HAMILTON BEACH BRANDS HOLDING COMPANY

ICR CONFERENCE 2020 - January 14, 2020 Safe Harbor Statement This presentation and the Q and A to follow may include forward-looking statements subject to important risks and uncertainties. Refer to Holding Company’s reports filed on Forms 10-Q and 10-K for information on factors that could cause actual results to differ materially from information in this presentation. Past performance may not be representative of future results. This presentation is not an offer to sell or a solicitation of offers to buy any of Hamilton Beach Brands Holding Company’s securities.

Cover Slide: Wolf Gourmet® is a registered trademark of the Sub-Zero Group, Inc. CHI® is a registered trademark of Farouk Systems, Inc.

1 WHO WE ARE

Hamilton Beach Brands Holding Company was spun off from NACCO Industries in September 2017 and listed on the NYSE. Subsidiaries included: Hamilton Beach Brands – A leading global designer, marketer and distributor of branded small electric household and specialty housewares appliances sold through consumer retail and online channels, as well as commercial products for the global food service and hospitality industries. The Kitchen Collection – On October 15, 2019, the Company announced that Kitchen Collection’s retail operations would be wound down and all of its retail stores closed as of 12/31/2019. As we enter 2020, our focus will be on Hamilton Beach Brands. Strategic priorities include revenue growth, margin expansion and strong cash flow generation. 2

HBBHC First Nine Months of 2019

With KC HBB Segment *

Revenue $463.6 M $408.5 M

Operating Profit $1.6 M $11.9 M

HBBHC has not guaranteed any of the obligations of KC under its credit agreement.

* Does not reflect elimination of intercompany transactions.

3 RESULTS SINCE SPIN-OFF Hamilton Beach Brands*

Revenue $650

$634M

$615M

$605M $600 2016 2017 2018 2018 Operating Profit: $40M 2018 Operating Profit Margin: 6.2%

* Does not reflect elimination of intercompany transactions. 4

INVESTMENT HIGHLIGHTS Proven Business Model Drives Results

. Commitment to Building Long-Term Shareholder Value

. Experienced Team Focused on Our Customers and Consumers

. Iconic Brands Serving Consumer and Commercial Markets Globally

. Comprehensive Product Offering - Value to Luxury, 50+ Categories

. Broad Customer Base and #1 Presence in Key Channels

. Leading Provider to the Growing E-commerce Market

. Focus on Innovation - 100+ Year History of Creating New and Innovative Products

. Global Infrastructure and Efficient Supply Chain

. Six Strategic Initiatives to Drive Long-Term Revenue Growth, Margin Expansion

. Historically Strong Cash Flows and Financial Flexibility

5 GLOBAL FOOTPRINT Strategically Located to Serve Customers

Markham, Ontario Corporate HQ Operations Canada HQ - Belleville, Sales Sales and Regional HQ Ontario Marketing 3rd Party Manufacturers Minneapolis, Distribution Minnesota Center Sales Office

Richmond, Virginia Seattle, Corporate Geel, Belgium Washington Headquarters Distribution Sales Office All Disciplines Center Shanghai, China Southern Pines, Sales Office, North Carolina Engineering, Quality Service Center Assurance Bentonville, Arkansas Sales Office Suzhou, China Miami, Florida Distribution Olive Branch, Sales Office Mississippi Center Distribution Mexico City, Mexico Center Mexico HQ - Sales and Marketing; 3rd Party Administrative Manufacturers Shenzhen, China throughout China Engineering, Quality Tultitlan, Assurance, Mexico Operations, and Distribution Distribution Center Center Santa Catarina, Sao Paulo, Brazil Brazil Brazil Sales and Distribution Administrative Center Headquarters 6 13 PORTFOLIO OF LEADING BRANDS Comprehensive Offering: Brands, Price Points, Categories

LUXURY

P r i c e P o i n t C o v e r a g e

VALUE

Coffee Fondue Set #1 $ rank #50+ $ rank Category Coverage 7 HAMILTON BEACH® #1 BRAND Hamilton Beach Drives Retailers’ Traffic In Stores and Online

% Unit Share – U.S. Small Kitchen Electrics

12.3

8.5

5.6 4.9 4.7 4.4 4.4 4.3 3.5

Hamilton Black + Decker Oster Mr.Coffee Instant Pot Crock Pot Keurig Kitchen Aid Beach

Source: NPD POS database, SKA + Garment Care, 12 months ending 12/31/2018 8 HBB TOP 3 SHARE CATEGORIES Green Represents Top 3 Share Category

• Air Fryers • Espresso Maker • Other /Sandwich • Blending (Traditional) • Maker • Blending (Single Serve) • Food Chopper • Pizza • Other Blending & Processing • Food Steamer • Popcorn Makers • Breadmaker • Fryers • Rice Cooker • Citrus • Garment Steamer • Roaster • Coffee Grinder • Hand • Sandwich Maker • (ADC) • Hand • Single Serve Brewer (w Pod) • Coffee Percolators • Ice Cream/Yogurt Maker • • Combo Hand/Stand Mixer • Ice Shaver/Sno-Cone • Sous Vide • Electric Can Opener Makers • Specialty Drink Maker • Electric Griddle/Other • Irons • Stand Mixer Griddle • Jar Openers • Tea Makers • Electric Grills/Other Grills • Juice Extractor • • Electric Kettles • Kitchen System • Toaster Oven • Electric Knives • Meat Grinder/Mincer • Vacuum Sealers • Electric Pasta Makers • Multi-Cooker • Waffle Iron • Electric Skillet

Source: NPD POS – Units, 12 months ending 12/31/2018 9 “GOOD THINKING” PROCESS

Encourage and Cultivate Inspired Thinking in All Areas of Business

Consumer Innovation Focus

Excellent Work Quality Environment Good Thinking Testing Work Smart Testing Testing

Trusted Best-in-Class Globally Logistics

10 11 FOCUS ON INNOVATION Consumer Driven New Product Development

New Product Platform Introductions

87 90 80

67

54

2007 - 2015 2016 2017 2018 2019 Average

HBB generated approximately 30% of its revenue in the last three years from products that are less than three years old. 11 STRATEGIC INITIATIVES HBB Long-Term Growth Goal: $750M to $1B in Revenue and 9 - 10% Operating Profit Margin

12 ONLY-THE-BEST Establishing a Leading Share in the Premium Market

Approximately 1/3 of U.S. Small Kitchen Appliance 1/3 Industry Dollars is in the Only-the-Best segment

2014 2015 2016 2017 2019

13 Precision Griddle

One cooktop, endless possibilities

Large cooking surface.

Advanced temperature control.

Sear, Sauté, Grill, Melt and Steam

14 STRATEGIC PARTNERSHIP GLOBAL E-COMMERCE Enhancing Leadership Position in E-Commerce Channel Globally

Online sales expected to be 35% Brand Rating Average Star of industry sales in 2019 and Wolf Gourmet 4.4 outpacing brick & mortar CHI 4.3 Hamilton Beach Professional 4.1 HBB products earn strong online Hamilton Beach 4.1 ratings and reviews, which take into account brand reputation, Weston 4.0 innovation, product quality and Proctor Silex 4.0 safety

Hamilton Beach® is the #1 brand in the U.S. e-commerce channel based on units

Source: Star ratings are based on multiple online platforms. 16 GLOBAL COMMERCIAL Expanding Leading Position in the Global Commercial Market

 Opportunity to accelerate growth in the $18B global commercial market (1)

 Company’s commercial brand reputation for performance, reliability and differentiated products is driving growth

 Increasing penetration of products at regional and global chains

Global Commercial Sales CAGR 6% 2010-2018

(1) Company estimate. 17 NEW COMMERCIAL LINE

18 INTERNATIONAL MARKETS Significant Opportunity for Emerging Market Growth INDIA 2019

JUICER MIXER GRINDER

19 NEW CATEGORIES Enter New Categories that Leverage Strong Capabilities

SONIC RECHARGEABLE TOOTHBRUSH

“I’ve had three electric toothbrushes in the past, and I am very happy with this one. It charges quickly, on a base that doesn’t take up excess space. It holds a charge for a long time. I could immediately tell that my teeth were cleaner than with manual brushing.” (Online Review)

20 STRATEGIC ACQUISITIONS Accretive – Right Fit at the Right Price

TARGET PROFILE VALUE CREATION

 Opportunity in consumer or  Disciplined commercial markets  Accelerate revenue growth and  Competitive market position margin expansion

 Potential to enter new product  Highly accretive when layered into categories current business model

 Strong brand or channel presence  Meet or exceed return on capital targets  E-commerce focus

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21 STRONG CASH FLOW Provides Financial Flexibility

$86M PRIORITY USES OF CASH  Reinvest in Core Growth HBBHC CASH FLOW  Support Strategic Initiatives  Pay Down Debt

BEFORE  Return Capital to Shareholders

FINANCING  Dividends 2016-2018  Share Repurchases  Accretive Acquisitions – Strategic Fit at the Right Price

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