ROC & DOC April 10Th 2019

ROC & DOC april 10th 2019 palma de mallorca

program

Welcome to Europe’s number one place for the latest trends and news in Revenue Optimization, Digital Marketing and Distribution for the travel and hospitality industry at Melia Palma Bay and Palau de Congressos de Palma, co-located with HITEC Europe 2019– and you are very welcome to attend You’ll want to ROC ‘n Roll all day long when you meet our many speakers and delegates. We have a great venue and we will raise the energy level with the best speakers, great music and food

roc & doc – palma de mallorca Wednesday, April 10th, 2019 Please note: For qualified ROC & DOC registrants, HITEC Europe in Palma de Mallorca will provide one complimentary, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP, the host of HITEC Europe, for the purpose of communicating with you about your registration. The ticket to HITEC will be sent directly to you from them. If you prefer to not be registered for the complimentary exhibit hall pass, please email us at [email protected]

A big thank you to our partners

HSMAI Region Europe Palma de Mallorca events HSMAI Region Europe Diamond Sponsor HSMAI Region Europe ROC & DOC Preferred Gold Sponsor co-located with HITEC

HSMAI Region Europe ROC & DOC Gold Sponsor HSMAI Region Europe ROC & DOC Gold Sponsor HSMAI Region Europe ROC & DOC Silver Sponsor

HSMAI Region Europe Charging Station Partner HSMAI Region Europe Partner HSMAI Region Europe Partner

2 AGENDA

08.00-09.00 registration

09.00-09.05 welcome Exhibitor showcase, networking and coffee Moderator for the day:

Gil Mulders Head of Learning Europe at IHG - InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

09.05-09.20 innovate & educate or die Why the hospitality industry needs to take charge of its own destiny As we reach the end of the second decade of the 21st century, change is all around us. Travel & hospitality numbers are boom- ing, online bookings are through the roof, mobile is rapidly taking over, and Alexa is on the horizon, but who are the benefi- ciaries of this? How will the hospitality industry remain relevant when it comes to engaging guests & travellers through technology and analytics? We need to Innovate & Educate or die. Speaker:

Paul van Meerendonk Chair of the HSMAI Region Europe Revenue Management Advisory Board and Director Glob- al Advisory Services, IDeaS

09.20-10.00 A mature economic cycle hits political headwinds Will the hotel and travel industry feel the chill? Speaker:

Harald Magnus Andreassen Chief Economist

3 AGENDA

10.00-10.05 pitch / ‘commercial break’

10.05-10.40 2020 lightening round presenters #1 4 Peer-to-Peer Case Studies and Insights, part of the conference series of short, fast-paced presentations by subject-matter experts that explore what revenue management strategies are working, and in what ways. 7 minutes per presenter

Important steps you can take right now to improve performance 1 for Meetings and Events

Speaker:

Heather Hart Meetings & Events Revenue Management Strategy

Will hotel Revenue Managers still be needed in 5 years? 2 The great competency shift. Key insights on the massive impact of digital and data technology on the future of Revenue Management in Hospitality

Speaker:

Frederic Toitot VP Learning & Development Revenue, Digital & Distribution Global T&C, AccorHotels

Winning Back Your Share from AirBNB - Without data you’re just 3 another person with an opinion

Speaker:

Nicole Bull Business Development Manager, AirDNA

4 AGENDA

2020 lightening round presenters #1 Continued from last page...

Business Innovation and Change Management in Hospitality & 4 recap from Curate - An HSMAI Executive Insights Forum event

Speaker:

Michael Nowlis Associate Dean, Samuel Curtis Johnson Graduate School of Management, Cornell University

Predictive Personalization: How machine learning & predictive 5 analytics are revolutionizing direct bookings

Speaker:

Juanjo Rodriguez Founder, The Hotels Network

10.40-11.10 coffee break and exhibitor showcase

11.10-11.55 An interactive session An interactive session with Chris K. Anderson in corporation with Scott Dahl Speakers:

Chris K. Anderson Professor, Cornell School of Hotel Administration

Scott Dahl Senior Lecturer, Marketing and Revenue Management, Ecole hoteliere de Lausanne

5 AGENDA

11.55-13.00 different voices We have invited some leadings CEOs and Commercial Leaders from our industry to share their views on the following and more. Moderator:

Klaus Kohlmayr Chief Evangelist IDeas

Points for discussion: • What’s taken up the most of your time in the last 90 days in your role? • What’s your opinion of the state of our industry today? • What are your biggest challenges? • What are your thoughts about Brexit and the talks about the coming recession? • What are the biggest changes impacting Revenue & Pricing right now? • What are the biggest changes impacting Distribution right now? • Global economies and political landscape and how are they changing your working environments? Panellists:

Michael McCartan, Group Vice President Ricardo Fernandez, MD, DESTINIA of EMEA

Neus Tarrés, CEO, SANDOS HOTELS Tomeu Bennasar, CEO, LOGITRAVEL

Javier Cabrerizo, Head of Strategy, Pedro Camara, CEO, TravelgateX HOTELBEDS

Jaume Monserrat, CEO, DINGUS Michael Levie, COO, CitizenM

13.00-14.00 lunch

14.00-14.25 roundtable discussions - session 1 Concurrent sessions held by specialists in their respective fields. Please note: • Coffee stations are open during these sessions • Details of the different discussions can be found on page 9 of this document 6 AGENDA

14.25-14.50 roundtable discussions - session 2 Concurrent sessions held by specialists in their respective fields Same as above 14.50-15.15 roundtable discussions - session 3 Concurrent sessions held by specialists in their respective fields Same as above 15.15-15.45 coffee break and exhibitor showcase 15.45-16.15 best practices Brand segmentation, repositioning, efficiency and transformation Speaker:

Fernando Vives Chief Commercial Officer, NH Hotel Group

16.15-16.20 pitch / ‘commercial break’ 16.20-16.35 2020 lightening round presenters #2 2 Peer-to-Peer Case Studies and Insights, part of the conference series of short, fast-paced presentations by subject-matter experts that explore what revenue management strategies are working, and in what ways 7 minutes per presenter 1 How To Drive More Profitable Hotel Revenue Speaker:

John Gallagher Sales Director EMEA Duetto

2 How to use AI and Personalisation to Maximise your Direct Bookings Speaker:

Frank Reeves Co-founder and CEO, Avvio

7 AGENDA

16.35-17.15 reducing distribution costs A presentation followed by a panel debate with Spanish and other European leaders Moderator:

Pablo Delgado CEO at MIRAI

Panellists:

Einav Guez, Customer Success Manager, Michael Mernagh, Head of sales Europe, Fornova OTA insight

Luis Hurtado de Mendoza, Senior Director, Sergio Juan Lozano, Director of Key and Distribution Accounts EMEA- E-Commerce, Sales, Marketing & LATAM at Expedia, Inc. E-Distribution at BlueBay Hotels

Juan Campins Crespi, Ecommerce & direct sales corporate director at Bahía Príncipe Hotels & Resorts

17.15 networking Network reception together with HITEC Light food and drinks served

19.00 hsmai Party Join us for drinks, light food and networking

8 ROUNDTABLE 2 Patricia Diana DISCUSSIONS Sales Manager, Spain & Portugal, IDeaS

1 Frederic Toitot Revenue Science – how today’s VP Learning & Development Reve- consumers and consumer tech are nue, Digital & Distribution Global driving the industry towards data T&C, AccorHotels & analytics innovation Discuss with your colleagues and How to build a performing and experts from the industry the sustainable commercial team importance of advanced analytics (Sales, RM, Distribution) in a and automation to address the strongly disrupted Hospitality growing challenges of big data. environment? This session will guide revenue managers, general managers and Key insights on the best practices commercial directors on how to for sourcing, recruiting, develop- ensure you can outperform the ing and retaining Star Talents. competition using the latest inno- vations in revenue management and analytics. 3 Pablo Sánchez Metasearch Business Development, Mirai

Book on Google, present and future

5 Alda D. Egurrola-Wienke Strategic Accounts Executive, Cvent Hospitality Cloud 4 Yamina Haif Revenue Management Consultant, Infor MICE Business: a state of the industry and a vision into the future It’s a great time to be in the How to build a Revenue hospitality business. But while Management Culture - It’s all events and meetings are more about communication! popular than ever, it’s also a time of change –and the challenges Join us to discover how Revenue and opportunities that come Managers can improve their with transformation. By taking a communication and work towards closer look at these elements and a whole team collaboration within implementing best practices for their hotel, resulting in a more each, your venue can truly own cohesive strategy and ultimately the MICE experience. So, let’s better bottom line profit. discuss the Tips and Trends to help you do just that. 9 ROUNDTABLE 7 Michael Mernagh, DISCUSSIONS Head of Sales, Europe and Africa, OTA Insight

The current state of hotel parity How is the hotel parity landscape in Europe affecting your pricing 6 and distribution strategy? To help Marjolein Meeuwissen you find effective ways to monitor Lecturer Marketing at the Academy and work with OTAs, Metasearch of Hotel Management, Breda Uni- and Wholesalers for maximum versity of Applied Sciences revenue, we breakdown: Wouter van Tankeren • Causes of rate disparity Lecturer Marketing & Revenue • European parity performance Management | Sustainable Strategic trends Business Design, Breda University of • Channel performance- which Applied Sciences channels are the biggest Developing our future talent for offenders? industry success • The numbers behind rate parity and how does your What does the industry expect hotel compare? from a hotel management graduate in the field of revenue • Strategies to manage and management & marketing? prevent rate disparity But we are ok with the other one as well, up to you!

9 Begoña Borrego Revenue Management Expert

Einav Guez 8 Revenue vs Marketing. How rev- Lead Customer Success Manager Fornova enue managers and marketers can achieve greatness

What are the biggest distribution challenges hotel chains are faced with today? Creating a distribution strategy as opposed to tactics. The 10 Heather Hart alternatives for aligning properties Revenue Management Expert with a chains distribution strategy

Revenue Management for Meetings & Events

10 ROUNDTABLE DISCUSSIONS 12 Chris McGuire Managing Partner, 80 DAYS

Why Book Direct? What are the challenges to booking direct? Where are the 11 Cristina Blaj opportunities to drive more Sales Director EMEA, business direct? How can you get Duetto the most out of digital marketing and online distribution?

Simplify Your Pricing Process Use technology to unlock your data and automate daily pricing so you can spend more time formu- lating a strategy.

11 SPEAKERS

Gil Mulders paul van meerendonk IHG’s Head of Learning in Europe, Gil Mulders sports a long and varied Paul Van Meerendonk is Director career in hospitality, as Front Desk of Advisory Services at IDeaS, a Manager, then Training Manager at leader in providing the hospitality Crowne Plaza Brussels, Reception industry with the latest revenue Manager at QMH UK Limited, management software solutions Guest Relations Executive at Hilton and advisory services, where he Worldwide, and Assistant Night leads a global team of revenue Manager at Europe InterContinental management and pricing experts Brussels, as well as eco tourism in who are focused on hospitality America – but more on that further revenue optimization projects. down the road. Prior to joining IDeaS, Paul was an Asset Manager with Jones He holds a Master in International Lang LaSalle Hotels, working on Politics from l’Université libre de various assignments in the UK Bruxelles, and contributed to IHG’s and Europe on behalf of investors, best in class HR team which won banks and financial intuitions. several awards, such as Aon – Best His work was aimed at ensuring Employer Global in 2017, the same property performance and return year that his team was appointed on investment through interaction IHG’s Chief Learning Officer with, and auditing of, hotel – Learning Elite Organization. management. Add the JobCrowd Awards – Best Company in Training / Best Graduate Programme in Hospitality & Leisure to that, as well as the UK Top Employer 2018 award, and you get the idea.

12 SPEAKERS

harald magnus heather hart andreassen Heather has for many years helped Harald Magnus Andreassen is hotels and conference venues to a specialist in development in see the power behind a dynamic finance and financial markets, pricing strategy for meetings and in Norway and internationally. events, and she pioneered the He analyses the global economy creation of a cloud-based tool that and has been ranked as the best provides comprehensive demand economist in the financial industry profiles, performance measurement in Norway the past 20 years. As and selling strategy models. She Chief Economist for several banks is a creative and dynamic leader he is often on television and in the with proven expertise, specialising media in general. Harald Magnus is in helping hotels improve their a graduate of economics from the strategy and performance of University of Oslo, has worked in Meetings & Events business. the Norwegian Banking Association Heather brings passion, experience (now Finance Norway), Econ and and a practical approach to driving as chief economist in Elcon, First results. Heather has gained many Securities and Swedbank. He will years of experience in Rooms be updating us on the economic Management, Systems Training, picture and what it will mean Sales & Marketing and Revenue for our industry. Andreassen is a Management in both Rooms and popular speaker. Meetings & Events. During her diverse career, Heather has worked for a wide variety of hotel companies, at properties large and small, city centre and provincial.

13 SPEAKERS

frederic toitot nicole bull VP Learning & Development Nicole is responsible for business Revenue, Digital & Distribution development at AirDNA. Originally Global T&C, AccorHotels from the UK but brought up in the Frédéric has significant strategic Netherlands, Nicole spent 11 years leadership experience gained in a in Mexico, where she developed complex corporate environment a comprehensive skill set and within the hospitality industry. knowledge base in the hotel, tour An individual with a strong operators and real estate industries. commercial and visionary Since 2018, Nicole and her team focus and an excellent track have been based in Barcelona, record of successfully managing where she focuses on sharing the & developing talents in metrics and actionable insights that hospitality, as well as designing vacation rental data can bring to Revenue Management, Pricing the travel, hospitality, and PropTech & Distribution Learning & industries Development programs

14 SPEAKERS

michael nowlis chris k. anderson Michael Nowlis is Assistant Dean Chris K Anderson is a Professor of the Samuel Curtis Johnson at the Cornell School of Hotel Graduate School of Management Administration. Prior to his Cornell University. A US citizen appointment in 2006, he was who lived in Europe for 30 on faculty at the Ivey School of years, Nowlis held numerous Business in London, Ontario Canada. His main research focus management positions at both is on revenue management and the corporate and unit level. He service pricing. He actively works previously worked for Cornell as with industry, across numerous Lecturer and Director of the IMHI industry types, in the application MBA program in Paris. Nowlis and development of RM, having served as Dean of the Center worked with a variety of hotels, for Corporate and Professional airlines, rental car and tour Education at Stevens Institute of companies as well as numerous Technology (USA), Director of consumer packaged goods and the Senior Executive Program at financial services firms. Anderson’s London Business School (UK) and research has been funded by Director of the TIO International numerous governmental agencies Executive Program at Stockholm and industrial partners and he School of Economics (Sweden). serves on the editorial board of the His other educational posts have Journal of Revenue and Pricing Management and is the regional included Department Chairman editor for the International Journal at Johnson & Wales University of Revenue Management. At the (USA) and Professor at the School of Hotel Administration, Centre International de Glion he teaches courses in revenue (Switzerland). management, data analytics and service operations management.

15 SPEAKERS

juanjo rodriguez juanjo rodriguez Senior Lecturer – Marketing Founder, The Hotels Network and Revenue Management A digital and marketing Ecole hoteliere de Lausanne entrepreneur, Juanjo Rodriguez is the Founder of technology company Scott Dahl is a Senior Lecturer The Hotels Network, working with in Marketing and Revenue hotel brands globally to strengthen Management at Ecole hôtelière their relationship with guests and de Lausanne.A veteran of over 30 increase direct bookings. Coupled years in the hospitality industry, with his experience as Founder over Scott has held various senior level 15 years ago of Duplex, a popular Revenue Management leadership marketing agency in Spain, Juanjo positions including Vice President is a leading authority on strategic of Revenue Management at Hersha digital marketing campaigns. With Hospitality Management and a focus on educating hoteliers on Senior Vice President of Revenue the benefits of new technology Management at Sunstone Hotel such as predictive personalization Properties. In 2006, Scott was and machine learning, Juanjo is a recognized by HSMAI as one of regular speaker at hospitality events the top 25 extraordinary minds in and educational organizations. hospitality sales, marketing, revenue optimization.

16 SPEAKERS

klaus kohlmayr michael mccartan Chief Evangelist, IDeaS Group Vice President of EMEA His role is to challenge existing Michael joined Duetto as thought processes, create managing director for Europe, stimulating conversations and the Middle East and Africa in help bring to live the future of 2014 to spearhead the rollout of Revenue Management and Pricing the Revenue Strategy technology in travel. He has been challenging company throughout the region. the status quo for the last 20+ He directs the vision and execution years. At InterContinental Hotel of Duetto’s rapid growth there Group he led the implementation from the company’s London office. of next generation RM technology, Prior to that, he served as CEO co-developed and tested the first of eRevMax and other senior approaches to dynamic pricing positions there, overseeing the and was recognized for his efforts daily operations of the Rate Tiger in building an industry leading and Simple Distribution brands. revenue culture. He helped Before that he served as vice launch hotel brands in China and president of product management developed sales and marketing at Pegasus Solutions. A specialist strategies in Japan. Joining IDeaS in software product management, in 2007, he started their global business development, technical consulting division and led a team pre/post-sales and overall project to build the world’s first group management, he has over 15 price optimization and function years experience in the hospitality space RM proof of concepts in a industry. He is a frequent speaker real-world environment. At TSA and panelist at major travel Solutions he led the company’s industry events across EMEA. global commercial, operations and McCartan has an engineering strategic partnership initiatives degree from the University of Cape before rejoining IDeaS in 2017. Town and a business degree from the Open University.

17 SPEAKERS

neus tarré javier cabrerizo Deputy CEO Head of Strategy, HOTELBEDS at Sandos Hotels & Resorts Javier cabrerizo has over 10 years She developed her career at the of experience in designing strategies Hotel Industry in Mallorca and for global leading corporations has a SEP focused in Tourism across several industries, both as an & Travel from IESE Business external advisor and a corporate School. Strategy, Marketing, Sales executive. During the last 5 years and Technology are her focus he has led the global corporate nowadays in the company. Family strategy for Hotelbeds, defining the and sports are her focus outside of strategic priorities, redesigning the work. She would describe herself value proposition and supervising as competitive and passionate of key milestones such as the what she does. “The better my acquisitions of GTA & Tourico. competitors are the better I will be, I never give up :)”

18 SPEAKERS

jaume monserrat ricardo fernandez Flores CEO, DINGUS MD, DESTINIA Jaume Monserrat studied Computer Science at the University Ricardo Fernández Flores is of the Balearic Islands and has Managing Director at Destinia. a MBA from the EAE Business Previous to this Ricardo developed School. He currently combines his his professional career in the travel activities as the head of the HITT tech industry as CEO of the Swiss Group (corporate of Dingus and based bedbank Wozozo. He holds a Etoolinnovation) as CEO and Business Administration degree and co-founder, with the presidency has been linked to the technological of the International Cluster of entrepreneurial field from the Information and Communication beginning of his career. Technologies applied to Tourism (Turistec). Jaume has been the director of Systems and Communications at Riu Hotels & Resorts, head of organisation and systems for the incoming Mediterranean Travel Services and he co-founded and directed the company Axis Data. In 2004 he launched Etoolinnovation, the software design company for the tourism sector, from which Dingus was born (2008), to dedicate itself to the hotel distribution business, which became international in Mexico a few years later.

19 SPEAKERS

tomeu bennasar pedro camara CEO, LOGITRAVEL CEO, TravelgateX Tomeu Bennasar is a Computer Founder of TravelgateX; the Science Engineer from the Balearic Global Marketplace for the Travel Islands University and has an Trade. After years of working for Executive MBA from IESE Business the leading internet companies School. He now has more than 15 in Spain he decided to work years of experience in the tourist autonomously building a vacation vertical. rental booking engine. During this time he co-founded an internet He started working as a web consultancy dedicated to building application developer for travel web applications. In January 2011 agencies before he also joined he moved to Mallorca and founded Toolfactory in 2002 as a project XML Travelgate, a tech company manager. focused on the development of In 2004, he joined Logitravel’s XML integrations for the travel foundation, being in charge of all industry. TravelgateX aims to Marketing Activities until he was help travel agencies and other appointed as Managing Director in companies in the travel industry, by June 2008. In July 2017, he became streamlining connectivity with any Logitravel’s Group CEO, his main kind of travel product suppliers, mission being to drive the strategic such as airlines/flights, hotels, development for the group’s new tour operators, car rental agencies, businesses. ferries, railway and transfers.

20 SPEAKERS

michael levie patricia diana COO, CitizenM Sales Manager at IDeaS Revenue Solutions for Spain & Portugal, Upon graduating from Essec with more than 15 years’ Mba in hospitality management experience in Revenue Management (IMHI Cornell / Essec), Michael implementation in hospitality: team worked for various international training, Revenue Management hotel chains including Sonesta culture, processes audit, International Hotels Corporation management optimization in areas and NH Hotels all over the world. such as segmentation, distribution, As Vice-President of Operations pricing, product, demand he managed large hotel portfolios. forecasting, online reputation, Michael also worked for SynXis, business intelligence, etc. Lecturer where he started and headed the in different university programs European office. Michael Levie is and speaker in different Revenue currently a founding partner and Management events. Incompany in charge of operations at citizenM training for hospitality companies. hotels.

21 SPEAKERS

pablo sánchez yamina haif Metasearch Business Development, Revenue Management Consultant, Mirai Metasearch Facts based, Infor analytical, results oriented, Experienced Regional Director committed, positive, and energetic of Revenue Management with a professional with more than 15 demonstrated history of working years of experience in the Travel in the hospitality industry. Skilled industry. He consider himself a in Distribution, RMS, E-commerce, citizen of the world as he has lived Hotel Management, Revenue & in 8 cities in 4 different countries, Profit Growth, Project Management thanks to which he is quite and Hospitality Industry. multicultural, open minded, flexible and adaptable. Not afraid of Challenges, passionate about Innovation and learning new things. Able to connect the dots between the technical and the business side. Experience in Business Intelligence, Digital Transformation and Building & Leading high performance Teams.

22 SPEAKERS

Alda D. marjolein Egurrola-Wienke meeuwissen Strategic Accounts Executive, has worked 12,5 years in the Cvent Hospitality Cloud industry in different sales and marketing positions, started in She is a senior hospitality sales Hotel The Grand, Amsterdam in executive with close to three decades corporate sales. Her last job was of experience in the upscale, luxury Regional Director of Sales for and group markets in Asia, Europe, PPHE Hotel Group. Since more Latin America and the United than 10 years now as a Lecturer States. Her property background Marketing at the Academy of Hotel as a (Regional) Director of Sales & Management of Breda University of Marketing is a helpful foundation Applied Sciences (former NHTV). for the partnerships with larger Breda University of Applied European hotel chains she currently Sciences are an ambitious, relatively manages on behalf of Cvent, young hotel management school in assisting them on the road to find the Netherlands.Preparing students the balance between the growing for the industry is motivating and importance of the digitalisation and sometimes challenging, working helps them grow their MICE and with students is very inspiring. corporate travel business.Having Which skills and knowledge should worked with US based corporations our future talent possess? for many years, she enables a fluid collaboration between that corporate culture and the variety of European mindsets and work methods.

23 SPEAKERS

wouter michael mernagh van tankeren Head of Sales, Europe and Africa, Lecturer Marketing & Revenue OTA Insight Management | Sustainable Strategic Michael is the Head of Sales at Business Design. OTA Insight for Europe and Africa. My career started a little over 10 He is responsible for engaging years ago in F&B, to Conferences with local and global hospitality & Events (Sales), but I am partners to help address their currently specializing more towards challenges by providing business Business Process Management and intelligence tools and insights that Information Science. I am myself can effectively integrate into their a graduate of Hotel Management digital solution landscape. from Breda University of applied Michael has over 20 years of sciences (BUas), where I now experience working with a support students in evolving their variety of industries to introduce critical thinking skills and ability to digital technology, solutions and question what is in front of them. insights through computing and BUas distinguishes itself in how we SaaS platforms from blue chip strive to help students become the technology companies including professionals they want to be, and Oracle, IBM, Microsoft and Intel. aim to align that with what our Michael’s extensive experience in industry needs them to be. In line market transformation will help with BUas’ philosophy of active accelerate our partners’ ability and collaborative learning I like to to capitalise on digital and data see myself as a ‘learning facilitator’ solutions that help optimise rather than a lecturer. business in hospitality, a sector with a growing appetite for technology and business intelligence.

24 SPEAKERS

einav guez begoña borrego Director of Customer Success Begoña has an extensive Manager, Fornova background within some of the best leading hotel chains like The Einav Guez is an Experienced Ritz-Carlton Hotel Company, Customer Success Manager with a Melià Hotels International, IHG demonstrated history of working and Almanac Hotels. She has more in the internet industry. Skilled in than 10 years of experience as Search Engine Optimization (SEO), Director of Revenue Management Sales, Hospitality Industry, Pricing learning from the best professionals Strategy, and Leisure Industry. and teaching to the best talents. Strong support professional with a Throughout her career, she has Master of Business Administration participated in the opening of - MBA focused in Marketing of some important properties such The Hebrew University us the first Bulgari Hotels & of Jerusalem. Resorts worldwide in Milan, the ME Barcelona (Lifestyle brand for Melià Hotels International) and most recently the launch of the Almanac brand with the first Almanac hotel in Barcelona. She has also had the opportunity to be part of some Task Force teams as the Revenue Leader for the pre-opening tasks of the flagship of the Meliá lifestyle brand, the ME London, and also for the conversion of the Hilton Valencia into the new Melià Valencia Palacio de Congresos.

25 SPEAKERS

cristina blaj chris mcGuire Sales Director EMEA, Duetto Managing Partner, 80 DAYS She started her career journey with 80 DAYS is a creative & digital a double degree in International marketing agency specialising in the Relations-Geopolitics and Law, hotel & hospitality industry. moving from international With a background in web diplomacy to earning extensive development, SEO, online experience in the travel and advertising and analytics, Chris hospitality sector, running a has worked with a range of hotels bespoke tour-operator business for brand around the world including more than 7 years, to focusing on Movenpick Hotels & Resorts, The technology for hotels, currently Red Carnation Hotel Collection, acting as a consultant for the Gleneagles and The Ritz London hospitality industry recommending to name a few. Passionate about revenue optimization solutions. making digital channels work as hard as possible for travel businesses, Chris leads the day-today running of 80 DAYS’ service delivery by their team of industry specialist.

26 SPEAKERS

fernando vives john gallagher With close to 20 years’ experience Sales Director EMEA Duetto in the hospitality industry, Dynamic and energetic multilingual Fernando leads NH Hotel Group´s professional with extensive global commercial team and is experience working with a cross- a member of the Management section of c-level executives. Committee.As Chief Commercial Commercially minded, with a Officer his responsibilities include network spanning Europe and the sales, revenue management, trade Americas, John thrives off building marketing, distribution, B2B valuable partnerships to develop Digital Sales, business development complex solutions that deliver real, and groups / transient Worldwide quantifiable results. Central Reservation Offices, including customer care. He is an Specialising in Revenue Strategy, expert on Revenue Management, Duetto’s SaaS technology provides Commercial practices and travel industry “big data” to help distribution with experience both hotels increase forecast accuracy, in the urban and resort arena and optimise demand, maximise rates operating hotels in all continents. and minimise costs Leveraging a cutting-edge, cloud-based architecture, combined with a feature-rich product set, Duetto transforms the way hotels price and sell rooms.

27 SPEAKERS

frank reeves pablo delgado Co-founder and CEO, Avvio CEO at MIRAI Frank has acquired a reputation for Experienced Chief Executive being one of the top innovators in Officer with a demonstrated history travel technology. Since co-founding of working in the leisure, travel hotel technology company Avvio & tourism industry. Skilled in in 2002, Frank has become the digital strategy, sales distribution brand.com champion by developing to optimize net RevPar (GopPar), cutting-edge technologies that and moving OTA sales to the enable outstanding growth in direct channel. Strong business direct bookings, while reducing development professional their dependence on online travel graduated from University of agent channels. Launching Allora Virginia - Darden Graduate School in 2017, Frank placed Avvio as of Business Administration. the first company in the world to provide the hospitality industry with a booking engine powered by artificial intelligence.

28 SPEAKERS

Luis Hurtado juan campins de Mendoza crespi Senior Director, Strategic Accounts Ecommerce & direct sales EMEA-LATAM at the Expedia corporate director at Bahía Príncipe group Hotels & Resorts Luis Hurtado de Mendoza is Born in Palma de Mallorca, Spain, responsible for the Expedia group’s Juan Campins holds a degree in relationship with some of the Economics as well as an MBA world’s leading hotel chains in from Instituto de Empresa. Juan Europe, the Middle East, Africa and started his professional endeavor Latin America. in international consultancy firms such as Ernst & Young and With over 20 years’ experience in Deloitte before jumping into the the hospitality industry, Luis is tourism industry ten years ago an expert at providing strategic in the hands of Grupo Piñero, direction to help maximize a leading vertically integrated hotel partners’ business, as well travel & hospitality group in as encourage new product and Spain. Four years later, he was technology adoption in hotels. given the opportunity to lead Prior to his current role, Luis the digital transformation of worked for almost five years as Key the Ecommerce & Direct Sales Account Director for the Expedia channels for Bahia Principe Hotel group and previous to that, in a & Resorts, transforming the business development role for the commercialization, designing and company. He began his career as a executing the digital strategy for sales manager for the Mirai Hotel the end client and evolving the Technology Company brand. technological & marketing stack. Luis holds a degree in Law from the Passionate about his work and in Autonoma University in Madrid. continuous search of new ideas & business models that can ultimately add real value to the company.

29 SPEAKERS

sergio juan lozano Sergio Juan has an extensive education as IESE MBA, as IE GMP, and as Electronic and Industrial Engineer. For over 18 years he has developed his career within companies such as Google, Allianz, IBM, Iberostar, PortAventura or Bluebay, in areas of General Management, Marketing and Sales. Passionate about Corporate Venturing. Living and working in 6 cities in 4 different countries has given him a cross cultural mindset of high value in a global business world. As Global Director of Marketing & Online Sales, Sergio leads the Digital, Marketing and Commercial modernization transformation of Bluebay worldwide. Pushing commercial growth in Europe, Americas & EMEA, with several projects, related to Innovation, Marketing & Revenue. At Port Aventura and Iberostar, Sergio worked with big investment funds such as KKR, leading strategic development of Social Media, CRM and a modernization of both Brands.