HAMILTON BEACH BRANDS HOLDING COMPANY 2019 Investor Presentation Safe Harbor Statement This presentation includes forward-looking comments subject to important risks and uncertainties. Refer to Holding Company’s reports filed on Forms 8-K (current), 10-Q (quarterly), and 10-K (annual) for information on factors that could cause actual results to differ materially from information in this presentation. Past performance may not be representative of future results. This presentation is not an offer to sell or a solicitation of offers to buy any of Hamilton Beach Brands Holding Company’s securities.

On the Cover: Wolf Gourmet® is a registered trademark of the Sub- Zero Group, Inc. CHI® is a registered trademark of Farouk Systems, Inc.

1 WHO WE ARE

Hamilton Beach Brands Holding Company (HBBHC) is an operating holding company for: Hamilton Beach Brands (HBB) - A leading global designer, marketer and distributor of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, bars and hotels. The Kitchen Collection (KC) - A national specialty retailer of kitchenware in outlet and traditional malls throughout the U.S.

Listed on NYSE: Ticker Symbol HBB

2 HBBHC 2018 REVENUE - $743.2M

KC $633.8M 15% HBB 2018 Revenue

2018 $113.5M Revenue by KC 2018 Revenue Segment

HBBHC: Operating Profit: $32.3M Net Income: $21.8M HBB 85% 2018 Revenues of $743.2 million is net of $4.1 million of eliminations (intercompany sales) 3 INVESTMENT HIGHLIGHTS Proven Business Model Drives Results

▪ Commitment to Building Long-Term Shareholder Value

▪ Experienced Team Focused on Our Customers and Consumers

▪ Iconic Brands Serving Consumer and Commercial Markets Globally

▪ Comprehensive Product Offering - Value to Luxury

▪ Broad Customer Base and #1 Presence in Key Channels

▪ Leading Provider to the Growing E-commerce Market

▪ Focus on Innovation - 100+ Year History of Creating New and Innovative Products

▪ Global Infrastructure and Efficient Supply Chain

▪ Six Strategic Initiatives to Drive Long-Term Growth

▪ Historically Strong Cash Flows and Financial Flexibility

4 COMPREHENSIVE COVERAGE Brands, Price Points, 50+ Categories

Luxury

P R I C E P O I N T COVERAGE

Value Coffee Fondue Set #1 $ rank #50+ $ rank CATEGORY COVERAGE 5 HAMILTON BEACH® IS THE #1 BRAND Hamilton Beach Drives Retailers’ Traffic In Stores and Online

% Unit Share – U.S. Small Kitchen Electrics

12.3

8.5

5.6 4.9 4.7 4.4 4.4 4.3 3.5

Hamilton Black + Decker Oster Mr.Coffee Instant Pot Crock Pot Keurig Kitchen Aid Beach

Source: NPD POS database, 12 & 6 months ending December 2018 – SKA + Garment care 6 HBB BRANDS ARE TOP 3 IN 28 CATEGORIES Gained Share in 26 Categories in 2018

• Air Fryers • Espresso Maker • Other /Sandwich • Blending (Traditional) • Maker • Blending (Single Serve) • Food Chopper • Pizza • Other Blending & Processing • Food Steamer • Popcorn Makers • Breadmaker • Fryers (excluding Air Fryers) • Rice Cooker • Citrus • Garment Steamer • Roaster • Coffee Grinder • Hand • Sandwich Maker • (ADC) • Hand • Single Serve Brewer (w Pod) • Coffee Percolators • Ice Cream/Yogurt Maker • • Combo Hand/Stand Mixer • Ice Shaver/Sno-Cone • Sous Vide • Electric Can Opener Makers • Specialty Drink Maker • Electric Griddle/Other • Irons • Stand Mixer Griddle • Jar Openers • Tea Makers • Electric Grills/Other Grills • Juice Extractor • • Electric Kettles • Kitchen System • Toaster Oven • Electric Knives • Meat Grinder/Mincer • Vacuum Sealers • Electric Pasta Makers • Multi-Cooker • Waffle Iron • Electric Skillet Source: NPD POS – Units, 12 months ending 12/31/2018 Green – Top 3 Share Category 7 GLOBAL INFRASTRUCTURE Strategically Located Footprint to Serve Customers

Markham, Ontario Operations Canada Sales Corporate HQ and Picton, Regional HQ Sales Administration Ontario 3rd Party Manufacturers Minneapolis, Headquarters Distribution Minnesota Center Sales Office

Richmond, Virginia Seattle, Corporate Geel, Belgium Washington Headquarters Distribution Sales Office All Disciplines Center Shanghai, China Sales Office, Southern Pines, Engineering, Quality North Carolina Assurance Service Center Bentonville, Arkansas Sales Office Miami, Florida Suzhou, China Olive Branch, Sales Office Distribution Mississippi Center Distribution Mexico City, Mexico Center Mexico Marketing, Sales and Administrative 3rd Party Headquarters Manufacturers Shenzhen, China throughout China Engineering, Quality Tultitlan, Assurance, Mexico Operations, and Distribution Distribution Center Center

Jundiai, Sao Sao Paulo, Brazil Paulo, Brazil Brazil Sales and Distribution Administrative Center Headquarters 8 13 OUR CORE PRINCIPLES

Our Vision To be the leading supplier of retail and commercial small appliances

Our Deliver profitable growth from innovative solutions that improve everyday living Mission

Customer Obsession: Consistently meet or exceed the needs of our internal and external customers

People: Employ and develop the best

Good Thinking: Encourage and cultivate inspired thinking in all areas of our business

Ethics: Honest, ethical behavior – always Our Passion for Quality: Ensure the quality of our products and services is best in class Values Embrace Change: There is always a better way. Change is accelerating

Teamwork: Help each other to succeed. We share both successes and failures, we communicate, we move as one

Our Environment and Our Community: Productively manage our business in a sustainable, socially and environmentally responsible manner. We help make our community better 9 “GOOD THINKING” PROCESS

Encourage and Cultivate Inspired Thinking in All Areas of Business

Consumer Innovation Focus

Excellent Work Quality Environment Good Thinking Testing Work Smart Testing Testing

Trusted Best-in-Class Globally Logistics

10 11 FOCUS ON INNOVATION “Good Thinking” Process Drives New Product Development

New Product Platform Introductions

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

HBB aggregated data from 25,500 consumers in 2018 to inform the development of new, research-driven products. HBB generated approximately 30% of its revenue in the last 3 years from products that are less than 3 years old. 11 “Good Thinking” – Coffee Makers

COMPACT PROGRAMMABLE COFFEE MAKER

EASY TO FILL FROM FRONT

SPACE-SAVING DESIGN

EFFICIENT TO SHIP VIA E-COMMERCE AND BRICK & MORTAR METHODS

GREAT FOR SMALLER HOUSEHOLDS

HIGHLY RATED WITH LEADING RATING MAGAZINE 12 “Good Thinking” – Coffee Makers

PROGRAMMABLE EASY ACCESS PLUS COFFEE MAKER

ENGINEERED TO DELIVER GREAT TASTING COFFEE

FRONT-FILL DESIGN

FRESHNESS INDICATOR

EASY TO CLEAN

13 “Good Thinking” – Coffee Makers THE SCOOP ® SINGLE-SERVE COFFEE MAKER

SINGLE SERVE CONVENIENCE WITHOUT THE EXPENSE OR WASTE OF PODS

USES GROUND COFFEE

HOTTER, FASTER, BETTER TASTE

14 “Good Thinking” – Coffee Makers

BREWSTATION® DISPENSING COFFEE MAKER

BREWS COFFEE INTO TANK WITH SEPARATE, GENTLE HEATER

NO CARAFE NEEDED

ONE-CUP CONVENIENCE

KEEPS COFFEE FRESHER LONGER

15 “Good Thinking” – Coffee Makers FLEXBREW ®

ULTIMATE FLEXIBILITY IN BREWING 2 WAYS OF BREWING

SINGLE CUP OR FULL POT

BREW GROUNDS OR SINGLE SERVE PACKS

16 “Good Thinking” – Coffee Makers

NEW AUTOMATIC DRIP COFFEE MAKER

PRECISION TECHNOLOGY FOR SUPERIOR TASTING COFFEE

SCALE TO ENSURE EXACT COFFEE LEVEL EVERY TIME

PRECISE WATER TEMPERATURE AND BREW TIME

5 BREW STRENGTH LEVELS

17 “Good Thinking” – Unique Features

PRESSURE COOKERS ENTERING CATEGORY WITH A UNIQUE FEATURE AND BETTER SLOW COOKING FUNCTION

SLOW COOK MODE WITH HIGH, MEDIUM & LOW

10 ADDITIONAL PROGRAM SETTINGS

PRESSURE RELEASE BUTTOM SAFELY KEEPS HANDS AWAY FROM STEAM

EASY-TO-USE INTERFACE & DESIGN

18 “Good Thinking” – Personal Blending

PERSONAL QUIET

FULL SIZE CAPABILITIES FOR PERSONAL SIZE BLENDING BLADES CRUSH ICE, FROZEN FRUITS, NUTS, GRAINS AND SEEDS QUICKLY UNIQUE QUIET SHIELD GREAT FOR EARLY MORNING BLENDING CLASSIC CUP DESIGN DOUBLES AS A DRINKING VESSEL

19 GROWTH OBJECTIVES Long-Term Growth Goals (excludes KC): $750 M - $1 B in Revenue and 9% - 10% Operating Profit

20 STRATEGIC INITIATIVES

21 ONLY-THE-BEST Increasing Share in High–End Market with Premium Brands

HBB Only-The-Best Products Sales +40% in 2018 2014 2015 2016 2017

Approximately 1/3 of U.S. Small Kitchen Appliance Industry Dollars 1/3 is in Only-the-Best segment

22 23 NEW IN 2018

Deluxe Automatic Multi-Function Cooker Drip Coffee Maker

Countertop Oven Precision Griddle Upgraded 24 STAND MIXER

NEW IN 2019

ROBUST MOTOR AND GEARING SYSTEM THAT WILL PROVIDE GENERATIONS OF SUPERIOR PERFORMANCE

UNIQUE BOWL-LIFT DESIGN OFFERS INTUITIVE ENGAGEMENT AND EXCELLENT STABILITY

VARIABLE SPEED DIAL ALLOWS CONTROL

POWER TAKE-OFF SPECIALTY ATTACHMENTS SUCH AS FOOD GRINDER, PASTA MAKER, SPIRALIZER

25 DELUXE ELECTRIC FOOD MILL

NEW IN 2019

INTERLOCKING CHUTE DESIGN ALLOWS FOR CONTINUOUS FEED

NON-SLIDE FEET FIT SECURELY OVER BOWLS AND POTS UP TO 10”IN DIAMETER

26 5 AND 7 SPEED HAND MIXERS

POWERFUL DC MOTOR MIXES WITH EASE

SLOW STARTING SPEED REDUCES SPLATTER

INCLUDES SNAP-ON STORAGE CASE WITH BEATERS, DOUGH HOOKS & WISK

LOCKABLE SWIVEL CORD FOR RIGHT – OR LEFT – HAND USE

27 TOUCHSCREEN IRON

TOUCHSCREEN TEMPERATURE CONTROLS

TITANIUM INFUSED CERAMIC SOLEPLATE

OVER 400 STEAM HOLES FOR SUPERIOR PERFORMANCE

28 STRATEGIC INITIATIVES

29 GLOBAL E-COMMERCE Positioned to Make HBB the Preferred Partner Globally

◼ Online sales of housewares is the fastest growing segment and accounted for over 25% of U.S. industry sales in 2018

◼ HBB is leveraging its strengths and has built leading processes and capabilities globally

◼ As consumer shopping habits continue to evolve to rely more on the internet, HBB is focused on:

◼ Providing best-in-class retailer support

◼ Increasing engagement with end users

◼ Enhancing programs designed to be the preferred partner globally

30 GLOBAL E-COMMERCE HBB Products Earn Strong Online Ratings and Reviews

Consumers have become very focused on reviews and star ratings, Brand Rating Average Star which take into account brand Kitchen Aid 4.7 reputation, innovation, product Wolf 4.4 quality and safety CHI 4.3 Hamilton Beach 4.1 Hamilton Beach® was #1 selling Hamilton Beach Professional 4.1 brand in the U.S. e-commerce Cuisinart 4.1 channel in 2018, based on units Oster 4.1 Weston 4.0 HBB provides support for Proctor Silex 3.9 promotion, marketing and distribution programs appropriate Black & Decker 3.8 for online channel

Source: Star ratings are based on multiple online platforms. 31 DIGITAL INVESTMENT How We Inspire, Drive and Connect with Consumers

Digital Marketing Data Analytics ▪ Social media advertising ▪ Price tracking intelligence ▪ Paid influencer campaigns ▪ Review scraping ▪ Evergreen affiliate marketing program ▪ Market data ▪ CRM – Targeted outreach programs ▪ Review seeding & syndication (Bazaar Voice)

Content Development & Deployment Internet of Things (IoT) Program ▪ Full content kit for all new products ▪ HB Connect app ▪ Content refreshes ▪ Connected product roadmap ▪ Content deployment via Salsify ▪ Partnership exploration ▪ Videos

32 ALEXA-ENABLED SMART COFFEE MAKER

VOICE-ENABLED CONTROLS

WORKS WITH ALEXA

“Alexa, Brew My Coffee” “Alexa, Is My Coffee Ready?” “Alexa, When Was My Coffee Brewed?”

FULLY FEATURED FRONT-FILL COFFEE MAKER

33 STRATEGIC INITIATIVES

34 GLOBAL COMMERCIAL Leading Position in the Global Commercial Market

◼ Opportunity to accelerate growth in the $18B global commercial market (1)

◼ Company’s commercial brand reputation for performance, reliability and differentiated products is driving growth

◼ Increasing penetration of products at regional and global chains

Global Commercial Sales +7% in 2018 Global Commercial Sales CAGR 6% since 2010

______(1) Company estimate. 35 NEW COMMERCIAL SEGMENTS

Otto ™ PrimaVac ™ Quantum ™ Juice Extractor Vacuum Packaging High Performance Blender

36 STRATEGIC INITIATIVES

37 INTERNATIONAL MARKETS Significant Opportunity for International Growth

Rest of World 10%

◼ Expand internationally in the INDUSTRY North Asia- emerging Asia and Latin America America SMALL Pacific markets and continue to expand in 24% APPLIANCE 45% Canada and Mexico SALES BY REGION (1) ► Leverage strength of brands and innovative products United Europe States 21% ► HBB International revenue +7% in 76% 2018 with emerging markets +21%

HBB 2018 SALES BY GEOGRAPHY

International 24%

(1) Source: Euromonitor International for the year 2017. 38 NEW INTERNATIONAL PRODUCTS

Latin America China India

Removable High Performance Juicer Mixer Reservoir Iron Blender Grinder

39 STRATEGIC INITIATIVES

40 NEW CATEGORIES 2017 & 2018

Compact Buffet Server Electric Crepe Maker Refrigerator

Kitchen Scales Air Pots Yogurt Maker Bathroom Scales

41 HAMILTON BEACH NEW CATEGORIES 2017 & 2018

Pasta Maker Knife Sharpeners Ice Maker

Laundry Accessories

42 AIR PURIFICATION AND ODOR ELIMINATORS

A LIMITED LINE OF PRODUCTS THAT ADDRESSES CONSUMERS’ NEED FOR ALLERGEN AND ODOR CONTROL

EXPANDING OUR PRODUCT LINE UP MOVING FORWARD

43 STRATEGIC INITIATIVES

44 STRATEGIC ACQUISITIONS Accretive – Right Fit at the Right Price

TARGET PROFILE VALUE CREATION

◼ Opportunity in consumer or ◼ Accelerate growth and margins commercial ◼ Highly accretive when layered into ◼ Competitive market position current business model

◼ HBB potential to enter new product ◼ Meet or exceed return on capital categories targets

◼ Strong brand or channel presence

◼ E-commerce focus

45

21 KITCHEN COLLECTION Positioning to Deliver Acceptable Financial Return Optimize store portfolio by focusing on strong outlet malls and exiting stores that do not generate acceptable returns ▪ Average lease duration expected to be approximately one year for 85% of stores by the end of 2019. ▪ KC expects to move to a smaller core group of 100 – 150 profitable stores over time. The final number will depend on store by store performance. Continued focus on gross margin, working capital and expense reduction ▪ Emphasis on increasing sales of higher margin products ▪ Maintain inventory efficiency and right size expenses Focus on comparable store sales growth ▪ Working to enhance sales volume by continued refinement of product offerings, merchandise mix and store displays and appearance.

46 STRONG CASH FLOW Provides Financial Flexibility

$86.5M PRIORITY USES OF CASH ◼ Reinvest in Core Growth HBBHC CASH FLOW ◼ Support Strategic Initiatives ◼ Pay Down Debt

BEFORE FINANCING ◼ Return Capital to Shareholders

GENERATED OVER ◼ Dividends PAST 3 YEARS ◼ Share Repurchases ◼ Accretive Acquisitions – Strategic Fit at the Right Price

47 48