A VISUAL SEMIOTIC ANALYSIS ON WEBTOON SWEET HOME THESIS BY PUJA INDRIANA NASUTION NO. REG. 170705035 DEPARTMENT OF ENGLISH FACULTY OF CULTURAL SCIENCES UNIVERSITY OF SUMATRA UTARA MEDAN 2021 i ii iii iv AUTHOR'S DECLARATION I, PUJA INDRIANA NASUTION DECLARE THAT I AM TIHIE SOLE AUTHOR OF THIS THESIS EXCEPT WHERE REFERENCE IS MADE IN THE TEXT OF HIS THESIS, THIS THESIS CONTAINS NO MATERIAL PUBLISHED ELSEWHERE OR EXTRACTED IN WHOLE OR IN PART FROM A THESIS BY WHICH I HAVE QUALIFIED FOR OR AWARDED ANOTHER DEGREE. NO OTHER PERSON'S WORK HAS BEEN USED WITHOUT DUE ACKNOWLEDGMENTS IN THE MAIN TEXT OF THIS THESIS. THIS THESIS HAS NOT BEEN SUBMITTED FOR THE AWARD OF ANOTHER DEGREE IN ANY TERTIARY EDUCATION. Signed : Date : Mei 05th’ 2021 v COPYRIGHT DECLARATION NAME : PUJA INDRIANA NASUTION TITLE OF THESIS : A VISUAL SEMIOTICS ANALYSIS ON WEBTOON SWEET HOME QUALIFICATION :SI/SARJANA SASTRA DEPARTMENT : ENGLISH I AM WILLING THAT MY THESIS SHOULD BE AVAILABLE FOR REPRODUCTION AT DISCREATION OF THE LIBRARIAN OF DEPARTMENT OF ENGLISH, FACULTY OF CULTURAL SCIENCES, UNIVERSITY OF SUMATERA UTARA ON THE UNDERSTANDING THAT USERS ARE MADE AWARE OF THEIR OBLIGATION UNDER THE LAW OF THE REPUBLIC OF INDONESIA. Signed : Date : Mei 05th, 2021 vi ACKNOWLEDGEMENTS It was such a long journey but a rewarding experience to work on this thesis. This thesis will be impossible without the support of many people. First of all, I would like to thank to Allah Subhanahu wa ta‟ala for his blessing and for giving me health, strength in the process of accomplishing this paper. Shalawat and salam to the Prophet Muhammad Shallallahu alaihi wasalam along with his family and his companions. My very special gratitude is for my beloved my parents, Ayuddin Nasution and Bahriatun Nur Harahap who always pray and support me in every single thing that I do also care and love to encourage me to learn and work hard in order to finish my study in English Department, University of Sumatera Utara. Thank you for my brothers, Bahrinuddin Nasution, Irwan Manasti Nasution and my sisters, Lidya Wahyuni Nasution, Ayu Septika Nasution for their prayer. I love you. I would like to express my sincere gratitude to my supervisor, Rahmadsyah Rangkuti, M.A., Ph.D. and my co-supervisor, Muhammad Yusuf, S.Pd., M.A. , who have given me a lot of advices in the process of finishing this thesis. I am thankful for your valuable time in guiding and teaching me to complete this thesis. Wishing both of you always stay healthy and happy. My gratitude also goes to the Head of English Department, Prof. T. Silvana Sinar, MA., Ph.D. and all of the lecturers and the staffs of English Department for the knowledge, experiences, facilities, and opportunities given during my study in this faculty. I would also like to give much appreciation to Mr. Sukirno as the administrator of English Department and Mr. Ponisan as the administrator of English Extension program who has helped me much. Thank you to my friend Ratih Utami for your help, and thank you for my friends Elsa Indryati Harahap, Lou-Lou in Syarqiah, Annisa inriani Harahap , windy Atika which helped me during my studies, told me what I didn't understand in studying and helped me when I was in trouble. Special thanks to my lovely, Prido Singarimbun Special thanks to my partner who have given me joy, support, laughter, and many other things. Thank you for always supporting me in vii every situation and for always being by my side. Thank you for being the best companion I've ever met. Being a good listener, good motivation, as well as a partner who understands about me. We have passed all the joys and sorrows. May our differences make us united on the right day. Hopefully my family we can accept your presence and your family too. You really means to me. Thanks for being my second home. I love you. Finally, I would like to thank everybody who is important to the successful of this research. This research is far from perfect, but it is expected that will be useful for all the readers. Therefore, the constructive thought full suggestions and criticism are very welcome. Medan, Mei 05th, 2021 Writer Puja Indriana Nasution Reg. No. 170705035 viii ABSTRACT Webtoon is one of the mediums in delivering thoughts, point of view and life values with others; one of them is sweet home webtoon. By using visual semiotics analysis, this research aimed to identify sign used in webtoon Sweet Home and to interpret the meaning of semiotics sign used in webtoon Sweet Home. Sweet Home webtoon as the data of the research is collected by using qualitative research and visual materials from the application LINE Webtoon as the source of the data. They are twenty six data analyzed by using visual semiotics with the theory proposed by Charles Sanders Peirce. This research use descriptive qualitative data analysis as the method of the study. Each data of this research consists of the sign and interpreting meaning. The signs identified based on Charles Sanders Peirce Triadic sign (Representamen, Object and Interpretant) and there are three steps in interpreting the sign namely, non-verbal communicative legisign, framing techniques and communicative act. Keywords : Sweet Home webtoon. LINE Webtoon, Visual Semiotics, Peirce, Sign, Meaning x ABSTRAK Webtoon merupakan salah satu media penyampaian pemikiran, sudut pandang dan nilai-nilai kehidupan dengan sesama, salah satunya sweet home webtoon. Dengan menggunakan analisis semiotika visual, penelitian ini bertujuan untuk mengidentifikasi tanda yang digunakan dalam webtoon Sweet Home dan menginterpretasikan makna semiotika. Sweet Home sebagai data penelitian diambil dengan menggunakan material visual kualitatif dari LINE Webtoon sebagai sumber datanya. Ada dua puluh enam data yang dianalisis dengan menggunakan semiotika visual dengan teori yang dikemukakan oleh Charles Sanders Peirce. Metode penelitian yang digunakan dalam penelitian ini adalah analisis data kualitatif. Setiap data penelitian ini terdiri dari tanda dan makna penafsiran. Tanda-tanda yang diidentifikasi berdasarkan tanda Triadik Charles Sanders Peirce (Representamen, Objek dan Interpretant) dan terdapat tiga tahapan dalam menginterpretasika tandanya yaitu, non-verbal communication legisign, framing techniques dan communicative act. Kata kunci: Sweet Home. LINE Webtoon, Semiotika Visual, Peirce, Tanda, Arti ii TABLE OF CONTENT AUTHOR’S DECLARATION ………………………………………………………………...…….… iv COPYRIGHT DECLARATION …………………………………...………………………..............… v ACKNOWLEDGEMENT ………………………………………...……………………………….…… vi ABSTRACT ……………………………………………………….……………………..…………….. viii ABSTRAK ……………………………………………………………………………...……………..… ix TABLE OF CONTENTS …………………………………………………………………………………x CHAPTER I INTRODUCTION 1.1 Background Of The Study…………………………………………………….. 1 1.2 Problem Of The Study………………………………………………………… 5 1.3 Objectives Of The Study……………………………………………………… 5 1.4 Scope Of The Study…………………………………………………………… 6 1.5 Significances Of The Study…………………………………………………… 6 CHAPTER II REVIEW OF LITERATURE 2.1 Semiotics………………………………………………………………………. 7 2.1.1 Charles Sanders Pierce‟s Triadic Theory…………………………………….. 8 2.2 Visual Semiotics……………………………………………………………….. 11 2.3 Webtoon Sweet Home…………………………………………………………. 13 2.4 Relevant Studies……………………………………………………………….. 15 2.5 Conceptual Framework………………………………………………………… 18 CHAPTER III METHOD OF THE RESEARCH 3.1 Research Design………………………………………………………………... 19 3.2 Data and Data Source…………………………………………………………... 19 3.3 Data Collecting Technique…………………………………………………….. 20 3.4 Data Analysis Technique………………………………………………………. 20 CHAPTER IV ANALYSIS AND FINDINGS 4.1 The Data Analysis………………………………………..………..…………………23 4.2 Findings………………………………………………………….……………………56 CHAPTER V CONCLUSION AND SUGGESTION 5.1 Conclusion……………………………………………………………….……………61 5.2 Suggestion………………………………………………………………………..……63 REFERENCES……………………………..…………………………….………….……………64 iii CHAPTER I INTRODUCTION 1.1 Background of the Study Human do communication in verbal and non-verbal communication. People communicate to convey their thoughts, emotion, and ideas to each other. By using verbal communication means that human convey their thought through sound, words, and etc. While using non-verbal communication means that we convey our thought though unsaid things such as body language or eye movements. Visual semiotics communication can be a tool for making the reader easier to get the message through image, symbol, design graphic, and etc. Generally, we know semiotics as study of sign. Semiotics is a study of examining or analyzing a sign contained in an object in order to determine the meaning. According to Kress (2003: 3) semiotics is a science of the sign, a fusion of form (signifier) and meaning (signified). Furthermore, sign refers to something which represents meaning or other things depends on social convention. Sign itself might bring the meaning depends on object‟s background itself. According to Pierce, he defined sign as something which stands to somebody for something in some respect or capacity. Visual semiotics refers to sub-domain of semiotics which discuss about the way visual images communicate a message. There are 3 popular philosophers in this field, they are Ferdinand de Saussure, Roland Barthes and Charles Sanders Pierce. Semiotic lenses are more developed, nowadays semiotics is used to examine text and even artifacts. This field is also used to examine other things, images, interior design, and etc. Based on the explanation above, we cannot say that visual semiotics is only a sub-field of semiotics, but we still have a wide understanding