNOW COMPANY, CHICAGO, U.S.A. World's Largst Manufacturers of Complete Radio Receivers Makers of

THE TALKING MACHINE & RADIO WEEKLY le published every Wednesday by the Phonograph Poblicatioto Co.,146 Water St., New York.Entered u second t matter April 18. 1911 at Post Office at New York, N. Y, under act of March 3, 1879.Subscription84 per annum. Vol. 29-No. 1, January, 1. 1930 THE TALKING MACHINE and RADIO WEEKLY 3 GENERAL INDUSTRIES ,Ánnounces The Gtfl1IEÍEFLYER

1-,-

The new Green Flyer Electric Phonograph Motor.Operates on standard110volts $e"! AC, 50-60 cycles. terrkResponsibly Guaranteed

EXCEPTIONAL for small size and light weight, yet combining super power, the new Green Flyer Elec- tric Motor is everywhere an instantaneous hit.For"TOR portables and pick-up sets. A little giant for all-around excellence of performance.. Abundant power, with perfect control by standard dial - and -pointer speed regulator. Immediate Deliveries Instant pick - up under every degree of drag, needle Wire or Write for further Particulars pressure and recordsize.Hair-splitting uniformity of speed throughout all voltage variations- no"dead spots." Same standard power -motor type as its popular big ?lie brother, the Blue Flyer. Open construction, with complete ventilation. No overheating. Long over -size self-lubricat- ing bearings. Silent precision -cut fibre gears. GENERAL Supplied complete, ready forinstallation, withall accessories. Made entirely, assembled and finished in our JENDUSTRIJES own long unapproached phonograph motor plant. coa 3013 Taylor Street, Elyria, Ohio THE TALKING MACHINE and RADIO WEEKLY 19 STABILITY_

The last sixty days have revealed the true leadership, the true stabiliz- ing influence, and the true source of strength, in the radio industry. The new year will show that leadership more powerful, that influence more certain, and that strength greater than ever. The success of Victor -Radio is acknowledged more widely than ever. Victor quality, performance, tone - and the Victor name-these are the greatest selling assets a radio ever had. And Victor Electrola is putting vitality into the Record business. When you consider these facts; when you tie them up with the wide -spread demand for musical entertain- ment; the new peaks of technical development in radio; the public's growing insistence upon quality - then, you cannot escape the certainty that 1930 must be a banner Victor year. With Your Sleeves Rolled Up! Now is your chance to pitch in, put your effort, your thought, your merchandising skill into a sound investment. Concentrate VICTORRADIO CONSOLE R-32. The radio receiver that/ has the unqualified en- dorsement of the world's great musicians in on Victor! Make your profits cer- every field. Amazing ease of operation, sen- sitivity, selectivity and power. Revolution. tain and safe! Victor, bigger and ary TONE QUALITY. List price $155. La, Radionons. stronger than ever, is with you. THE TALKING MACHINE and RADIO WEEKLY 5

3O andprqfits with the do llarsiqn.. notwithaquestion mark

VICTOR RADIO-ELECTROLA RE -75 List Price $350 (Less Radiotronsl Tune In-The RCA -Victor Hour, every Employs finest special realm. snatched veneers; door -panels in Thursday night over a coast -to -coast net- bas-relief. Luxurious, leather -backed, richly colored record albums. Bengalese damask speaker covering, harmonized with work of the N. B. C. cabinet in color and design.

VICTOR TALKING MACHINE DIVISION RCA -VICTOR COMPANY, INC. CAMDEN, NEW JERSEY, U. S. A. THE TALKING MACHINE and RADIO WEEKLY

IN SELECTIVITY 0 SENSITIVITY H J AUDIO QUALITY

ARCO E F G H I J K LMNOP OR ST Cynic turns fan TABLE the superlatives separates one ;station from an- when he comes in; don't other. Thrill him by reaching out bear down with sales talk; for weak, distant broadcasts. this hardened cynic wants evi- Close the sale with the lifelike dence. And on thischart he tone that enables him to identify Alfred H. Grebe-"In the new folder being dis- finds the facts that show him every instrument, every voice. tributed to the public by our dealers we prove the uniformlyhighquality of this new set in exactly what to expect of the Then, after he has signed on every important characteristic of radio reception. Grebe-clear-cut comparisons We support the statement that Grebe prices will the dotted line, be sure you not be reduced with the pledge that Grebe quality that shatter his shell. Now let deliver on time. You know how will not be reduced. To franchise -holders this means that profits will not be reduced-that every him listen to the set that is itis with this type of buyer; sale will continue to yield a worthwhile return.' newer than screen grid and watch once you have sold him, you him turn fan. cannot get the set to his home He is critical but his demands quickly enough! are not unreasonable when put There is extra profit in the to the Grebe. This set satisfies Grebe franchise. In addition to them with plenty getting normal to spare for it is business, it sells at least a year those who would ahead of the field. not otherwise be Show him how ready for another sharply the Grebe year or more.

A. H. GREBE & COMPANY, Inc., Richmond Hill, New York Western Branch, 443 So. San Pedro Street, Los Angeles, California I ?he TALKING MACHINE RADIO WEEKLY Vol. 29-No. 1 NEW YORK, WEDNESDAY, JANUARY 1, 1930 Per Year-$4.00

H. A, BEACH BECOMES NATIONAL FEDERATION OF RADIO ASSOCIATIONS F. E. BASLER APPOINTED

RADIO MANAGER OF TO CONVENE IN CLEVELAND FEBRUARY 10-11 SALES MANAGER FOR Chicago, Ill., Friday. tional prominence have already declared STROMBERO-CARLSON The fourth annual convention of thethat they will be in attendance at this ATWATER KENT RADIO meeting. Among other things, policies IS PROMINENT IN TRADENational Federation of Radio Associa-will be outlined for the operation ofV. W. COLLAMORE RETIRES tions will be held at the Statler Hotel,retailers and wholesalers organizations Former Victor Talking MachineCleveland, Ohio, February 10 and 11,for the coming year. New Official Recently Joined the at whichdistributors,retailersand OfficialHas BeenIdentified The board of directors of the Nation- Philadelphia Radio Maker -32- With Radio -Music Merchandis-others engaged in the industry willal F jeration of Radio Associations gather for a joint discussion of theirwill r?et in Cleveland on Sunday, Feb- Acre Plant Establishing New ing for Nearly 20 Years. mutual problems. ruaryI, to outline plans for the coming Record by Producing to Capa- The convention will be of particularconvention. The board will review the city During the Holidays. (Special to THE WEEKLY) interest to the radio dealers in thatactivitiesof the past year, consider Rochester, N. Y., Saturday. many of their vital problems will becommittee reports, etc., so that every- (Special to THE WEEKLY.) discussed by authorities on the subject.thing will be in timely shape for the Harry A. Beach, for nearly twentyRadio wholesalers and dealers of na-meeting. Philadelphia, Pa., Friday. years widely' known in the radio -music A. Atwater Kent, president of the industries and during the past four Atwater Kent Manufacturing Co., an- years vice-president in charge of salesL. W. CHUBB MADE GORDON C. SLEEPER nounced today the appointment of F. of the Charles Freshman Co., later the E. Basler as general sales manager of Earl Radio Corp., has just been ap- ASS'T TO VICE,-PRES. LEAVES TEMPLE CO. the company, succeeding Vernon W. pointed manager of the radio depart- Collamore, who has resigned. Mr. Basler was previously assistant ment of the Stromberg-Carlson Tele- AT RCA-VICTOR CO. TO ENTER FINANCEPales manager of the company in charge phone Mfg. Co., famous local radio of sales administration affairs and has producer.Mr. Beach is assuming his CAMDEN, N. J., Monday. (Special to THE WEEKLY.) been active in the general sales activity new duties at once and it is expected L. Warrington Chubb, manager of Chicago,Ill., Monday. of the company. He brings to his new that with his addition to the executive position a wide experience in sales and the radio engineering department of The resignation of Gordon C. Sleeper financing, having served in sales ex- forces here the company will be enabled the Westinghouse Electric and Manu-as vice-president and sales manager ofecutive capacities with nationally known to develop new territories in the signalfacturing Co. at East Pittsburgh, Pa., the Temple Corporation, radio manu-companies in other fields. its The new appointment will not dis- fashion which hascharacterized has been appointed first assistant tofacturer, was announced here today, East, turb the existing sales personnel other merchandisingthroughoutthe the vice-president in charge of engi-Mr. Sleeper intending to enter the in- notably in New York and New England than to generally extend the sales su- neering of the new Radio -Victor Corp.vestment brokerage business with apervisory duties of Mr. Basler,itis through thesales agency of Gross -of America.His headquarters will be New York house after the first of thestated. Brennan, Inc. in this city. year. His successor has not yet been The Atwater Kent company is con- Mr. Beach's first identity in the field tending vigorously with a shortage of Mr. Chubb has been manager of theannounced. Fred A. Marchev, founder of music merchandising began with his Atwater Kent screen grid sets, which Westinghouse radio department sinceand president of the Temple organiza-during the past 30 days has been coun- joiningthe Talking Machine Victor its founding in 1920.Before that hetion, is expected here within a few daystry -wide.All during December their Co., at Camden, N. J., in 1909 as travel-was active in development and researchafter a stay in Europe. The company,production has been speeded up to capa- ing representative in his early career.work for the company. city in an endeavor to catch up with He rose to the post of assistant sales entering set manufacture within thea demand unprecedented in the annals manager of the Victor organization In 1905, Mr. Chubb entered the em-past year after a prior success in radioof the institution. duringthe incumbencyofthelate ploy of the Westinghouse company asspeaker production, is stated to have Ordinarily, the Atwater Kent fac- George D. Ornstein, becoming manageran engineering apprentice.Up until5210 dealers, six-month shipments intories are closed during the Christmas of the traveling department when Mr. 1909 he was particularly active in theexcess of $4,000,000 to date and distri- holiday season for inventory taking but Ornstein resigned to enter the jobbing butor representation in every importantthe reverse is the case this year. Wheels business. During a Victor official acti-development and application of mag- are turning in the huge 321 acre plant netic materials.Before the organiza-market in the country with the excep- vity of eleven years he became ac- tion of Jacksonville and Salt Lake City.as rapidly today as they turn at peak quainted nationally and won widespread tion of an isolated research depart- Mr. Sleeper's intention to enter the production periods.Public demand, it confidence for his knowledge and ability ment, he had charge of advanced de- issaid, has practically stripped bare and an interesting reminiscence of that brokerage business will take from radio velopment work as a service toallone of its veterans, as he entered thedistributors' and dealers' floors of At- time is that during Mr. Beach's man- water Kent merchandise. The flood of engineering departments onelectro - art after service in the United States agement of the traveling department Army with commissioned rank duringorders from every section of the coun- Herbert A. Brennan, now vice-presidenttechnical problems and new develop- try has kept the Atwater Kent factory ments. the World War. A native of Boston, of Gross -Brennan, Inc., was a youthful and with considerable business experi-hard pressed to meet the demand, de- member of the Victor organization. At the time the radio engineeringence there before his Army service, hespite recent tremendous increasesin In 1921 Mr. Beach withdrew from the department was formed in 1920, Mr.settled in New York after the Armisticeproduction schedules. Victor company to become vice-presi-Chubb was appointed manager, and hasand with the advent of popular broad- dent and general manager of the Unitbeen very active in this work, havingcasting organized the Sleeper Radio Construction Co., Philadelphia, then ex-charge of all receiver and loud speak-Corp. The concern outgrew its modestBankruptcy Petition tensively engaged in the manufactureer development and design of Radiolasdowntown offices in a short time, be- of store equipment for talking machinein conjunction with the General Elec-came allied with Henry Waterson, of Against Buckingham dealers and a year or so later he wastric Co., for the Radio Corp. of Amer- appointed Eastern sales manager of theica, as well as transmitters, carrierthe music publishing firm of Waterson, Chicago, Ill., Saturday. Brunswick - Balke - Collender Co., Chi- Berlin, & Snyder and later established An involuntarypetitioninbank- current equipments and Photophones.in Long Island City, whence it becamerupcy was filed here yesterday against cago, a post which he held until heThe department in 1920 consisted ofthe eastern division of the Temple com- joined the Freshman company after theapproximately 16 employes and has the Buckingham Radio Corp., this city. advent of radio. pany, later consolidating its activities The Buckingham organization was a grown to 327. here. manufacturer of radio chassis. The TalkingMachine & RadioWeekly PUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPHPUBLICATIONS COMPANY, 146 WATER STREET, NEW YORE, CABLE ADDRESS: TELEPHONES: REGIBID JOHN 2365-2366 "The Trade's OnlyWeekly" SIDNEY E. DAVIS CURTIS A. WESSEL Manager Editor EDWARD H. DAVIS, Publisher the Poet -Office at New York, N. Y.; Under the Act of March 3,1879 Entered As Second -Class Matter April 18, 1916, at Single Copies, 20 Cents Annual Subscription Rates: United States and itsDependencies, $4; Foreign Countries, $6; payable in Advance.

1930 No. 1 Vol. 29 NEW YORK, WEDNESDAY, JANUARY 1, petitors as hard and as fast as they can. Howpernicious the activity of gossip -mongers is can be accuratelyforeseen by realizing that, as vigorously as accredited sourcesput forth HERE COMES THE FUTURE truthful, encouraging fact about the present stateof the busi- ness, the more vigorously whisperingcampaigns by irrespon- Philosophic conclusions of fact impart to amoment like sibles tear it down. New Year's the only significance it has apartfrom the turn It is part and parcel of the emotional characteristicsof of the calendar.It is a time for doing a little thinkingout the home -entertainment field that a fifty orsixty -dollar sales- loud. man becomes a trade authority aslong as he stays in a retail The events of 1929 show that, no matterwhat the allied store. The next fellow that comes along is asreadily installed industries may do, it is likely that everyfour or five years in eminent credibility and so, instead of businessconversation, public demand will lapse below allreasonable anticipation. vicarious thrills are fed to the dealer during hisostensible The only big new feature for enhancingradio saleability buying or selling hours.The apostles of hearsay apparently in the immediate future is the applicationof remote control. get quite as much sustenance out of a good day'sgossiping Television may be nearer than many people nowbelieve well done as out of a good day's sales securely made. but it also is showing evidence of ability todevelop into a Tale -bearing is as old and deceptive a pursuit asselling great new separate art, much as thetalking machine devel- gold bricks, yet a man who will give respectful attentionto oped as a great new addition to the field ofmusical instru- the wildest yarns that a fertile mind can develop tofoster ments. the position of its own goods would feel insultedif accused Nowhere nearly as many people went definitelybroke dur- of having bought the city hall from a stranger. Takingcandy ing the excitements of the past year as rumorstates, and from children is no easier than feeding taffy to a sucker,but those that did deserved to. the credulous in radio -music circles swallowanything that Two men who know a good deal about theindustry sat competition tells about other competition, and cry for more. down the other day and chalked off seventeenproducers as With the turn of the year comes a time for idle and mali- fading out of the radio picture, and eightbrand-new ones cious tattling to stop, and it must be remembered that it takes coming in-a net loss of nine names not allowingfor a few two to make a rumor, one to tell and the other to listen toit. of the nine that will effect reorganizations andtake up the There is not a line or an enterprise in the field that cannot be battle when, as and if they quit it. attacked, if mendacity and self-interest are the only rules in The burst of insolvency proceedings that has swept sev- the game. There is no purpose in assertions of the soundness eral of the 'luxury' lines of business to which attention was in and good prospect for the business of anybody, if the posi- thoughtfully directed by financial writers and economic sharps tion of everybody else is asperged in the same breath.The following the October and November securities markets sug- best resolution that everyone can make, and without a parti- gests that the legal profession knows how tostimulate busi- cle of cost in the bargain, this New Year's is not to spread ness of its own, possibly with 'bankruptcyrings' in the 'receiv- gossip, or listen to it. ership racket.' The incurables may very well be reminded of the sign Tens of millions of people are ready and willing to buy that used to stand in the bedrooms, beside the fly -specked radio product if they see any reason why they should. mirror and over the cracked water pitcher, of the commercial Considerable doubt may be said to surround further revo- travelers' hotel in a little Western town: lutionary development in tube performance; there is enough "This ain't the Waldorf-Astoria; if it was, it wouldn't be sensitivity, selectivity or tone volume in available tube hook- here.You ain't J. P. Morgan; if you was, you wouldn't be ups and there is question whether any newerobjective will here. We know this hotel is on the hum but, stranger, how be worth having after it has been gained. about yourself ?" Everyone to whom independent sources of knowledge are open sees a rapid and apparently lasting decrease inthe num- ber of distributors of radio and this will in turn be reflected AN INNER REVOLUTION by a decrease in the number of dealers. The entire situation assures more future business for the The tube business, like the gentleman in the popular song fewer who will be left to share in it. of recent vintage, has been having its ups and downs and as so many producers in it have seen thelight of day within the past year of obsolescence of the ill-fated "clause nine," some A GOOD RESOLUTION of them may appropriately exclaim with the poet, "Oh, if we were so soon to be done for, what were we everbegun for?" Among thousands of jobber salesmen and hundreds of Now, there is only one hard and fast rule to which tube factory salesmen circulating through the national market, manufacture and merchandising can securely and profitably many are doing themselves and radio in general the greatest adhere.As in any business, the fellow who makes or sells possible disservice by spreading harmful rumor about com- a good tube and conducts his operationssensibly will make THE TALKING MACHINE and RADIO WEEKLY !1 an enduring success. The main cause for stringent difficulty facing any present tube operation that has no future is prob- FURTHER STABILIZATION OF RADIO TRADE ably that its progenitors sought to get rich quick.There are a substantial number of good brands, well made by thought- IN NEW YEAR SEEN BY J. L RAY ful concerns, which have as definite a place in the picture- By J. L. RAY neering built up from the beginning and very likely a more lucrative one in proportion to capital of the radio industry. investment-as any number of set makers. Tice -president, RCA -Victor Co., Inc. The experience of the year 1929 has shown that the dealer cannot profitably There can be no more doubt about the immense market I believe that the year 1930 will seespread his selling efforts over a multi- for radio tubes than there is about the demand for sets, with important progress toward the further plicity of radio lines without limiting the addendum that tubes wear out much faster and withmore stabilizationoftheradioindustry. his profits and increasing his business universality of replacement need than the latter do.It should Leadership will become more clearly risks.He has learned that the smaller defined and the wise dealer, buildingthe number of conflicting radio lines he require only good business practice, as embodied in quality carries, the greater his concentration manufacture, careful merchandising and conservative financ- on the experience of the past, will exer-of selling effort, the lower his cost of ing, to put over any tube enterprise big. cise greater discrimination than everoperation, and the smaller the risks in- beforein hitching his wagon to the volved, all of which factors mean larg- For the time being, the industry in this accessory is right star. er profits.It will be the problem of undergoing as revolutionary a debacle as has swept radio in the far - seeing dealer,therefore,to general.So, in part at least, the disappearance of failing con- Leadership is not built in a year, choosecarefullytheradioproduct or two years; it comes with long yearswhich on the basis of past experience, cerns will automatically remedy the situation.The survivors of pioneering, courage and successful insuresstability and permanence as have a number of acute problems to face.It is the contention merchandising; its permanency is as- well as immediate profit. Having made of some shrewd observers of trade demand and theconsumer sured by this choice, the dealer will be able to limitlessresources,organ- take full advantage of all his oppor- service collateral to it that initial equipment for a set sale is ized and ceasless research, and engi-tunities with confidence in the future. inseparable from the set trade -mark, whether the tubesare made by the set maker or selected by him.It is the conten- tion of others that every jobber and dealer has the business ELLERY W. STONE, KOLSTER PRESIDENT, right to select the tubes he believes best, in terms of hisown profit possibilities besides. SEES 1930 AS GOOD YEAR FOR RADIO It is most probable that both these schools of practice fly ELLERY W. STONE screen grid tubes introduced, and hum will gain and hold adherents for some years in the industry President, Kola ter Radio Corp. materially reduced in AC sets. to come. The qualitative merit of any tube so far has fluctu- The life -bloodof our businessis ated so considerably not alone year in and As we prepare for the year 1930, we broadcasting, and we who merchandise year out but some- receivers can never afford times within a single year that very many makers and sellers can look back at 1929 with a great de- to forget gree of satisfaction. While actual fig- this.Those engaged in broadcasting of sets hesitate to bind themselves protractedly in and those who have supported the pro- any pro- ures are not yet available, they will no nouncedly public way with a single tube product. grams, deserve the highest credit :for The oldest doubt show that the number of setsthe gratifying progress made in the tube lines have been the most successful and dependablein sold was substantially more than inyear now closing. this experience, as is only natural, for noteven in radio tubes 1928. The year 1930 should be even a bet- t(r year.The public is there extensive substitute for time, experienceand re- Certainly thepublic hasreceived is more bound sources. to us than ever before.Performance greater value per dollar spent. Whilewill continue to improve.The trade For the time being, tube trade practicesare so demoral- prices, hay. come down, performancewill solve for itself the problems of ized that product is being sold at retailas low as 27 cents and has not.On the contrary, notable ad-avoiding over -production and' uneven vances have been made inthe art. distribution. standard brands are slaughtered with the phrase,"Come in We can have faith in our industry and see what we will do for you!" This is gettingpretty low Speakers have been much improved,and be proud of it. down in the dregs of business.But it will not be very long until the industry turns definitely upward, firstly because of 7 Subsidiaries Included General Outlook the survival of the fittest that has already begunand next because tube demand must increaseas surely as the radio In American Piano Co. business itself. For 1930 Good, Say Equity Receivership Washington Leaders The equity receivership into which CHARLES B. MASON, JR,, PREDICTS GRADUAL Washington,I).U., Saturday. the American Piano Co., New York, Latest government reports in Wash- was petitioned two weeks ago was ex-ington indicate that the decline inre- PICK-UP AFTER FIRST QUARTEROF 1930tended on Thursday by Federal Judgetail trade as the result of therecent By CHARLES B. MASON, JR. Alfred C. Coxe to include seven of itsstock market collapse has beenvery proportion, but somehow the unexpect-subsidiaries.The American Piano Co. slight. President, New York Talking ed always happens with the result that Neither retail sales nor manu- subsidiaries are Chickering & Sons,facturing activity show signs ofmater- Machine Co. those in a position to boast of a satis- ial depression. factory profit are much in the minor-with assets at $575,000 and liabilities Because of the underlying strength ity. of $538,000; The Ampico Corp., with Many smaller towns and cities did liabilitiesof $364,000 and assets ofnot feel the effect of the market of business conditions plus the govern- The radio industry must, during 1930, at all. In larger metropolitan crash ment's attitude which is restoring con- approachitsproblems,giving more$461,000; William Knabe & Co., Inc., areas the fidence,I do not look for a long con-thought to net results and in so doingwith liabiliites of $286,000, and assetseffect has been definite but actualcur- of $415,000; the Mason & Hamlin Co.,tailment in volume of business hasnot tinued recession in business.After themany of the uneconomic practices so been great. The average sales first quarter of 1930 I would look for prevalent in radio selling will stop." with liabilities placed at $431,000 and of de- a gradual pick-up in retail sales vol- assets at $544,000; the Foster Arm-partment stores have been better than ume. strong Co., with liabilities placed atfor the same period in 1928. The situation in the radio industryPredicts Tubes With $756,000 and assets at $977,000; the So far as seen there is nothingwrong American Piano Retail with future trade conditions inthis ter- is none too clear at the moment and Stores,Inc.,ritory. any one who attempts to predict what with liabilities of $119,000 and assets More Power in 1930amounting to $121,000, and the Ameri- this industry will do is apt to be wrong, cash to meet obligations totaling$1,- still, I cannot help but feel that in 1930 This season has proven that qualitycan Piano Trading Co. 200,000. there will be fundamental changes inreproduction in radio receivers is para- The Irving Trust Co. was appointed mount regardless of price, James A.equity receiver in each of these cases. The American Piano Co. recentlyen- the merchandising of radio. tered the radio retailing fieldthrough It seems to me that manufacturers,Kennedy, eastern sales manager of the In each instance the estimated assetsa number of stores which it controls. wholesalers and dealers will give moreJensen Radio Mfg. Co., Chicago, makerexceed the estimated liabilities, thus of speakers, declared last week at his pointing to a claimed condition of sol- The Federal District Court inPhila- thought to net profit rather than vol-offices at 126 Liberty street, New York. delphia appointed on Friday,Harry ume of sales.From my observation vency embarrassed temporarily by ur-Nathans ancillaryreceiver nearly every one in this business has Mr. Kennedy believes that sets dur-gentobligations.Insolvencyofthe forthe ing 1930 will use less but morepower- group has never been property in that city of the American been striving for a tremendous volumeful tubes, housed in smaller console alleged.ThePiano Retail Stores Co.Mr. Nathans of sales, always hoping that the profits American Piano Co. consented to thewas named at the request of the cabinets with electric -dynamic speakersreceivership action, admitting embar- Irving at the end of the year would be inof wider frequency range. Trust Co., receiver forthe American rassment because of a lack of ready Piano Co. 10 THE TALKING MACHINE and RADIO WEEKLY

IMPROVEMENTS IN BROADCASTING FACILITIES NEW MINUET MODEL Personals AND TECHNIQUE WILL HAVE A MARKED INTRODUCED BY AMRAD Medford Hillside, Mass., Friday. EFFECT ON SALES, SAYS GEO, A. SCOVILLE A new radio set, to be known as the Alfred Hand, advertising manager By GEORGE A. SCOVILLE ing up time signals from Arlington, byMinuet, has been added to the Amrad of Thomas A. Edison, Inc., sailed last police departments to keep in contact week on the S. S. "Caronia" for Ha-Vice-president, Stromberg-Carlson Tel. Bel Canto series, it was reported today Manufacturing Co. with their automobile squads in the vana for a brief visit in sunny climes. field, in trains for communication be-at the local headquarters of the Amrad Radio undoubtedly will have a good tween the caboose and engine, in pleas-Corp. The new set will retail at $158. James A. Ago, radio sales manageryear in 1930. ure automobiles, on ocean going pas- The Minuet is a console of walnut ofthe Lewis ElectricalSupply Co., Radio is no longer a luxury, but asenger ships,in schools for instruc-and lace wood, and uses eight tubes, Boston, Mass., is due in New York to-necessity. It is a necessity in the hometion and entertainment and in hotelsincluding three screen grid tubes and morrow to spend several days here withand thisfield has only been tapped.for entertaining guests. Mrs. Ago on a holiday jaunt. Of the thirty million homes inthis Broadcasting companies are continu- country, probably not more than nineally bettering their broadcasts by in- D. W. May, and a party, includingmillion are at present equipped withcorporatingimprovementsintheir Walter Ferry, Ben Habig, Bill King,sets and a large share of that nine mil-transmitters, which is a great aid in BillTopping, Tom O'Loughlinand lion ought to be replaced with bettercreating a desire for radios. Industries others, spent the past week-end at theand more modern sets. Then, too, justsponsoring programs are assembling Philco radio convention in Philadelphia.as many families have two or morethe greatest array of talent in the his- automobiles, many are installing two ortory of entertainment and are paying more radios in their homes. approximately $7,000,000 to artists for Paul B. Klugh, vice-president and Radio is rapidly extending into otherpresenting their programs. general manager of the Zenith Radiofields. Receivers are being used in air- The diversity of uses and improve- Corp., Chicago, who is in New Jerseyplanes to enable them to be guided byments in broadcasting facilitiesand with relatives for the holidays, has beenairplane beacons when flying at nighttechniqueduring1930willhave a confined with a severe cold over Christ- or in a fog, to correct clocks by pick-marked effect on radio sales. mas. Edward Slepian, sales manager ofFred G. Carson, Colonial Vice-president, Predicts the Pyramid Sales Co., Buffalo, spent the past week in New York with Mrs. Slepian, stopping at the Pennsylvania Radio Industry Is Headed for Genuine Stability Hotel where they enjoyed the holiday "The radio industryis headed forence a healthy reaction because of these celebrations. genuine stability in 1930," in the opin-activities. "At the beginning of this upward ion of Fred G. Carson, vice-presidenttrend in business there is every indi- Amrad Minuet Vernon W. Collamore,formerlyand general manager of the Colonial general sales manager of the Atwater cationthat theradioindustrywilltwo 245 tubes in push-pull.It also Kent Mfg. Co.,Philadelphia, Pa.,is Radio Corp., Long Island City, N. Y.throw off its awkwardness which hasuses a Mershon condenser, an extra spending New Year's with Mrs. Colla -"'What has gone or what is coming isbeen characteristicofitsadolescent heavy chassis and a nine -inch electro- more at the home of his father andno mystery to those who have felt thegrowth, and willdevelop gracefullydynamic speaker mounted on a baffe mother near Boston, Mass. pulse of radio, and the setting for thealong stable, scientific lines. board. "How has the recent development of "It is our aim in creating the Min- industry's entrance upon its period ofthe radio industry affected the indivi- Allan W. Fritzsche, vice-president uet," said Major James E. Hahn, presi- maturity is a happy one," Mr. Carsondual manufacturer? dent of Amrad, "to produce a radio set of the General Phonograph Mfg. Corp.,declared. He further said in part: "The answer is simple: Those firms has been visiting relatives inCleve- which would retain the quality of our "The recent analyses made by Rogerwho have watched the signs and haveother models and yet which would sell land with his family over the holidaysW. Babson now point to an upward and is looking over the Central West- guided themselves accordingly will befor a lower price. I believe that we have trend in general business prosperity.in a stronger position in 1930 than theyaccomplished this object in the Minuet." ern territory before returning to NewThe industrial expansion launched byhave ever been. Expansion on the part York. President Hoover and enthusiasticallyof the manufacturer, as consumer de- endorsed by the country's leading ex-mand indicated, was a healthy develop- Richard E. .Smiley, vice-presidentecutives will play a big part in helpingment and will gather strength and mo-D. H. HOLEY, F. P. OLIVER and sales manager of the Bremer -Tullyto dispel any trace of depression thatmentum in 1930. Any other basis of division of the Brunswick-Balke-Collen-may be lingering in the public mjnd.expansion will be disastrous. der Co., Chicago, was in New YorkContinued good wages, and in many "Thecareful,conservativepolicy CONSIDER NEW LINES during the latter part of the week, hav-cases increased wages, are providingwhich has always governed and is now ing brought his family to Philadelphiathe consumer with sufficient funds togoverning the steady growth of the for the holidays. meet his obligations. The radio indus- Colonial Radio Corp. is an assurance to FOR GOTHAM AREA try, which depends to a great extentdealers that every step taken is one of The Boley-Oliver Co., 1440 Broadway, .. Victor S. Taylor and LeslieLore,upon installment buying, should experi-strength and solidity." New York, this week announced its of the Washington, D. C., radio distri- withdrawal from the distribution of buting firm of Radio Wholesalers, Inc., Kellogg radio sets in the metropolitan spent a couple of days last week inFar -West Distributor Seeks Radio, Refrigeration area and, pending the formation of New York and expect to return here future plans, David H. Boley and Fred this week in connection with their firm's Lines With Which to Operate in New YearP. Oliver are considering several pro- representation of new product. posals for their continued trade acti- THE TALKING MACHINE and "We are open for jobbing proposi- .. A Stanley Simons and Edward M. vity. Their recent connection extended RADIO WEEKLY yesterday received tion good seller, nationally -known popu- over the past three years. Reilly, owners of the Universal Radiothe following telegram from a promi-lar priced radio; naturally prefer good Co.,Philco distributors, are back at Mr. Boley and Mr. Oliver are widely nent far -western distributing organi-financial backing. What procedure doknown in the Eastern market, the for- their headquarters from a trip to Phila-zation that is looking for a desirableyou suggest our securing desirable con- delphia where they attended the annual mer having been prominent in electrical radio set and electric refrigerator line:nection. We are also seeking good elec- equipmentandtelephoneapparatus jobbers' convention sponsored by the"Editor, tric refrigerator line." Philadelphia Storage Battery Co. sales for years past while Mr. Oliver, TALKING MACHINE and enteringthe music -radiofieldsome RADIO WEEKLY: (Name on request) fifteen years ago after an earlier career E. K. MacEwan in with the Cambria Steel Co., was for ert P. Alexander, Eugene F. HainesNORTH AMERICAN TO ten years vice-president and general and Cornelius G. Terwilliger assistant manageroftheBlackmanTalking Secretarial Post for treasurers. CONDUCT LUNCHEON Machine Co., now the Blackman Distri- Mr. MacEwan, the new secretary, buting Co., and entered radio in 1925 RCA -Victor Co., Inc.has been associated with the Victor FOR DEALERS JAN. 6as Easterndistrict manager of the E. E. Shumaker, president of RCA -Talking Machine Co. since it was in- The North American Radio Corp.,Music Master Corp., of Philadelphia. corporated in 1901.He worked in the The Boley-Oliver Co. has maintained Victor Co., Inc., yesterday announced organization the appointment of E. K. MacEwan asexperimentaldepartmentuntil1911 New York,distributing an organization and offices and show- secretary of the new company. Fran-when he became a member of the sec-for the Zenith Radio Corp., Chicago,rooms at the Broadway address and it cis S. Kane and Walter H. Hunt be-retary's staff. In 1920 he was appoint-will conduct a "get together luncheon"is the intention of the firm to retain come assistant secretaries, Paul G. Mc- edsecretaryofthe Victor Talkingfor authorized Zenith dealers at thethese headquarters for its future oper- Collum assistant comptroller, and Rob -Machine Co. Hotel Astor, Monday, January 6. ations. THE TALKING MACHINE and RADIO WEEKLY 11

NEW PHILCO PRODUCTS 17th Annual Holiday Parties Tendered by E. H. Davis to Consolidated Publications' Staffs Mark Issuance of Weekly Papers in Three Great Industries CHEERED AT ANNUAL

JOBBER CONVENTION 1930 PRICES ARE DISCLOSED Three Hundred Representatives Attend Gathering of Distribu- tors - New Furniture Model and Two New Chassis Intro- duced to Wholesalers from All Parts of United States. PHILADELPHIA, PA., Monday. The introduction of two new chassis, one new furniture model and the dis- closure of the new 1930 price list, were among the outstanding features of the Philco annual jobbers' meeting, held in the auditorium of the Edison Building, here, Saturday. Three hundred Philco representatives from all parts of the United States cheeted`when the spotlight was turned on theT tew Philco console, a walnut panelled atfl''bird's eye maple furniture The Clowns and Trained Seals Pose for Their Photo in the Circus Room at Sardi's model with one of the smallest cabi- 'I'he second installment of the seven- boretheirresponsibilitieslightly,at Sinners." CopiousdouchesofMr. teenth annual pair of holiday enter-least for the evening, and professed noWoolworth's perfumes from a water - fear of the time when they will be pro-gun secreted upon the body and per- tainments tendered to the headquartersducing a weekly business paper in someson of Maurice Einsohn suggested that organization of the Consolidated Tradefield every day, instead of merely everythe next Consolidated publication will Publications, Inc., by Edward H. Davis,other day as at present. be devoted to manicuring and perman- president, took place last Monday eve- Oratory being banned at the dinnerent waves. ning, nineteen members of the corn-which preceded the theatre party, not- Looking them over in the photograph, withstandingthepresenceofsuchyou will recognize the boys who, in the bined staffs making up the group. Thesilver-tongued performers as Otto H.cause of progressive trade journal ser- party dined at the Metropolis Club on Davis and Joseph M.' Strauss, the mo-vice to their supporters, daily risk their Fifty-seventh street, later attending aments of whimsy at theparty ranlives in asking the question, "How is performance of "Young Sinners" at thelargely toward Hollywood horse -play. business?"The photo was taken in A dribble glass, whose contentsthe circus room at Sardi's, where the Morosco Theatre. mysteriously decanted upon the vestfirst of the twin banquets was held a The 1929 event was somewhat more and trousers of the imbiber with veryfortnight ago when the revel included auspicious than most of the holidaylittle touching his palate, puzzled Maur-Jack Donahue's and Lily Damita's show festivities dotting the long career ofice Einsohn and still more so Fred W."Sons o' Guns." the Consolidated publications back toLohr, and buns made of cotton batting Front roW, left to right: Sidney E. 1874, when the United States Tobaccoresisted the efforts of various dinersDavis, Ralph Brody, Sam Altholz, L. Journal was established, as this yearwhile waiting for the oysters. EdwinKermit Lyons, Phil Lottman. for the first time the enterprise em-O. Farnum criticizedthe two plays Rear row, left to right: Maurice Ein- braces three weekly trade journals, thefrom a Celtic viewpoint for the Belfastsohn, Fred W. Lohr, Howard B. Grant, TALKING MACHINE andRADIO "Torchlight & Observer," of which he isLester Berk, Joseph M. Strauss, Curtis WEEKLY, the "United States Tobaccothe Rutherford, (N. J., U. S. A.) corre-A. Wessel, Thomas F. Sullivan, Edward New Philco Console Journal" and the "Confectionery & Icespondent in private life and WilliamH. Davis, William Eigenrauch, Arthur sets yet offered to the public, said toCream World," established last spring.Eigenrauch disdained applause at theParente, James Finn, Edwin O. Far- be especially adapted for use in the In anyevent, allthosepresentheavy necking of the hero in " Young num, Otto H. Davis and Simon Kneller. modern home and apartment. The two new Philco chassis are to beinto a much smaller space than wasVICTOR INSTALLATION known as models 95 and 76.The form- heretofore possible. Work Started on New er is an automatic volume control radio This model is therefore particularly INSTRUCTIONS ISSUED having nine tubes and isalso to be desirableforthe modern home and PHILADELPHIA, PA., Friday. CeCo Research Plant; known as the screen grid plus. Threeapartment or where a low console or A letter giving graphically brief and screen grid tubes are used in this chas-wall table is wanted, officials declare.easily remembered instructions for deal- Is $200,000 Project sis, which will be available in all Philco A novel feature of this model is theer service men on how to install Victor Providence, R. I., Friday. models except the new console.Model elimination of the grille or other front radio sets has been distributed to re- 76 is a seven tube set including threeopenings for the speaker. tailers by Philadelphia Victor Distribu- ErnestKauer,presidentofCeco screen grid tubes. The dimensions of the new furniture tors, wholesale organization for Radio -Manufacturing Co., this city, reported This set has four tuned circuits in-model are approximately: height, 35Victor Corp. of America. According toyesterday that work is starting immedi- cluding a double tuned input circuit.inches; width 13inches;length,26 P. V. D. officials, the proper installa-ately on the new research equipment It has specially designed radio fre- inches. tion for Victor requires no technical quency transformers giving substan- Because of its continued popularity, knowledge. installation which will take up an en- tially equal amplification and selectiv-chassis model 87, an A.C. eight tube tire floor of the new four story build- ity throughout the broadcast frequency neutrodyne-plus set with built-in aerial,RECEIVER APPOINTED ing immediately adjacent to the CeCo band.It has Philco balanced -unit con-will be retained in the Philco line. This tube -production plant here. An expen- struction and a local -distance switch. chassis is available in the new console FOR PENN RADIO This new chassis will be used in the model at $112, other prices with the diture of $2,000,000 is scheduled. new console and in all other furniture87 chassis being as follows: lowboy, A petition in bankruptcy has been "In our new research department, andtablemodelsmanufactured by $129.50; highboy, $149.50, and highboyfiled against the Penn Radio Service,which will be completed before next Philco. de luxe, $205. 614Sutter avenue, Brooklyn.Judgespring, we will not only conduct re- Galston in Eastern District Court hassearch for the improvement of tubes, Distinction in furniture making is Prices on the new Philco line fromappointed Robert Abelow receiver. The said to characterize this new Philcothe Atlantic seacoast west to Denver but will also work out efficient circuits Penn Radio Service is operated by Isa-for their use," Mr. Kauer declared. furniture model.Entirely new is theare as follows: dore Cohen and Archie Farberman. feature which permits mounting of the With chassis No. 76, table model, $67; "By developing circuits which will loud speaker in the floor of the cabinet, console, $112; lowboy, $119.50; high- immediately use the product of our re- pointing downward, thus giving whatboy, $139.50; highboy de luxe,$195. model, $107; lowboy, $159.50; highboy,search department, radio progress will is called indirect sound radiation. ThusWith chassis No. 95, table model, $97; $179.50; highboy de luxe, $235.The be aided greatly.Such plans will be the engineers have been able to get thelowboy, $149.50; highboy, $169.50; high- list on Philco electro -dynamic speakerturned over to the set manufacturers newer chassis and the regular Philcoboy de luxe, $225. With chassis model is $32.50.Prices are slightly higherfor the best use they can make of dynamic speaker with its ten -inch cone 92 for use in 25 -cycle territory, tablewest of Denver. them." 12 THE TALKING MACHINE and RADIO WEEKLY Radio Industry Has No Basis for Pessimism Mutual Understanding No Radical Changes Over 1930 Prospects, Says Ernest Kauer Needed Among Dealers, On Radio Horizon, Jobbers, Says I. E. Cohen Says Powel Crosley "Many paramount issues that are now CINCINNATI, O., Friday. prevalent, leading toward the disrup- "It is difficult to anticipate radical tion of both the wholesale and retail changes or improvements in the radio radio industries, should immediately bemanufacturingfield,"Powel Crosley, discussed and settled for the mutualJr., president of Crosley Radio Corp., benefit of all, so that the New Yearthis city, said today in predicting the may start an era of prosperity, builtradio situation for the coming year. on a solid foundation," stated Irving Mr. Crosley reviewed radio's history as E. Cohen, secretary of the Radio Re- follows: tailers, Inc., and of the Unity Radio "First we saw the crystal detector Stores, Inc., both of New York, lastsets; then came the vacuum tube with week. "What with the manifold problems arising almost daily in the radio in- dustry, and the ever-increasing diffi- culties confronting dealers and whole- salersalike,inthe pursuit of their livelihood,thenecessityformutual understanding andco-ordinationbe- tween the groups becomes an urgent matter," Mr. Cohen stated. He further said in part: "In the presence of modern mass pro- duction and distribution, competition between groups and even between in- dustries, hand - to - mouth buying, and modernfacilitiesfortransportation, banking and communication, the old- time competitor, standing alone and ERNEST KAUER,CeCo President without adequate prompt information l'rovidence, R. I., Thursday. merchandise in warehouses or on deal-as to his own trade data, finds himself Theradioindustryis now goingers' shelves. The industry starts withdriven to destructive competition and through a stabilizing period that willa clean slate in 1930, and with econo-other desperate measures in order to be a benefit to all manufacturers who mies in merchandising and distribution,keep his business going. He must seek have maintained competent merchan-which are being brought forward con-some form of relief. dising and advertising policies, and totinually, this new year should be a "This relief is in sight. The Ameri- Powel Crosley, Jr. thosemanufacturers whose products profitable one. can business man is working out suc- have stood the test of quality, Ernest "We are planning to spend in 1930cessfully a new theory of business con-storage batteries and dry cells, which Kauer, president of the CeCo Manu-approximately $200,000 on a completeduct, summed up in the phrase 'cooper- held the center of the stage for sev- facturing Co., Inc., this city, said todayresearch laboratory. We are also ap-ation in competition.' eral years. in discussing the prospects of the radiopropriating certain sums of money for "The trade institute is the machinery industry for 1930. the development of high speed equip- employed.American industry is now "In 1927 came the completely revo- There is no doubt that each manu-ment. We see no reason, at this time,in the midst of what amounts to an in-lutionary change to the A.C. tube sets, facturer will find that the radio business why thesalesof CeCo radio tubesdustrial evolution, gradually and evenwhich would operate direct off the elec- willrequire consistent effort on his should be less in 1930 than for the yearpainfully developing a workable ma- part, and the dealer and jobber should1929. Our advertising appropriation is tric light current. The past year has chinery, under the impulse of economicseen what has been pronounced to be investigate thoroughly hissource ofto be increased, likewise our sales or-necessity and under the guidance of supply, Mr. Kauer stated. The dealerganization. governmental agency. the greatest development of all in radio and jobber should also make it a point "It is entirely possible that set manu- -the screen -grid tube and its appli- to determine that the manufacturer'sfacturers may make certain refinements "There is the one sound course to becation to circuits in radio sets.Per- financial position is such that the man-in the circuits using screen grid tubes,taken-to go into the institute with ahaps the development of the moving ufacturer can at all times back up hisand that tube manufacturers may an-determination to make it a practical,coil type of speaker should be men- product. He further said in part: nounce one or more types or new tubes." succesful thing. There seems no alter-tioned, forithas greatly improved "There is no reason to exhibit undue native to the continuance of presentradio reception in the past two years. optimism, but neither is there any basis unsatisfactory conditions, to the 'prof- "There now seems to be nothing for pessimism. It is true that the radioSet Makers Universally itless prosperity' that seems to be theradically new and different on the hori- industry experienced a severe slump in present lot of all concerned. This war- zon.It now appears that radio set the last part of 1929, normally expected fare for the survival of the fittest getsmakers face no radical changes for to be the best in the year.I dare say Accept Electric Pick -Upnowhere, for it never ends to allow thesome time to come.The development there will not be any considerable acti- Some ofthefinest music in thesurviving fittest to enjoy the fruits ofof the modern screen -grid tube set with vity in the early part of 1930. However, world; some, unfortunately, which canvictory. Nor is an American going tomoving coil speaker leaves little to be when that is said, I believe the worstnever be duplicated by the same musi-find a suitable remedy in combinationsdesired in the way of further improve- part of the picture has been faced. cal organization or voice, is recorded and mergers, looking toward monopoly. ment. The radio manufacturer can now "Doubtless, a large amount of anti-in the sound track of the phonographNor will a remedy be found in priceconcentrate his efforts on the perfec- cipated profits have not materialized. disc.Such has been the advancementfixing or other illegal short-cuts whichtion of detail and reduction in manu- Idobelieve,however,thatthey of scientific experimentation and inven-invariably return to plague the partici-facturing cost while the radio public are only delayed, that within this newtion in the past few years that it ispant. can be assured that a modern set pur- year they will be realized. now possible to reproduce music taken "One of the most demoralizing in-chased today should give satisfactory "It must be remembered that thefrom these records at almost any de-fluences in the industry is ignorant com-performance for years to come." radio industry has had slumps beforegree of volume at the choice of thepetition.Its destructive effect is illus- without impeding the industry's march operator. trated by our own industry. When a of progress. In none of the industry's Modern developments in radio appa-trade fails to make money over a period ket systems which are uneconomical previousexperiences,however,was ratus point toward an almost universal during normal times, that is an indexand wasteful. there anywhere near such a state ofacceptance among manufacturers ofthat there is something unhealthy in "It is in the unhealthy industry that stabilization as obtained in the trial ofthe inclusion of a special jack or jacksthat industry. Knowledge of costs maywe find more pronounced the evils of the period from October to December.in their sets to permit the attachmentbe so insufficient, or in competition thedrastic and disastrous competition. The No doubt the caution engendered by the of an electric phonograph pick-up sofactor of current cost may be so ig-fixing of prices, allotment of territory experience will find its reaction in help- that outside the cost of this unit, allnored that prices are brought downof customers are not only inherently ing trade in 1930. records can be played electrically usingbelow the level of profit.It may bewrong, but inherently stupid.Every "The radio manufacturing division is the amplifier in the radio set for thethat, by reason of excessive productionbusiness man who has thought it out inamagnificentstateoftechnical purpose of magnifying the sound im-facilities, and the difficulty of findingcan see that itis poor business, un- development. There islittle excess ofpressed on them. new outlets, there are introduced mar - sound business, unprofitable business." THE TALKING MACHINE and RADIO WEEKLY 13

HERE ARE RECORDS FOR

EVERY Sunday night Seth SETH PARKER'S Parker spans America with hi great religious radio feature LISTENING through a dozen major broad- casting stations. He has re- MILLIONS! ceived more than 50,000 let- ters from devoted listeners. all echoing the sentiment "that it's a long time to wait from Sunday to Sunday.,. You can sell the exclusive Columbia recordings of these delightful non-sectarian services. You can do a lively record business with this army of enthusiasts-they want to hear Seth Parker in their homes whenever they wish. These records are fine, life -like reproductions of Parker's simple, heartfelt re- ligious devotions. And right now they're gathering special selling speed from the increased religious and family sentiment of the Christmas season. Hear Seth Parker this Sunday from WEAF and 11 associated stations. He's on at 10:45 p. in. Eastern Standard Time. Then order his Columbia records-and push them! They'll find you scores of buyers in this huge congregation of the air! COLUL111311t "NEW PROCESS" SUNDAY EVENING AT SETH PARKER'S Reg. U. S. eat. OR. Record No. 2031-D, 10 -inch, 75e RECORDS GATHERING WITH THE LORD TODAY Viva -tonal Recording -- The Records without Scratch JESUS IS MY NEIGHBOR Phillips Lord and Company Magic ®so..- Record No. 2032-D, 10 -inch, 75c A SUNDAY EVENING STORY FOUR IN OUR FAMILY Phillips Lord and Gompan v

Record No. 2033-D, I 0 -inch, 75c SETH AND MOTHER PARKER SETH AND DOCTOR TANNER Phillips Lord and Company Columbia Phonograph Company 1819 Broadway New York City 14 THE TALKING MACHINE and RADIO WEEKLY

E E. SHUMAKER SEES 1930 AS ROBERT BENNETT JOINS Put the PROFITABLE, NOTABLE YEAR IN RADIO EXECUTIVE FAMILY OF Flashing Oak Leaf By E. E. SHUMAKER formerly the province of theVictor Talking Machine Co. and of the Radio TRAV-LER MFG: CORP, Where People President, RCA -Victor Co., Inc. Corp. of America, are now placed un- With the dawn of the New Year ader the unified direction of the RCA - St. Louis, Mo., Friday. Can See It ! new thirty foot Neon electric sign inVictor Co. Camden, directly facing the Camden - This unification completes the steps The appointment of Robert W. Ben- Philadelphia bridge, willblaze forth begun a year ago to multiply and con-nett as vice-president in charge of sales centrate the resources, consolidate theand advertising of the Trav-Ler Mfg. for the first time, the name of a newposition and assure the permanent lead- company - RCA -Victor Co. - which isership of those units which have had Corp.,thiscity, maker of Trav-Ler destined to take its place alongisde ofthe most to contribute to the advanceportable radios, was disclosed here to- day by Harold J. Wrape, president. the country's leading industrial organi- of radio.Itis beyond question the most important movement toward the Mr. Bennett has been identified with zations,and tocontribute immeasu-stabilization of the radio industry yet rably to the happiness and well-beingeffected. Furthermore, by unifying the of millions of homes. technical, manufacturing and financial In this new RCA -Victor Co. organi-resources of the radio leaders forming zation, we have brought to bear uponthe new company, the commercial de- the problems and the possibilities of velopment of engineering achievements radio,allof the radio facilities andwill be greatly and economically accel- In more than two hun- resources of the two outstanding com-erated.Finally, this unification will dred newspapers - in panies that have contributed so muchbe distinctly felt in the ability of the to the radio art and industry - theRCA -Victor Co. to produce its mer- the big weekly broadcast GeneralElectricandWestinghouse chandise by the most economical means, programs of the Sylvania companies - together with there- and consequently at economical costs. sources, the facilities and the long ex- I can and do state with confidence, Foresters - in national perience of RCA and Victor. Now, to those interested in this remarkable magazine advertising - under a single management, this ag-and absorbing business of selling music gregation of leaders brings to radio aand home entertainment in general to Sylvania constantly tell- uniformity, and concentrated power forthe many, that the performance and ing millions to "Visit the stability and progress,suchasthe qualityofallthe products we are radio industry has not hertofore known. manufacturing will be maintained at Dealer Whose Window The various engineering staffs of thethe high level which the public for a Displays the Flashing S, companies in this unification, which in- generation has expected of us.Fur- clude the most distinguished radio engi-thermore, I assert without qualification, on a Green Oak Leaf." neering brains in the world and whichthat we willstand squarely behind Robert W. Bennett have developed so many of the majoreverything we make.In addition, we Put your Sylvania mer- research and engineering contributions shall naturally strive to enlarge ourthe radio industry since 1921, and for to radio science, will, like the resourcesservice both to the trade and to thethe past two years was connected with chandisingmaterialto and manufacturing organizations, bepublic, and at the same time we willthe A -C. Dayton Co. as vice-president work. Display it. Where grouped together under a single lead-keep our prices at the lowest level con-and general manager. Prior to that he ership in the new company. sistent with quality merchandise.Re- was president of the R. W. Bennet Co., passers-by can't miss it. Thus the radio research, the engi-viewing thefar-reaching plans andof this city. neering and manufacturing heretoforepreparations laid out for the new year As one of the organizers of the Fed- Where customers will be carried on by the GeneralElectric,and for the years to come, I look toerated Radio Trades Association, Mr. reminded again of Syl- Westinghouse, RCA and Victor com-1930 with every confidence that it will Bennett has served as a director and panies, as well as the marketing ofbe a notable and profitable year in thevice-president of this organization for vania Tubeexcellence. radioreceivers and other importanthistory of the radio and talking ma-three years. He was also one of the contributionsto home entertainmentchine business. organizersoftheSt.LouisRadio Trades Association and was president of this association in 1927. Radio Has Reached the Point of Trouble -Free SYLVANIA PRODUCTS CO. plify our sets so that, first, they will Mechanical Development, Says Capt. Wm. Sparksrequire service only at long intervals; By CAPT. 11.31.SPARKS the automobile, the more important it Emporium Pennsylvania and second, so that infrequent replace- President, Sparks-IVithinyton Co. is that what little service is requiredments can be made easily.Dealers be giveninstantly and intelligently.must bend every effort toward carry- One of the unusual wonders of theReception dare not be interrupted-it ing out this policy of fast service, and radio industry, often lost to sight whenhas become too much a part of our the more dependable radio becomes, the lives. prompter the service.This is true of we talk of the wonders of reception, We manufacturers have spent hun-the automobile and just as true of The home of the Sylvania is that it took radio only a very fewdreds of thousands of dollars to sim- radio. Foresters who are heard years to reach the point of trouble - each week over WJZ, KDKA, KWK, KYW, WBZ, WBT, WJR, free mechanical development that re- WBZA, WHAM, WLW, WREN, quired nearly twenty years in theauto- WRVA, KGRC, KPRC, WFAA, motive industry. KFYR, WCCO, WHK. Turn back the pages to 1921 and '22. How often were we invited to the home 1(0---1STIE R of a friend to hear his new 'wireless' and how often did we arrive to find 'something wrong, I'll have to take it A fine set finely merchandised for apart again.'It was like taking a ride in one of the first automobiles.Maybe we rode back and maybe we walked. the finest trade in New England. But come ahead to 1926, and from then on until today. You turn on your radio just as confidently as you do your electric light, and it is just as certain to respond.It wasn't until along about 1920 that the automobile reached this LEWIS ELECTRICAL SUPPLY CO. RADIO TUBES point of certainty.Even at that time Licensed Under RCA Patenta many persons were still 'jacking up' 117 Federal Street their cars for the winter. BOSTON MASS. But the nearer toperfection per- formance has become in both radio and THE TALKING MACHINE and RADIO WEEKLY 15

At Your Service forAnother =E-"~"-...... -RADIOSuccess!

Colonie Sts. M AdirondackRadioDistributors ALBANY, N. Y.

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ZENITH RADIO CORPORATION, 3620 IRON ST.. CHICAGO,ILL.

GET IN TOUCHWITH YOUR THE TALKING MACHINE and RADIO WEEKLY 17 FLWNG STAfF FOR ANOTHER GREAT ZENITH YEAR

Illustrated .. . New Super Zenith Model 61 9 tubes, including rectifier. Ad- vanced Screen -Grid circuit. Dou- ble Push -Pull audio amplification. Linear Power Detection. Super - size Zenith Syntonic - Dynamic type Speaker. Charming low -boy console of Butt Walnut in a distinctive Gothic design.

$155less tubes OtherNEW SUPER ZENITH Models MODEL 60-Super MIDGET- an entirely new idea in radio de- sign... a charming miniature con- sole of handsome Butt Walnut. Only 28% inches in height. Same chassis features as Model 61 (de- scribed above). $145 less tubes. MODEL 62-New Super Zenith features including Automatic Tuning. Beautiful Early Ameri- can Butt Walnut console. $185, less tubes. MODEL 64-Loop operated. Au- tomatic Tuning. Handsome high- boy console. $370, less tubes. MODEL 67-Loop operated. Automatic Tuning. Magnificent Italian Renaissance cabinet. $495, less tubes. Western U. S. prices slightly higher. NEAREST ZENITH DISTRIBUTOR 1 THE TALKING MACHINE and RADIO WEEKLY can/wandi2q THE NEW S A F E! We know of no other make ofradioforwhich deal- SUPERE N ITH S ersareclamoring, except EVERY ZENITH DEALER IS -y.. :-_ .. OFF TO A FLYING START ; iii1- to FOR 1930 TheBest Buyforthe Money Is Always the Best that Money Can Buy

AUTO MACKENZIE RADIO CORP. Distributors for the Bronx, Northern Jersey, +LOMYeDISTANCERAD 1 O New York State and Connecticut Bogardus 0280-1-2-3-4-5 NORTH _tMEltII'AN fl 1)UO COUP. 1225 Broadway New York,N.Y. 18115 Broadway New York Distributors for Manhattan - Brooklyn - Long Island - Staten Island

intheattractiveChristmas window Trims. The local appearance of theSpecialty Service Head DECEMBER RADIO SALES FAR AHEAD Rudy Vallee film, "Vagabond Lover," stimulated demand for his numbers, Sees Record Year for OF LAST MONTH IN TOLEDO TERRITORYMiss Zoa Osborn reports. Herbert Donnelly, general manager Majestic Sets in 1930 ZENITH, VICTOR AND SI'ARTON MOVE FAST AT GREENE'Sof Heat & Power Engineering Co., dis- tributors of Zenith sets in this mar- "The Majestic radio outlook for 1930 Spratt Music Co. Opens at. 703 Jefferson Avenue-Park Lane Fea-ket, stated that a shortage of Zenithis a bright one," Julien Loeb, president tures New Victor Radio With Good Success-Holiday Recordssetsis one of the early possibilities.of the Specialty Service Corp., 651-3 He has only a few sets in stock andAtlantic avenue, Brooklyn, saidlast Exploited. reports from the factory indicate that the available supply there is low. Paul B.week in discussing his sales plans for Todelo, Ohio, Saturday. Is on a Diet,' and "Don't Ever Leave the new year. Me." Klugh, vice-president and general man- Radio sales for December were con- The Schneider Radio Co. has recentlyager of the Zenith Radio Corp., was a "Radio is now considered an essential siderably better than for the month ofopened its enlarged South Toledo storeToledo visitor recently. part of the lives of millions of Ameri- November in practically all stores here.at South avenue and Spencer street. In order to give radio prospects acans and is not to be considered in the It is the only arcade radio store in thecomprehensive idea of the large num- However, merchants say there is not ber of good radio sets available forclass of luxuries.It is an indispensable the snap to the buying that they wouldcity, having entrances on both thor- part of the American home life and as oughfares.Paul Schneider, presidenttheir consideration, fifteen radio retail- like to see. of the company, has been in the radioers recently launched a co - operativesuch is bound to get a large proportion The Spratt Music Co., organized re- The cently, has opened a store at 703 Jef-business for eight years. The concernnewspaper advertising campaign. of the money spent regularly by fami- dealsinMajestic,Kolster,Crosley,lines featured include Sparton, Stew-lies for such necessities as household ferson avenue. Bryan Pratt is head of art -Warner, Majestic, Kolster, Brandes, the house.He has been engaged inAmrad, Zenith, Edison and Atwater goods and furniture. Kent. Atwater Kent, Temple, Philco, Bruns- organizingbandsandindirecting wick,Howard,CrosleyandZenith. "In the course of a few years, the orchestras in this vicinity for several Gale M. Shiftier and R. L. Randolph thedrivewere: years. In addition to band instrumentshave opened a radio shop at 532 StarrDealerssponsoring public has been trained to purchase Whitney & Co., Collins Radio Co., Rahlanationally advertised radios-sets that and orchestrations, Sonora and Senti-avenue, East Toledo, to handle Majes-Radio Shoppe, Henry A. Broer, John- nel radios will be dealt in. tic radios exclusively. Mr. Shiftier wasson Furniture Co., H. Lane, Electrichave already stood the test. There are The Toledo Radio Co., Sparton distri-formerly associated with the Lion StoreCo., Minke Radio Shop, W. G. Greiner,still hundreds of thousands of radio - butors, according to Chas. H. Womel-Radio Shop and Mr. Randolph has beenEast Broadway Service, Parker Radioless homes in our territory and a large dorff, president, has enjoyed a betterconnected with other radio enterprises.Co., Home Furniture Co., Hadley Furni- December total than during November. The Park Lane Radio Co., 2229-2231 proportion of these will undoubtedly ture Co., Toledo Service Tire Co., Parkbe graced with Majestic sets before the Chas. Kayko and J. Carter, of the Car-Jefferson avenue, is featuring the newLane Radio Co. and The United Music don Phonograph Co., Jackson, Mich.,Victor Micro - Synchronous radioset. Stores. end of 1930. Also, there is the replace- were recent Todelo visitors. Cliff Johnson is head of the enterprise. -SCHLACHTER ment market to be considered. Battery R. I. Ulmer, Bucyrus, Ohio, Howard The Lion Store Music Rooms and sets in the metropolitan territory are Neeb, Elmira, and D. S. Cartwell, Wa-Radio Shop, according to Manager Law- pokonetta, Sparton dealers, while in theson S. Talbert, has enjoyed a betterCROSLEY RADIO ISSUESa thing of the past and thousands of city this week reported that ChristmasDecember volume than that experienced ADDITIONAL SHARESbattery set owners will replace these business was satisfactory. during November. Sparton and Victor absolete models with Majestic radios At the J. W. Greene Co. the new Ze-outfits were featured in Christmas ads The Crosley Radio Corp., Cincinnati,during the new year. nith, Victor and Sparton models wereas ideal gifts for the entire family. Ohio, last week issued 20,800 additional "As for our plans, we expect to quite active.Discs are enjoying con-Record music suitable for the holidaysshares of its common stock without pareclipse all of our previous records dur- siderable patronage. Among popularwas exploited in newspaper space andvalue for trading on the New Yorking 1930, and make two sales grow selections are "Here Am I," "My Wifein the department displays as well as Stock Exchange. where only one grew before." THE TALKING MACHINE and RADIO WEEKLY 19 Ask the serviceman,he knows "The De Forest radio tube surpasses every known make," -says Joel J. Michaels, Executive Chairman, Citizens' Radio Committee.

This is one of many unsolicited letterstoe have received from service men the country over.

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Branch Offices Located in DE FOREST RADIO CO. Boston, New York, Philadelphia, Atlanta, Pittsburgh, Chicago, Minneapolis, St. Louis, Kansas City, Denver, PASSAIC, NEW JERSEY Los Angeles, Seattle, Detroit. Dallas, Cleveland 20 THE TALKING MACHINE and RADIO WEEKLY gives the dealer the "A Majesticfranchiseing territory-AND

ALBANY, N. Y. CLEVELAND, O. HUNTINGTON, W. VA. Majestic Distributing Corp. E S & E Co. OF CLEVELAND D Air -Ola Radio Co. Exclusive Majestic Wholesaler 278 Broadway 4608 Prospect Avenue 625 Tenth Street DALLAS, TEX. BALTIMORE, MD. I M Radio Equipment Company INDIANAPOLIS, IND. Eisenbrandt Radio Co. OF TEXAS HOUSTON DALLAS SAN ANTONIO Capitol Electric Co. 216 West Franklin Street S "Capitol Quick Service" ADENVER, COLO. 122-124 South Senate Avenue ROSTON, MASS. Intermountain Majestic Co. Majestic Distributors, Inc. 1257 Broadway TJACKSONVILLE, FLA. "Covering Colorado, New Mexico Exclusively Wholesale and Wyoming Southern Hardware & Bicycle Co 219 Commonwealth Avenue J 20 East Fourteenth Street DES MOINES, IO WA R BROOKLYN, N. Y. Harger & Blish KANSAS CITY, MO. 112 Eleventh Street Specialty Service Corp. Sterling Radio Campan), E lFansas CityMo.OWichita.Kans., "Service Is Our Middle Name" DETROIT, MICH. I 651 Atlantic Avenue 1515 GRAND AVE. let & ROCKISLAND Detroit Electric Co. CHARLOTTE, N. C. 101 East Jefferson Avenue BLINCOLN, NEB. S "Michigan's Oldest Radio Shaw's, Inc. Distributing Organization" R. S. Proudfit Co. Established 1879 Branches: Grand Rapids, Mich., Saginaw, Mich., Kal- Majestic Excktsively amazoo, Mich., Lansing, Mich., Iron Mountain, Mich. 720 0 Street 314 Tryon Street U THARRISBURG, PA. LITTLE ROCK, ARK. CHICAGO, ILL, Peirce Phelps T Radio Sales Company The Harry Alter Company 217 Feat Markham Street I 116 South Second Street 34') Na Dearborn Street LOS ANGELES, CAL. Telephone: Whitehall 8300 Diatrilietias Exclusively Majestic Radie Penn Phonograph Co. o Ungar & Watson, Inc. Established 1898 Exclusive Majestic Wholesalers CINCINNATI, O. C 123 South Second Street 13631/2 S. Figural* Street The Cincinnati Majestic Radio HARTFORD, CONN. MARION, S. D. Distributing Corporation Selling Only Thru Legitimate, Hieb Radio Supply Co. Authorized Radio Trade Channels Majestic Distributors, Inc. 1042 Gilbert Avenue s Superior Majestic Service For details, consult the eiflyealic distributornearest you WORLD'S LARGEST MANUFACTURE THE TALKING MACHINE and RADIO WEEKLY 21 post generous discount, the fairestkind ofa shake on operat- he receiver that sells andSTAYS sold,"- Wm. C.Grunow

MEMPHIS, TENN. PHILADELPHIA, PA. SAN FRANCISCO, CAL. J. E. Dilworth Co. Frederick H. Thompson Co. Peirce D CooperationServiceEfficiency Phelps "MAJESTIC Opens The Golden Gate to Radio Profit" Nashville, Tenn. -821 Ewing Ave. 224 North Thirteenth Street 1311 Mission Street PHILADELPHIA 119 North Main Street 116 South Second Street ISHREVEPORT, LA. WILKES-BARRE Radio Sales Company HARRISBURG Radio Sales Company 483 South Main Street Penn Phonograph Co. 225 Crockett Street Established 1898 S MILWAUKEE, WIS. A Exclusive Wholesalers SOUTH BEND, IND. 913 Arch Street Radio Equipment Co. Badger Radio Corp. 214 South Main Street 123 South Second Street 109 East Monroe Street MAJESTIC for Profits WILKES-BARRE, PA. HARRISBURG, PA. T 480 Market Street TOLEDO, O. PITTSBURGH, PA. J The Roberts -Toledo Company MINNEAPOLIS, MINN. Hamburg Brothers R Adams and Jackson Ste. BRANCHES 963 Liberty Avenue LIMA, OHIO PIQUA, OHIO The Roycraft Company 222 So. Elizabeth St. Cor. Wayne St. &Penn Ry. MARION, OHIO Specialized Wholesale Distributors EPORTLANI), MAINE I 25 North Third Street WASHINGTON, D. C. Majestic Distributors, Inc. Eisenbrandt Radio Co. NEWARK, N. J. RENO, NEV. B 111] Seventeenth Street, N. W. North Ward Radio Co. S WHEELING, W. VA. 367 Plane Street Nevada Auto Supply Co. "They Don't Divorce MAJESTIC" Hamburg Bros. U 1047 Main Street NEW YORK, N. Y. I Majestic Distributors, Inc. ROCHESTER, N. Y. WICHITA, KAN. 1775 Broadway Sharar-Hohman, Inc. T Sterling Radio Company Kansas City M.0 Wich,ta.Kanis Exclusively MAJESTIC OAKLAND, CAL. 1515 GRAND LYE. 1st & ROCK ISLAND Holmes & Crane ST. LOUIS, MO. WILKES-BARRE, PA. Fourth & Harrison Streets 0 The Benwood-Linze Co. MAJESTIC Only Peirce Phelps C "Pioneers in Radio - First in Midwest" 119 North Main Street OKLAHOMA CITY, OKLA. R SALT LAKE CITY, UTAH Harbour-Longmire Co. Penn Phonograph Co. Distributors United Electric Supply Co. Established 1898 Oklahoma and Texas Panhandle 117-119 West Fourth Street S 214 South Main Street

HICAGO, ILLINOIS -GRIGSBY- GRUNOWCO., Exclusive Manufactureis t OF COMPLETE RADIO RECEIVERS THE TALKING MACHINE and RADIO WEEKLY supports the children, only he is en- titled to the exemption.Of course ifHigher Priced Sets to he files a joint return with his wife, Be More in Demand in OUR INCOME TAX DEPARTMENT this point makes no difference. Head of Family. 1930, Says H. A. Deimel Conducted by M. L. SEIDMAN, C. P. A. In the case of the head of the family, "The radio business in general dur- if the individuals being supported areing 1930 should follow closely the trend dependents as previously defined, theof other lines, which I believe will find head of the family is not only entitleda rather slow start gradually gaining [This is another of a series of arti-an individual may support his friendto the $3,500 allowance, but also to theimpetus with fair business during the cles by Mr. Seidman on how to prepareand become entitled to the $400 exemp-exemption for dependents.For exam-fall and winter," Henry A. Deimel, of income tax returns that will appeartion. ple, if a son lives with and supportsMcPhilben-Keator, Inc., New York and regularly in these columns. Mr. Seid- Another point worthy of emphasis ishis parents who are incapable of self-Brooklyn, distributing organization for man is a well-known tax expert andthat the $400 applies for each depend-support, his exemptionis$3,500 forSparton radio, declares. has written numerous articles on taxa-ent.If a son supports a dependentbeing head of the family, and $800 for "Within the industry itself," Mr. Dei- tion. He will answer all income taxmother and father, he is entitled totwo dependents, or a total of $4,300. mel stated, "certain lines will probably questions that might be directed to him $800.If there are five dependents, he Last Day of Year Controls. he less affected by poor business con- by our readers.Questions should be is entitled to $2,000, and so on. Suppose thereisa change in theditions than others. Dealers generally addressed to him, c/o Seidman & Seid- seem to recognize the necessity of a Husband and Wife. situation during the year, and a person man, 2 Lafayette St., New York City. who was a dependent at one time nohigher unit sale price for substantial All communications must be signed by The way the exemption for depend- longer is one at another, or vice versa.net profits, and therefore, I believe that the inquirer, but no names will be dis- ents works out in the case of the re-That situation arises very frequently. lines commanding higher prices will be closed in published answers.-Editor] turns of husband and wife is ratherA child who becomes eighteen duringmore steadily and consistently moved interesting.In the first place, neitherthe year will furnish an example. Like-than lower priced models. Special Note on New Tax Rate one is regarded as dependent upon thewise, a child born, say, in December. Reduction. other.(This is looking ahead to Utop- Also, a parent may become incapaci-ciples as to the allowance of an exemp- ian days.) Therefore, the husband can-tated during the year. tion for dependents can be condensed Income tax rates will be lower fornot take the $400 allowance for sup- When we spoke about the exemptions into the statement that $400 may be 1929 than they were for 1928, by rea-porting his wife, or vice versa.Thefor the single man and the marriedtaken for each dependent, and that it son of a special reduction just passed. $3,500 exemption is supposed to coverman, we noticed that if a change tookis the situation at the end of the year The reduction applies to the normalthat part. place during the year, the exemptionthat determines whether or not a per- tax, and amounts to 1% on each brack- However, they can take the exemp- was computed on a pro -rata basis. Thatson is a dependent. Heretofore the rates were 1% , et. tion for supporting others.In this re- isnot thecase, however, with the Thus far in the series we have cov- 3% and 5%.For 1929 they will be gard when we spoke about the $3,500exemption for dependents.The ruleered who must file a return and what i,

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RAoIo'DEALERs IN T+IE VUTURE,AS IN T+IE PAST, WILL '1IND IT SAFE AND PRoFITABLt To PU7' i++EIR£GG5IN T+IE

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NORTH WARD RADIO CO., Inc. 367 PlaneSt., Newark, N. J. 24 , THE TALKING MACHINE and RADIO WEEKLY

Seen and Heard by Millions of People -Starring Starring in the two new talkie- featured on these two pages a.. Belle Baker and Charles King. Other Brunswick artists who Belle Baker are now in the "talkies" include NICK LUCAS, star of "The Exclusive Brunswick Artist Gold Diggers of Broadway"- HARRY RICHMAN, atar of Millions of people will see and hear Belle Baker in the "The Song of Broadway"-EARL "Song of Love"-one of the outstanding pictures of the year. BURTNETT, featured with his And they'll want her records. Be ready for the big demand. Los Angeles Hotel Biltmore Or- Stock these two popular favorites NOW. chestra and Trio in "Broadway Melody" and "Hollywood Revue "I'm Walking with Moonbeams" and of 1929" --JESSE STAFFORD, "Take Everything But You" 4558 featured with his Orchestra in "I'll Still Go On WantingYou" and "Love" 4624 "Close Harmony"-JUNE PUR- SELL, one of the all-star cast of "Hollywood Revue of 1929." And Other Recent Belle Baker Brunswick Records in some of the shorter sound pic- "If I Had a Talking Picture of You" and tures millions of people are see- "Aren't We All?" (From Sunnyside Up) 4550 ing and hearing Michael Bohnen, Albert Spalding, "Scrappy" "Underneath the Russian Moon" and Lambert and Harry Horlick, and "My Sin" 4343 other Brunswick stars. Remember - if it isn't a Brunswick, it isn't Belle Baker!

RADIO ... PANATROPE WITH RADIO... RECORDS THE BRUNSWICK-BALKE-COLLENDERCOMPANY, THE TALKING MACHINE and RADIO WEEKLY 25

sin

Raính-Starring Charles King Exclusive Brunswick Artist

Once more Charles King will be hero to millions of movie fans - and for the first time they can oIiain his Brunswick records. He is now an ex- ,lu,ive Brunswick artist.Here are two big favorites from "Chasing Rainbows" soon to be released - sung by the star himself!

"Lucky Me, Lovable You" (theme song) and "Everybody Tap" 4616 "Love Ain't Nothin' But the Blues" and "Happy Days Are Here Again" 4615

RADIO ... PANATROPE WITH RADIO ... RECORDS Lhicago,New York, Toronto... Branches inAll Principal Cities 26 THE TALKING MACHINE and RADIO WEEKLY

34 West Houston street.Mr. O'Lough- duck hunting expedition for the near 1930 TO BE BIGGEST May Radio Companies lin spoke enthusiastically of the futurefuture. of the new branch. Those present were: Hold 1st Convention; Mr. May outlined some of the plans D. W. May, B. P. Habig, W. H. Top- YEAR IN INDUSTRY, he has in mind for 1930.Other execu- ping, Earl Pullen, Walter Ferry, Wil- Set $5,000,000 Goaltives of the company to speak wereliam King, Thomas O'Loughlin, Charles B.P. Habig, vice-president and gen- Kockornik, H. H. Mann, Frank Quinn, SAYS RAY H. MANSON The first convention of the staffs oferal manager of the May companies;Joseph H. Gunn, J. Schuckman, Joseph ROCHESTER, N. Y., Monday. the May radio distributing companiesEarl Pullen, sales manager, May Radio Melici, Joseph Abramson, F. Donnelly, of Newark and New York took placeCorp., Newark; Walter Ferry, salesWilliam Heyer, William Viall, George Prediction that 1930 will be the big- manager, May Distributing Corp., NewCorcoran, M. Isaacs, O. Henneberger, gest year in the history of the radioat the Newark Elks Club last week and proved such a success that similar af- York; W. H. Topping, credit manager,W. Toms, Thomas Kennedy, Sidney industry from the standpoint of sales May Distributing Corp.; H. U. Mann,Greenhouse, Fred Smith, R.L. Ed- was made on Saturday by Ray H. Man- fairs will be held regularly by the Mayretail sales manager, May Radio Co., wards, Albert Gruessner, Bob Dunkley, son, chief engineer of the Stromberg- interests.In attendance were the exec-and William King, sales manager of William Comes, Roy Durie, Al Spears, Carlson Telephone Mfg. Co., this city. utives and members of the sales forceD. W. May, Inc., of Newark.Several Charles Biehler, A. L'Hommedieu, C. Mr. Manson explained that more and of the May organizations, with D. W. factory representatives were also heard. Clothworthy, John Ferry, Zeek Wil- more radio owners will exchange their May, president of the companies, at As one of the final items of business,liam, H. Otterstedt, Don Harris, Byron old battery sets for the modern all -the helm. it was decided to organize the May Forster, C. Weiffenbach, Max Winters, electric receivers, as the public now At the conclusion of the session itAssociation, under whose auspices theIvan Zenobia, John Cain, Gene Latham, realizes that the seemingly large orig-was declared that the May companiessocial activities of the May organiza-Sidney Finkelstein, Nate Hast, George inal cost of the modern receivers in would strive for a goal of $5,000,000 intions will be conducted in the future. Smith, A. H. Edelson, Prince Calis, E. comparison with battery sets is more sales during 1930. Following the business session thereBaynen, Henry Ott, Bob Meyers and than equalized by the difference in cost A feature of the gathering was thewas a dinner and entertainment. Wal-A. John Mack. of operation of both sets.He pointed welcome extended to the newest Mayter Ferry developed as a very generous out that the operation costs for elec- distributing organization in New YorkSanta Claus. There was a present for A petition in bankruptcy has been tric current alone for the, battery sett City.The Manhattan delegation waseverybody, with the big package forfiled by Isadore Oblo, radio salesman, amounts to about $50.00 each year,headed by Tom O'Loughlin, a recentD. W. May. This was a handsome duck of 1256 East Thirteenth street, Brook- while that of the modern "all -electric"acquisition to the May forces, and salesgun, which Mr. May said came at an lyn.Liabilities are listedat $33,000 sets is only $10.00 for the same hoursmanager of the new branch, located atopportune time, as he had planned aand no assets. of operation.This is an annual saving of $40.00. Another reason he gave for predicted increase in radio business for 1930 was that radio is no longer a luxury, but a necessity everywhere-in the home, in the business house, in trains, in avi- ation, and in the schools-and he esti- mated the demand for the better makes of sets would greatly surpass the sup- ply. In speaking of the radio industry in 1929, Mr. Manson said, "This year has been the greatest radio year in the his- tory of the business."The greatest factor in making this banner year was the improvement in radio apparatus. REG. U.S. PAT. OFF. Notable among these advances was the A. C. screen grid tubes.These tubes ALL - ELECTRIC RADIO have proven their worth and their per- formance has assured radio engineers that no changes are needed in them for 1930 sets. The use of these screen grid tubes meant an improvement over 1928 sets 1929 Was A Philco Year - in sensitivity, selectivity, audio ampli- fication and better reproduction. By the use of these tubes the 1929 sets also were made quieter and the A.C. hum has been practically elim- inated. FORwAR.D Another big improvement incorpo- rated in the 1929 sets, according to NOTHING Mr. Manson, was the use of a UY -245 BUSINESS power tube which has provided greater IS GOOD - CAN STOP volume without distortion in the re- KEEP IT ceiver output circuit. GOOD! U.S. He saidthat the designofloud speakers centered around the built-in electro -dynamic type, which have af- forded a very naturalreproduction with big volume. "Presentindicationsarethat the most noticeable changes in the 1930 radio receiving sets will be in the cabi- nets," Mr. Manson said."Efforts will be directed by set designers to make cabinets more distinctive and to give them a note of individuality." 1930 Increasing Leadership! CROSLEY SLOGAN FITS EVEN IN JAIL MUSKOGEE, OKLA., Thursday. In this city, "You're There With a Crosley," even if you are in jail, as inmates of the Federal and City Jail Lyi".£2,~), here will testify.J. C. Plato, a sales representative of the Beam Electric & UNIVERSAL RADIO COMPANY Radio Co., this city, sold the Crosley 536 Bergen Ave. New York City to the jail. Ludlow 1800 For some psychological reason, the inmates prefer classical music,itis reported. Exclusive "PHILCO" Distributors for Bronx, Westchester, Queens, Nassau and Suffolk Counties THE TALKING MACHINE andRADIO WEEKLY 27

Another BigYear for VICTORRADIO

WHILE opinionsdiffer about the future for almostevery make of radio-talking machineproduct on the market, isn'tit significant when everybodyagrees that VICTOR'Senorm- ous success was a We know that thedealers inour territory are not going toswap certainty for doubt!

GRIFFITH VICTORDISTRIBUTING CORP. Indianapolis, Ind. 31 East Georgia Street Cincinnati, O. Louisville, Ky. 1102 Sycamore Street 817 W. Market Street 28 THE TALKING MACHINE and RADIO WEEKLY

TUCSON, ARIZ., DEALERS FORM ORGANIZATION TO COMBAT SPREADING "JOY RIDING" EVIL Tucson, Ariz., Wednesday. advantage that the "joy-riders" tend to drift to the non-member and increase Overwhelmed by a flood of "joy -rid- hisselling costs.Itis necessary to ELECTRIC RADIO IN ing," radio dealers of Tucson formed anhave a carefully worded selling blank lateinNovember, andtalk to convince the over sensitive and organization somewhat egotistical type of prospect Western Pennsylvania put in effect a deposit system, such asof the merit of the innovation. Asso- dealers in many parts of the countryciation members received a number of Eastern Ohio and West Virginia have reported to the TALKING MA-comments from intending buyers indi- CHINE and RADIO WEEKLY maycating that many people are aware that IS DISTRIBUTED BY PITTSBURGH'S LARGEST prove to be the ultimate solutionof radiodealers have been giving too EXCLUSIVE WHOLESALE RADIO HOUSE this problem. much "freeservice," and expressing Before adopting this plan the officerspleasure that they "have come to their a of the Tucson association obtained datasenses" before too much damage was HAMBURG BROS concerning its working in Evansville, done. 963 Liberty Ave. Pittsburgh, Pa. Ind., where a large number of dealers Dealers here have learned that the Branch: 1047 Main St., Wheeling, W. Va. united into an association and gave it"joy-rider" uses the telephone. It pays a trial.Letters from Harold Finke, ofto send out a salesman to interview all the Finke FurnitureCo.,Evansville,persons telephoning, and look up their Ind., give an encouraging report of thecredit rating before rushing a set out. results of association work in that city.The deposit offers a definite and cer- The Radio Dealers of Evansville nottain device for qualifying the intending DISTRIBUTORS only introduced the deposit system topurchaser. curb "joy -riding," but are cooperating Austin McWhorter is now proprietor in an enlarged advertising program,of Fisher's,118 E. Congress street, and attacking the matter of improvinglong known as the leading music house trade-in practices. The enthusiasm withof Arizona.Mr. McWhorter continues KOLSTER-BRANDES which association work is being carriedto reside in Bisbee, from where he di- on in Evansville is indicated by an at-rects operations of his local store, Fish- tendance of over 100 at their recent er'sin Tucson and other stores at IN THE CHICAGO TERRITORY banquet for radio dealers and salesmen.Globe and Nogales. His brother, Ivan The deposit plan introduced at Tuc- McWhorter,ismanager ofFisher's. son providedthattrialinstallationsThe former proprietor, George T. Fish- should be made by association mem-er, has retired after building for 25 WAKEM & WHIPPLE, Inc. bers only upon receipt of a $5 deposit.years to create the biggest and best Dealers had printed uniform special re-music house in his state.E. L. Clark, Chicago, Ill. ceipts, reading as follows: "This is towho was manager under Mr. Fisher, is 225 East Illinois Street acknowledge receipt of a deposit ofcontinuing his activities with the house five dollars ($5) by under the new management. Name Fisher's has been doing splendid busi- ness on Victor radio and combinations, Address records,and Radiola, Atwater Kent which applies as a deposit for the de-and Stromberg-Carlson radio.In the v_ livery of one radio to the above address.Victor line the ratio of combinations This radio is delivered on strictly ansold during the fall months was high. approval basis and same is not to be Stromberg - Carlson radio has been "The Choice of Experts" acknowledged as a bona fide sale. Uponfirmly established in Arizona as a set Distributed in the Metropolitan Market by purchase of a radio from any memberdefinitely indicated for sale to the dis- of the Tucson Radio Association withincriminating people who want the finer a period of fifteen days from date here-things. There are plenty of people who STEELMAN, INC. of this receipt may apply as part of the can afford it. 235 Fourth Avenue New York, N. Y. initial payment. This receipt is not Christmas activities at Fisher's indi- Telephone:GRAmercy6940 valid for credit in the above respectcate ample attention being given not "THE HOUSE THAT RELIABILITY BUILT" after the expiration offifteen daysonly to radio and phonograph combi- from date. nations, but also to instruments, Stein- way pianos, and the infallible bringers Dealer of boys' business, Rohner harmonicas. By F. Ronstadt, proprietor F. Ronstadt Member Tucson Radio Association." Co., Sixth avenue and Broadway, has This move was announced to the pub-returned from Europe and resumed per- FXclusi° and lic in newspaper advertisements bear-sonal direction of his large business in- ing the names of the cooperating deal-terests in the state, including wholesale Tistrbut°rs S distribution of Steinite radio, and the o ers. ©?/A The immediate effect was to make aCapehart Orchestrope, for the state of ?kit thern A great reduction in the type of telephoneArizona, and their retail sale in Tuc-

BALTIMORE, MD.- MILWAUKEE, WIS. PARKS & HULL, INC. RADIO SPECIALTY CO. Wholesale Distributor. Serving Radio Dealers With Promptness and Efficiency "WISCONSIN'S OLDEST EXCLUSIVE ATWATER KENT - POOLEY - RED LION RADIO HOUSE" 495 Broadway BOSTON, MASS. J. H. BURKE COMPANY NEW HAVEN, CONN. Featuring Atwater Kent Product For the New England Trade NEW HAVEN ELECTRIC CO. 221 Columbus Ave. Tel. Kenmore 0750 SPECIALIZING IN ATWATER KENT SERVICE 296 Elm Street BOSTON, MASS. HOWE & COMPANY DISTRIBUTORS NEW YORK, N. Y. EXCLUSIVELY 883-885 Boylston Street E. B. LATHAM & CO. "LATHAM SERVICE MUST BE GOOD" BROOKLYN, N. Y. 250 Fourth Avenue E. A. WILDERMUTH METROPOLITAN DISTRIBUTOR 1061-3 Atlantic Avenue NEW YORK, N. Y. E. J. EDMOND & CO. CHICAGO, ILL. METROPOLITAN SERVICE SAMPSON ELECTRIC CO. ATWATER KENT RADIO ATWATER KENT EXCLUSIVELY WHOLESALE ONLY 250 W. 54th Street Michigan Ave. at 32nd St. CINCINNATI, O. PHILADELPHIA, PA. B. W. SMITH CORP. THE LOUIS BUEHN COMPANY Central Parkway at Sycamore Street To the RadioDealer. in ATWATER KENT EXCLUSIVELY TEE PHILADELPHIAMETROPOLITAN AREA we offer QUALITY SERVICE ON THE FASTEST SELLING CLEVELAND, O. AND MOST PROFITABLE RADIO MERCHANDISE CLEVELAND DISTRIBUTING CO. 335 Arch Street Serving NORTHERN OHIO, a Great State for ATWATER KENT Radio 5205 Euclid Avenue Toledo Branch: Cleveland Diatribuing Co., 314 Sixteenth St. ST. LOUIS, MO.- BROWN & HALL SUPPLY CO. COLUMBUS, O. 1504 Pine Street COLUMBUS IGNITION CO. Get Your Share of OneMillion and a Half A -K's Serving Central OHIO, in the Capitol of a Great for the "49th State" State for ATWATER KENT Radio 46 South Fifth Street SAN FRANCISCO. CALIF.- INDIANAPOLIS, IND.- ERNEST INGOLD, INC. WAGNER RADIO CO. 615-621 N. Capitol Avenue 950 Van Ness Ave. ATWATER KENT SALES AND SERVICE Service That Is Uncommonly Good Leading Atwater Kent Radio Wholesalers 30 THE TALKING MACHINE and RADIO WEEKLY

1930 WILL SEE NEW ERA IN RADIO MAJOR JAMES E. HAHN INDUSTRY, SAYS FRANK A. D. ANDREA IS OPTIMISTIC OVER fly F. A. D. ANDREA beginning of a new era for the radio industry.Success will seek out those OUTLOOK FOR 1930 President, F. A. D. Andrea, Inc. who apply the sound, established prin- ByMAJOR JAMES E. HAHN is true that no intelligent ciples to the conduct of their business. While it Those dealers, wholesalers and manu- President, Aolrad Corp. business man can predict the ultimate facturers who have been indulging in More has been accomplished during effect of the recent stock and security unethicalpractices,who havebeen market deflation, and whilesucha using "circus" methods, who have been the past two years towards perfecting shrinkage may result unfavorably in"high pressuring," tellinglies,circu- the radio art than in the whole of the some industries and sonic territories, I latingfalserumors, misrepresenting previous history of the industry. firmly believe that for business in gen- theirservicesortheirmerchandise, Proportionate progress has also been eral 1930 will show an increase in totalfailingtokeep their promises;will surely find themselves heavily pena- made in the development of sound mer- volume over 1929, just as 1929 will chandising methods and the establish- 1 show an appreciable increase over 1928. lized in the months to come. Merchants YOU CANT GO Radio will prove no exception to thisof the better sort will find 1930 a gold- ment of permanence in the merchan- WRONG WITH ANY rule for as this is being written fig-en opportunity for they will weather dising organization. ures already available indicate that this the storm with colors flying, and busi- These are the basic factors of the `FEIST' SONG" year's total of radio volume will exceed ness that has been diverted from their cash register will return-to stay. radioindustry'sfuture;thus, while u1lrlltll1111 that of 1928 just as 1930 will exceed 1929 brought readjustment for some HitOf The World. 1929. Designers and builders of radio ap- who were unequipped with resources En "Radio a necessity for every home" paratus have striven mightily to im- and informed initiative, it has been a is a slogan already axiomatic in theprove their products untiltoday, at important year for the entire `¡;OVE least, the high class quality receivers most. trade and rapidly being accepted by industry. And yetitis estimated can be truly termed precision instru- With the public. Inanticipating the course of the that there are ten million electrifiedments faithfully reproducing broadcast radio industry for 1930 we must look r 13 Seemss To Be°SATIED}hlhl' homes in the United States withoutprograms without loss of tonal reality. to the fundamental conditions of eco- I can say without fear of contradiction up-to-date radio receiving equipment. nomic prosperity.The volume of radio This is a tremendous potential marketthat Fada has been and will continue business we know must be based on the yet to be served and it will he manyto be in the front rank of those who volume of general business.However, years before anything but temporarystrive to build the best receiving setswith our present development within set -backs can affect the radio industry.possible that the owners may enjoy in-the industry, we can be certain that aOnLhBeoO01 I believe that 1930 will mark thestead of endure their radio. the proportion ofradio business to THE NEW 10 WALTZ HIT total busines for the coming year will be at least as great as during 1929. I "YOU'RE R. E SMILEY, BREMER-TULLY OFFICIAL If 1930 brings advancing prosperity, ALTYS we can count on new sales level.If IN MY ARMS, ,, it brings some recession in economic SEES 1930 AS A "BATTLE OF GIANTS progress we can still be optimistic of the case, somebody is going to get hurt our standing in the mercantile struc- lilItitillnlllnnt..,Ballad! CHICAGO, ILL., Friday. ture. Contrary to general opinion musi- lombardo'sNovelty with resultant liquidation and other \%Guy It would border on the ridiculous to embarrassments. cal merchandise is one of the least af- V lerInl RIIT) enter into a distorted, frothy predic- "I believe one of the greatest safe- fected by any variation in general busi- MYcoNQ ness conditions. (WAS tion of a wonderful 1930 in the radio guardsthatany manufacturer can The place of radio in 1930 is assured. .,aunt Mltl'I/1111111 have during 1930 will be flexibility of RUOY industry, R. E. Smiley, vice-president VALLEE RICKS THISONE/ production, and the more flexible that of the Bremer - Tully Manufacturingproduction can be made, even though it Co., this city, said today in an inter- may be somewhat more costly, the bet- GY Y ÓÚTOFME" view with a representative of THEter off that manufacturer is going to Hold Demonstration 14W111,1111. FEATURE TALKING MACHINE and RADIO be. The ideal situation being, of course, JESSE CRAWFO'DS ORGAN WEEKLY. Nearly everyone who readsflexibility so great that ít would follow Of Baird Television ( `UNDER THE SPELL such statements brands them as pure the sales curve up or down, and as OF THEROSES/' "bunk," but it would not be going tooclose to this that manufacturers can Sets in New York LITTLE come, the happier everybody else will TILE K far, however, to expect a satisfactory A specialdemonstrationof Baird THECHÜRHBUHIT,1930, provided manufacturers adhere to be. television apparatus was conducted last sane,_profitablepolicies predicted on "The lavish, unsound giving of money potential sales rather than productionto the larger dealers for the purpose Friday at the Baird studio, 145 West t¡ILL' facilities, Mr. Smiley declared. He fur-of advertising is,in my opinion, de-Forty-fifth street, New York, for mem- É1rirN11THEON THIS OSE / plorable and without the desired re- bers of the press.The demonstration COUNT YOUR`5ELF IN ther said in part: "It is frequently said in Chicago that sults. Much better would it be for the was sponsored by the Baird Television WHEN YOU'RE 'racket,' manufacturer to take such money and we are not in business but in a Corp.,with headquartersin London THE and a resume of the past several years attempt to build around his product would almost convince anybody thatthrough proper advertising, an atmos- and New York officesin the Para- STARSALONE', thisstatement has some essenceof phere or a background for his productmount building. ...I 11.,III which would make for consumer and IC6 .HI,' A wild orgy of spending such According to officials in charge of l -the FOX TROT HIT truth. FROM' '12/0RITA"/ as has probably never beenwitnessed dealer acceptance and demand. It would be much better if we established this the showing, Baird television receiving in any other industry can not help but apparatus is now in production in fac- SWEETHEART, cause some suffering in anindustry type of competition rather than the WE competition of seeing how much more tories in Germany.The combination NEED EACH such as ours, and, as is always the radio set and television receiver, which OTHER case, the good must suffer forthelead. we can give certain dealers than the other fellow. In addition to their adver- also includes an amplifier, will retail Nlt,,,,.r Many feel that there will be a consid- in the neighborhood of $300, while the THEME SONG llltllltlll erable' housecleaning in the industry, tising efforts, most manufacturers have . televisor, which is made for attachment 11 catuj., f depended upon the number of dealer owÑMAN- but the more I study it the more I am to a radio set, will list at about $65, convinced that unless the experiences outlets they could secure for their sales, and as a consequence we see the aver- Baird representatives declared. A tele - of 1929 are taken most seriously by reader, to be used in broadcasting read- lea l )Li,T+ everybody in the industry, we are goingage dealer handling six or more lines of radio equipment, which is economi- ing matter, was also shown. The Baird to see a repetition of this year toeven apparatus uses a disc with only thirty (llllnunnHl,.... iHl As you review thecally unsound. Rather would it be bet- a worse degree. ter for the manufacturer to use his holes. market,therearevery few names Representatives of the television com- which will be eliminated from the pic-ingenuity in devising more aggressive and efficientselling plans of whichpany at the demonstration were Cap- ture during 1930. Some are in trouble tain W. J.Jarrad, manager; F.J. ISONGthB1YOU"at the present time, but thisis nothere has been a noticeable absence during the past twelve months. Bingley, chief engineer; H. C. Good - guarantee that some 'angel' won't come ridge, D. L. West and D. Campbell. along and set them up again within the "My confidence in 1930 is disturbed by the fact that I still believe there is The Misses Lucyle Keeling and Adele III LEO, FEISTINC. next three or four months.It looks as Gilbert were the artists used in the 231 w. 40th ST., though there is going to be a battlemore medicine to be taken before a 1 demonstration. -~ "¡MA/ YORK CITY of giants during 1930 and such being cure will be affected." THE TALKING MACHINE and RADIO WEEKLY 31

EUGENE R1 FARNY OUTLINES LYRIC SET PLANS FOR 1930 AT BOSTON GATHERING TRIAD customers W.C.FUHRI, COLUMBIA VICE-PRESIDENT, A VISITOR Sprague Specialties Co. Move to North Adams, Mass.-New England won't accept Distributing Co. Made Perryman Tube Wholesaler. substitutes Boston, Mass., Friday. the 50th year of the company's organi- zation. The demand for TRIAD i J. B. Elliott, manager of Post & Les- sweeping along to tremen- ter Co., distributors of the Brunswick W. C. Fuhri, vice-president and gen- eralsales manager of the Columbia lous proportions --and TRIAD line, reports that their new headquar-Phonograph Co., was a recent visitor ters at 910 Commonwealth avenue arehere. quality has done it! Quality rapidly getting into shape. thateliminatesallguess A new concern to handle the Bruns- Norman B. Smith, Columbia Boston wick line is the Radio Box, Lexington,branch manager, reports that the past work from tube buying and eleven months have shown a decided in- Mass. crease over the same period of a year selling; quality backed by an Ed Wallerstein, Brunswick eastern actual bona fide guarantee sales manager, was a recent visitor ago. TheSpragueSpecialtiesCo.,of ofsix months' perfect ser- here, and was greatly pleased with theQuincy, Mass., which was organized volume of business being done. three years ago to manufacture elec- vice or satisfactory adjust- John E. Stafford who has been with ment.Every dealer knows Post & Lester Co. for some time is nowtrical condensers, has moved to North doing outside work. Adams, Mass. what that means - reduced Robert C. Sprague, president and his The J. H. Burke Co. has appointedtwo brothers, Frank and Julian, are service calls, easier a n d William Edgar as sales promotion man- quicker sales, greater profits ager.This company has enjoyed a the executives.Albert B. Ayers is in charge of sales. and absolute satisfaction for prosperous year and looks for an even The American Bosch Magneto Corp., greater volume of business in 1930. of Springfield, Mass., reports that in- him and his customer.The Eugene R. Farny, president of thecrease in sales of both radio products TRIAD line is complete, in- All-American Mohawk Corp., of Chi- and precision automatic electrical prod- cluding even television photo- cago, attended a dinner given by E. A.ucts over previous years, have made Joyce and Clayton Bailey, of the C. E.necessary the erection of an addition electric cells. Don't delay- Bailey Co., New England Lyric distri-to the present plant on North Main send in your stock order now'. butors,recently.Mr. Farny inhisstreet. speech before the gathering, said in C. W. Gardner has recently opened part: "During the coming 1930 radioa radio store at 304 Bay street, Taun- season, there will be a tendency among ton, Mass.. Call your jobber or write us many manufacturers of quality radio direct for complete TRIAD products to increase their prices. The New England Distributing Co., ofBoston, withoffices information. TRIAD "The new year will without doubt be inPortland, the biggest ever." Springfield and Worcester, has been appointed distributor for the Perryman BADiÜ 7'ÜBES Mr. Farny assured Bailey officialsElectric Co. in the Northern New Eng- that Lyric would play a prominent partland territory. TRIAD MANUFACTURING CO., Inc., Pawtucket, R. I. in the market and rank with the best sellers. He also outlined the extensive The Atlas Plywood Corp., of Boston, advertising plans for Lyric radio duringand subsidiaries report for the four 1930, which are national in their scope. months ending October 31, 1929, a net The office and sales organizations ofprofit of $262,464 after charges and Federal taxes. This compares witha the Ivers & Pond Piano Co. hadanet profit of $99,986 for the correspond- Christmas party at the headquarters'ing four months of last year. offices, 258 Boylston street,to mark -CHARLES W. JONES. Grigsby-Grunow Co., he referred to the WANTED HOLIDAY BUSINESS meeting of Majestic distributors held last week, stating that "we have re- BELOW EXPECTATIONS ceived detailed reports from all of our distributors and district men, represent- ing every part of the country, and they RADIO SET IN WINDY CITY MARTare entirely satisfactory. Our distribu- tors," he continued "ordered 1,300,000 Chicago, Ill., Friday. sets for 1930 and when we resume oper- Radio business done by local dealersations December 26, we will start man- RADIO ACCESSORIES the week before Christmas was notufacturing 4,000 sets a day. We will quite up to that of preceding years instart out with about 10,000 employes. volume, though some dealers declaredBusiness looks good to us for the new ELECTRIC REFRIGERATION that because of the greater number ofyear, it being our estimate that for the higher priced sets sold, the monetaryfiscal year ending May 31 we will reach value was as great, if not greater thanapproximately $70,000,000." From Responsible Manufacturers And a year ago. The most noticeable fea- An involuntary petition in bankrupt- ture of the holiday business was thecy was filed For Which Distribution Is Sought In big last week against the last-minuterushwithrequestsGrand Rapids FurnitureCo.,which made for installment of sets boughtoperates five furniture and radio stores Denver, Colorado. before Christmas.Some of the bigin Chicago. Amounts claimed due are stores made special efforts to installfor $4,389 and $3,672 to the Klamer sets, Wurlitzer's agreeing to install anyFurniture Co. We, as experienced distributors, set purchased before 10 p. m. Christmas -ALEXANDER. eve in time for use the next day, with will supply solid resources and a fine Hartman's agreeing to install all sets bought by noon Tuesday. QUARTERLY DIVIDENDS organizationforNationally - known A novel feature was staged by radio DECLARED BY VICTOR station WJBT, which invited owners of Camden, N. J., Saturday. manufacturers seeking an outstanding new radios listening in to have their The board of directors of the Victor western wholesaler. sets specially dedicated.Shortly afterTalking Machine Division of the Radio- the announcement went over the air,Victor Corp. of America, yesterday de- the station started receiving reports ofclaredthefollowingquarterlydivi- new sets bought as soon as the ownerdends to stockholders of record at the Box 462 wired or phoned in to the station hisclose of business on January 11, 1930; new set was announced and special$1.75 per share on preferredstock, music played by a well-known pipe- payable January 15, (sixty-nine shares Talking Machine and Radio Weekly organist. of the old stock being outstanding) and 146 Water Street, New York In a statement issued this week by$1 per share on the common stock pay- Wm. C. Grunow, vice-president of theable February 1. 32 THE TALKING MACHINE and RADIO WEEKLY 1930 Wishing you a BRAINS AND ACTION WILL MAKE Happier and More Prosperous Neu Yaar A BANG-UP YEAR; SAYS Al STANLEY SIMONS By A. STANLEY SIMONS or actual profits collected during the year, which, if the unusual rising mar- ELECT R1C Universal Radio Co., New York ket had not occurred, would never have The tremendous buying power andbeen accumulated. The entire program is simply placed him back either in the RADIO financial strengthof the country position he previously held, or the loser proven in the quick recovery since No-of a few hundred dollars. The sound and construc- vember 1st. The larger operator, who lost a buck- tivebuilding and improvement pro-etful, can in most cases pocket his loss, EXCLUSIVE DISTRIBUTORS gram laid out for 1930 by the indus-and still buy more than necessities. Richmond, Nassau, Suffolk and Queens The usual number of suicides hap- Counties, also Serving Kings County pened, but the newspapers used larger type,andincidentally,wehaven't Specialty Service Corporation heard of a single radio dealer who has "SERVICE" Is Our Middle Name jumped in the river.Every year has Brooklyn, N. Y. had a slow month or two in radio, and 651-653 Atlantic Ave. Tel: Sterling 7800 I dare say that this year, the account- ant could prove to the average dealer that if, for the entire year, he showed a loss, it certainly wasn't due to any stock market slump. The mouth -to -ear story of unemploy- ment is a myth.On the average, it's RUMz=ty about the same as last year at this time, with nothing to worry about. Over 95 Years There probably will be some bargains in radio sets, but that's due to a lot of A. STANLEY SIMONS of manufacturers who counted heads in THE OLDEST AND DEPENDABLE China instead of America.All in all, LARGEST MUSICAL trialleadersthroughout thenation I'm quite sure more radio sets by far Service to The leaves no doubt of a prosperous yearwere sold in 1929 than in any other MERCHANDISE HOUSE Music Trade to come. year. We have unquestionably passed The whole country may have taken IN AMERICA through a critical period of adjustment asmallspanking,but we Yankees Exclusively- Who osa/1 ^a' inso far as stocks were concerned.sure have a way of laughing those [s a swr0 ION One of the principal understandablethings off-and quickly, too. Brains- reasonsforthisslaughter was theaction-and guts, working together to C.BRUNO Sf SON,1Nc. usual desire of a lot of people who just secureluxuries we must have,will didn't "belong," to grab off some easy 351.531borre AYe. NeMYocKCIrY undoubtedly make 1930 a real bang-up money.The tremendous lossessus- year. tained by the average speculator con- Just forget November and get to sisted of paper profits, never collected, work. to members of the Radio and Music YEAR-END ACTIVITY Trades Association, who willin turn Upco Electric Pick -Up distribute them toprospectiveradio SCIENTIFICALLY CORRECT owners. MAINTAINS A GOOD The PooleElectricCo.last week arranged a special showing of Sparton radios in the big lobby of the Fox thea- PACE IN NORTHWESTtre.Thousands of patrons paused to Seattle, Wash., Wednesday. inspect the new models. Sparton deal- ers of Western Washington have spon- Seattle has not, thus far, experienced sored Vic Meyers programs over the air the annual 'dumping' of radio sets onevery Monday night. Vic Meyers is an the retail market at bargain prices. Theunusually popular orchestra leader well known toSeattle theatre and dance reason is ascribed to the fact that thepatrons, who has just returned to Seat- Pacific Northwest isso far from thetle where he is master of ceremonies at manufacturing centers that the unload-the Fox theatre. ing comes at a later date in this parti- The UnitedReproducersCorp.of cular district.Distributors and retail- Seattle has been formed to manufacture ers are united in their efforts to main-and install a new wall type of radio for use in apartments and hotels. The tain market prices until after the firstinstrument is called the New Kylectron of the year, in order that holiday busi-and has the advantage of permitting ness may give them their legitimatefrom one to nine speakers to broadcast prices.In a few instances, well knownfrom the one set simultaneously. makesindiscontinuednumbersare The Liberty Music House will here- Electro Magnetic Pick-up afterbeSeattle'sexclusiveSonora offered at substantial reductions by the radio dealer, comes the announcement THE new UPCO electric pick-up is the result ofpainstaking research dealers in general. from E. R. Mitchell, president of the directed specifically to and fulfilling the exacting requirementsof M. D. Hall, of Philco in Seattle, an-local company. sound reproduction from records. Sensitive anduniform response from nounces the arrival in this city of H. and brilliant qualities of A. E. Filler has been appointed sales 5,000 to 50 cycles brings out all the richness Curtis Abbott to take over special salesmanager of the Transport Corporation, modern recording. Volume is adjustable on agradual taper with the work for the company. Mr. Abbott was control in the base of this newest, beautiful UPCOproduct. local Brunswick radio distributors. Fil- formerlygeneralsales manager forler comes to the position after a long The standard model is pictured above.Available in any desired over- Lyon & Healy Co.of Chicago.His experience as all length for synchronous or non -synchronous theatrework.Pick-up headquarters are at 2024 Third avenue. asalesexecutive and heads with separate volume control also available for use withacoustic George E.Mathieu,attorney,haswholesale representative. He has been tone arm. been appointed receiver for the Howellconnected with the Transport company Write for samples and full details. at intervals for a period of years. He Piano Co., 2007 Fourth avenue, on thewill have charge of the radio division UPCO PRODUCTS CORP. action of R. J. Huston and Mary E.and in this capacity will direct a gen- Swanstrom, owners, seeking to collecteral expansion program to provide for A. BORSUK, President $1,200 due them for rent. the needs of state-wide dealer organi- Maker of Acoustical Instruments for over 13 Years Plans are shaping up for the publica- zation.Gus Koehler is general sales tioninSeattle of a 32 -page weeklymanager. 270 LAFAYETTE ST. Canal 8523 NEW YORK, N. Y. booklet, containing current broadcasts from local stations. Distribution will be -PATTERSON. THE TALKING MACHINEand RADIO WEEKLY 31 loss several days before Xmas through RADIO SET SALES robbery of their store at Euclidave- George Lewis, Arcturus Vice-president, Sees nue and East Seventeenth street. The thieves broke a transom window and Practical Application of Pentode in 1930 FAIR IN CLEVELANDgained entrance and then unlocked the rear door.They systematically looted NEWARK, N..1., Thursday. night and day in exhaustive develop - DEALERS' STOCKS ARE LOW nu nt work. the entire store and their loot amounted GeorgeLewis,engineer andvice- to $3,500. It was mostly in small goods. "The only possible radical develop- Euclid Music Co. Burglarized to The company handles a complete line of president of the Arcturus Radio Tubement anticipated by engineers lies in Extent of $3,500 - Distribu-musical merchandise including the ConnCo., this city, characterizes the prob-the design of circuits employing the tors' Co-operative Advertisingline of band instruments and nationally able developments in radio sets duringpentode and the improvement of this known makes of radio. tube itself.Should any set manufac- Proves Very Result fol. the new year as refinements in exist-turer find this tube of economic value, The Ohio Radio Trades Associationing designs, with the possible excep- will hold its general meeting early in Arcturus is ready to make it for him. Cleveland, Ohio, Saturday. January at which all divisions will betion of the practical application of the "Remote control devices, making it There was little last-minute buyingpresent.The Xmas business is to be pentode. possible for the operator to adjust his discussed and other matters of inter- "Radio reception today," declares Mr.set from a distant point of comfort, of any musical merchandise for the holi- will undoubtedly be developed to the day. est to the trade in general. The com-Lewis, "is well-nigh perfect. The fre- The usual complaint from somemittee who have the work of arranging point where they can be incorporated that business was not what it shoulddetails and entertainment for the com-quency characteristics of a good radio effectively in medium priced sets.". have been, was heard, but generallying national convention of the Feder-are practically the same as those of speaking,therewasmorebusiness ated body will make their report. Secre-our better broadcasting transmitters.Industry Will Profit done, especially in radio, than is rea-tary Elden Lewis is arranging for theListening to a really fine program on lized. badges and buttons for delegates, andone of the high grade sets now avail- has made arrangements with the lead- By 1929 Experiences, Severaldistributorsofnationallying hotels so that there will he ampleable at reasonable prices, one wonders known sets were unable tofill orders accommodations. just what can be done to make things Says Colin B. Kennedy better.However, guided by past ex- for certain models.Dealers were not The twlve radio distributors here are Sor'ni BEND, IND.,Thursday. overloaded but had been buying con- well pleased with the results of theirperience, we appreciate that perfection servatively for some time past as theircooperative advertising which ran in all isnever actually attained, and that "We look forward to 1930 with con- needs dictated and as a result therethreeCleveland newspapers forthe progress must continually be made. Infidence thatitwill be a good radio are no big surplus stocks left over. Itperiod of a month before Xmas. They1930, such advances will probably beyear," C. B. Kennedy, president of the is expected that those who receive divi-feel that it helped to stimulate business in the matter of mechanical and elec- ColinB.KennedyCorp.,thiscity, dend checks around the first of the yearconsiderably and in consequence addi- trical refinements --slight variations inmaker of the Royal line of sets, said will buy radio or other musical mer-tional advertising of this kind will bestandard designs that will mean dol- today. chandise, thus giving business a sendrun during the remainder of the season. lars in the pockets of the consumer "The fiery ordeal through which the off for the new year.A substantialThe many fine programs on the air,through a reduction in service calls. radioindustryisnow passing may volume was done in records, especiallyboth local and relayed, also helped busi- "In our own branch of the industry, cause temporary discouragement, but in album sets, and these were featuredness a great deal, and many of these we are endeavoring to make tubes justwe feel that it is a purifying process by many stores with good results. were featured in this advertising cam-a little bit better than our past prod-and out of it will come a cleaner and Business in small goods was only fair paign. uct-through structural improvements betterradiobusiness;atleast,for and there was quite a lot of complaint, The annual meeting of the Clevelandand greater facilitiesfor quick and those companies who will profit by the especially from the downtown stores. Music Trades Association is to be heldaccurate testing.Our research depart- experience of the past three months Wurlitzer's opened their old store atatHotel Winton on the evening ofment andlaboratoriesare workingand set their policies accordingly." Euclid avenue and East 105th street forJanuary 7th.Dinner will be served at the holidays. The company slid a large6:30 and there is to be an address on volume of business in radio sets thispublicityfor musical merchandise at year and also sold a number of pianos.the business session which will follow. Peerless Announcesa New Quality Record Album The Erner Electric Co., one of theElection of officers for the ensuing year largest electrical supply houses in thewill also take place. Anthony L. Mar- For the Trade and Cabinet Manufacturers city, is now known as the Erner Elec-esh, president of the association, is to tric Division of the Westinghouse Elec- preside. tric & Supply Co. Buescher's, on Huron road, report a The Euclid Music Co. suffered heavyvery good business over the holidays. The company specializes in radio and records and found both these items very much in demand. The company did con- siderable circularizing of its mail lists priorto Xmas andslidconsiderable newspaperadvertisingandreceived good returns.They have one of the most successful record departments in Cleveland and ship many discs to out- of-town points and also to their custo- mers who are abroad. The Grossman Music Co. reports a good holiday business on Okeh records and its numerous line of small goods, whichitdistributes throughout Ohio and adjoining states. Majestic dealers enjoyed a good Xmas business throughout the city. A great deal of cooperative advertising was done in the city newspapers and these were ELECTRIC CHELSEA RADIO supplemented by full pages in the vari- List Price $89.50 ous neighborhood and foreign publica- Less 50-10 tions. As a result of this city wide pub- Dealer Price $40.27 licity there was a good volume of busi- A solid -back album that opensgrade phonographs and com- ness secured. -DIHM. Uses 245 Power Tube absolutely flat.Heavy brown binations. Hand tooled gold Automatic Pick-up Jack kraft envelopes, and exclusivedecorative backs, are a fea- Built-in Socket Antenna WM. B. HOLLINGSHEAD, patented looseleaf features Inductive Dynamic ture. DESIGNED ESPECIAL- Illuminated Drum Dial INVENTOR, DEAD AT 81 make this the finest and most exclusive album for the betterLY FOR YOU IF DESIRED. Send for Circular William B. Hollingshead, eighty-one years old, who friends say, was ac- Our regular line of albums has long been consi- claimed years ago as the original in- dered the standard of the phonograph industry. BARTY RADIO CO. ventor of the disc phonograph record, 11-42 31st Ave. L. I. C., N. Y. died last week it his modest home in East Chester, N. Y.He was penni- QUANTITY MANUFACTURERS less at the time of his death, although PEERLESS ALBUM CO. OF PRIVATE BRAND RADIO his fortune at one time is said to have 62-70 W. 14th Street Now York City exceeded $500,000. 34 THE TALKING MACHINE and RADIO WEEKLY bodies joined to make the programs andwater Kent has favored his thousands SAN FRANCISCO RADIO the paradesall more than ordinary.of friends for so long a time. They are This was the kind of cooperation to putso highly appreciated by all real music people into the right spending mood,lovers; and California becomes more SONGS THAT MERCHANTS PLEASED and it worked. music -minded with every passing year. Ben R. Scott, manager of the radioSo the fact that our two representa- department of Lachman's, the greattives from Los Angeles swung in for REALLY SELL WITH YEAR-END SALEShome -furnishing emporium of the Mis- second place is highly appreciated, and LITTLE BY LITTLE (from "The Sopho- sion District, reports that Decemberleads to constant expressions of com- more") San Francisco, Calif., Thursday. trade has been stepping away ahead ofmendation at the generosity of the LOOK WHAT YOU'VE DONE TO ME With the end of the year close atthat of last year, and that November,Patron Atwater Kent in giving this (from "Why Leave Home") hand, the radio trade of San Franciscoin spite of all discouragements did notequal opportunity to even the poorest have reason to congratulate themselves.lag far behind. He has been putting onwho may have talent to develop. DANCE AWAY THE NIGHT (from a great Sparton campaign. He is ven- Gray & Danielson, manufacturers of "Married In Hollywood") While some sacrifice instruments haveturing about as daring a test as dare been thrown on the market, there has the Remler radio receiving sets, are THE RIGHT KIND OF MAN (from all havebe made. At the great El Capitan thea-just moving into a new building at "Frozen Justice") yet been such volume that tre, nearby every evening some record-Nineteenth and Bryant streets, where clone some business, and some have TAKE EVERYTHING BUT YOU (From ing artist appears on the stage immedi-they will have three large floors, with "Song of Love") clone considerable business at agoodately following a reproduction of one of The dumpage sales have good trackage facilities.For several fair profit. her selections as recorded on a phono-weeks they have been occupying tem- YOU'LL FIND YOUR ANSWER IN MY been the typical department store bar-graph and produced through the radio.porary quarters at 518 Folsom, from EYES (From "Romance of Rio Grande") gains. It has really caught the popular fancywhich they have been crowding forward LITTLE PAL (from "Say It With Songs") Just after the stock crash and whileand every day they have callers broughttheir business in some other lines in the long drought was still getting dry-in by no other agency than this tonewhich they are interested. They were WHY CAN'T YOU (from "Say It With er,there were two or three rathertest.Scott is pleased that this yeardriven into these quarters unceremoni- Songs") discouraging weeks. Then came a mag-competition has been very keen. Byously by a fire which very thoroughly nificent drive of cooperative effort onthat he says he does not include thecleaned out their former quarters on Hits From "Sunny Side Up" the part of the business men headed byspecial sale stuff of the downtown de-First street, though not completely de- the Down -town Club, of which Mat-partments, where volume is demandedstroying everything. The unfortunate IFI HAD A TALKING PICTURE OF thew Haleispresident.And theyat any cost. People of discrimination YOU started right.Make it a joyous and part for them was chiefly that they had have -learned to shun such sales. But theon hand quite a quantity of receiving AREN'T WE ALL? optimistic Christmas. Make all Decem-Lachman establishment never forgetssets all ready to go out the next day ber a grand holiday celebration. Com-that their best and cheapest ad is theon orders already received. The fortu- SUNNY SIDE UP mittees on finance, on decoration, ondisplay window; so these are alwaysnate part for them was that they were program, on poor relief, all got into agreat. The Sparton window on the oneable to salvage the greater part of their TURN ON THE HEAT whirlwindofaction.Theelectrical rich with drapes and holiday companies donated electricity, wiringside is most important machinery, and this is festoons, and the other window simplyenabling them rapidlytore -instate Hits From "Marianne " companies donated services, the hooktries to beat it, with draperies and all and ladder companies helped decorate their factory, so that they expect to be that radiates a rainbow effect. in full operation within the next thirty MARIANNE miles of out -door trees in the public There's a reason why C.L. Mc-days. As this important salvage leaves parks, beautiful giants of the forest,Whorter, the Pacific Coast manager for WHEN ISEE MY SUGAR (IGet A wonderfully emblazoned in rainbows of the loss sufficient for the insurance to Lump In My Throat) Philco,is claiming next year as thecover; their financial loss is reduced to color rose in strategic positions-greatgreatestintheirhistory.Thereisthat of the stoppage of production for festoons swung up from the four cor-nothing like "telling your business thata short season. De Sylvn, Brown end Henderson, Inc. ners of street crossings with huge bellsyou may do business." And here we -ALLEN. Muela PubUabare in the center green by day and lightedrun right into a six -page Philco sec- ?Y B IA Avenue, Na. Terb by night, miles of street were heavilytion in a local Sunday paper, all devot- festoonedwithgreensandcoloreded to telling the public what Philco has lights.Everybody caught the festive Sam Semels Retires as spirit; and soon wonderful decorationsdone, is doing, and better yet what it Colonial Adds Three to glorified the fronts of such buildings asproposes to do. The first page starts Bloomingdale Buyer; the Examiner, the Emporium buildingwith the wonderful story of Chevalier Sales Promotion Staff and the Plaza Hotel. The school chil-and the Philco.This announced that the following day at the St. Francis Ed. Popper Gets Post P. H. McCulloch, former assistant dren, the broadcasting stars, boy scouts,theatreevery woman attendingthe then:n'yboys.and numereu- other Sam Semels, for the past year buyersales manager of the Sonora Phono- matinee where his talking -picture "Thein the radio -phonograph department ofgraph Co., and also formerly a district Love Parade" was topresented by manager for the Brunswick-Balke-Col- courtesy of the Philco an autographedBloomingdale Bros., well-known Newlender Co., has recently joined the Colo- photo of the famous artist. In addition,York department store,retires from that position today and will take a briefnial Radio Corp. as northeastern sales there was presentedaspecialfilm promotion executive.Mr. McCulloch's through courtesy of the Philco com-holiday before making his future tradeexperience in the radio -music industry pany showing the many intricate pro-connection known.Mr. Semels isamakes his well fitted for his new post. cesses in the production of the modernveteran of theretailmerchandising Others who have recently joined the radio set, including the marvelous test- field in the metropolitan district, con-sales promotion department of the Colo- ing apparatus necessary for the produc- ducting his own Victor establishment innial organization are Nick Patti and tion of a precisely balanced -unit radio.New Jersey for years in the earlierWilliam Reinmuth. Tieing in on this ad were a host ofhistory of the business, then assuming Mr. Patti is now Colonial's Midwest- Philco dealers not only from the centralcharge of the talking machine depart-ern sales promtion manager. He was business districts but from the impor-ment at Bamberger's in Newark. Hefor five years connected with the Freed- tantoutlyingdistrictslikeFilmorelater joined the Emanuel Blout chain asEisemann Radio Corp., and was also street, Clement street and the Missionretail manager for all Blout stores andwith the Grigsby-Grunow Co. and with District. Oakland also elbowed in quiteon the withdrawal of that enterprise was associated for a period with Cass the Tobe Deutschmann firm. a space for themselves and even VallejoB. Riddle as radio furniture manufac i grabbed a corner. The Peerless Stores, turer's sales agent here. to succeed Mr. Semels. Mr. Popper has a chain of tire stores took a whole page Edward Popper, of the Blooming-been connected with the Bloomingdale to tell about the Philco at all their San executive staff for a number of years. Francisco and Oakland branches. dale organization, has been appointed No auditionhasarousedgreater public interest in the West than the last national Atwater Kent event. Even our foreign colony, Philippino, Mexican, Italian,all who can understand the elusive Disli'ibutóits English language, warmed up to the interest of the occassion. Perhaps the /MANHATTAN 25,000PICKUP CASES fact that a blind student from Cali- NORTHERN fornia was oneofthecontestants, NEW JERSEY BROOKLYN rather intensified the interest in this state. There was more than the usual MAY MAY 125000ESCUTCHEONSsympathetic desire that he might suc- RADIO CORP.BALANCED UNIT DISTRIBUTING CORP. PER. MONTH ceed, owing to the natural good -will 380 Central Ave. 112 Bleetker St. felt for one who struggles bravely for- NEWARK,N.J. NEW YORK.N.Y. FOR EXCLUSIVE DESIGNS & PRICES ward under unusual handicaps.But PHONE RADIO PHONE preparatory to the great interest and MITCHELL 10.000 SPRING 0800 AMERICAN EMBLEM CO...c leading up toit,has been the ever UTICA. N.Y. growing appreciation of the splendid classical broadcasts with which A. At - THE TALKING MACHINE and RADIO WEEKLY 35 To Honor A. H. Mayers CAPEHART PRESIDENT On 25th Anniversary PREDICTS RECORD1930 CLASSIFIED SECTION 11 Of Founding of Stores FORT WAYNE, IND., Thursday. The Employees Mutual Benefit Asso- Six cents per word ciation of A. H. Mayers "Department Extreme optimism over the oppor- Display fifty cents per line. Stores of Radio and Music" will tender tunities for a greatly increased busi- Ads in this section are payable in advance. atestimonialdinner and danceto ness in 1930 was expressed here today Adolph H. Mayers, founder of the or- by H. E. Capehart, president and gen- ganization, Sunday evening, Januaryeral manager of the Capehart Corp., this city, maker of the Orchestrope. 12, at the Knights of Columbus hotel, ATTENTION MANUFACTURERS-SALESMAN-RADIO-Several years' Eighth avenue atFifty-firststreet,"My optimism isinspired by actual conditions in our business at the pres- experience, large following in Metro- New York. The occasion is the celebra- Our books will show we have over politanDistrict,seeks tion of the twenty-fifth anniversary ofent time as much as from my analysis 700 dealer accounts in the Metropoli- connection of general business conditions and ten- tan District of Chicago. with reputable jobber or manufac- the founding of the Mayers organiza- turer,executiveability. tion. dencies," Mr. Capehart declared. We have a sales organization of four Box 459, "If I were to judge general business salesmen selling direct from manu- TALKING MACHINE and RADIO The committee in charge of the party WEEKLY, 146 Water St., New York is composed of A. I. Wolfe, Clevensconditions solely by the experience of facturer to dealer on a commission City. Beller, Herman Zuckerman, Williamthe Capehart Corp.," Mr. Capehart basis. Rothlein, A. Miller and S. Kosiner, withadded, "I would say that business con- Manufacturers who are in a position Harry Ross as chairman. Reservations ditions have never been better.Our to pay commissions when due willMANAGER - Capable of taking full should be addressed to Mr. Ross in caresales volume has maintained a rapid, find a profitable sales arrangement charge of Music and Radio business of A. H. Mayers, 861 Eighth avenue,steady and substantial increase, and can be made by writing us for furth- isseeking a change for improve- New York. collections were never better - all of er information regarding our organ- ment.Bestreferences.Box 456, which indicates that Capehart dealers ization.A. E. Simon & Co., 45 S. TALKING MACHINE and RADIO are finding a ready sale for our prod- Wells St., Chicago, Ill. WEEKLY, 146 Water St., New York Stanley H. Beebe Is uct and are making money. City. "To a certain extent, this conditionEXPERIENCED SALESMAN knows Made Fada Ad Managercan be ascribed to the fact that our Bronx retail trade desires connection product is largely a producer of reve- MR. DEALER:Your deliveries,in- Stanley H. Beebe, formerly for many with New York radiodistributor. stallations taken care of for you at nue rather than a luxury or expense. Young,personable, years in charge of sales promotional In these days of keen competition, alert conscientious. moderate charge.Careful,reliable work for F. A. D. Andrea, Inc., New Apply Box, 461, The TALKING MA- service.Box 460, The TALKING York radio manufacurer, has been ap-business men are always on the look- CHINE and RADIO WEEKLY, 146di out for something to increase their vol- MACHINE and RADIO WEEKLY, pointed advertising manager ofthe Water St., New York, N. Y. 146 Water St., New York, N. Y. company. ume of sales and profits. When a mer Mr. Beebe entered the advertising chant's business is good, he can afford field seven years ago, after having com- to purchase a Capehart instrument,Holiday Party Held Atwater Kent Jobbers pletedhisacademiceducationina and when business is not quite so good, Middle Western university. He came tohe can afford to purchase a Capehart By Upco Products Corp. Fada a few years ago from a New York to attract more business to his estab- To Convene Jan. 6-7 advertising agency. lishment.ThisplacestheCapehart A gala holiday party was held in the Philadelphia, Pa., Friday. Corp. and Capehart dealers in a veryoffices of the Upco Products Corp., at enviable position. 270 Lafayette street, New York, last A convention of distributors of the "As for the Capehart Corp., its busi- An EASTERN Creation week by members of the Upco organi-Atwater Kent Mfg. Co., this city, is to FOR ness was never better; collections were be held at the Hotel Pennsylvania, this never more satisfactory, the company'szation and some of their friends in the STROMBERG- CARLSON bank balance never greater, and thetrade. Anton Borsuk, president of thecity Monday and Tuesday, January 6 OR and 7. inventory of dealers never smaller incompany, was the guest of honor with COLONIAL proportiontomonthly volume.Thehis brother, J. J. Borsuk. Music was Conventionarrangementsarein present construction of a factory and charge of T. Wayne McDowell, conven- office additions, which will more thansuppliedviaphonograph and radiotion manager for the large radio manu- double the company's floor space,isthrough the use of Upco reproducersfacturing company. concrete evidence of our belief in theand pick-ups, exclusively. soundness of business conditions gener- Gifts were tendered to those attend- ally and of the Capehart Corp. in par-ing the party and open -house prevailedconsensusoftoasts was that1929 ticular." all during the day. The party celebratedwould be the beginning of many addi- the end of the first year that the Upcotional prosperous new years for the company has been in business, and theUpco Products Corp. Radio Now a Business, No Longer a Game, Says RADIO DEALERS F. H. Strayer, Sylvania Write, Wire, or Telephone for Prices EMPORIUM, PA., Saturday. EARL and FREED Radio "I am confident that we will look Receivers back on 1929 as the year that `killed' radio as a game and put it on its feet f. o. b. Denver as a business," Fred H. Strayer, sales manager for the Sylvania Products Co., ROCKY MOUNTAIN RADIO CORP. this city, said in a statement to THE TALKING MACHINE and RADIO 1153 BANNOCK ST. Tabor 5271 DENVER, COLORADO WEEKLY yesterday. "I believe 1930 is the first year in the new era. We are all hard at work here meeting the challenge not only to maintain, but strengthen our position in the industry, and to do our share -A!! - o-oard for toward putting our industry in a re- spectable position in the business life íL of the nation," Mr. Strayer asserted. .CROSLEYsA Style 75-SLIDING DOOR MODEL "There is not much originality in the 11111i`i-1i Write forprices on observation that 1929 has shaken a lot this and other models of foolishness out of the radio industry -foolishness that was put there by the Eastern Cabinet Co., Ltd.phenomenal demands of 1928.Right O ENIWIW now we might think of last year's con- UNIVERSITY PLACE at 9th ST. dition as being more pleasant than this, NEW YORK but I am confident that the future will RADIO CORPORATION Tas. STUY. 4292 be better for everyone concerned in the long run." BRooKLYN AND MEW YORK 36 THE TALKING MACHINE and RADIO WEEKLY -,?>.s6>-'>-5 .°,-aº,-' '-'yaG-'a á-°,,áá--> .-,-,-,6 > 6-`'>-> .%1 A CHRONOLOGY OFLEADING EVENTS IN THE RADIO TRADEDURING 1929 .71-s-7103121--7W10--"21~111-70-110-710311,',0710-~71-210~ Westinghouse and General Electric inbroadcasting "menace" - Ground is This is the last of a series of three articles setting forth the prin-radio merger effective January 1-Newbroken for new Capehart addition - cipal events in the allied industries during the year just closed. RCA -VictorCorp.formed - Caswell -Grigsby-Grunow receives $9,000,000 for Runyan Co. joins merged Utah groupstock from banking firms. SEPTEMBER Garden-Fifty-five jobbers attend first convention of Gulbransen Co.-Robert-Proposed Kolster-Earl-Freed merger W. L. Marshall named advertising M. Lowrie appointed Amrad sales man-dropped by mutual consent - Radio DECEMBER of Show conducted in Chicago Coliseum- manager forRadio -VictorCorp. ager-C. J.Callahan joins ColinB. R. M. A. Traffic Committee secures R. M. A. directors confer on Hoover's America-Columbia announces plan to Kennedy Corp.-Radio-Victor Corp. ofaward of lower freight rates-Radio industrial program-D. W. May, Inc., enter radio field in England with own America begins production of RCA takes on Temple radio - Sonora an- Theremin-General Motors Corp. offi-Corp. of America acquires site for sky- product - RCA increases Radiotron scraper-Capt. William Sparks makesnounces planto manufacture home - prices-Kolster earnings 90 cents per cially announces entry into radio fieldlarge gift to city of Jackson, Mich.-talkie machine-Radio sales for first -Herbert E. Young, Grigsby-Grunow nine months of 1929 total $360,000,000 share for year ending June 30-Sound official, predicts $100,000,000 MajesticJames T. Bristol named general mana- Studios of New York, Inc., organized ger of Majestic Corp., subsidiary of-Atwater Kent increases set produc- by A. J. Kendrick, W. G. Haenschensales for 1929. Grigsby-Grunow Co.-Union Carbide &tion 100 per cent.-Bosch retains list and Frank J. Black-Wextark Radio Deaths Carbon Co. shows increased earnings. prices-W. J. Bauman joins United Stores acquire speaker plant, will also Deaths Reproducers asservice manager-N. make tubes-Atlas Stores Corp., Da - David H. Boley, father of Benjamin Warren J. Keyes, vice-president andO. Williams named CeCo works mana- Boley of the Boley-Oliver Co.-Edwardtreasurer of Earl Radio Corp.-Johnger - Harry Disbecker joins A. H. vega, Inc., and City Radio Stores in Inc.-Majestic buys 34 - big retailstore merger-B. E.Ben- L. Kruse, head of the Kruse Radio Co.,Cromelin, official of the old ColumbiaGrebe & o., singer, Brunswick head, returns fromIndianapolis-E. A. Allen, vice-presi-Graphophone Co. - Henry C. Brown,acre factory once leased from General European trip-Columbia Graphophonedent of the Times Appliance Co., RCAformer Victor official. Motors-Harry A. Beach, J. A. Frye distributor-Mrs. B. E. Bensinger, wife and Clarence A. Earl, Jr., resign from Co. net for year ending June 30 re- orp.,recentlydeclared ported at $2,500,000-Roger M. Wiseof president of Brunswick-Balke-Col- NOVEMBER EarlRadio appointed Sylvania chief engineer - lender Co.-Jacob Smith, correspondent bankrupt-Walter L. Eckhardt heads James K. Polk, Inc., celebrates eighth for TALKING MACHINE and RADIO Grigsby-Grunow Co. reduces prices group arranging to take over assets anniversary in Atlanta-Radio Retail-WEEKLY. on Majestic sets and cuts set output-of bankrupt Earl Radio Corp.-New ers'Associationconductsoutingat Edison discontinues production of rec- York Dodge Bros. automobile dealers Karatsonyi's--C. E. Ihrie named Cape - ords, concentrating on radios and pho-take on Grebe radio - Carl Fischer, hart director of advertising - Nearly OCTOBER nographs - Atwater Kentreduces Inc.,LeoFeist,Inc.,and National 550,000 visitors attend Sixth Annual prices on sets and speaker - RadioBroadcasting Co. in $6,600,000 merger Radio World's Fair at Madison Square W C. Grunow leads fight to retainCorp. of America reduces prices on-Equity receivers appointed for Uni- sport broadcasts - TALKING MA-three sets and two speaker models-ted Reproducers Corp.-D. W. May, CHINE and RADIO WEEKLY exclu-W. R. G. Baker appointed head of sively chosen to publish R. M. A. Dailyengineeringdivisionofnew RCA - at June Trade Show-J. W. Hitchcock,Victor Corp. - Brunswick introduces E. E. Rhoads and F. E. Basler namedscreen grid radios-C. J. Ross elected assistant sales managers of Atwaterexecutive vice-president of RCA Photo - An Added Sale Kent-P. P. Huffard elected presidentphone, Inc.-Nathan Chirelstein elect- of National Carbon Co., Inc.-Vernoned president of National Union Radio with each W. Collamoreleavesfor two -month Corp. -- Crosley revises set prices- European survey for Atwater Kent-Victor wholesalers in Midwest meet to Combination Powel Crosley;Jr.,celebrates forty-survey outlook - Sparton announces third birthday-New Fada sets featuredealer discount revision but no reduc- vibra-control-New York Ditson-Victor tionin prices-Zenith stands firm on distributorship moves to Albany-L. T. prices-E. W. Stone reports Kolster- Bieck promoted to vice-presidency ofBrandes, Ltd., trebling sales-Sparks- Kolster Radio Corp.-Kent wholesalersWithington Co. shows gain in income- gather in Philadelphia for conventionBrandes set prices reduced-Philco an- --Louis Sterling, chairman of board ofnounces plan to hold present price scale Columbia PhonographCo.,here for--Oliver Ditson Co. enters radio whole- visit - Utah, Carter and Eby firmssale field in New York area with Ever- merge, with Major Herbert II.Frosteady line-Stromberg-Carlson reports as president of consolidated group-new sales record-H. Curtiss Abbott Majestic sales for September totaledretires as Evercady radio sales head; $8,425,000-Unity Radio Stores,Inc., joins Philco as Northwest sales mana- new retail chain, formed in New Yorkger-Marketing executives of General -General Motors Radio Corp. organ-Motors Radio Corp. hold first conven- izedwith$10,000,000capitalundertion - Stromberg-Carlson raises price jointownershipofGeneralMotors on model 642-Victor conducts "Tone Corp. and Radio Corp. of America-Week"-G. J. Hallam named DeForest Raymond H. Woodford resigns Stew-sales head - No price reduction on art -Warner post-Department of Com-Temple sets-Grebe stands firm on set merce foresees big gain in 1929 radioprices-Victor retains list prices-New sales-Mills Novelty Co. enters radioCrosley factory completed at cost of field - McMurdo Silver in automobile$700,000-Radio Corp. of America re- this record filing cabinet accident-Captain William Sparks ten-ports $1.47 a share earned for first with every radio -phono- ders birthday party to son, Clifford-nine months-Brunswick revises prices Sparks-Withington Co. reports increaseon three radio models-Lester E. Noble graph combination. 200 in earnings for third quarter-Worldelected president of the United Repro- record capacity. Exclu- pays tribute to Edison at Light's Gold-ducers Corp. - A. H. Grebe proposes en Anniversary-N. L. Cohn namedrating system to identify all radio- sive filing guide. List chairman of board of Atlas, Davega-Stewart-Warner radio prices not to be price $35. City Radio chain --R. M. A. undertakesreduced - O. F. Jester named radio to survey production and sales for yearsales manager for Stewart-Warner- NORTH WARD. -H. C. Holmes resigns as DeForest ReceiversapointedforEarlRadio HORROCKS DESK CO. sales head - F. J. Bullivant namedCorp. - Major I. E. Lampert named RECORD FILING DEPT. RADIO CO,Inc. Trav-Ler sales head - J. B. Hawleyvice-president and counsel, and E. C. 367 PlaneSt,flewark,ll.J appointed general manager of UnitedGrimley, treasurer and comptroller, of HERKIMER, N. Y. Reproducers Corp.-L. E. Noble re-RCA -Victor Co., Inc. - E. A. Tracey tires as Sonora sales manager-RCA,appeals for industry drive to combat THE TALKING MACHINE and RADIO WEEKLY 37

No need co tell you about this set - - it speaks RADIO EXCLUSIVELY for itself. PENN PHONOGRAPHCOMPANY Established 1898 913 Arch Street Philadelphia, Pa.

Inc.,todistribute Jenkins television the past few weeks dealers have been line-Joseph A. Mayers joins StettnerYEAR'S SALES WELL clamoring for more merchandise andStern & Co., Inc.. Named Phonograph Corp. as treasurer and the Western Radio Co. has been pass- sales manager-New Crosley line has ing the cry on to the factory."It re- Silver Radio Jobbers eleven screen grid models-E. F. Mc- AHEAD OF 1928, SAY minds us of the days when radio was Donald warns trade of Zenith auto- in its heyday," Mr. Hartman said. matic patent infringements - Walthal The sales volume of this company For New England Area Club dines Walter H. Nussbaum on KANSAS CITY MENwill this year exceed quite a little that 11.1RTnORD, CON N.,Friday. eve of his retirement from firm -OPTIMISTIC OVER OUTLOOKof last.One interesting incident was Majestic Distributors, Inc., of Boston, a four -day delivery on two cars of mer- Stern & Co., Inc., this city, have been opened - DeForest granted injunctionBrunswick Branch Reports Nicechandise from Philadelphia, from the appointed distributors for Silver radio in RCA tube clause action-Winners time the merchandise was turned over in the entire New England territory selected in third Atwater Kent radio Increase in Radio Business -to the railroad there to the time it was audition - Brunswick purchases assets See Good Yearfor spotted at following a conference held in Hart- Records the Western's dock here.ford last week between McMurdo Sil- of Vitovox Co.-General Harbord and With Increased Interest BeingSuch serviceis extraordinary at this David Sarnoff urge unification of com- time of the year. ver, president of Silver -Marshall, Inc., munications service at Senate hearing Shown in Combinations. As near as the company can checkand designer of Silver radio; Harold - Grigsby-Grunow conducts jobbers' Kansas City, Mo., Friday. with its dealers, there is no stock onC. Bodman, general salesmanager of convention - General Motors Radio the retailers' floors at this time. So farthe company; Francis E. Sternand Corp. to sell all radio markets, report Both distributors and retailers areas Kansas City buying conditions are F. G. Macomber of the distributing states-Bosch companies settle drawn- concerned, the company finds them the firm. out litigation over trade name-S. M.beginning to look toward 1930 and all are optimistic. best they have been this year. Kansas Stern & Co., Inc., have been known Doak made general sales manager for It looks like anotherCity, Kansas, merchants, up to Octo-for many years as one of the largest United Reproducers-Creditor asks foryear for radio in general. Records areber, did twenty-five to fifty per cent.and most successful distributors inthis Sonora receiver, but company will re-expected to pick up with the develop-more business than last year; since thatterritory.For some time past they sist suit, it is announced- Receiverment of less expensive combinations.time they have only done about halfhave acted as New England distribu- appointed for Freed-Eisemann RadioHowever, it is recognized that radio iswhat they did in 1928.This is prob-tors for Grigsby-Grunow Co., manufac- Corp.-Bill to amend copyright acts ably due to the fact that at this seasonturer of Majestic radio sets. on musical compositions introduced inno longer the novel product it was two people buy from advertisements, mak Congress - Radio Corp. of America,years ago or even last year, and that iting up buying lists from daily news- GeneralElectricand City Athletic Club recently. Themeet- Westinghousemust be sold. Moving radio is no long- paper ads, and Kansas City, Kansas,ing was held under the auspices unified in radio tube work-Zenith toer merely a matter of taking orders. Itmerchants as a whole do little advertis- of the introduce new 60 line models-Equity ing. Richards & Conover Hardware Co.,dis- receiver appointed for American Pianowill have to be sold on its merits and tributors.J.E.Woodmansee,vice- accomplishments. The Davidson Furniture Co.'s radiopresident of the localcompany, was Co.-Bankruptcy petition filed against department has experienced a very nicetoastmaster. "Erla"-Equity receiver appointed for The local branch of the Brunswick-December business with Majestic, At- A -C Dayton Co. - Sonora plansre- Balke-Collender Co. has made up sev-water Kent and Victor leading. -KENNETH FORCE. organization-Hoover signs bill extend-eral records in the Kansas City Star's The Wurlitzer Music Co. has opened ing life of Federal Radio Commission two new departments, a special section Receiver named for Marti, RadioW11AF stndi,.s, employing home talent, according to 'f. H. Condon. Recordingsfor (rand and orchestra instruments and Corp. - Radio leaders predictpros- one for old and new violins.II. Virgil TONE ARMS- SOUND BOXES prrnos 1930. have been made by Jimmy Joy and hisMoore, former orchestra leader for the orchestra, Chic Scoggins and his Pla-Publix theares, is in charge of the hand PHONOGRAPH MOTORS Mor orchestra, the Twelve Clouds andand orchestra department and Herman Ohio Group to Be Host George Lee's colored orchestra.EachEssak, formerly violin collector for the organization has several releases to itsChicago Wurlitzer stores, is in charge credit and the sale of their records areof the violin section. To `National' Conventiondoing very nicely. Mrs. Charles Wheatley, who, with CLEVELAND,O., Thursday. The radio business for the Brunswickher husband, conducts a radio business company is showing a nice increaseat Thirtieth street and McGeen traffic- The Ohio Radio Trade Associationover last year, Mr. Condon reports, withway, has the distinction of having sold will be host to the convention of thebusiness this month well ahead of last.and delivered more Philco radios than All styles of Phono- National Federation of Radio Associa-Records are selling better generally.any other woman in the state of Mis- The model S-14 lowboy, the S-31 combi-souri, according to L. M. Kelly, of the graphs, Tone -Arms and tions to be held here February 10 andnation and the S-21 highboy are leading 11.Howard Shartle, local Victor dis- Philco factory branch. Sound Boxes, made by in radio models. The Arles Radio Co. has opened a tributor, president of the Ohio asso- Prospects for the coming year are one of the most cele- ciation, is chairman of the finance com- new radio store at 1102 Armour boule- good for Brunswick in this territory,vard.E. D. Eugster, manager, is also brated Europeanmanu- mittee for the convention, and is beingMr. Condon says. manager of another store, opened a facturers. assisted by RalphMeyers,Majestic "Radio is going to be sold hereafter jobber, and Roy Bechtol, Atwater Kent year ago at 105 West Linwood boule- on its merits and not because it is avard. Leander Biggs has charge of the Write for Particulars wholesaler. novelty," Mr. Condon said. "The prod-sales and serviceat the new store. The entertainment committee is un-uct's name and accomplishments are Sparton, Majestic and Freed and Philco der the chairmanship of H. W. Roberts,being takenintoconsideration moreradios are handled. Kolster-Brandes distributor. and more by the buying public. Gordon C. Sleeper, vice-president of THORENS, Inc. Convention headquarters will be in The Western Radio Co., according tothe Temple Radio Co., Chicago, was the the Hotel Statler, and special trans-Mr. Hartman, sales manager, can hard-principal speaker at a dinner of seventy- Sole Distributors for U. S. A. portation rates have been arranged forly get enough merchandise to supply with railroads. five Temple radio dealers from the Kan- 450 Fourth Ave., New York City its dealers with Atwater Kents. Duringsas City trade territory at the Kansas Where to Buy---Where to Sell fie TRADE DIRECTORY OP WHERE THE MAGNITUDE LEADING FIRMS IN I TALKING MACHINE OF THE INDUSTRY THE INDUSTRY RADIO WEEKLY IS REFLE D i Little Rock, Ark. RADIO SET AND SUPPLY RADIO, TALKING MACHINE AND Radio Sales Co. Radio Equipment Co. . Saata Bend. lid. MANUFACTURERS RECORD WHOLESALES Radio Specialty Co., 115 W. Water St., Milwaukee Republic Radio Corp., Detroit, Mich. All-American Mohawk Corp. Chicago, Ill. Aeolian Co. of Missouri St. uis, Mo. Toledo, O. Medford Hillside, Mass. Adirondack Radio Distributors, Alby, N. Y. Roberta Toledo Co. Amrad Corp. Long Island City, N. Y. Rochester Auto Part & Radio Corp., Rochester, N.Y. Andrea, Inc., F. A. D. Air -Ola Radio Co. Huntington, W. Va. Royal Eastern Elec. Supply Co., 16 W. 22 St., N.Y. American Bosch Magneto Corp., Springfield,Maas. Alexander's, 89 W. 60th St., New York Philadelphia, Pa. Rochester Elec. Supply Co. Rochester, N. Y. Atwater Kent Mfg. Co. Alter Co., Harry .,. Chi Ill. Minneapolis, Mimi. Barty Radio Co., Long Island City, N. Y. Auto Hardware& Equip.Co., 246 W. 55thSt.,, N. Y. The Roycraft Co. Brandes Corporation, The, 39 Broadway, NewYork Sampson Electric Co., Mich. and 82nd St., Chicago Chicago, Ill. Badger Radio Corp. Milwaukee, Wis. Saviers & Son, H. E. Reno, Nev. Bremer -Tully Mfg. Co. Beckwith Co., Geo. C. Minneapolis, Minn. Brooklyn, N. Y. Brunswick-Balke-Coll Chicago, Newark, N. J. Seedman Co., G. J. 6 er Co.Ave., Lhio,,. Ill. Beller Elec. Supply Co. Sharar-Hohman, Inc. Rochester, N. Y. Colonial Radio Corp.,I.Cincinnati, O. Benwood-Line Co. St. Louis, Mo. Shaw's, Inc. Charlotte, N. C. Crosley Radio Corp. Blackman Distributing Co., Inc., 28 W. 28 St., N. Y. Smith, Inc., B. W. Cincinnati, O. Earl Radio Corp. 122 E. 42nd St., New York Bluefield, W. Va. Edison, Inc., Thos. A. Orange, N. J. Bluefield Hardware Co. Sorensen Co., H. E. Des Moines, Ia. First National Radio Corp., 254 W. 64th St.,N. Y. C. Boley-Oliver Co. 1440 Broadway, N. Y. Southern Hardware & Bicycle Co., Jacksonville, Fla. Freed-Eisemann Radio Corp. 122 E. 42nd St. N.Y. Brown & Hall Supply Co., 1504 Pine St. St, Louis, Mo. Southwestern Victor Dist. Co. Dallas, Tex. Richmond Hill N. Y. Bruno & Son, C. 351 Fourth Ave., New York Specialty Service Corp., 651 Atlantic Ave., Brooklyn Grebe & Co., Inc., A. H. Philadelphia 235 Fourth Ave., New York Grigsby-Grunow Co. Chicago, Ill. Buehn Co., Louis Steelman, Inc. Gulbransen Co., The Chicago, Ill. Burke Co., J. H., 221 Columbus Ave.. Boston. Maas Standard T. M. Co. -805 Penn Ave., Pittsburgh, Pa. Howard Radio Co. Chicago, Illinois Bushwick Distrib. Co., 1755 Bushwick Ave., B'klyn Sterling Radio Co. Kansas City, Me. Kellogg Switchboard & Supply Co..Chicago, Ill. Canton Hardware Co. Canton, O. Stern & Co. Hartford, Cann. Kennedy Corp., Colin B. South Bend, Ind. Capitol Electric Co. Indianapolis, Ind. Superior Distributors, Inc.. 150 W. 52 St, New York Bolster Radio Corp. Newark, N. J. Capital Electric Co. Atlanta, Ga. Tarr, McComb & Ware Com. Co., Kingman, Ariz. Mills Novelty Co., Chicago, Ill. Chase Engineering Co., W. E. Spokane, Wash. Thompson & Co., F. H. San Francisco, Calif. National Carbon Co., New York, N. Y. Chicago T. M. Co. Chicago, Ill. Trilling & Montague, 7th & Arch Ste., Philadelphia Philadelphia Storage Battery Co., Philadelphia, Pa. Cincinnati Majestic Radio Corp. .... Cincinnati, O. 20th Century Radio Corp., 104 Flatbush Ave., B'klyn Radio -Victor Corporation of America....New York Cleveland Distributing Co. Cleveland, O. United Electric Supply Co Salt Lake City, Utah Sentinel Mfg. Co., 9715 Cottage Grove Ave., Chicago Cleveland T. M. Co., 4300 Euclid Ave., Cleveland, O. Universal Radio Co., 536 Bergen Ave., New York Silver -Marshall, Inc. Chicago, HL Collings & Co. Newark, N. J. Van Asche Radio Co. St Louis, Me. Stewart -Warner Corp., 1838 Diversey Pky., Chicago Columbus Ignition Co. Columbus, O. Victory Elec. Sup. Co., 1207 Bedford Ave., Brooklyn Sonora Products Corp., 50 W. 57th St., NewYork Commonwealth Radio Dist. Co., 13 Laight St., N. Y. Wahn Co., G. H. Boston. Mass. Sparka-Withington Co. Jackson, Mich. Detroit Electric Co. Detroit, Mich. Wagner Radio Co. Indianapolis, Ind. Steinite Radio Co. Ft. Wayne, Ind. Ditson Co., Oliver, 10 E. 34th St., N. Y. Wakem & Whipple, Inc. Chicago, DL Sterling Manufacturing Co. Cleveland, Ohio Ditson Co., Oliver Albany, N. Y. Weber Radio Corp. 200 Hudson St., N. Y. Stettner Phono. Corp., 669 Kent Ave., Bklyn., N.Y. Dilworth Co., J. E. Memphis, Tenn. Weymann & Son, H. A., 10th & Filbert Sts., Phila. Stromberg-Carlson, 1060 University Ave., Rochester Eastern Talking Mach. Co. Boston, Mass. Wildermuth, E. A.....1061 Atlantic Ave., Brooklys Chicago, Ill. Edmond & Co., E. J.....250 W. 54th St., New York RADIO LOUD SPEAKERS Thordarson Elea Mfg. Co. Chicago, Ill. Eisenbrandt Radio Co., Baltimore and Washington Trav-Ler Mfg. Corp., 3408 N. Halsted St., Chicago American Bosch Magneto Corrp., Springfield, Mass. Rochester, N. Y. Electric Supply & Equipment Co.....Albany, N. Y. Andrea, Inc., F. A. D. Long Island 'City, N. Y. United Reproducers Corp. Elyea Talking Machine Co. Atlanta, Ga. Philadelphia, Ware Manufacturing Corp. Trenton, N. J. Fads Radio Co. Chicago, Ill. Atwater Kent Mfg. Co. Zenith Radio Corp. 8620 Iron St., Chicago First National Radio Corp., 254 W. 54th St., N. Y. C. Brunswick-Balke-Collender Co. m Croeley Radio Corp. Cincinnati, O. TALKING MACHINE AND RECORD Franklin Elec. Co..... 50 N. Seventh St, Phila. Pa. Earl Radio Corp. 122 E. 42nd St N. Y. Frederick Co., W. F., Pittsburgh, Pa. Freed-Eisemann Radio Corp , 122 E. 42nd St, N. Y. MANUFACTURERS Girard Phonograph Co., Philadelphia, Pa. Chicago, IDL Chicago 109 W. 57 St., N. Y. Jensen Radio Prod. Co. Brunswick-Balke-Collender Co. Grebe Sales Co., Inc., Koleter Radio Corp. Newark, N. J. Capehart Corp. Fort Wayne, Ind. Griffith Victor Distributing Corp..... Cincinnati, O. Pacent Electric Co., Ina, 91 Seventh Ave., New York Caswell Mfg. Co. Milwaukee, Wis. Grinnell Bros. Detroit, Mich. New York Columbia Phonograph Co., 1819 Broadway, New York Gross -Brennan, Inc. 205 E. 42nd St., New York Radio Corporation of America Rola Co., The Cleveland, Ohio EdisonInc.,Thos.A. Orange, N. J. Gross, Phillip Hdw. & Supply Co., Milwaukee, Wis. Okeh Phonograph Corp., 11 Union Sq. West, N. Y. Halsey Supply Corp., 228 Halsey St., Newark, N. J. Stewart -Warner Corp., 1838 Diversey Pky., Chicago .. New York Pittsburgh, Pa Stromberg-Carlson, 1060 University Ave., Rochester Radio -Victor Corporation of America Hamburg Bros Utah Radio Prod. Co. Chicago, Ill. Sonora Phono. Co., Inc., 60 W. 57th St., New York Harbour, Longmire Co. Oklahoma City, Okla. Rochester, N. Y. Harger & BHsh Dee Moines, Ia. United Reproducers Corp ELECTRIC PICK-UPS Marion, S. D. 91 Seventh Ave., N. Y. Hieb Radio Supply Co. RADIO TUBES Pacent Elec. Co. Holmes & Crane Oakland, Calif. Allan Mfg. & Elec. Corp. Harrison, N. J. Upco Products Corp. 270 Lafayette St., New York Howe & Co. 888 Boylston St., Boston, Mass. Webster Electric Co. Racine, Wis. Arcturus Radio Tube Co. Newark. N. J. H. T. Electric Co. Indianapolis, Ind. Bond Elec. Corp. Jersey City, N. J. RADIO CABINETS AND TABLES Ingold, Inc., Ernest San Francisco, Calif. Brooklyn, New York Chicago, Ill. Cable Radio Tube Corp. Bogalusa, La. Kimberly Radio Corp. CeCo Mfg. Co., Inc. Providence, E. I. Bogalusa Furniture Mfg. Co., Koerber-Brenner Co. St. Louis, Me. 370 7th Ave., N. Y. Eastern Cabinet Co., Ltd., Univ. Pl. at 9th St. N. Y. 350 Hudson St., New York Cunningham, Inc., E. T. Red Lion, Pa. K. W. Radio Co. DeForest Radio Co. Jersey City, N. J. Ebert Furniture Co. Landon & Co., Inc., W. C. Rutland, Vt. Brooklyn, N. Y. Federal Furniture Factories, New York 250 4th Ave., New York Duovac Radio Tube Corp. Latham & Co., E. B. Gold Seal Elea Co. 250 Park Ave., N. Y. Federal Wood Prod. Corp., 206 Lexington Ave, N. Y. Lehr Diet Corp. 146 W. 63rd St., N. Y. Newark, N. J. Findlay Mfg. Co., Robert, Brooklyn, N. Y. Boston, Mass. Hyvac Radio Tube Co., Inc. Hawley & Mackenzie ....55 W. 42nd St., New York Lewis Electrical Supply Co National Union Radio Corp. .... New York, N. Y. Majestic Distributing Corp. Cleveland, Ohio New York, N. Y. Ideal Radio Cabinet Mfg. Co..... New York, N. Y. Majestic Distributors, Inc., .. 1775 Broadway, N. Y. National Carbon Co. Pooley Co., The Philadelphia, Pa. Perryman Elec. Co. North Bergen, N. J. 11 W. 42nd St. New York May, Inc., D. W. 893 New St., Newark, N. J. Radio Corporation of America New York Quality Factories, Inc. May Distributing Corp..... 112 Bleecker St., N. Y. Emporium, Pa. Radio Cabinet Manufacturing Corp.....Chicago, Ill. New Haven, Conn. Sylvania Products Co. Red Lion Cabinet Co. Red Lion, Pa. Macgregor Radio Corp. Triad Manufacturing Co., Pawtucket, R. I. Chicago, Ill. Mackenzie Radio Corp., 1225 Broadway, New York Van Horne Tube Co. Franklin, Ohio Radio Cabinet Mfg. Co. McPhilben-Keator. Inc., 68 -34th St., Brooklyn, N. Y. Watters Products Co., 39 Cortlandt, St., N. Y. C. Radio Master Corp. Bay City, Mich. Monarch Radio Co., Inc., 12 Warren St., N. Y. C. Showers Bros. Co. Bloomington, Ind. Wichita, Kan. LUBRICANTS Starr Piano Co. Richmond, Ind. Motor Equipment Co. Stettner Phono. Corp., 669 Kent Ave., Bklyn, N. Y. Nevada Auto Supply Co. Reno, Nev. Ilsley, Doubleday & Co. .. 229 Front St., New York superior Cabinet Corp., 206 Broadway, New York Newark Elec. Supply Co., 152 Mulberry St. Newark MUSIC PUBLISHE1u Udell Works Indianapolis, Indiana New York T. M. Co., 460 W. 84th St., New York Wood Cabinet Corp., 196 Lexington Ave., New York New York T. M. Co., 356 Livingston St., Brooklyn Berlin, Inc., Irving 1607 Broadway, New Tort New Haven Elec. Co. 296 Elm St, New Haven, Conn. De Sylva, Brown & Henderson, 745 7th Ave., N. Y. PHONOGRAPH NEEDLES North American Radio Corp., 1846 Broadway, N. Y. Filet, Inc., Leo 285 W. 40th St., New York Columbia Phonograph Co., 1819 Broadway, New York Northern Dist Co. 235 Halsey St., Newark, N. J. Triangle Music Pub. Co..... 1658 Broadway, N. Y. Okeh Phonograph Corp., 11 Union Sq. West, N. Y. North Ward Radio Co., 367 Plane St., Newark, N. J. Sonora Phono. Co., Inc., 60 W. 57th St., New York Parks & Hull, Inc. Baltimore, Md. MISCELLANEOUS Wall Kane Needle Co. ....b 22 14th Ave., Brooklyn Peirce -Phelps, Inc. Philadelphia, Pa. American Emblem Co. Utica, N. Y. Penn Phonograph Co.....918 Arch St., Philadelphia Bud Radio, Inc. Cleveland, Ohio TALKING MACHINE PARTS Phila. Victor Dist, Inc., 282-48 N. 11th St., Phila. Horrocks Desk Co. Herkimer, N. Y. Diehl Mfg. Co. Elizabethport, N. J. Pitts Co., F. D. Boston, Mane. Peerless Album Co. ...62-70 W. 14th St. New York General Industries Co. Elyria, O. Plymouth Electric Co. New Haven, Conn. Q. R.S. -De Vry Corp. Chicago,III. Thomas,Hermann,450 Fourth Ave, New York, Y. Polk, Inc., James K., Atlanta, Ga. RADIO BATTERIES 91 Seventh Ave., New York Proudfit Co., R. S. Lincoln, Nebr. Pacent Elec. Co. Pyramid Supply Corp.....27 E. Huron St, Buffalo Bond Electric Corp. Jersey City, N. J. Upco Products Corp. . 270 Lafayette St., N. Y. Long Island City, N. Y. United Air Cleaner Co , Cottage Grove Ave., Chicago Radio Distributors, Inc. Baltimore, Md. National Carbon Co. 1929's Greatest Radio Success Will Be Still Greater in 1930 Stick to VICTOR RADIO IT'S SAFEST!

ALBANY, N. Y. DALLAS, TEX. PEORIA, ILL. Oliver Ditson Co., Inc., Southwestern Victor Dist. Co. Koerber-Brenner Co. 1039 Broadway 912 Commerce St. 800 S. Adams Street DETROIT, MICH. BOSTON, MASS. Grinnell Brothers PHILADELPHIA, PA. Oliver Ditson Company 1447 First St. Cor. State 179 Tremont St. Phila. Victor Distributors, Inc. The Eastern Talking HARRISBURG, PA. EXCLUSIVELY VICTOR Phila. Victor Distributors, Inc. 240 No. 11th Street Machine Co. Exclusively Victor 85 Essex Street H. A. Weymann & Son, Inc. 10-12 South 4th Street EXCLUSIVELY WHOLESALE BROOKLYN, N. Y. INDIANAPOLIS, IND. N. E. Corner 10th & Filbert Ste. New York Talking Machine Co. Griffith Victor Dist. Corp. 31 E. Georgia PITTSBURGH, PA. CINCINNATI, O. W. F. Frederick Co. Griffith Victor Dist. Corp. LOUISVILLE, KY. 525-527 Penn Avenue 1102 Sycamore Griffith Victor Dist. Corp. 815 W. Market Standard Talking Machine Co. CLEVELAND, O. Exclusively Wholesale THE CLEVELAND TALK- NEWARK, N. J. 305-7-9 Penn Avenue ING MACHINE COMPANY Collings & Company 4300 Euclid Avenue NEW YORK, N. Y. ST. LOUIS, MO. Toledo Branch: C. Bruno & Son, Inc. 1217 Madison Avenue Koerber-Brenner Co. New York Talking Machine Co. 1115 Pestalozzi St. eAr New-Modernized Radio -Phonograph Telephone Engineers add Radio's Tonal Excellence to Record Reproduction

THIS new No. 654 Stromberg-Carlson Radio - Phonograph combination offers final proof that telephone engineering remains, as always, the leading force in advancing the science of sound reproduction. radio reception, this instrument is unsurpassed in tonal quality. It incorporates all the latest de- velopments of Triple Screen Grid Radio Frequency amplification, plus Linear Power Detection for utmost tonal beauty from modern highly modu- lated broadcasting. There is an extra -size Electro - Dynamic Speaker of the type for which all Strom- berg-Carlsons are famous. For record reproduction, the new No. 654 provides, for the first time, the same tonal excellence here- tofore obtainable only from Stromberg-Carlson Radio. Unusual strength and richness are obtained through utilization of the Audio System and Elec- tro -Dynamic Speaker of the Receiver. The result is a brilliance which was not thought possible in phonographic rendition even afew short months ago! Stromberg-Carlson dealers are going to create count- less new prospects and customers through the re- markably convincing demonstrations now possible either with records or radio, because of this new No. 654 Combination. It will also prove an impetus to record sales, because of the enhanced quality it lends to their performance. Write for complete details of the two new addi- tions-the No. 654 and No. 652-which make the Stromberg-Carlson line unequaled for completeness. NEW RADIO -PHONOGRAPH COMBINATION No. 654 Stromberg-Carbon, Radio -Phonograph. Employs WrecUY.224ScreeoGrid, STROMBERG -CARLSON TELEPHONE MFG. COMPANY, one UY-227.one 1IX-245 and one UX-280 Radiotrove. Power and linear detection. ROCHESTER, N. Y. Extra -sire Electra -Dynamic Speaker. Phonograph turntable. rotated by silent electric motor. Automatic phonograph switch. Finished in matched walnut. Di - HeigRht,46t inehes; Width, 27511 inches; Depth, 173 inehes.inches. Price, East of Rockies, without tubeo s . .. .. 369.00 Sadomber MAKERS OF VOICE TRANSMISSION AND VOICE RECEPTION APPARATUS FOR MORE THAN THIRTY-FIVE YEARS

THE TALKING MACHINE & RADIO WEEKLY is published every Wednesday by the Phonograph Publications Co.,146 Water St., New York.Entered as second dam matter April 18, 1911 at Post Officeat New York. N. Y. under act of March 3,1879.Subscription $4 per annum. Vol. 29-No. 2, January 8, 1930.