Dr Pepper Celebrity Softball Game presented by the Texas Rangers Baseball Foundation Table of Contents • General Info o Event Proposal o SWOT Analysis o Timeline o Staffing List o Ticketing Plan • Budget o Budget o Vendor RFP • Sponsorship o Sponsorship Packages o Recruitment Letter • Marketing & Promotions o Marketing Goals & Promotion Plan o Commercial • Silent Auction o Charity Letter • Venue o Venue Research • Miscellaneous o Post-Event Survey General Info Kendyl White Event Proposal Texas Rangers & just keep livin 1. Mission Statement a. The Texas Rangers BaseBall Foundation is dedicated to improving the lives of children in need within our community, and provides funding for youth in crisis, youth health initiatives, youth BaseBall programs, and youth education. b. The just keep livin Foundation is dedicated to empowering high school students By providing them with the tools to lead active lives and make healthy choices for a Better future. 2. Type of Event a. The Texas Rangers will host a softBall game at their minor league team’s stadium as they team with Texas native, Matthew McConaughey’s j.k. livin Foundation to raise money for the foundation. The game will feature current and former Dallas athletes from the Rangers, CowBoys, Mavericks, Stars and FC Dallas. The game will also include celeBrities from the state of Texas to draw further attention. Fans will have a chance to play in the game due to a raffle at Rangers’ games in which that money will also go to the j.k. livin Foundation. The foundation will also receive the revenue from the ticket sales at the game. The game will also have sponsors such as Dr Pepper to help provide items such as the uniforms for the teams. 3. Name, Date & Location a. Dr Pepper Celebrity SoftBall Game presented by the Texas Rangers Baseball Foundation on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas. 4. Vision, Purpose, Target Market & Expected Attendance a. The vision and purpose of this event is to not only raise money for the foundation But also raise awareness for what the foundation does for the youth. The target market is a residence of the Dallas-Fort Worth area typically with a family while also having at least a middle income to Be aBle to donate to charity. The game has an expected attendance of 7,500 people. 5. Goals & OBjectives a. Raise as much money as possiBle i. Sell out the game ii. Sell at least $20,000 in memoraBilia b. Raise awareness for j.k. livin i. Have at least 500 donations at the event ii. Have souvenir items with the j.k livin logo on them c. The kids have a fun time i. Each kid gets to participate in some way ii. Each kid gets to spend the day with a celebrity or athlete 6. Event Connection a. The Texas Rangers Baseball Foundation is all aBout giving the youth a better life whether it’s education, health or a crisis; that’s also exactly what j.k. livin stands by. This event shows a way to have fun while being active getting together all the celebrities and athletes to put on a show and raise money for the kids. SWOT ANALYSIS - KENDYL WHITE DR PEPPER CELEBRITY SOFTBALL GAME STRENGTHS: • RANGERS HAVE A GREAT FAN BASE • THE PLAYERS IN THE EVENT IMPLICATION: ARE WELL KNOWN THE STRENGTHS ALLOW THE • THE DATE OF THE EVENT IS EVENT TO HAVE BETTER GOALS IN THE SUMMER TIME WEAKNESSES: • IT’S DURING BASEBALL AND SOCCER SEASON IMPLICATION: THE DATE OF THE EVENT LIMITS WHAT ATHLETES CAN PLAY IN THE GAME OPPORTUNITIES: • SPONSORS’ PRODUCTS • GROW THE KNOWLEDGE OF THE FOUNDATION IMPLICATION: THE SPONSOR’S PRODUCTS CAN HAVE A GREAT IMPACT ON SALES THREATS: • WEATHER • KIDS MIGHT NOT HAVE FUN IMPLICATION: • RISK OF INJURY THE DATE IS PLANNED ACCORDING TO THE BEST TIME OF THE YEAR TO HAVE THE EVENT EVENT TIMELINE WEEKS TO EVENT TASK NOTES Announce event Start planning Send out RFPs to potential vendors and sponsors 8 Seek potential locations and venues Design logo Marketing planning Plan budget Pick out vendors and sponsors Design advertisment 7 Produce commercial Start showcasing event at Ranger's games Reach out to third party companies Start staffing Reach out to celebrities and athletes Reach out to surrounding hotels 6 Starting showing commercial Start showcasing at Rough Riders' game At Dr Pepper Ballpark Advertise on j.k. livin website Raffle at Rangers' games begin At Globe Life Park Beging selling tickets Advertise at FC Dallas games At Toyota Stadium 5 Advertise on loal TV Finalize sponors Advertise in DFW paper Raffle at Rough Riders' games begin At Dr Pepper Ballpark Beging selling VIP packages 4 Advertise in local resturants EVENT TIMELINE 4 Advertise at Dallas area sponors Begin social media campaign Committee meeting Advertise on Rangers' website Begin printing gameday brochures Beinng printing logo and sponsors on shirts 3 Beging creating VIP bags Begin making unfiroms Confirm with ballpark crew Pick out locations for different staff in the stadium Make sure there is enough food for an extra event Confirm with celebrities and atheletes 2 Get memorbilia signed Prepare uniforms for players, kids and staff Start making goodie bags Pick raffle winner Make teams Assign responsibilities 1 Purchase equipment Transform ballpark Confirm with outside parties AREA OF RESPONSIBILITY # of STAFF DUTIES Collecting money Directing traffic Directing guests to stadium Parking 20 In parking lots Colleting money Making food Handing out drinks and food Concessions 40 10 concession stands in the ballpark Call balls, strikes and outs On field Umpires 4 Take tickets Direct guests to their seats Ticket Takers 20 At front gate Collect money Take donations Hand out shirts and other merchandise Merchandise 10 Merchandise tables at front of ballpark Budget EVENT NAME: DR PEPPER CELEBRITY SOFTBALL GAME LINE ITEM DETAILS REVENUES Ticket Sales Standard and VIP Concessions Food and Beverage Donations Money to j.k livin Raffles At Rangers' games to play in the game Parking Premium and Standard EXPENSES Food and Beverage Traditional Dr Pepper Ballpark menu Advertising Commercial and Marketing VIP Packages Merchandise inside of package Ballpark Operations Rental and Power Planning Committee meetings Goodie Bags For kids participating Equipment Softballs, bats, gloves Decorations Outfield fencing, banners and signs Transportation Hotel and airport shuttles Insurance Medical for players Memorabilia For bidding to raise money Photography Pictures for foundations' websites Staffing Ballpark crew, security, concession, parking Auto Expense Miscellaneous Expenses January 14, 2017 Kerry Martin Apparel Manager Under Armour 1020 Hull Street Baltimore, MD 21230 Dear Mrs. Martin, The Texas Rangers Baseball Foundation and the just keep livin Foundation are teaming together to host the Dr Pepper Celebrity Softball Game to support just keep livin. One of my roles for this event is to find vendors to provide various services and products. The game is on July 13, 2017 at Dr Pepper Ballpark in Frisco, Texas as it will feature Texas celebrities and Dallas area professional athletes to help raise money and awareness for just keep livin. The event is in need of uniforms for each team featuring the logo, names, numbers and sponsors. The uniform should consist of a hat, jersey, baseball pants, belt and socks. There will be 24 players along with 24 kids totaling 48 uniforms needed. We would like you to submit a proposal of the pricing and examples of what the uniforms would look like. If you have any further questions, feel free to reach out at my email, [email protected], or my phone, (214) 222-7676. The Texas Rangers Baseball Foundation and just keep livin are very excited to host this event to raise awareness and to give the kids an amazing experience. We only want the best vendors and partners representing our event and we can’t wait to hear from you soon. Sincerely, Kendyl D White Kendyl White Senior Event Coordinator Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, TX 76011 Sponsorship Celebrity The Texas Rangers Baseball Softball Game Foundation is dedicated to improving the lives of children The Texas Rangers Baseball in need within our community, Foundation and the just and provides funding for youth keep livin Foundation are in crisis, youth health teaming together to host initiatives, youth baseball the Dr Pepper Texas programs, and youth Rangers Baseball education. Foundation Celebrity The just keep livin Foundation Softball Game to support is dedicated to empowering just keep livin. The game is high school students by on July 13, 2017 at Dr providing them with the tools Pepper Ballpark in Frisco, to lead active lives and make Texas as it will feature Texas celebrities and healthy choices for a better Dallas area professional future. athletes to help raise money and awareness for just keep livin. Texas Rangers Baseball Foundation 1000 Ballpark Way Arlington, Texas 76011 (214) 222-7676 12 Sponsor Benefits The Dr Pepper Celebrity Softball Game is a one of a kind event in the Dallas– Fort Worth Metroplex. It will bring out celebrities along with Dallas athletes all for a good cause. With that comes the great opportunity for exposure for any brand that wants to Sponsorship Options be apart of the event. Rangers Package Express Package • Brand Logo on Players’ Jerseys • Brand Logo on Merchandise • Brand Logo on Merchandise • Brand Logo on A-Frame Sign • Brand Logo in Program • Brand Logo in Program • Brand Logo on Scoreboard • Brand Logo on Ribbon Screen • Brand Logo on Ribbon Screen • 20 Tickets to Softball Game • Exclusivity Rights • 20 Tickets to Express Game o Pouring Rights, ext. RoughRiders Package • 30 Tickets to Softball Game • Brand Logo on Feather Sign • 30 Tickets to Rangers Game • Brando Logo in Program • • 10 Tickets to Softball Game • 10 Tickets to RoughRiders Game January 23, 2017 Thomas Wilson Equipment Manager Wilson Sporting Goods 8750 W.