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Convergences10.Pdf [4.64 #10 2017 Public communication in Europe | Communication publique en Europe FOCUS ON: Governmental communication academies as catalyzers Relaunching the European institutional communication Citizens’ engagement and trust Contrasting euroscepticism and building bridges The refugee and migration crisis The London Charter Soft power developments Behaviour change Club of Venice | Club de Venise Summary Faire le choix de l’humanisme... Choose humanism... 3 ECHOES OF THE RECENT CLUB MEETINGS Outcome of the plenary meetings The Hague (May 2016) 6 Venice (Nov 2016, 30-year plenary) 9 Malta (May 2017) 15 Outcome of the seminars: Brussels (Sept 2016) “Terrorism: Challenges for Crisis Communication” 19 London (Mar 2017, with Charter) “Stratcom-Strategic Communication Challenges in Europe” 22 Malta (May 2017) “Refugee and Migration Crisis” 27 Greece (September 2017) “Refugee and Migration Crisis” 29 COMMUNICATION CHALLENGES Non c’è nessun destino dell’Europa che passi sopra la testa degli europei 33 There can be no European destiny decided above the heads of Europeans 34 Three level education: Involving heart, mind and hands in professionalization 36 Is Corporatisation of Soft Power Failing Strategic Communicators? 37 Open Government, Open Democracy and Work in Partnership 39 EU Coalition Explorer VISUALISING THE INVISIBLE Understanding the web of European cooperation 41 The European Problem Set 44 How to beat EU communication challenges in South East Europe 47 European public opinion in Austria: ambivalent but not indifferent! 49 COMMUNICATION PRIORITIES An everlasting challenge 52 The Leaders’ Report : legacy and perspectives 59 Building bridges with citizen 63 Help engaging citizens for Europe 65 The Role of Government Communicators in Times of Change 67 NAGC 2017 communications school schedule St Louis (Missouri, USA) 70 Driving Behavior Change Through Communications: Campaign Insights, Successes and Lessons Learned 72 Content Marketing: Key to the Success and Survival of Public Sector Programmes 74 Strengthening the influence of the communication function: Skills and Structure 77 The unbearable lightness of leadership 80 Smart Migration? How Mobile Phones and Social Networks are Transforming Refugee Experiences 82 Without migration, the world as we know it would not exist 89 Being driven by dignity and ethics: Doctor Bartolo’s example 93 Echoes from the Club seminar/study visit in Greece, 23/24 September 95 Fighting ISIL through TV drama: The case of Black Crows 97 COMMUNICATION OUTREACH IN A COMPLEX MEDIA LANDSCAPE Modern Media Operations - A Guide 100 Les enjeux de la communication européenne 105 SEECOM 2017 Annual Conference 110 L’avenir de la communication territoriale - Cap’Com s’approche de son 30ème anniversaire 114 8th EuroPCom Conference: “[Re]shaping European dialogues” 117 CLUB EVENTS Plenary meeting in Venice 121 Calendar of events 2018-2019 123 OPEN DEBATES AND REFLECTIONS L’avenir de l’Europe est dans les mains de la « génération Z » 125 La Comunicación Institucional, y las llamadas Redes Sociales. Un proceso revolucionario. 126 The Institutional Communication and the so-called Social Networks. A revolutionary process. 130 Les textes n’engagent que la responsabilité de leurs auteurs. The textes are the sole responsibility of their authors. Ils peuvent être reproduits avec mention des sources. They may be reproduced provided that the source is acknowledged. Faire le choix de l’humanisme... Par Philippe Caroyez et Vincenzo Le Voci C’est avec beaucoup d’émotion et énormément d’enthousiasme quoi nourrir une pleine conscience humaniste pour nos métiers que nous avons célébré le 30e anniversaire du Club à Venise. de communicateur public. En cette période et en ces lieux, les anniversaires, de plus Si, pour paraphraser Jean-Paul Sartre, (le bel exercice de) la ou moins grande importance, se bousculaient : les 500 ans communication publique est un humanisme… des événements de la création du premier ghetto juif, les 50 ans de l’aqua alta récents nous ont fait percevoir qu’il peut être grand, quand de historique de 1966 et de la crue de l’Arno inondant Florence de nos collègues sont confrontés à des situations dramatiques ou boue … des signes de biens d’autres événements humains et cruciales. naturels destructeurs et dévastateurs. C’est à quoi nous avons été confrontés, puisqu’il y a quelque chose Mais aussi, le 60e anniversaire de la signature des traités de de l’ordre du choc dans ces situations et le « récit » des actions Rome … ouvrant là l’espoir d’une Europe pacifiée et à l’unification de ces collègues, après les attentats de Paris et de Bruxelles, face progressive, que bien des coups sont venus affaiblir, passant aux femmes et hommes qui cherchent péniblement refuge dans d’une critique des plus radicaux à – désormais – une critique les pays européens au prix de leur vie, … généralisée de tous bords, proche du « stop ou encore » et alors qu’il faudra encore se compter lors des élections européennes Nous y avons consacré trois séminaires thématiques, dont il est de 2019 qui se profilent … fait ici largement écho. ___ Bien sûr d’une autre nature, mais y trouvant prétexte, d’autres chocs nous ont aussi ébranlés : le « Brexit », la montée des Les communicateurs publics ne répondent qu’indirectement populismes et des partis d’extrême droite, pire la libération à la « demande sociale » soumis qu’ils sont à la commande d’une parole haineuse, le retour en force de la propagande et de politique et c’est bien ainsi dans un système démocratique, où la manipulation de l’information principalement via les réseaux les autorités élues ou mandatées veillent à ce qu’elles tiennent sociaux, …Autant de thèmes que nous avons abordés lors de nos pour être l’intérêt général (qui ne se confond pas avec celui du dernières plénières et lors d’un séminaire et qui sont abordés plus grand nombre) et à ce qu’elles perçoivent et retiennent (ou dans ces pages. 3 veulent bien percevoir et retenir) des demandes et signes qui émergent de la société. La volonté et la raison nous y amènent, en contrepoint, des pistes d’espoir illustrées ici par de belles réalisations entre Il serait, toutefois, bien pauvre et désincarné le métier de Athènes et Thessalonique, l’encouragement à la participation communicateur public si ceux qui en ont l’exercice et la démocratique, des débats sur le futur de l’Europe, la recherche responsabilité n’avaient pas à cœur de s’intéresser à la demande de la confiance des citoyens dans les institutions, … et, pour sociale, aux manières de la faire émerger et de la rendre quelques-uns d’entre nous présents à Sliema, le sourire de Pietro intelligible1, d’être à son écoute et d’aider à la rencontrer par des Bartolo, médecin de Lampedusa. propositions et solutions dans son champs de compétences et d’actions professionnelles. Le communicateur sera à cet égard d’autant plus performant (ou dérangeant, parfois) qu’il remplira sa tâche avec professionnalisme et déontologie et qu’il saura tirer parti des recherches sociologiques et des expériences pratiques de ses pairs et homologues. C’est essentiellement ce qui fonde l’esprit du Club de Venise depuis, maintenant plus de 30 ans : • l’engagement pour le service (au) public et la recherche de sa constante amélioration ; • la volonté de comprendre et de savoir les pratiques sociales et les besoins qu’elles portent d’être informés et entendus sur les demandes sociales ; • le retour réflexif sur nos actions ; • le partage d’expérience. Chacun le vit et le fait vivre à sa manière, avec ses moyens, à son niveau, avec plus ou moins de contraintes ou de soutien, … mais il y a là pour qui le veut (ou le peut – soyons de bon compte) de 1 Voir notamment : Robert Castel. La sociologie et la réponse à la demande so- ciale. Revue Sociologie du travail, n°2, vol. 42, avril-juin 2000, pp. 281-287.. Choose humanism... By Philippe Caroyez and Vincenzo Le Voci We celebrated the 30th anniversary of the Club of Venice with a Everyone experiences it and makes it work in their own way, with great deal of emotion and enormous enthusiasm. their own means, at their level, with more or fewer obstacles or support... but for those that want it (where this is possible – let Over this period and throughout these locations, anniversaries, us not forget), our job as public communicator is inspired by a of lesser or greater importance, much has happened: 500 years full humanist conscience. after the creation of the first Jewish ghetto, 50 years since the historic acqua alta of 1966 and the Arno flooding Florence with So, to paraphrase Jean-Paul Sartre, (the proper performance mud … and signs of other destructive and devastating human of) public communication is humanism. Recent events, where and natural events. our colleagues have been confronted with dramatic or crucial situations, have made us aware that this is perhaps important. But also, the 60th anniversary of the signing of the Treaty of Rome, generating hope for a peaceful Europe and progressive These words came true for us when there was some kind of unification, although weakened by various blows, starting with shock in these situations, coupled with the “narrative” of our criticism from more radical wings to – nowadays – general colleagues’ actions, after the attacks in Paris and Brussels, and criticism from all sides, heading towards a view of “stop or when faced with women and men who are desperately looking more”. And even more criticism is likely during the upcoming for refuge in European countries and are paying with their lives... European elections in 2019. We dedicated three topical seminars to these events, which are ___ largely reflected here. Public communicators’ response to social demands has been Other shocks, admittedly of a different nature but equally an indirect one, as they are subject to political instruction. That meriting a discussion, have upset us: Brexit, the rise of populism is a good thing in a democratic system where the elected or and far-right parties, and worse still the freedom to deliver 4 mandated authorities must take care of what they hold to be hate speech, the strong resurgence of propaganda and the in the general interest (which is not the same as the interest of manipulation of information, primarily via social media..
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