That He Had Changed Jobs and Was Moving His Family to Armonk, New York, Only 40 Miles Away. the Families Had Not Seen Each Other

THE MARKET As the DeLucas were get- The SUBWAY restaurant chain ting ready to leave, Dr. is the undisputed leader in the Buck pulled out his check- submarine sandwich and the book and wrote a check world’s largest restaurant for $1,000. That was his chain. Offering a healthful investment in their new alternative to traditionally venture. On the drive fatty fast food has made back home, little did Fred the SUBWAY chain a popu- know that if he succeeded lar destination for health- at opening a submarine conscious consumers. That sandwich shop, he would message is further promoted in the accomplish more than fund- United States and Canada by advertising that that he had changed jobs and was moving ing his education. Success would features the weight-loss success of Jared Fogle, his family to Armonk, New York, only 40 mean nancial independence and everything that an American college student who lost 245 pounds miles away. The families had not seen each comes with it, not just for him, but for many other by including SUBWAY sandwiches in other for a year, and plans were people around the world. Success would mean a diet and exercise program of quickly made for a reunion. On a adventure and excitement on a nonstop roller- his own design. fateful Sunday afternoon in July coaster ride that would eventually be called 1965, during a barbecue at SUBWAY Restaurants. ACHIEVEMENTS the Bucks’ new home, a busi- In 2011 the SUBWAY chain entered its 46th The SUBWAY chain ness relationship was forged year of operation. The SUBWAY chain — consistently ranks at between young Fred DeLuca through its franchising model — operates more the top of Entrepreneur and Dr. Buck that would for- units in the United States, Canada, and Australia magazine’s Franchise ever change the landscape of than does McDonald’s. 500 rankings. Besides the fast-food industry. being number one for the Without the money to pay for col- THE PRODUCT Submarine Sandwich Cate- lege, Fred thought that perhaps he could ask Pete SUBWAY is always enhancing its menu offer- gory, the SUBWAY chain has received the dis- for some advice. He half expected Dr. Buck to ings, offering consumers a wide choice of subs, tinction of being the number-one Franchise offer to loan him the money. After all, they salads, side items, and breakfast sandwiches. All Opportunity for 18 of the past 24 years. had known each other for the subs are made right in front years and when Pete of the purchaser, according HISTORY would learn how badly to each customer’s exact- In the summer of 1965 Fred DeLuca was con- Fred had wanted to go ing specications. cerned about the future. Having just graduated to college, to study to The SUBWAY menu from high school, he turned his thoughts toward become a medical includes favorites that higher education, but for him at the time, the pos- doctor, there might be please the palate through sibility of a college education seemed as far-ung a good chance that he the day and the year; fea- as the prospect of a man walking on the moon. would offer to help. tured, limited-time products The DeLuca family’s phone rang on a hot “I think you should open are often available as well. summer day in Bridgeport, Connecticut. Dr. a submarine sandwich shop,” said Buck. To help make choosing Peter Buck, a family friend, called to announce What? What an odd thing to say to a seventeen- SUBWAY part of an overall approach year-old kid, thought Fred. Before to healthy living, in the Jared Fogle tradition, the Fred could respond or express his SUBWAY website offers an array of tools and surprise, he heard himself say, advice for its customers. “How does it work?” Among the website’s content are the follow- Pete explained the submarine ing features: sandwich business. He said that all one had to do was to rent a Lanette Kovachi’s Nutrition Tips. small store, build a counter, buy Lanette has served as the corporate dieti- some food, and open for business. tian for the SUBWAY brand for eight Customers would come in, put years, overseeing the nutritional informa- money on the counter, and Fred tion for all SUBWAY menu items and would have enough to pay for col- advising the Headquarters team on nutri- lege. To Pete, it was just as simple tion and health-related issues. Links as that, and if young Fred was include a video on making the proper meal willing to do it, Pete was willing choices, getting more calcium and vitamin to be his partner. D, and reducing sodium. 86 .

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