The Power of Popular Romance Culture: Community, Fandom, and Sexual Politics
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The Power of Popular Romance Culture: Community, Fandom, and Sexual Politics A dissertation presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Kelly L. Choyke December 2019 © 2019 Kelly L. Choyke. All Rights Reserved. This dissertation titled The Power of Popular Romance Culture: Gender, Fandom, and Sexual Politics by KELLY L. CHOYKE has been approved for the School of Media Arts & Studies and the Scripps College of Communication by Eve Ng Associate Professor of Media Arts and Studies Scott Titsworth Dean, Scripps College of Communication ii Abstract CHOYKE, KELLY L., Ph.D., August 2019, Media Arts & Studies The Power of Popular Romance Culture: Gender, Fandom, and Sexual Politics Director of Dissertation: Eve Ng The following study uses a feminist ethnographic approach to explore the relationship between the romance genres, feminism, and fandom, as well as how women are experiencing and sharing romance novels in their everyday lives. Furthermore, this study tackles the nature of the cultural stigma against the romance genres, and how readers and writers navigate and respond to said stigma. The goal of this study was to highlight and explore the significance of gynocentric narratives in popular culture, as well as the nature of gynocentric participatory culture. Readers and writers understand the cultural stigma that surrounds romance novels in the context of cultural misogyny and literary elitism in the publishing world. The enduring appeal of romance novels for readers and writers is characterized by romance novels as spaces of hope, optimism and escape; as spaces of feminist resistance within an increasingly neoliberal, or individualistic, patriarchal culture; and as texts that explore and celebrate female subjectivity and sexuality. Furthermore, romance novels, as gynocentric participatory spaces, resist publishing industry standards and literary elitism, blur the producer- consumer binary, and champion a model of feminist ethics and care over a competitive hierarchal value system. iii Dedication For Romancelandia, May She Ever Endure. iv Acknowledgments I would like to thank the many people who assisted me throughout the dissertation process, including Dr. Kay-Anne Darlington, Dr. Kristin Distel, Dr. Kim Little, Dr. Loran Marsan, Dr. Sarah Parsloe, and Dr. Alex Reed. Many thanks to my committee, Dr. Eve Ng, Dr. Nicole Reynolds, Dr. Christina Beck, and Dr. Roger Cooper. I would also like to thank the friends and family who provided support these many years, Paula and Tyler Choyke, Chelsea Dooley, Jacquelyn Phillips, Laura Thomas, Diana Schoonover, Lacey Rogers, and The Captain. I would particularly like to thank all of the romance writers and readers who participated in this study; there would be no dissertation without you. Thank you to Romance Writers of America for the support you provided, both in helping me gain access to participants, as well as the academic grant that allowed me to complete my research. Finally, I would like to thank superstar romance fans, and my good friends, Laura Gregory, Meg Reimer, Amy Hankins Hood, and Melody Kraley Pyman for so enthusiastically supporting my research. v Table of Contents Page Abstract .............................................................................................................................. iii Dedication .......................................................................................................................... iv Acknowledgments ............................................................................................................... v Chapter 1: Introduction ....................................................................................................... 1 Chapter 2: Literature Review ............................................................................................ 11 The Evolution of Feminine Narratives in Publishing ................................................. 11 A Review of Romance Scholarship ............................................................................ 21 The Patriarchy, Feminism, and Sexual Politics .......................................................... 29 Romance Readers as Fans ........................................................................................... 33 Chapter 3: Methods ........................................................................................................... 41 Chapter 4: Because Women: Misogyny and the Romance Stigma .................................. 54 The Patriarchy, Women’s Writing, and Mass Culture ................................................ 63 “Happily Ever Afters” and Formulas: Genre Conventions are Suspect ..................... 70 Emotions are Irrational: Misogyny, Toxic Masculinity, and the Romance Novel ..... 74 Why are Dragons More Realistic than the Female Orgasm?: Romance Novels are Dangerous ................................................................................................................... 78 Conclusion: Romance Novels are Bad for Women .................................................... 87 Chapter 5: Gynocentric Fantasy and Desire: The Enduring Appeal of the Romance Novel ........................................................................................................................................... 90 Hope, Optimism, and the Romance Novel ................................................................. 96 Feminism and the Subversion of Neoliberal Androcentrism .................................... 105 Romance Novels as Spaces of Female Sexual Freedom .......................................... 111 Conclusion: Romance Novels and Feminism ........................................................... 121 Chapter 6: The Romancelandia Collective: Gynocentric Production and Participatory Culture ............................................................................................................................. 128 Gender and Fan Studies: Emotions, Attachment, and Femininity ............................ 131 Romancelandia: The Profitability of Gynocentric Production ................................. 135 Producers are Consumers: Disrupting the Producer-Consumer Binary ................... 146 Fandom in Romancelandia: Gynocentric Participatory Culture ............................... 156 Internet forums and podcasts. ............................................................................. 158 Romance conventions. ........................................................................................ 159 vi Conclusion: Future Research on Romancelandia ..................................................... 162 Chapter 7: Conclusion ..................................................................................................... 164 References ....................................................................................................................... 175 Appendix A ..................................................................................................................... 191 Appendix B ..................................................................................................................... 193 Appendix C ..................................................................................................................... 194 Appendix D ..................................................................................................................... 195 Appendix E ..................................................................................................................... 197 vii Chapter 1: Introduction When media scholars refer to “significant global media markets,” romance novels do not immediately come to mind; and yet, popular romance is a billion dollar industry, out-selling every other literary genre year after year (RWA, 2019). Despite the general decline in reading and publishing, the romance genres have greatly increased publication rates over the past decade (Ramsdell, 2012; RWA, 2019). With an audience consisting of at least eighty-two percent women, the romance genres are texts produced largely by women, for women (RWA, 2019). Furthermore, romance is one of the few media platforms where women are creating stories primarily for women, often without consideration of a normative, or androcentric point of view. Other media targeted towards women, such as film and television, typically take into account the more mainstream, or male, point of view as the producers want to reach as large a demographic as possible. Moreover, while men may not outnumber women within a demographic, androcentric narratives are desirable, as patriarchal mass culture equates maleness with humanness. The bulk of mass mediated content typically utilizes an androcentric framework, as the male viewpoint, or logic system, is the norm (Fetterley, 1978; Regis, 2003; Russ, 1983; Warhol, 2003). In a world that caters to more mainstream androcentric content, the majority of the stories found in the media are not only androcentric, but often negligent of women’s experiences and perspectives. Popular romance is truly one of the few communities and forms of media where both the male 1 point of view is not centralized, and women are responsible for the production and distribution of the media product. While romance genres have often been considered lowbrow genre fiction both in popular culture and the publishing world in the past, bound by rigid conventions (Regis, 2003),