NBG Annual Report 2020
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annual report 2019-2020 2019-2020 board of advisory & standing directors special committees committees Chairman Landscape Building & Infrastructure President’s Council on Executive W. Ryan Snow Doug Aurand Max Bartholomew Inclusion and Diversity Gail Heagen Edith Barnett Peggy Beale Paulette Benson Clenise Platt Vice Chairman Syble Cox Ian Chaney Paulvin Brown Anita Poston Gail P. Heagen Bob Creecy Bill Clendenin Andria Cousins Ryan Snow Secretary Meg French Ramona Farrow Ramona Farrow Katherine Wynne Katherine W. Wynne Betsy Murphy Gail Heagen Helen Ferguson Trisha Rawls Michael Kellam Candy Hayes Audit & Finance Treasurer Casey Rice Jillian Little LaMont Henry John Baiocco Clenise Platt Gay Savage Stephanie McSweeney Ardell McCoy Kelley Bashara Ann Stokes Chick Robison Betsy Murphy LaMont Henry President & CEO Jim Valone Ryan Snow Kimberlie Petrulis Michael Kearns Michael P. Desplaines Widget Williams Ann Stokes Chadra Pittman Caroline Oliver Clenise Platt Directors Plant Collections Clenise Platt Public Relations Trisha Rawls John P. Baiocco Laurie Fox Ryan Snow Bob Batcher Ryan Snow C. Max Bartholomew, Jr. Lytton Musselman Ann Stokes Dean Goldman Kelley Bashara Linda Pinkham Bruce Williams Ted Gournelos Governance Margaret R. Beale Casey Rice Martha Williams Jennifer Butsch Petit Peggy Beale R. Breckenridge Daughtrey Gay Savage Susan Scheaffer R. Breckenridge Daughtrey Ramona Farrow Steven Traylor Michelle Washington Gail Heagen Laurie J. Fox Lisa Wallace Caroline Oliver LaMont M. Henry Education Stephanie McSweeney Michael P. Kellam Diane Gibson Anita Poston Pamela Kiser Jeannie Kruger Ryan Snow Jillian Little Tatyana Lobova Katherine Wynne Vickie Atkins Matheis Betsy Murphy Stephanie L. McSweeney John Sanders Elizabeth R. Murphy Lisa Wallace Norfolk Botanical Garden was honored to be chosen by the Caroline S. Oliver Widget Williams Association of Fundraising Professionals as Jennifer Butsch Petit Outstanding Non-Profit in Fundraising for 2019. Anita O. Poston Mary Catherine Rice Charles D. Robison III from the president from the chairman For this year’s Annual Report to This is my thank you to everyone who supports this Garden. I’ve just ended eight years on you, our beloved donors, I’d like to the Board of Directors, the past three as Chair. The new Chair is Gail Heagan, a very smart quote rock poet and musician and inspiring leader. In my time at NBG, I’ve met hundreds of volunteers, staff, donors Jerry Garcia who so eloquently put and visitors. I’ve also participated in a great deal of change and witnessed a buzz of it when he wrote and sang: “What excitement so real you can almost touch it. a long, strange trip it’s been.” This year has certainly been like no My family and I love this place. We’re not alone. This “hidden gem” has more than 14,000 other. While our fiscal year ended members and 1,100 volunteers. Some 430,000 people visit each year. Nearly 100,000 in a worldwide pandemic that has follow us online. And in 2020, the U.S. Postal Service memorialized NBG forever on upended all of our lives, it started a U.S. stamp. as one of our most successful ever. Last summer’s exhibit I remember interviewing candidates to become the new President and CEO. We did it in “Barkitecture” featuring architect a small conference room at the airport, guided by Bee McLeod, one of my favorite friends and designer dog houses was one of our most popular ever on the Board. And we were blown away by one person: Michael Desplaines. and pushed our annual attendance to over 430,000. Michael and his staff are amazing. They are energetic, creative, thoughtful, hard-working A record. and talented. Michael himself has been masterful at leading the Garden forward. He is an We completed the epic restoration and renovation of NATO asset and a good friend. Tower, a project that had been in various stages of planning Today, the Garden is a superstar in its class. We are in the midst of our largest capital and on-and-off funding for nearly 17 years. We have thanked campaign ever, with exciting plans for amazing new spaces. We’ve also introduced new two board members for their combined service of 15 years: concepts, like LanternAsia, which have proven wildly successful, resulting in hundreds of Betsy Murphy and former Board Chair Ryan Snow. We have new visitors and memberships. also lost three dear friends and former board members: Bee McLeod, Cynthia Powell and Peggy Beale. We dedicate this These successes have helped us advance our year’s Annual Report to them. core missions, like environmental stewardship and action. We’ve also engaged the community, I believe Bee, Cynthia, Peggy and those who went before working with schools, neighborhoods, civic us would want us to consider what kind of world we want on leagues, military groups, non-profits and the other side of this. A post-COVID world? I think one that city leaders. is more just and verdant, more green and regenerative. An economy based on regeneration as opposed to one based And we’ve reemphasized our history, building on simple extraction. A world where we as humans see on work of previous generations to identify and ourselves as part of nature not just in charge of nature. So celebrate the 220 African-American women and what will we do? Hide and wait for COVID to end and go back men who created the original garden in 1938. to the normal that brought us to this point in the first place? Hardly. Now is the time to vision, plan and act for the future I am especially grateful to my wife, Sarah and our we want. daughters, Zoey and Piper, for keeping everything magical. Second star to the right and straight on ‘til We, at NBG, have been very busy over the last year planning morning. That gets you to Neverland. In my view, for a better tomorrow for the Garden and our living collection. we have our own version right here, where grown- Our plans to build “The Garden of Tomorrow” will debut soon: ups aren’t even bad guys. you’re getting a sneak peek in this Annual Report and much more will come about this ambitious project in the future. W. Ryan Snow Until then, be well and plant a better world! Board Chair 2017-2020 Ryan practices law at Crenshaw, Ware & Martin, PLC in Norfolk, Virginia. 14,000+ Views of stamp release video on social media with NBG President specialspecial & CEO Michael Desplaines Weddings & Corporate Events NBG was pleased to host the Virginia Camellia Society’s Visitor Services & Membership $313,471+ fall Show & Sale with nearly 1,000 visitors. Barkitecture was in revenue from weddings The Garden has always been an oasis for private events a big hit in 2019! With more than 30 architect and designer Over 430,000 guests came to learn, explore, play and and rentals and continues to be a refuge to our clients during dog houses filling the enchanted forest, dogs and their celebrate this past year, proving that the Garden was a uncertain times. With options for safe, smaller-scale parents enjoyed exploring nature and the fancy pooch premier place of respite for thousands of people. Over events, NBG has been a bright spot for many couples palaces. Many houses were auctioned off and the City of 17% of our visiting families converted their admission into 184 and their guests this year. NBG continues to be one of a Garden membership. This increased our member family weddings and private Norfolk’s creative tree house was voted #1. The exhibit also the most sought-after venues in Coastal Virginia, bringing total to 14,540. More than 5,200 “fidos” joined their family event rentals received national attention and was featured on Animal in just over $300,000 in revenue from 184 weddings, Planet’s annual Puppy Bowl. during our Sunday Dog Days. corporate events and private rentals. The Garden was also the backdrop for 233 private portrait photography Over 111,000 guests celebrated the holidays at the Garden. Giving Back to the Community 233 sessions last year and welcomed 12,083 wedding and NBG and Dominion Energy hosted 100,000 visitors to our Last year, we gave over 170 organizations a Family Fun private photography event guests during the 2019-2020 fiscal year. holiday lights, 900 starry-eyed children shared their lists Pass as part of our commitment to taking care of those sessions with Santa and 1,100 fidos convinced their parents to bring in our community. Over a third of these passes went to Signature Events them to our Barks & Bulbs event to ring in the New Year. schools and groups that provide educational support. The 2019 summer Honeybee and Butterfly festivals We also helped health and human services organizations, attracted more than just pollinators, bringing in over scouts, civic leagues, military organizations, museums, 5,600 visitors. The fall Butterfly Tag & Release and Barks sports & youth organizations, animal welfare agencies & Brews events brought in more than 6,100 participants. special special events Voted top five best botanical garden light display two years in a row — USATODAY/10BESTevents Visitor Services & Membership and other entities dedicated to serving the community we all call home. Recipients can use the Family Fun Pass $1,122,281 Over 430,000 guests came to learn, explore, play and in ways that support their missions —raffle items to raise in revenue from celebrate this past year, proving that the Garden was a funds for classroom materials, rewards for volunteers, holiday events premier place of respite for thousands of people. Over prizes for walkathons, sports tournaments, etc. Through 17% of our visiting families converted their admission into the PowerUp Norfolk and Museums for All programs we a Garden membership.