Getting Ahead of Change City Centre Strategy and Action Plan 2013–18

Home , North Clyde Line, Sauchiehall Street, Townhead

Getting Ahead of Change City Centre Strategy and Action Plan 2013–18 www.glasgow.gov.uk

Consultative Draft 02

CONTENTS

04 Foreword

06 The transformation of Glasgow City Centre

16 Where are we now?

18 The value of Glasgow City Centre

20 Getting ahead of change

22 A vision for Glasgow City Centre

24 Objectives & Enablers

34 City Centre Districts Strategy

Glasgow has a very defined boundary, created by the M8 Motorway and all its associated infrastructure. The motorway, combined with the Clyde, creates the impression of a “walled city” and in some ways creates a barrier which separates elements of the city centre which were never designed to be separated. The eastern edge of the city centre is less clearly defined and is the historic heart of the city, however while fragments of its historic roots remain its new identity is yet to be fully formed. The River Clyde acts as a barrier in its current condition with a lack of activity on both sides creating an inhospitable environment, and the Clyde is not yet a destination in its own right.

While the City Centre Strategy will be based on the Development Plan boundary, it will also include areas that lie on the edge which are strategically important despite falling outwith the official boundary. This will ensure that areas like the cultural regeneration of the Clyde, the emerging North Quarter, and activity on the East End and in Tradeston can be incorporated into the strategic planning for the city centre. www.glasgow.gov.uk Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 03

Sighthill

Cowcaddens Kelvingrove

Garnethill

Townhead

Blythswood Glasgow Anderston City Centre

Merchant City

Broomielaw

St Enoch The Barras

Districts Strategy • Districts Nine new Districts will have discrete area strategies developed around their current and future attraction, amenity and speciality. Their individual boundaries have been identified by a collective assessment of the area’s strategic context and function.

• Quarters The term Quarter is one term to describe an individual area that has sufficient unique character or specialism in which its own identity can subsequently capitalised upon with for example marketing and branding. Quarters may overlap Districts, and will be larger than Identity Areas.

• Identity areas Defined by the city’s Development Plan, these historic boundaries relate to areas with their own distinctive form, often identified by a collective assessment of the area’s different streets, spaces and buildings. These have not been reviewed since the early 2000s. Glasgow’s City Centre as defined in the City Plan 04

Foreword Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 05

Glasgow City Centre remains the heart of the city’s economy and life. It is the second retail centre outside of London, it provides jobs for nearly [140,000 TO BE CONFIRMED BY JL] people, it is a centre of higher and further education, and it provides citizens and visitors to the city with a mix of cultural, leisure and entertainment experiences that only a big city can offer.

The importance of the city centre to Glasgow was centre set in a world renowned Victorian core. We also recognised by Glasgow City Council and its partners with have wonderful opportunities arising from new and the development of a City Centre Action Plan in 2006. emerging markets, and being the host of the 2014 This outlined an ambitious set of actions aimed to improve Commonwealth Games. the way the City Centre was run and managed, to build its assets, to market and promote it to visitors and residents, Recently both Future Glasgow, the long term vision and to encourage new commercial, retail and residential for the city, and the Glasgow Economic Commission development. identified the city centre’s great importance in the continued transformation of Glasgow. Glasgow City Despite facing some of the toughest economic conditions Council and its partners in the city are determined to in modern times the majority of the actions in that plan maintain and grow the role of the City Centre at the have been delivered successfully. Around £700m of heart of Glasgow’s economy. investment has been made in the city centre during the lifetime of the previous City Centre Action Plan. The This strategy builds on the good work of the earlier plan success of areas such as the International Financial and outlines our long-term vision and priorities for the Service District and the Merchant City have been next five years for the City Centre. It has been developed highlights, while initiatives such as the Glasgow Safer City in collaboration with public sector leaders and the Centre and Clean Glasgow have had dramatic impacts business community. It is ambitious and aspirational and on the cleanliness and perceptions of the city centre. aims to ensure that Glasgow City Centre remains one There have also been major advances in how the city looks of the top City Centres in the UK and Europe: remaining through public realm improvements. Through projects the second most important retail centre in the UK after such as Glasgow: Scotland with Style, The Style Mile, London’s West End; maintaining its crucial role as the key and an exciting events programme, the city centre has jobs generator in Scotland; and a focus for investment been promoted widely to residents and visitors alike as an and well positioned as a leading centre of education and vibrant and attractive destination. innovation. However it is also important that the City Centre remains a place where visitors and all residents No city can afford to stand still. Glasgow city centre like of Glasgow can come to enjoy themselves in a quality others in the UK and Europe faces major challenges. The environment with distinctive districts that are attractive, economy has still not recovered from the severe blows welcoming and safe. of the last few years yet competition between cities and regions for investment continues to intensify. City Centre Working with all of our partners in the city we can retail faces significant competition from out of town achieve this and more in the next five years. shopping centres, rapid growth in online shopping and

changes to consumer behaviour. Office and residential patterns face similar challenges through changes to the workplace and how we work, and social and demographic Councillor Gordon Matheson changes which affect where people choose to live. Leader of Glasgow City Council

1 Relates to development completions and those under construction, but excludes consented development yet to start: City Centre Action Plan 2006–11, Final Report June 2012)

However, while there are challenges we have considerable assets to exploit in terms of the unique mix in the city 06 The transformation of Glasgow City Centre

The transformation of Glasgow City Centre

Glasgow City Council and its partners in the public and private sectors have a proven track record in leading investments and initiatives to develop the city centre. Over recent years taking an active and collaborative approach has become more important as competition from other cities and out of town developments has intensified. That approach was adopted in 2006 when Glasgow City Council, Glasgow Chamber of Commerce and Scottish Enterprise joined together in a five year action plan for the City Centre. The plan was ambitious and aimed to continue the transformation of the City Centre into one of the best in the UK and Europe. Despite the deepest recession of the post-war period most of the actions were delivered. Some of the highlights are outlined below.

Delivery of 'key regenerator projects'

IFSD

£1bn+ 2m

www.glasgow.gov.uk INVESTED SINCE sq ft 2000 GRADE A 15k OFFICE JOBS SPACE COMPLETED CREATED Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 07

EXPECTED TO CONTRIBUTE SECC Hydro Arena £131m TO THE SCOTTISH EXPECTED TO ECONOMY ATTRACT 1m £ VISITORS 12k 125m ANNUALLY INVESTMENT SEAT VENUE COMMITTED 08 The transformation of Glasgow City Centre

City Science 700

NEW SUPPORTING RESEARCH JOBS 850 CREATED EXISTING £89m JOBS TECHNOLOGY & INNOVATION CENTRE Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 09

Collegelands

EXPECTED TO CONTRIBUTE £110m TO THE SCOTTISH ECONOMY

TO GENERATE 3,000 (GROSS) ADDITIONAL £200m JOBS INVESTMENT PLAN 10 The transformation of Glasgow City Centre

Strengthening of the city centre’s Higher and Further Education offer through campus development plans in universities, colleges and specialist learning centres

T R A F O L O Y OF GLA O IT S C GO H W

C C O S

£ L L

W E

G O

50m E

S DEVELOPMENT A

L (APPROVED 2011) G £200m NEW CAMPUS (APPROVED 2011)

H 350m

INVESTMENT U

I V OVER 10 YRS E R (APPROVED 2007) S I T Y O F S T R AT H C LY D E Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 11

Transforming the appearance of the city centre km CITY OF 162 OF WHITE LIGHT STRATEGY STREET HIGH QUALITY LIGHTING 100 PUBLIC REALM PROJECTS PROGRAMMES e.g. Gordon St, Buchanan St, Merchant City RADIANCE LIGHT 2 FESTIVALS 12 The transformation of Glasgow City Centre

Glasgow Safer city centre initiative RETAIL & HOTEL DIGITAL ENGAGING RADIO SYSTEMS 200+ BUSINESSES IN CRIME & (SINCE 2002) DISORDER REDUCTION

NiteZone PROJECTS Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 13

Clean Glasgow COMMERCIAL WASTE ENFORCEMENT AND... REMOVAL OF COMMERCIAL BINS FROM RETAIL STREETS OUTWITH REFUSE COLLECTION PERIODS 14 The transformation of Glasgow City Centre

Glasgow Scotland with Style promoting the City Centre as a visitor destination

Style Mile – a programme of events / marketing Glasgow Service with Style launched in 2010 with businesses promoting the city as to deliver a ‘world class customer service a retail destination experience for visitors’ Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 15

MOBO AWARDS

Strategic major events forum FIRST CITY TO LAUNCH DEDICATED MAJOR EVENTS UEFA CUP CHARTER (2010) GUARANTEEING PROVISION OF FINAL 2007 EXCEPTIONAL SUPPORT FOR ORGANISERS 460k+ PEOPLE ATTENDED GENERATING MAJOR EVENTS £ HOSTED IN 28m ECONOMIC GLASGOWBETWEEN 2010–11 BENEFIT FOR THE CITY

While the recession has undoubtedly affected the momentum of the transformation of the City Centre, the successes of the Action Plan have left Glasgow in a strong position to build on and continue that work. 16

Where are we now?

Glasgow City Centre remains critical to the performance of the Glasgow, city region and Scottish economy. It is the single largest location of economic activity in Scotland and daily draws in tens of thousands of commuters from across the Clyde Valley and beyond to work, and these numbers have steadily grown over the past decade.

As Scotland’s most accessible location, the city centre is the place of choice for a number of key sectors including financial and business services, tourism, events and related business activities (e.g. retail, leisure and accommodation). It is also a hub for Government, Local Government and other public services as well as Higher and Further Education Institutions. The importance of Glasgow city centre to the city and city region’s economy cannot be overstated.

Future Glasgow The importance of the City Centre was recognised in the recently published long term vision for Glasgow:

Future Glasgow: A 50 year vision for the future Glasgow: a resilient, creative and enterprising city of opportunity and diversity, where citizens and businesses thrive and visitors are always welcomed. www.glasgow.gov.uk

This vision stressed that in fifty years’ time the city centre will still be the heart of the city, and has set the following ambitious targets: • The city centre will be amongst the top 10 European city centres for international business and visitors. • The city centre will be the most accessible place in the city. • Every Glaswegian will feel that the city centre has something to offer them personally, be it for work, culture or recreation. • Glasgow will still be the top UK retail centre outwith London’s west end Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 17

Economic Commission In 2011 the Glasgow Economic Commission, a partnership of public and private leaders in the city, published a range of recommendations for the growth of the Glasgow Economy. It agreed on the crucial importance of the City Centre to that growth and stated that:

In the Commission’s view, it is vital that the attractiveness of the city centre to private sector investment is maintained and enhanced for the benefit of the economy. As such it must enhance its connectivity – both real and virtual – and exhibit the high place quality – for the benefit of businesses and the city’s people, workers, shoppers and visitors. The city centre is Glasgow’s shop window – and it needs to be ‘well dressed’ – and maintained.”

The Commission made a number of recommendations for the development of the City Centre and for its continued contribution to the economy of the City including IFSD 2, the approval of a TIF for the Buchanan Quarter, and improved transport and digital connectivity and others included in this Action Plan. 18

The value of Glasgow City Centre

28,000

Glasgow City Centre has a resident 2014 population of over 28,0004

Glasgow hosts the Commonwealth Games, 6500 athletes and officials from 70 countries competing in 17 sports over 11 days1 6500

70 17 11 2005 No. 2 3m

Glasgow is the no.2 retail destination in the UK after London with an available catchment expenditure of £2.6 billion2 Business tourism secured by Glasgow City Marketing Bureau since its inception in 2005 £ has been worth £960m to the city’s economy 2.6bn and generated 3 million conference delegate hotel room bookings14

1 www.glasgow2014.com/games/timeline www.glasgow.gov.uk 2 CACI No.1 city in the UK 3 960m 3 CCAP review pg19, Mercers 2011 for personal safety Quality of Living Survey 4 Glasgow City Council Ward Factsheet 2012: Anderston / City 5 The impact of students in Higher Education on the economy of Glasgow (Jeremy Leach research 2012) 40,000 6 SI approached 7 Glasgow City Council Glasgow city centre has over 40,000 students 8 Glasgow City Council Ward in Higher education (GCU, Strathclyde, School Factsheet 2012: Anderston / City of Art, Royal Conservatoire, City of Glasgow 9 Glasgow City Council 10 GCMB college) (Glasgow university has 26,550 taking 11 fDi Intelligence (2012), ‘European Cities No. 1 total at city level to 66,000)5 and Regions of the Future 2012/13’ 12 Glasgow City Council 13 The Sustainable Cities Index 2010 – Forum for the Future 14 GCMB 15 www.glasgowairport.com/ about-us/facts-and-figures 66,000 150k Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 19

Development in progress Assessment of development secured with planning permission or anticipated applications will be undertaken during the Over 150,000 Jobs8 Districts analysis6

Media capital of Scotland with headquarters for major print, radio and TV 2.2m broadcasting operations The city of Glasgow attracts 2.2 million visitors each year who generate £578 million for the local economy10 £578m

Glasgow city centre attracts Glasgow ranks 9th for air quality in the over 100,000 commuters Sustainable Cities Index (ranking large and over 75,000 vehicles British cities) and 6th for biodiversity13 every weekday12 75,000 9th 7,000,000 6th

Ranked 2nd top large European Glasgow airport serves City (after Edinburgh) for overall over 7 million passengers foreign investment credentials11 each year to 90 destinations15 No. 2 90 70,000 £ Glasgow city centre attracts an estimated 5.8bn 70,000 users of the leisure / night-time 960m economy on weekend evenings9 Glasgow City Centre

26,550 generates 34% of the city’s GDP (£5.8 billion)7

34% 20

Getting ahead of change

Retail1 Transport • 25% of total UK retail sales are • The importance of connectivity to estimated to go to online channels global markets, wealth clusters by 2020, driven by m-commerce. • “24-hour” cities and the need for • ‘Shoppers’ are becoming ‘visitors’; seamless multi modal travel around retail space must provide the city centre experience. • Rising competition in UK with High • Extension of out of town retail Speed Rail and direct connectivity development from city centre to airport in other cities • Drive for extended trading hours • Consolidation of trips to combat • Recycling of low demand retail rising cost of travel space • Convenience of online and impact • Distinctive speciality shopping on need for travel • Better informed travellers able to react and amend journey plans 1 BCSC the rise and rise of multichannel retailing, 2012 (new technology) www.glasgow.gov.uk Office Education • Businesses shrink the amount of • Increasing demand from space per employee (smaller is international students better; that is, more profitable) • City centre innovation districts • Climate controlled, low energy • Mergers policy amongst further space education colleges • Access to the labour force and • Distance learning and overseas cost effective commuting campus presence • Changing working patterns Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 21

In developing the vision, principles and priorities of this strategy it is recognised that there are a number of material factors that will accelerate the pace of change. In order to continue to create value we must monitor, understand and react to these changes, it is not just about fine tuning. The following trends have been identified which could have an impact on Glasgow city centre and we need to be proactive in shaping our activities and responses to them.

Tourism Night-time Economy Sustainability • Growing middle classes in new • Increase in range of options for • Density and ease of accessibility markets and propensity to travel leisure pursuits support global climate change ambitions • Attraction of city breaks • Link to experiential retail including extended retail trading hours • Greening of cities • Maximising city centre benefit of major event and conference • SMART city movement and tourism future cities • Impact of travel taxation

Population Infrastructure Trends Economic • More than half of the world’s • Use of SMART technology with • Specialisation of cities and people now live in cities and the respect to transport, utilities and clusters figure will rise to more than two services • Cities as ‘engine of growth’ thirds by 2050, according to • Evolution of wireless technologies United Nations forecasts • Growing number of mid-sized cities • New models of funding utility • Socio-demographic changes and infrastructure demand for city centre living 22

A vision for Glasgow City Centre

Glasgow is a city of transition with a diverse and vibrant city centre. Leadership and vision from the public sector, the private sector, the education sector and the social economy, have delivered significant regeneration and cultural enrichment which serves as a platform for future success.

It was agreed that in developing a shared vision for Glasgow City Centre there should be a balance of aspiration and achievable actions. Critically the vision should look to future global city centre trends while building on the distinct assets of our city centre to position Glasgow ahead of the curve. www.glasgow.gov.uk Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 23

Our Shared Vision

GLASGOW CITY CENTRE, AS SCOTLAND’S COMMERCIAL AND CULTURAL HUB, WILL BUILD ON ITS DISTINCT ASSETS AND UNIQUE FEATURES TO BECOME THE MOST INNOVATIVE AND PROGRESSIVE CITY CENTRE IN EUROPE.

GLASGOW CITY CENTRE WILL PROVIDE AN EXCELLENT AND SUSTAINABLE QUALITY OF LIFE AND EXPERIENCE FOR CITIZENS, VISITORS AND INVESTORS THAT WILL DRIVE GROWTH IN EMPLOYMENT, POPULATION AND SHARED PROSPERITY.

Our Principles To realise our shared vision, a set of core principles have been set: > INCLUSION Increase the access and attributes of the > SUSTAINABILITY city centre for all. Support initiatives and > activities that provide ECONOMIC long-term opportunities GROWTH while protecting our Attract investment, natural resources. expertise and entrepreneurship. 24 Objectives and Enablers

Objectives & Enablers

Objectives To achieve the shared vision, stakeholders will collaborate on six core objectives.

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the centre to the centre to www.glasgow.gov.uk shop & play visit & enjoy • To maintain position as • To be the most prominent Scottish leisure the best destination to tourism and business tourism destination shop & play outside London • To enable easy access and create attractive • Grow footfall, catchment and revenues; points of entry and key corridors; continually optimise trading hours; improve experience, enhance the visitor experience through Service variety and links to other leisure activities; with style; increase hotel patronage and embrace technology & future trends, available beds; develop tourism attractions; promoting multi-modal accessibility increase dwell time and length of stay; promote attractiveness and manage perceptions; attract and leverage benefits from major events e.g. 2014 CG Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 25

the centre to learn, discover & innovate • To leverage the existing strong concentration of Higher and Further education • Create additional centres for excellence; increase student numbers including a growth in foreign students of; produce the skilled workforce of the future; encourage private sector collaboration and income generation; support campus development.

the centre to work & create • To be the biggest job generator in Scotland • Attract more jobs with a focus on high value roles and key sectors; encourage SMEs and entrepreneurship; promote available skills to inward investors

the centre to invest & build • To remain a top ten [inward] investment location in Europe • To establish and promote city districts; to encourage commercial, retail & leisure property development; repurpose vacant units and gap sites, to provide the centre to consistent and attractive public realm; to utilise stay & live innovative financing mechanisms (Tax Increment Financing and Business Improvement Districts) • To double the residential population • To encourage new developments and the conversion of vacant properties into residential spaces; to attract a variety of residents including professionals, families, down-sizers and students; to provide appropriate services such as schools and open spaces. 26 Objectives and Enablers

Objectives Delivering these objectives for the city centre will require focus on four principal enablers: Management, Promotion, Development, and Infrastructure, with delivery programmes and supporting actions developed for each of them. 1

Management To compete, modern city centres need to meet the expectations of visitors, businesses and residents that they are easy to use, effectively run, safe and clean. To achieve that they need clear and coordinated management, both private and public, which engages all users and delivers the best quality services. In many examples across the globe this is carried out by dedicated city centre management teams with strong leadership and accountability to all users.

• Prioritise successful and stressed areas for sustained intervention with operational action plans

• Progress city centre Retail Association / BIDs

• Improvement of customer liaison and performance benchmarking systems

Priority Actions

Dedicated City Priority Area Rapid Action Plans Enhancing the City Centre Management Centre Experience Linked to the District Strategy, Collaboration with city centre the identification and development Glasgow is one of the safest city stakeholders to progress dedicated of specific zones and corridors centres in the UK however there City Centre Management to which require targeted activity. continue to be negative perceptions proactively address strategic The attractiveness of the city centre about safety and the prevalence of and operational issues, progress is vital to the success of those anti-social behaviour. Messages to opportunities and provide a single businesses which rely on footfall reaffirm area attractiveness and point of contact. This initiative will and there is consensus amongst measures to respond and manage a be delivered in partnership with city the business community that area reduction in unacceptable activity will centre businesses. attractiveness must be a priority. be introduced and support provided Transport / pedestrian corridors play to vulnerable citizens. Initiatives including the digital radio a critical role in linking city centre network and the recently introduced areas and are frequently the first city centre response team will be point of contact for visitors to the expanded to provide a rapid response city centre. Successful and stressed across the entire city centre. areas will be prioritised for sustained intervention with operational plans. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 27

Secondary Actions • Improvement of customer liaison and performance benchmarking systems • Develop a CRM System • Competitive/effective/attractive recycling service for commercial waste • Green tourism – maximise potential of events for economy and environment • Assess safety and environmental issues across the 87 city centre lanes • Rollout the Digital Radio Network to city centre businesses • Consolidate and expand the City Centre Response Team • Regulate problematic fast food outlets associated with high levels of crime • Develop a vacant space protocol • Develop Smart City city centre projects

Clean and Green City Centre Innovative Financing 2014 Commonwealth Games and Partnership Working Enhance city centre service delivery The 2014 Commonwealth Games through the reconfigured Clean A City Centre Retail Association present an opportunity for business Glasgow initiative. Engage with has been established as part of this to engage in the event and ensure Sustainable Glasgow to progress strategy development process to benefits are maximised for the city measures to reduce emissions and bring together retailers from across centre and provide a lasting legacy. encourage recycling. the city centre and provide a forum There will be a concentrated and to discuss issues and priorities to co-ordinated process introduced to support the sector. Early areas of minimise disruption to the city centre focus include: car parking; extension operations during the period of the of retail trading hours; city centre Games and for subsequent major management and city confidence. events. In line with the delivery of the City Centre Strategy, the City Centre Retail Association with support from Glasgow Chamber of Commerce will consider the feasibility of Business Improvement Districts 28 Objectives and Enablers

Promotion In a very competitive environment the ability to promote the best of the city centre to visitors and citizens alike is critical. Positioning the City centre as an attractive location and providing strong, positive messages to different audiences is a vital part of this. Glasgow has already been successful in marketing itself through a variety of campaigns, branding and events and needs to continue and intensify this effort.

Priority Actions

Integrated multi-channel Dedicated inward Public space and event activation marketing programme investment strategies George Square has long been the An integrated multi-channel [Building on the success of the focal point for City Centre events marketing communications current International Financial but there is an opportunity to also programme will be initiated that Services District], inward investment utilise other spaces to add to the seeks to utilise the resources and strategies will be progressed for key attractiveness and vibrancy of the experience of private sector partners, sectors including retail. hotels and City. A review of spaces will be to promote the unique destination commercial property. A dedicated undertaken to identify new spaces attractiveness of the City Centre. [inward investment team] has been and verify the readiness of existing Targeted activities will be progressed established to identify potential spaces. A coordinated approach to encourage longer visitor stays and investors, market Glasgow’s will be taken to the promotion and reinforce the combined strength of attributes and work in partnership marketing of all city centre public the tourism, retail and leisure offer. with developers and agents to spaces to attract the widest possible Specific initiatives will be launched promote available sites and provide variety of quality events. to support extended retail trading support. The team will also work to To maximise opportunities for city and linkages to the City’s diverse mitigate perceived potential barriers centre stakeholders, programmed cultural venues, wide assortment of to entry such as progressing fast seasonal events, such as Glasgow restaurants and vibrant bars. track planning permissions and loves Christmas will be more focused providing access to labour – on driving footfall to key trading providing a one stop solution. areas. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 29

Secondary Actions • Create new City Centre Quarter Publication Updates • Survey new/existing spaces and their readiness to host events • Publish doc as a directory/sales marketing toolkit for open space hire/use • Energy Performance Certificates (EPC) – Public buildings to display • Environmental Business Awards scheme • Green Jobs Fair • Increase no of Nite Zones to six in accordance with crime/ASB hotspots • City Centre Christmas: Style Mile Event Budget

International access Development / Implementation of Glasgow Tourism Action Plan 2013–2016 and connectivity To develop initiatives that maximize This will incorporate a dedicated International air connectivity is the opportunities of tourism city centre section, focusing integral to the economic success activity in the city centre. A new on Mackintosh, the night-time of the city centre as a key enabler industry-led Tourism Leadership economy, retail (including extended for tourism visits, convention Group will be created with city opening hours), skills development, attractiveness and inward centre industry representation, and visitor servicing, the customer’s investment. City partners will work to incorporating Glasgow Economic experience of the environment, support the endeavours of Glasgow Leadership Tourism and Major access, education and business International Airport in attracting Events proposals developed with tourism. and marketing new routes, to city centre industry partners. encourage an increase in the volumes of international visitors. As well as providing good connections to key business markets. 30 Objectives and Enablers

Development City centres need to continuously upgrade the quality of their assets whether that be new public realm, hotels, shops, offices, residential opportunities, or attractions. To do that they have to find ways to attract new investment by clearly demonstrating demand, by being speedy and flexible in decision making, and by finding smart ways of funding development.

Priority Actions

Develop a thriving City Centre Develop and Implement City Centre Develop a River Strategy Public Realm Programme Feature Lighting Strategy As part of the wider Clyde Waterfront The physical appearance of the city Glasgow has had recognized strategy there will be a focus on centre needs to be of the highest success in using quality lighting to linking the City Centre clearly to the quality to compete with other city both highlight the architecture of River and to use the density of the centres. Quality landscaping, well the City Centre and to enhance the City Centre activities to help build designed street furniture such as experience of visiting the city centre. demand for River Uses linking the benches,lamps and signage and Examples such as Buchanan St City Centre to other parts of the well positioned planting are all lighting and Royal Exchange Square Clyde. components of quality public realm. canopy of light will be built on in a As part of the plan an updated Public new Feature Lighting Strategy. Realm Strategy will be produced which builds on successful public realm work such as Buchanan Street and the Merchant City. The Public Realm Strategy will also reinforce the development of unique Quarters. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 31

Secondary Actions • Scope/develop/pilot Fast Track Planning Applications for Major Developments • Scoping exercise to develop design guidance for covered outdoor activities • Deliver a Public Arts Strategy

Develop a Residential Strategy Create a development framework in Retail Strategy including vacant upper floors which the High Street plays key role Given the changing nature of retail Vacant upper floors of commercial The High Street is the historic core demand and supply with the growth properties are an underused asset. of Glasgow. As the Merchant City is of online/mobile shopping and It is unlikely many of them will developed, the City Centre spreads the increase in large out-of-town return to commercial use. There is Eastwards with the development centres, this plan will incorporate a desire to grow the population of of Collegelands and Strathclyde comprehensive review of the city’s the City Centre yet there are limited University develops its campus plans retail strategy which takes into opportunities for new developments the High Street is once again taking account future trends, planning policy of residential property. While there on an important role in the City designations, environmental quality are barriers to the use of vacant Centre. This will be recognized in a and the user experience. upper floors for residential purposes clear framework for the development a strategy will be developed to help in and around High Street, tackle those barriers and bring much incorporating a vision to include a of the vacant space into residential High Speed Rail terminal. use where appropriate. 32 Objectives and Enablers

Infrastructure The infrastructure city centres run on has to be effective and efficient if they are to operate well and encourage growth. Moving around the city centre by whatever means needs to be fast, efficient and value for money. High quality, competitive utilities: power, water,and telecommunications are all a basic requirement of any city centre and Glasgow must ensure its infrastructure matches the best.

Priority Actions

Develop a City Centre Traffic and Transportation Strategy Identify and invest in greener incl. HS2, GARL [encompassing all transport modes] infrastructure; climate mitigation & adaptation A further critical element to This will include review of the traffic realising the long term city centre and transport priorities and how This will develop a dedicated vision and objectives as outlined in these integrate with the Districts programme to support the financial this Strategy, will be the delivery Strategies. A full report on this will and business service sector of a new Traffic and Transport be taken to Council Committee for through the provision of job-ready Strategy. The development approval during the first annual candidates.. of the Traffic and Transport report for the City Centre Strategy Strategy is now well underway in 2014. with conclusions expected to be reported late 2013. A period of evaluation and planning will then commence before the Strategy is finalised for consultation. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 33

Secondary Actions • Develop a lighting strategy for the City Centre e.g. LEDs, white light • Public convenience Review • Continue to manage and co-ordinate roadworks within the city centre • Review of City Centre parking from 5pm • Electric vehicles infrastructure for Plugged in Places • Surface water management strategy for the city centre area • Improve PSCCTV Infrastructure and support in the city centre

Improve connectivity in Create a Financial Deliver Digital Glasgow: and around the city centre Services skills pipeline City Centre WiFi Through the creation, maintenance This will develop a dedicated An initial priority for the Digital and improvement of walking programme to support the financial Glasgow strategy is the city centre. and cycling infrastructure, the and business service sector WiFi provision will be mapped introduction of wider pavements and through the provision of job-ready and gaps identified in order that a shared surfaces, more cycle storage candidates.. programme for universal free WiFi facilities and hire bike options at can be delivered across the city transport hubs. centre. The Council will work with telecoms companies to accelerate investment plans and identify potential opportunities in the city. 34

City Centre Districts Strategy Re-Imagining Glasgow City Centre

Background Identity Areas The development work for this City Centre Glasgow city centre has a number of Strategy has involved a significant amount identity areas, differentiated by use, of analysis on the experiental nature of the urban structure, architectural quality and city centre.1 This has explored: historical development patterns. The public spaces of the city can vary considerably in • where people want to be character as a result, and it is necessary to

• how they move about analyse public space in its most immediate context, as well as in its citywide context, • why the level of quality varies in order to best implement the city centre significantly across part of the city strategy at a local level. centre • why so many areas appear disconnected • why the experience can differ throughout the day and at night City Centre Districts A fundamental component of this City Centre Strategy 2013–2018 will be the Conclusions focused on the following establishment of nine new City Centre issues which relate to the experience of Districts and the creation of an Area the city centre: Development Framework (ADF) for each • Movement of these Districts. The Districts strategy is Cars and vehicles dominate and make designed to be an overarching, long-term the environment feel unsafe and placemaking framework for Glasgow city unpleasant centre’s public spaces and neighbourhoods. • Orientation The key principles that will underpin these Difficult to move through the city centre frameworks are: unless very familiar with its street • Connectivity network • Balanced priorities for all users • Disconnection Routes that link key places feel • Lighting and safety neglected, for example the South • Integrated green infrastructure Portland Street Pedestrian Bridge, and St Enoch’s Square • Active frontage, particularly on south www.glasgow.gov.uk facing sides of the street • The Riverfront Unanimously deemed to have much • Flexibility in use categories in parts of unrealised potential the city centre • Daytime and night-time character • Proactive incentive schemes for short There is deemed to be an unacceptable and medium term uses change in the character of some of the city centre streets at night-time. This is particularly evidenced on Buchanan Street, Sauchiehall Street, the IFSD at Broomielaw, and along the Riverfront. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 35

Districts Map

Cowcaddens

Sauchiehall Townhead

Anderston

University and Cathedral Centre

Merchant City and High Street Broomielaw

St Enoch 36 City Centre Districts Strategy

Applecross

Port Dundas Speirs Locks

Paddlesports Youth Olympics Games Village

New bridge for Olympics

Mitchell Library Caledonian Frontage University

Glasgow New public Public realm Harbour space RSNO improvements City of Glasgow Buchanan College Scottish Power HQ Galleries – New office Queen Street Campus Plan George SECC New cycle Square bridge Royal Exchange TIC Square Opportunity to upgrade Public Realm High Speed Improvements Rail Link

Pacific Quay Hotel Hotel Pacific Quay Public realm Public realm Walkway improvements improvements

Laurieston Health Centre

Public realm improvements Walkway

Avenues Avenues will be developed as part of the Districts Strategy. They will:

• link key gateways, neighbourhoods and focus points

• display good street design with a focus on a people-centred approach

• promote sustainable modes of transport

• improve perceptions of areas, drawing people to active and engaging parts of the city Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 37

Youth Olympics Games Village

New bridge for Olympics Area Development Frameworks (ADFs)

Nine Districts have been identified for this consultative draft of the City Centre Strategy, and feedback is welcomed over the appropriateness of the stated titles of each District. The city centre Districts identified are: • Centre • St Enoch • Merchant City and High Street • University and Cathedral • Townhead Collegelands • Cowcaddens • Sauchiehall • Anderston • Broomielaw

While each of these Districts will be subject to the creation of an Area Development Framework, there will also be various smaller-scale and catalyst projects that will see the development of area “Quarters” or other activity that for example focuses on specific streets. These initiatives, like the emerging North Quarter project, may overlap official District boundaries: • Gordon Street, Central Station to Queen Street station link • Union Street and Renfield Street • The Waterfront • The Saltmarket Games Village Sir Chris Hoy Velodrome and The • Argyle Street and links to the waterfront Emirates Arena • The High Street where it intersects George Street • Cathedral Street • Renfrew Street with link to Sighthill • The west end of Sauchiehall Street • North Street, Anderston

The nine Districts are described in more detail over the next few pages 38 City Centre Districts Strategy

Glasgow City Districts (Quarters)

Centre This area accommodates much of the city’s shopping, commercial and business function, with Buchanan Street acting as the strong retail spine. George Square lies within the area and provides the city with a major public, civic and event space. The area’s grid street pattern also contains the two major train stations, Central Station on Gordon Street and Queen Street Station on George Street. Arterial bus routes are located on Union Street / Renfield Street and Hope Street

sauchiehall street Cineworld

Glasgow Royal bath street Concert Hall

Blythswood Square Blythswood Buchanan Hotel w regent street Galleries

w george street Buchanan Street Subway

St George’s st vincent street Tron Church Queen Street Station KEY

blythswood street

w campbell street George wellington street City quarter boundary hope street Square

union street

gordon street Royal Suggested catalyst projects Exchange Central Square Gallery of Station

buchanan street Modern Art Key ongoing The Lighthouse development sites Major public spaces in this quarter queen street Buildings/places of note (for orientation purposes) argyle street Potential route of proposed Avenues

The following suggested Avenues projects for this The following suggested catalyst project for this area Quarter would significantly improve the Streets overall would complement the Avenues by significantly improving performance as public spaces. The Avenues will also the pedestrian and cycling experience and wayfinding. feature in other Quarters. • Union Street / Gordon Street • Sauchiehall Street to Charing Cross • Union Street to Bridge Street These projects will be interconnected to enhance • Cathedral Street the overall quarter character of the City. • North Frederick Street • North Street, Anderston • George Street • St Vincent Street • James Watt Street to Blythswood Street to Rose Street Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 39

Glasgow City Districts (Quarters)

St Enoch This Quarter accommodates a mixture of land uses embracing functions of retail, commercial, business and residential. The Quarter also has a section of the River Clyde and St Enoch’s Shopping Centre. St Enoch’s subway and Argyle Street train station are both located in this Quarter. There is however a historic richness in this shared Quarter through its urban form and architecture found in many buildings in and around the High Street, Trongate and the Saltmarket.

argyle street pedestrianised str St Enoch Subway Station trongate

jamaica street St Enoch Shopping Centre Tron Tolbooth Theatre Steeple

clyde street gallowgate london road St Andrew’s KEY Cathedral glasgow bridge riverfront

saltmarket St Andrew’s City quarter boundary pedestrian bridge The Briggait in the Square

Conservation Area bridge street Boundary Suggested catalyst projects

victoria bridge Sheriff Court Glasgow Green Major public spaces

in this quarter Central Mosque Buildings/places of note crown street (for orientation purposes) Riverside Campus Potential route of proposed Avenues

There is an opportunity to promote this mixture of • Jamaica Street to Bridge Street function and form through an improved pedestrian • The Riverfront – from Glasgow Green to environment in specific public spaces. Transport Museum The waterfront experience should capitalise on local • Glassford Street – Stockwell Street land use functions whilst promoting itself as a major attraction and resource. • High Street to Trongate to Saltmarket to Albert Bridge Improving specifically the pedestrian experience in and around Glasgow Green will foster more connectivity The following suggested catalyst projects for this area and interest. would complement the Avenues by significantly improving The following suggested Avenues projects for this the pedestrian and cycling experience and wayfinding. Quarter would significantly improve the Streets overall • Custom House quay to Glasgow Green performance as public spaces. The Avenues will also feature in other Quarters. • Argyle Street to High Street These projects will be interconnected to enhance the overall quarter character of the City. 40 City Centre Districts Strategy

Glasgow City Districts (Quarters)

Merchant City This city quarter incorporates the Merchant City and the High Street.

The Merchant City has been subject to a long term regeneration strategy which has a had an extremely positive impact on the area, and the city as a whole. Mixed uses, retail, galleries, bars and restaurants provide activity and a sustainable economic future, making the most of the existing built heritage.

University of Strathclyde george street City Chambers

Gallery of Modern Art Ramshorn Hutcheson Theater ped str Hall

ingram street Collegelands

High Street pedestr str Train Station pedestr str

queen street

miller street pedestrian retail street virginia street bell street

glassford street

KEY Conservation Area trongate Boundary Argyle Street Train Station albion street City quarter boundary Tron Tolbooth Steeple Theater

Suggested catalyst projects

Key ongoing development sites

Major public spaces in this quarter Buildings/places of note (for orientation purposes) Gap/stalled sites / sites with development potential Potential route of proposed Avenues

The High street is predominantly made up of small The following suggested Avenues projects for this business and retail units with storage/residential above, Quarter would significantly improve the Streets overall and large new developments of flatted housing and performance as public spaces. The Streets will also student residences. The urban fabric is more fragmented feature in other Quarters. however, and there lacks a cohesiveness to the public • George Street to Duke Street realm. There is a train station at High Street which serves local trains on the North Clyde Line. • High Street to Trongate to Saltmarket to Albert Bridge This area will be subject to more transformation with the development of the University of Strathclyde and the The following suggested catalyst project for this area Collegelands sites. Under it’s redevelopment proposals would complement the Avenues by significantly improving the new campus will see George Street as it’s front the pedestrian and cycling experience and wayfinding door and business face along with City Science. While undergoing this transformation, it will be important to • High Street – Saltmarket maintain people focused design at the heart of proposals for new and transformed streets and spaces. There • George Street is immense potential inherent in a thriving student population for this to be realised. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 41

Glasgow City Districts (Quarters)

University and Cathedral Cathedral Street and George Street act as two spines to the urban form in this Quarter and both function as major access routes to the various buildings. Within this quarter, two routes Stirling Road and Castle Street connect the City Centre to the North East of Glasgow.

Both routes accommodate a high number of motorised vehicles and the pedestrian experience often suffers as a result. This is especially prominent during term time. The redevelopment of the Glasgow College Campus will consolidate existing buildings, across eight sites, into a twin campus setting on Cathedral Street and Thistle Street.

City of Glasgow st james road College Masterplan stirling road

City of Glasgow College University College green green Cathedral cathedral street

Centre for Sport Conservation and Recreation Area Boundary The Necropolis

Rottenrow KEY Gardens Cathedral University of Strathclyde Square Masterplan City quarter boundary george street City Chambers Suggested catalyst projects

duke street Key ongoing development sites Collegelands Major public spaces in this quarter Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

As this Quarter will become more characterised by an The following suggested Avenues projects for this increased number of students, there is therefore an Quarter would significantly improve the named Streets opportunity with the redevelopment of the University overall performance as public spaces. The following Campus to embrace this user group as an asset and Streets will also feature in other Quarters. improve the overall pedestrian experience. • Cathedral Street to M8 Motorway Particular focus on improving the pedestrian experience • Montrose Street to Rottenrow on Cathedral Street, George Street and High Street should enhance the interconnectivity of these key spaces for people. The following suggested catalyst project for this area would complement the Avenues by significantly improving the pedestrian and cycling experience and wayfinding. • Cathedral Street These projects will be interconnected to enhance the overall quarter character of the City. 42 City Centre Districts Strategy

Glasgow City Districts (Quarters)

Townhead Townhead is largely residential, comprising terraces and tower blocks, with some small scale industrial units. The area is dominated by motorway infrastructure, and suffers from the effect of feeling on the edge of the city, despite its proximity to the city centre.

The area was subject to major clearance and redevelopment in the 60s, removing most of the historic street patterns and existing tenements in favour of tower blocks. The legacy of this is a fragmented urban grain.

potential bridge

baird street Bowling Green

Glasgow Caledonian Powerleague University kennedy street Soccer Centre

Arc Recreation M8 Centre KEY St. Mungo’s Church Buchanan Street Martyrs’ School Bus Station St. Mungo’s City quarter boundary st mungo avenue Nursery St. Mungo’s The Martyr’s Primary School Church of Scotland Suggested catalyst projects stirling road Key ongoing Glasgow College Site development sites Major public spaces in this quarter Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

There is, however a strong community in Townhead, The following suggested Avenue projects for this District illustrated by the successful campaign for a Townhead would significantly improve the named Streets overall Village Hall. performance as public spaces. The Glasgow College Campus project will result in • George Street – North Frederick Street – Baird Street – a significant redevelopment of the area. This offers Sighthill Bridge opportunities in terms of investment in local in local amenities and public realm as the transient student population grows. The following suggested catalyst project for this area would complement the Avenues by significantly improving pedestrian and cycling experience and wayfinding • Sighthill landbridge connection Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 43

Glasgow City Districts (Quarters)

Cowcaddens The Cowcaddens quarter presents its character in the transition between its varieties of urban forms. The regimented street pattern found in the Centre quarter brakes at Sauchiehall Street and the urban form becomes fragmented. The quarter is populated by industry and business, and is home the Glasgow Caledonian University Campus and Stow College. The quarter also contains a significant residential user group.

Some streets are dominated by vehicle movement inhibiting the pedestrian experience particularly Dobbies Loan and Cowcaddens Road.

Speirs Wharf Port Dundas

Phoenix Flowers maitland street port dundas road

garscube road

dobbie’s loan Stow College w graham street Conservation Area Boundary Strathclyde Police KEY buccleuch street National Piping Centre City quarter boundary Glasgow Caledonian University Royal Scottish Campus

Academy of Music cowcaddens road Suggested catalyst projects and Drama renfrew street Buchanan Key ongoing Bus Station development sites Cineworld Major public spaces in this quarter Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

The pedestrian experience has been improved however The following suggested Avenues project for this Quarter at Garscube Road with the installation of the Phoenix would significantly improve the Street overall performance Flowers designed as a public spaces acting as a gateway as a public space. The following Streets will also feature in for pedestrians and cyclists moving between the City other Quarters. Centre and the Speirs Locks area. • Garscube Road to Cowcaddens Road The quarter also contains Buchanan Street Bus Station • Killermont Street which provides key public transport links around the UK. Cowcaddens subway is also located in this quarter. The further expansion of the Speirs locks area as a The following suggested catalyst project for this area cultural quarter offers further opportunities. Similar would complement the Avenues by significantly improving to the University and Cathedral quarter this quarter is the pedestrian and cycling experience and wayfinding. characterised by a high number of students and given its • Killermont Street to the Sighthill Land Bridge residential capacity there are opportunities to capitalise on these assets by improving the overall pedestrian This project will be interconnected to enhance the overall experience enhancing the interconnectivity for people in quarter character of the City. this quarter. 44 City Centre Districts Strategy

Glasgow City Districts (Quarters)

Sauchiehall The Sauchiehall quarter consist of a grid urban form with Sauchiehall Street acting as its spine. The quarter is characterised by its diversity in land uses and built form as it accommodates mixed use, retail, education facilities, residential and office accommodation in a variety of scales.

Both Sauchiehall Street and Renfrew Street accommodate a significant amount of arts and cultural institutions, including The Glasgow School of Art, Royal Conservatoire of Scotland, The Theatre Royal Glasgow, The Glasgow Film Theatre and the Centre for Contemporary Arts, The 0² abc, The Pavilion Theatre, Cineword and the Glasgow Royal Concert Hall. The west side of Sauchiehall Street has capitalised on its multifunctional night time economy and has evolved into a social entertainment destination.

hill street Glasgow School of Centre for Art Theatre Royal Contemporary renfrew street Glasgow Arts RSAMD O2 abc Glasgow Mitchell sauchiehall street Film Theatre Library KEY bath street Pavillion Cineworld Theatre Conservation Area Boundary pitt street Glasgow Royal City quarter boundary Concert Hall blythswood street

hope street

Suggested catalyst projects w nile street

Key ongoing development sites Major public spaces in this quarter Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

This important west section of Sauchiehall Street also The following suggested Avenues project for this acts as a pivotal connector to Kelvingrove Art Gallery Quarter would significantly improve the Streets overall and the Mitchell Library. performance as public spaces. The following Streets will also feature in other Quarters. Sauchiehall Street and Renfew Street are highly dominated by a constant movement of vehicle traffic that • Sauchiehall Street to Charing Cross has a huge negative impact on the pedestrian experience. • Renfrew Street to Killermont Street Given that there are a high number of entertainment and art venues within walking distance to each other, there are unique opportunities to improve the pedestrian The following suggested catalyst project for this area experience to ensure the quarter capitalises on these would complement the Avenues by significantly improving functional assets particularly at night. the pedestrian and cycling experience and wayfinding. • Sauchiehall Street to Charing Cross These projects will be interconnected to enhance the overall quarter character of the City. Getting Ahead of Change: Glasgow City Centre Strategy 2013–18 45

Glasgow City Districts (Quarters)

Anderston The Anderston area of the city marks the western edge of the city’s central business district, due to the deep cut of the M8 through the city’s historic built fabric creating a definitive divide between what is perceived as the city centre or a west-end neighbourhood. A strong urban fabric continues beyond the M8 to the north-west of this area, with lengthened city blocks by Kelvingrove Park. It then fragments south of St. Vincent street.

Mitchell Conservation Library Area Boundary

w regent street north street north KEY

st vincent street St Vincent City quarter boundary Street bothwell street ConservationChurch Area Boundary Charring Cross Suggested catalyst projects Train Station

Key ongoing

development sites Anderston Train Station Major public spaces in this quarter argyle street Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

This area is dominated by business and commercial use. There are opportunities presented by the presence of gap There is little in terms of pedestrian realm however, and sites and the St Vincent Street overpass, which can be modern buildings tend to be high rise with little to no re-configured to create a strong pedestrian and cycle link ground floor activation. directly to the city centre. The M8 dominates this area, as a major approach to The following suggested catalyst project for this area the city centre from the south. It presents a major would complement the Avenues by significantly improving challenge to people trying to approach the city from the pedestrian and cycling experience and wayfinding. the west on foot. • North Street – Motorway 46 City Centre Districts Strategy

Glasgow City Districts (Quarters)

Broomielaw Glasgow’s first quay, and former home to commercial paddle steamers, the Broomielaw is now designated as part of the IFSD (International Financial Services District), and has received significant investment over recent years.

argyle street Conservation Area Boundary

KEY Clyde Navigation broomielaw Trust City quarter boundary

Suggested catalyst projects

Key ongoing development sites Major public spaces in this quarter Buildings/places of note (for orientation purposes) Potential route of proposed Avenues

This part of the city is characterised by long north-south The world’s economic crisis has slowed the development blocks, with narrow streets connecting Argyle Street with of the IFSD, but this gives an opportunity to appraise the waterfront. the success of work already carried out, and identify an optimum strategy moving forward that can create a The waterfront in turn connects with the south bank via thriving and sustainable business district. Initial problems the King George Bridge and the new pedestrian Tradeston identified include the night-time environment created by Bridge (The Squiggly Bridge). a single use type area, as the IFSD streets are empty of Major public realm improvement works at the water’s edge general activity at night. have significantly improved the waterfront at this area, There also presents the opportunity to better connect creating a high quality environment for pedestrians and the city with the SECC (Scottish Exhibition and cyclists to enjoy. Conference Centre), Clyde Auditorium and Pacific Quay along a waterfront walkway that provides a safe and enjoyable means of walking, cycling by day or night. 47

Glasgow City Districts (Quarters)

Delivery & Governance Monitoring & Measurement While this document outlines a long-term vision for An annual report will be produced each year to report Glasgow city centre, it will be delivered in two five-year on progress with the City Centre Strategy, and where plans. A governance structure will be implemented necessary this will identify additional actions to be which creates a new City Centre Strategy Board, progressed, should that be required through changes chaired by the Leader of Glasgow City Council) and in external circumstances or other factors. comprising senior strategic city centre stakeholders from public, private and third sector. The Strategy Board A detailed evaluation will be undertaken in 2018 to will drive the strategic direction of the city centre and establish the overall impact of the Strategy after its be responsible for achieving its visionary objectives. first five-year phase.

The Strategy Board will be supported by an Operational The City Centre Strategy will be assessed in terms Delivery Board which will be responsible for delivering of its delivery of priority and supporting actions, its the key actions identified in the City Centre Strategy achievement of strategic objectives, and Glasgow’s 2013–2018. This Board will comprise senior Heads national and international position will be benchmarked of Service from Glasgow City Council, key city centre on a range of indicators including those detailed in the partners, and other operational stakeholders. VALUE section of this document. 48

Before we finalise this City Centre Strategy, we would like your feedback. To participate in the consultation, you can complete a short survey at the GCC Consultations web-page at www.glasgow.gov.uk//index.aspx?articleid=3040.

Alternatively, please email your thoughts to [email protected], marking your email City Centre Strategy Consultation comments.

Please note that the consultation ends at 4pm on Friday 14 June 2013.

Contact details for feedback and further information:

Jane Laiolo | Group Manager City Centre Strategic Regeneration Initiatives Development and Regeneration Services 231 George Street, Glasgow G1 1RX

0141 287 7207