Dr Pepper Celebrity Softball Game presented by the Texas Rangers Foundation Table of Contents

• General Info o Event Proposal o SWOT Analysis o Timeline o Staffing List o Ticketing Plan • Budget o Budget o Vendor RFP • Sponsorship o Sponsorship Packages o Recruitment Letter • Marketing & Promotions o Marketing Goals & Promotion Plan o Commercial • Silent Auction o Charity Letter • Venue o Venue Research • Miscellaneous o Post-Event Survey General Info

Kendyl White Event Proposal Texas Rangers & just keep livin

1. Mission Statement a. The Texas Rangers Baseball Foundation is dedicated to improving the lives of children in need within our community, and provides funding for youth in crisis, youth health initiatives, youth baseball programs, and youth education. b. The just keep livin Foundation is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future. 2. Type of Event a. The Texas Rangers will host a softball game at their minor league team’s stadium as they team with Texas native, Matthew McConaughey’s j.k. livin Foundation to raise money for the foundation. The game will feature current and former Dallas athletes from the Rangers, Cowboys, Mavericks, Stars and FC Dallas. The game will also include celebrities from the state of Texas to draw further attention. Fans will have a chance to play in the game due to a raffle at Rangers’ games in which that money will also go to the j.k. livin Foundation. The foundation will also receive the revenue from the ticket sales at the game. The game will also have sponsors such as Dr Pepper to help provide items such as the uniforms for the teams. 3. Name, Date & Location a. Dr Pepper Celebrity Softball Game presented by the Texas Rangers Baseball Foundation on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas. 4. Vision, Purpose, Target Market & Expected Attendance a. The vision and purpose of this event is to not only raise money for the foundation but also raise awareness for what the foundation does for the youth. The target market is a residence of the Dallas-Fort Worth area typically with a family while also having at least a middle income to be able to donate to charity. The game has an expected attendance of 7,500 people. 5. Goals & Objectives a. Raise as much money as possible i. Sell the game ii. Sell at least $20,000 in memorabilia b. Raise awareness for j.k. livin i. Have at least 500 donations at the event ii. Have souvenir items with the j.k livin logo on them c. The kids have a fun time i. Each kid gets to participate in some way ii. Each kid gets to spend the day with a celebrity or athlete 6. Event Connection a. The Texas Rangers Baseball Foundation is all about giving the youth a better life whether it’s education, health or a crisis; that’s also exactly what j.k. livin stands by. This event shows a way to have fun while being active getting together all the celebrities and athletes to put on a show and raise money for the kids. SWOT ANALYSIS - KENDYL WHITE DR PEPPER CELEBRITY SOFTBALL GAME

STRENGTHS: • RANGERS HAVE A GREAT FAN BASE • THE PLAYERS IN THE EVENT IMPLICATION: ARE WELL KNOWN THE STRENGTHS ALLOW THE • THE DATE OF THE EVENT IS EVENT TO HAVE BETTER GOALS IN THE SUMMER TIME

WEAKNESSES: • IT’S DURING BASEBALL AND SOCCER SEASON IMPLICATION: THE DATE OF THE EVENT LIMITS WHAT ATHLETES CAN PLAY IN THE GAME

OPPORTUNITIES: • SPONSORS’ PRODUCTS • GROW THE KNOWLEDGE OF THE FOUNDATION IMPLICATION: THE SPONSOR’S PRODUCTS CAN HAVE A GREAT IMPACT ON SALES

THREATS: • WEATHER • KIDS MIGHT NOT HAVE FUN IMPLICATION: • RISK OF INJURY THE DATE IS PLANNED ACCORDING TO THE BEST TIME OF THE YEAR TO HAVE THE EVENT EVENT TIMELINE

WEEKS TO EVENT TASK NOTES

Announce event

Start planning

Send out RFPs to potential vendors and sponsors 8 Seek potential locations and venues Design logo

Marketing planning

Plan budget

Pick out vendors and sponsors

Design advertisment 7 Produce commercial Start showcasing event at Ranger's games

Reach out to third party companies

Start staffing

Reach out to celebrities and athletes

Reach out to surrounding hotels 6 Starting showing commercial Start showcasing at Rough Riders' game At Dr Pepper Ballpark Advertise on j.k. livin website

Raffle at Rangers' games begin At Globe Life Park Beging selling tickets

Advertise at FC Dallas games At Toyota Stadium 5 Advertise on loal TV Finalize sponors

Advertise in DFW paper

Raffle at Rough Riders' games begin At Dr Pepper Ballpark Beging selling VIP packages 4 Advertise in local resturants EVENT TIMELINE

4 Advertise at Dallas area sponors Begin social media campaign

Committee meeting

Advertise on Rangers' website

Begin printing gameday brochures

Beinng printing logo and sponsors on shirts 3 Beging creating VIP bags Begin making unfiroms

Confirm with ballpark crew

Pick out locations for different staff in the stadium

Make sure there is enough food for an extra event

Confirm with celebrities and atheletes 2 Get memorbilia signed Prepare uniforms for players, kids and staff

Start making goodie bags

Pick raffle winner

Make teams

Assign responsibilities 1 Purchase equipment Transform ballpark

Confirm with outside parties AREA OF RESPONSIBILITY # of STAFF DUTIES

Collecting money Directing traffic Directing guests to stadium Parking 20

In parking lots

Colleting money Making food Handing out drinks and food Concessions 40

10 concession stands in the ballpark

Call balls, strikes and outs

On field Umpires 4

Take tickets Direct guests to their seats

Ticket Takers 20 At front gate

Collect money Take donations Hand out shirts and other merchandise Merchandise 10

Merchandise tables at front of ballpark

Budget

EVENT NAME: DR PEPPER CELEBRITY SOFTBALL GAME

LINE ITEM DETAILS REVENUES Ticket Sales Standard and VIP Concessions Food and Beverage Donations Money to j.k livin Raffles At Rangers' games to play in the game Parking Premium and Standard EXPENSES Food and Beverage Traditional Dr Pepper Ballpark menu Advertising Commercial and Marketing VIP Packages Merchandise inside of package Ballpark Operations Rental and Power Planning Committee meetings Goodie Bags For kids participating Equipment Softballs, bats, gloves Decorations fencing, banners and signs Transportation Hotel and airport shuttles Insurance Medical for players Memorabilia For bidding to raise money Photography Pictures for foundations' websites Staffing Ballpark crew, security, concession, parking Auto Expense Miscellaneous Expenses January 14, 2017

Kerry Martin Apparel Manager Under Armour 1020 Hull Street Baltimore, MD 21230

Dear Mrs. Martin,

The Texas Rangers Baseball Foundation and the just keep livin Foundation are teaming together to host the Dr Pepper Celebrity Softball Game to support just keep livin. One of my roles for this event is to find vendors to provide various services and products. The game is on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas as it will feature Texas celebrities and Dallas area professional athletes to help raise money and awareness for just keep livin.

The event is in need of uniforms for each team featuring the logo, names, numbers and sponsors. The uniform should consist of a hat, jersey, baseball pants, belt and socks. There will be 24 players along with 24 kids totaling 48 uniforms needed.

We would like you to submit a proposal of the pricing and examples of what the uniforms would look like. If you have any further questions, feel free to reach out at my email, [email protected], or my phone, (214) 222-7676.

The Texas Rangers Baseball Foundation and just keep livin are very excited to host this event to raise awareness and to give the kids an amazing experience. We only want the best vendors and partners representing our event and we can’t wait to hear from you soon.

Sincerely, Kendyl D White

Kendyl White Senior Event Coordinator

Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, TX 76011 Sponsorship

Celebrity The Texas Rangers Baseball Softball Game Foundation is dedicated to improving the lives of children The Texas Rangers Baseball in need within our community, Foundation and the just and provides funding for youth keep livin Foundation are in crisis, youth health teaming together to host initiatives, youth baseball the Dr Pepper Texas programs, and youth Rangers Baseball education. Foundation Celebrity The just keep livin Foundation Softball Game to support is dedicated to empowering just keep livin. The game is high school students by on July 13, 2017 at Dr providing them with the tools Pepper Ballpark in Frisco, to lead active lives and make Texas as it will feature Texas celebrities and healthy choices for a better Dallas area professional future. athletes to help raise money and awareness for just keep livin. Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, Texas 76011 (214) 222-7676 12

Sponsor Benefits

The Dr Pepper Celebrity Softball Game is a one of a kind event in the Dallas– Fort Worth Metroplex. It will bring out celebrities along with Dallas athletes all for a good cause. With that comes the great opportunity for exposure for any brand that wants to Sponsorship Options be apart of the event.

Rangers Package Express Package • Brand Logo on Players’ Jerseys • Brand Logo on Merchandise • Brand Logo on Merchandise • Brand Logo on A-Frame Sign • Brand Logo in Program • Brand Logo in Program • Brand Logo on Scoreboard • Brand Logo on Ribbon Screen • Brand Logo on Ribbon Screen • 20 Tickets to Softball Game • Exclusivity Rights • 20 Tickets to Express Game o Pouring Rights, ext. RoughRiders Package

• 30 Tickets to Softball Game • Brand Logo on Feather Sign • 30 Tickets to Rangers Game • Brando Logo in Program • • 10 Tickets to Softball Game • 10 Tickets to RoughRiders Game January 23, 2017

Thomas Wilson Equipment Manager Wilson Sporting Goods 8750 W. Bryn Mawr Ave. Chicago, IL 60631

Dear Mr. Wilson,

The Texas Rangers Baseball Foundation and the just keep livin Foundation are teaming together to host the Dr Pepper Celebrity Softball Game to support just keep livin. One of my roles for this event is to find sponsors to help the event along with giving the sponsor value in return. The game is on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas as it will feature Texas celebrities and Dallas area professional athletes to help raise money and awareness for just keep livin.

The event is sure to be a huge draw in the Dallas-Fort Worth Metroplex as we are bringing Dallas area athletes along with celebrities from Texas. We are projecting to sell out of the stadium that day as it will be holding 7,500 guests. With all the star power and all the eyes at the event, it creates great exposure for any brand.

Attached you will see the brochure giving more detail on the event and the different levels of sponsorship we offer. If you have any further questions, feel free to reach out at my email, [email protected], or my phone, (214) 222-7676.

The Texas Rangers Baseball Foundation and just keep livin are very excited to host this event to raise awareness and to give the kids an amazing experience. We only want the best sponsors and partners representing our event and we can’t wait to hear from you soon.

Sincerely, Kendyl D White

Kendyl White Senior Event Coordinator

Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, TX 76011 Marketing & Promotions

Kendyl White Marketing Goals & Promotion Plan

Trend on Social Media We want people about the event leading up to, during it and even after the game is over. Social will play a big part in that. We’ll use Twitter, Instagram, Facebook and Snapchat to try and reach every demographic possible.

Create Sponsor Benefits from Game We want our sponsors to feel like they got something out of the event. We want to expose them as much as possible no matter level they are. We want there to be no way that people can miss who are sponsors were.

Create Awareness for the Foundations At the end of the day, this event is for j.k. livin and is being hosted by the Rangers Foundation. Therefore we want to create awareness and make sure people remember what the two foundations stand for.

Raffle at Rangers Games There will be a raffle at Rangers games for one lucky fan to participate in the game.

Sweepstakes at Albertsons There will a sweepstakes at Albertsons, one of the sponsors, where if a shopper spends a certain about of money they’ll entered in for a chance to play in the game.

Whatawinner at Whataburger Whataburger, another sponsor, will give out a VIP experience to a lucky contestant that makes a purchase. Silent Auction

January 29, 2017

Newton Knight Charity Supervisor just keep livin Foundation 1107 Glendon Ave. Los Angeles, CA 90024

Dear Mr. Knight,

As you know, the Texas Rangers Baseball Foundation and the just keep livin Foundation are teaming together to host the Dr Pepper Celebrity Softball Game to support just keep livin. One of my roles for this event is to find vendors to provide various services and products. The game is on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas as it will feature Texas celebrities and Dallas area professional athletes to help raise money and awareness for just keep livin.

The event will use memorabilia from the athletes and celebrities playing in the game to raise money in a silent auction throughout the game. There will be signed balls and other equipment that attendees will bid on along with autographed movies and other items from our celebrities.

The Texas Rangers Baseball Foundation is very excited to host this event along with j.k. livin to raise awareness and to give the kids an amazing experience. We’re glad to have you as a partner representing our event and we can’t wait to hear from you soon.

Sincerely, Kendyl D White

Kendyl White Senior Event Coordinator

Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, TX 76011 Venue

Kendyl White Facilities Research

Dr Pepper Ballpark - 7300 RoughRiders Trail, Frisco, TX 75034 Owner: Frisco Baseball (Owned by the Texas Rangers) Capacity: 10,316

• Capacity • Owned by the RoughRiders • Size of field

• Energy needed of bigger stadium • Parking • One hour from Rangers stadium

Lupton Stadium - 3700 Berry Street, Fort Worth, TX 76129 Owner: Texas Christian University Capacity: 4,500

• Size of field • Newly renovated • Record attendance of 7,383

• Capacity • No ownership • Cost

Allan Saxe Field - 1400 Maverick, Arlington, TX 76013 Owner: University of Texas at Arlington Capacity: 622

• Located in Arlington • Cheap rent • Actual softball field

• Capacity • No ownership • Not enough room for expansion Miscellaneous

1/30/2017 Dr Pepper Celebrity Softball Game

Dr Pepper Celebrity Softball Game * Required

1. How would to rate your experience at the Dr Pepper Celebrity Softball Game? * Mark only one oval.

1 2 3 4 5

Not Good Great

2. If you drove, how would you rate parking? Mark only one oval.

1 2 3 4 5

Not Good Great

3. How easy was it to find your seat? * Mark only one oval.

1 2 3 4 5

Difficult Easy

4. How would you rate the view from your seat? * Mark only one oval.

1 2 3 4 5

Not Good Great

5. If you ate or drank, how would you rate the food and beverage? Mark only one oval.

1 2 3 4 5

Not Good Great

6. How likely would you attend a second annual Dr Pepper Celebrity Softball Game? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

https://docs.google.com/forms/d/1g9CuU-4P4F-07OylaVu66T8cCjnNxoGamVQG6WSq4Ik/edit 1/3 1/30/2017 Dr Pepper Celebrity Softball Game 7. How likely are you to talk about the Dr Pepper Celebrity Softball Game to a friend or family member? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

8. How much did your awareness for the just keep livin Foundation grow because of the Dr Pepper Celebrity Softball Game? * Mark only one oval.

1 2 3 4 5

Not Much Very Much

9. How much did your awareness for the Texas Rangers Baseball Foundation grown because of the Dr Pepper Celebrity Softball Game? * Mark only one oval.

1 2 3 4 5

Not Much Very Much

10. How likely are you to attend another event hosted by the Texas Rangers Baseball Foundation? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

11. How likely are you to attend another event at Dr Pepper Ballpark? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

12. How likely are you to visit the just keep livin Foundation's website? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

https://docs.google.com/forms/d/1g9CuU-4P4F-07OylaVu66T8cCjnNxoGamVQG6WSq4Ik/edit 2/3 1/30/2017 Dr Pepper Celebrity Softball Game 13. How likely are you to use one of out sponsors' products in the future? * Mark only one oval.

1 2 3 4 5

Not Likely Very Likely

14. Who was your favorite player in the game? *

15. List all the sponsors you noticed at the Dr Pepper Celebrity Softball Game. *

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